Transcrição completa de How Adversity Made Me Riskier in Business

to be in business for myself. 00:04:13.759 --> 00:04:18.319 But I think for me, I saw that as a second career. 00:04:18.480 --> 00:04:26.319 I was like, yeah, late 40s, early 50s, once I'm really truly established, I will make the change, right? 00:04:26.720 --> 00:04:34.800 Um, but after having my son, um, I realized that I was ready for something different. 00:04:34.959 --> 00:04:43.839 So I had helped some friends along the way just for free and helping them get their social media set up, in establishing a brand for them. 00:04:44.000 --> 00:04:49.279 Um, and then in 2024, I landed my first paid client. 00:04:49.759 --> 00:04:56.160 And what I truly loved about that was seeing the impact that I could have on small businesses. 00:04:56.319 --> 00:04:57.680 She's a solopreneur. 00:04:57.839 --> 00:05:01.360 Shout out Donna Kastner, she is an incredible woman. 00:05:01.600 --> 00:05:09.279 Um, and so I got a taste of success and thought, hmm, maybe I could do this sooner. 00:05:09.439 --> 00:05:12.160 Um, I have always been a self-starter. 00:05:12.240 --> 00:05:19.279 So even when I was on in-house in-house marketing teams, each role that I took within marketing was brand new to the organization, right? 00:05:19.439 --> 00:05:33.439 And there's a lot of opportunity to start new processes and implement new SOPs, um, that I not only saw success in doing that, but really enjoyed that part of the job. 00:05:33.680 --> 00:05:41.600 So I think when it came to freelance, I was like, oh, yeah, I've done this before, sure not for myself. 00:05:41.839 --> 00:05:51.519 Um, but I I was really excited about the opportunity to take that leap, having some confidence from those past experiences. 00:05:51.680 --> 00:05:55.600 And I just really enjoy when my days look different, right? 00:05:55.759 --> 00:06:10.079 So having a variety of tasks and different um challenges that I have to find solutions for, obviously, and having different clients and having to secure my own business now, I see plenty of challenges on a day-to-day basis. 00:06:10.720 --> 00:06:15.040 So, no, but that makes things a lot of fun and it keeps things fresh and exciting for me. 00:06:15.199 --> 00:06:17.600 So that's how I landed in freelance. 00:06:17.920 --> 00:06:29.360 Um, when it comes to helping my clients build out a social media strategy that really helps them stand out on social, especially when it comes to their organic strategy. 00:06:29.600 --> 00:06:34.480 There are a few components that I really like to consider and lean into. 00:06:34.800 --> 00:06:37.279 So the first is a competitive analysis. 00:06:37.600 --> 00:06:42.319 Do not underestimate the value of doing a competitive analysis. 00:06:42.560 --> 00:06:52.160 While a lot of people can name right off the bat who their competitors are, they maybe haven't dug in deeper into what they're doing on social and beyond. 00:06:52.399 --> 00:07:03.519 Um, so I typically have a client provide me with that top three to five competitors, and then I'll try to find a couple additional that they may not have thought of. 00:07:03.839 --> 00:07:11.120 Um then what I will do is I'll look at what is performing well for them. 00:07:11.279 --> 00:07:13.519 Um, what are the content types that they're using? 00:07:13.600 --> 00:07:16.160 What are some themes or topics that they're touching on? 00:07:16.399 --> 00:07:26.079 If they are your true competitors, the people who are following them and interacting with their content are probably the people you want to be following you and interacting with your content. 00:07:26.240 --> 00:07:32.480 And then what's most important about competitive analysis is looking at the gaps or opportunities. 00:07:32.959 --> 00:07:37.120 What are the areas that none of your competitors are playing in? 00:07:37.199 --> 00:07:39.759 What are the things that they're not yet talking about? 00:07:39.920 --> 00:07:52.560 Obviously, you want to make sure they align with your product, service, and brand, but it's important to see you don't want to create a strategy where it's like, okay, you know, this competitor is doing this, this, and this. 00:07:52.639 --> 00:07:53.920 We need to do that too. 00:07:54.160 --> 00:08:04.079 Yes, maybe you need to take a look and say, okay, I can tell that short form video is really working well, which we all know short form video is working well for everyone. 00:08:04.319 --> 00:08:13.600 But you know, you might see some areas that you want to test out in your own strategy, but think about what is unique about your brand and what can you bring to the table that is different. 00:08:13.759 --> 00:08:14.959 So that's the first thing. 00:08:15.199 --> 00:08:17.839 Second is gonna be building audience personas. 00:08:18.720 --> 00:08:27.439 A lot of clients that I've worked with, I will head into that first meeting and I ask them, you know, tell me a little bit more about who you're selling to. 00:08:27.680 --> 00:08:29.600 Oh, everyone, right? 00:08:30.079 --> 00:08:37.360 Um, if you are trying to sell and speak to everyone, no one's gonna hear you, no one's gonna see you, right? 00:08:37.600 --> 00:08:45.279 You need to get a little bit more specific and intentional so you can build messaging that is very unique to that specific audience. 00:08:45.519 --> 00:09:00.720 So audience research is really, really key to building a strong strategy and speaking to the unique challenges that those audiences are experiencing and how your service or product can help them overcome that, right? 00:09:00.960 --> 00:09:03.600 Um, and then finally is your people. 00:09:04.240 --> 00:09:20.080 So when I say your people, uh when I'm going in to build a content strategy for my clients, the first question I say, I ask is, you know, who on your team is going to be comfortable being on video? 00:09:20.960 --> 00:09:33.440 And there's a lot of ooze and e's and uh sometimes there are a couple of people that have already raised their hand or are

open to being on video, um, but often that is a challenge, right? 00:09:33.679 --> 00:09:41.840 And if people aren't willing to get on camera, uh the strategy probably isn't gonna be successful. 00:09:42.080 --> 00:09:47.840 So you need to establish who on your team is comfortable showing up on camera. 00:09:48.000 --> 00:09:53.120 Um, that can be your internal team of experts, that can maybe be some brand advocates. 00:09:53.279 --> 00:10:00.480 Do you have customers or clients that would be willing to get on camera and sing your praises and do content on a consistent basis? 00:10:00.639 --> 00:10:02.799 What about the leaders within your organization? 00:10:03.039 --> 00:10:08.480 If it is a no across the board, there's there's other options, right? 00:10:08.559 --> 00:10:19.039 There's partnering with a creator influencer that's close to that target audience or or what you're selling and uh working with them. 00:10:19.200 --> 00:10:27.440 Obviously, that's gonna come at a cost to you, but it's really important to figure out who is gonna be comfortable on camera. 00:10:27.679 --> 00:10:35.919 And then secondly, it's really important to let those people be their authentic selves on camera, right? 00:10:36.080 --> 00:10:42.639 I think we can all suss out um the performative nature of social media. 00:10:42.960 --> 00:10:45.279 Um, and people just aren't gonna connect with that. 00:10:45.440 --> 00:10:49.120 Let people be themselves, let them show up and and have fun with it. 00:10:49.279 --> 00:10:51.840 If they're the expert of your product, they know the products. 00:10:51.919 --> 00:10:54.320 So let them let them get on camera and talk, right? 00:10:54.480 --> 00:10:56.960 Um, so I would say those are the three most important. 00:10:57.039 --> 00:11:01.759 Um, so competitive analysis, audience personas, and utilizing your people. 00:11:02.399 --> 00:11:03.039 That's great. 00:11:03.200 --> 00:11:03.759 I love it. 00:11:03.919 --> 00:11:18.879 And I love the point that you made towards the beginning, too, about the fact that you recognized and realized it what you wanted to do for yourself, you had already done several times over for someone else and starting up an entire like in-house marketing agency and services. 00:11:19.120 --> 00:11:32.399 And for those who are listening, I would just really encourage you to reflect on that question too, for yourselves of like, what transferable skills, what things have I already done and created, what systems, what processes, what have I already built? 00:11:32.480 --> 00:11:34.080 Because I think that's the thing about people. 00:11:34.240 --> 00:11:39.600 I think they think, I mean, it it takes a certain type of person, sure, to run their own business. 00:11:39.679 --> 00:11:45.840 But I think more people are capable of it than they give themselves credit for because of the fear of risk, right? 00:11:45.919 --> 00:11:49.039 Um, and we'll get to more risk conversation here in just a second. 00:11:49.200

