Transcrição completa de How to Get Clients Through Facebook Ads – The Guide

00:04:20,110 --> 00:04:24,060 One of the first things you'll need to have in place if you want to 72 00:04:24,060 --> 00:04:27,980 find clients to Facebook ads is a business page or a Facebook page. 73 00:04:28,420 --> 00:04:33,030 All you need to do to get one is to sign up and complete your details. 74 00:04:33,490 --> 00:04:36,650 You can name the page after yourself or use a business or brand name. 75 00:04:37,180 --> 00:04:40,570 It would be best if you also have a branded email address 76 00:04:40,750 --> 00:04:41,770 and a website address. 77 00:04:42,340 --> 00:04:45,700 If you've been, if you've never created a page before, head over to your 78 00:04:45,700 --> 00:04:49,200 personal profile and click the nine dots in the top right hand corner, 79 00:04:49,210 --> 00:04:52,570 right hand side, and you'll see the option to create a post, create a 80 00:04:52,570 --> 00:04:54,710 story, create a reel, create a page. 81 00:04:55,280 --> 00:04:59,390 You'll see the option there and you just click on it and, and it 82 00:04:59,390 --> 00:05:00,640 will let, bring you to the page. 83 00:05:00,660 --> 00:05:04,800 Now the page, over the years, the pages have become even more 84 00:05:04,890 --> 00:05:07,050 and more and more confusing. 85 00:05:07,990 --> 00:05:12,280 Which can be frustrating, um, for a lot of people because every time 86 00:05:12,280 --> 00:05:15,700 you, nearly every time you go into, to Facebook ads, sorry, Facebook 87 00:05:16,000 --> 00:05:18,180 platform itself, it gets confusing. 88 00:05:18,280 --> 00:05:22,750 So creating a page, like years ago when I created my very first Facebook page, 89 00:05:22,750 --> 00:05:24,040 it was so straightforward and easy. 90 00:05:24,040 --> 00:05:25,320 Now, oh my goodness. 91 00:05:25,765 --> 00:05:27,055 There's so many things inside of there. 92 00:05:27,055 --> 00:05:30,605 So it can get very confusing, but don't feel overwhelmed. 93 00:05:30,605 --> 00:05:33,235 Just take your time and go through it and create that page. 94 00:05:34,055 --> 00:05:36,845 And please note as well, there apparently there are several different 95 00:05:36,915 --> 00:05:38,485 versions of the Facebook platform. 96 00:05:38,805 --> 00:05:41,415 So depending on where you're located, your, your platform 97 00:05:41,455 --> 00:05:44,955 might look different to the actual screenshot I left in the show notes. 98 00:05:45,375 --> 00:05:47,415 So to get access to the screenshot, by the way, head over to the 99 00:05:47,415 --> 00:05:48,755 show notes access on scramble. 100 00:05:48,905 --> 00:05:52,024 com forward slash AP 272. 101 00:05:52,025 --> 00:05:53,675 And you'll see all the information there. 102 00:05:54,085 --> 00:05:56,295 Um, in the show notes, right? 103 00:05:56,305 --> 00:06:00,005 So after creating a page, complete the about section as much as possible. 104 00:06:00,475 --> 00:06:04,255 If you are like me and you have a business that's a hundred percent online, then 105 00:06:04,595 --> 00:06:08,395 there's no need to include a physical address, a phone number, opening hours, or 106 00:06:08,395 --> 00:06:11,695 if you want to put opening hours, you can just put the nine regular nine to five or. 107 00:06:11,975 --> 00:06:12,775 whatever time you work. 108 00:06:12,775 --> 00:06:14,295 For example, I work from 11 to 7. 109 00:06:14,545 --> 00:06:16,905 Okay, now let's look at a meta business suite. 110 00:06:17,435 --> 00:06:20,715 After creating a business page, you'll be given access to a meta business suite. 111 00:06:21,755 --> 00:06:25,215 Again, something that's extremely overwhelming and confusing. 112 00:06:25,615 --> 00:06:27,035 But you get the hang of it. 113 00:06:27,695 --> 00:06:30,175 It's like a control center for all of your business needs on Facebook. 114 00:06:30,175 --> 00:06:32,835 You'll be able to upload images and videos to the library. 115 00:06:32,835 --> 00:06:36,525 So you can plan and schedule and publish your content, including stories. 116 00:06:37,065 --> 00:06:41,765 You can, and reels, you can, uh, link your Facebook page to your Instagram account. 117 00:06:42,235 --> 00:06:45,285 After getting a minimum of 100 likes on a business page, you can 118 00:06:45,285 --> 00:06:48,005 get access to insights, formerly known as audience insights. 119 00:06:48,575 --> 00:06:52,795 And you can see what's happening, you know, regards to your reach on Instagram, 120 00:06:52,855 --> 00:06:57,145 as well as on Facebook, your paid reach, your organic reach, all of that fun stuff. 121 00:06:58,165 --> 00:07:00,345 The scaled on version of this control center is called 122 00:07:00,675 --> 00:07:01,975 Facebook Business Manager. 123 00:07:02,375 --> 00:07:05,375 And if you want to understand the differences between the two platforms, 124 00:07:05,405 --> 00:07:06,485 I've left a link in the show notes. 125 00:07:06,485 --> 00:07:10,125 You can check out my resource that I have left and added there. 126 00:07:10,975 --> 00:07:13,755 In my experience, you're better off using MetaBusiness Suite 127 00:07:13,755 --> 00:07:15,085 because you get everything. 128 00:07:15,445 --> 00:07:18,435 And yes, it could be overwhelming, but As well with, you know, getting 129 00:07:18,435 --> 00:07:21,635 used to it, at least when they make it changes, you know, get a hang of it 130 00:07:21,635 --> 00:07:22,855 and you know where to find what I know. 131 00:07:22,855 --> 00:07:24,355 It's like I said, confusing. 132 00:07:24,965 --> 00:07:25,285 Okay. 133 00:07:25,725 --> 00:07:29,055 So many years ago, when I was a new kid on the block and learning about Facebook 134 00:07:29,115 --> 00:07:34,201 ads, I never realized how important it was to help Facebook and with tagging tag. 135 00:07:34,201 --> 00:07:34,859 I'm sorry. 136 00:07:34,940 --> 00:07:35,910 audience targeting. 137 00:07:36,280 --> 00:07:39,390 If there's one thing you need to do months or even years in advance of 138 00:07:39,390 --> 00:07:44,010 running

