Transcrição completa de Stats, Systems, and Sustainable Growth: A Conversation with Dr. Marcy

little bit. 00:05:11.120 --> 00:05:16.560 That was hard to let go of the reins and allow people to do good work. 00:05:16.800 --> 00:05:18.639 So that's something I would pass on. 00:05:19.120 --> 00:05:24.879 So can you talk to the solo practice owner who doesn't have staff? 00:05:25.120 --> 00:05:27.040 How do they wear all of the hats? 00:05:27.279 --> 00:05:28.720 Can you speak to that? 00:05:30.079 --> 00:05:45.279 Um, yeah, I I mean I think since you were you know, we're talking 20 plus years in practice, so but I I think back to the very beginning, and I was I was doing everything. 00:05:45.600 --> 00:05:53.680 And maybe to the detriment, uh not maybe, without a doubt, to the detriment of my practice at the time. 00:05:53.839 --> 00:06:01.519 And then I came to realize that this the amount of money that I need to invest is I had to change my thinking. 00:06:01.680 --> 00:06:20.480 It wasn't about spending, it was about investing in people um who are better at things than myself, an accountant, for an example, a bookkeeper, um, and somebody at the front desk to actually receive and accept the exchange of finances. 00:06:20.879 --> 00:06:42.480 I think that is a huge thing, whether it be somebody virtual, whether it be somebody sitting in a conventional desk, um, you know, allowing people to do that work for you, especially if your your joy and your um purpose is really to be a physiotherapist, a chiropractor, a dentist, an optometer. 00:06:42.800 --> 00:06:45.279 How do you know when you're at that point, Marcy? 00:06:45.439 --> 00:06:50.879 Like, how do you, you know, I'm making a big decision right now about a role on our team. 00:06:51.040 --> 00:07:02.319 Like, I could not do it and probably stay stagnant, where I could lean in, invest a lot of money, a lot of time, and a lot of trust. 00:07:02.560 --> 00:07:08.160 How do you know when it's the right time to branch out and bring somebody else onto your team? 00:07:08.639 --> 00:07:22.879 I think the time is when you can be yourself earning um a higher per hour um amount than allowing someone else to do that. 00:07:22.959 --> 00:07:32.959 And if it's wasting your time or if you're spinning your wheels in doing something that you don't like to do, you try to do it and you don't like it and you're not good at it. 00:07:33.120 --> 00:07:39.759 I think it's also coming to you know, the idea that you don't like doing that, you're not good at it. 00:07:39.839 --> 00:07:44.399 That's okay to recognize that and say they're better at that than me. 00:07:46.879 --> 00:07:54.639 We'll often have conversations and you'll be like, Yeah, I'm interviewing for another associate today and maybe three other front desk people. 00:07:54.800 --> 00:08:04.240 And you're so um, you're so on track when it comes to what you need to invest in the practice to get back from it. 00:08:04.399 --> 00:08:13.040 Can you speak a little bit about what you do with our clients as far as stats are concerned, marketing plan planning is concerned? 00:08:13.279 --> 00:08:19.519 Yeah, stats have been something for me very early on in my practice that were critical. 00:08:19.839 --> 00:08:21.040 That's the best word I could use. 00:08:21.120 --> 00:08:52.080 And that's that's why things like um using if you're using a software program, that you can get the stats necessary so that even if you can't, keeping track yourself, and that that at the beginning, I literally was using a Excel spreadsheet, a Google Doc or a Google Sheet, and counting the number of new patients, the number of patient visits, the pre-books, the the dollars per hour, because you can't make decisions unless you know what your numbers are, right? 00:08:52.320 --> 00:08:54.320 Whether you're going to bring on a new associate. 00:08:54.480 --> 00:08:57.600 Have you personally reached your capacity? 00:08:57.759 --> 00:09:11.600 If you only choose to work X number of hours in a week, and you know that you physically can only see four, six, eight, twelve, whatever patients in an hour have you reached an 80% capacity or greater? 00:09:11.840 --> 00:09:18.320 You can't see there's just enough, not enough time in a day for you to see more people and lets you add more time. 00:09:18.480 --> 00:09:29.440 That's when the new associate, but you mentioned about like constantly recruiting Jody, and I'm not always hiring, I'm always looking for great talent, right? 00:09:29.919 --> 00:09:32.080 Is there ever a time that you're not? 00:09:32.480 --> 00:09:44.080 No, never because the you guys you see how that's like a it's a it's an understanding or a way of being in business, you're constantly looking. 00:09:44.320 --> 00:09:46.559 It's I'll use an example, Jody, though. 00:09:46.960 --> 00:09:53.120 My one I have one associate who is wonderful and has been incredible. 