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Welcome to Milestone Moments, the show where
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we explore the journeys that lead to success.
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I'm Sheila Slick, your host and founder of Five
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Milestones. In every episode, we will bring you
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insights from the minds of entrepreneurs, leaders
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and experts who will share not just their expertise,
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but the milestone moments that have reshaped
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their journeys and led to significant achievements.
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So if you're looking for motivation, you're in
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the right place. Subscribe now and discover the
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milestones that mark the path to success. Welcome
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to another episode of Milestone Moments in Business
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and Leadership. I'm your host, Sheila Slick.
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And today, my special guest is Rich Perry. Rich
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helps purpose -first entrepreneurs make a bigger
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impact. He guides his clients towards greater
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clarity with messaging, improving confidence
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with communication, and increasing brand visibility
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to maximize business growth. He is a partner
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and the chief marketing officer of Empowered
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Podcasting. co -host of Empowered Podcasting
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Live, and a 10 -minute mentor with Rich Perry.
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And he also just published his new book, Talk
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of the Town. Welcome to the show, Rich. Hey,
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Sheila. Thanks for having me. It's Thursday for
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us. I don't know when it's going to air, but
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happy Thursday to you. And to you, too. And we
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just got over a really nasty storm, so I'm really
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happy that it's not going to interrupt our conversation.
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Right. Since you help purpose -first entrepreneurs
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get clear on their messaging and get visibility,
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what opportunities are you seeing right now for
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those that want to grow their reach? And where
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does podcasting fit in all of this? Absolutely.
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When you want to be a purpose -first entrepreneur,
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you're really looking to make a difference with
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that individual, right? And it's about reaching.
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that individual, helping them solve that immediate
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problem, building that meaningful relationship
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and really, you know, wanting them to be successful.
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Those are some great ways. to implement podcasting
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because you are reaching that person in their
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living space. You're reaching them when they're
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doing chores. You're reaching them when they
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really need to connect. And podcasting has that
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opportunity to connect with them, establish that
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value, help them solve those itty -bitty problems
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so that they consider you when they have those
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big hairy problems that really need to be solved,
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right? That you've established that trust with
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them. And podcasting, whether it's video or audio,
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is a great opportunity to reach those people
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where they are, build that meaningful relationship
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and start helping them solve those problems.
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So now let's talk about the Empowered Podcasting
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Conference. How was that idea born? So Empowered
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Podcasting, the conference itself was actually
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the child of one of my business partners and
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founder, Mark Ronick. The reason he created Empowered
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Podcasting was because he'd gone to some of those
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bigger conferences, which I'm sure you've been
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to, Sheila. I know that I've been to like where
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there's thousands and thousands and thousands
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of people walking around and you kind of get
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lost in the sea of all of those people, right?
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It can make. Some folks just feel left out. Maybe
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they don't feel like part of the crowd or maybe
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they're just having difficulty connecting with
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other like minded people. Right. So what we wanted
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to do, what he wanted to do was create a space
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for those types of people that want the learning.
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They want to grow. They want opportunities to
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monetize their podcast. They're looking for ways
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to connect with people that are just like them.
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in a more intimate setting so rather than having
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thousands and thousands of people our event empowered
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Load full transcript
podcasting limits it to around 250 people. So
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has all the expertise that you want on stage,
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all the opportunities to grow as an individual
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and as a podcaster, while not feeling like you're
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just one of a sea of people, right? It has that
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opportunity to really connect and build those
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meaningful relationships. I was involved from
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the beginning, but I did miss the first year
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because I just couldn't make it in person. I
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got involved last year as marketing director.
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And then I kind of stepped up and said, hey,
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I want some ownership in this. I want to help
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you grow this. And then I bought in as a partner.
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For someone that's contemplating or playing around
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with the idea of starting a podcast, would this
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be a great space for them to go learn? Absolutely.
