Transcrição completa de Best Practices and Tips for Webinar Marketing

people know. 00:04:31.081 --> 00:04:31.182 We 00:04:31.242 --> 00:04:31.923 don't want any of that. 00:04:33.204 --> 00:04:33.865 No, we don't. 00:04:33.865 --> 00:04:34.745 But it does. 00:04:34.745 --> 00:04:36.208 It's analytics for us. 00:04:36.208 --> 00:04:38.891 It lets us know what the audience is thinking. 00:04:38.891 --> 00:04:40.132 So that's great. 00:04:40.913 --> 00:04:45.577 Well, before we get started, actually, Mary is our program manager and helping us today. 00:04:45.577 --> 00:04:49.781 Let's take a poll to see who's in the room and what roles you have in education. 00:04:49.781 --> 00:04:59.466 Because one of the things that's great about a webinar is to have a you are, you know, in participating so we know a little bit more about our audience. 00:04:59.466 --> 00:05:04.365 So, oh, not surprising, marketing and sales and educators. 00:05:05.538 --> 00:05:17.892 I was hoping it would look like this because I think more educators are doing webinars than ever before. 00:05:17.892 --> 00:05:24.661 And I love that because they can share across the world what they're doing and empower each other. 00:05:24.701 --> 00:05:28.745 Well, and you know, we do them for professional development, right? 00:05:28.745 --> 00:05:31.048 So our presenters are educators. 00:05:31.048 --> 00:05:32.939 Absolutely. 00:05:32.939 --> 00:05:34.420 It's not marketing and salespeople. 00:05:34.420 --> 00:05:40.045 So the marketing salespeople benefit from posting it and being in the chat. 00:05:40.045 --> 00:05:40.846 So this is great. 00:05:40.846 --> 00:05:41.065 All right. 00:05:41.065 --> 00:05:41.947 We'll close the poll. 00:05:41.947 --> 00:05:44.488 Great. 00:05:44.488 --> 00:05:45.009 Terrific. 00:05:45.009 --> 00:05:47.672 And let's just do a brief introduction. 00:05:47.672 --> 00:05:50.293 I'll just, no, we'll do our webinar tips first. 00:05:50.293 --> 00:05:54.197 So this is one of the things you want to do in a webinar is give everybody some tips. 00:05:54.197 --> 00:06:01.382 So post in the chat, which is, you know, when we started this 10 years ago, people didn't have open chats. 00:06:01.382 --> 00:06:03.225 People didn't often turn on webcams. 00:06:03.225 --> 00:06:06.007 So, you know, you want to use all those tools. 00:06:06.007 --> 00:06:08.269 So we like to have an open chat post there. 00:06:08.269 --> 00:06:12.872 There's also a question mark at the top of your screen where you can put in a specific question. 00:06:12.872 --> 00:06:18.577 But our team, Mary, in the chat will copy your questions from the chat if you post them there. 00:06:18.577 --> 00:06:21.860 Close any other applications that might use your bandwidth. 00:06:21.860 --> 00:06:25.684 If you're having audio issues, you can refresh your browser. 00:06:25.684 --> 00:06:30.829 And there's some other tips here that the team will post in the chat so you have a good experience. 00:06:30.829 --> 00:06:40.677 Another thing that's a good webinar tip is, you know, have a place where your audience can get additional resources and follow up afterwards. 00:06:40.677 --> 00:06:42.918 So EdWeb is a professional social network. 00:06:42.918 --> 00:06:44.240 You can join us. 00:06:44.240 --> 00:06:47.403 You can get your CE certificate for participating today. 00:06:47.403 --> 00:06:56.269 And then you can join our community, which has a lot of other recordings in there, particularly around marketing and sales and industry issues. 00:06:56.269 --> 00:06:57.391 So join that there. 00:06:58.312 --> 00:07:01.214 And I want to say the certificates are so important. 00:07:01.214 --> 00:07:21.014 That was a teacher back in the day we didn't have this opportunity and so now you can tune into the things that you want to hear about you want to learn about and getting that certificate is really important and i hope most districts honor that i i believe they do but 00:07:21.596 --> 00:07:34.009 it's really accepted in 42 states um and then by most districts yeah which is really which is really one great yes absolutely so um Just a little bit about me. 00:07:34.009 --> 00:07:35.670 I am the founder of AdWeb. 00:07:35.670 --> 00:07:39.814 Most of my career was in marketing and publishing and media. 00:07:39.814 --> 00:07:54.750 But when my daughter showed me Facebook 17 years ago, I said, I saw, I don't think we get a crystal ball very often, but I felt like I had a crystal ball and saw that we would use these kinds of networks to connect just like we're doing now. 00:07:54.750 --> 00:08:01.819 And it was a little while later before we came up with the idea of integrating webinars into the network. 00:08:01.819 --> 00:08:08.146 I combined it's all social media and pulling that together, the network and the webinars was great. 00:08:08.146 --> 00:08:11.288 So we've been doing that combination and work together for 10 years. 00:08:11.288 --> 00:08:14.211 So we and our team have really learned a lot. 00:08:14.211 --> 00:08:16.173 So we hope these tips can help you. 00:08:16.173 --> 00:08:20.499 And so that, you know, makes it easier and better for you. 00:08:20.499 --> 00:08:21.939 All right, 00:08:22.000 --> 00:08:22.321 Jerry. 00:08:22.321 --> 00:08:23.622 Yes. 00:08:23.622 --> 00:08:28.648 Well, I am Jerry Kimball and I call myself a recovering superintendent. 00:08:28.648 --> 00:08:31.089 I was in education for 38 years. 00:08:31.089 --> 00:08:41.841 And, you know, I first got integrated into webinars in 2010 when I started the Kansas Online Learning Program, which was a virtual school. 00:08:41.841 --> 00:08:47.508 And that was the way that we were connecting with our kids and giving some resources to them. 00:08:47.508 --> 00:08:53.433 So webinars have been a critical part of what I do all of these years. 00:08:53.433 --> 00:09:08.653 But it has been wonderful at ClassLink to be part of the webinars because we can team with you and Kosen and other Yes, absolutely. 00:09:08.653 --> 00:09:33.525 And so I actually did that this

year. 00:09:33.525 --> 00:09:40.873 And I have the badass firefly effect coming out in late September. 00:09:40.873 --> 00:09:43.855 Yes, so we're excited about it. 00:09:43.855 --> 00:09:47.719 And it's just a chicken soup for the soul kind of leadership book. 00:09:47.719 --> 00:09:56.886 But it also has reflection points in it where you can reflect on your own feelings and, and what you're doing in leadership and the kind of leader that you want to be as well. 00:09:56.886 --> 00:09:58.707 So, but that's The 00:09:58.748 --> 00:10:02.392 webinars have, I also know that you are an amazing illustrator. 00:10:02.392 --> 00:10:04.914 So have you done illustrations for the book as well? 00:10:04.914 --> 00:10:06.836 Yes, I have. 00:10:06.836 --> 00:10:10.921 I'm known for doodles and they're much more 00:10:10.980 --> 00:10:11.542 than doodles. 00:10:11.542 --> 00:10:23.134 Well, well, one of the things I want to say about it is you can even use your skills like that, like doodling, or if you're a photographer to promote your webinars. 00:10:23.134 --> 00:10:31.687 I think that's a great way to doodle about or promote what happened on the webinar on social media. 00:10:31.687 --> 00:10:36.618 So using your skills to do that is really a good thing to do. 00:10:36.618 --> 00:10:36.719 So I 00:10:37.581 --> 00:10:43.553 think it's all about making it personal and authentic and people appreciate that so much these days. 00:10:43.553 --> 00:10:45.739 Oh, and I forgot one thing. 00:10:45.739 --> 00:10:45.778 I 00:10:45.798 --> 00:10:46.942 am. 00:10:46.942 --> 00:10:51.966 on the Linked Up Breaking Boundaries Education Podcast. 00:10:51.966 --> 00:10:53.707 And we do it over YouTube. 00:10:53.707 --> 00:10:57.130 So it is kind of like a webinar each week. 00:10:57.130 --> 00:11:01.934 And we have incredible guests on. 00:11:01.934 --> 00:11:03.155 It's so much fun. 00:11:03.155 --> 00:11:05.158 I have enjoyed it so much. 00:11:05.158 --> 00:11:13.125 It started in the pandemic when people couldn't get together so that we could share ideas and help each other through that pandemic. 