# Lars Hedenborg

Principais episódios de podcast
Atualizada:

Use AI…Ditch the Inauthenticity

Yes, AI breeds inauthenticity. And yes, there are still amazing use cases for AI. This is one of the most impactful I’ve ever seen. Here’s how Matthew put it: “I wanted to create a system to make things in my voice. Not violating anybody else’s IP, but built on concepts that had landed earlier.” - …

'Messaging Drift' Keeps You Invisible

I recorded an audio version of the newsletter with additional comments. If you like having audio (even without guests), let me know! AI has cut Tim Ferriss’ book sales 80% from 2022. He shared the numbers in a blog post this week. But in that post, he has this amazing line: “I’d rather write books …

Fear & Fatigue w/Mark Peebles

Fatigue just hit a 5 year high in search interest (per Google Trends).That’s the environment we’re in. And Mark sees it all over real estate, too. ‘I’m seeing a lot of fear in agents….a lot of agents…have been leaning on…Zillow or Facebook leads or YLOPO…And they’re seeing those leads decrease a li…

80% of Agents Aren’t Wired Like You w/Angela Kristen Taylor

What if your core assumption about agents was wrong for 80% of them? What if everything you assume about their mindset, motivations, and behavior was more of a mirror on YOU than an actual understanding of agent psychology? Think that might affect your ability to lead, market and sell to agents, an…

Unlocking the Potential of the ‘Other 80%’ of Agents

So we know that 80% of agents aren’t wired like the top performers. And since coaches, team leaders and broker owners come from the ranks of top performers, there’s a major disconnect between how leaders are wired, and how agents are wired. But once we understand the psychology, what does real supp…

Marketing to Prospects Who Are Wired Differently From You

Humans are empathetic, so we assume other people are like us. Feel like we feel. Think like we think. It’s probably the most human assumption to make. When we market our business, everything we do and say is built on that assumption. The conversation with Angela shined a giant spotlight on that ass…

Get Your Content Discovered w/Aaron Hendon

Mindfulness. Agents don’t know they need it, they aren’t looking for it, and when they’re made aware of it, they don’t immediately see its potential. Aaron Hendon sells mindfulness training.(on top of running his brokerage, speaking, podcasting and Substack-ing.) Here’s how Aaron puts his content i…

Agent Insights Hiding Inside YouTube Auto-Complete

Last week Aaron Hendon shared how he puts his content in front of agents who aren’t looking for it, and don’t even think they need it. This week I want to piggyback on that with some concrete examples. YouTube Auto-Complete & Search Results Tools Required: None Start with a word or phrase you think…

The 4 Skills Needed to Set Appointments At-Will

Summary: In this tactical episode, host Lars Hedenborg outlines the four essential skills and systems needed to predictably set buyer and seller consultations. Moving beyond simple lead generation, he explains how to build automated nurture sequences, turn scripts into natural conversations, and de…

Low to No Cost Real Estate Lead Generation Strategies

Summary: Host Lars Hedenborg details eight low- or no-cost lead generation tactics to help real estate agents scale their businesses predictably without relying on cold calls or expensive paid leads. The episode covers strategies ranging from value-first FSBO direct mail and daily Instagram story d…