Transcrição completa de Podcasting for Everyone: Amanda Cupido on Getting Kids (and Adults) to Hit Record

I'm doing well. 00:02:26.639 --> 00:02:29.139 It's a beautiful book to look at. I'm already 00:02:29.139 --> 00:02:31.520 going ahead. Nobody knows. We have these lists 00:02:31.520 --> 00:02:33.860 that we follow when we do these questions. But 00:02:33.860 --> 00:02:37.020 it's a beautiful book. The layout is gorgeous 00:02:37.020 --> 00:02:41.319 and the artwork in it is superb. It's lovely. 00:02:41.500 --> 00:02:44.650 It's really nice. Oh, thanks. That has to go 00:02:44.650 --> 00:02:47.710 all to the illustrator, Ladan Lajevardi. She's 00:02:47.710 --> 00:02:49.789 a dear friend of mine and we've worked together 00:02:49.789 --> 00:02:53.590 on several projects and several books. And so 00:02:53.590 --> 00:02:56.030 it was really great to see her artistic flair 00:02:56.030 --> 00:02:58.909 come to life in this kids project. And so she 00:02:58.909 --> 00:03:01.210 really captured me as a character really well 00:03:01.210 --> 00:03:03.509 and the vision for the book, I think, really 00:03:03.509 --> 00:03:08.129 well too. What's really interesting is that it 00:03:08.129 --> 00:03:10.770 puts... What you did in the original book, the 00:03:10.770 --> 00:03:13.849 original Let's Talk podcasting that is for adults 00:03:13.849 --> 00:03:16.229 mainly, older kids can read it, teenagers and 00:03:16.229 --> 00:03:18.129 whatever, it's good for them as well. Yeah. But 00:03:18.129 --> 00:03:22.229 it takes the necessity, it brings it down to 00:03:22.229 --> 00:03:27.750 a nutshell and simplified to a degree explanation 00:03:27.810 --> 00:03:33.009 for younger kids below, I'd say around the ages 00:03:33.009 --> 00:03:35.289 of five or six, would you say something like 00:03:35.289 --> 00:03:38.449 that? Yeah, we say that the kids book was written 00:03:38.449 --> 00:03:42.550 for ages five to eight. And that's exactly what 00:03:42.550 --> 00:03:45.330 we tried to do, break down the art of podcasting 00:03:45.330 --> 00:03:47.849 in a step by step process. So it is a nonfiction 00:03:47.849 --> 00:03:51.129 book that explains the brief history of podcasting, 00:03:51.150 --> 00:03:53.930 how they can make a podcast themselves, and then 00:03:53.930 --> 00:03:56.389 encouraging them actually with pages in the back 00:03:56.389 --> 00:03:58.969 to fill it out and get started on planning their 00:03:58.969 --> 00:04:00.969 own podcast. So it's really meant to empower 00:04:00.969 --> 00:04:04.389 kids to share their story. We will get to that. 00:04:04.409 --> 00:04:06.689 That's another bit that I love about it is that 00:04:06.689 --> 00:04:09.009 you've got that at the end. So looking at the 00:04:09.009 --> 00:04:12.789 original book for a moment, what I liked about 00:04:12.789 --> 00:04:15.770 that is it's very thorough. It's got everything 00:04:15.770 --> 00:04:18.870 in there. It talks about the history of podcasting 00:04:18.870 --> 00:04:21.389 and looks at all the different elements of it, 00:04:21.550 --> 00:04:25.050 what sort of

genres there are in podcasting, 00:04:25.050 --> 00:04:27.810 how you record a podcast and different ways to 00:04:27.810 --> 00:04:30.329 do it, different platforms that are available 00:04:30.329 --> 00:04:33.829 and the technology. And what we could get in 00:04:33.829 --> 00:04:35.709 the future, that's one that I loved the most, 00:04:35.750 --> 00:04:39.550 was the fact that a lot of books, a bit like 00:04:39.550 --> 00:04:43.529 a book I've got there called Slow AI, I was speaking 00:04:43.529 --> 00:04:46.209 with the author of that in just a normal chat, 00:04:46.250 --> 00:04:48.949 not recorded, and we were saying how technology 00:04:48.949 --> 00:04:53.259 moves along so quickly that by the time he'd 00:04:53.259 --> 00:04:56.610 published that book, things had already changed. 00:04:56.850 --> 00:04:59.149 And what's good about the way that you look at 00:04:59.149 --> 00:05:03.160 this is that when you mention the future, That's 00:05:03.160 --> 00:05:06.420 looking ahead. So it isn't dated in the same 00:05:06.420 --> 00:05:09.500 way that some of the books would be. Sorry to 00:05:09.500 --> 00:05:11.860 Todd Cocker and that sort of, his book is still 00:05:12.019 --> 00:05:16.199 entrenched in then, whereas your book is for 00:05:16.199 --> 00:05:19.519 all times in a way. Thank you. I tried to design 00:05:19.519 --> 00:05:21.500 it that way. So this is Let's Talk Podcasting, 00:05:21.500 --> 00:05:23.920 the essential guide to doing it right. This edition 00:05:23.920 --> 00:05:27.829 came out, the latest edition in 2024. I was mindful 00:05:27.829 --> 00:05:29.850 of this, especially because my first edition 00:05:29.850 --> 00:05:32.610 came out in 2018. And when I read back when I 00:05:32.610 --> 00:05:34.129 was preparing for the second edition, I was like, 00:05:34.209 --> 00:05:36.589 you know what? This held up for a long time, 00:05:36.629 --> 00:05:38.769 but it is time. It only held up for so long, 00:05:38.850 --> 00:05:41.149 especially because I'm calling out certain technology 00:05:41.149 --> 00:05:43.589 and platforms. So when I crafted the second edition, 00:05:43.709 --> 00:05:46.490 I did have in mind that I wanted it to stand 00:05:46.490 --> 00:05:48.750 the test of time. And of course, I still mentioned 00:05:48.750 --> 00:05:50.870 specific technology. But even, for instance, 00:05:50.970 --> 00:05:53.480 in the section where I am talking about AI. I 00:05:53.480 --> 00:05:56.600 very intentionally did not mention any programs 00:05:56.600 --> 00:05:59.399 because I just knew that's going to be changing 00:05:59.399 --> 00:06:04.480 so quickly. And the ethos of what AI is doing 00:06:04.480 --> 00:06:07.620 to podcasting is the thing that I focused on, 00:06:07.720 --> 00:06:10.879 which is not the specific tool, but more so what 00:06:10.879 --> 00:06:15.220 trends are we seeing? And so I tried to future 00:06:15.220 --> 00:06:17.180 -proof it a bit. So I'm glad that you picked 00:06:17.180 --> 00:06:20.430 up on that. So is that something when you were 00:06:20.430 --> 00:06:22.889 looking at it, is that a section that you... 00:06:23.160 --> 00:06:26.860 worked on more because of the fact that you'd 00:06:26.860 --> 00:06:29.279 picked up on this looking through to do the revision 00:06:29.279 --> 00:06:32.850 is it you'd purposely looked at the future to 00:06:32.850 --> 00:06:37.129 add that into the original yeah i took a whole 00:06:37.129 --> 00:06:40.269 overhaul on the book so i did go back page by 00:06:40.269 --> 00:06:43.910 page and update every element of it from the 00:06:43.910 --> 00:06:46.629 stats to even some of the best practices from 00:06:46.629 --> 00:06:48.670 shows. There were certain shows that were still 00:06:48.670 --> 00:06:50.949 on or still relevant, but there were some shows 00:06:50.949 --> 00:06:53.589 that I had referenced that were maybe not running 00:06:53.589 --> 00:06:57.189 anymore. And so I tried to update and add in 00:06:57.189 --> 00:07:00.410 newer shows to some of the examples. So those 00:07:00.410 --> 00:07:02.689 are some of the updates. I also just added 10 00:07:02.689 --> 00:07:05.790 ,000 words. Because I had lived so much more 00:07:05.790 --> 00:07:07.670 in my podcast career and I had so much more to 00:07:07.670 --> 00:07:10.069 share. So there were just like fully new chapters 00:07:10.069 --> 00:07:11.949 and new sections of the book that came into the 00:07:11.949 --> 00:07:13.949 second edition. And then, of course, the addition 00:07:13.949 --> 00:07:16.930 of AI, which just wasn't even mentioned in the 00:07:16.930 --> 00:07:20.910 first one. And also I always had a section that 00:07:20.910 --> 00:07:24.649 was like, here's some podcast organizations to 00:07:24.649 --> 00:07:28.230 keep an eye on. And this was like. people who 00:07:28.230 --> 00:07:30.209 I predicted that would be doing some great things 00:07:30.209 --> 00:07:33.269 in the space and of course that section I overhauled 00:07:33.269 --> 00:07:36.649 as well. Yes, because some things have changed 00:07:36.649 --> 00:07:39.610 that we just couldn't see those changes coming. 