# Adam Stoker
Principais episódios de podcast
Atualizada:
Top podcast episodes featuring adam stoker.
94: Are LLM Visibility Audits Total BS? (Emily Zertuche)
Every vendor in the industry suddenly has an "AI visibility score" to sell you. Stuart Butler and Adam Stoker dig into whether GEO (Generative Engine Optimization) is real measurement or an expensive mirage, joined by repeat guest Emily Zertuche, CDME, founder of Zertura (formerly Visit Corpus Ch…
450: DMO Hiring is Broken with Collin Norman
Collin Norman sat through 4 interviews, a Zoom panel with more than 20 people, a request for his start date and a tour of the budget — then got rejected by email, with no call and no feedback.
Today he's the Executive Director of Visit Clearfield County, Pennsylvania, and he's building a hiring p…
95: When's the Last Time Your DMO Admitted a Campaign Bombed? (Dan Gibson)
Every DMO panel is a highlight reel - so why does no one ever mention what didn't work? Returning guest Dan Gibson (Visit McMinnville) joins Stuart Butler and Adam Stoker to make the case that destination marketing's biggest blind spot isn't failure - it's the refusal to talk about it.
They dig i…
451: The Untapped Partnership Opportunity in your DMO with Jason Gamel
Adam Stoker opens with a hard look at why the industry plays it safe, and how that instinct produced both the sea of sameness and the funding fight that came with it. Then Jason Gamel, President and CEO of ARDA, shows what it costs in practice. The timeshare industry generates $3.3 billion in annua…
452: Build the Relationships Before You Need Them with Travis Scott
Travis Scott, CEO of Visit Big Bear, joins Adam Stoker for a conversation about running a rural destination when everything is on the line. Travis tells the story behind Jackie, Big Bear's world-famous bald eagle, and how Visit Big Bear turned a small nonprofit's unwatched nest cam into a global ph…
98: Are DMOs to Blame for Their Own Funding Crisis? (Bill Geist)
A city council in Georgia just replaced a high-performing DMO with a firm that faked its client list - and barely anyone with standing pushed back. Returning guest Bill Geist (Board Leadership for Destinations, making his 3rd appearance on DD) joins Stuart Butler and Adam Stoker to unpack what ac…
454: The Funding Crisis Is Not A Myth with Shannon Carter
Shannon Carter, Executive Director of the Wayne County Tourism Bureau in Ohio, joins Adam Stoker to walk through a funding fight she may not win. Her operating contract with the county expired in 1991 and was never renewed — thirty years of handshake agreements that three new commissioners are now …
455: Marketing Can't Fix a Product Problem with Michelle Guevara
Adam Stoker opens with the conveyor belt of audience and visitation: the generation that grew up loving your destination is aging off it, and their kids are bored. Adam Stoker opens with the conveyor belt of audience and visitation: the generation that grew up loving your destination is aging off …
100: After 100 Episodes, Which of Our Own Beliefs Didn't Survive?
Two years, 100 episodes, and zero preparation. In the first-ever live edition of Destination Discourse, Stuart Butler and Adam Stoker take audience questions in real time and put their own positions on trial.
Adam explains why he moved from championing owned media to arguing that earned media now…
CMO Jam 2026, Part 1 – How 6 DMO Marketing Leaders Use AI
Recorded live in July, CMO Jam 2026 put six destination marketing leaders at one virtual table with Adam Stoker: Joshua Albrecht of Visit Milwaukee, Allison Brown of Discover Long Island, Karina Anthony of Visit Atlantic City, Megan Buchbinder of Wilmington and Beaches, Christian Mengel of the St. …
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Obrigado por ajudar a manter a base de dados dos podcasts atualizada.