Facebook ads, it is to install your Facebook pixel on your website. 139 00:07:44,520 --> 00:07:48,890 You can use it to track website visitors and to get Facebook familiar 140 00:07:48,890 --> 00:07:50,220 with your particular audience. 141 00:07:50,370 --> 00:07:51,040 And here's why. 142 00:07:51,530 --> 00:07:54,320 The technology that Facebook uses, uses like the algorithm. 143 00:07:54,705 --> 00:07:59,805 uses to find leads and buyers for your products and services is extremely good. 144 00:08:00,775 --> 00:08:03,035 Let me show you what I mean in real terms. 145 00:08:03,305 --> 00:08:07,265 A few months ago, I started running ads on Facebook to a specific audience. 146 00:08:07,655 --> 00:08:13,035 In that space of time, my ad has been seen by close to 17, 000 people, and 147 00:08:13,035 --> 00:08:15,875 I got over 500 leads from one ad set. 148 00:08:16,595 --> 00:08:22,285 So in total, I've generated over, or Facebook has generated over 800 leads 149 00:08:22,655 --> 00:08:31,385 from An audience who, sorry, a rich audience size of over Uh, 17, sorry. 150 00:08:31,505 --> 00:08:33,245 27,000 people. 151 00:08:33,245 --> 00:08:37,115 So one ad set brought me over 500 leads, but all together, since I've 152 00:08:37,115 --> 00:08:40,805 been running this particular, uh, set of campaigns and all of that madness, 153 00:08:41,135 --> 00:08:47,125 27,000 people have seen it and I've gotten over 800 leads in that space of time. 154 00:08:48,135 --> 00:08:53,035 Now imagine if I were to give you a list of 17,000 people and ask you 155 00:08:53,415 --> 00:08:55,365 to use that to generate 500 leads. 156 00:08:56,275 --> 00:08:57,305 Will you be excited? 157 00:08:57,885 --> 00:08:58,545 I thought so. 158 00:08:58,655 --> 00:08:59,525 Definitely not. 159 00:08:59,555 --> 00:09:00,285 I wouldn't be. 160 00:09:00,505 --> 00:09:02,595 Don't give me any list of my 17, 000 leads. 161 00:09:02,625 --> 00:09:06,015 I have other things to be doing in my life and you know, I prefer 162 00:09:06,565 --> 00:09:09,045 to be the show pony than to be the workhorse in the background. 163 00:09:09,045 --> 00:09:12,265 I let Facebook do the workhorse aspect of finding me, you know, 164 00:09:12,265 --> 00:09:13,275 deciphering from that list. 165 00:09:13,500 --> 00:09:15,570 who the people are that I need to be talking to. 166 00:09:16,370 --> 00:09:19,630 That's why installing a Facebook pixel is not the easiest thing in the world, 167 00:09:19,670 --> 00:09:24,610 but, uh, and because the process keeps changing, but it is so well worth it. 168 00:09:25,040 --> 00:09:28,360 Rather than going through all of the steps here, make sure you head over 169 00:09:28,360 --> 00:09:32,290 to YouTube, um, and get the most up to date method, because like I said, 170 00:09:32,310 --> 00:09:35,040 it keeps changing every time you go in there, you're thinking like, what? 171 00:09:35,415 --> 00:09:35,945 What's going on? 172 00:09:35,945 --> 00:09:37,285 Where did that thing go? 173 00:09:37,585 --> 00:09:41,435 Facebook just keeps changing things over and over again But you have people who are 174 00:09:41,435 --> 00:09:45,715 youtubers who would go in and potentially update their youtube videos And show you 175 00:09:45,715 --> 00:09:48,705 how to go through it step by step rather than listening to that step by step 176 00:09:48,705 --> 00:09:50,395 process on a podcast That's ridiculous. 177 00:09:50,645 --> 00:09:51,005 Okay. 178 00:09:51,965 --> 00:09:55,945 So how to find the right audience since audience audience is so important 179 00:09:56,335 --> 00:09:58,825 As I mentioned previously one of the most important skills is that 180 00:09:58,835 --> 00:10:02,265 you develop running Facebook ads is the ability to do audience mining. 181 00:10:02,755 --> 00:10:06,065 It's very similar to panning for gold, but without the damaging your knees, 182 00:10:06,365 --> 00:10:10,235 messing about with metal detectors and covering a lot of a territory. 183 00:10:10,245 --> 00:10:12,785 So you can imagine going through a forest, like a hundred acre wood, 184 00:10:12,785 --> 00:10:15,815 like we need a pool with a metal detector trying to find some gold. 185 00:10:16,145 --> 00:10:16,905 Seriously? 186 00:10:17,365 --> 00:10:18,085 No, thank you. 187 00:10:18,625 --> 00:10:20,685 Uh, Oh, I should probably should have mentioned my ad 188 00:10:20,685 --> 00:10:22,445 spend over that period of time. 189 00:10:23,325 --> 00:10:25,494 It's about 1, 500. 190 00:10:25,495 --> 00:10:28,035 I spent, uh, getting about 800 leads. 191 00:10:29,900 --> 00:10:32,980 If you think that's a lot, well, try going to a hundred acre wood with a 192 00:10:32,980 --> 00:10:35,270 metal detector, trying to find some gold. 193 00:10:35,750 --> 00:10:36,630 That is a lot of money. 194 00:10:36,820 --> 00:10:39,040 I don't even know what the price of a metal detector is, but anywho. 195 00:10:39,870 --> 00:10:42,320 The point is that it takes time to do that. 196 00:10:42,330 --> 00:10:46,740 Whereas if you spend 1, 500, you get Facebook to do all of the hard 197 00:10:46,740 --> 00:10:50,920 work of finding those leads for you while you go about generating income 198 00:10:50,930 --> 00:10:52,220 in other parts of your business. 199 00:10:53,290 --> 00:10:56,810 All you need is a great understanding of the habits of your audience and 200 00:10:56,820 --> 00:11:01,310 access to the section or tab of the Business Suite called Audiences. 201 00:11:02,160 --> 00:11:06,370 It is advisable to develop or create a saved audience before creating a campaign. 202 00:11:07,155 --> 00:11:11,355 To do this, head over to all of all tools inside of your Facebook business suite, 203 00:11:11,655 --> 00:11:13,825 scroll down to a section called audiences. 204 00:11:14,035 --> 00:11:16,885 When you click through, you will see the ability to create audiences in there. 205 00:11:17,115 --> 00:11:19,735 Again, head over to the show more success and scramble that

