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Welcome to technically people, a community
conversation by and for workplace futurists brought to
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you by the tech recruitment platform built
in. The podcast features insights from leaders,
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thinkers and doers on the vanguard building
human centered workplaces of the future.
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Along the way, you'll hear concepts
that will stop you in your tracks,
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the concepts that inspire you to ask
yourself, what's the most futureforward way to
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approach my people leadership? We all
know the future of work isn't waiting around,
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so let's get on with the show. Hello and welcome to the show
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technically people. I am Tiffany Myers, hosting a conversation today about, of
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all things, personality. So how
can an understanding of people's personalities, employees
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personalities, help you make better selection
decisions, retain your people and improve communication?
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We're going to find out today because
we're talking with Shannon Fenema, who
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is an executive advisor at Culture Index. Culture Index helps companies build successful teams
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and it does so through a measurement
tool that assesses employee as well as candidate
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personality. So it helps organizations think
pretty deeply about the qualities that people are
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bringing in or that employees already have
and determine the roles that they will most
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shine in. And Shannon has said
before, it's about putting round pegs and
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round holes. As a side note, built in has had the chance to
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work with Shannon and with culture index
and it has had a impact on the
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way we operate and the shape of
our culture. So, Hi Shannon,
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it's so lovely to see you again. Thanks, thanks for being here.
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Hi, Tiffany, thank you so
much for having me. It's a pleasure
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to be here. So how about
we start with a bit of a breakdown,
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and by that I mean if you
could explain the assessments, the structure,
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what it's measuring and maybe even the
experience of taking the assessment. Absolutely
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so, a culture anexts, we
are measuring seven work related traits and individuals
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personalities. The traits that we measure
our autonomy, social ability, patients,
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conformity, logic and ingenuity, and
we actually measure these in two different ways.
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One is we're looking at what do
we understand about an individual's core personality.
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Social scientists tells that our core personalities
largely safe somewhere between the ages of
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ten and twelve. There are actually, for many people who believe that it's
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far younger than that, but for
our purposes we know that personality is a
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fairly stable construct. The other thing
that we measure is how does an individual
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perceive that they need to behave in
their current role, in other words,
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how I'm modifying or changing not my
personality in order to be successful in my
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current position and from a candidate experience
standpoint or for an employee experience standpoint,
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because we have a huge footprint within
the internal operations of an organization in terms
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of value add there are two questions
and it takes an individual generally about ten
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minutes to complete the assessment. In
the first question we ask individuals to describe
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their personality and in the second question
we have some to describe how they need
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to behave in their role to be
most successful. There's a number of ways
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that this gets utilized within organizations.
The obvious one is on the hiring and
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selection front, and in that way
we're able to create a benchmark for what
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kind of qualities are personality traits are
really going to be helpful for someone to
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be a good fit in the dynamic
of the team that we have, in
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the requirements of the position, what
we want this person to be able to
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accomplish for us, and so marrying
up the personality qualities of an individual who's
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coming in from a candidate standpoint to
what we know we're looking for in the
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position. The other less obvious part
work place where the fits in and actually
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where I spend most of the time
with my clients as internally creating more powerful
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teams, helping improve communication, understanding
the why behind behavior. It really can
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remove some judgment about why in individuals
behaving in a certain way when there's deeper
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understanding about some of the drivers or
motivators and that individual's personality. So I
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do spend quite a lot of time
and the internal function of helping resolve conflict,
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helping create more dynamic teams, and
it really is the diversity within that
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group that, I think, create
some of the most dynamic and powerful teams.
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Yeah, you know, I just
caught up with Jordan Libardo, who
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is a sales leader at Builton,
and she is a huge fan. So
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just back up a little bit.
When you take your culture indextually get a
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kind of a profile or a moniker. So you have the persuader, for
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instance, or the philosopher yeah,
the technical expert. I came out as
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what you call the enterpriser. So
when I was talking with Jordan, she
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uses these profiles and so many decisions
that she makes. So over time,
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for instance, the Sales Team,
they've identified specific profiles that they know will
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thrive in her account executive positions,
and she actually told me I think without
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culture index I would be flying blind
in terms of hiring. But, as
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you just mentioned, it's also very
internal because she uses it to understand whether
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someone maybe uses deductive or inductive reasoning, which is part of what your assessment
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shows. What she does then and
she can shape her one on one conversations
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accordingly. So just a multitude of
uses. But I wanted to take a
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minute to recognize one of the most
important things that culture index can support,
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which is retention. So tell me
the relationship between culture index and retention.