00:07:39.910 --> 00:07:44.470 But when you were looking at the future, how 00:07:44.920 --> 00:07:48.060 did you approach what you could see coming in 00:07:48.060 --> 00:07:52.600 the future? What was your thinking behind that 00:07:52.600 --> 00:07:56.759 process? For the section where I was... talking 00:07:56.759 --> 00:08:00.540 about areas like people or podcasts to keep an 00:08:00.540 --> 00:08:03.379 eye on. I was just looking at seeds of things 00:08:03.379 --> 00:08:05.959 that were interesting to me. So for instance, 00:08:06.040 --> 00:08:08.279 my book came out in 2024. So you can imagine 00:08:08.279 --> 00:08:11.519 I was writing it in early 2024 and it came out 00:08:11.519 --> 00:08:16.579 in late 2024. And one person who I flagged as 00:08:16.579 --> 00:08:18.680 someone to look out for as a mover and shaker

00:08:18.680 --> 00:08:22.629 was Amy Poehler. And so. I feel like I was bang 00:08:22.629 --> 00:08:25.649 on with that. She's only increased her presence 00:08:25.649 --> 00:08:28.269 in the podcast space. But at that time, I knew 00:08:28.269 --> 00:08:30.790 that she was investing with her podcast production 00:08:30.790 --> 00:08:33.309 company to starting multiple shows. Good Hang 00:08:33.309 --> 00:08:35.990 was not as popular as it is today at the time 00:08:35.990 --> 00:08:39.070 I was writing, but I could see the seeds of what 00:08:39.070 --> 00:08:41.549 was happening there. And I felt that was a safe 00:08:41.549 --> 00:08:44.230 bet. And I went, this doesn't also seem like 00:08:44.230 --> 00:08:46.009 someone who's going to then just disappear out 00:08:46.009 --> 00:08:48.210 of the podcasting space. Her company is producing 00:08:48.210 --> 00:08:50.850 podcasts. She's producing podcasts. And so I 00:08:50.850 --> 00:08:53.870 felt like that was a safe bet. And even if you 00:08:53.870 --> 00:08:57.190 read this book five or eight years down the line 00:08:57.190 --> 00:08:59.350 and she's not doing podcasts, you can look back 00:08:59.350 --> 00:09:01.769 at this era of what she's done and know that 00:09:01.769 --> 00:09:04.470 she made a real ripple effect in their industry. 00:09:04.649 --> 00:09:08.129 And so I tried to be really mindful with who 00:09:08.129 --> 00:09:12.759 I was placing those bets on. I think Amy Poehler 00:09:12.759 --> 00:09:16.200 is a really good pull for that because I see 00:09:16.200 --> 00:09:20.710 what Amy is doing. It's not the everyday celebrity 00:09:20.710 --> 00:09:25.190 -led podcast that we've got quite a lot of out 00:09:25.190 --> 00:09:29.070 there. It's one where you get the sense from 00:09:29.070 --> 00:09:32.700 listening to her show, she makes me think of 00:09:32.700 --> 00:09:35.799 Michael Rosenbaum with his show, Inside of You, 00:09:36.000 --> 00:09:39.190 where there's a... And you can tell that there's 00:09:39.190 --> 00:09:42.190 a reason why they both almost have to do these 00:09:42.190 --> 00:09:48.429 shows, where they are so involved in... the discussion 00:09:48.429 --> 00:09:52.679 that you can tell that there's a real sort of 00:09:52.679 --> 00:09:56.460 strength or need for them to do it and it allows 00:09:56.460 --> 00:09:59.179 them to do that which i think is really good 00:09:59.179 --> 00:10:03.039 for the what's seen as most podcasts by a lot 00:10:03.039 --> 00:10:06.399 of people from the outside the talk podcast i 00:10:06.399 --> 00:10:08.860 think is what is needed in the talk podcast is 00:10:08.860 --> 00:10:12.679 that you need these people who have that strength 00:10:12.679 --> 00:10:18.139 and need to do it rather than it be Just generic. 00:10:19.019 --> 00:10:22.159 I agree. And I think what I also appreciate about 00:10:22.159 --> 00:10:24.059 what she's doing is that it's highly strategic 00:10:24.059 --> 00:10:27.059 and there's a lot of

production and pre -production 00:10:27.059 --> 00:10:28.840 and post -production that goes into that show. 00:10:28.960 --> 00:10:31.000 And you mentioned her not sounding like a lot 00:10:31.000 --> 00:10:32.659 of the other celebrity shows. I think a lot of 00:10:32.659 --> 00:10:34.700 times those are pretty much live to date and 00:10:34.700 --> 00:10:37.700 they just go out. But there is heavy production 00:10:37.700 --> 00:10:40.559 work that goes into that. I'm happy to have spoken 00:10:40.559 --> 00:10:42.059 to some of the producers on that team. And I 00:10:42.059 --> 00:10:45.179 know for a fact that there's a lot of TLC that 00:10:45.179 --> 00:10:50.220 goes into that show. Absolutely. So you've, I 00:10:50.220 --> 00:10:52.559 will ask this, even though I know the answer 00:10:52.559 --> 00:10:56.019 to this because research. So apparently while 00:10:56.019 --> 00:10:58.500 you were doing this, it gave you the inspiration 00:10:58.500 --> 00:11:03.080 to write. Is it an offshoot or is it just a book 00:11:03.080 --> 00:11:07.039 that's based on the original book? Yeah. So when 00:11:07.039 --> 00:11:09.899 I was writing the second edition of Let's Talk 00:11:09.899 --> 00:11:11.820 Podcasting, The Essential Guide to Doing It, 00:11:11.879 --> 00:11:14.179 that is when I was updating all of the stats 00:11:14.179 --> 00:11:18.990 in the book. Part of those stat updates was looking 00:11:18.990 --> 00:11:22.909 at listenership for children. And there was a 00:11:22.909 --> 00:11:25.230 study that came out that was done by Edison Research 00:11:25.230 --> 00:11:29.269 and funded by Disney that took a deep dive into 00:11:29.269 --> 00:11:32.070 kids listening. And I found it fascinating how 00:11:32.070 --> 00:11:34.690 many kids under the age of 12 were listening 00:11:34.690 --> 00:11:38.490 to podcasts. And I started looking up resources 00:11:38.490 --> 00:11:43.049 for what was available for them. And bubkis, 00:11:43.169 --> 00:11:46.240 it's nothing. So I went, you know what? I guess 00:11:46.240 --> 00:11:48.240 I'm writing a kid's book too. So I guess you 00:11:48.240 --> 00:11:51.200 could call it a sister book or a complimentary 00:11:51.200 --> 00:11:55.200 book. You'll see it feels like it matches visually. 00:11:55.340 --> 00:11:58.039 It's the same yellow. My author name has been 00:11:58.039 --> 00:12:01.039 the same sort of placing. So it's great because 00:12:01.039 --> 00:12:04.059 if a adult has a little one in their life and 00:12:04.059 --> 00:12:05.779 they both pick up a copy of the book, they could 00:12:05.779 --> 00:12:07.639 feel like they're in something together, learning 00:12:07.639 --> 00:12:09.720 about a medium and maybe wanting to write the 00:12:09.720 --> 00:12:12.120 show together, make a show together. But no matter 00:12:12.120 --> 00:12:14.240 what, it can also definitely be a standalone 00:12:14.240 --> 00:12:15.980 book. And I've had adults be like, I learned 00:12:15.980 --> 00:12:17.639

