Transcrição completa de Stop Chasing the Vanity Metrics

really track the number of impressions, and we have a certain expectation. 00:02:55.120 --> 00:03:05.039 If you've been in the LinkedIn world for a while, you know, a couple years back, it was really easy that every single post you would put out would get a minimum of 1,000 impressions. 00:03:05.199 --> 00:03:08.000 That was just like the baseline of what you would put out. 00:03:08.159 --> 00:03:18.879 And with all the changes that have happened on the platform recently, everyone has seen this massive drop in engagement, massive drop in reach, and all of a sudden it's like, well, now my content's not working. 00:03:19.120 --> 00:03:23.919 And so this was we were talking about this, you know, being like, oh, well, that post only got two likes. 00:03:24.080 --> 00:03:29.280 And if someone looks at it, then what if they think that I'm not legit because my content only has two likes? 00:03:29.439 --> 00:03:32.879 And it's like, well, that's really not how it works, you know. 00:03:33.039 --> 00:03:49.599 Like you you don't always know what it is that's going to nudge someone to go and look at your website and go and open up your call offer link and book that call or purchase whatever it is that you're selling. 00:03:49.840 --> 00:03:54.639 It is so much more than any vanity metric that will be out there. 00:03:54.879 --> 00:03:57.919 And there's that famous quote that you can't measure what you don't track. 00:03:58.000 --> 00:04:07.439 And so, on one, you know, on one side and in one sense, yes, absolutely, you should have KPIs and know, okay, what do we want to be creating more of, what's working, what's not working. 00:04:07.680 --> 00:04:32.240 But also, this is for the person out there who understands the importance of visibility, understands the importance of consistency, and wants to be an active user online because they understand the benefits of having that consistent presence, just saying, like, I'm here, I'm open for conversation, I'm open, you know, potentially also for business. 00:04:32.399 --> 00:04:47.279 You might not be a business owner, you might be someone who is employed, you might be someone who's using LinkedIn as a passion project or a per, you know, you've set some personal goals, and maybe it's not necessarily business-minded. 00:04:47.360 --> 00:05:14.319 So I'm saying, like, in regards of you know, any industry, any role, whatever like your main objective is for being present online, this is your personal note and your personal reminder that it goes far beyond any amount of likes, comments, impressions, engagement that you will ever get on your content. 00:05:14.560 --> 00:05:22.639 And this is just demonstrated time and time and time again when you have real conversations with real people in real life. 00:05:22.959 --> 00:05:29.439 All the time, people tell me when I actually see them in person, hey, I've been seeing your content, I really like what you've been putting out. 00:05:29.680 --> 00:05:34.079 Just the other week, I even had a call with someone, a former client from several years back. 00:05:34.160 --> 00:05:37.360 She reached out, she's not leaving likes on my content. 00:05:37.519 --> 00:05:39.839 I didn't know that she was still following me, you know. 00:05:40.000 --> 00:05:43.680 No, no way whatsoever that I knew that I was still on her radar. 00:05:43.759 --> 00:05:49.360 And she reaches out inquiring about my services, wondering, you know, saying, give me more information. 00:05:49.439 --> 00:05:51.680 And then she said, by the way, I still love what you're putting out. 00:05:51.759 --> 00:05:52.560 I love following along. 00:05:52.639 --> 00:05:53.920 I love seeing what you're doing. 00:05:54.160 --> 00:05:55.600 And I wouldn't have known that. 00:05:55.680 --> 00:05:59.439 And it has nothing to do with any type of like on a post, right? 00:05:59.519 --> 00:06:06.160 It's not like she reached out to me because I had a hundred likes on that one, you know, on that one piece of content that went out. 00:06:06.480 --> 00:06:12.560 So this is my little rah-rah pep speech for you to continue to create. 00:06:12.879 --> 00:06:30.319 Don't get discouraged by the vanity metrics, but also keep in mind that when people see you and you speak to their need, and that's what they're looking for, they will buy from you. 00:06:30.560 --> 00:06:35.600 I just did that, my friend just did that, other people are doing that every single day all the time. 00:06:35.839 --> 00:06:49.680 And we're not tracking and trying to see how many comments someone left on your post, but it really is showing that you are a trusted resource because you have showed up consistently over time. 00:06:50.319 --> 00:06:52.560 So don't get distracted, especially. 00:06:52.720 --> 00:06:56.079 I know there's so much talk right now out there. 00:06:56.399 --> 00:07:01.199 Um, really, when it comes to I just I don't even want to say it right now, if I'm really honest. 00:07:01.279 --> 00:07:11.759 I don't want to say AI, I AI content, because it's up at this point, I feel like we've talked about it so much and we know what it is, and we can identify it, we can spot it from a mile away. 00:07:11.920 --> 00:07:23.839 There's no that's not even the question isn't even more whether or not, you know, should we be using it or like how I I would even beg to say right now the question isn't even how I should be using it. 00:07:24.000 --> 00:07:36.560 The question is, are you going to take the time to create something that's original enough in your own voice, in your own words, your own tone, your own perspective, your own EQ spec perspective. 00:07:36.800 --> 00:07:50.959 It might be shorter, it might not be as long, it might not follow the templates and the frameworks and formats that you're quote unquote supposed to be using on LinkedIn that you've been taught that you're supposed to use in the way and the manner that you write. 00:07:51.120 --> 00:08:03.279 You know, you might not have the bullet points, you might not have uh, you know, the first the the shocking statement and then the resolution followed by, you know, A B C and then one, two, three, whatever. 00:08:03.439 --> 00:08:07.680 Like you've all seen those frameworks, or maybe you haven't seen those frameworks, but they're out there. 00:08:07.839 --> 00:08:12.399 Um, and it's like you don't have to follow those anymore, that which can be a huge relief. 00:08:12.560 --> 00:08:54.720 Like this has totally we're we're beyond this discussion of AI and templates, and we're coming back to like the really gritty, raw, I'm gonna say authentic, even though that's now debatable, but this raw approach to sharing the real you in a way that when it like the right person comes across it and you are the exact solution that they've been looking for, or maybe they spoke into a very clear, exact, you know, pain point that you had, and maybe you didn't even realize you had that, but when you read it, you you were enlightened and were like, Yeah, actually that's something that I would be really helpful for me right now. 00:08:54.879 --> 00:08:56.559 I could use that, I want that. 00:08:56.879 --> 00:09:09.840 They'll be ready to buy, and the they are going to take the next steps to reach out to you, and so facilitating that journey, making it easy to contact you, making it easy to take the next steps, that's what's gonna matter. 00:09:10.080 --> 00:09:42.960 It's not having the perfect post that's going to make you go viral, it's about having the honest, authentic post that will be there at the right time because you haven't given up or you haven't chased trends and you haven't chased what's hot and working right now to say, and you're not chasing the likes, but you're chasing this is the real thing that I can offer you that I know will give you value because I've seen it work and I know it's of high quality. 00:09:43.279 --> 00:09:55.440 So get out there, keep creating, don't be discouraged, don't create for the machine, create from a place of your own unique, authentic, beautiful soul. 00:09:55.600 --> 00:10:24.399 Everything that you have to offer your community and trust the process because the right people will be attracted to your message, and that's a beautiful thing of having all the diversity online in the online space without trying to copy what everyone else is doing because you think it's gonna work, but you're coming from a grounded place of I know this is who I am, these are my strengths, this is what I have to offer you, and people will love you for being you. 00:10:24.559 --> 00:10:28.159 So keep on creating, friend, keep it real, happy networking.