# Benoit Vatere

Principais episódios de podcast
Atualizada:

Direct-to-Retail (DTR) Strategies that Win

Join Matt DeCoursey and Benoit Vatere, Mammoth's CEO and Co-founder, as they explore winning strategies in the world of direct-to-retail. In this engaging conversation, Matt and Benoit underscore the significance of crafting compelling content and an authentic brand narrative. Hear why viral conten…

Benoit Vatere's Case for Keeping Liquid Death Dangerous at Scale

How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard from Brandweek Atlanta, host Jenny Rooney sits down with Benoit Vatere, Chief Media Officer at Liquid Death, to explore how he, as a non-traditional entrepreneur with an engineering…

Phygital Commerce Media with Liquid Death's Benoit Vatere

The CPG Guys are joined in the episode by Benoit Vatere, Chief Media Officer for Liquid Death. As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them …

The Funnel Is Dead: Now What? Conversations with Sephora, SmartCommerce, Liquid Death, and More

In this episode of Adspeak by ADWEEK, host Alison Weissbrot moderates a panel of industry leaders redefining modern commerce. Featuring Jennifer Silverberg (CEO, SmartCommerce), Benoit Vatere (Chief Media Officer, Liquid Death), Tisha Thompson (Founder & CEO, LYS Beauty), Nicole Vinson (VP, Kellano…

Lightning in a Can: Liquid Death’s Killer Creative

What does it take to “win the internet for a day”?  What happens when a billion-dollar beverage company throws out the traditional marketing playbook and rises to the top without a brand book, ad agencies or creative briefs?  Recorded live at Cannes Lions 2026, Frontier CMO host Josh Spanier join…

How Liquid Death Turned Going Viral Into Millions in Sales

Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you’re not building systems to measure real sales impact, you don’t have a business. Kipp and guest Benoit Vatere (Liquid Death’s Chief Media and Digital Commerce Off…

Murder Your Thirst And Measure Everything

Liquid Death is all jokes and dark humor on the surface, but the canned water brand's chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He's tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.

DPAA Launchpad of Innovation - Barry Frey with Benoit Vatere, Liquid Death's Chief Media Officer

In this episode of Launchpad of Innovation, DPAA President & CEO Barry Frey sits down with Benoit Vatere, Chief Media Officer of Liquid Death, for a conversation packed with humor, hustle, and hard-earned media wisdom. Benoit breaks down Liquid Death's evolution from a plastic-free water brand int…

Liquid Death's Benoit Vatere - Brand Disruption in the Agentic Age

The CPG Guys are joined in this episode by Benoit Vatere, Chief Media & Digital Commerce Officer at Liquid Death, one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun.  This episode was recorded in L…

Liquid Death Goes AI-Native, Constellation Buys SpikedAde

Liquid Death isn't just using AI — it's restructuring its entire marketing operation around it. Meanwhile, Constellation Brands is spending up to $353M to own the RTD moment. Here's what both moves mean for FMCG brand managers. In this episode: Liquid Death's chief media and digital commerce of…