things from the kids book. That's maybe good. 00:12:17.720 --> 00:12:20.120 That's good for me, too. It's nice. I pull in 00:12:20.120 --> 00:12:22.500 a bit of the history. I do take it through the 00:12:22.500 --> 00:12:25.259 same sort of format, which is the introduction 00:12:25.259 --> 00:12:27.899 of who am I? And I'm in my own book very much 00:12:27.899 --> 00:12:30.460 as a first person voice in the adult version 00:12:30.460 --> 00:12:33.379 and in the kids version. So I definitely intentionally 00:12:33.379 --> 00:12:36.080 have that through line. I start with the history 00:12:36.080 --> 00:12:38.840 of the medium. which again, an intentional through 00:12:38.840 --> 00:12:41.360 line and then move into how you could do it yourself. 00:12:41.559 --> 00:12:43.659 Of course, the kid version doesn't have any stats 00:12:43.659 --> 00:12:46.960 and nearly as much detail, but it's trying to 00:12:46.960 --> 00:12:49.799 make podcasting accessible and breaking it down 00:12:49.799 --> 00:12:52.379 step by step, which is what I do in the adult 00:12:52.379 --> 00:12:54.759 version and what I do in the kids version. And 00:12:54.759 --> 00:12:57.080 then really leaving people with an empowering 00:12:57.080 --> 00:12:59.100 note to encourage them to make their own show 00:12:59.100 --> 00:13:02.360 because I've spent an entire career making podcasts 00:13:02.360 --> 00:13:05.240 for other people. I love producing shows. I've 00:13:05.240 --> 00:13:08.210 made some for myself. But I get great joy in 00:13:08.210 --> 00:13:10.970 seeing people have their creative vision come 00:13:10.970 --> 00:13:13.049 to life, seeing people come to really love their 00:13:13.049 --> 00:13:16.590 voice. And I hope that my books inspire that 00:13:16.590 --> 00:13:18.429 the same way I personally do when I'm running 00:13:18.429 --> 00:13:21.970 workshops or working with clients. Well, I'm 00:13:21.970 --> 00:13:24.789 very happy about this because I've already had 00:13:24.789 --> 00:13:27.809 on my show. I'm going to feel really bad. I should 00:13:27.809 --> 00:13:29.909 have actually saying I'm good at research. I 00:13:29.909 --> 00:13:31.970 should have written these show titles down because 00:13:31.970 --> 00:13:34.789 now I'm going to look really bad. I've had, I 00:13:34.789 --> 00:13:38.519 think, three. different podcasts relating to 00:13:38.519 --> 00:13:42.500 that are hosted by kids including one that jumps 00:13:42.500 --> 00:13:46.539 to mind is Lidia's Booktastic podcast where she's 00:13:46.539 --> 00:13:50.710 joined by her father and they both talk about 00:13:50.710 --> 00:13:55.009 kids books and they speak to authors of children's 00:13:55.009 --> 00:13:57.549 books as well and do interviews with them that 00:13:57.549 --> 00:14:00.429 Lidia herself does that does the interview and 00:14:00.429 --> 00:14:03.220 sometimes her younger sister joins in And it's 00:14:03.220 --> 00:14:05.220 amazing to see that. There's another show about

00:14:05.220 --> 00:14:08.000 theatre, Skipping Through Theatre. That's two 00:14:08.000 --> 00:14:12.120 kids who are child actors talking to other people 00:14:12.120 --> 00:14:15.080 in the theatre industry. And then there's another 00:14:15.080 --> 00:14:17.799 one who talks about, tries to interview people 00:14:17.799 --> 00:14:22.909 about different jobs and strange jobs. So they'll 00:14:22.909 --> 00:14:26.210 talk to a stunt person who's been on it. They've 00:14:26.210 --> 00:14:29.649 spoken to a professional ice skater and all sorts 00:14:29.649 --> 00:14:35.600 of people. I love the way that they approach 00:14:35.600 --> 00:14:40.559 podcasting and talking to people because there's 00:14:40.879 --> 00:14:44.360 a certain different way that they look at things 00:14:44.360 --> 00:14:46.519 and they ask questions and what they're interested 00:14:46.519 --> 00:14:52.289 in that I think we as adults could learn a lot 00:14:52.289 --> 00:14:55.730 from in a way just the way that they approach 00:14:55.730 --> 00:14:59.970 things is interesting. Yeah, for sure. And I 00:14:59.970 --> 00:15:03.210 think... A lot of times kids' voices are underrepresented 00:15:03.210 --> 00:15:07.370 in the mainstream media, like the main news that 00:15:07.370 --> 00:15:10.450 we would watch and on the radio. And so podcasting 00:15:10.450 --> 00:15:14.690 is allowing for a platform for these diversified 00:15:14.690 --> 00:15:17.830 voices in many ways, but including in age, both 00:15:17.830 --> 00:15:20.870 ends of the spectrum. It's really nice to see 00:15:20.870 --> 00:15:23.889 so many kids on podcasts and also so many older 00:15:23.889 --> 00:15:27.440 folks making podcasts. It's great. I'll just 00:15:27.440 --> 00:15:30.500 also quickly say that It's something that I know 00:15:30.500 --> 00:15:33.340 not just myself, but I'm going to do some name 00:15:33.340 --> 00:15:35.759 checking now, no calling out names. I've spoken 00:15:35.759 --> 00:15:39.059 with Arielle Nissenblatt, James Cridland, Tony 00:15:39.059 --> 00:15:43.259 Doe of Into the Podverse, Neil Veglio, Norma Jean 00:15:43.259 --> 00:15:47.019 Belenky, and other people. Frank Racciopi from 00:15:47.019 --> 00:15:49.399 Forbes magazine. We've all discussed this, and 00:15:49.399 --> 00:15:53.539 we are all very much fans of this book. I'll 00:15:53.539 --> 00:15:56.610 just say that. That's all of us. And they all 00:15:56.610 --> 00:15:58.950 wanted to send the best wishes to you. And thank 00:15:58.950 --> 00:16:01.690 you for this, by the way. It's so sweet. Thanks. 00:16:01.750 --> 00:16:04.029 And a lot of these are my good friends who I 00:16:04.029 --> 00:16:07.230 know the podcast world, although global, it is 00:16:07.230 --> 00:16:09.509 also such a small world. I feel like we all cross 00:16:09.509 --> 00:16:11.909 paths at one point or another. So nice to hear 00:16:11.909 --> 00:16:14.889 some of those familiar names. And I'm so glad 00:16:14.889 --> 00:16:18.330 that they send well wishes. Yes, absolutely. 00:16:18.549 --> 00:16:21.929 I think also a positive to podcasting for children 00:16:21.929 --> 00:16:27.860 is that. It allows them social interaction, learning 00:16:27.860 --> 00:16:30.580 technology, which I think is valuable to them 00:16:30.580 --> 00:16:34.120 for the future, and basic interactivity with 00:16:34.120 --> 00:16:36.980 people. And the reason why I mention that is 00:16:36.980 --> 00:16:39.840 because some of the people, when I've discussed 00:16:39.840 --> 00:16:43.139 child kids podcasting to them, some friends of 00:16:43.139 --> 00:16:45.399 mine or whatever, they will say, yeah, but we're 00:16:45.399 --> 00:16:49.000 trying to keep them away from devices and keep 00:16:49.000 --> 00:16:52.000 them so that they can interact with people. I 00:16:52.000 --> 00:16:54.379 try to point out to them that's not really what 00:16:54.379 --> 00:16:58.039 podcasting is. It's allowing them the means to 00:16:58.039 --> 00:17:01.120 be able to do that interactivity that they want. 00:17:02.330 --> 00:17:08.089 And I think that's important. Yeah. And I very 00:17:08.089 --> 00:17:10.690 intentionally designed the book and the prompts 00:17:10.690 --> 00:17:13.990 to offer different pathways for how you could 00:17:13.990 --> 00:17:16.769 make a podcast. So, and also we know in this 00:17:16.769 --> 00:17:19.130 industry that it's hard to define podcasts anyway 00:17:19.130 --> 00:17:21.230 these days. Is it a video? Is it just audio? 00:17:21.769 --> 00:17:24.230 So I acknowledge that in the book. And I know 00:17:24.230 --> 00:17:25.930 that there's a big concern with screen time for 00:17:25.930 --> 00:17:30.349 kids. And so I really nudge them down. I offer 00:17:30.349 --> 00:17:32.529 up audio only as an option, right? And saying 00:17:32.529 --> 00:17:35.589 that's how podcasts started. So already it takes 00:17:35.589 --> 00:17:37.990 away that video as the forefront, which is what 00:17:37.990 --> 00:17:40.869 a lot of parents are trying to avoid and truly 00:17:40.869 --> 00:17:45.390 honors the original way of the medium. So I write 00:17:45.390 --> 00:17:48.349 it that way. But then I also know that the uploading 00:17:48.349 --> 00:17:51.369 part, it can be worrisome barbarance. And of 00:17:51.369 --> 00:17:53.069 course, putting their children's voice out there 00:17:53.069 --> 00:17:56.390 can be a concern. Totally fair. And so that's 00:17:56.390 --> 00:17:58.650 why I also put this other pathway in the book, 00:17:58.690 --> 00:18:01.289 mentioning that podcasts can be live and done 00:18:01.289 --> 00:18:05.390 on a stage. And so what I tried to do is really 00:18:05.390 --> 00:18:07.910 honor how many different permutations you'll 00:18:07.910 --> 00:18:11.049 see a podcast truly in the industry. And then 00:18:11.049 --> 00:18:13.650 give parents a way to help guide their child 00:18:13.650 --> 00:18:15.690 down the path that they feel most comfortable. 00:18:15.890