come forward 206 00:11:19,735 --> 00:11:23,815 slash EP272 and you can get access to all of these screenshots as well. 207 00:11:25,295 --> 00:11:28,005 When you click through to create an audience, you'll see the 208 00:11:28,005 --> 00:11:30,985 option to create a saved audience. 209 00:11:31,695 --> 00:11:34,085 a custom audience and even a lookalike audience. 210 00:11:34,825 --> 00:11:37,725 Choose the option called saved audience. 211 00:11:38,165 --> 00:11:42,625 Once you do that, you will have the option then to go ahead and 212 00:11:42,625 --> 00:11:44,455 do what we call audience mining. 213 00:11:45,505 --> 00:11:49,415 So let's have a bit of a time looking at audience mining because it is like where 214 00:11:49,435 --> 00:11:51,875 many people get it wrong all the time. 215 00:11:52,485 --> 00:11:56,970 The most effective campaigns are the ones where the person Running 216 00:11:56,970 --> 00:12:00,800 the campaign has invested time and effort in audience mining. 217 00:12:01,200 --> 00:12:04,570 For the purposes of this resource, we'll choose the option to create a 218 00:12:04,570 --> 00:12:09,020 safe audience so that when a campaign is created, you, we can just choose 219 00:12:09,020 --> 00:12:10,630 the audience inside of the campaign. 220 00:12:11,280 --> 00:12:13,440 After choosing safe audience, you should get a pop up that. 221 00:12:14,600 --> 00:12:19,360 That looks, uh, that has an audience name, custom audiences, locations, 222 00:12:19,740 --> 00:12:26,520 uh, um, age, gender, um, uh, languages, and then another section, 223 00:12:26,520 --> 00:12:28,090 which I'll jump into in a minute. 224 00:12:29,270 --> 00:12:32,755 Make sure you give the audience a name because Uh, of course, it will 225 00:12:32,755 --> 00:12:35,135 not let you save it as a name, but give a name that you can, that's 226 00:12:35,165 --> 00:12:36,515 recognizable, that you remember. 227 00:12:36,865 --> 00:12:40,705 You can name it based on the actual targeting of that particular audience. 228 00:12:41,205 --> 00:12:44,325 So choose a name, give it a look, choose a location, choose the age 229 00:12:44,325 --> 00:12:45,845 range, the gender and the language. 230 00:12:46,315 --> 00:12:49,335 Next, you'll have a section which is the most important section of 231 00:12:49,335 --> 00:12:51,319 all called detailed targeting. 232 00:12:51,830 --> 00:12:54,010 Earlier on, I mentioned a specific audience. 233 00:12:54,280 --> 00:12:59,710 People who own, um, or had an interest in Pelotons, wear 234 00:12:59,710 --> 00:13:03,280 Lululemons, and spend winter every year in Breckenridge Ski Resort. 235 00:13:03,500 --> 00:13:03,970 Guess what? 236 00:13:04,990 --> 00:13:08,210 In the detailed targeting section, you can literally go and choose this. 237 00:13:08,450 --> 00:13:12,580 Choose someone who, choose people who are, uh, wear Lululemons or interested 238 00:13:12,580 --> 00:13:15,690 in their apparel, never, probably never bought it, but they browse

the website. 239 00:13:16,250 --> 00:13:20,450 They probably own a Peloton or have, have Peloton on their wish list. 240 00:13:20,850 --> 00:13:26,885 And mind you, Uh, Facebook tracks people who visits or interact with 241 00:13:26,885 --> 00:13:29,905 this content on other websites, not necessarily only on Facebook. 242 00:13:30,310 --> 00:13:33,550 They probably might go to the Lululemon's website, go to the Breckenridge Ski 243 00:13:33,550 --> 00:13:38,070 Resort website, go to the, um, the Lululemon's website and they can 244 00:13:38,170 --> 00:13:43,630 simply tell the difference between, um, people who work there and people 245 00:13:43,640 --> 00:13:48,350 who actually are, I guess, potential clients or clients or customers. 246 00:13:48,930 --> 00:13:52,340 Facebook can, can go along to that granular level of detail. 247 00:13:53,480 --> 00:13:57,190 When I selected all of these three, my audience size was 62 million. 248 00:13:57,510 --> 00:14:00,860 Which obviously is too big a recommendation that you'd have 249 00:14:00,860 --> 00:14:04,835 an audience between 2 million and maybe 10 million max. 250 00:14:04,835 --> 00:14:06,705 If it is, you're going to run Facebook ads, 62 million. 251 00:14:06,705 --> 00:14:07,845 It's just way too broad. 252 00:14:07,845 --> 00:14:11,705 It will take them a lot of time to find, um, your particular, 253 00:14:11,835 --> 00:14:13,395 um, potential clients. 254 00:14:13,975 --> 00:14:18,245 You can think of, uh, Facebook ad audiences like a, uh, 255 00:14:18,305 --> 00:14:21,359 a jug with water in it. 256 00:14:21,660 --> 00:14:23,480 and with several blocks of ice in it. 257 00:14:23,490 --> 00:14:28,200 The blocks of ice are your potential clients and it will take Facebook time 258 00:14:28,200 --> 00:14:32,250 to find those blocks of ice in the big jug of water because, you know, 259 00:14:32,520 --> 00:14:36,270 they're just searching every inch of the water until they find your client. 260 00:14:36,685 --> 00:14:39,485 And these, these blocks of ice are tiny little blocks of ice. 261 00:14:39,975 --> 00:14:42,435 So that's why the bigger the audience it is, it takes much longer for 262 00:14:42,435 --> 00:14:45,645 Facebook to find your potential audience or for potential clients. 263 00:14:46,015 --> 00:14:49,235 Whereas if you have a smaller audience, it takes a much quicker time to find them. 264 00:14:50,175 --> 00:14:53,995 So anyway, I opted to narrow my audience further and, and choose 265 00:14:54,315 --> 00:14:58,355 those or chose those who had an Instagram business profile admin. 266 00:14:58,785 --> 00:15:02,615 So people who are business owners, I suppose. 267 00:15:03,195 --> 00:15:06,235 Uh, yeah, business owners who are in business, basically. 268 00:15:06,810 --> 00:15:09,920 So it wouldn't be an employer, well, it could be an employer as well, 269 00:15:10,210 --> 00:15:11,610 but most likely a business owner. 270 00:15:12,350 --> 00:15:13,880 So my order size then dropped down to 2. 271 00:15:14,630 --> 00:15:15,160 2 to 2. 272 00:15:15,400 --> 00:15:17,680 5 million, which is a bit more manageable. 273 00:15:18,140 --> 00:15:18,540 Okay. 274 00:15:19,090 --> 00:15:22,580 Next, we're going to look at the Facebook ad funnel because this is so important. 