# Deborah Byrd

Principais episódios de podcast
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Google AI Spam Update: 4 Visibility Moves Loan Officers and Realtors Need Now

In Season 3, Episode 17 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) break down the Google AI spam update and what it means for mortgage, real estate, and sales professionals. The easy button era of generic AI content is changing fast. What may have helpe…

Riches in the Niches: How Loan Officers and Realtors Become Known for the Right Clients

In Season 3, Episode 18 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) talk about one of the biggest visibility opportunities in today's market: riches in the niches. After discussing Google's AI spam update in the previous episode, Todd and Deborah go deep…

3 Sales Mistakes Costing You Money: Acquisition, Follow Up, and Retention

In Season 3, Episode 19 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) break down the three mistakes that cost sales professionals the most money: weak acquisition, inconsistent follow up, and poor retention. This episode is for loan officers, real estate a…

Forward 2026 Takeaways: 7 Business Lessons to Become More Memorable, Human, and Chosen

In Season 3, Episode 20 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) unpack Deborah's seven biggest business lessons from the Forward event and its theme: Escape the Middle. In a world where AI is making average content easier to produce, the middle is be…

3 Pitfalls Keeping You from Winning Now: Plan Your Week, Track Your Numbers, Review Your Results

In Season 3, Episode 21 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) break down the three pitfalls that keep sales professionals from winning right now. After wrapping up a 12-week coaching group with loan officers at different stages of production, Todd …

Performance Mode vs. Summer Mode: How Busy Parents Stay Consistent in Business and Life

In Season 3, Episode 22 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) talk about the real-life tension between performance mode and summer mode. This episode is for working parents, sales professionals, loan officers, Realtors, entrepreneurs, and business …

Do, Not New: Stop Chasing Shiny Objects and Execute What Actually Drives Revenue

In Season 3, Episode 23 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) talk about one of the biggest traps facing sales professionals right now: Chasing new instead of doing the work that actually creates business. After attending the Tom Ferry Summit, Todd…

The Opportunity Cost of Your Time: What Are You Saying No to Every Time You Say Yes?

In Season 3, Episode 24 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) talk about a different kind of opportunity cost: the opportunity cost of your time. Every yes costs you something else. Every hour spent scrolling, reacting, meeting, researching, or avo…

How to Talk to Your Kids About Money: Spending, Saving, Investing, and Opportunity Cost

In Season 3, Episode 25 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) talk about money, but this episode is not just about your kids. It is also about you. The conversation starts with Deborah's 16-year-old daughter earning her own money and realizing she …

Win Q4 Before It Starts: Build a Clear Vision for Your Life, Business, and 2027

In Season 3, Episode 26 of the Win Now Podcast, Todd Bookspan (Win by Noon) and Deborah Byrd (Plug and Play SM) talk about vision, not just for your business, but for your life. Fresh off the Building Champions Experience in Sunriver, Oregon, Todd shares why it is difficult to build a meaningful b…