--> 00:18:17.910 Do they want their child doing a video podcast? 00:18:18.009 --> 00:18:20.289 Do they want them using audio? Or do they want 00:18:20.289 --> 00:18:22.509 them using no technology and just performing 00:18:22.509 --> 00:18:27.190 it live from a stage? And allowing that to just 00:18:27.190 --> 00:18:32.000 help create very different deliverables and creative 00:18:32.000 --> 00:18:34.539 permutations of what they want to make. And so 00:18:34.539 --> 00:18:40.740 I also say that the... The main core of podcasting, 00:18:40.740 --> 00:18:43.019 yes, there's tech involved, but it's a hybrid, 00:18:43.240 --> 00:18:45.720 right? It's people skills that leverages tech 00:18:45.720 --> 00:18:48.680 tools in order to make it happen. But the people 00:18:48.680 --> 00:18:50.900 skills are the core of it. That's the core of 00:18:50.900 --> 00:18:53.539 the book and what the prompts are. So I'm not 00:18:53.539 --> 00:18:56.319 saying first you hit record, then you edit your 00:18:56.319 --> 00:18:58.400 audio. That's not the step by step that I'm providing. 00:18:58.880 --> 00:19:01.519 The step by step I'm providing is think about 00:19:01.519 --> 00:19:03.500 the idea of what your show wants. You want your 00:19:03.500 --> 00:19:05.269 show to be about. Think about who's going to 00:19:05.269 --> 00:19:07.009 host it with you. Or is it just you? Think about 00:19:07.009 --> 00:19:09.069 who your guests will be. Think about what questions 00:19:09.069 --> 00:19:11.369 you'll ask, right? So it's all of those communication 00:19:11.369 --> 00:19:14.569 skills that are getting the step -by -step process 00:19:14.569 --> 00:19:19.170 outlined. And the other thing too is the oral 00:19:19.170 --> 00:19:22.009 history component. So the book shares an example 00:19:22.009 --> 00:19:25.930 of a kid interviewing a grandparent. And so... 00:19:26.430 --> 00:19:28.490 I love the idea of capturing oral histories, 00:19:28.589 --> 00:19:31.910 cross -generational learning, sharing of wisdom. 00:19:31.970 --> 00:19:34.470 And I very intentionally designed the examples 00:19:34.470 --> 00:19:37.230 that the book was giving to be in that vein. 00:19:38.160 --> 00:19:40.519 That's great. That's really good. The one that 00:19:40.519 --> 00:19:42.299 you gave there to grandparents, this isn't a 00:19:42.299 --> 00:19:46.660 kid's podcast, but my friend Joe, who also does 00:19:46.660 --> 00:19:49.259 a Star Trek podcast, Keeping Up With The Kardashians, 00:19:49.420 --> 00:19:53.950 one of his other shows, he's actually interviewing 00:19:53.950 --> 00:19:58.059 his own father. to get stories from the past, 00:19:58.200 --> 00:20:01.200 because the idea there is that he's using it 00:20:01.200 --> 00:20:07.579 almost as a way to get the past out there or 00:20:07.579 --> 00:20:09.859 recorded so that there's a log there, there's 00:20:09.859 --> 00:20:12.700 a record of these things that have happened in 00:20:12.700 --> 00:20:16.119 somebody's life. And I think that's another important 00:20:16.119 --> 00:20:18.180 thing. It's one of those things that I think 00:20:18.180 --> 00:20:22.799 makes podcasting what it is. It's that sort of 00:20:22.799 --> 00:20:26.089 niche. that you will not get in any other form 00:20:26.089 --> 00:20:29.559 of media to such a degree. And I think that's 00:20:29.559 --> 00:20:32.880 the best thing about podcasting to me is the 00:20:32.880 --> 00:20:36.670 different things that you can do. Yeah, exactly. 00:20:37.049 --> 00:20:40.849 And conversations that are so meaningful and 00:20:40.849 --> 00:20:43.390 special that you can capture and then have live 00:20:43.390 --> 00:20:45.529 on as part of your legacy. I think that's the 00:20:45.529 --> 00:20:48.789 beauty of recording. Yeah. Yeah. And then you 00:20:48.789 --> 00:20:51.809 find things out through these discussions that 00:20:51.809 --> 00:20:56.769 people have. you didn't know these things beforehand 00:20:56.769 --> 00:20:59.170 and those are the great things that you come 00:20:59.170 --> 00:21:01.789 out of a podcast with is when you come out of 00:21:01.789 --> 00:21:04.950 it with something at the end of it that you didn't 00:21:04.950 --> 00:21:10.279 know before you went into it I think the natural 00:21:10.279 --> 00:21:13.019 human curiosity is what I talk about a lot as 00:21:13.019 --> 00:21:15.180 tips for people who are wanting to make podcasts 00:21:15.180 --> 00:21:18.380 like tapping into those questions that you would 00:21:18.380 --> 00:21:21.339 have naturally asked and Seeing what emerges. 00:21:21.400 --> 00:21:23.799 Also, one interview tactic that I talk about 00:21:23.799 --> 00:21:27.380 in the adult book, Let's Talk Podcasting and 00:21:27.380 --> 00:21:29.640 the Essential Guide to Doing It, is considering 00:21:29.640 --> 00:21:31.920 ending interviews with, is there anything else 00:21:31.920 --> 00:21:34.220 you want to say? Just a completely open -ended 00:21:34.220 --> 00:21:36.000 question. You can always chop that out after 00:21:36.000 --> 00:21:38.579 in the edit if there's nothing. But sometimes 00:21:38.579 --> 00:21:40.460 when you just give people the floor, you get 00:21:40.460 --> 00:21:41.980 something really special that you could have 00:21:41.980 --> 00:21:46.259 never imagined. Yes. My friend, DJ Scoob, who 00:21:46.259 --> 00:21:49.920 does Undiscovered Entrepreneur. Every time he 00:21:49.920 --> 00:21:52.140 does a show, he will come towards the end and 00:21:52.140 --> 00:21:55.799 he will say, is there a question that you think 00:21:55.799 --> 00:21:59.529 I should have asked you? And then that allows 00:21:59.529 --> 00:22:05.589 the actual interviewee to put out there something 00:22:05.589 --> 00:22:11.529 that you didn't expect. I love that. Yeah. That's 00:22:11.529 --> 00:22:15.470 great. I think another thing is to come from 00:22:15.470 --> 00:22:19.759 all this is the importance. of podcasting in 00:22:19.759 --> 00:22:24.690 the world of