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Absolutely. Because You're going to learn from
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experts in their field, you know, whether they're
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talking about the latest tools to help workflow
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with your podcast, or you're looking for ideas
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for equipment, or you're looking for ways to
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grow your podcast and monetize it, or you want
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some sponsorships. We have all of those experts
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on stage teaching you. We also have, because
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it is that intimate setting, when these folks
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get off stage, you have an opportunity to walk
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right up to them and ask that follow -up question.
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Or you're going to see that individual walking
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in the hallways and you can speak to them later
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while you're eating lunch or hanging out at the
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mixer in the evening hours. This is a great...
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place for you to feel welcome, feel like you're
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part of the group and really get a lot of value
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for being there for those two days. And what
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are the trends right now or where are you seeing
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a gap? Where do people struggle in growing their
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audience base or their podcast? I think that
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would definitely be a question for Mark or Jason.
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Like that's their area of expertise. So full
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disclosure, they are podcasting coaches. I think
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for me, I just want to reiterate to people not
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to get too hell bent on, oh, what are my numbers
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like? What are my numbers like? What are my numbers
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like? Or using AI to the point of removing the
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human touch. part of your podcast. Yes, those
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numbers are important. But for me, I think using
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podcasting to make a connection, make an impact
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with the viewer, I think if you focus on those
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two things, at least in the very beginning, okay,
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if you're just starting out, focus on those two
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things right there. And I think you're going
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to see a lot of better results and a better ROI
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for, you know, your time and money investment
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in podcasting. We were just talking about this
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yesterday on Empowered Podcasting Live. A lot
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of people, they think they're going to start
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a podcast and immediately just get thousands
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and thousands and millions of followers like
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Joe Rogan, and they're just going to walk into
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the restaurant and people are going to be, you
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know, high five. Oh, that's that podcaster. He's
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famous, right? It doesn't always work like that.
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Like that is not the, that's not common, okay?
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So just set those realistic expectations when
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you're starting your podcast. I absolutely agree
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with you. You never know how one person's story
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or message can be someone else's breakthrough.
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Absolutely. And for service -based entrepreneurs,
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like the folks that I work with, more service
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-based and purpose -driven, like... you might
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just have two listeners in that episode, but
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that one listener hires you for a big project
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and all of a sudden you're like, holy smokes,
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like this doubled my income this month or in
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this quarter or something because that one person
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just really trusted you and made all the difference,
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right? I mean, if you just get yourself frazzled
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because your numbers aren't up there,
you may
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be missing out on some other bigger opportunities.
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With the podcast set, I've done, and it's been
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rebranded a couple of different times, like,
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but that's a 10 minute mentor is like the main
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podcast that I've done for a number of years.
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If it wasn't for having that podcast, even when
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the numbers were low, even when, you know, I
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thought, Oh, is anyone even listening to this
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thing? Right. It was because of just having that
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podcast, having that connectable way to. reach
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other creators. That's how I got connected with
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PodFest. And I started speaking there and being
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an emcee there and meeting all kinds of really
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great people. That was where I met Mark Ronick,
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the founder of Empowered Podcasting. It was just
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through those conversations. that it was like,
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oh, we're friends. Now we're going to, you know,
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let me join you on this business venture and
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become a co -owner in this really amazing community
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and all these things that we have planned. If
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it wasn't for that podcast of just sitting in
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there, plugging in the mic, sharing my expertise
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and just, you know, just doing it over and over
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and over and building that consistency. I wouldn't
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have had that. And it's been life changing for
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me just having that podcast. So for me, I'm like,
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well, it's certainly provided a lot of great
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opportunities and enriched what it is that I
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do. So I'm a living example of what good things
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can happen just by doing it and being a part
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of that community. Well, and I'm really excited
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to not only participate, but full disclosure,
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I am a sponsor. of Empowered Podcasting. I've
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never been, so I'd love for you to share with
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me and my audience, for that person listening
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today who has a story, a business, a message.