275 00:15:22,590 --> 00:15:26,570 So if you know your audience, who they are, what they do, everything like that. 276 00:15:26,950 --> 00:15:28,250 But how do you get them as clients? 277 00:15:28,250 --> 00:15:29,830 How do you filter that down? 278 00:15:29,830 --> 00:15:31,900 How, what's that experience or process looks like? 279 00:15:33,030 --> 00:15:36,560 Another well known secret is to step your potential customers through 280 00:15:36,560 --> 00:15:38,060 what we call a Facebook ads funnel. 281 00:15:38,540 --> 00:15:41,370 When you look at the buyer journey, there are several 282 00:15:41,380 --> 00:15:43,650 stages to include the following. 283 00:15:44,080 --> 00:15:47,380 The brand awareness, the consideration, decision, and retention. 284 00:15:47,380 --> 00:15:53,040 So you can develop a set of Facebook ad campaigns that take people from becoming 285 00:15:53,040 --> 00:15:57,320 aware of your brand to signing up for a lead magnet, joining a masterclass. 286 00:15:57,810 --> 00:16:00,670 Or workshop and purchasing your offer. 287 00:16:01,000 --> 00:16:03,650 Finally, they purchase again and become a reviewing customer. 288 00:16:04,340 --> 00:16:05,420 Here's a big hint for you. 289 00:16:05,490 --> 00:16:10,540 People who are loyal to their brand include regular buyers of the 290 00:16:10,540 --> 00:16:16,930 following brands, Starbucks, Apple, Lululemon, Pelotons, and Whole Foods. 291 00:16:17,310 --> 00:16:21,190 And when you think about it for a second, what do people who buy one Apple product 292 00:16:21,240 --> 00:16:24,920 eventually do, especially if they buy a laptop, they'll buy an iPad, they'll 293 00:16:24,920 --> 00:16:28,500 buy the iPhone, people from Starbucks, they'll buy all different things. 294 00:16:28,845 --> 00:16:35,005 From Starbucks, I mean, they have these kind of loyal following people. 295 00:16:35,675 --> 00:16:39,435 And if you get, if you, you might want to create a sticky brand so you can 296 00:16:39,435 --> 00:16:42,435 get a loyal following, they will buy anything that you put out in the market. 297 00:16:42,435 --> 00:16:45,215 And I know a lot of companies or business owners who does this. 298 00:16:46,345 --> 00:16:49,415 Okay, Facebook Ads Funnel Phase 1. 299 00:16:49,735 --> 00:16:53,345 The first step in that journey is to write down your business goals and to get 300 00:16:53,345 --> 00:16:55,235 people to know that your brand exists. 301 00:16:55,695 --> 00:16:59,645 This can be achieved by creating all of one of the following, a page likes 302 00:16:59,645 --> 00:17:02,905 campaigns, video views, engagement. 303 00:17:03,255 --> 00:17:05,835 You'll notice that in each of these campaign types. 304

00:17:06,075 --> 00:17:08,715 A very low commitment call to action is required. 305 00:17:09,195 --> 00:17:11,435 So for the page likes, it's just to like the page. 306 00:17:11,755 --> 00:17:13,665 For video views, it's just to view the videos. 307 00:17:14,055 --> 00:17:17,315 Engagement is just to comment and like, engage in the actual posts. 308 00:17:18,795 --> 00:17:19,335 And that's it. 309 00:17:19,365 --> 00:17:20,985 I mean, they can share it as well. 310 00:17:21,005 --> 00:17:22,345 So there's very low commitment. 311 00:17:22,345 --> 00:17:23,675 They don't have to exchange anything with you. 312 00:17:23,675 --> 00:17:25,965 They can like it or just pass it straight in the feed. 313 00:17:26,945 --> 00:17:31,115 You can create ads using single images or videos by adding the images at the 314 00:17:31,115 --> 00:17:35,245 campaign level or using an existing post that's published on your page. 315 00:17:35,770 --> 00:17:39,170 In the no lack in trucks factor phenomenon, potential clients 316 00:17:39,170 --> 00:17:40,350 are getting to know your brand. 317 00:17:40,980 --> 00:17:44,670 With this particular campaign type engagement campaigns are excellent way to 318 00:17:44,670 --> 00:17:51,420 build social proof Phase two phase two now that you they have seen your ad or seen 319 00:17:51,420 --> 00:17:55,790 your brand once or twice It's time to test that brand recall with early generation 320 00:17:55,790 --> 00:18:00,340 activities people are now Required to give you their contact information in 321 00:18:00,340 --> 00:18:04,379 exchange for something valuable This can be achieved with the following kind of 322 00:18:04,380 --> 00:18:08,910 types of campaigns Instant forms where they have to enter, you know, the email 323 00:18:08,910 --> 00:18:12,780 address or whatever it is you want them to enter conversions so the intel going to 324 00:18:13,055 --> 00:18:15,245 Um, Instant Forms is on Facebook itself. 325 00:18:15,565 --> 00:18:19,835 Conversions for, um, leads is just on your own website landing page. 326 00:18:20,365 --> 00:18:21,345 You've got Messenger. 327 00:18:21,385 --> 00:18:23,545 So you're asking people to send a message. 328 00:18:24,655 --> 00:18:27,765 As you can tell, that is a much bigger step compared to liking 329 00:18:27,765 --> 00:18:29,005 a post or anything like that. 330 00:18:29,015 --> 00:18:31,625 Using any of these methods will require you to test your pieces 331 00:18:31,625 --> 00:18:35,085 of content to see which one will give you the qualified leads. 332 00:18:36,020 --> 00:18:40,370 My advice would be to start by using the one that has the lowest path 333 00:18:40,630 --> 00:18:42,650 of resistance or quickest results. 334 00:18:42,680 --> 00:18:45,930 You can start with instant forms to collect email addresses and 335 00:18:45,930 --> 00:18:47,700 then move them to a landing page. 336 00:18:48,960 --> 00:18:54,720 Uh, landing page lead campaign when you find a winning lead market phase three,