media and i think there's a place 00:22:24.690 --> 00:22:28.730 there where you involve the parents and the teachers 00:22:28.730 --> 00:22:31.630 with these things so that they introduce it to 00:22:31.630 --> 00:22:34.589 them and if they want it to be a safe space for 00:22:34.589 --> 00:22:37.529 kids then that's how they get involved is to 00:22:37.529 --> 00:22:40.910 make sure that is a safe space for them in this 00:22:40.910 --> 00:22:44.549 world that we live in now and to also offer advice 00:22:44.549 --> 00:22:48.450 to them help them to create it And if they need 00:22:48.450 --> 00:22:50.950 subjects or any arrangement and they can't do 00:22:50.950 --> 00:22:53.609 it themselves to do this. And I think that creates 00:22:53.609 --> 00:22:58.069 a nice interactivity and social bond there between 00:22:58.069 --> 00:23:02.150 the kids and the adults that I think is healthy. 00:23:03.680 --> 00:23:06.299 Yeah, this kid looking a lot like it can take 00:23:06.299 --> 00:23:08.640 shape in a lot of different ways. I've brought 00:23:08.640 --> 00:23:11.400 this kid's book into libraries, into schools, 00:23:11.539 --> 00:23:15.400 into girl guides rooms. And so there's been a 00:23:15.400 --> 00:23:18.549 lot of groups of kids that have. use this book 00:23:18.549 --> 00:23:21.109 as a jumping off point for creating a podcast. 00:23:21.410 --> 00:23:25.430 And what we see is that we'll have kids also 00:23:25.430 --> 00:23:27.890 talking with each other. So that peer -to -peer 00:23:27.890 --> 00:23:30.450 learning and celebration of each other's voice. 00:23:30.509 --> 00:23:32.970 Also that too, so many folks are self -conscious 00:23:32.970 --> 00:23:35.309 about listening to their voice back. And it's 00:23:35.309 --> 00:23:38.329 sad to see kids go, I don't like my voice. They're 00:23:38.329 --> 00:23:40.609 like five years old, six years old, already saying 00:23:40.609 --> 00:23:43.519 that about themselves. that's just gonna get 00:23:43.519 --> 00:23:46.160 worse over time and take a toll on their self 00:23:46.160 --> 00:23:47.940 -confidence and being able to speak up maybe 00:23:47.940 --> 00:23:50.500 even just in a corporate meeting in their career 00:23:50.500 --> 00:23:53.259 later down the road right so it's like how can 00:23:53.259 --> 00:23:55.779 we nip that in the bud and podcasting also just 00:23:55.779 --> 00:23:59.500 like really helps with that so what we do is 00:23:59.500 --> 00:24:02.380 when we're recording a podcast we'll do one with 00:24:02.380 --> 00:24:05.200 the class together we'll do a joint podcast where 00:24:05.200 --> 00:24:07.299 everybody cheers for everybody and then we listen 00:24:07.299 --> 00:24:10.769 back to the whole podcast together and It's been 00:24:10.769 --> 00:24:13.670 really nice to see these joint productions come 00:24:13.670 --> 00:24:16.730 to life where, yes, the teacher or parents are 00:24:16.730 --> 00:24:19.750 involved in either with their kid or helping 00:24:19.750 --> 00:24:22.089 them plan their answer. But then the kid is the 00:24:22.089 --> 00:24:25.230 one who goes on the record and speaks. And it's 00:24:25.230 --> 00:24:28.589 so really lovely to see how those have come together 00:24:28.589 --> 00:24:30.730 and how people's faces light up when they hear 00:24:30.730 --> 00:24:33.970 the thing being played back and able to celebrate 00:24:33.970 --> 00:24:36.230 it with the group. Because podcasting can also 00:24:36.230 --> 00:24:39.609 be a very lonely industry and medium. It's nice 00:24:39.609 --> 00:24:42.369 to have that human connection front and center 00:24:42.369 --> 00:24:46.829 as well. Yeah, I love that so much. It makes 00:24:46.829 --> 00:24:48.829 me think about something that I would like to 00:24:48.829 --> 00:24:51.130 see, which is what you were saying there with 00:24:51.130 --> 00:24:53.250 going into schools and recording with kids at 00:24:53.250 --> 00:24:55.990 schools. I think that it ought to be a major 00:24:55.990 --> 00:25:00.990 part of the curriculum for media studies in schools, 00:25:01.170 --> 00:25:02.950 where at the moment you've got television, you've 00:25:02.950 --> 00:25:06.450 got film, you've got radio. And I think podcasting 00:25:06.450 --> 00:25:09.829 needs to be added in there as well. as a necessity 00:25:09.829 --> 00:25:13.089 part of the curriculum, because then you could 00:25:13.089 --> 00:25:16.529 look at things and break it down, the elements 00:25:16.529 --> 00:25:19.289 of podcasting and look at the social issues, 00:25:19.410 --> 00:25:22.450 get them talking, then that makes them communicative. 00:25:22.950 --> 00:25:25.890 And then they get more self -confidence as well 00:25:25.890 --> 00:25:29.069 through the podcasting, which I think will be 00:25:29.069 --> 00:25:32.960 useful to them as they get older, having that 00:25:32.960 --> 00:25:35.819 self -confidence there that this gives. And there's 00:25:35.819 --> 00:25:38.869 just so much positivity. and things that they 00:25:38.869 --> 00:25:42.130 can learn through the subject of podcasting in 00:25:42.130 --> 00:25:45.869 a school environment. Yeah, for sure. And there's 00:25:45.869 --> 00:25:48.549 already a lot of curriculum connections with 00:25:48.549 --> 00:25:50.710 the broader themes. And I know there are a lot 00:25:50.710 --> 00:25:53.809 of schools that are trying to meaningfully embed 00:25:53.809 --> 00:25:57.950 podcasting into their lessons. And I think sometimes 00:25:57.950 --> 00:26:01.190 there's just a little bit of either a gap of 00:26:01.190 --> 00:26:03.509 knowledge and what's possible with podcasting 00:26:03.509 --> 00:26:06.799 in the classroom. Or there's some hesitation 00:26:06.799 --> 00:26:10.839 just because of a lack of the knowns. So what 00:26:10.839 --> 00:26:15.240 I try to do is really offer easy ways to incorporate 00:26:15.240 --> 00:26:21.660 podcasting into lesson plans and into the classrooms. 00:26:21.819 -->

00:26:25.319 And so one way that I've done this, and it's 00:26:25.319 --> 00:26:28.579 a complimentary free tool that goes hand in hand 00:26:28.579 --> 00:26:33.779 with the book, is with the app Let's Talk Podcasting. 00:26:34.380 --> 00:26:37.079 Or sorry, if you go to the website, letstalkpodcastingforkids 00:26:37.079 --> 00:26:39.039 .com, it'll direct you there. Or you could go 00:26:39.039 --> 00:26:43.799 directly to podcastingforkids .org. If you go 00:26:43.799 --> 00:26:47.160 there, it is an app that asks kids questions 00:26:47.160 --> 00:26:50.759 about their life and it records. You click a 00:26:50.759 --> 00:26:53.259 button and then at the end, you click it again 00:26:53.259 --> 00:26:55.440 and it makes a podcast episode for you automatically. 00:26:55.680 --> 00:26:59.359 No editing. So it's really easy to use. We've 00:26:59.359 --> 00:27:01.940 created this as a community give back completely 00:27:01.940 --> 00:27:06.750 free. And students, teachers and any sort of 00:27:06.750 --> 00:27:09.829 education group can leverage this in order to 00:27:09.829 --> 00:27:13.309 bring podcasting into their lessons. Wow, that's 00:27:13.309 --> 00:27:15.970 brilliant. But at the same time, the kids in 00:27:15.970 --> 00:27:18.829 the curriculum, it would be nice to have them 00:27:18.829 --> 00:27:22.089 record their own podcast based on what they learned 00:27:22.089 --> 00:27:25.829 through the teaching of this. and show them the 00:27:25.829 --> 00:27:27.609 different genres that they do. You could have 00:27:27.609 --> 00:27:29.549 a school -based podcast. They could have almost 00:27:29.549 --> 00:27:32.490 a school network of podcasts that are just for 00:27:32.490 --> 00:27:35.529 the kids in the school. And I just think there's 00:27:35.529 --> 00:27:39.029 a wealth of possibility there for those sorts 00:27:39.029 --> 00:27:43.920 of things. Yeah, I agree. So what do you think 00:27:43.920 --> 00:27:49.130 appeals to younger listeners of podcasts? We 00:27:49.130 --> 00:27:51.650 know that there's a lot of kids shows that perform 00:27:51.650 --> 00:27:56.109 very well. The Cat in the Hat cast, the Dr. Seuss 00:27:56.109 --> 00:27:59.230 podcast is one that I leveraged quite often when 00:27:59.230 --> 00:28:02.750 I'm doing workshops and was awarded the best 00:28:02.750 --> 00:28:04.990 kids podcast by the Ambies a couple of years 00:28:04.990 --> 00:28:08.809 back. And so it's beautifully sound design. So 00:28:08.809 --> 00:28:11.650 we know that like creating a picture, this is 00:28:11.650 --> 00:28:13.730 audio only, but it's really allowing kids to 00:28:13.730 --> 00:28:15.650 use their imagination and paint a picture in 00:28:15.650 --> 00:28:17.759 their head. Of what does this look like? But 00:28:17.759 --> 00:28:19.519 they also have a reference point if they've read 00:28:19.519 --> 00:28:22.440 the kid's book, The Cat in the Hat. And so it's 00:28:22.440 --> 00:28:25.019 nice to have that as a complimentary piece of 00:28:25.019 --> 00:28:28.980 medium to go with the story. In addition, I love 00:28:28.980 --> 00:28:32.079 to play sleep podcasts as an example for kids 00:28:32.079 --> 00:28:34.339 because it doesn't matter what your age. I think 00:28:34.339 --> 00:28:36.640 we all could appreciate some dreamy music to 00:28:36.640 --> 00:28:39.619 help us fall asleep. And so one of the podcasts 00:28:39.619 --> 00:28:42.440 that I make alongside my husband, Boris Kurtzman, 00:28:42.460 --> 00:28:45.809 is How to Fall Asleep Fast. It is a sleep podcast. 