--> 00:11:56.320 Um, but also um, I was kind of, you know, thinking about you're so right, of like that trap of comparison for brands. 00:11:56.480 --> 00:11:59.600 It's especially, but it doesn't even matter how small or big the brand is. 00:11:59.679 --> 00:12:09.759 It could be a billion-dollar brand and it could be like a small startup or a small business that's like under 100,000 gross a year, and they'll be like, well, over here they're doing these things, and then they're on TikTok. 00:12:09.840 --> 00:12:12.080 And then it's like, but is your audience on TikTok? 00:12:12.240 --> 00:12:13.840 Are you apples to apples? 00:12:14.080 --> 00:12:16.639 Or are you not really selling the same thing? 00:12:16.879 --> 00:12:24.320 And so yeah, I feel like marketers have to preach that a lot of, you know, you can't be for everyone because if you try to be for everyone, you are for no one. 00:12:24.399 --> 00:12:29.600 Um, and then again, I loved your point too about putting your people into the content and sharing that story. 00:12:29.759 --> 00:12:33.039 I think the word authentic gets overused a lot in our industry. 00:12:33.200 --> 00:12:35.279 It gets overused and underdone. 00:12:35.440 --> 00:12:38.399 And in the and the consumers are smarter than ever. 00:12:38.720 --> 00:12:41.039 Consumers, you're right, they can see through the bullshit. 00:12:41.200 --> 00:12:53.360 So, like you can try to force it, but if you let people show up and be themselves in a in a way that is still vulnerable, but you know, appropriate and and relevant, yeah, you're gonna see the return on that. 00:12:53.440 --> 00:12:54.559 But it is a scary thing. 00:12:54.720 --> 00:13:03.360 So whether it's like as a person or a business, you know, uh, risk is is something that a lot of us kind of try to steer clear of. 00:13:03.600 --> 00:13:08.000 How would you describe your relationship with risk, both personally and professionally? 00:13:08.240 --> 00:13:14.080 Um, maybe before you went into um working for yourself and then after? 00:13:14.480 --> 00:13:16.480 Yeah, yeah, that's a great question. 00:13:16.720 --> 00:13:20.960 I would definitely say that I was not a big risk taker. 00:13:21.200 --> 00:13:24.399 I mean, I think it's so interesting when you think about risk, right? 00:13:24.480 --> 00:13:27.759 Because I think there's a little bit of risk in everything that we do. 00:13:28.080 --> 00:13:30.639 But when it comes to taking big risk, I would say no. 00:13:30.720 --> 00:13:33.440 I definitely steered clear of that. 00:13:33.600 --> 00:13:39.200 Um, you know, I've always been the type of person who is going to over-research someone. 00:13:39.279 --> 00:13:45.679 I'm going to ask all of my friends and peers and family members for their perspective before I make a decision, right? 00:13:46.000 --> 00:13:53.919 Um, so and I think that also comes from the part of me where I'm I'm somebody who has struggled with anxiety, right? 00:13:54.159 --> 00:14:02.000 So I think

a lot of even what some people might consider small acts can feel risky to me. 00:14:02.080 --> 00:14:05.919 So I'd say I I have historically kind of stayed away from risk for sure. 00:14:06.320 --> 00:14:07.600 I think that's so true. 00:14:07.759 --> 00:14:09.759 And so many people are in such a similar place. 00:14:09.840 --> 00:14:11.519 So thank you for being honest about it. 00:14:11.919 --> 00:14:16.799 Um, and I do think, you know, it's really easy for us to outsource our knowing. 00:14:16.960 --> 00:14:23.279 You know, I am very much a person who likes, you know, uh you're familiar with Enneagram types, right? 00:14:23.519 --> 00:14:24.159 Yes, yes, yes. 00:14:24.399 --> 00:14:24.960 Yes, okay. 00:14:25.200 --> 00:14:26.240 Do you know yours? 00:14:26.559 --> 00:14:28.559 I am a four-wing three. 00:14:28.960 --> 00:14:30.559 Okay, yeah, that tracks from what I know. 00:14:30.960 --> 00:14:31.759 That makes a lot of sense. 00:14:32.159 --> 00:14:37.200 And I'm a nine, so I'm like merging and harmonizing and peacekeeper. 00:14:37.679 --> 00:14:37.919 Yeah. 00:14:38.000 --> 00:14:42.960 So I gotta get everybody's input before I feel like I can move forward. 00:14:43.039 --> 00:14:47.840 And sometimes it buries what I want beneath all of that. 00:14:48.080 --> 00:14:54.720 And I do think as women, specifically and through societal conditioning, we kind of all have that tendency, right? 00:14:54.960 --> 00:14:58.639 We want to keep the peace, we host, we support, we nurture. 00:14:58.879 --> 00:15:02.240 So, like Enneagrams aside, it still becomes a thing. 00:15:02.399 --> 00:15:09.840 Um, and so that's one thing I'm always looking to say like, do I really want other people's input, or am I just outsourcing my knowing because I don't trust myself in the answer? 00:15:10.080 --> 00:15:20.799 Um, and I will say, you know, sometimes, you know, you can like microdose yourself in risk, you know, like you were saying small little things here and there, just to kind of put yourself out there. 00:15:20.960 --> 00:15:25.200 But then sometimes life just kind of forces that on you. 00:15:25.600 --> 00:15:31.919 And you said that childbirth and single parenthood has fundamentally changed that relationship that you have with risk. 00:15:32.240 --> 00:15:37.360 I only want you to share as much as you're comfortable with, but like what was the moment that you realized something had shifted? 00:15:37.440 --> 00:15:41.360 Or I mean it could obviously be an overtime thing too, but what did that look like for you? 00:15:41.759 --> 00:15:42.399 Yeah. 00:15:43.039 --> 00:15:52.399 Um yeah, I I think that having a child and going through that process just changes you. 00:15:52.480 --> 00:15:56.639 And when I talk to people about it, um, and I might get a little emotional. 00:15:56.879 --> 00:15:59.200 Um that's all right, it's allowed here. 00:16:00.480 --> 00:16:01.200 Thank you. 00:16:01.679 --> 00:16:06.080 Um, you know, and having my son Sully, who has just turned two. 00:16:06.799 --> 00:16:10.799 Um but you know, I felt reborn in a lot of ways. 00:16:10.960 --> 00:16:15.759 And well, I'll I'll start back at um, you know, being pregnant, right? 00:16:15.919 --> 00:16:20.399 Um your body is changing so much, you're going through so much, right? 00:16:20.559 --> 00:16:27.600 Um, and during that process, I knew that for me, I wanted to have an unmedicated natural birth. 00:16:28.000 --> 00:16:31.600 Um, and you know, I did a lot of research. 00:16:31.759 --> 00:16:41.360 Um, I took hypnobirthing classes, you know, I talked to friends and family members to learn more about their, you know, labor and delivery and their experience. 00:16:41.679 --> 00:16:50.080 Um, but it is very much a situation of you can't prepare for that experience. 00:16:50.399 --> 00:16:55.600 Yeah, you can't you don't know what it's gonna feel like, you don't know what it's gonna look like, you don't know what's gonna happen, right? 00:16:55.679 --> 00:17:02.639 I think that in and of itself is probably a lesson around taping taking a leap into the unknown, right? 00:17:02.960 --> 00:17:17.440 Um, you know, but I I think through that experience, I really gained a different level of confidence that I didn't have before, right? 00:17:17.920 --> 00:17:28.319 Um that is a very messy, gritty, visceral experience that you're going through, right? 00:17:29.200 --> 00:17:40.960 Um, but I powered through even in that mess, and that um that it is laborious, it's called labor for a reason, right? 00:17:42.640 --> 00:17:47.599 Like emotionally, physically, spiritually, mentally draining. 00:17:47.839 --> 00:17:51.519 Like that is it's it's like nothing else, right? 00:17:52.240 --> 00:17:57.839 Um, but I think I I continued, I I bet on myself. 00:17:58.000 --> 00:18:03.599 I trusted that I could do it, and I continued to push myself even when I was in the depths of it. 00:18:03.759 --> 00:18:04.079 Yeah. 00:18:04.240 --> 00:18:11.599 Um, and I think that there is a level of confidence that that comes from that that I carry with me today. 00:18:11.680 --> 00:18:19.839 And it's funny because he's only two, but he it also feels like I burned this child 20 years ago, right? 00:18:20.000 --> 00:18:32.880 Yeah, it feels like so long ago, but I still do there are um uh moments throughout that experience that I call on when I am heading into a challenging or difficult situation today. 00:18:33.200 --> 00:18:33.759 I love that. 00:18:34.160 --> 00:18:35.599 Um, yeah, yeah. 00:18:35.759 --> 00:18:44.240 And so I think from that, um, you know, there was a big part of me that was like, I can pursue my dreams. 00:18:44.640 --> 00:18:59.359 And not only can I, but I want to because there was also a switch within me that um, you know, for the first time ever, I'm not just making these decisions or doing these things for me. 00:18:59.599 --> 00:18:59.920 Right. 00:19:00.079 --> 00:19:04.960 I'm also setting an example for this tiny human. 00:19:05.200 -->

00:19:05.519 Uh-huh. 00:19:05.759 --> 00:19:34.000 And I think, I think it's funny because like as I say that, I'm like, oh yeah, then, you know, then I maybe people maybe you'd want to keep it safe, safer, you know, so you could provide because you know it's it's important when you have a child, you have to think about providing for them their basic needs, you know, or cute but expensive before you're teaching them the values or or living in your values and setting an example for them, you have to take care of them, right? 00:19:34.079 --> 00:19:50.000 But I think for me, um I wanted and want Sally to see his mother as someone who is being um true to herself and what she believes in and going after what she wants. 00:19:50.559 --> 00:19:53.759 And so taking that leap, I was ready for it. 00:19:53.920 --> 00:20:03.839 I also was in a position where I wanted like the flexibility to be with him more, yeah, was more important to me. 00:20:04.079 --> 00:20:04.319 Yep. 00:20:04.559 --> 00:20:04.799 Right? 00:20:05.200 --> 00:20:13.200 I was like, this kid is going to daycare five days a week, and I want to be with him, which he goes to five, he goes to daycare full-time now. 00:20:13.359 --> 00:20:19.440 But at the time when I was making this decision, that was part of that process, was being there for him. 00:20:19.920 --> 00:20:29.920 Um and similarly, um, maybe some different realizations as becoming a single parent um and a single working mom. 00:20:30.559 --> 00:20:52.720 But um, you know, I I think when I when I think about risk and making really big, really challenging decisions, I try to sit with those uh thoughts and say, what am I losing or damaging by staying here? 00:20:53.200 --> 00:20:55.440 Yep and not taking the risk. 00:20:55.839 --> 00:20:59.599 Because I think we look at risk and we're like, oh my god, but what if it doesn't work out? 00:20:59.759 --> 00:21:02.640 But you know, what if I lose this, this, and this? 00:21:02.880 --> 00:21:05.200 It there could be loss along the way. 00:21:05.440 --> 00:21:05.680 Sure. 00:21:06.240 --> 00:21:11.039 There is loss, and in becoming a single parent, I lose time. 00:21:11.839 --> 00:21:20.559 I lose um having a partner living in the same space, being able to step in and take care of Sully. 00:21:20.640 --> 00:21:33.759 Like there are things that you lose, but I really think it's important when you're thinking about taking a big risk, is but what if I stay? 00:21:35.519 --> 00:21:40.720 And so I think that that was a really crucial part for me in that process. 00:21:40.880 --> 00:21:59.680 And I I think um, you know, one of the one of the things I've I've gained along the way is um the perspective, the understanding that, you know, everyone always says it takes a village, and you know, Lean on. 00:22:00.160 --> 00:22:01.759 Your people in your community. 00:22:01.920 --> 00:22:06.799 And it's maybe another thing that us as women struggle with is asking for help, as we all know. 00:22:07.039