00:11:13.125 --> 00:11:22.874 But over the years, you see so many things And so some of our reflections are going to be as well for the podcast or our podcasters out there could 00:11:22.994 --> 00:11:23.674 use them as well. 00:11:23.674 --> 00:11:28.821 Yeah, I do think like people use, you know, a podcast and be video now too. 00:11:28.821 --> 00:11:31.823 So I think it's very similar to a webinar. 00:11:31.823 --> 00:11:32.965 It applies. 00:11:32.965 --> 00:11:37.830 The same kinds of things and advice applies if you're doing podcasting as well. 00:11:37.830 --> 00:11:46.759 So what we thought Jerry and I would do here with you all is go over a little bit of our experience with hosting webinars, which... 00:11:46.759 --> 00:12:08.192 It leads directly to the tips that we can give you, go over some of the benefits of marketing as a media, webinars as a media channel to reach educators, help show you a little bit about how webinars can help build partnerships, give you 10 best practices and tips, and then answer some of your questions. 00:12:08.192 --> 00:12:10.475 Sounds great. 00:12:10.475 --> 00:12:12.158 All right. 00:12:12.158 --> 00:12:15.668 So just a quick overview with AdWeb. 00:12:15.668 --> 00:12:25.596 So 17 years ago, I created a professional social network, AdWeb.net, and that is the umbrella and the platform that we use to house everything we do. 00:12:25.596 --> 00:12:33.884 So we have online professional learning communities on many, many topics, and that's where we host all of our webinars. 00:12:33.884 --> 00:12:39.889 We've done 5,000, 4,500 webinars in 10 years with 5,000 presenters. 00:12:39.889 --> 00:12:46.355 And we issue PD hours and CE certificates for educators for attending. 00:12:46.355 --> 00:12:54.644 Each one of those is an hour long and they will receive an hour of hours for this one as well. 00:12:55.825 --> 00:12:57.846 Lisa, you are the queen of webinars. 00:12:57.846 --> 00:12:59.708 I can't believe those. 00:12:59.708 --> 00:13:00.350 Those are. 00:13:00.350 --> 00:13:01.892 It takes 00:13:02.192 --> 00:13:02.812 a village. 00:13:02.812 --> 00:13:03.933 It does. 00:13:03.933 --> 00:13:04.653 It does. 00:13:04.653 --> 00:13:10.520 So those 4,000 programs that we have available on demand. 00:13:10.520 --> 00:13:13.403 Oh, we're getting a little bit of feedback, Jerry. 00:13:13.403 --> 00:13:26.658 So I'm not sure if they have a tip there, if there's, maybe take a minute and let's just see if we, okay. 00:13:26.658 --> 00:13:27.038 All right. 00:13:27.038 --> 00:13:31.004 There's a little bit of feedback on your end, but I think we'll just 00:13:31.063 --> 00:13:38.732 kind of, is it when, it's when I, all right. 00:13:38.732 --> 00:13:42.697 So we'll let, let's, we'll just pause for a second here. 00:13:42.697 --> 00:13:51.072 Lisa, Jerry just needs to mute when she's not speaking. 00:13:51.972 --> 00:13:52.232 Okay. 00:13:52.232 --> 00:13:53.014 All right. 00:13:53.014 --> 00:13:55.676 Thank you, Regina. 00:13:55.676 --> 00:13:59.639 This is why we have our program managers in the background helping us. 00:13:59.639 --> 00:14:00.240 Thank you. 00:14:00.240 --> 00:14:04.403 So we're demonstrating everything, including a tech glitch. 00:14:04.403 --> 00:14:13.231 So we have 4,000 programs on demand in over 100 topics. 00:14:13.231 --> 00:14:16.835 So it's a really wide range of professional learning for all educators. 00:14:16.835 --> 00:14:31.529 And And these are some of our 500 solution partners and sponsors that have worked with us to host these, which is really, we are all about partnerships. 00:14:31.529 --> 00:14:35.575 And I think that's a really important thing is you don't have to do these alone or by yourself. 00:14:35.575 --> 00:14:38.116 You can partner with an association. 00:14:38.116 --> 00:14:40.440 You could partner with another partner company. 00:14:40.440

--> 00:14:45.225 You could partner with an educator to do this work together. 00:14:45.225 --> 00:14:47.947 And it makes it more fun and it makes it easier. 00:14:47.947 --> 00:14:55.558 And frequently, then you can extend your reach when you're working with a partner because you may have your own lists and networks that you're going to go out to. 00:14:55.558 --> 00:15:05.474 But that partner, as we're going to see with what Jerry's going to talk about with what ClassLink does, can really extend how you can bring in more people into your program. 00:15:05.474 --> 00:15:11.955 These are EdWeb statistics. 00:15:11.955 --> 00:15:14.577 So we do reach a very, very large audience. 00:15:14.577 --> 00:15:30.091 So we do 400 live programs a year with an average registration of 1,000 per program, 300 average live on our live chat, and 700 folks tend to watch that on demand. 00:15:30.091 --> 00:15:34.195 So those are really pretty big numbers, over 400 programs a year. 00:15:34.195 --> 00:15:40.240 And Jerry, we've just seen that webinars have really become sort of a go-to media channel. 00:15:40.240 --> 00:15:43.302 This was pretty new 10 years ago, I must say. 00:15:43.302 --> 00:15:58.019 And when we had the idea of at scale, having companies and partners do webinars for marketing, for lead gen, for things like that was a relatively new concept. 00:15:58.019 --> 00:16:03.365 People were more familiar with doing it as a sales demo, something like that, or maybe for training. 00:16:03.365 --> 00:16:10.192 But we really tried to advocate for doing this as a way to provide valuable information and support. 00:16:10.192 --> 00:16:19.881 not tied to the purchase of a product, but aligned with whatever your expertise is as a company to show your thought leadership and your expertise. 00:16:19.881 --> 00:16:23.666 And particularly, Jerry, you alluded to the pandemic. 00:16:23.666 --> 00:16:34.538 I mean, with the pandemic and COVID, when everything was shut down, we really saw how these are mini virtual conferences that anybody can attend from anywhere at a lower cost. 00:16:34.538 --> 00:16:40.144 They're for anyone, all education roles here, our audience is maybe 50% educators today. 00:16:40.144 --> 00:16:43.106 50% industry folks, which we love. 00:16:43.106 --> 00:16:47.491 Great source of leads and sales for marketing. 00:16:47.491 --> 00:16:50.154 Helps you build relationships. 00:16:50.154 --> 00:16:51.937 So we talked about that a little bit earlier. 00:16:51.937 --> 00:17:04.951 When you're inviting someone to present, getting ready for the show, on the show together, you're building incredible relationships around the topic that is your area of expertise. 00:17:04.951 --> 00:17:07.292 You all are experiencing the live chat. 00:17:07.292 --> 00:17:10.536 And that's almost a little folk group. 00:17:11.277 --> 00:17:12.858 Yes, I wanted to add to that. 00:17:12.858 --> 00:17:16.603 I spent a lot of my career in rural America. 00:17:16.603 --> 00:17:23.150 And sometimes I felt like I didn't get the opportunities that people in the cities got. 00:17:23.150 --> 00:17:29.155 And so when the webinars came around, it really democratized the learning for me. 00:17:29.155 --> 00:17:41.849 I think it does it for people that are in rural areas that don't have those opportunities to maybe drive an hour to see someone or hear someone talk or go to a conference. 00:17:41.849 --> 00:17:46.535 So they really do democratize what we're doing in education. 00:17:46.535 --> 00:17:50.798 And that's one thing I really like because it helps with equity. 00:17:51.579 --> 00:17:54.262 Yeah, I absolutely love that. 00:17:54.262 --> 00:18:03.573 And as you pointed out too, it's great videos, podcasts, you can write articles about them on your website, blog posts, all kinds of things like that. 00:18:03.573 --> 00:18:12.403 So, you know, in the chat, we'd love it if you'd all participate a little bit and tell us what do you use webinars for or what have you appreciated about them? 00:18:12.403 --> 00:18:16.590 Have you hosted them or is there something in particular why you like to attend them? 00:18:16.590 --> 00:18:28.211 So we'd love to get your input in the chat on any of your experience with it and share with everyone here while we're doing the presentation. 00:18:32.278 --> 00:18:34.142 All right. 00:18:35.586 --> 00:18:43.875 So, Jerry, I'm going to let you kind of lead a little bit of this talking about the Empowered Superintendent Leader Panel Series. 00:18:43.875 --> 00:18:47.940 This is for superintendents that ClassLink has hosted. 