00:28:46.069 --> 00:28:48.190 Just recently won a gold at the Signal Awards. 00:28:48.369 --> 00:28:50.890 So we're really happy for innovative audio. And 00:28:50.890 --> 00:28:53.890 thank you. Yeah, it incorporates binaural beats. 00:28:54.410 --> 00:28:58.089 So that's just proven to help people fall asleep, 00:28:58.250 --> 00:29:01.970 tapping into brain frequencies. So that's an 00:29:01.970 --> 00:29:03.829 example of a podcast that could be for all ages. 00:29:03.869 --> 00:29:05.549 And so we've put that out there and we get a 00:29:05.549 --> 00:29:07.869 lot of feedback saying, oh, I play this for my 00:29:07.869 --> 00:29:10.650 kids every night. They have their favorite episodes 00:29:10.650 --> 00:29:13.450 and it has a one minute meditation for me. So 00:29:13.450 --> 00:29:17.130 very brief, but mostly it is a one hour uninterrupted 00:29:17.130 --> 00:29:20.109 music track that you can access on whatever podcast 00:29:20.109 --> 00:29:22.589 player. And we see from the back end, most people 00:29:22.589 --> 00:29:24.970 access it from their smart speaker. So that's 00:29:24.970 --> 00:29:26.450 how you really know they're falling asleep to 00:29:26.450 --> 00:29:27.970 it. They're just playing it in the room, which 00:29:27.970 --> 00:29:30.670 is really neat. So I love how that can be used 00:29:30.670 --> 00:29:33.130 even just to change the energy in a classroom 00:29:33.130 --> 00:29:35.049 with kids. So when I'm doing my presentation. 00:29:35.660 --> 00:29:37.839 At one point, I'll always play a little clip 00:29:37.839 --> 00:29:40.779 of it and the whole energy just kind of resets. 00:29:40.779 --> 00:29:43.519 Everybody gets grounded with this dreamy music. 00:29:43.599 --> 00:29:46.759 So that's really powerful. And another example 00:29:46.759 --> 00:29:49.359 that I play in classrooms when I'm doing my workshops 00:29:49.359 --> 00:29:52.740 is some fiction podcasts because I find that's 00:29:52.740 --> 00:29:56.220 really fun to listen with kids and see how they 00:29:56.220 --> 00:29:59.079 liked that story. It's really a play off the 00:29:59.079 --> 00:30:01.769 radio dramas. which some of them have never really 00:30:01.769 --> 00:30:04.609 engaged with before. So we play some fiction 00:30:04.609 --> 00:30:07.309 podcasts and then we talk about how did you imagine 00:30:07.309 --> 00:30:09.549 the characters and knowing that there's no right

00:30:09.549 --> 00:30:12.029 or wrong, but their own imagination is infused 00:30:12.029 --> 00:30:14.250 into the story, which makes it a really personal 00:30:14.250 --> 00:30:20.130 experience. Wow. Wow. Now, now then, so what 00:30:20.130 --> 00:30:24.410 advice would you give to kids? It's in the book. 00:30:24.529 --> 00:30:27.569 What advice would you give to kids going into 00:30:27.569 --> 00:30:30.759 podcasting or thinking about it? And is there 00:30:30.759 --> 00:30:33.200 anything that I should have asked you that I 00:30:33.200 --> 00:30:37.039 haven't asked you? Okay. I'll start with the 00:30:37.039 --> 00:30:41.619 advice question. And so I would say that you 00:30:41.619 --> 00:30:43.420 should just, it's the same advice that I'd give 00:30:43.420 --> 00:30:47.259 to adults is just do it. So many times we think, 00:30:47.259 --> 00:30:49.420 do I have everything? Can I do it? I don't know. 00:30:49.519 --> 00:30:52.279 And maybe the factors that create resistance 00:30:52.279 --> 00:30:53.960 are a little bit different between adults and 00:30:53.960 --> 00:30:56.720 children, but. No matter what, I love to just 00:30:56.720 --> 00:30:58.700 tell people, just hit the record button, whatever 00:30:58.700 --> 00:31:01.339 it is. Don't overthink it. You don't have to 00:31:01.339 --> 00:31:04.099 publish your episode, but it's really important 00:31:04.099 --> 00:31:07.740 to just start recording and build that confidence 00:31:07.740 --> 00:31:11.000 with yourself and your voice and listen back 00:31:11.000 --> 00:31:12.900 to it and really take the time to listen back 00:31:12.900 --> 00:31:16.099 because that's the best way to learn. So that's 00:31:16.099 --> 00:31:18.619 always my advice is don't second guess yourself. 00:31:18.680 --> 00:31:23.170 And podcasting is for everyone. That is why the 00:31:23.170 --> 00:31:26.140 medium is so popular. I come from a radio background 00:31:26.140 --> 00:31:31.619 and there did seem to be a bit of this barrier 00:31:31.619 --> 00:31:33.880 for folks who wanted to get on the radio. And 00:31:33.880 --> 00:31:35.900 then there's these certain kinds of radio voices 00:31:35.900 --> 00:31:38.759 that make it on. And then there's a lot of struggle 00:31:38.759 --> 00:31:41.200 to actually get one of those coveted time slots 00:31:41.200 --> 00:31:44.319 and working your way up and internships and all 00:31:44.319 --> 00:31:46.619 this. And the education needed to just break 00:31:46.619 --> 00:31:50.039 through. And I did that whole route. I did it 00:31:50.039 --> 00:31:52.599 and I was proud, but it was hard. And also I 00:31:52.599 --> 00:31:55.259 was privileged and I could afford to take an 00:31:55.259 --> 00:31:57.900 unpaid internship. And that's not the case for 00:31:57.900 --> 00:32:02.460 everyone. And with the podcasting industry, it's 00:32:02.460 --> 00:32:04.319 like you don't need any of that. You don't got 00:32:04.319 --> 00:32:07.019 to prove yourself to anybody. You

could do this 00:32:07.019 --> 00:32:09.420 all yourself. And that's what I really love is 00:32:09.420 --> 00:32:11.579 that the barriers have been brought right down. 00:32:11.700 --> 00:32:15.839 It is so accessible. And I really love. to tell 00:32:15.839 --> 00:32:17.779 people to take advantage of that. We live in 00:32:17.779 --> 00:32:20.359 an era where technology is moving very fast and 00:32:20.359 --> 00:32:22.740 there's lots of scary things that come along 00:32:22.740 --> 00:32:24.319 with it, but there's also a lot of beautiful 00:32:24.319 --> 00:32:26.640 things that come along with it. And the accessibility 00:32:26.640 --> 00:32:30.400 of podcasting is one of them. So that's my advice. 00:32:30.579 --> 00:32:33.380 Embrace this digital era that we live in, in 00:32:33.380 --> 00:32:35.599 some of the positives that it's providing for 00:32:35.599 --> 00:32:37.660 us. And I definitely think this is one of them. 00:32:38.039 --> 00:32:42.099 And as far as a question that you didn't ask 00:32:42.099 --> 00:32:44.309 that. you could have asked or anything else that 00:32:44.309 --> 00:32:47.049 I might want to say about all of this is I think 00:32:47.049 --> 00:32:54.420 that podcasting is so popular everybody there's 00:32:54.420 --> 00:32:56.079 a lot of people that are talking about it but 00:32:56.079 --> 00:33:00.500 there is this gap between a lot of folks who 00:33:00.500 --> 00:33:02.579 have an idea and who want to take it to life 00:33:02.579 --> 00:33:06.319 and they will make a million excuses as to why 00:33:06.319 --> 00:33:09.460 they can't do it or they shouldn't do it and 00:33:09.460 --> 00:33:13.640 sometimes the book can be exactly what you need 00:33:13.640 --> 00:33:16.180 to just get over those humps. But even if it's 00:33:16.180 --> 00:33:18.019 not the book and it's just you listening to this 00:33:18.019 --> 00:33:21.140 podcast, take this as your sign. Make the podcast. 