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Well, Tiffany, I'm glad you
brought that up because I've been spending a
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lot of my time in this place
with my clients. There's varying statistics out
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there, but gallant recently reported that
forty eight percent of Americans are currently looking
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for jobs. If you're a leader
right now in an organization. Hearing that
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should make you feel really uneasy if
you think about half of your people are
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actually open to new opportunities. So
one of the most powerful things that we
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measure, I believe that Culture Index, is this concept of fit. How
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am I changing up my personality to
fit into my role? And when we
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see these really disparate, really different
outcomes from WHO I am to how I
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have to behave in my job,
it's not a red flag in my opinion.
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In other words, I don't know
that person is feeling so much stressed
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that they might be looking for another
job, but I definitely view it as
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a white flag. Huge opportunity as
a people leader to have a conversation with
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that individual and say hey, are
we pushing you outside of Your Comfort Zone?
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And in this year of the great
resignation, this data point becomes more
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and more of an opportunity for individual
leaders to take a look at their team,
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make sure they've got a good pulse
on how their people are doing and
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pick up or identify if there's places
where there may be some stress on people.
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I also think there's one other thing
with regard to retension that we've talked
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about before, which is looking at
managers. Can you elaborate a little bit
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on that? Absolutely specifically, if
we look at we're having difficulty, if
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we've got a team or a department
where there's too much turnover, generally we
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need to take a peek at the
management style of that individual manager. Maybe
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there are some opportunities to provide some
coaching. Maybe there are people that are
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being hired and put on to that
team that really just aren't a good fit
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for what that managers looking for.
And oftentimes, Tiffany, you know,
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we look at a resume and we're
really excited about what we see on that
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resume and there's no discounting resume because
experience and knowledge and expertise is critically important.
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Culture INEX is simply a portion of
the equation. So at culture and
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next we don't buy any measure undervalue
or undermine ones expertise or knowledge critically important,
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but understanding how an individual's personality is
going to impact their knowledge and our
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expertise is very important. So helping
those managers make sure that they're bringing the
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kind of people in that are going
to work well within the dynamic of the
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team that they have and just being
able to give some feedback in terms of
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where things might be going wrong,
where their watch outs are, where their
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blind spots might be, so that
we can improve the experience and retain those
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people. And I'm sure you're also
looking at the profiles of the people that
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these managers are leading and saying where
there's Yenyang and where there's absolutely none.
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It is truly the dynamic and that's
why we don't really believe in any kind
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of template. In other words,
said we oh, we need to build
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a marketing team. What are all
the kind of culturn x crafts that we're
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looking for? Going no clue.
We need to look at what you're trying
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to accomplish, what each of these
individual rules need? What's the style of
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the leader? Who are they going
to work most effectively? What? So
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it really is a complex company by
company platform from our perspective. Yeah,
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so you came in and gave a
presentation at built in about what this new
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thing, at least new at the
time it, was going to be about
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for us, and you said,
okay, I want everyone to repeat after
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me, this is not a test. or it was maybe something like there
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is no pass fail. So it
was kind of Hilarious to see a hundred
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forty people repeating and wrote like we
were. I felt like I was back
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in school. But it's just emphasize
is how very important portant it isn't how
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much you want to emphasize that this
is an assessment, not a test.
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Yeah, and I'm glad you brought
that up and I do feel really powerful
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when I can make a hundred and
forty adults repeat something very silly like that.