--> 00:22:11.119 Um, but I've had to I've had to ask for help. 00:22:11.359 --> 00:22:14.319 I've been put in scenarios where I can't do it on my own. 00:22:14.559 --> 00:22:24.640 And so I have been able to really lean on community and see how much people want to love and support you. 00:22:24.799 --> 00:22:25.279 Yes. 00:22:25.680 --> 00:22:34.160 And it is, I'm like getting chills talking about it because I am so fortunate to have those people in my life. 00:22:34.400 --> 00:22:51.440 Um and even the people that you know you have a you have a strong connection with, maybe, and and I call on my actually my um Together Digital Peer Circle, which I've been a part of the entire time I've been uh with the network. 00:22:52.079 --> 00:22:54.799 And uh we are we meet monthly. 00:22:54.960 --> 00:22:55.519 I love it. 00:22:55.680 --> 00:23:20.240 We have makes me so always and the group of women, it is oh I mean, we talk about obviously the per professional struggles and we we help each other with the asks and gives, but the personal stories that we are open to sharing with one another and the support and the love, it's just like unmatched, right? 00:23:20.400 --> 00:23:22.799 We become true friends. 00:23:23.119 --> 00:23:31.599 And although we might not see each other out of that monthly meeting, like it is still like the bonds there are so so strong. 00:23:32.079 --> 00:23:34.480 And those women have showed up for me, right? 00:23:34.559 --> 00:23:40.079 And have supported me through so many changes and phases and stages. 00:23:40.799 --> 00:23:56.079 Um, and so yeah, I think through becoming a single parent, um understanding the true value of your village and asking for help and letting people show up for you because it feels good for them too, right? 00:23:56.160 --> 00:23:56.480 Yeah. 00:23:56.559 --> 00:23:58.240 Um I love it. 00:23:59.039 --> 00:24:00.720 Yeah, yeah, for sure. 00:24:01.200 --> 00:24:02.480 So beautiful, so beautiful. 00:24:02.640 --> 00:24:04.240 Thank you for sharing so much. 00:24:04.400 --> 00:24:12.160 And yeah, I yeah, when you talk about um childbirth, I think, you know, I think a lot of people who are listening can probably relate it. 00:24:12.240 --> 00:24:17.039 It made me laugh because like the whole idea of a birthing plan, I was like, what's the point? 00:24:17.359 --> 00:24:20.480 You know, and I think for me there was this interesting moment. 00:24:20.640 --> 00:24:21.680 I think it's so cool. 00:24:21.759 --> 00:24:25.519 Like you could probably talk to every woman and have and hear something different. 00:24:25.680 --> 00:24:27.119 But for me, it was surrender. 00:24:27.279 --> 00:24:32.000 For me, it was letting go of the outcome because, same, I chose, you know, natural. 00:24:32.079 --> 00:24:36.880 And again, there's no right or wrong, there's no judgment on how people choose to have their kids at all here. 00:24:37.039 --> 00:24:38.559 Um, but that's just what I wanted. 00:24:38.640 --> 00:24:42.400 Honestly, a needle in my back terrified me more than natural labor, personally. 00:24:42.720 --> 00:24:50.559 I well, I have deep trauma, like in in my in my subconscious, I was epileptic as uh between the ages of one and five. 00:24:50.720 --> 00:24:52.880 So I had a lot of needles in my back as a kid. 00:24:53.119 --> 00:24:56.480 So the idea of that, my body was like, hell to the no. 00:24:57.359 --> 00:24:59.039 And so yeah, and I was lucky. 00:24:59.119 --> 00:25:00.160 I got birthing hips. 00:25:00.240 --> 00:25:01.839 We've all had quickie births within our family. 00:25:02.000 --> 00:25:03.359 Doctors are like, that's not a thing. 00:25:03.440 --> 00:25:05.200 And I'm like, wow, wait and watch. 00:25:05.359 --> 00:25:08.400 And both of my kids under under under six hours each. 00:25:08.559 --> 00:25:10.000 My son was actually three hours. 00:25:10.240 --> 00:25:10.640 Yeah. 00:25:10.799 --> 00:25:11.759 Yeah, thankfully. 00:25:11.839 --> 00:25:14.799 And he even got stuck for like 20 minutes on my hips. 00:25:14.960 --> 00:25:16.960 So that's amazing. 00:25:17.200 --> 00:25:17.759 Good for real. 00:25:18.240 --> 00:25:22.079 Yeah, that was that was that was scary and crazy for about, you know, 20 seconds. 00:25:22.160 --> 00:25:24.640 But then yeah, I was like, I have people around that'll help me. 00:25:24.799 --> 00:25:26.480 But I think, you know, it is. 00:25:26.559 --> 00:25:34.400 There's something to all of that process, whether you're giving birth or not, just in the sense of becoming a parent as well, that like, yeah, you're responsible for an entire life. 00:25:34.480 --> 00:25:36.799 They're looking at you, they're looking to you. 00:25:37.119 --> 00:25:39.599 Um it's not even about the pressure. 00:25:39.680 --> 00:25:49.680 I think it's just about the, it's such a, it's such a shift in your your perspective on the world and the way that you see things and your priorities, like you said. 00:25:49.759 --> 00:25:51.200 And I we saw this a lot, right? 00:25:51.279 --> 00:25:53.119 During the COVID, the numbers will show it. 00:25:53.279 --> 00:26:03.200 You know, while we're all struggling to find out what to do with our kids while every school and daycare is closed down, a lot of us were like, well, wow, we can work from home and do laundry and manage our kids. 00:26:03.359 --> 00:26:05.519 It wasn't ideal, but we did it. 00:26:05.680 --> 00:26:10.799 And that now that we know this flexibility, do we want to go back to this five days a week? 00:26:10.960 --> 00:26:12.559 No, in the office, hell no. 00:26:13.119 --> 00:26:30.160 And so I think that there's just been this big, huge confluence of women specifically, but I've known some dads who have done this too, that are just demanding hybrid, demanding more flexibility or leaving and going out on their own because we know that it's plausible and that work can still get done. 00:26:30.400 --> 00:26:41.200 Um, another thing that you said that I was like, um, I'm trying to remember

exactly what it is that you said, but it was like you have to sometimes lose things, you know, or let go of certain things like to gain. 00:26:41.359 --> 00:26:46.799 And so that's what I jotted down was like sometimes you have to lose what's holding you back to gain what's meant for you. 00:26:47.519 --> 00:26:50.000 And that can be really hard, dude. 00:26:50.160 --> 00:26:53.440 I mean, that could be leaving a job that you've been out for years. 00:26:53.519 --> 00:26:57.920 It could be leaving a relationship that's double digits, and that's scary shit. 00:26:58.000 --> 00:27:02.400 But if like if you don't get that thing out of the way, you're never gonna find what's meant for you. 00:27:02.480 --> 00:27:03.440 So it's like, you're right. 00:27:03.519 --> 00:27:06.720 Is it worth sitting stuck versus taking the risk? 00:27:06.960 --> 00:27:11.359 And I think that we all reach that point sometimes where it's like it's worth the risk. 00:27:11.519 --> 00:27:18.079 Um, and it just makes me so overjoyed and happy every time I hear about a peer group that's been in existence for as long as you guys have. 00:27:18.160 --> 00:27:22.400 I think we have at least maybe six or seven that have been like solid. 00:27:22.559 --> 00:27:36.799 We've got one, one or two others that have been around for almost like a whole 10 years, which it just makes me happy because, like, again, you need these professional soulmates, women who understand that life and work are so intermeshed. 00:27:36.880 --> 00:27:42.880 You know, we try to compartmentalize, we try to, you know, keep things separate, but it all affects the other. 00:27:43.039 --> 00:27:48.079 And we need people who understand and get where we're coming from on all sides. 00:27:48.319 --> 00:27:50.000 And so I think that that's so great. 00:27:50.160 --> 00:27:53.279 And you kind of referenced our ask, give, and grow. 00:27:53.440 --> 00:27:56.240 Um, so our peer groups do like this ask and give exchange. 00:27:56.319 --> 00:27:57.680 And you you said it earlier too. 00:27:57.839 --> 00:28:00.880 Women have a hard time, you know, with asking. 00:28:01.039 --> 00:28:03.839 And not even just asking, but then receiving the help they ask for. 00:28:04.000 --> 00:28:05.839 Whew, that's almost harder. 00:28:07.440 --> 00:28:08.319 Now that I've asked for it. 00:28:08.720 --> 00:28:09.279 Thank you enough. 00:28:09.359 --> 00:28:11.599 Can I do 10 times or more for you now? 00:28:12.079 --> 00:28:12.799 Exactly. 00:28:13.039 --> 00:28:15.200 But I think, you know, you're right. 00:28:15.359 --> 00:28:19.200 Like it's a muscle that you grow and it gets better and stronger and easier with time. 00:28:19.279 --> 00:28:23.519 And then, like you said too, when you start to realize people genuinely want to help you, right? 00:28:23.599 --> 00:28:29.759 So I've been having a whole lot of banking issues, and I'm not even gonna get started and tell you guys because it's so messed up. 00:28:29.920 --> 00:28:33.200 But I'm