00:18:47.940 --> 00:18:56.971 Now we're going into the eighth year of hosting this on a regular basis and would love to have you talk about why this partnership is valuable. 00:18:56.971 --> 00:18:58.952 And anyway, take it away. 00:19:00.801 --> 00:19:01.221 Yes. 00:19:01.221 --> 00:19:10.309 Well, the first thing that brings value to it is that we partner with COSEN and AASA for this leadership panel series. 00:19:10.309 --> 00:19:17.415 And each time we have a panel, we have a panel of superintendents and people love hearing from superintendents. 00:19:17.415 --> 00:19:27.025 But more importantly, being a former superintendent, I know superintendents love to share about their district and the work that their people are doing. 00:19:27.025 --> 00:19:30.768 So that's what makes these panels really special. 00:19:30.768 --> 00:19:31.288 special. 00:19:31.288 --> 00:19:34.030 So we bring on the superintendents. 00:19:34.030 --> 00:19:39.718 And, you know, I know a lot of people want to have an opportunity to talk to a superintendent. 00:19:39.718 --> 00:19:50.028 One of the things that we do here with Ed Webb is we come on early and we get to chat with them ahead of time and talk about what's going on. 00:19:50.028 --> 00:19:55.575 Actually start building relationships online with the superintendents. 00:19:55.575 --> 00:20:01.861 And it's a really great opportunity to get

them, get to know them on a personal basis, right? 00:20:01.861 --> 00:20:06.286 And then we talk about topics that are important to them. 00:20:06.286 --> 00:20:16.217 And since we're focusing on superintendents, we allow them to help drive what is going to be discussed and what they're going to talk about. 00:20:16.217 --> 00:20:22.222 It's been wonderful experience to hear what they're doing. 00:20:22.222 --> 00:20:37.058 And one thing that I love, Anne McMillan, she drives this for us and she is so good about bringing together superintendents from all parts of the country and all kinds of school districts. 00:20:37.058 --> 00:20:50.953 So sometimes, you know, I mentioned earlier, I was from a rural area and sometimes I would think, oh, we only have these problems in rural areas, but you find out we're all kind of experiencing the same kinds of things. 00:20:50.953 --> 00:21:00.624 And so while they may share a solution that they're using, many times it can be tweaked to work in another district as well. 00:21:00.624 --> 00:21:08.071 So, and I think the other thing is ed leaders need professional development too. 00:21:08.071 --> 00:21:16.500 Webinars are a great way for them to get that professional development because they can view it when it's convenient for them. 00:21:16.500 --> 00:21:22.827 And so I love that, that you can pull it up when you want to watch. 00:21:22.827 --> 00:21:25.851 And that's been an important tool as well. 00:21:25.851 --> 00:21:34.000 But the partnership is great because it brings in people People from COSEN that would want to listen. 00:21:34.000 --> 00:21:37.103 People from AASA are coming in. 00:21:37.103 --> 00:21:41.968 Classlink customers and people that are interested in Classlink. 00:21:41.968 --> 00:21:49.135 So it brings together a whole group of people that you probably wouldn't bring together if you were doing this solo. 00:21:49.135 --> 00:21:56.042 So those are some of the things that we have really enjoyed about working with Ed Webb and our Ed leaders. 00:21:57.163 --> 00:22:03.530 And, you know, I think something we didn't talk about before in executive briefing is the role of the moderator in this. 00:22:03.530 --> 00:22:06.314 And we are very happy that Anne is here with us. 00:22:06.314 --> 00:22:09.076 She is in this picture right here in this image. 00:22:09.076 --> 00:22:12.601 She is the moderator of this leader panel series. 00:22:12.601 --> 00:22:15.624 And Deary comes on and plays a role too in that. 00:22:15.624 --> 00:22:24.053 And I always say, I always compliment Anne as the moderator because I say a good leader asks good questions. 00:22:24.053 --> 00:22:27.856 Doesn't have to have the answer, but asking the right questions. 00:22:27.856 --> 00:22:30.480 So anyway, that's important. 00:22:30.480 --> 00:22:40.851 And your ability to play the role of the moderator, you don't have to be an expert on the subject, but you can be there as a support and ask good questions. 00:22:40.851 -->

00:22:55.707 And it just increases your opportunity to build the relationships with the presenters, the superintendents or the teachers or whoever you're inviting on to that presentation to build that relationship with them. 00:22:55.707 --> 00:22:57.929 I love seeing the comments in the 00:22:57.969 --> 00:22:58.250 chat. 00:22:58.250 --> 00:22:58.990 They're terrific. 00:22:58.990 --> 00:23:00.432 Well, you're looking at the chat. 00:23:00.432 --> 00:23:12.044 Looking at the comments, I'm going to say, I know that Anne puts in a lot of time behind the scenes and she gets the guests together and they actually talk about what they're going to talk about ahead of time. 00:23:12.044 --> 00:23:18.151 Not every detail, but just having a good global sense of what is going to be discussed. 00:23:18.151 --> 00:23:26.118 If you are a vendor, that's important because you want to know what people are going to say. 00:23:26.118 --> 00:23:29.883 You don't want any big surprises while you're on the webinar. 00:23:29.883 --> 00:23:31.684 It doesn't have to be scripted. 00:23:31.684 --> 00:23:33.366 That's not what I'm saying at all. 00:23:33.366 --> 00:23:41.075 I'm just saying you have to know the direction that you're going and a little bit of practice really goes a long way. 00:23:41.095 --> 00:23:45.941 And we know that many of the districts say we don't want a vendor, we want a partner. 00:23:45.941 --> 00:23:50.325 So this is a really outstanding way to do that. 00:23:50.325 --> 00:23:53.268 Yes, absolutely. 00:23:53.268 --> 00:24:05.781 So as sponsors, Jerry, ClassLink has connected with 20 superintendents and ed leaders during the whole year because that's how many have presented the program they host each year. 00:24:05.781 --> 00:24:14.051 And each one of those programs are on average have been viewed by 1,000 educators, about 30% of them being administrators. 00:24:14.051 --> 00:24:15.554 Great comment. 00:24:15.554 --> 00:24:21.320 So it really has a very big impact in multiple ways. 00:24:23.809 --> 00:24:29.894 That's a reach that we may reach people we wouldn't normally reach. 00:24:29.894 --> 00:24:35.039 And that's very important that we can reach all of these people. 00:24:35.039 --> 00:24:37.561 So a thousand views per program. 00:24:37.561 --> 00:24:38.122 Wow. 00:24:38.122 --> 00:24:38.722 That's 00:24:41.404 --> 00:24:44.708 amazing. 00:24:44.708 --> 00:25:30.359 know that building relationships with superintendents really takes time and experience and so you know any opportunity you have to create a touch then the next time you meet with that leader or or anyone who you're trying to do work with or partner with you've got a touch in there and particularly around content and topic so you have something meaningful to talk about we love talking about the weather when we open a webinar which is great where's the webinar all over the world um But, you know, this gives you the topic of the program in which you can really make a more meaningful