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But the truth of the manner is
the reason that I do that is
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because I want to pound home and
because it's funny and it's embarrassing and it
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feels really preschoolish to do that exercise. I hope to really get people's attention
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on it because it matters to me
so deeply to emphasize that this is not
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a pass fail. I really cringe
when I hear that we're test and it
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gets applied to culture, index a
here a lot and to my clients I
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say I would confind you if I
hear you using that language, because it's
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very that creates a lot of stress
for people because then there's some inherent I
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can do this wrong and when it's
getting utilize that way it's really not well
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understood. In my opinion, and
I think you know there's some statistics out
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there that say sixty to seventy five
percent of companies are putting some sort of
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assessment on the front and of their
hire in selection, and so the candidate
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experience people are familiar with having some
of these and there are tests out there,
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and so I just think it's really
important to differentiate culture index because for
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our clients we understand that we're going
to look at that graph and say where,
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where are the blind spots of this
kind of person? How would they
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fit into our team? This isn't
a pass fail. There's no way for
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me to look at anyone single culture
index outcome and say this one's better than
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that one, or this one was
right and this one was wrong. It
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just doesn't work that way. Yeah, so anyone out there who has refer
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her to culture index as a test, we are putting you on blast right
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now. Shannon has promised that she'll
come find you. So so tell me.
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I was wondering or kind of imagining
that you probably come across the CEO
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who is skeptical. You know,
I have so many competing priorities. I
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obviously need to think about bottom line
why should I care about this warm and
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fuzzy aspect of personality? So what
do you do to win that guy in?
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Well, I'm so glad you use
the terms warm and fuzzy at Culture
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Index. That start really not our
platform in any way, shape or form,
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and actually we believe that the deep
knowledge and understanding of culture index should
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be in the hands and in the
brains of the individual leaders within an organization.
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As soon as it is something that
is given to a candidate and somebody
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says green light, red light,
you're back to a test. And so
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where we create a lot of value
for CEOS as we monetize this experience very
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quickly. If you look at the
cost of turnover, there's varying statistics out
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there that it costs about three to
five times someone's annual salary if they flip
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on you in the first year.
Again, fifty percent
of Americans looking for
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jobs. It's pretty easy for me
to put a really big dollar sign on
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people's foreheads for CEOS. And then
I've also got case studies that I can
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provide of companies where we can really
quickly see the Roi in terms of retention
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rates of employees, turnover and just
pure revenue growth. That is going to
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get the CEO's attention. The CFO's
a tension and break through some of that
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skepticism. But a lot of time. So often and organization is going to
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launch a program it starts to gain
momentum, it's popular within the organization,
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there's laws about it, but then
over time it's sort of it's sort of
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fizzles, whether it's the managerial level
the executive level, people get pulled away
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and it loses traction. So yeah, I've known, you seen companies that
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have really integrated culture index into their
culture. Tell me a little bit about
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what that can do. So you
know the companies that get the most benefit
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from this really do invest in the
leadership to go through this culture index training.
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What I've seen is when there's my
pockets are not deep and I'm not
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going to invest in the knowledge transferred
to my leadership team, limited usage,
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you start seeing it dwindle. When
you've got individual leaders who really understand it,
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it's my job to stay connected with
them so that they're able to apply
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this in a meaningful way. But
to touch on the other benefits of this,
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it really does become a language.
Much like you referred to with Jordan,
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becomes a language within organizations that they
can speak and understand each other more
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effectively, and the output of that
is generally employee satisfaction, because the more
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I feel understood, the more I
feel like my manager really gets me and
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provides the guidance that I want,
whether it's very little guidance or a lot
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more guidance based on some of the
qualities of my personality. That's where,
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to me, there's a ton of
intrinsic reward, is seeing companies that are
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just well oiled machines and people are
having fun, because what I know is
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when you're having the most fun
it's
generally when your personality feels like it's in
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its sweet spot. You don't have
to change yourself a whole lot. I
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have a little bit of a contrast
to that, which I have thought about
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in terms of culture index. Right
now, in the current climate, there's
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a ton of energy being poured into
this idea of we're going to build workplaces
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where everyone can bring their whole selves
to the office. How whever, I
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really cannot think of a job where
you do not have to modify yourself or
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your personality to you know, at
least some degree. What do you say
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to that? Yeah, so I
completely agree with you, even me,
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and I feel like I live the
dream pretty much every day because I absolutely
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love what I do. But my
rule of thumb, and if this is
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a Shannon rule of thumb, this
is not a culture and next rule of
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thumb, but my rule of thumb
is that if eighty percent of the time
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I feel like I'm sitting in my
sweet spot, my personality really seems to
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line up well with what my job
requires of me, and twenty percent of
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the time I've got to do some
Google guck that I don't like doing.