on a call and I'm so stressed out and I'm so frustrated. 00:28:33.359 --> 00:28:36.240 I'm talking to this guy at the bank and he's being so kind. 00:28:36.400 --> 00:28:38.480 And I'm clearly, he's like, How are you today? 00:28:38.559 --> 00:28:39.440 And I'm like, you know what? 00:28:39.599 --> 00:28:40.319 I'm gonna be honest. 00:28:40.400 --> 00:28:40.960 I'm not great. 00:28:41.039 --> 00:28:42.000 This is really stressing me out. 00:28:42.160 --> 00:28:44.160 He's like, okay, we're gonna get this figured out. 00:28:44.240 --> 00:28:44.720 Don't worry. 00:28:44.799 --> 00:28:46.480 And I was like, thank you. 00:28:46.640 --> 00:28:54.480 And he's a complete stranger, you know, probably sitting somewhere at home, working from home with his kids and his dogs in the back. 00:28:54.640 --> 00:28:57.200 And he's making me cry because he's like, it's okay, Amy. 00:28:57.279 --> 00:28:59.440 We're gonna get through this and we're gonna get it figured out for you. 00:28:59.599 --> 00:29:01.279 I'm like, thank you. 00:29:01.519 --> 00:29:04.000 People want to help, even strangers. 00:29:04.240 --> 00:29:05.359 Even strangers. 00:29:05.599 --> 00:29:06.000 Yeah. 00:29:06.559 --> 00:29:07.359 Oh my goodness. 00:29:07.519 --> 00:29:14.559 All right, let's talk a little bit too about how you kind of referenced um confidence coming from evidence rather than just positive thinking. 00:29:14.720 --> 00:29:18.160 What does that mean to you and why do you think so many of us get it backwards? 00:29:18.400 --> 00:29:19.920 Why do we need the evidence first? 00:29:20.079 --> 00:29:23.599 Or no, why do we need the positive thinking first versus the evidence? 00:29:23.920 --> 00:29:28.319 Well, yeah, no, I think evidence is key first. 00:29:28.720 --> 00:29:32.160 Maybe did I say positive thinking here? 00:29:34.400 --> 00:29:38.079 I'm just gonna dive into what I'm thinking here. 00:29:38.319 --> 00:29:44.160 So yeah, I think you know, positive thinking is so key. 00:29:44.559 --> 00:29:47.039 It's a huge piece of the equation. 00:29:47.359 --> 00:29:54.480 For for me personally, um it has not always been what moves the needle. 00:29:54.559 --> 00:29:55.359 Um, actually. 00:29:55.519 --> 00:30:01.839 I think, you know, often though, when we are taking risk, we are stepping into something unknown. 00:30:01.920 --> 00:30:07.680 So we maybe don't have that evidence yet of doing that specific thing. 00:30:08.000 --> 00:30:16.240 But I think much like, you know, in a resume, transferable skills, I try to think about transferable successes. 00:30:16.720 --> 00:30:24.240 So, you know, what are some sex successes that I have had overcoming something hard? 00:30:24.480 --> 00:30:38.240 Or um, you know, what is an example of a time when I have um, you know, tried something new and maybe I wasn't totally successful, but I learned something from it, right? 00:30:38.400 --> 00:30:43.279 And so I think it's really important to call on those examples. 00:30:43.599 --> 00:31:04.319 And because I do have so many badass women in my life, men too, um, but a lot of just incredibly smart, brave, um, intelligent, dynamic women, I feel that there is also an opportunity to um draw on other people's successes, right? 00:31:04.799 --> 00:31:08.480 Um if somebody else can do it, why can't I? 00:31:08.640 --> 00:31:09.119 Exactly. 00:31:09.279 --> 00:31:09.680 Right? 00:31:10.079 --> 00:31:31.519 Um, so I think that those are some key components when it comes to looking at um some evidence and and pulling from that, and then obviously continuing to um think positively um about you know, if even if this doesn't go as planned, that's what I'm gonna say. 00:31:31.599 --> 00:31:40.480 Because I think even when you it doesn't go as planned, or you some people say fail, um you're still learning. 00:31:40.799 --> 00:31:57.680 Like I've seen so many incredible quotes on Instagram where it's like if if everything you look at, you the goal is experience, love that you will be successful, right? 00:31:58.000 --> 00:32:07.599 If I'm heading into something that I've never done before, I'm not gonna say the goal is to make a million dollars, the goal is to gain experience. 00:32:07.759 --> 00:32:08.079 Okay. 00:32:09.759 --> 00:32:10.720 Let's go then, right? 00:32:10.799 --> 00:32:24.160 It takes a little bit of the maybe the fear out of it, maybe it can still be scary, but yeah, I think um, you know, reframing and and putting that um perspective on it can be helpful. 00:32:24.559 --> 00:32:29.680 But yeah, I think we've all done hard things, um, right? 00:32:29.839 --> 00:32:38.640 And so, or or even because hard is also a perspective, and you know, we all define hard differently. 00:32:38.880 --> 00:32:44.640 Um but we have all done things that we haven't done before. 00:32:44.960 --> 00:32:47.599 We're new, we're new at every like every experience. 00:32:47.680 --> 00:32:49.039 We had to be new at it at some point. 00:32:49.200 --> 00:32:49.759 Yep, exactly. 00:32:50.000 --> 00:32:51.759 So you have had success. 00:32:51.920 --> 00:32:53.440 Yeah, you know, that's how you have to look at it. 00:32:53.519 --> 00:32:55.039 So I think that's gonna be helpful. 00:32:55.519 --> 00:32:58.319 That's gonna be such good advice for Sully, too, as he starts to get older. 00:32:58.559 --> 00:33:01.440 My kids are nine and 12, so they're a little bit older, obviously. 00:33:01.599 --> 00:33:03.680 And I have to tell that to my son all the time. 00:33:03.839 --> 00:33:07.119 You know, it's just like, oh, I don't know how to do this, or I don't know how to do that. 00:33:07.200 --> 00:33:08.319 I'm like, of course you don't. 00:33:08.400 --> 00:33:12.480 Nobody just wakes up one morning knowing jujitsu, you gotta go and start learning, right? 00:33:12.720 --> 00:33:15.279 Or a bike or anything else for that matter. 00:33:15.440 --> 00:33:16.559 And so it is all learning. 00:33:16.640 --> 00:33:23.920 And it does again, I always get the quote in my

head from Nels Nelson Mandela that is like, I never lose, I only win, or I learn something. 00:33:24.240 --> 00:33:25.920 And I love that experience quote too. 00:33:26.000 --> 00:33:27.039 I'll be definitely using that. 00:33:27.119 --> 00:33:30.480 And I do think it's a mix of evidence-based plus positive thinking, right? 00:33:30.559 --> 00:33:34.319 Because I think, well, I know that there's negativity bias. 00:33:34.400 --> 00:33:35.680 That's a part of how we survive. 00:33:35.759 --> 00:33:45.200 That's that reptilian part of our brain that's consciously like fight, constantly fighting to say, like, here are all the risks, because we have to play it safe for survival's sake. 00:33:45.519 --> 00:33:48.960 And it's really easy for us to see the negative only. 00:33:49.279 --> 00:33:52.079 And so I do think there's a big aspect of positive thinking. 00:33:52.160 --> 00:34:01.839 And I know we're always trying to tread that line of like toxic positivity, but you can't just ignore the need to be positive about something or believe in yourself. 00:34:02.079 --> 00:34:07.359 Um, and I love how you're drawing from others' success and saying, if she can do that or he can do that, so can I. 00:34:07.440 --> 00:34:07.920 I love it. 00:34:08.079 --> 00:34:08.880 I think that's great. 00:34:09.119 --> 00:34:10.239 Yeah, yeah. 00:34:10.880 --> 00:34:11.280 All right. 00:34:11.360 --> 00:34:19.440 And that kind of gets to the next question, too, of like this quote of that you had that you shared was the do the impossible once and everything else feels easier. 00:34:19.599 --> 00:34:25.199 Can you walk us through a professional bet that you took that you didn't think you would be we have you would have taken before? 00:34:25.840 --> 00:34:27.519 Yeah, yeah, for sure. 00:34:27.760 --> 00:34:30.159 And I and I want to say this too. 00:34:30.400 --> 00:34:35.360 Um it's important to continue to do hard things, right? 00:34:35.519 --> 00:34:41.840 Um, so you know, everything might feel easier, but that doesn't mean easy, right? 00:34:42.079 --> 00:34:44.559 Um, so we need to all continue to do those hard things. 00:34:44.639 --> 00:34:54.079 But I would say that starting my own freelance business um was definitely the biggest professional bet that I took on myself. 00:34:54.320 --> 00:35:03.280 Um when I quit my full-time job at the time, and that was just a year and a half ago, which is kind of crazy to think about. 00:35:03.440 --> 00:35:06.639 I feel like I've been doing it for much longer, which I think is a good thing. 00:35:06.800 --> 00:35:09.920 I've had really great experiences with all different kinds of clients. 00:35:10.159 --> 00:35:22.800 But um, you know, at the time when I quit my full-time job, I had one freelance client, very small, small project that I was working on and getting paid monthly for. 00:35:23.039 --> 00:35:27.440 Um, you know, so I had to figure out a lot very quickly. 00:35:27.599 --> 00:35:31.760 You know, I had to think, okay, how am I gonna price my services? 00:35:32.159 --> 00:35:34.000 Which is a very stressful and scary thing. 00:35:34.079 --> 00:35:39.599 You don't want to, you know, you don't want to overprice, you don't want to underbid, you need to be paid your worth, all these things. 00:35:39.760 --> 00:35:45.440 You need to consider the fact that um I'm taking care of my own benefits, my own vacation time. 00:35:45.519 --> 00:35:48.320 You know, there's so much that you have to think about, right? 00:35:48.960 --> 00:35:53.280 Um, and then I also had to build out proposal templates. 00:35:53.440 --> 00:36:00.960 I had to write contracts, things that I had no experience with prior, right? 00:36:01.519 --> 00:36:13.119 Um, you know, and one of my least favorite no, and no, it's it's becoming a little bit more of a favorite part for me, but it is finding clients and selling. 00:36:13.679 --> 00:36:16.480 That is a unique experience. 00:36:16.639 --> 00:36:29.199 I think we're all always selling, even on internal teams, but it's different when you have to get in front of uh potential clients and get them to take the call and then sell them on your services. 00:36:29.760 --> 00:36:34.480 So, you know, I also had to manage my time differently. 00:36:35.039 --> 00:36:39.519 So there was there was a lot, there was a lot that I had to figure out. 00:36:39.760 --> 00:36:44.239 And of course, just like with anything, there have been ups and downs. 00:36:44.719 --> 00:36:54.079 Um, but I think through this experience, I've gained more confidence in my professional abilities than ever before. 00:36:54.239 --> 00:36:54.559 Yeah. 00:36:54.800 --> 00:37:03.280 Um, you know, and I've seen success in doing a lot that was once unknown to me. 00:37:03.360 --> 00:37:06.719 So it's been a really incredible journey for sure. 00:37:07.199 --> 00:37:08.159 I'm so happy for you. 00:37:08.239 --> 00:37:08.960 That's so awesome. 00:37:09.760 --> 00:37:17.280 I mean, I've jokingly and lovingly said if you ever just want to get your ass kicked and handed to you and learn everything about yourself, run a business. 00:37:18.159 --> 00:37:22.239 You because employee review time of one, right? 00:37:22.320 --> 00:37:36.320 Like 360 review, me versus me versus me versus me, and my clients and my metrics and my finances, like, you know, and it's to me in a weird way, that's okay because it's one thing that I know I have some control over. 00:37:36.559 --> 00:37:44.000 Um, and as I've grown and expand, I've been able to like bring on and hire people, and that's a whole nother set of experience that you get to kind of work through and figure out. 00:37:44.239 --> 00:37:48.639 And a lot of times it is recognizing and realizing, you know, where you kind of go wrong. 00:37:48.800 --> 00:37:57.519 Like, I will not lie, I've stepped in it several times and again had my ass handed to me, it felt like, by the business or the situation, or a decision. 00:37:57.760 --> 00:38:00.880 And, you know,

