Ep. 68: Higher Ed Conferences: What You Should Know Before You Go
Higher ed professionals have more conference options than ever before—but with limited budgets, packed calendars, and countless acronyms to navigate, how do you know which events are actually worth your time?
On this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler …
李彦漪Yanyi Li - China - President of Aijia Group / CEO of the White Tea Plain project Anji
Please welcome today's guest, 李彦漪Yanyi Li, also known as Jenny Li. Born in Shanghai, she studied in Vancouver, Canada, before postgraduate studies in Japan. She is the President of the Aijia Group and the founder and CEO of the White Tea Plain (Bai Cha Yuan) project in Anji, Zhejiang.
Under her lea…
Ep. 69: Authenticity at Scale: The University of Iowa Content Model
In this episode, Shuchita Poddar discusses her experience managing three distinct student content teams at the University of Iowa and reveals how her team successfully leverages authentic, student-driven content to engage prospective students.
Guest Name: Shuchita Poddar, Communications Specialist…
Ep. 70: Thinking Like a Viewer: YouTube Lessons from MIT
Jenny sits down with Melanie Gonick, the senior video producer at MIT. Having managed MIT's YouTube channel since 2008, Melanie provides a unique historical perspective on the platform’s evolution from an early repository of raw video into the powerful search and entertainment engine it is today. M…
Ep. 71: How ECU Built a Collaborative Communications Team Across Campus
Jenny Li Fowler welcomes Jessica VanderKolk, a Public Communications Specialist at East Carolina University. The conversation centers on ECU’s innovative communications department structure, which utilizes a liaison model. Rather than being siloed in a central office, communicators are embedded dir…
Ep. 72: LinkedIn, Are You Okay?
HeyOrca Newsletter
Jenny explores the evolving landscape of professional networking with Alyssa Pulford, a community strategist at HeyOrca. Alyssa details her multifaceted role, which includes managing a daily newsletter and cultivating a highly engaged Slack community of power users who provide d…
Ep. 73: From Contact Lists to Storytelling Networks
Jenny Li Fowler chats with Joel Renner, VP of Partnerships at MeetYourClass. Joel shares how higher education communicators can establish a campus storytelling network—a human infrastructure made up of champions, connectors, and contributors. They also discuss treating storytelling as an ongoing re…
Ep. 74: How to Create Impactful Social Media Collaborations
Jenny talks with Isabella “Isa” Timiraos, Social Media Specialist at the University of Miami. Isa shares how organic collaborations and proactive community management on Instagram and TikTok drive immense brand growth, and they discuss the power of relationship-building, staying authentic, and expe…
Ep. 75: Social Media Isn’t a Funnel, It’s an Amoeba
Jenny welcomes back Maree Jones, the Director of social media strategy at University of Alabama Birmingham, to dive into the intersection of parenting and social media management. They discuss guiding teenagers through digital literacy, the evolving habits of Gen Z and Gen Alpha, and how social cha…
Ep. 76: Stop Treating Podcasting Like Another Social Platform
Jenny is joined by Robb Conlon, Founder of Westport Studios, to explore practical advice for higher ed professionals tasked with producing podcasts on limited budgets. They discuss why podcasting requires dedicated time, essential budget-friendly equipment like reliable microphones and wired headph…
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