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Why should they be in that room? This is going
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to give you the tools that you need, the resources,
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the confidence. to share that message with who
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it is that you want to reach. Whatever it is
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you want to do. If you're a doctor, you want
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to heal people, right? You're a consultant, you
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want to help people grow or give them the right
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advice that they need or whatever the case is,
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right? Come to Empowered Podcasting, learn how
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to communicate that information through the medium
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of podcasting or other creative mediums and just
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learn. and learn from the experts, go back home
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and then start implementing what it is that you
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learned. So that's another important thing as
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well. Don't just go and learn the stuff and then
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go home and then not do the stuff that you learned,
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right? You got to take those action steps. And
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Empowered Podcasting is a wonderful, supportive
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community that will continue helping you in those
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areas. in the months to come. So we're not going
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to forget about you after the conference is over.
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You join the Facebook group. We'll keep providing
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value, keep helping you along, growing as an
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individual, growing as a service provider, as
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a business professional. We're here to help you
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grow. And I don't want to jump ahead, but I know
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that we're going to give you, Sheila, some free
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tickets for your listeners. So folks. Good reason
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to be there is you're going to learn and grow.
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And she was going to make that happen because
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she is one of our sponsors and she's got a couple
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tickets to give out. We got to act fast because
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it's only a couple of weeks away. So give us
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all of the details. Where can we learn more about
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Empowered Podcasting? Absolutely. Great question.
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So the website is Empowered Podcasting. You can
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get all the information about the conference
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itself, which is happening in Charlotte, North
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Carolina, August 21st to the 23rd. You can get
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your tickets there. You can buy your tickets
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there. You can also get a link to the hotel that
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--> 00:12:56.259
we'll be at. Everything is happening right there
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at the Hyatt in South Park. So you don't have
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to worry about leaving or, you know, anything
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like that. Just roll out of bed. shower, and
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the conference is downstairs. Easy peasy. All
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the information is there. And then if you want
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to speak with a real human being, ask those questions
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before you purchased your ticket, then find this
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on social media. We're on Facebook, LinkedIn,
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and Instagram. And we also have a Facebook group.
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You can join the community and start connecting
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with people in advance so that when you're in
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the conference room, you've already got some
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friends. So if you're tuning in or you're reading
00:13:34.529 --> 00:13:38.490
this on social media, just place a comment, hashtag
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share your story, and we'd be happy to include
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you in the free ticket giveaway. I can't wait
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to invite and give away some tickets. I am really
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looking forward to attending. And for someone
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wanting help with their marketing, where can
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they find and connect with you? Yeah, absolutely.
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So my website is richperry .com. Easy peasy to
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remember. And then my social handle on LinkedIn
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and Facebook and all that is at Coach Rich Perry.
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So you can find me there and reach out and say
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hello in the event that you want some information
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on how to market and communicate your message.
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For your business, go to my website, richperry
00:14:28.830 --> 00:14:32.250
.com and download my free book, Talk of the Town.
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Get it free. And if you go to Empowered Podcasting,
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I'll give you a physical copy because I'll have
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some of those promotional books available there.
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Well, before we wrap this up, what one key takeaway
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do you want someone that tuned in today to walk
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away with? The key takeaway would be make an
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impact. Share your story, share what it is that
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you do well to help other people and keep doing
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it. And you will make an impact in your community,
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in your region, and just give goodness out there.
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Just make a difference, make an impact out there.
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That was beautiful. Thank you so much for joining
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me today, Rich. Thanks for the invite. I appreciate
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it. And I can't wait to meet you in person at
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EPC. Thank you for tuning in today. If this story
00:15:27.610 --> 00:15:30.289
resonated with you, share it with someone who
00:15:30.289 --> 00:15:32.809
needs to hear it. And if you have a story of
00:15:32.809 --> 00:15:35.370
your own that you'd like to share or have ever
00:15:35.370 --> 00:15:38.529
thought about becoming a published author, visit
00:15:38.529 --> 00:15:43.809
5milestones .com to be a guest on the show. One
00:15:43.809 --> 00:15:47.350
conversation is all it takes to become a published
00:15:47.350 --> 00:15:51.110
author. You have a story that matters. It's time
00:15:51.110 --> 00:15:51.809
to tell it.