but those are the things that you grow through, right? 00:38:00.960 --> 00:38:07.440 So I'm kind of curious on that flip side, you know, was there a time when a risk maybe didn't go the way you'd planned it? 00:38:07.599 --> 00:38:08.800 And what did that teach you? 00:38:08.880 --> 00:38:10.400 What did it open up for you? 00:38:10.880 --> 00:38:12.960 Yeah, I had to think about this one a little bit. 00:38:13.119 --> 00:38:15.760 And I was this morning thinking about it. 00:38:15.840 --> 00:38:17.360 I was like, oh yeah, I remember. 00:38:17.519 --> 00:38:22.400 So, anyways, I um went to school for hospitality management, graduated from UC. 00:38:22.719 --> 00:38:33.119 During my time at UC, I had an internship at the Hilton Netherland Plaza downtown, very prestigious at the time, um, working at the front desk. 00:38:33.360 --> 00:38:36.400 And that was my full-time job throughout college. 00:38:36.719 --> 00:38:39.920 And that was a really, really hard job. 00:38:40.079 --> 00:38:40.880 We'll just say that. 00:38:40.960 --> 00:38:46.559 Um, customer service, client-facing, you work weekends, you work holidays, hotels are open all the time, right? 00:38:47.039 --> 00:38:53.119 And so when a position became available and human resources, I jumped at the opportunity. 00:38:53.280 --> 00:38:59.119 I was like, okay, entry-level position, I'll have regular Monday through Friday hours. 00:38:59.519 --> 00:39:07.119 I'm I'm really passionate about the um employment, um, you know, employee relations. 00:39:07.519 --> 00:39:15.119 And I had been, uh I'd served as the chair on like the Blue Energy Committee, which was like the volunteering committee committee. 00:39:15.199 --> 00:39:17.679 So I was like, you know, regularly pulling people together. 00:39:17.760 --> 00:39:19.119 So it's like, this is awesome. 00:39:19.360 --> 00:39:20.480 So I applied. 00:39:20.719 --> 00:39:27.039 And then my best friend, roommate, and co-worker also applied, and she got the job over me. 00:39:27.280 --> 00:39:32.960 And that is a very painful situation for uh two young women, you know. 00:39:33.119 --> 00:39:38.239 It's funny because I hope this opens the conversation for us to have a little combo about it again. 00:39:38.960 --> 00:39:44.079 I'm sure for her, she was excited, but also like, oh, I can't celebrate too loud. 00:39:44.320 --> 00:39:44.639 Right. 00:39:45.039 --> 00:39:47.599 That was that was really painful. 00:39:48.000 --> 00:39:50.719 That was ooh, brutal, right? 00:39:50.880 --> 00:39:51.280 Yeah. 00:39:51.519 --> 00:39:53.840 But what it did is it redirected me. 00:39:54.079 --> 00:40:02.159 I got an opportunity in more of a leadership role at a different hotel, and I gained a ton of experience there. 00:40:02.400 --> 00:40:08.480 I met a lot of people, um, and it ultimately led me to where I am today. 00:40:08.639 --> 00:40:09.519 Nice, right? 00:40:09.679 --> 00:40:16.159 Um, so yeah, it was definitely um an experience, right? 00:40:16.320 --> 00:40:24.880 It was uh, it was you know something that I was super hopeful and excited about that didn't work out, yeah. 00:40:25.039 --> 00:40:28.320 Um, but ultimately for the builder. 00:40:28.719 --> 00:40:30.079 Led to the right thing, yeah. 00:40:30.320 --> 00:40:31.119 That's right, that's right. 00:40:31.280 --> 00:40:39.039 And it's funny how we say that oftentimes in relationships, but not really for professional or career that like rejection is redirection, right? 00:40:39.360 --> 00:40:42.880 And like where it leads you, it's opening up another door. 00:40:43.039 --> 00:40:45.840 And so I think that applies to both instances. 00:40:46.159 --> 00:40:46.639 All right. 00:40:46.880 --> 00:40:48.719 What is the difference to you? 00:40:48.800 --> 00:40:50.159 Oh, wait, actually. 00:40:50.880 --> 00:40:53.039 I'm kind of curious on that note. 00:40:53.280 --> 00:40:58.559 How has that shift of, you know, again, rejection sometimes means redirection? 00:40:58.719 --> 00:41:01.039 How has that actually showed up in like maybe your marketing work? 00:41:01.119 --> 00:41:03.599 Has it changed the kind of recommendations you make? 00:41:03.760 --> 00:41:08.239 Um, how do you push your clients towards something that feels maybe less safe? 00:41:08.320 --> 00:41:13.519 Like kind of all of these kind of stories and experiences and platitudes kind of combined. 00:41:13.599 --> 00:41:16.480 How has that helped you with that that part of the work you're doing? 00:41:16.800 --> 00:41:17.920 Yeah, for sure. 00:41:18.159 --> 00:41:29.519 Um as far as well, social media and just any marketing role that I've served in, um, I've kind of always been about pushing boundaries. 00:41:29.920 --> 00:41:31.519 And I think it's really important. 00:41:31.840 --> 00:41:37.199 And social media in particular is really a place where you can test and play and see what works. 00:41:37.519 --> 00:41:40.960 And I think some organizations are still very afraid of that, right? 00:41:41.440 --> 00:41:49.440 Um, but you have to take some bold steps and you have to be courageous. 00:41:49.599 --> 00:42:02.159 Um, because as I mentioned earlier in our conversation, people can feel if it's like forced or faked or doesn't align with the brand. 00:42:02.239 --> 00:42:09.280 So I think it's really important to just have fun and be creative and say the thing. 00:42:09.519 --> 00:42:22.239 Um and what's really great is when I do have a client that is open to having fun and playing a little because the data then shows that it performs better, right? 00:42:22.480 --> 00:42:37.039 Um, you know, if your team gets together the morning after the Super Bowl and they make a meme with a Super Bowl commercial, you know, a still of a Super Bowl commercial, and it pops off, you know, it took 10 minutes, there wasn't a bunch of red tape. 00:42:37.119 --> 00:42:43.199 We didn't, we weren't thinking, you know, crazy about it and running it through multiple rounds of reviews. 00:42:43.519 -->