337 00:18:55,340 --> 00:19:00,210 not as your potential clients know you like you it's time for them to trust 338 00:19:00,210 --> 00:19:04,440 you which is achieved with sales Here are the campaign types at this level 339 00:19:04,490 --> 00:19:08,430 you have conversions, which means you're sending them directly to sales page from 340 00:19:08,430 --> 00:19:12,365 the facebook ad You've got messenger ads And you've got a booking a call. 341 00:19:12,375 --> 00:19:16,265 So messenger eyes is a you do the add and then you ask people to message you 342 00:19:16,755 --> 00:19:21,985 To get to to buy to place an order and then booking a call means that instead 343 00:19:21,985 --> 00:19:25,685 of actually taking an order you're asking them to Click through and book 344 00:19:25,695 --> 00:19:30,765 some time on your calendar So and have a chat with you as you can imagine. 345 00:19:30,795 --> 00:19:37,430 That's a much higher Like, it takes a lot of more energy, motivation, um, commitment 346 00:19:37,490 --> 00:19:38,880 to make those kind of decisions. 347 00:19:39,460 --> 00:19:42,280 As I said earlier, Facebook has this cool technology available that 348 00:19:42,280 --> 00:19:47,080 knows who the people um, are, who will complete forms, engage with 349 00:19:47,080 --> 00:19:48,650 your content, and make a purchase. 350 00:19:48,660 --> 00:19:51,820 So in other words, the people who do phase one are not the same 351 00:19:51,950 --> 00:19:53,970 people who do phase two are not the same people who do phase three. 352 00:19:54,165 --> 00:19:58,735 Facebook knows, already knows, who the buyers are, who the tire kickers are, 353 00:19:58,935 --> 00:20:02,165 who the people who will actually enter the deals and not buy, who they are. 354 00:20:03,145 --> 00:20:06,825 All you need to do is choose a specific audience with the right 355 00:20:06,825 --> 00:20:08,845 amount of pain that will take action. 356 00:20:09,295 --> 00:20:12,515 A clever trick is to test all the different offers you have available. 357 00:20:13,425 --> 00:20:15,665 Uh, to use a tripwire offer. 358 00:20:15,895 --> 00:20:19,485 You can test three to five different offers to see which one will convert. 359 00:20:19,875 --> 00:20:23,315 When you find the one that makes the most sales, it's time to send 360 00:20:23,315 --> 00:20:26,455 traffic directly to that sales page with this particular offer. 361 00:20:27,005 --> 00:20:31,035 After you have your first 50 results or sales, you can create a lookalike 362 00:20:31,075 --> 00:20:34,915 audience so that Facebook can easily find more buyers based on the 363 00:20:34,915 --> 00:20:36,245 results that you've gotten so far. 364 00:20:36,755 --> 00:20:40,465 Also remember that you can build as many lookalike audiences as you 365 00:20:40,465 --> 00:20:42,905 want by country, by region, by age. 366 00:20:42,960 --> 00:20:44,300 You decide what it is you want. 367 00:20:45,250 --> 00:20:45,620 Okay. 368 00:20:45,640 --> 00:20:46,660 Phase four. 369 00:20:47,130 --> 00:20:50,670 At this point, you have your first 100 buyers and you want 370 00:20:50,670 --> 00:20:52,200 them to buy other offers from you. 371 00:20:52,720 --> 00:20:56,350 You can email them and advise them of your new offers and you can use. 372 00:20:56,785 --> 00:20:59,385 Retargeting ads to get them to buy those offers. 373 00:20:59,855 --> 00:21:03,285 So they might go to the page and they might end up buying, and then you 374 00:21:03,295 --> 00:21:09,025 retarget them all the way across the internet until they actually buy. 375 00:21:10,045 --> 00:21:13,985 This is achieved by creating a custom audience of the previous customers 376 00:21:14,015 --> 00:21:16,425 or people who take a specific action. 377 00:21:16,885 --> 00:21:19,465 When you create a custom audience, you'll see a window that looks like the 378 00:21:19,465 --> 00:21:20,935 one I've included in the show notes. 379 00:21:21,255 --> 00:21:22,595 head over to successunscramble. 380 00:21:22,595 --> 00:21:24,515 com forward slash EP 272. 381 00:21:25,205 --> 00:21:28,255 Then choose a website and you'll see a different window that looks like 382 00:21:28,265 --> 00:21:29,795 one of the one that I have let there. 383 00:21:30,215 --> 00:21:32,805 That's a people who visit a specific page. 384 00:21:33,435 --> 00:21:36,415 Remember that you can create as many custom audiences as you want to get 385 00:21:36,415 --> 00:21:37,925 the best results for your business. 386 00:21:38,325 --> 00:21:40,995 After you've done this successfully, you'll be able to choose. 387 00:21:41,455 --> 00:21:44,085 This as an audience inside of a Facebook ad campaign. 388 00:21:45,585 --> 00:21:50,815 How to get clients with Facebook ads in a sort of smaller nutshell. 389 00:21:51,345 --> 00:21:54,435 Now that you have a better overall understanding of how Facebook ads work 390 00:21:54,445 --> 00:21:58,155 using a phase approach and a funnel approach, let's look at how to bring it 391 00:21:58,185 --> 00:21:59,685 all together in a neat little bundle. 392 00:22:01,895 --> 00:22:03,425 Number one, you create an offer. 393 00:22:03,865 --> 00:22:05,735 Quite a number of people get this piece wrong. 394 00:22:05,745 --> 00:22:07,275 So let me explain what I mean. 395 00:22:07,875 --> 00:22:10,945 If you have a program that teaches people how to become a better person 396 00:22:10,985 --> 00:22:14,435 or better version of themselves through personal development, then alongside that 397 00:22:14,435 --> 00:22:16,115 program, you'll need to create an offer. 398 00:22:16,525 --> 00:22:19,835 The offer is the container or packaging that you'll be using 399 00:22:19,835 --> 00:22:21,415 to sell and deliver your program. 400 00:22:22,015 --> 00:22:25,835 Your offer is the content that goes on the sales page in order to tell 401 00:22:25,835 --> 00:22:27,505 people what your program is about. 402 00:22:27,585 --> 00:22:29,470 The program is It's different from your offer. 403