connection. 00:25:30.359 --> 00:25:33.705 All right. 00:25:33.705 --> 00:25:34.467 So let's see. 00:25:34.467 --> 00:25:35.667 What is next? 00:25:35.667 --> 00:25:37.910 Oh, now we're right up to the top 10 tips. 00:25:37.910 --> 00:25:40.211 Oh, I love this part. 00:25:40.211 --> 00:25:41.532 This is so much fun. 00:25:41.532 --> 00:25:42.673 I know. 00:25:42.673 --> 00:25:43.855 We had fun coming up with these. 00:25:43.855 --> 00:25:56.486 And we always say when partners come to us and want to know what's going to make something the most successful, number one, it's always the topic. 00:25:56.486 --> 00:25:58.007 It's not the time of day. 00:25:58.007 --> 00:26:02.131 It's not trying to think of the other things. 00:26:02.131 --> 00:26:03.311 It's not the month. 00:26:03.311 --> 00:26:04.673 It's not the season. 00:26:04.673 --> 00:26:11.621 Webinars work any time of year, even on snow days and holidays. 00:26:11.621 --> 00:26:13.803 And, you know, it's all good. 00:26:13.803 --> 00:26:14.644 Those are all good times. 00:26:14.644 --> 00:26:17.406 But the most important thing is your topic. 00:26:17.406 --> 00:26:19.789 And so that's key. 00:26:19.789 --> 00:26:24.674 Now, the programs that have the top topics right now are going to do the best. 00:26:24.674 --> 00:26:33.263 So we get 3,000 registrants at times for things on science of reading, some of the mental health topics. 00:26:33.263 --> 00:26:39.871 Some of the behavior topics, those are ones that are really, really very top of mind right now. 00:26:39.871 --> 00:26:41.893 Math is moving up fast. 00:26:41.893 --> 00:26:44.955 We have more and more programs on math coming in. 00:26:44.955 --> 00:26:57.028 Behavior is, when we look at what educators themselves pick to watch, mental health and behavior really is really high on what they're watching. 00:26:57.028 --> 00:26:59.432 AI has come up really quickly. 00:26:59.432 --> 00:27:02.796 MTSS, autism, early childhood. 00:27:02.796 --> 00:27:12.246 Mary is posting in the chat a list of our top 10 programs, top 25 programs last year, the webinars, and then also the leadership ones. 00:27:12.246 --> 00:27:17.570 So you can kind of see what some of those topics are that really do the best. 00:27:17.570 --> 00:27:21.996 But again, on average, we're getting 1,000 for those 700 programs. 00:27:21.996 --> 00:27:25.799 So if you have questions on that, yeah, just let us know. 00:27:25.799 --> 00:27:25.859 Go 00:27:26.901 --> 00:27:27.362 ahead, Jerry. 00:27:27.362 --> 00:27:32.948 Yeah, I think it'd be fun for them to put in what do they see as the top topics right now. 00:27:32.948 --> 00:27:33.829 Yes. 00:27:33.829 --> 00:27:35.894 If you have it, please. 00:27:35.894 --> 00:27:36.175 Yeah. 00:27:36.175 --> 00:27:43.174 And Valerie had a great comment about participating in a winning on LinkedIn. 00:27:43.174 --> 00:27:43.295 Yeah. 00:27:43.295 --> 00:27:46.832 And she used the strategies. 00:27:46.832 --> 00:27:50.714 And I wonder how I could

get more information on that. 00:27:50.714 --> 00:27:55.838 Valerie has some, but she has piqued my interest. 00:27:56.759 --> 00:27:56.839 Yeah. 00:27:56.839 --> 00:28:01.084 Well, I mean, that was Alana Leone coming on and presenting on. 00:28:01.084 --> 00:28:03.346 We're using LinkedIn a lot more. 00:28:03.346 --> 00:28:06.628 So it's just a great way for us to learn together. 00:28:06.628 --> 00:28:07.670 Great. 00:28:07.670 --> 00:28:08.210 Yes. 00:28:08.210 --> 00:28:16.101 Tip number two, then, is that you want your presenters to reflect the audience you're trying to reach because Because it's peer-to-peer learning. 00:28:16.101 --> 00:28:19.978 Everyone likes to learn from their peers. 00:28:19.978 --> 00:28:21.303 That's the number one... 00:28:21.303 --> 00:28:28.903 way educators find other resources is by asking their colleagues and listening to their colleagues, right? 00:28:28.903 --> 00:28:39.152 So it's great if you're a company person to be, as we mentioned, the host and the moderator and ask the questions and facilitate the program. 00:28:39.152 --> 00:28:45.538 But you generally want your presenters to be the person you are really trying to make the connection with. 00:28:45.538 --> 00:28:50.301 So, right. 00:28:50.301 --> 00:28:54.925 And you can hear about what if it's behavior in classrooms Yes, that's all. 00:28:54.925 --> 00:28:57.848 Experts in the field, you know, absolutely. 00:28:57.848 --> 00:28:59.090 I should have said that as well. 00:28:59.090 --> 00:29:12.525 If it's a topic, an expert on the topic, and then pairing them, you know, with somebody who is dealing with what the issue or the problem is in the school together so they can talk back and forth. 00:29:12.525 --> 00:29:13.526 That's a great combination. 00:29:14.287 --> 00:29:22.414 And I wanted to add in, I think that it's important, you know, education is one of those places where we are working with all generations, right? 00:29:22.895 --> 00:29:23.316 We have 00:29:23.717 --> 00:29:28.102 children to people that are well-seasoned. 00:29:28.102 --> 00:29:33.646 And so I think it's important that we have intergenerational voices on. 00:29:33.646 --> 00:29:38.752 Sometimes we have topics like AI and we think, well, let's see what the young people think. 00:29:38.752 --> 00:29:46.040 We need to hear what everyone is thinking, not just one group or one generation. 00:29:46.040 --> 00:29:47.942 So I think it's very important to do that. 00:29:47.942 --> 00:29:58.413 I also think that we can highlight our shared values when we talk about topics and empowerment and innovation. 00:29:58.413 --> 00:30:05.060 And so I think that our presenters can really reflect all of those things for us as well. 00:30:06.261 --> 00:30:11.327 Yeah, and I can't emphasize enough how great it is to have students come on and speak. 00:30:11.327 --> 00:30:13.789 We've had several with students talking about AI. 00:30:13.789 --> 00:30:15.551 It's their future. 00:30:15.551 --> 00:30:19.395 We need to know what they think about this. 00:30:19.395 --> 00:30:25.865 And in the slide here, Julie Evans is here So she's the CEO of Project Tomorrow. 00:30:25.865 --> 00:30:29.191 And they do an annual briefing on the state of education. 00:30:29.191 --> 00:30:31.074 And she has students on EdWeb. 00:30:31.074 --> 00:30:36.603 There's a whole panel of them that talk about their experiences with technology. 00:30:36.603 --> 00:30:37.544 And it's great. 00:30:37.544 --> 00:30:38.566 It's really wonderful. 00:30:38.566 --> 00:30:44.844 So the promotion does matter. 00:30:44.844 --> 00:30:49.708 Now, with EdWeb, we do a promotion for all of our sponsors and partners. 00:30:49.708 --> 00:30:55.393 But I think we see the strength of the program when our partners also have a good marketing program. 00:30:55.393 --> 00:30:59.155 And so we're co-marketing what we're doing ahead of time. 00:30:59.155 --> 00:31:02.940 And it's before and after. 00:31:02.940 --> 00:31:04.381 You do your pre-promotion. 00:31:04.381 --> 00:31:07.002 You want to start about four to six weeks ahead of time. 00:31:07.002 --> 00:31:17.854 And just in terms of the promotion is also a little bit related to how you're crafting that title, how you're writing your description. 00:31:17.854 --> 00:31:36.272 One thing that's very important is that, I mean, Jerry, we all know this, you're a couple of months out and you're planning this and you kind of write your title and your description, but as things evolve, things sometimes maybe change as you go along, maybe you've swapped out a presenter and all that. 00:31:36.272 --> 00:31:44.221 But it is important in that whole process that what you've promised and what you've described, you're going to do is what you deliver. 00:31:44.221 --> 00:31:47.144 So that's key. 00:31:47.144 --> 00:31:49.548 And also being clear. 00:31:49.548 --> 00:31:51.288 What's the purpose? 00:31:51.288 --> 00:31:54.932 What are the benefits going to be that somebody's going to get out of it? 00:31:54.932 --> 00:31:59.738 If you want to address one specific audience, then make that clear. 00:31:59.738 --> 00:32:09.368 But we always think it's great that most topics can be relevant to an administrator, a teacher, a librarian, different roles. 00:32:09.368 --> 00:32:19.398 And so we think it's great to broaden the your topic to see how it can appeal to the widest educator audience as possible. 00:32:19.398 --> 00:32:23.284 I don't know, Jerry, what do you think about this topic? 00:32:24.944 --> 00:32:42.384 Yes, I have seen some really fun promotions that people put out, maybe just a little video or maybe even a video clip or something or an emoji they put out to get people excited about what's going to happen. 00:32:42.384 --> 00:33:17.981 happen what's going to go on and posting that on social media can really get things going also a lot of times someone will see it even on LinkedIn or Facebook and send it to someone they know that might be