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Generally individuals are going to report them
to live in the dream. So pretty
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good ratio. The problems really become
when we start flipping that around. And
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eighty percent of the time I'm having
an out about the experience because I'm a
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very friendly, gregarious person and every
time I walk in the office my boss
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looks at me and gives me that
stare down, like shut it, we
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don't want to hear any more talking. Put your head down and get to
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work. That's definitely the opposite of
built in. I would like that.
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Oh my goodness, the first time
that I walked into built in into that
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big open office area, I was
like this is a place for fun people,
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because there was so much energy overflowing
in that big office. I can
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honestly say I've never been in a
company that had that obvious culture of engagement
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and community and connectivity and excitement.
It was palpable and I will say I
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have a super clear memory of your
coming in and we all took the assessment
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before you came in, during that
same presentation I mentioned earlier, and you
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said, okay, this is a
chatty bunch of people and of course we
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all you know, having lived it
and knowing it. We all just were
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cracking up about that and also kind
of mystify it as to how you knew
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that. But you also used it
to point out, Hey, you know,
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you have a lot of philosopher types
here, you have a lot of
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people who might be more introverted,
and let's make sure that we're creating equitable
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opportunities for them to shine and to
contribute as well. So it was both
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funny and poignant. Yeah, and
I think it's just to the beauty of
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this is understanding, and that's not
a right or a wrong. It's not
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a good or a band and understanding
and how other people think. Those very
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social people process information out loud,
and you know you mentioned that philosopher.
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Their internal processors. They take some
time to think things through, they think
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in their head, and so you
hear more words from those social folks than
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you work for from the others,
and often times when you do hear words
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from them, you want to lean
in because they've given it a lot of
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thought. So yeah, I think
it's the value really becomes not a good
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or a bad but just a different
way of going about things. Not a
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pass fail, for sure. So
I actually want to ask you that.
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You mentioned the philosopher and it makes
me think of the fact that some of
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my best collaborations, some of them
basically magical collaborations within built in are with
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people whose profiles could not be more
different from mine. So Daniel Assan,
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who's our digital marketing directors, just
one example. He's a philosopher. Couldn't
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be more different. I have a
kind of rapid fire ideation approach and he
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said to me, you know,
the first time we had a work session,
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he said, you know, I
have to think about that, and
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I was like, Oh, wows
that I was confused and then of course
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he came back with just, you
know, something so amazing I couldn't have
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imagined it in my throws spaghett against
the wall kind of approach. So tell
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me a bit about that. So
that's for me. That's where this is
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fun. You know, we don't
need to duplicate seven tiffanies. We may
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not get what we're looking for if
we have seven of you. We need
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the diversity of personality within a team
to really accomplish the goals. And so
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thinking about these complimentary teams, and
shout out to Daniel Assan. He's philosophers.
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They do they pause, they take
time to think things through, but
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they're incredible, really strategic, incredibly
analytic and they can come up with some
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really amazing conceptual ideas. So it
is that Yin and Yang that I think
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is the beauty, and we're companies
really get the benefit from this. Is
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Not that we want a one size
fit all in our organization, but rather
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we're going to honor and understand that
the differing ways that we approach things is
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really going to be where we where
we hit home runs. No one thing.
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If I can add it, tiffany, is that a culture. And
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next we have nineteen typified patterns,
or the monikers that you're referring to in
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the beautiful news about this is that
about five percent of the population is going
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to fall into each of these patterns. And so what that means, Tiffany,
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is there's about five percent of the
people who have personality qualities similar to
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yours. The scary thing about that
is ninety five percent of the population doesn't.
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Okay, and so when I look
at this, I think about it
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in terms of so, how do
I land the plane with someone who's polar
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opposite from me from a personality standpoint, because it's not going to be nearly
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as intuitive for me to understand how
they process information, how they think about
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things, the risks they're willing to
take, the environments that they want to
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work in, the way that they
feel motivation. So the value really comes
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into how do I work really effectively
with someone who's really different from me?