00:22:29,920 --> 00:22:33,280 An offer is very different from the program and is used, but put a 404 00:22:33,290 --> 00:22:38,940 framework around your program to get a specific result or specific results. 405 00:22:39,420 --> 00:22:44,010 Only after you've spent time creating an offer, you'll have completed it. 406 00:22:44,775 --> 00:22:50,265 There can you create what other smaller items like a lead magnet when you are 407 00:22:50,285 --> 00:22:54,595 super clear on your offer It becomes super easy to create a lead magnet Your 408 00:22:54,595 --> 00:22:58,325 lead magnet should be designed to bring people into your world by solving a small 409 00:22:58,325 --> 00:23:03,115 problem or answering a few questions It can also give them a quick win. 410 00:23:04,555 --> 00:23:07,465 That is lead magnet So you have first you have the offer then you 411 00:23:07,465 --> 00:23:11,115 create a lead magnet and then you have what I like to call remove the 412 00:23:11,115 --> 00:23:13,405 creative burden bundle or offer. 413 00:23:13,975 --> 00:23:17,805 Depending on your type of business, the next level up from a lead magnet could 414 00:23:17,815 --> 00:23:23,265 be a template or planner that's high value at a super low price, like 7. 415 00:23:23,555 --> 00:23:28,535 For example, if you are new to Facebook ads, you'll come to realize that there 416 00:23:28,565 --> 00:23:34,785 are a lot of assets that you need to create like ad copy, images, lead 417 00:23:34,785 --> 00:23:37,595 magnets, videos, all of that fun stuff. 418 00:23:38,105 --> 00:23:43,685 How would you feel if someone else could create an offer, um, that gives you a 419 00:23:43,685 --> 00:23:48,105 shortcut like a template of images or template of lead magnets or template of 420 00:23:48,435 --> 00:23:52,915 ad copy that you can customize so that you don't have to create those from scratch 421 00:23:53,185 --> 00:23:54,845 and they only sell it for seven dollars. 422 00:23:55,025 --> 00:23:56,935 Would you not bite their hand off to get it? 423 00:23:57,635 --> 00:24:01,235 In the same way with your audience, think of how you can remove that creative 424 00:24:01,235 --> 00:24:05,345 burden from your audience by giving them a high value, low cost offer. 425 00:24:05,745 --> 00:24:08,815 This 7 offer can be used as a tripwire. 426 00:24:09,205 --> 00:24:13,775 Then running when running your first set of conversion offers. 427 00:24:14,955 --> 00:24:18,105 Number four, appointment bookings or events, depending 428 00:24:18,105 --> 00:24:19,695 on your type of business. 429 00:24:20,135 --> 00:24:23,465 Once you have the potential client on your list, you can nurture them 430 00:24:23,465 --> 00:24:26,495 with email marketing, then invite them to book an appointment with you. 431 00:24:28,620 --> 00:24:30,459 That's how you get a client from Facebook ads. 432 00:24:30,460 --> 00:24:33,920 The alternative way is to run an event like a challenge, a workshop, a 433 00:24:33,920 --> 00:24:38,570 masterclass, a webinar, and at the end, invite them to work with you as a client. 434 00:24:39,100 --> 00:24:43,580 The secret to getting them on your list or into your community, like a Facebook. 435 00:24:44,580 --> 00:24:45,990 So you've done all of this hard work. 436 00:24:45,990 --> 00:24:49,700 You've, you've, um, done through the four phase funnel. 437 00:24:49,720 --> 00:24:52,450 You've gotten them on your list and then you noted them and asked them. 438 00:24:52,890 --> 00:24:54,830 To raise their hand and say, do you want this? 439 00:24:54,830 --> 00:24:55,400 What do you want? 440 00:24:55,410 --> 00:24:56,520 How can I help you further? 441 00:24:57,470 --> 00:25:00,680 So you're probably wondering at this point that is all I'm going to ask. 442 00:25:00,930 --> 00:25:03,640 What about, how do I know what's a good ad? 443 00:25:04,160 --> 00:25:06,260 So let's look at all about conversion rates. 444 00:25:06,300 --> 00:25:10,405 The one thing that everyone needs to look out for It's a good conversion rate. 445 00:25:10,735 --> 00:25:14,365 If you have all of the elements of your Facebook ad campaign ready to 446 00:25:14,365 --> 00:25:17,985 go, and you're apprehensive like many people, because you are scared 447 00:25:17,985 --> 00:25:22,255 to lose money on ads, here's some advice for, for you on how to tell 448 00:25:22,265 --> 00:25:24,145 if your ads are performing well. 449 00:25:24,660 --> 00:25:31,830 If your cost per lead is between $1 and 50 cents and $2, or even less each, then 450 00:25:31,860 --> 00:25:38,250 check the other statistics like your CPM, your uh CTR, click-through rate, 451 00:25:38,310 --> 00:25:42,750 your CTR click link, click-through rate, and to see how they are performing. 452 00:25:42,870 --> 00:25:43,920 Here's a good rule of thumb. 453 00:25:44,460 --> 00:25:47,550 Your CPN should be $30 or less. 454 00:25:47,700 --> 00:25:50,250 That's cost per thousand $30 or less. 455 00:25:50,600 --> 00:25:53,540 Your CTR all should be 4% or higher. 456 00:25:53,995 --> 00:25:56,955 If not, you need to change the image on the ad. 457 00:25:57,365 --> 00:25:59,245 Your CTR link click through rate. 458 00:25:59,255 --> 00:26:02,925 You'll actually see all of this inside of your Facebook ads dashboard. 459 00:26:03,395 --> 00:26:06,195 Should be your CTR link click through rate should be 1. 460 00:26:06,195 --> 00:26:07,035 5 percent or higher. 461 00:26:07,335 --> 00:26:08,935 If not, change the copy. 462 00:26:09,855 --> 00:26:11,135 If all of these are bad. 463 00:26:11,135 --> 00:26:13,205 So your lead cost per lead is high. 464 00:26:13,205 --> 00:26:14,225 Your CPM is high. 465 00:26:14,630 --> 00:26:19,560 Your CTR all is less than 4 percent and your CTR link click through rate is 1. 466 00:26:19,600 --> 00:26:21,680 5 or less than 1. 467 00:26:21,680 --> 00:26:22,029 5%. 468 00:26:22,110 --> 00:26:26,460 Then the possibility is that your lead magnet is not the correct 469 00:26:26,460 -->