00:33:21.980 --> 00:33:24.980 I love to dispel myths about the industry because 00:33:24.980 --> 00:33:26.960 a lot of folks will say there's so many podcasts 00:33:26.960 --> 00:33:30.380 out there. So it's too many, but it's overloaded. 00:33:30.680 --> 00:33:35.069 And what I say to that is there's higher demand 00:33:35.069 --> 00:33:37.329 for listenership. So of course there's more podcasts. 00:33:37.430 --> 00:33:40.730 There's more listeners. And your unique voice 00:33:40.730 --> 00:33:43.210 perspective and view on a topic, even if it's 00:33:43.210 --> 00:33:46.230 already been talked about is still unique. And 00:33:46.230 --> 00:33:50.690 if you have a certain lens on a situation or 00:33:50.690 --> 00:33:52.549 a perspective based on where you're located in 00:33:52.549 --> 00:33:54.190 the world, there's going to be somebody else 00:33:54.190 --> 00:33:56.509 who either relates or wants to hear or needs 00:33:56.509 --> 00:33:59.130 to hear what you have to say. So don't let the 00:33:59.130 --> 00:34:02.920 number of podcasts deter you from starting. And 00:34:02.920 --> 00:34:05.440 the second myth I like to bust is the fact that 00:34:05.440 --> 00:34:07.160 it's going to burst. It's a bubble that's going 00:34:07.160 --> 00:34:09.360 to burst. And this all will come crashing down. 00:34:09.820 --> 00:34:14.389 And we've seen that listenership continues to 00:34:14.389 --> 00:34:18.519 grow year after year. If this was a bubble that 00:34:18.519 --> 00:34:20.079 was going to burst, it would have already burst. 00:34:20.300 --> 00:34:24.800 This is now been growth in listenership year 00:34:24.800 --> 00:34:28.239 over year for more than a decade. OK, so at what 00:34:28.239 --> 00:34:30.679 point does it just become a trend? Right. I think 00:34:30.679 --> 00:34:33.829 we. The industry has proven itself that yes, 00:34:33.849 --> 00:34:35.670 there's ups and downs in the technology and how 00:34:35.670 --> 00:34:38.010 some people are investing, but the listenership 00:34:38.010 --> 00:34:42.489 continues to grow. And even the most, what we 00:34:42.489 --> 00:34:44.510 classify as super listeners. When you look at 00:34:44.510 --> 00:34:46.030 the research, people who listen to podcasts every 00:34:46.030 --> 00:34:49.190 day, you over here are listening to more podcasts 00:34:49.190 --> 00:34:52.010 every day. I think it's about time that we stopped 00:34:52.010 --> 00:34:54.929 calling it a bubble. It's a trend. It is going 00:34:54.929 --> 00:34:57.389 upwards. People love to listen. They've always 00:34:57.389 --> 00:35:00.380 loved to listen. Radio is evolving. There still 00:35:00.380 --> 00:35:02.480 will always be a need for radio, but there are 00:35:02.480 --> 00:35:06.300 folks who are now diversifying or fully moving 00:35:06.300 --> 00:35:09.880 over to podcasts. And so there's lots of space. 00:35:09.940 --> 00:35:12.719 Don't let those stats deter you. Don't let those 00:35:12.719 --> 00:35:16.619 myths deter you. I like to bust those myths and 00:35:16.619 --> 00:35:20.039 just say that there's definitely space for you 00:35:20.039 --> 00:35:25.110 and your voice. I've got two reactions to two 00:35:25.110 --> 00:35:26.630 of those points there that you've come out with. 00:35:27.159 --> 00:35:32.269 So the first one is, yes, I've always said that 00:35:32.269 --> 00:35:35.210 there are so many film podcasts, for instance, 00:35:35.389 --> 00:35:38.650 and so many music podcasts out there or podcasts 00:35:38.650 --> 00:35:45.889 about music. And the truth is that they're all 00:35:45.889 --> 00:35:48.710 different because the people that present these 00:35:48.710 --> 00:35:51.849 shows have all got different perspectives, different 00:35:51.849 --> 00:35:56.119 voices. And that's why I have these different 00:35:56.119 --> 00:35:58.860 podcasts on. I think three or four different 00:35:58.860 --> 00:36:02.039 Star Trek podcasts, for instance. Rest in peace, 00:36:02.059 --> 00:36:05.300 Sir Patrick Stewart. But they are all different

00:36:05.300 --> 00:36:08.039 because they're all presented by different people 00:36:08.039 --> 00:36:12.380 who have a different style about them. And the 00:36:12.380 --> 00:36:14.739 reason why I have all these different types of 00:36:14.739 --> 00:36:17.019 shows that are about the same subject is because 00:36:17.019 --> 00:36:22.099 I'm trying to introduce listeners to a sort of 00:36:22.230 --> 00:36:26.150 compressed version. of what they might get if 00:36:26.150 --> 00:36:31.000 they go to those shows. Because Spotlight, the 00:36:31.000 --> 00:36:33.980 Star Trek podcast that, that's different to the 00:36:33.980 --> 00:36:36.840 podcast Keeping Up With The Cardassians, which 00:36:36.840 --> 00:36:39.139 is a Star Trek podcast, which is very different 00:36:39.139 --> 00:36:43.219 to Mission Log, which has got Gene Roddenberry's 00:36:43.219 --> 00:36:46.860 son in it, occasionally. So they're all from 00:36:46.860 --> 00:36:50.840 different perspectives. So one podcast about 00:36:50.840 --> 00:36:53.139 a subject that you're looking into that might 00:36:53.139 --> 00:36:57.179 not work, for you individually will work for 00:36:57.179 --> 00:37:01.099 somebody else but you'll find if you keep looking 00:37:01.099 --> 00:37:04.639 if that's not for you you'll find another podcast 00:37:04.639 --> 00:37:07.440 about a similar subject that is for you because 00:37:07.440 --> 00:37:11.420 those people are like you in a sense and that 00:37:11.420 --> 00:37:16.460 sort of is why i think i don't think that there 00:37:16.460 --> 00:37:19.820 is too that there are too many podcasts in some 00:37:19.820 --> 00:37:21.940 ways i don't think there's enough podcasts if 00:37:21.940 --> 00:37:25.360 i'm being honest yeah I agree, especially I'm 00:37:25.360 --> 00:37:27.719 based in Toronto in Canada. And like, I keep 00:37:27.719 --> 00:37:30.119 saying the Canadian podcast landscape is thin. 00:37:30.300 --> 00:37:32.380 We have lots, but we could use a lot more. Half 00:37:32.380 --> 00:37:34.519 of our listening is still a podcast out of the 00:37:34.519 --> 00:37:37.360 US. So like we need to get on making more over 00:37:37.360 --> 00:37:40.119 here. So like I tell a lot of Canadians, go for 00:37:40.119 --> 00:37:42.579 it. And that might be the same, not only in different 00:37:42.579 --> 00:37:44.300 countries, but even in different little areas. 00:37:44.360 --> 00:37:46.199 Make a podcast that's going to be really relevant 00:37:46.199 --> 00:37:49.260 to your city or your province or state, right? 00:37:49.340 --> 00:37:52.550 That maybe the landscape is. meaning that but 00:37:52.550 --> 00:37:54.809 i agree like there's all of them have a slightly 00:37:54.809 --> 00:37:57.289 different flavor and what i get annoyed at is 00:37:57.289 --> 00:37:59.030 when people say oh there's too many i'm like 00:37:59.030 --> 00:38:00.849 no one's saying there's too many youtube videos 00:38:00.849 --> 00:38:03.110 on youtube everyone's just making those like 00:38:03.110 --> 00:38:05.010 it's no problem no one's calling that a bubble 00:38:05.010 --> 00:38:09.070 so why do we think this version of the medium 00:38:09.070 --> 00:38:12.349 is a bubble so i really push up against that 00:38:12.349 --> 00:38:15.849 notion and my other feedback on something that 00:38:15.849 --> 00:38:19.409 you mentioned is this is mainly for kids who 00:38:19.409 --> 00:38:22.150 are thinking of going into podcasting which is 00:38:22.150 --> 00:38:25.250 record the podcast, just go there and do it. 00:38:25.449 --> 00:38:27.909 You don't need to put the show out that you record. 