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So something I'm wondering are those traits
going to change over time with life experience?
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Actually, it's very interesting. I
did some work in China and the
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Chinese actually believe they said, if
you want to know how someone's going to
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behave when they're eighty, meetum when
they're free. That's like a it's just
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say saying in Chinese culture, and
so we believe in that. Okay,
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so when we're measuring these seven work
related traits and an individual's personality, we
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believe that these are going to remain
very stable over the course of one's lifetime.
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But I think it's really important to
honor that. We are not the
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same. If I think about twenty
one year old me and fifty one year
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old me, thirty year time span
in between. Not the same human and
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that's really because of the experiences that
I've had, the things that I've learned,
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how I've under learned to understand myself
better. But the qualities in my
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personality, if I look back to
age twenty one, they were still there,
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those core tenants. But we do
become wiser, we learn from our
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experiences, we fall down, we
scrape our knees, have to put bandaids
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on go. That wasn't very fun. I think I'll choose not to do
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that again. So we definitely evolve
and develop over time, but the core
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tenets of our personality will remain quite
stable. You know, I often look
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at my three year old nephew and
I say, Yep, there he is.
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He's totally, fully himself already.
His sense of humor, his intensity
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and focus. I just think yet
he's fully baked. He's going to be
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this way and some manner for the
rest of his life and now, I
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know, until he's eighty. So
one thing that I think people should know
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that I'm curious about. Let's so
here I am, I'm Jane Doe and
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I'm an employee and I'm good at
my job, or actually, let's say
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that I'm really good, that I'm
great at my job, but then I
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take my culture index assessments and it
shows that my personality traits are not aligned
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to whatever degree with the traits that
are needed for the job that I currently
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fill. So what would you tell
me and what would you tell my boss?
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Well, first of all, performance
trumps everything. So somebody's kicking
but
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at their JAB. Leave it alone, do not touch past, go collect
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two hundred dollars. And then my
other question mark would be did we have
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what we thought we were looking for
right, because there's a benchmarking tool that
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we have within our platform called the
CE job, which is the assessment of
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the position and what we should consider
first and foremost, as if we have
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a rock star and a roll.
That's our best data, as our best
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data that informs US more than anything
in the world, because we're getting the
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performance that we want from that individual. So I would say when you're looking
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at the assessment, performance trumps all
things, and so it becomes then a
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data point that helps us understand how
to be more effective in communication. Much
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less about this is right or wrong
or Gosh, this person is the wrong
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culture and next, no, they
don't. Actually they're kicking but they're doing
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great. Leave that one alone.
How does that benchmarking work? So the
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CE job is what we call our
benchmarking tool, is fifty nine questions.
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Actually they're fifty nine statements, and
they ask the hiring manager or anyone else
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who's in the role who really understands
what this open position is going to require.
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In the individual interacts with these statements
on a one to ten scale.
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One means this is not a critical
quality, ten means it is a critical
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quality. So you'll see statements like
building into personal relationships is and you're answering,
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you're responding to that on the one
to ten scale. At the conclusion
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of that assessment, it kicks out
for US data that says, according to
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said hiring manager or I also really
like having a top performer participate in that,
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because that individual really knows what's required
of the job. We can look
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at that data and that gives us
some insight into the qualities that we're looking
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for. Now this isn't narrow.
In other words, we don't look at
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that outcome and say, Oh,
there's one configuration of dots that's going to
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work. When that's happening, if
it's getting way too narrow in my opinion
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as an advisor, I believe that
generally we need to look at what are
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some of the calm marks of this
kind of pattern that we've come up with,
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and there's probably four or five similar
type patterns. That would also be
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a really strong fit if we can
find somebody who's really got an outstanding resume
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for the position, outstanding qualifications.
You know, culture, N X is
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is also a management tool. So
if I get someone who has knowledge and
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expertise that just knocks my sacks off, oh my gosh, if we could
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bring what they know to our company, huge value add then I look at
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their culture and next graph and if
it's different than what we had set our
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benchmark for, okay. Well,
why is it different? Because that's what
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I like about this not being a
pass feel. It's not like aunt know,
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this person does not pass go.