00:09:53.440 --> 00:10:01.759 And God, I'm so gracious and grateful that she came into my life, but I was not looking for an associate at that moment. 00:10:02.000 --> 00:10:10.080 Her resume, her personality were just so in line with who I was that I was like, I can't pass up on this candidate. 00:10:10.639 --> 00:10:17.679 Um, and so here we are 15 years later, and we've been, you know, colleagues for 15 years. 00:10:17.840 --> 00:10:22.639 Uh that's why together and she's incredible. 00:10:22.879 --> 00:10:37.679 I love the, you know, I don't think it's very common in our profession as chiropractors to have such a business-oriented mindset on running the business of the practice. 00:10:37.919 --> 00:10:39.200 Where did that come from? 00:10:39.360 --> 00:10:40.559 How did you learn that? 00:10:40.799 --> 00:10:43.679 You're listening to the Staffless Practice podcast. 00:10:43.759 --> 00:10:48.559 If you're enjoying this episode, follow us on Instagram, Facebook, and YouTube. 00:10:48.879 --> 00:10:50.960 Just search Staffless Practice. 00:10:51.120 --> 00:10:57.919 If you see a like button or a follow button where you're watching or listening, tap

it so you never miss a beat. 00:10:58.320 --> 00:11:07.759 Visit us at www.gostaffless.com for resources to help you run your practice with less stress and more freedom. 00:11:08.000 --> 00:11:10.000 Now back to the show. 00:11:10.720 --> 00:11:19.279 You know, Jody, I don't think I really, I think I've been just innately gifted as an entrepreneur from a very young age. 00:11:19.440 --> 00:11:36.240 And and um yeah, I just took my my science and blended my, I guess, my innate talent of business into what I passionately love to do uh when it comes to chiropractic, you know, healing the body from above down inside out. 00:11:36.399 --> 00:11:47.039 I just, you know, it's always something for me that was like, I just knew like this is an incredible thing that we have, but how do I also take that business and blend it together? 00:11:47.200 --> 00:11:49.039 It's just naturally sort of happened. 00:11:49.120 --> 00:11:54.399 There was no, I don't have an MBA, you know, uh it just came naturally. 00:11:54.559 --> 00:12:02.000 And I've don't get me wrong, I've had some fall on my face moments and some hurdles to overcome. 00:12:02.240 --> 00:12:06.000 And that is where most of my learning has happened. 00:12:06.240 --> 00:12:23.200 That's where structure and policies and maybe some of the things that I can share with our our um our clients about what I have learned over the many years of you know building a practice or multiple practices. 00:12:23.600 --> 00:12:25.120 What is a good location? 00:12:25.200 --> 00:12:26.320 What is good space? 00:12:26.480 --> 00:12:30.639 What is how to hire, how to fire, all those things. 00:12:30.879 --> 00:12:32.000 It's so important. 00:12:32.639 --> 00:12:42.720 Um last summer, Marcy and I spent a couple days together taking big sheets of paper and just writing all the ideas on the wall. 00:12:42.879 --> 00:12:47.200 And what is something, what does something like that do for you? 00:12:47.360 --> 00:13:05.120 Like to do a deep dive on the business because part of what Marcy does on our team is she works with our clients to explore ideas in marketing, to put together marketing plans and then to hold our clients accountable for seeing it come to life. 00:13:05.360 --> 00:13:12.080 What does it do to have, what does it do for you to have that brainstorming, to have that accountability? 00:13:12.240 --> 00:13:14.320 How does it support your practice? 00:13:14.799 --> 00:13:21.120 I think this is a great question, and it is a great time of year to be asking that question. 00:13:21.360 --> 00:13:30.480 We're coming off of the summer months, we're refreshed, we're renewed, we don't feel exhausted from day-to-day operations, and we feel inspired. 00:13:30.559 --> 00:13:43.200 And there is that moment in a lot of our practices and styles where it's that transition and return to school, and there's a pause for a very short time in our upcoming um statistics. 00:13:43.360 --> 00:13:47.200 And this is the moment that I love to