interested in that webinar so promoting ahead of time is really a good idea and to do it often because not everybody sees it the day that you put it out there so it's really fun to do those kinds of things and get get your audience excited about what you're going to be talking about 00:33:18.863 --> 00:34:12.920 well and as we talk about this you know peer-to-peer learning we do find is that and you know as we said before you know have your presenters reflect who you want to attract so we always this is an example of ours we always feature the presenters as as the primary image in our promotions and their titles because um you might have a nice illustration about the topic or something but we feel people are coming to hear from people so we've generally found that putting your presenters forward is your primary images um and content is the best yes yes i would agree i think that's a great tip now we offer those certificates so in that description if you can offer something you're going to give away something free um anything people love educators love additional resources so anything you can sweeten your presentation with um It's great. 00:34:12.920 --> 00:34:15.684 And we have a special offer for today. 00:34:15.684 --> 00:34:24.253 So if you've not done a, well, even if you have done a webinar with us, we'll give you $500 off on a new booking if you want to try a webinar with AdWeb. 00:34:24.253 --> 00:34:26.034 So that's our offer for today. 00:34:26.034 --> 00:34:26.394 That 00:34:26.614 --> 00:34:27.416 is amazing. 00:34:27.416 --> 00:34:32.822 I also think things like giving them, people love to hear like 10 tips. 00:34:32.822 --> 00:34:35.625 They love to come away with something. 00:34:35.625 --> 00:34:38.547 They know that when I finish, I'll come away with something. 00:34:38.547 --> 00:34:43.873 And some of the tips might be things you already know, but but maybe you need to be reminded. 00:34:43.873 --> 00:34:46.856 And Peggy, I can't agree more. 00:34:46.856 --> 00:34:48.798 $500 off. 00:34:48.798 --> 00:34:50.820 That is pretty nice, Lisa. 00:34:50.820 --> 00:34:51.681 That's great. 00:34:52.402 --> 00:34:54.085 Yeah, we're happy to do that. 00:34:54.085 --> 00:34:55.465 But you're right. 00:34:55.465 --> 00:34:56.306 You're right, Jerry. 00:34:56.306 --> 00:34:59.550 Like three ways, five strategies, 10 tips. 00:34:59.550 --> 00:35:00.952 I don't know those. 00:35:00.952 --> 00:35:04.335 And keeping that title short is important. 00:35:04.335 --> 00:35:12.784 And we always say like frequently they come in and it might be a 10 word title and the word math is the last word Right. 00:35:12.784 --> 00:35:14.806 And that's what that program is about. 00:35:14.806 --> 00:35:24.737 So we always coach on getting if you're if it's a math program, get get the word math in the first few words of that title before you add. 00:35:24.737 --> 00:35:30.503 A lot of people tend to do like kind of a catchy little phrase to begin with. 00:35:30.503 --> 00:35:33.367 And then the main topic is in the subtitle. 00:35:33.367 --> 00:35:37.210 And we always almost always suggest just flip it. 00:35:38.052 --> 00:35:38.371 Yes. 00:35:38.833 --> 00:35:43.938 Make your your first thing because everybody I heard so me say one time, we don't read, we skim. 00:35:43.938 --> 00:35:47.802 And so we have to write, you have to write for skimming. 00:35:47.802 --> 00:36:00.255 And so if you're looking at all of our offers in our newsletter or on our calendar or whatever, we all go and skim just those first few words and you want to grab their attention in those first few words. 00:36:01.597 --> 00:36:02.318 Absolutely. 00:36:02.318 --> 00:36:04.039 Great ideas. 00:36:05.666 --> 00:36:07.867 So this is just, you know, your marketing plan, right? 00:36:07.867 --> 00:36:12.652 Pre-plan, post-plan, start six weeks in advance. 00:36:12.652 --> 00:36:42.400 We do all this promotion for our sponsors, but, you know, when you're doing this, you know, you want to do it as co-promoting, or if you're doing this on your own, you want to put the information on your website, create an email campaign, create a social media campaign, add it to your newsletters, give it to your salespeople, send, you know, send a personal announcement, put it on LinkedIn, send it to your send announcements, have that call to action, and be sure you've got ahead of time how you're going to nurture those leads afterwards. 00:36:42.400 --> 00:36:57.342 Are you going to go through the data and send some of the top leads to your salespeople, put some into your marketing plans, and have your strategy set out ahead of time for how you're going to follow up as well? 00:36:57.342 --> 00:36:59.864 Because doing it quickly is really important. 00:37:00.802 --> 00:37:01.563 Absolutely. 00:37:01.563 --> 00:37:02.063 Yes. 00:37:02.063 --> 00:37:06.967 And you can't put it in too many places because you never know who you're going to reach. 00:37:06.967 --> 00:37:08.969 It's like throwing a pebble in the water. 00:37:08.969 --> 00:37:10.690 People spread it for you. 00:37:10.690 --> 00:37:16.335 And I think that's what they do with Ed Webb because you have such a large audience. 00:37:17.436 --> 00:37:19.757 Well, the ripple effect is really great. 00:37:19.757 --> 00:37:22.621 I mean, we have some of those numbers we showed before. 00:37:22.621 --> 00:37:27.164 So, you know, 70% of the audience watches it afterwards and you can keep promoting that. 00:37:27.164 --> 00:37:28.766 I mean, people love to do that. 00:37:28.766 --> 00:37:29.246 Yeah. 00:37:29.246 --> 00:37:30.708 It's not a one and done. 00:37:30.708 --> 00:37:32.010 For sure. 00:37:32.599 --> 00:37:32.702 Right. 00:37:33.442 --> 00:37:33.882 All right. 00:37:33.882 --> 00:37:37.945 So this is the topic of making presentations fun and engaging. 00:37:37.945 --> 00:37:40.547 And there are so many ways to do this now. 00:37:40.547 --> 00:37:47.094 So we used webcams from the beginning and open

chat from the beginning when most people did not do that. 00:37:47.094 --> 00:37:50.836 I think sometimes people are still worried about open chat. 00:37:50.836 --> 00:38:02.007 I'm on a lot of industry things, particularly now in our polarized environment, people are afraid to have it be open, but we do really want to be committed to open chat. 00:38:02.007 --> 00:38:04.068 We opened the room early. 00:38:04.068 --> 00:38:05.391 We want to say hi to folks. 00:38:05.391 --> 00:38:07.416 We want to see where everybody's coming in from. 00:38:07.416 --> 00:38:12.005 There's a lot of different tools you can use, one of which is showing video clips. 00:38:12.005 --> 00:38:21.884 So, Jerry, let's demonstrate an example of how far we've come from the early days of online presentations. 00:38:21.884 --> 00:38:24.628 So, Mary, roll the tape. 00:38:27.905 --> 00:38:28.887 Scandals happen all the time. 00:38:28.887 --> 00:38:31.329 The question is, how do democracies respond to those scandals? 00:38:32.070 --> 00:38:34.911 And what will it mean for the wider region? 00:38:34.911 --> 00:38:36.333 I think one of your children has just walked in. 00:38:36.333 --> 00:38:41.277 I mean, shifting sands in the region, do you think relations with the North may change? 00:38:41.277 --> 00:38:44.599 I would be surprised if they do. 00:38:47.523 --> 00:38:49.684 Pardon 00:38:50.445 --> 00:38:50.525 me. 00:38:51.726 --> 00:38:51.806 My 00:38:51.907 --> 00:38:52.728 apologies. 00:38:52.728 --> 00:38:58.413 Well, where is this going to be for the region. 00:38:59.934 --> 00:39:00.034 My 00:39:01.376 --> 00:39:02.817 apologies. 00:39:02.836 --> 00:39:05.500 So many of you have seen that one before. 00:39:05.500 --> 00:39:08.382 That's from about 10 years ago. 00:39:08.382 --> 00:39:15.431 But now, and actually, you know, there is a satire version of it. 00:39:15.431 --> 00:39:24.300 We should have found that one too, which is a woman doing the presentation and the kids come in and she puts the child on her lap. 00:39:24.300 --> 00:39:26.443 She starts cooking on the side. 00:39:26.443 --> 00:39:47.858 She's like doing everything at the same time you know multitasking on a webinar but you know we just we're happy if a pet walks across your laptop or it's not great when the fire alarm goes off in schools you know some of those things but right but I 00:39:47.898 --> 00:39:53.398 think people are used to it it's the world we live in and Yeah, you just have to. 00:39:53.398 --> 00:39:55.001 Someone said, do it with grace. 00:39:55.001 --> 00:39:55.400 Just 00:39:58.543 --> 00:40:06.490 keep going. 00:40:06.490 --> 00:40:22.224 Right. 