00:42:51.119 Um, so I think it is it's super helpful when a client is open and then you can say you can show numbers don't lie, right? 00:42:51.199 --> 00:42:52.880 Especially when it comes to organic strategy. 00:42:52.960 --> 00:42:57.440 And a lot of the work that I do is organic top-of-the-funnel activity, right? 00:42:57.679 --> 00:43:05.599 So that is gonna be the, you know, impressions, reach, um, engagement that you're seeing right there on social. 00:43:06.079 --> 00:43:07.199 Yeah, to help break through. 00:43:07.360 --> 00:43:08.400 I think that's super wise. 00:43:08.480 --> 00:43:11.519 Having worked for some of the clients I've worked for in the past too, I totally get that. 00:43:11.599 --> 00:43:13.039 They're very risk adverse. 00:43:13.199 --> 00:43:21.840 Um, just because just historically speaking, red tape, bureaucracy speaking, legal, the legal department, probably folks. 00:43:22.480 --> 00:43:23.760 Um, but you're right. 00:43:23.840 --> 00:43:25.440 That I I used to pitch it a lot. 00:43:25.519 --> 00:43:26.480 It's a test and learn. 00:43:26.639 --> 00:43:28.400 We're just gonna do a little test over here. 00:43:28.480 --> 00:43:31.119 It's gonna be small, but you're gonna see impact. 00:43:31.199 --> 00:43:37.119 And then I'm gonna show you with the numbers that this worked, and then you're gonna give me more money, and we're gonna do it bigger and better, even more so next time. 00:43:37.280 --> 00:43:41.119 So I think that's a great, great strategy of kind of helping push those boundaries. 00:43:41.199 --> 00:43:44.880 But then also like always setting that standard of like, I'm somebody that's here to push you. 00:43:45.039 --> 00:43:51.760 I think oftentimes whether it's agency or working for ourselves, I think we forget we work for the agency or ourselves. 00:43:51.840 --> 00:43:55.840 Like we are there to serve the clients, but we're there to serve our expertise and our knowledge. 00:43:56.079 --> 00:43:59.599 And this was always a challenge where it was like, if you're trying to push, sometimes. 00:44:00.000 --> 00:44:04.559 I think, especially when we're dealing no offense account friends, they're there to be the middleman. 00:44:04.639 --> 00:44:10.079 And I know it sucks or middle woman, but you know, I think you have to bring stuff that pushes. 00:44:10.239 --> 00:44:11.920 Otherwise, like, what are they paying you for? 00:44:12.079 --> 00:44:15.360 They could just do the work in-house and make it mediocre, you know? 00:44:15.679 --> 00:44:18.000 That's my own little soapbox for the day on that. 00:44:18.239 --> 00:44:19.440 Next question. 00:44:21.679 --> 00:44:28.159 So on that note, I think, you know, to me, there is a fine line, right, between intentional risks and just kind of being reckless, right? 00:44:28.239 --> 00:44:35.440 Because there are people out there in business, in marketing, and advertising who will just do it to do it, and brands, even as well. 00:44:35.760 --> 00:44:39.760 Um, let's see,

one that comes to mind, uh, was it what's their name? 00:44:39.920 --> 00:44:40.480 Good golf. 00:44:40.559 --> 00:44:43.360 Is that the name of the people that just did that social media ad? 00:44:43.440 --> 00:44:44.239 Did you see that? 00:44:44.559 --> 00:44:44.880 Oh. 00:44:45.119 --> 00:44:46.559 We have yet to talk about this on the show. 00:44:46.639 --> 00:44:47.840 So I'm gonna bring this up. 00:44:47.920 --> 00:44:51.280 I'm I can't remember what the name of the company is now because I'm so mad at them. 00:44:51.440 --> 00:44:56.000 So literally, it's a couple of guys who have a golf company, and they you have to look this up. 00:44:56.079 --> 00:45:07.280 They created a social media ad where a woman has a driver in her hand, and one of the owners walks up and pushes her flat on her back, and he's like, never touch my drivers. 00:45:08.880 --> 00:45:13.679 And we're like, how and why did this get approved? 00:45:13.840 --> 00:45:18.480 And it was in partnership with um, I'm not into golf cycles. 00:45:18.719 --> 00:45:19.360 Sorry, guys. 00:45:19.519 --> 00:45:23.679 It was with some big other golf company that have now like severed the relationship. 00:45:23.840 --> 00:45:25.199 Sorry, I'm butchering the whole story. 00:45:25.280 --> 00:45:33.199 I know everybody listening is like, come on, good or bright Amy, but nonetheless, you get thank you, good, good golf and cowway. 00:45:33.440 --> 00:45:34.000 Thank you, Matt. 00:45:36.960 --> 00:45:38.320 Very big brands. 00:45:38.480 --> 00:45:40.480 Um, but just the audacity. 00:45:40.559 --> 00:45:47.039 And then even just the woman that was in the video being like, You thought this was okay, check like lady, come on, what's up, girl? 00:45:47.199 --> 00:45:48.239 Like, wake up. 00:45:48.480 --> 00:45:51.280 Uh that was a risky move, and it did not pay off. 00:45:51.440 --> 00:45:52.960 To me, that was reckless. 00:45:53.119 --> 00:45:54.320 That wasn't intentional. 00:45:54.480 --> 00:45:56.559 And if it was, they're dumb. 00:45:56.639 --> 00:45:58.239 They need to hire a new strategy team. 00:45:58.400 --> 00:46:07.119 Uh, so all that aside, how do you decide which bets are worth making, especially when you're the one now responsible for paying the bills, Miss Single Mama? 00:46:08.480 --> 00:46:10.639 Yeah, no, that's a really good question. 00:46:10.880 --> 00:46:34.079 Uh, I mean, I think the example that you gave, very extreme, but you need to before I mean, before taking something like that live, you need to ask different audiences, like different people, if if it's peers, if it's mentors, if it's and a diverse group of people too, to understand like who could this potentially offend. 00:46:34.320 --> 00:46:34.639 Yeah. 00:46:34.960 --> 00:46:41.920 And I don't know, I have a hard time with something like that not thinking that they knew, right? 00:46:42.000 --> 00:46:45.119 Like, yeah, are you that saying about press? 00:46:45.440 --> 00:46:48.880 Yeah, the saying about like um all press is press, right? 00:46:49.039 --> 00:46:50.800 Like, even the all press is good press. 00:46:51.199 --> 00:46:52.559 All press is good press, right? 00:46:52.639 --> 00:46:52.800 Yeah. 00:46:52.880 --> 00:46:58.079 So like I don't know, that feels very blatant to me and like a little bit scary. 00:46:59.039 --> 00:47:00.960 I would think Callaway would have known better. 00:47:01.199 --> 00:47:03.760 Yeah, you would think, you would think they're a very big brand. 00:47:03.920 --> 00:47:06.559 Like that's a pretty big risk on their part. 00:47:06.639 --> 00:47:08.159 So yeah, for sure. 00:47:08.320 --> 00:47:12.960 But I I think that there does need to be some process of approval when it comes to stuff like that. 00:47:13.280 --> 00:47:23.039 Um, I think personally, like I've been fortunate enough to not fail to the point of you know being stressed out about financial stability, etc. 00:47:23.599 --> 00:47:35.199 Um, but I think some of the things that you can do to kind of um, you know, mitigate that or or to just get better at taking risks. 00:47:35.360 --> 00:47:41.360 Um, first of all, and this is something that we kind of touched on earlier in the conversation, but it's practicing taking risks, right? 00:47:41.519 --> 00:47:41.760 Yep. 00:47:42.000 --> 00:47:44.480 Um, and that can that can start really, really small. 00:47:44.719 --> 00:47:47.599 And for everyone, that's gonna feel differently, right? 00:47:48.000 --> 00:47:53.039 Um for someone, it might be sharing an idea in a room full of leaders. 00:47:53.360 --> 00:47:56.639 For me, I tend to be pretty direct in my professional life. 00:47:56.800 --> 00:48:00.559 That wouldn't feel super big, but for other people, that might be uncomfortable. 00:48:00.880 --> 00:48:06.239 Huge being vulnerable and saying, okay, I'm gonna, I'm gonna raise my hand in a meeting and speak up, right? 00:48:06.480 --> 00:48:10.000 Maybe it's asking someone out that you think is cute at a coffee shop. 00:48:10.159 --> 00:48:10.480 Okay. 00:48:11.039 --> 00:48:17.119 Um, you know, it could be approaching one new person at a networking event, whatever that is. 00:48:17.280 --> 00:48:23.199 Yeah, um, do it and make it a part of your weekly practice. 00:48:23.360 --> 00:48:23.599 Yeah. 00:48:23.760 --> 00:48:28.000 There's an Instagram, I won't say it because there's an expletive in it. 00:48:29.440 --> 00:48:32.400 But on Fridays, it's it's eff it Fridays. 00:48:32.480 --> 00:48:42.239 On Fridays, I love that the girl, the girl literally, and I I will admit I haven't been doing it every week, but I had it in my calendar at 10 a.m. 00:48:42.400 --> 00:48:46.400 on Fridays to do something that scares me, to do something. 00:48:46.960 --> 00:48:47.760 Like, you know what? 00:48:47.840 --> 00:48:49.280 I'm just gonna do the thing. 00:48:49.440 --> 00:48:49.840 Yeah. 00:48:50.079 --> 00:48:52.800 So make it a part of your practice because otherwise you won't. 00:48:52.880 --> 00:48:53.440 Because guess