00:26:28,080 one or your audience is off. 470 00:26:28,700 --> 00:26:31,780 This is the reason why people hire people like a Facebook ad manager 471 00:26:31,780 --> 00:26:32,890 to figure this all out for them. 472 00:26:33,290 --> 00:26:35,560 And if it is you need someone like that in your life, I've left a 473 00:26:35,560 --> 00:26:37,440 link in the show notes, you can book sometime in my calendar. 474 00:26:38,100 --> 00:26:42,980 For sales conversion type ads, you'll also need to look at the cost per conversion 475 00:26:43,370 --> 00:26:45,810 and the return on ad spend or ROAS. 476 00:26:46,680 --> 00:26:50,680 There isn't a fixed rule for ad for spend on sales conversion ads, because 477 00:26:50,880 --> 00:26:54,350 it really depends on the lifetime value of your customer or LTV. 478 00:26:54,660 --> 00:26:57,760 I know all of this is probably sounding confusion, confusing, but please head 479 00:26:57,760 --> 00:26:59,370 over to the show and success on scramble. 480 00:26:59,490 --> 00:27:03,460 com forward slash EP 272 to see all of this in your face. 481 00:27:03,470 --> 00:27:05,890 So you can know when you're running your ads, what to look out for. 482 00:27:06,410 --> 00:27:09,630 So if your customer spends 2, 000 and lifetime value. 483 00:27:10,300 --> 00:27:14,320 Um, and stays with you for 12 months in total, then you'll need to 484 00:27:14,320 --> 00:27:18,530 decide on the customer, the course, the customer acquisition course. 485 00:27:19,120 --> 00:27:22,320 Um, so how much you're willing to spend to acquire that customer 486 00:27:22,320 --> 00:27:24,770 who will spend 2, 000 on you and stay with you for 12 months. 487 00:27:25,390 --> 00:27:28,170 Remember to factor in all of the costs, like your lighting, your 488 00:27:28,170 --> 00:27:31,780 heating, your software, your staff, and maybe you decide, okay, I'm 489 00:27:31,780 --> 00:27:34,300 willing to pay up to 300 for one lead. 490 00:27:34,320 --> 00:27:39,660 Um, when it always, when the ads are running and then it's successful, 491 00:27:40,090 --> 00:27:43,890 you're going to spend up to 300 on a lead so you can work on that lead to 492 00:27:43,990 --> 00:27:48,000 bring, uh, and then your conversion rate maybe is 50 percent to bring 493 00:27:48,000 --> 00:27:49,400 that particular lead into a customer. 494 00:27:50,330 --> 00:27:53,100 If you're willing to spend that, then obviously make sure it is, 495 00:27:53,220 --> 00:27:55,250 uh, that's what I'm looking for. 496 00:27:55,520 --> 00:27:58,660 Make sure it is profitable for your, for your business. 497 00:27:59,030 --> 00:27:59,740 Make a budget. 498 00:28:00,050 --> 00:28:00,700 Stick to it. 499 00:28:00,760 --> 00:28:03,960 Don't, don't waver because then you'll find yourself running 500 00:28:03,960 --> 00:28:06,980 into difficulty and then have a bad feelings about Facebook ads. 501 00:28:07,710 --> 00:28:10,700 Okay, so let's look at some frequently asked, asked questions. 502 00:28:11,020 --> 00:28:13,860 Here are some popular questions that you may have when it comes to setting up 503 00:28:13,910 --> 00:28:15,390 and running your Facebook ad campaigns. 504 00:28:15,770 --> 00:28:17,560 What's the best audience for Facebook ads? 505 00:28:17,610 --> 00:28:20,840 There are several ways to figure this out without a lot of work. 506 00:28:20,960 --> 00:28:26,200 If you already have an audience on a blog, social media, Then do some 507 00:28:26,200 --> 00:28:29,790 research on those, on who those people are by looking at the analytics. 508 00:28:30,190 --> 00:28:32,780 You can also go to Facebook Ads Library and see what other 509 00:28:32,780 --> 00:28:34,280 people in your niche are doing. 510 00:28:35,005 --> 00:28:38,735 When you find one that, one ad that resonates with you and matches your 511 00:28:38,745 --> 00:28:42,515 offer, similar to your offer, have a look at who is engaging with the, the 512 00:28:42,535 --> 00:28:44,165 ads by going to these people's profiles. 513 00:28:44,175 --> 00:28:47,575 So you, you see the ad in your feed, you look at, you can do a click and 514 00:28:47,575 --> 00:28:50,185 look and see why am I seeing this ad, you can see there, but you can 515 00:28:50,215 --> 00:28:52,944 also look at the people who are commenting and engaging with the ad. 516 00:28:53,255 --> 00:28:57,065 Go and look at their Facebook profiles and see who they are, what they're living, 517 00:28:57,075 --> 00:29:00,415 you know, what it is they like, look at their last, you might not be able to 518 00:29:00,415 --> 00:29:04,295 see all of this, you can find them, but I doubt, look and see what other groups 519 00:29:04,295 --> 00:29:07,625 they belong to, you know, that kind of a thing and see, you know, what it is 520 00:29:07,625 --> 00:29:09,895 they're talking about, what it is they like, what do they spend time doing. 521 00:29:12,520 --> 00:29:15,000 Next question, do Facebook ads get any better over time? 522 00:29:15,020 --> 00:29:16,380 Yes, they actually do. 523 00:29:16,380 --> 00:29:16,990 Great question. 524 00:29:17,330 --> 00:29:21,930 The first seven days, you allow the algorithm time to understand who your 525 00:29:21,980 --> 00:29:26,500 target audience should be based on the engagement in your, in on your 526 00:29:26,590 --> 00:29:28,030 copy and images and all of that. 527 00:29:28,340 --> 00:29:30,340 And after, after that first seven days, you may need to 528 00:29:30,420 --> 00:29:31,890 tweak the ad copy and images. 529 00:29:32,370 --> 00:29:35,740 It's a good idea to keep updating the images to give Facebook several, several 530 00:29:35,760 --> 00:29:38,910 types of content to keep the ad set fresh. 531 00:29:39,470 --> 00:29:40,230 Um, and then. 532 00:29:40,615 --> 00:29:43,935 Over time, you'll notice then, like, I don't really, I've touched my 533 00:29:43,935 --> 00:29:47,495 ad, yes, over the last few months, et cetera, but I haven't really 534 00:29:47,495 --> 00:29:49,935 done anything with