00:40:22.224 --> 00:40:27.070 And I 00:40:30.492 --> 00:40:34.257 was just reading a book last night about your digital presence. 00:40:34.257 --> 00:40:41.023 And, you know, when we're together, we make eye contact and I can see you in the eyes. 00:40:41.023 --> 00:40:45.409 But we have to recreate that here on screen. 00:40:45.409 --> 00:40:48.012 And so we really need to be aware of it. 00:40:48.012 --> 00:40:51.856 And I would think that we would all know all these things. 00:40:51.856 --> 00:40:53.318 but I think they're worth saying. 00:40:53.318 --> 00:41:00.125 First of all, you want to be about as far from the camera as you would be talking to someone, right? 00:41:00.125 --> 00:41:02.648 You don't want to be in your personal space. 00:41:02.648 --> 00:41:06.010 They can't see you. 00:41:06.010 --> 00:41:07.512 It's really important. 00:41:07.512 --> 00:41:10.996 So make sure that you're about that distance. 00:41:10.996 --> 00:41:15.320 Also, you want to make sure that your background is not too distracting. 00:41:15.320 --> 00:41:19.505 You know, things going on that could distract people. 00:41:19.505 --> 00:41:25.231 Another thing that's important and I do this naturally, is that you see people's hands. 00:41:25.231 --> 00:41:32.639 You know, the psychology behind this is if someone can see your hands, they trust you a little bit more. 00:41:32.639 --> 00:41:44.952 And that's from our just evolution of our brain back in the day when people would put out their hand for a handshake to show that they weren't going to harm you. 00:41:44.952 --> 00:41:48.235 And so that's just ingrained in our minds. 00:41:48.235 --> 00:41:51.519 And so we like those kinds of things. 00:41:51.519 --> 00:42:04.233 But we have to be very aware of our environment and making sure that we're putting out a professional look, but yet it needs to be authentic and about who you are. 00:42:04.233 --> 00:42:14.583 So I think it's important that you pay attention to all of that and that you think about the environment, go on ahead of time, make sure things look right. 00:42:14.583 --> 00:42:24.775 Lisa knows I was up and down and moving things and trying to get everything the way I needed it because I hadn't been on a webinar for about a month. 00:42:24.775 --> 00:42:27.018 So my office had changed. 00:42:27.018 --> 00:42:33.123 And so you have to reconnect and get ready for that again. 00:42:33.123 --> 00:42:39.510 So those are just tips to think about as you are getting ready to be on camera. 00:42:40.112 --> 00:42:43.235 Well, and I think our next tip may be about getting ready. 00:42:43.235 --> 00:42:43.815 Let me see. 00:42:43.815 --> 00:42:44.916 What's our next? 00:42:44.916 --> 00:42:46.739 What's number six? 00:42:46.739 --> 00:42:50.943 Number six is yes, prepare ahead. 00:42:50.943 --> 00:43:05.318 So I'm going to invite Mary, our program manager, who is on here with us today, to come on and talk, Mary, a little bit about this importance of preparing for a successful webinar. 00:43:05.318 --> 00:43:11.485 We were saying we love it when the TV shows flash on the people in the production room who are running the event, whatever. 00:43:11.485 --> 00:43:18.152 We're inviting Mary on to talk with you a little bit about all these kind of ideas of how to get ready. 00:43:18.152 --> 00:43:22.317

Mary, the value of the tech check ahead of time Right. 00:43:22.317 --> 00:43:27.086 Like so we actually had a little bit of a glitch today and we didn't work ahead of time. 00:43:27.086 --> 00:43:34.862 And so it just is it was an actual demonstration when you skip the step of, you know, not doing that. 00:43:34.862 --> 00:43:35.523 You never know. 00:43:35.523 --> 00:43:35.744 So. 00:43:35.744 --> 00:43:37.608 So anyway, Mary, you do such a great job. 00:43:37.608 --> 00:43:39.132 Talk to us a little bit about this step. 00:43:40.737 --> 00:43:46.623 Yeah, so kind of breaking the fourth wall a little, I feel like, getting a glimpse behind the scenes. 00:43:46.623 --> 00:44:03.797 As a program manager, I mean, my job is just to support everything start to finish and pull everything together, which I think really lets the hosts and the moderators, the presenters to focus on the content and their presentation. 00:44:03.797 --> 00:44:06.579 And that's what we want to do is make it an easy lift for them. 00:44:06.579 --> 00:44:42.717 So, you know, having a program host who also is just focused on that moderation piece from your organization and they can be on camera during the beginning and end of the whole thing but they can facilitate that Q&A and kind of curate it too because you definitely know your organization and your presenters best so I think you can help them with what they're going to be ready if they can answer things on the fly and maybe they're not quite ready to answer things on the fly so you're feeding in the background so sometimes to our presenters. 00:44:42.717 --> 00:44:49.666 We're kind of feeding those questions when they have a minute so that they can prepare themselves for that Q&A time at the end. 00:44:49.666 --> 00:44:52.027 So definitely having that host. 00:44:52.027 --> 00:44:55.391 Also, they might be monitoring the chat too. 00:44:55.391 --> 00:45:27.726 But as program managers at EdWeb, I think it's useful that we're able to do that so that we can really make sure those tech questions are handled, anything about our platform, of course, and that we can push those into you know, our private chat in the background, again, kind of behind the scenes info there, and also the Q&A tool so that they don't have to worry about it because these chats can be so engaging with educators giving tips and a presenter doesn't have time to pay attention to all of that. 00:45:27.726 --> 00:45:37.717 So, you know, having team and program manager to be able to make sure that all of that is taken care of is just another way to take that lift off of them. 00:45:37.717 --> 00:46:56.907 And similarly, you know, giving those instructions and deadlines to the presenters so they have a clear idea of what they need for the presentation and also what their options are for the presentation in terms of if they can add videos and what those videos need to look like and then sticking with them on those deadlines I was a third grade teacher so really

good at reinforcing those due dates and you gotta make sure that they have those and they're ready to go and then you know also that tech check like lisa said is so important a week or two before just to make sure everyone's good to go with the platform even if it's a familiar platform like zoom zoom webinars can be very different than zoom meetings but also they're always updating those features and so it's great to be able to just go on beforehand and make sure that everybody's set and to be able to to just make sure that you know Even getting the background information of if they're on a Mac or a PC or what browser they're using lets us be able to help better if something does go wrong right before the live show so that we can troubleshoot and having all that information ahead of time. 00:46:56.907 --> 00:47:01.931 But still, even with a tech check, logging in that 30 minutes early. 00:47:01.931 --> 00:47:06.355 We always say you don't need it until you need it, and then sometimes you really need it. 00:47:06.355 --> 00:47:11.559 And so making sure that everything is good to go. 00:47:11.559 --> 00:47:14.643 And that gives you time for a quick run of show. 00:47:14.643 --> 00:47:20.469 And also, like I said, I was a third grade teacher and I would do anything in front of my students. 00:47:20.469 --> 00:47:24.673 But adults, presenting to adults was a different story. 00:47:24.673 --> 00:47:38.449 And so I think that that's the case because we have so many educators on our webinars and they might not always be totally comfortable presenting to adults because they are in the classroom and this isn't maybe what they're doing all the time. 00:47:38.449 --> 00:47:49.601 So calming those nerves beforehand and trying to get everybody excited and ready to go for the presentation during that 30 minute time is also super useful. 00:47:50.902 --> 00:48:01.373 One of the things I appreciate from you is about two hours ahead of time, you send us an email with all of the links, what to do, where to go, because everybody is so busy. 00:48:01.373 --> 00:48:12.045 You sent it before, but it could be buried and you understand that, that to have it at the top of that inbox is going to be really nice for the people coming on. 00:48:12.045 --> 00:48:13.849 I appreciate that very much. 00:48:13.849 --> 00:48:24.545 I also appreciate when you put links in the chat because we don't always have time to go get that link or find it and you all find it, pop it in there and we're ready to go. 00:48:24.545 --> 00:48:27.248 So very appreciated the work you do. 00:48:27.289 --> 00:48:29.692 Thank you, Mary. 00:48:29.692 --> 00:48:31.875 This is great. 00:48:31.875 --> 00:48:34.766 All right. 00:48:34.766 --> 00:48:35.967 What is next? 00:48:35.967 --> 00:48:37.789 Number seven. 00:48:37.789 --> 00:48:43.534 We kind of alluded to this before, following up immediately afterwards, right? 00:48:43.534 --> 00:48:54.943 So when we do a webinar, we always go out to everyone who's