00:38:28.630 --> 00:38:33.489 But another extra to that is keep doing it. If 00:38:33.489 --> 00:38:37.130 you're not happy with it, keep trying it. But 00:38:37.130 --> 00:38:40.570 here's the stickler that I will say is do not 00:38:40.570 --> 00:38:43.869 put stress on yourselves by telling people before 00:38:43.869 --> 00:38:47.329 going into it, oh, I'm going to make my own podcast. 00:38:48.289 --> 00:38:51.869 Don't add that to it. Wait until... You've maybe 00:38:51.869 --> 00:38:55.750 recorded a few times before putting anything 00:38:55.750 --> 00:38:58.869 out and before telling anybody about it so that 00:38:58.869 --> 00:39:01.769 you've got that confidence there from getting 00:39:01.769 --> 00:39:04.789 better at it to the level that you want to be 00:39:04.789 --> 00:39:07.630 at before putting the show out there for the 00:39:07.630 --> 00:39:12.250 public to listen to. I love that idea. And there's 00:39:12.250 --> 00:39:15.730 so many different ways you can leverage this 00:39:15.730 --> 00:39:19.880 tactic. Another idea, too, is have a little focus 00:39:19.880 --> 00:39:22.619 group. OK, so you really want to get extra ears 00:39:22.619 --> 00:39:26.000 on it, not just your own. Find one or two trusted 00:39:26.000 --> 00:39:30.699 people that will give you honest but kind feedback. 00:39:31.340 --> 00:39:33.480 And this is what marketers do all the time with 00:39:33.480 --> 00:39:34.840 focus groups. So you're going to make your own 00:39:34.840 --> 00:39:37.179 little podcast focus group. And so you don't 00:39:37.179 --> 00:39:39.239 have to shut it from the mountaintops, but you 00:39:39.239 --> 00:39:41.360 can tell just a couple of people and then you 00:39:41.360 --> 00:39:43.980 share the audio with them. See what they think. 00:39:44.659 --> 00:39:47.039 And then that will either help you feel confident 00:39:47.039 --> 00:39:48.699 with putting it out there, or they're going to 00:39:48.699 --> 00:39:50.199 give you some really great advice that you can 00:39:50.199 --> 00:39:52.400 implement for the second time you do it. And 00:39:52.400 --> 00:39:54.179 then when you put it out, you're going to have 00:39:54.179 --> 00:39:55.679 that extra confidence because you would know 00:39:55.679 --> 00:39:57.079 that some people have already listened to it 00:39:57.079 --> 00:39:58.800 and liked it.

Yeah, there's a lot of different 00:39:58.800 --> 00:40:01.179 ways you could just ease yourself into it instead 00:40:01.179 --> 00:40:02.980 of just throwing yourself into the deep end. 00:40:03.219 --> 00:40:05.960 I definitely implore you to take some of these 00:40:05.960 --> 00:40:09.639 tactics into consideration. Thank you. Agreed. 00:40:09.639 --> 00:40:11.280 I like all that you've just said there as well. 00:40:11.340 --> 00:40:13.460 But then that's what I was saying about this. 00:40:13.760 --> 00:40:16.340 putting it in schools where then you'd include 00:40:16.340 --> 00:40:20.460 a focus group in the classroom where you discuss 00:40:20.460 --> 00:40:23.480 these things the kids do between themselves and 00:40:23.480 --> 00:40:27.420 you create this almost like a podcast network 00:40:27.420 --> 00:40:32.059 you know yeah yeah schools are such great learning 00:40:32.059 --> 00:40:33.980 grounds because you're all you're constantly 00:40:33.980 --> 00:40:35.739 putting your work in front of people right you 00:40:35.739 --> 00:40:38.440 draw pictures up on the wall you write something 00:40:38.440 --> 00:40:40.000 you're reading it in front of the class and so 00:40:40.000 --> 00:40:41.940 I think there is already a natural environment 00:40:41.940 --> 00:40:45.239 for experimentation creativity sharing feedback 00:40:45.239 --> 00:40:49.099 and then sharing beyond and so I agree that it's 00:40:49.099 --> 00:40:53.320 a really great place to start I could speak about 00:40:53.320 --> 00:40:55.960 this for hours and hours you'd have a very long 00:40:55.960 --> 00:41:01.300 podcast yeah I bet me too so well have you got 00:41:01.300 --> 00:41:05.420 any upcoming books or anything podcast wise coming 00:41:05.420 --> 00:41:09.860 up Yes. So I host a podcast called Let's Talk 00:41:09.860 --> 00:41:13.400 Thought Leadership. Season one wrapped earlier 00:41:13.400 --> 00:41:15.880 this year and I'm in production of season two 00:41:15.880 --> 00:41:18.320 right now. So it's a perfect time to go back 00:41:18.320 --> 00:41:20.139 and catch up on season one if you haven't listened 00:41:20.139 --> 00:41:22.659 already and then stay tuned for season two, which 00:41:22.659 --> 00:41:26.039 will be launching in early 2027. And so the podcast 00:41:26.039 --> 00:41:28.960 is just about how to become a top and trusted 00:41:28.960 --> 00:41:31.559 leader in your industry. And we talked to people 00:41:31.559 --> 00:41:33.880 from across multiple industries, but right now 00:41:33.880 --> 00:41:36.340 we know that there's just so much noise out there. 00:41:36.460 --> 00:41:39.679 So how do you cut through with what ideas you 00:41:39.679 --> 00:41:41.820 have? And some people resist the term thought 00:41:41.820 --> 00:41:44.900 leader as well, which I can appreciate. And we 00:41:44.900 --> 00:41:47.139 get into that too. So we really talk about the 00:41:47.139 --> 00:41:49.780 term thought leadership, but really the ethos 00:41:49.780 --> 00:41:53.400 of the tactic behind it or the strategy behind 00:41:53.400 --> 00:41:56.599 it, which is. How does someone who's really trying 00:41:56.599 --> 00:41:58.679 to make a name for themselves, try to get their 00:41:58.679 --> 00:42:00.480 ideas out there, how do they cut through that 00:42:00.480 --> 00:42:03.579 noise and build trust with audiences? So that's 00:42:03.579 --> 00:42:05.340 what the podcast is all about. And I encourage 00:42:05.340 --> 00:42:08.809 you to check it out. Cool. So where can people 00:42:08.809 --> 00:42:11.469 find that podcast and how can they get in touch 00:42:11.469 --> 00:42:14.130 with you? All right. So I got a million domains, 00:42:14.289 --> 00:42:15.849 as you can hear. I've already dropped a couple 00:42:15.849 --> 00:42:19.469 of them. So my podcast, letstalkthoughtleadership 00:42:19.469 --> 00:42:21.880 .com. You could go there or you could search 00:42:21.880 --> 00:42:23.699 Let's Talk Thought Leadership on your favorite 00:42:23.699 --> 00:42:25.880 podcast player and it will come up. And then 00:42:25.880 --> 00:42:29.099 for myself, of course, the books are letstalkpodcasting 00:42:29.099 --> 00:42:32.380 .com, letstalkpodcastingforkids .com. But if 00:42:32.380 --> 00:42:34.639 you want to have a central hub where all my stuff 00:42:34.639 --> 00:42:37.260 is linked, you could just go to my name, amandacapito 00:42:37.260 --> 00:42:40.469 .com. Thank you very much. And thank you for 00:42:40.469 --> 00:42:43.329 speaking with me today. Thanks for having me. 00:42:43.590 --> 00:42:47.250 Thank you. You can find Pods Like Us on any streaming 00:42:47.250 --> 00:42:50.750 platform, and the easiest way to find the show 00:42:50.750 --> 00:42:55.210 is to go to the homepage of the Marv Zone, M 00:42:55.210 --> 00:42:58.949 -A -R -V Zone dot org, where all of the links 00:42:58.949 --> 00:43:03.409 are on that main page. Pods Like Us is sponsored 00:43:03.409 --> 00:43:07.329 and distributed by RSS .com, and I thank them 00:43:07.329 --> 00:43:11.230 for that. Thank you everyone for listening and 00:43:11.230 --> 00:43:13.789 hope you listen again to another episode of Pods 00:43:13.789 --> 00:43:14.510 Like Us.