# Ginny Marvin
Principais episódios de podcast
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Top podcast episodes featuring ginny marvin.
On-brand, at scale: Driving performance with AI creative
Is generative AI leading to a "sea of sameness" in advertising? This week, we’re tackling the creative burden - from the pressure to produce endless aspect ratios for YouTube to the fear of losing brand control in an automated world.
In this episode of Ads Decoded, host Ginny Marvin sits down with …
Google Marketing Live 2026 Recap & Analysis
It's hours after #GML2026, and Inside Google Ads host Jyll Saskin Gales is reporting live from Google's headquarters in Mountain View, California with special guest Ginny Marvin, Ads Product Liaison at Google and host of the Ads Decoded podcast. In this special episode, Jyll and Ginny share the big…
Google Marketing Live: Backstage with our product experts
Join us for the season one finale of Ads Decoded: a special live recording at Google Marketing Live with the product teams behind the day’s biggest announcements across Search, YouTube, agentic commerce, creative and measurement.
First, host Ginny Marvin is joined by Google’s Head of Ads and Commer…
Ginny Marvin on PPC Mistakes, Leadership & Trust
In this episode, Ginny Marvin shares her extensive experience in digital marketing, insights on Google Ads updates, and practical advice on managing mistakes and international client relationships.
Key Topics:
Ginny Marvin's career journey and experience in digital marketingInsights on Google Ads …
How to get your product data holiday ready on Google Merchant Center
Preparing your product data for holiday retail campaigns can feel daunting. But as search behavior shifts toward more detailed, natural questions, it’s no longer just about basic product specs. Adding conversational attributes, high-quality video and image assets, and accurate shipping, returns, an…
Attribution, incrementality & MMM: The modern measurement trifecta
Navigating media measurement today can feel complex and overwhelming. However, learning how to calibrate attribution, incrementality, and MMMs powers both sides of your marketing: giving you a complete picture of performance while fueling your AI-powered campaigns.
And it’s possible even if you don…
One year testing Meridian: Real agency results and takeaways
Media mix modeling used to feel out of reach for many businesses, locked behind high software fees and specialized data science teams. With open source models like Meridian and AI coding assistants, the technical barrier has shifted, making advanced measurement accessible for everyday marketing tea…
How to prepare your Google Ads retail campaigns for holiday shopping
In this special episode of Ads Decoded, recorded live at Google's Rethink Retail event in New York City, host Ginny Marvin sits down with Enric Durany, Group Product Manager for retail advertiser experiences.
Together, they unpack actionable strategies to help performance marketers and retailers ca…
How to drive better Google Ads lead gen with first-party data
In this special live edition of Ads Decoded at Google's Rethink ROI event in New York City, host Ginny Marvin sits down with Stephen Chang (First-Party Data Management and Measurement Specialist) and Natalia Boehm (Conversion Solutions Specialist) to break down why a strong data foundation is the r…
Demand Gen campaign creative, explained: asset variety, testing, and fatigue
Producing a steady stream of high-impact video and image assets for YouTube can feel like the biggest thing standing between you and your first Demand Gen campaign. The good news is that the creative you already have is a stronger starting point than you might think.
You don't need a perfect set of…
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