here is going to get an email tomorrow with information if you want a certificate and the recording. 00:48:54.943 --> 00:49:07.195 And if someone registered but wasn't able to attend because we had double the number of our attendees here who registered who are interested in this, they can watch the recording So doing that right away and we do that the day after. 00:49:07.195 --> 00:49:12.159 And then we send all the lead information to our sponsors that next day. 00:49:12.159 --> 00:49:15.661 So you just want to be prepared with a thank you. 00:49:15.661 --> 00:49:18.583 What's your call to action going to be? 00:49:18.583 --> 00:49:19.925 What can you offer folks? 00:49:19.925 --> 00:49:21.586 What are you going to do with those leads? 00:49:21.586 --> 00:49:28.373 You take that chat log and go through it for quotes and ideas and messaging. 00:49:28.373 --> 00:49:34.018 And then it's also really great if you can invite people to your next event. 00:49:34.018 --> 00:49:34.641 right there. 00:49:34.641 --> 00:49:38.385 We have our open rate on the day after email is like 60 to 70%. 00:49:38.385 --> 00:49:42.068 So you get huge opens on that. 00:49:42.068 --> 00:49:47.393 So that's an opportunity to put like a really important message in there that you want to get across. 00:49:47.393 --> 00:49:48.835 Jerry, what do you think? 00:49:49.375 --> 00:49:49.715 Yes. 00:49:49.715 --> 00:49:59.164 One of the things that our podcast producer has started doing is putting out shorts from the podcast, just short little video clips. 00:49:59.164 --> 00:50:10.233 And I think they're like 15 seconds long to show what was said and then generate more interest in what was done on that podcast. 00:50:10.233 --> 00:50:11.936 I think that is very good. 00:50:11.936 --> 00:50:17.322 And posting afterwards, because like you said, it's not a one and done. 00:50:17.322 --> 00:50:19.443 People can still come in and listen. 00:50:19.443 --> 00:50:28.233 And so I think that's important to pull out the key pieces and let people know what they missed, but what they can still get. 00:50:28.934 --> 00:50:29.175 Yeah. 00:50:29.175 --> 00:50:29.934 Yeah. 00:50:29.934 --> 00:50:34.159 We have a question in the chat about AI impacting this, and that is going to be one of our tips. 00:50:34.159 --> 00:50:36.409 So coming up, not sure which one it is. 00:50:36.409 --> 00:50:37.815 I don't think it's quite the next one yet. 00:50:37.815 --> 00:50:49.144 Well, I mean, sort of because AI can be used to help you edit and modify and generate content. 00:50:49.144 --> 00:50:59.934 So the content you're creating here through the chat log, through the original recording, the MP4, the MP3, transcripts that you get from it. 00:50:59.934 --> 00:51:05.219 I mean, you have an enormous amount of content and then you can take that and do different things. 00:51:05.219 --> 00:51:11.023 But I think Mary's going to post a link in the chat to, we create an e-publication out of that. 00:51:11.023 --> 00:51:14.927 for leaders with our leadership content. 00:51:14.927 --> 00:51:19.472 And we put articles and recordings in there and advertising in there. 00:51:19.472 --> 00:51:26.920 So you're really creating an asset when you do one of these and you want to think about all the ways you can do it. 00:51:26.920 --> 00:51:31.925 But I mean, Jerry, the way that you all do your podcasts and everything you do with that is a great example. 00:51:32.907 --> 00:51:33.208 Right. 00:51:33.208 --> 00:51:40.976 And also, if it's a topic that you don't know so much about, you can use AI to kind of catch you up. 00:51:40.976 --> 00:51:51.827 on what it is that you need to know about that topic, especially if you are the moderator and you need to think about that topic a little deeper than you have before. 00:51:51.827 --> 00:51:54.590 So I know that helps on our podcast. 00:51:54.590 --> 00:51:57.753 And then I think our shorts are actually created by AI. 00:51:57.753 --> 00:51:59.876 I think they are. 00:52:01.137 --> 00:52:01.498 Yes. 00:52:01.498 --> 00:52:05.621 So I think our next tip is about AI. 00:52:05.621 --> 00:52:07.403 Yes. 00:52:07.403 --> 00:52:10.927 So, I mean, I think we're just at the beginning of everything. 00:52:10.927 --> 00:52:11.829 you can do here. 00:52:11.829 --> 00:52:14.731 I mean, somebody asked me today, how are you using AI? 00:52:14.731 --> 00:52:17.554 And I said, the way we're using AI is this. 00:52:17.554 --> 00:52:25.923 Because our main website, we've posted everything about every single one of our webinars that we've ever done, and it's all there. 00:52:25.923 --> 00:52:36.375 And you can go to Google on your phone and say, please give me a list of ed webinars on MTSS, and it will give you a list of all of them with the links, and you can watch them right here. 00:52:36.375 --> 00:52:40.699 So I mean, that's really pretty phenomenal. 00:52:40.699 --> 00:52:59.760 But I've gone in and asked it to come up with topic ideas, title help, descriptions, ask for topics that would be, you know, put in, you know, what your audience, who your audience is and ask it to suggest topics. 00:52:59.760 --> 00:53:08.409 Summarizing chat logs, writing a blog post or, you know, this content, you know, using the content. 00:53:08.409 --> 00:53:14.155 This is really, we're just at the beginning of how AI is going to help us with all this. 00:53:14.155 --> 00:53:15.097 It's pretty exciting. 00:53:15.097 --> 00:53:16.217 Well, and your leads. 00:53:16.217 --> 00:53:16.818 Did I put that? 00:53:16.818 --> 00:53:17.920 Yeah, on your leads, too. 00:53:17.920 --> 00:53:20.041 Go in if you want to go in and find out. 00:53:20.041 --> 00:53:22.284 Ask AI to give you your top leads. 00:53:23.125 --> 00:53:31.233 Yes, and I love it going in and looking at the chat and see what the important topics were, what people were saying. 00:53:31.233 --> 00:53:39.322 There's just so much it can do so quickly and give you so much information that you wouldn't

have had before. 00:53:39.882 --> 00:53:43.967 Yeah, I mean, so we can a lot of people who are suggesting additional resources in the chat. 00:53:43.967 --> 00:53:46.130 And AI summarizes that, right? 00:53:46.130 --> 00:53:53.177 So we're using it in so many ways, particularly to analyze data and information and summarize things. 00:53:53.177 --> 00:53:55.739 It's really remarkable what it can do in that way. 00:53:55.739 --> 00:54:04.568 We are working with a lot of school districts now who are watching our webinars and are making our webinars available for professional learning for the staff. 00:54:04.568 --> 00:54:10.074 And then we have all the data on the programs the staff is watching and their reflections and their ratings of all that. 00:54:10.074 --> 00:54:15.561 And then we We can give that back to a district and it's crazy. 00:54:15.561 --> 00:54:18.724 I mean, we can answer any questions they want about it. 00:54:18.724 --> 00:54:20.927 We have a lot of districts who are giving comp time. 00:54:20.927 --> 00:54:27.813 If they watch, you know, four webinars, they get out of a PD day and then they want to let us know who did it. 00:54:27.813 --> 00:54:31.637 And we can tell them like in seconds who qualifies for that. 00:54:31.637 --> 00:54:36.943 So it's really, AI is really, I think, very, very exciting. 