what? 00:48:53.519 --> 00:48:55.119 As human beings, we like being comfortable. 00:48:55.199 --> 00:48:57.199 We don't like being challenged, we don't like being scared. 00:48:57.360 --> 00:48:59.679 So make sure you work it into your practice. 00:48:59.760 --> 00:49:02.719 And then when you're ready, I would say take a medium-sized risk. 00:49:02.880 --> 00:49:03.119 Yeah. 00:49:03.199 --> 00:49:05.440 Um, something that's really gonna move the needle. 00:49:05.679 --> 00:49:09.840 I think we do reach a point in our lives sometimes where we're like, I just need to take this risk. 00:49:10.000 --> 00:49:13.840 And you just rip the band-aid off because you are not happy where you're at. 00:49:14.159 --> 00:49:16.239 But if you can plan for it, that's even better. 00:49:16.400 --> 00:49:18.320 So let's take a medium-sized risk. 00:49:18.480 --> 00:49:22.559 Um, I think doing a little bit of research beforehand is important. 00:49:22.719 --> 00:49:22.880 Sure. 00:49:23.119 --> 00:49:30.079 Don't start a business where you have no idea if the target audience is in the location of the building you want to buy. 00:49:30.239 --> 00:49:30.400 Yep. 00:49:30.639 --> 00:49:32.239 That is irresponsible, right? 00:49:33.119 --> 00:49:34.880 So some research is critical. 00:49:35.039 --> 00:49:40.719 Um, and then one of the actually, this comes from a girl from my peer circle. 00:49:40.960 --> 00:49:51.199 She um said that her parents always told her that she needed this is this is a lot, but seven sources of income from seven different places. 00:49:51.599 --> 00:49:52.000 I know. 00:49:52.079 --> 00:50:00.960 And when she rattled off all the things, she had like six or seven, and we're all just like, oh hi, you are the most impressive woman. 00:50:01.199 --> 00:50:01.440 Right. 00:50:01.599 --> 00:50:08.400 Anyways, but there is something to be said about diversifying your income or your business. 00:50:08.800 --> 00:50:12.960 So it puts you in a position where if you're gonna take a risk, you still have something coming in. 00:50:13.360 --> 00:50:13.920 Head your bets. 00:50:14.400 --> 00:50:14.559 Yep. 00:50:14.800 --> 00:50:15.440 Head your bets. 00:50:15.679 --> 00:50:16.000 Exactly. 00:50:16.159 --> 00:50:20.960 So those are some of the things that I think are important to think about um before taking a big risk. 00:50:21.199 --> 00:50:21.679 Mm-hmm. 00:50:21.920 --> 00:50:22.480 I love that. 00:50:22.559 --> 00:50:26.639 There's um, if you guys haven't listened to much of his stuff, I've I've talked about him before on here. 00:50:26.719 --> 00:50:32.960 And I know it's ebbed and flowed everybody's appreciation for for him and the things he says, because everybody gets heavily scrutinized. 00:50:33.039 --> 00:50:39.599 But Adam Grant, who's an organizational psychologist, speaker, writer, um, there is a book, Originals, I think it was. 00:50:39.679 --> 00:50:44.960 And he talks about the time he stepped in it with uh Warby Parker, um, the glasses company. 00:50:45.119 --> 00:50:48.480 He had them at Wharton and they asked him to be an initial investor. 00:50:48.559 --> 00:50:56.480 And he said no, because they refused to drop out of college and leave their jobs and go all in on this idea. 00:50:56.639 --> 00:51:02.079 And he's like, Well, if you're not gonna completely invest yourself, then I'm gonna stay, I'm not gonna, I'm not gonna take the risk. 00:51:02.239 --> 00:51:08.639 But what he didn't see was they were hedging their bets, that they were playing it, they were taking a risk, but also while still playing it smart. 00:51:08.800 --> 00:51:12.960 And so risk doesn't mean you have to be ignorant, dumb, and just be like caution to the wind. 00:51:13.119 --> 00:51:16.559 You can take risks and do it in a way that is thoughtful and intentional. 00:51:16.719 --> 00:51:20.480 And now he's kicking himself because we all know Werby Parker now, right? 00:51:20.559 --> 00:51:24.639 And they definitely hit it big pre-pandemic, and he lost out on some money there. 00:51:24.719 --> 00:51:30.320 So and I love that he was willing to be open and honest and talk about that because they taught him an important lesson. 00:51:30.559 --> 00:51:33.920 All right, I'm gonna skip down to the last question and then we're gonna go to our power round. 00:51:34.000 --> 00:51:39.199 I also want to give a chance to any of our live listening audience to chime in and drop into the chat. 00:51:39.280 --> 00:51:41.679 I've been so engaged in talking and listening to you, Cassie. 00:51:41.760 --> 00:51:44.239 I totally was like, wait, the chat, I haven't looked. 00:51:44.320 --> 00:51:45.679 I don't see any questions right now. 00:51:45.840 --> 00:51:52.480 But if you have questions, friends, that's why we want you here with us live as well to be able to listen, get what you need from our guests. 00:51:52.559 --> 00:51:54.800 So if you've got a question, drop it in the chat. 00:51:54.880 --> 00:51:58.880 Um, otherwise, I'm gonna ask you this and then we'll go into the power round. 00:51:59.119 --> 00:52:10.800 So, looking ahead, what's the next big bet that you're making on yourself that you would want to tell a together or soon-to-be together digital member who's sitting on a risk and they might be afraid to take? 00:52:12.000 --> 00:52:17.199 Yeah, it's funny you mentioned this because I just met with my mentor this week. 00:52:17.360 --> 00:52:19.760 Was it two days ago on Wednesday, Lucretia? 00:52:19.920 --> 00:52:20.880 We all love Lucretia. 00:52:21.280 --> 00:52:21.519 We do. 00:52:21.679 --> 00:52:24.719 Yeah, so we met for coffee and I was actually sharing. 00:52:24.800 --> 00:52:41.280 I'm not ready to publicly share this big bet or this big business idea that I have, but I'm definitely brewing something up right now that's a little outside of my current uh profession and what I do. 00:52:41.679 --> 00:52:45.119 Um, but it's something that is um multi-generational. 00:52:45.280 --> 00:52:46.000 We'll say

that. 00:52:46.400 --> 00:52:52.159 And I will say this for the entire group, anybody who's listening or anybody who wants to share. 00:52:52.320 --> 00:53:00.960 If you have any information on um how or if you can purchase an old Trisha's building, let me know. 00:53:01.360 --> 00:53:04.960 Oh Cincinnati friends. 00:53:05.039 --> 00:53:07.280 Oh my gosh, we're all like leaning in right now. 00:53:07.440 --> 00:53:09.360 Everybody else is like, what are you talking about? 00:53:09.760 --> 00:53:12.079 Specifically the one in Fairfax, perfectly. 00:53:12.320 --> 00:53:13.440 Oh my gosh, right? 00:53:13.760 --> 00:53:14.079 I know. 00:53:14.320 --> 00:53:15.440 Close to the best one. 00:53:15.519 --> 00:53:16.400 It's the OG, right? 00:53:16.480 --> 00:53:16.800 Isn't it? 00:53:17.039 --> 00:53:19.840 It is, yeah, with the big main assignment right there. 00:53:20.000 --> 00:53:30.400 But yeah, definitely um so excited about that and really thinking that through and actually talking to people about it, because that is what I'll say. 00:53:30.559 --> 00:53:40.719 Um, if you are a together digital member and you have a risk you've been sitting on or afraid, um, first of all, I think it's really important to get super specific about what that idea is. 00:53:41.280 --> 00:53:44.239 Um and then from there, say it out loud. 00:53:44.480 --> 00:53:48.000 Not just writing it down in your journal, but say it to other people. 00:53:48.320 --> 00:53:53.119 Talk to other members, talk to peers, talk to strangers, talk to family members. 00:53:53.440 --> 00:53:59.360 Um, you know, people, if people are like, wow, cool idea, then what's the next step? 00:53:59.440 --> 00:54:00.800 Let's take it to the next step. 00:54:00.960 --> 00:54:08.320 And then if it's like, you know, you kind of get some responses and you want to go back to the drawing board, do that, but don't be afraid. 00:54:08.480 --> 00:54:12.000 I just think that life is way too short. 00:54:12.159 --> 00:54:17.440 I mean, I know we're all talking about the you know, potential demise of the world because of AI. 00:54:17.599 --> 00:54:27.840 Um, and I was actually with some friends the other day, and um they were going to look at a house and they're like, well, if the world's gonna end in 10 years, anyways. 00:54:27.920 --> 00:54:31.920 And I was like, why don't we just live that way, anyways? 00:54:32.400 --> 00:54:36.079 I think that like no day, no day is promised. 00:54:36.239 --> 00:54:37.119 No day is promised. 00:54:37.360 --> 00:54:37.840 That's so true. 00:54:38.079 --> 00:54:44.400 So if you want the house, if you want to, if you're passionate about an idea and you've been thoughtful of it, you've shared it with people, do it. 00:54:44.559 --> 00:54:45.519 Just do it. 00:54:45.920 --> 00:54:46.719 That's it. 00:54:46.960 --> 00:54:47.599 I love it. 00:54:47.760 --> 00:54:49.199 Ah, so inspiring. 00:54:49.440 --> 00:54:50.239 Thanks, Cathy. 00:54:50.480 --> 00:54:51.920 Oh my gosh, this has