It can't operate that way because as
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a manager, I should be able
to look at that and go, am
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I willing to manage to what I
see here? Am I willing to make
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some management decisions? Because I really
want this person's expertise. We're going to
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benefit imensely from it and I understand
where I'm going to fill in the gaps
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as the leader of this individual so
it really should be viewed as something that
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we still have the opportunity to make
management decisions. The see job should always
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be current. In other words,
we don't want to take the C job
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result and sit it in there and
let it gain dust. We really want
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to think about when we're filling positions, position by position, because what we're
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looking for might change based on the
circumstances of the job, the leader,
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what we need these folks to do, all these things influence the outcome of
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that see job. So we do
really want these things to be very time
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sensitive. As we're filling roles.
Okay, so, speaking of time,
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we've got a tight time frame for
what we call the two minute take away.
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So this is when, Channon,
I'd love you to share a few
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key ideas. Absolutely, I think
right now there is so much value and
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having an
opportunity to measure and assess
how your people feel they're fitting into the
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job. I think, with so
many people working in remote environments, this
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ability that we have to measure.
What do we understand about someone's core personality?
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How much are they modifying in their
role? It's a great way to
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be able to take a pulse check
on your people and make sure that you
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don't have individuals work experiencing a lot
of stress in the role, so that
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you can triact that before the person
opts out and you have to replace them.
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So I think for me, that's
the biggest opportunity that we present right
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now is just check in on your
people make sure they're okay. Are the
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things that you can do to support
them in a more effective way so that
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you attain and keep the folks you've
currently got in your organization. Just said,
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what my takeaway that I have from
talking to you about all of this,
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which is that personality matters. As
you have said before, we've all
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been duped by a shiny resume.
The person comes in and joins and doesn't
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turn out to be as successful as
we thought. And you have said,
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people ask what did I miss and
you've said, well, what you missed
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is personality. For me, the
takeaway is not just that personality matters,
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but it's really predictive. So,
Shannon, if our listeners want to reach
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out to you and learn more about
you, about culture index, tell me
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a good way to reach you.
Yeah, absolutely. I feel free to
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send me an email at s Phenema, at culture and Nextcom or certainly go
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to our website at culture and Nextcom
and there is an opportunity on the website
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to participate in a demo and this
gives you the opportunity to send surveys to
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individuals within your team and have a
complimentary one hour follow up call with me
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where I can share some of the
results of your team members with you.
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If you do go to the website
and you request the Freedomo, just please
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funtion in there that you've heard about
this on technically keep people with tiffany Myers.
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She's so awesome. So yeah,
that's the best way. Fantastic.
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Yeah, go to that website and
I can just tell you. I don't
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know if you remember, Shannon,
but I was so geeked out on culture
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index that I just like ran up
to you after the presentation. I heard
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that. It's like you gotta tell
me more. So it's just so fantastic
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that we're now able to share this
with the podcast sphere. So let me
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actually, I'm just it's occurring to
me that people should watch out for your
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00:26:56.869 --> 00:27:02.099
last name. So it's as Phenema, but a finema is spelled F like
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Frank e double n Ema. So, with that spelling out of the way,
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Shannon, thank you for joining us
today. It was great to talk.
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It was great to be here,
tiffany. So so just a final
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00:27:18.650 --> 00:27:22.890
note to our listeners, go ahead
and subscribe on your favorite podcast player,
396
00:27:22.089 --> 00:27:27.769
go to technically peoplecom and join us
in the conversation that we're having on Linkedin.
397
00:27:29.049 --> 00:27:32.359
So thank you, listeners for taking
the time to tune in and we'll
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00:27:32.440 --> 00:27:37.880
talk to you next week. Whether
you're looking to fill opportunities or find them
399
00:27:37.359 --> 00:27:41.839
built in hows you've covered. If
you're seeking to meet aggressive hiring goals,
400
00:27:42.319 --> 00:27:48.269
will help you attract sought after tech
talent you might not otherwise reach. And
401
00:27:48.349 --> 00:27:52.430
if you're on the market for a
career change, visit our site to explore
402
00:27:52.509 --> 00:27:57.819
exciting dogs with our customers and even
with built in find talent, find opportunities
403
00:27:59.339 --> 00:28:00.460
built incom