it because it's performing and I don't want to touch it. 535 00:29:50,315 --> 00:29:52,505 I've raised the ad budget, I've lowered the ad budget and 536 00:29:52,505 --> 00:29:53,565 still performs really well. 537 00:29:53,565 --> 00:29:58,045 Yeah, some days I get one leads, um, some days I get seven leads from, 538 00:29:58,225 --> 00:29:59,545 and I only spend five dollars a day. 539 00:30:00,655 --> 00:30:04,845 And, but all in all, the actual statistics, so the actual numbers. 540 00:30:05,155 --> 00:30:05,665 are the same. 541 00:30:05,665 --> 00:30:06,035 I'm over 1. 542 00:30:06,035 --> 00:30:07,015 5%. 543 00:30:07,045 --> 00:30:11,125 My, um, CTR is over 4%, you know, all of that is in tune. 544 00:30:11,125 --> 00:30:13,225 So some days are poor, some days are excellent. 545 00:30:13,645 --> 00:30:16,985 And then as I look at it maximum over time, it's perfect. 546 00:30:17,555 --> 00:30:19,685 What are the three types of targeting on Facebook? 547 00:30:19,765 --> 00:30:23,530 The three types are, uh, of that main audience, so the one that they're 548 00:30:23,530 --> 00:30:26,620 telling you about with audience binding, the lookalike audience, and then you 549 00:30:26,620 --> 00:30:29,800 have the custom audience, so if you're doing retargeting ads, or if it is you 550 00:30:29,800 --> 00:30:32,540 want to upload an existing customer list, those are the three types. 551 00:30:33,230 --> 00:30:35,340 Which niche is best for Facebook ads? 552 00:30:35,370 --> 00:30:38,730 Any small business owners who are selling their offers online? 553 00:30:39,540 --> 00:30:44,420 Uh, your business will need to have either all of it or a section of it that 554 00:30:44,420 --> 00:30:46,130 can handle the digital side of things. 555 00:30:46,130 --> 00:30:51,970 If you're an old brick and mortar business and you sell, um, chicken cobs and 556 00:30:51,970 --> 00:30:54,950 you have nothing, like you don't even generate leads online, you're probably 557 00:30:54,950 --> 00:30:56,230 not a good, a good fit for thing. 558 00:30:56,230 --> 00:30:57,370 And you only deal with people locally. 559 00:30:57,370 --> 00:31:00,610 Well, not exactly locally, cause you can do local ads as well, but say you 560 00:31:00,610 --> 00:31:04,630 don't touch online, you don't even have a laptop, something like that, 561 00:31:04,630 --> 00:31:08,220 then you're probably not a good fit for Facebook ads, but most businesses are. 562 00:31:09,540 --> 00:31:12,170 Uh, it could be lead generation, it could be processing orders, it could be... 563 00:31:13,140 --> 00:31:16,260 Um, you know, running events, it could be so many different things 564 00:31:16,260 --> 00:31:17,480 you can use Facebook ads for. 565 00:31:18,460 --> 00:31:19,040 Next question. 566 00:31:19,050 --> 00:31:21,060 How much does it cost to run Facebook ads? 567 00:31:21,520 --> 00:31:24,850 So depending on the type of ad that you start, you can start from as low 568 00:31:24,890 --> 00:31:31,100 as 2 a

day for page likes campaign or engagement campaigns, or 5 a day for 569 00:31:31,100 --> 00:31:35,530 lead ad campaigns, or you can go 20 a day for sales conversion campaigns. 570 00:31:36,120 --> 00:31:38,960 Um, 15 a day even for Facebook, for sales conversion companies. 571 00:31:38,960 --> 00:31:43,080 It just depends really, um, for the sales conversion companies, you give Facebook 572 00:31:43,160 --> 00:31:46,670 a lot of, um, money to find the buyers. 573 00:31:47,100 --> 00:31:50,850 So the higher that budget is, 20, 50 a day is the better. 574 00:31:51,325 --> 00:31:56,075 But for lead ads and engagement campaigns and stuff, you can start for 2, 5 a day. 575 00:31:56,095 --> 00:31:56,745 It doesn't really matter. 576 00:31:57,305 --> 00:32:01,365 I have met so many small business owners and entrepreneurs who are terrified 577 00:32:01,365 --> 00:32:02,615 of losing money with Facebook ads. 578 00:32:02,925 --> 00:32:06,125 And I can see why, you know, you want to see an ROI straight away. 579 00:32:06,135 --> 00:32:11,105 But if you use a funnel approach of first making them aware and generating 580 00:32:11,115 --> 00:32:15,325 leads, nurture that audience, and then getting them to buy, then you, the chances 581 00:32:15,325 --> 00:32:20,124 of you losing money, quote unquote, per se, yes, I've spent about 1, 500. 582 00:32:20,235 --> 00:32:24,585 Uh, this year on Facebook ads, but, uh, even though I've spent that amount of 583 00:32:24,585 --> 00:32:28,435 money, I've built a list and I'm making that list now and I'm about to, um, 584 00:32:28,465 --> 00:32:30,465 make an offer for them to buy something. 585 00:32:30,985 --> 00:32:36,125 Um, but it's not a, um, done anything unless you already have social proof 586 00:32:36,125 --> 00:32:40,905 and you already have a, um, existing customers that you can use, uh, inside 587 00:32:40,905 --> 00:32:43,895 of your funnel where you can use them as video testimonials and all of that. 588 00:32:44,125 --> 00:32:48,405 It will, it will be a much quicker process for you, but if you lose 6, 000 589 00:32:48,405 --> 00:32:51,065 on Facebook ads, it means that you're doing it all wrong and you should really 590 00:32:51,065 --> 00:32:56,315 take your time and work, you know, that, that process of that funnel of first, 591 00:32:56,375 --> 00:32:59,525 you know, awareness and getting them interested and building that new like and 592 00:32:59,525 --> 00:33:02,675 first trust factor, et cetera, putting them inside a Facebook group, building 593 00:33:02,675 --> 00:33:04,285 an email list, all of that fun stuff. 594 00:33:05,290 --> 00:33:09,140 I personally was there once upon a time, but instead of living in fear 595 00:33:09,220 --> 00:33:13,610 of something that I could help with my business, I decided to master it instead. 596 00:33:13,610 --> 00:33:19,700 I've Facebook lead ad and then take a bigger step along the way. 597 00:33:19,780 --> 00:33:23,570 Using Facebook ads is a great way to grow your email list when compared to 598 00:33:23,630 --> 00:33:25,240 depending on traffic from a search engine. 599 00:33:25,250 --> 00:33:28,400 I can tell you, it can take you one whole year to grow your 600 00:33:28,400 --> 00:33:30,400 email list to 1000 subscribers. 601 00:33:30,870 --> 00:33:34,240 And to be honest, you need more than 1000, you need about 3000 subscribers. 602 00:33:34,520 --> 00:33:37,030 To, you know, really make a dent in the ocean. 603 00:33:37,730 --> 00:33:42,320 Um, if you use Facebook ads, you can take between one and three months to 604 00:33:42,320 --> 00:33:46,080 build that same list and not spend that much money at the end of the day. 605 00:33:46,080 --> 00:33:49,370 Using Facebook ads is one of the fastest ways to land clients when 606 00:33:49,370 --> 00:33:51,130 you need them, like yesterday.