brainstorm the most. 00:13:47.360 --> 00:13:50.159 It's even better than new year, if you ask me. 00:13:50.399 --> 00:13:56.000 September or end of August, early September are the best time of years for planning. 00:13:56.240 --> 00:14:04.799 Because let's face it, we're gonna hit the ground running come end of September to the end of the year, and we're not gonna have time to think about it. 00:14:04.879 --> 00:14:11.679 So this is a great time to start planning and to have to have it written. 00:14:11.840 --> 00:14:15.039 You know, someone once said to me, if it's not written, it's not true. 00:14:15.360 --> 00:14:16.000 Right. 00:14:16.559 --> 00:14:24.720 And I really think that that's true, whether it's in communication with others, whether it's in your own marketing strategy, to have it written down. 00:14:25.120 --> 00:14:34.399 There is more likely opportunity for it to be successful as well, versus just an idea or a thought in your head about something. 00:14:34.559 --> 00:14:36.159 I want to do this, I want to do that. 00:14:36.320 --> 00:14:39.759 No, this is what I'm gonna do, this is how I'm going to do it. 00:14:40.000 --> 00:14:42.720 Um, yeah, clarity. 00:14:43.200 --> 00:14:44.000 Clarity. 00:14:44.240 --> 00:14:53.039 And we we just had our level 10 meeting and talked about rocks, and we're implementing the EOS system for staffless practice. 00:14:53.200 --> 00:14:54.480 It's so complicated. 00:14:54.720 --> 00:14:58.480 It's so it's it is, but it's not. 00:14:58.639 --> 00:15:07.840 It's like it can be it can be as simple as a rock, but it's also like, how do I choose like the one thing I want to focus on over the next? 00:15:08.080 --> 00:15:16.559 So can you talk a little bit about how we organize our RISE program, how we organize practice growth, the different components? 00:15:17.039 --> 00:15:17.360 Yeah. 00:15:17.440 --> 00:15:21.519 So in our RISE program, it's three simple components stats. 00:15:21.679 --> 00:15:30.080 And from our stats, we then build on our marketing plan, which includes your inside and outside habits and celebrations. 00:15:30.240 --> 00:15:56.080 And then from there, you know, we help you build all of the clarity on all those other small nuances and help you kind of and make you accountable, but also help you kind of flesh out your from your own brain what is meaningful to you at this particular time in practice, because every practice is unique uh and sees different types of people. 00:15:56.159 --> 00:16:08.480 And we want it to be authentic to your practice when we help you, whether it's in our glitter program or if you're doing your own, you know, marketing, uh, you know, it should be really authentic. 00:16:08.559 --> 00:16:12.879 It shouldn't feel like it's just pasted photos, right? 00:16:13.679 --> 00:16:19.120 You know, but again, systematically, blogs are easy to get done. 00:16:19.279 --> 00:16:23.600 Uh newsletters are able to be created in a systematic fashion. 00:16:23.679 --> 00:16:31.360 Again, with the support of Staffless Practice and our Glitter program, um, there are so many things that are just so easy. 00:16:31.519 --> 00:16:37.919 We just need your we need your thoughts or the the practitioner's thoughts or the the lead docs ideas about things. 00:16:38.480 --> 00:16:42.720 What do you want specifically for your practice and how do we make that happen? 00:16:42.879 --> 00:16:51.919 And I think that we're constantly we're constantly pivoting on what's needed because things are changing so fast. 00:16:52.240 --> 00:17:10.400 We I went and met with our coaches, um, my coaches, and the the head of the community was up on stage and said, raise your hand if this time last year you were offering an AI-based solution for your clients. 00:17:10.559 --> 00:17:14.720 And maybe three people out of 500 people raised their hand. 00:17:14.799 --> 00:17:21.200 And he said, Raise your hand if you're offering an AI-based solution today. 00:17:21.519 --> 00:17:23.599 Everybody in the room's hand went up. 00:17:23.759 --> 00:17:29.599 So we things are changing in private practice as fast as we're talking about it. 00:17:29.839 --> 00:17:41.200 And I feel like we've got a really good pulse of what's happening and what our clients need, and we're able to hold the flexibility to constantly be pivoting. 00:17:41.359 --> 00:17:42.000 So, Dr. 00:17:42.160 --> 00:17:52.880 Marcy, thank you for being the person who sits on the seat on our team to help carry the torch forward for practice growth expansion stats. 00:17:53.039 --> 00:17:56.160 Is there anything else you want to say to our community members? 00:17:56.480 --> 00:18:02.960 No, I just would love to have a conversation with anyone who wants some inspiration or needs some direction. 00:18:03.200 --> 00:18:06.559 Um, that, you know, the sky's the limit, right? 00:18:06.960 --> 00:18:12.960 Whether you're new or you're in succession planning, um, you know, we're here to support you. 00:18:13.119 --> 00:18:15.359 I can give you some guidance. 00:18:15.599 --> 00:18:18.240 Um, but yeah, I would love to meet any of them. 00:18:18.559 --> 00:18:19.119 Thanks, Dr. 00:18:19.200 --> 00:18:19.759 Marcy. 00:18:19.920 --> 00:18:20.640 I appreciate you. 00:18:20.799 --> 00:18:21.359 Thanks, Dr. 00:18:21.519 --> 00:18:22.960 Jody, for the time. 00:18:25.680 --> 00:18:26.960 Okay, there it is. 00:18:27.200 --> 00:18:28.559 Our amazing community. 00:18:28.640 --> 00:18:33.359 We are so pleased to bring you another great episode of the Staffless Practice Podcast. 00:18:33.519 --> 00:18:36.160 Now, go make the world better with great care.