00:54:37.885 --> 00:54:38.646 Oh, it is. 00:54:38.646 --> 00:54:40.688 And we're just using it for everything. 00:54:40.688 --> 00:54:53.300 Yeah, my husband needed to get new eyeglasses and he had a special look he wanted and we couldn't decide. 00:54:53.300 --> 00:54:59.088 So I took pictures of him and I popped it into chat GPT and said, this is what he's looking for. 00:54:59.088 --> 00:55:02.570 And it analyzed all of them and gave us a suggestion. 00:55:02.570 --> 00:55:05.795 I mean, you just don't know. 00:55:05.795 --> 00:55:08.036 I'm going to do that. 00:55:08.036 --> 00:55:09.878 It was great. 00:55:09.878 --> 00:55:10.639 It was great. 00:55:10.639 --> 00:55:15.065 So with Maddie's recommendation. 00:55:15.865 --> 00:55:22.172 So fantastic. 00:55:22.172 --> 00:55:32.724 So it's fun. 00:55:32.724 --> 00:55:42.534 to submit your request for that. 00:55:42.534 --> 00:55:45.177 And we'd be really happy to do that for you. 00:55:45.177 --> 00:55:48.641 Only available to attendees today. 00:55:48.641 --> 00:55:54.746 But there are other organizations that do it, Education Week, eSchool News, Tech and Learning. 00:55:54.746 --> 00:56:02.615 And certainly encourage you to go out and ask for their media kits and find out what it is to do with them. 00:56:02.615 --> 00:56:04.617 And people have slightly different audiences. 00:56:04.617 --> 00:56:11.985 And so you want to get the partner who's got the right audience for what you're what you are trying to do. 00:56:11.985 --> 00:56:23.097 And then if you, you know, depending on what your budget is, but if you've done something with one company and you've got the webinar set up and

your presenters or whatever, you know, do it again. 00:56:23.097 --> 00:56:29.483 Don't feel like you have, you know, do it in a different environment so that you leverage that effort and try it in different places. 00:56:29.483 --> 00:56:32.568 And you can use it for so many different purposes. 00:56:34.028 --> 00:56:42.478 Well, and one of the things that ClassLink has done is it's focused on education and empowering students educators first 00:56:43.159 --> 00:56:43.259 and 00:56:43.820 --> 00:56:45.722 talk about ClassLink second. 00:56:45.722 --> 00:56:52.668 So we really are focused on making sure that you're learning and moving forward. 00:56:52.668 --> 00:57:00.356 And then we talk about how we can partner with you and be a good resource to make life easier for you in your district. 00:57:00.356 --> 00:57:01.699 But we don't lead with that. 00:57:01.699 --> 00:57:04.681 And that isn't the reason that we do these webinars. 00:57:04.681 --> 00:57:06.744 It's really to empower. 00:57:06.744 --> 00:57:12.929 So I think that's important as well, because nobody wants wants to go to a salesy thing, right? 00:57:13.590 --> 00:57:13.811 Right, 00:57:14.231 --> 00:57:14.552 right. 00:57:14.552 --> 00:57:15.552 They just, yeah. 00:57:16.353 --> 00:57:16.652 So. 00:57:16.652 --> 00:57:26.641 And let's see, I think we have come to, oh, I think just to end on just the point about how, you know, everybody's learning. 00:57:26.641 --> 00:57:28.704 Sometimes I say it's like 3D learning. 00:57:28.704 --> 00:57:34.628 It's really incredible how, I mean, Jerry, I'm learning from you in the middle of this presentation, right? 00:57:34.628 --> 00:57:38.992 And then I've learned some things from the chat and what people are posting in the chat. 00:57:38.992 --> 00:57:45.153 And hopefully those- All of you who are here have learned from some of the things we've said and the information we've shared. 00:57:45.153 --> 00:57:57.724 So it's really, and if we had a sponsor, they'd be getting all their insights out of what we've said here and figuring out how to help that improve the work that they do. 00:57:57.724 --> 00:58:03.909 So it's really enjoyable and it is very, very much a way to have a great time. 00:58:04.951 --> 00:58:05.972 Oh, it really is. 00:58:05.972 --> 00:58:12.277 And I just love that being a former social studies Thank you. 00:58:40.367 --> 00:58:41.349 come in from everywhere. 00:58:41.349 --> 00:58:45.998 You know, sometimes it's difficult, particularly in social media, to feel good. 00:58:45.998 --> 00:58:48.563 There's a lot happening in social media that's so negative. 00:58:48.563 --> 00:59:01.748 But, you know, I must say I'm very happy that our communities are so positive and that educators are so positive and so passionate about helping their students and helping each other. 00:59:02.786 --> 00:59:06.009 Okay, Peggy, I love your comment. 00:59:06.009 --> 00:59:09.532 Retired educators that want to stay connected. 00:59:09.532 --> 00:59:11.673 You are so right. 00:59:11.673 --> 00:59:19.400 And I have to share, I took personal days this week so that I could go help my daughter set up her new classroom. 00:59:19.400 --> 00:59:22.963 It never gets out of our system, does it, Peggy? 00:59:22.963 --> 00:59:24.525 We just love it. 00:59:24.525 --> 00:59:27.467 And staying connected with technology is true. 00:59:27.467 --> 00:59:31.650 I am going to look up tech for seniors and see what that's all about. 00:59:31.650 --> 00:59:33.333 But you're Right. 00:59:33.333 --> 00:59:36.356 It's not always just the people in the trenches. 00:59:36.356 --> 00:59:40.742 It's the people that have been there and they want to stay connected. 00:59:40.742 --> 00:59:42.063 I love that comment. 00:59:42.063 --> 00:59:42.965 Thank you for that. 00:59:43.005 --> 00:59:44.847 And some of them come back. 00:59:44.847 --> 00:59:47.951 Some of them retire and find other ways to participate. 00:59:47.951 --> 00:59:50.193 Yes, exactly. 00:59:50.193 --> 00:59:51.114 And we need that. 00:59:51.114 --> 00:59:53.438 It's wonderful. 00:59:53.438 --> 01:00:00.813 So Q&A, here, let's go look and see if there is anything in audience questions. 01:00:00.813 --> 01:00:11.213 Looks like nobody posted anything in the Q&A box, but does anybody have a question that they'd like to, we're almost at the top of the hour. 01:00:11.213 --> 01:00:13.237 We're big talkers. 01:00:13.237 --> 01:00:15.300 Oh. 01:00:15.681 --> 01:00:19.304 And I have had a great time on top of all of this. 01:00:19.304 --> 01:00:24.610 Yes, it's been great sharing all of these ideas. 01:00:24.610 --> 01:00:31.114 And is there, oh, I know, but in the chat, if there's something we missed, a tip. 01:00:31.655 --> 01:00:32.757 What did we, did we miss 01:00:32.936 --> 01:00:33.376 something? 01:00:33.376 --> 01:00:35.659 There's always another tip. 01:00:35.659 --> 01:00:39.402 There's always another tip and we're always here for the learning. 01:00:39.402 --> 01:00:47.289 So if there's something that you've seen in webinars that you love that we didn't hit on, tell We would love to know. 01:00:47.309 --> 01:00:49.731 Yes, absolutely. 01:00:49.731 --> 01:00:51.855 Thank you, Jerry. 01:00:51.855 --> 01:00:53.797 It was so fun to do this with you in person. 01:00:53.797 --> 01:01:01.043 The executive briefing we did together and it sparked the idea of us doing this online. 01:01:01.043 --> 01:01:03.266 So I love that. 01:01:03.266 --> 01:01:05.208 And now we can share this with the world. 01:01:06.990 --> 01:01:14.958 And I hope more people take advantage of this and do more webinars because it just really makes us all better. 01:01:14.958 --> 01:01:15.599 We learn more. 01:01:15.599 --> 01:01:16.360 from each other. 01:01:16.360 --> 01:01:17.382 And I like that. 01:01:18.143 --> 01:01:18.483 We do. 01:01:18.483 --> 01:01:20.365 Well, thank you all for being here. 01:01:20.365 --> 01:01:22.248 It was really great to connect with you. 01:01:22.248 --> 01:01:26.514 Hope it's been helpful and you'll receive the recording tomorrow. 01:01:26.514 --> 01:01:27.896 Share it. 01:01:27.896 --> 01:01:29.778 Thank you. 01:01:29.778 --> 01:01:31.360 All right. 01:01:31.360 --> 01:01:31.922 Bye 01:01:31.942 --> 01:01:32.382 everyone. 01:01:32.382 --> 01:01:33.925 Bye-bye. 01:01:33.925 --> 01:01:37.771 We hope you enjoyed this EdWeb podcast. 01:01:37.771 --> 01:01:42.079 If you'd like to receive a CE certificate, you must watch the video recording. 01:01:42.079 --> 01:01:45.568 Recordings and quizzes can be found in the EdWebinar archives. 01:01:45.568 --> 01:01:50.860 Please visit home.edweb.net podcast for more information.