been so good. 00:54:52.079 --> 00:54:56.880 And actually, I'm dropping that into just so you know, I'm tagging you and I'm dropping you into the members only Slack. 00:54:56.960 --> 00:55:01.760 I want to ask them that question like, what is a risk that you are sitting on that you could use help with? 00:55:02.000 --> 00:55:10.079 We have our asks channel, but I think sometimes getting prompted is a great way to kind of get people encouraged to do it, which is, you know, why we've got you here today, too. 00:55:10.159 --> 00:55:14.079 Because I was like, Cassie, get over here and record this with me. 00:55:14.400 --> 00:55:15.199 Awesome. 00:55:15.440 --> 00:55:15.760 All right. 00:55:15.920 --> 00:55:18.239 Well, I don't see any questions in our chat for now. 00:55:18.480 --> 00:55:20.480 Members, you know where you can find her, you know. 00:55:20.559 --> 00:55:24.159 Um, and if you're in Cincinnati also, too, you know where you can find her. 00:55:24.400 --> 00:55:25.280 Um, all right. 00:55:25.519 --> 00:55:29.679 What is the biggest risk you ever taken that nobody else knew about? 00:55:31.599 --> 00:55:33.440 I that's a hard one. 00:55:33.599 --> 00:55:38.639 I am kind of like an open book, so I don't I don't I don't know that I have one. 00:55:39.119 --> 00:55:39.679 That's fair. 00:55:39.840 --> 00:55:40.559 I'm the same way. 00:55:40.639 --> 00:55:42.159 I'm always like, and it's funny, I was. 00:55:42.639 --> 00:55:43.760 I share all my experience. 00:55:43.920 --> 00:55:45.039 I'm like maybe two open. 00:55:45.119 --> 00:55:45.519 I don't know. 00:55:45.679 --> 00:55:46.320 But yeah, I can't. 00:55:46.719 --> 00:55:47.199 Same girl. 00:55:47.280 --> 00:55:47.760 It's okay. 00:55:47.840 --> 00:55:50.320 Uh you know, nobody's told us to stop. 00:55:50.400 --> 00:55:51.760 And if they wanted to, they could. 00:55:51.920 --> 00:56:02.480 And I because I think it it doesn't just serve us, it serves them, I think, you know, because it opens up that door for vulnerability, opportunity, collaboration, which is what we all want and need, right? 00:56:02.559 --> 00:56:07.840 Because it ultimately leads to belonging, which is just that most basic human need outside of food and water. 00:56:08.159 --> 00:56:26.320 Um, but yeah, like I I do think that there's um a lot to be said on, and I love that you're continuing to lean on like look folks like Lakretia, who's also been a part of our community for 10 years, like to know that you're still leveraging the group in the community with even like new ideas just makes me so freaking happy. 00:56:26.559 --> 00:56:28.079 Um, and yeah, don't feel bad. 00:56:28.159 --> 00:56:31.679 I think we talk about putting things out into the universe, but I think it's more than that. 00:56:31.840 --> 00:56:34.719 It's because we think it's just going into the abyss. 00:56:34.800 --> 00:56:35.199 It's not. 00:56:35.360 --> 00:56:36.880 People are listening and people want the help. 00:56:37.039 --> 00:56:41.039 So when

you do put that out there, yeah, you're gonna get what you put out into the world. 00:56:41.119 --> 00:56:43.199 You keep it to yourself, it's not gonna go anywhere. 00:56:43.679 --> 00:56:44.159 That's right. 00:56:44.480 --> 00:56:46.960 All right, finish this the sentence for me. 00:56:47.039 --> 00:56:58.559 The scariest part of a big bet is I would say the potential for damaging loss. 00:56:58.880 --> 00:56:59.360 Mm-hmm. 00:56:59.679 --> 00:57:00.000 Yeah. 00:57:00.400 --> 00:57:01.280 Yeah, right. 00:57:01.360 --> 00:57:18.079 And I know we talked, I know it's uh maybe a little contradicting to what I've said earlier because you know, we can I think we can gain something from every experience, but you know, I haven't been in a position where I've you know experienced damn damaging financial loss. 00:57:18.239 --> 00:57:19.039 What would that look like? 00:57:19.119 --> 00:57:19.760 That's scary. 00:57:19.840 --> 00:57:23.360 That's scary to think about when you're taking a big risk. 00:57:23.519 --> 00:57:28.239 Even if you've planned everything out and you've thought of everything, there's still potential for that. 00:57:28.320 --> 00:57:30.480 So yeah, I think that's definitely the scariest part. 00:57:30.800 --> 00:57:31.199 Absolutely. 00:57:31.280 --> 00:57:31.840 That's fair. 00:57:32.239 --> 00:57:35.280 Your go-to reminder when imposter syndrome shows up. 00:57:37.280 --> 00:57:41.119 I like to remind myself that no one really knows what they're doing. 00:57:41.360 --> 00:57:41.840 I don't know. 00:57:42.480 --> 00:57:43.920 We're all making it up as we go along. 00:57:44.079 --> 00:57:49.280 We're all making it up, we're all faking it, make it till you make it, is what my mom was gonna say. 00:57:49.440 --> 00:57:55.039 No, but I I think um I I will also say this though. 00:57:55.280 --> 00:58:05.440 I try to remind myself of meetings that I've been in with leaders who are very experienced in their career but know nothing about social media. 00:58:06.000 --> 00:58:22.400 I'm the expert in the room, and I so I call on those experiences, and I'm like, I I think it I think when we are so deep into our careers, we are so knowledgeable and we have these years of experience, we forget that like, yes, it feels like second nature to me. 00:58:22.559 --> 00:58:24.559 It's not second nature to everyone else. 00:58:24.880 --> 00:58:27.039 So I think that's really important to think about too. 00:58:27.519 --> 00:58:38.719 I was gonna say, I think we're just really good at um talking ourselves out of things, doubting ourselves, questioning ourselves, and not really giving ourselves the grace that we necessarily show others. 00:58:38.960 --> 00:58:41.039 Um especially grace, right? 00:58:41.119 --> 00:58:45.920 And so when it comes to imposter syndrome, like again, I a lot of these lessons keep popping up for my kids. 00:58:46.159 --> 00:58:52.239 My son was like upset because he just learned how to ride a bike and not entirely his fault. 00:58:52.320 --> 00:58:57.679 It was more of like a timing and life and you know, heat outside issue, you know, kind of a thing. 00:58:57.760 --> 00:59:00.320 And so we're there, we're there now, but he's still a little bit wobbly. 00:59:00.400 --> 00:59:06.079 And we were riding bikes to school yesterday, and he kind of ran into the bushes, and I couldn't help but laugh. 00:59:06.159 --> 00:59:07.920 He ran into the bushes and he was okay. 00:59:08.000 --> 00:59:12.239 Like I made sure he was okay, and then I chuckled, and he's like, Oh, mom, I'm so embarrassed. 00:59:12.400 --> 00:59:13.199 All these people saw me. 00:59:13.280 --> 00:59:15.440 And I'm like, honey, no, nobody saw you. 00:59:15.599 --> 00:59:16.400 Like, that's the thing. 00:59:16.480 --> 00:59:21.360 We all think everybody's paying attention, but no, everybody's living in their own little world and their own little heads. 00:59:21.679 --> 00:59:26.639 They are not paying attention, and your mistakes don't matter half as much to them as they do to you. 00:59:26.800 --> 00:59:30.239 And if it does matter that much to them, who needs them? 00:59:30.960 --> 00:59:31.840 Who cares? 00:59:32.000 --> 00:59:33.920 Like, that's their responsibility, then. 00:59:34.079 --> 00:59:35.039 Like, who cares? 00:59:35.199 --> 00:59:37.119 I know, you're right, but why can't we? 00:59:37.199 --> 00:59:45.280 We we we laugh about that, but we still, to an extent, you know, at least for me, I still to an extent, it's still a hard thing. 00:59:45.519 --> 00:59:46.880 Yeah, yeah, it's a hard thing. 00:59:46.960 --> 00:59:55.360 So I'm like, buddy, we just gotta learn to laugh at ourselves, not take it too seriously, and dance like nobody's watching and fall like nobody's watching. 00:59:55.679 --> 00:59:56.239 That's right. 00:59:56.320 --> 00:59:56.800 That's right. 00:59:57.119 --> 00:59:59.599 And fail and mess up like nobody's watching. 00:59:59.840 --> 01:00:01.760 Because probably nobody really is. 01:00:02.480 --> 01:00:03.920 Um, all right, Cassie. 01:00:04.000 --> 01:00:05.679 Well, we are at the hour that flew by. 01:00:05.840 --> 01:00:15.599 Thank you so much for all of your honesty and your candor and your vulnerability and sharing your story and reminding us often that we are more, far more capable than we give ourselves credit for. 01:00:15.679 --> 01:00:20.559 So whether you're starting, stuck, stalled, or spinning or soaring, how's that for all the alliteration in the world? 01:00:21.199 --> 01:00:26.719 Today's conversation gives you a little bit more evidence to bet on yourself to connect with Cassie and learn more about her. 01:00:26.880 --> 01:00:29.599 Fractional social media strategy work, you can find her on LinkedIn. 01:00:29.840 --> 01:00:31.119 Members, you can connect with her. 01:00:31.199 --> 01:00:33.920 We have a lot of members who are doing work together, partnering up. 01:00:34.000 --> 01:00:38.239 So if you've got, you know, a client that's asking you for this and you're like, this isn't my lane, Cassie's your gal. 01:00:38.400 --> 01:00:39.360 So reach out to her. 01:00:39.519 --> 01:00:47.199 And if you'd like to be a part of our community where women in digital share their knowledge, power, and connections, uh, maybe even be featured here on the podcast with us. 01:00:47.360 --> 01:00:53.039 You can join the movement and this amazing, beautiful, wonderful community that we have all come to love and appreciate so much. 01:00:53.199 --> 01:00:56.239 Togetherandigital.com is the website again. 01:00:56.480 --> 01:00:58.239 But yeah, we love it. 01:00:58.400 --> 01:01:00.559 We are so glad for you all to be here with us today. 01:01:00.639 --> 01:01:02.079 And most of all, Cassie, to you. 01:01:02.239 --> 01:01:05.280 Thank you so much for being a part of this community and sharing your story. 01:01:05.360 --> 01:01:06.400 I really appreciate it. 01:01:06.719 --> 01:01:07.679 Thanks, Amy. 01:01:07.760 --> 01:01:08.480 Thank you, everyone. 01:01:08.880 --> 01:01:10.320 All right, everyone, till then. 01:01:10.400 --> 01:01:11.760 We hope to see you next week. 01:01:11.920 --> 01:01:14.559 Keep asking, keep giving, and keep growing.