Transcrição completa de Compute This 11-1-2026

you could do it. No one ever believed 36 00:02:01.230 --> 00:02:02.810 that they would do it. And then when they saw 37 00:02:02.829 --> 00:02:05.750 the numbers and said, wow, look at how the hard 38 00:02:05.790 --> 00:02:08.319 drive pricing and the memory pricing has changed. This is 39 00:02:08.370 --> 00:02:11.110 a real deal here. If we take this opportunity to 40 00:02:11.289 --> 00:02:14.430 upgrade our computer rather than replacing it with a brand 41 00:02:14.469 --> 00:02:18.349 new one, we could save hundreds of dollars. And not 42 00:02:18.389 --> 00:02:20.789 like the way Geico saves you hundreds of dollars, right? 43 00:02:21.069 --> 00:02:24.409 Not $ 78 a month over a long period of time. 44 00:02:24.750 --> 00:02:27.849 But this is like when you put your money on 45 00:02:27.879 --> 00:02:31.159 the table, you will put $ 500 or $ 800 less on 46 00:02:31.199 --> 00:02:33.099 the table than if you were buying a whole new computer. 47 00:02:33.800 --> 00:02:36.900 It's that kind of money. It's a significant amount of 48 00:02:36.919 --> 00:02:40.819 the purchase. I remember hearing something that the Trump administration 49 00:02:40.860 --> 00:02:43.620 was about to cut a bunch of regulations for new cars. 50 00:02:44.259 --> 00:02:46.439 And they were talking about all the things that new 51 00:02:46.479 --> 00:02:48.460 car manufacturers weren't going to have to do anymore and 52 00:02:48.479 --> 00:02:50.800 the cafe standards and all these things and all the 53 00:02:50.860 --> 00:02:53.680 red tape that was getting cut. And I thought, that's 54 00:02:53.719 --> 00:02:55.620 a good thing. I'm thinking, that's a good thing. That's 55 00:02:55.639 --> 00:02:58.039 going to help these manufacturers out. That's going to help 56 00:02:58.400 --> 00:03:00.840 the car prices out. Then the last line of the 57 00:03:00.879 --> 00:03:05.680 story says, Experts believe that all of these rules, if implemented, 58 00:03:05.979 --> 00:03:09.069 will save the average consumer $ 900 on the cost of 59 00:03:09.110 --> 00:03:15.789 a new vehicle. And I'm like, I'm looking at Mustangs. 60 00:03:15.830 --> 00:03:17.009 They want to sell me for like $ 145, 000, $ 170, 000 for 61 00:03:17.030 --> 00:03:18.870 a Mustang. I don't care what kind of exhaust it 62 00:03:18.889 --> 00:03:19.719 has or what kind of. 63 00:03:27.419 --> 00:03:31.159 A Predator 5.2 engine. I'm not paying $ 100, 000 and $ 120, 000 64 00:03:30.879 --> 00:03:36.979 more for 0.2 more liters in my engine. It doesn't 65 00:03:37.020 --> 00:03:42.620 make sense. It's too much. $ 900 is not a significant savings. Vroom, vroom. Yeah, 66 00:03:42.719 --> 00:03:46.159 not a significant savings. So this with the holiday special 67 00:03:46.379 --> 00:03:48.539 is a significant savings. So first thing I want to 68 00:03:48.560 --> 00:03:50.759 do is cover what we did last week, guys, just 69 00:03:50.780 --> 00:03:52.159 to get this out of the way. So if you 70 00:03:52.180 --> 00:03:54.590 missed the show last week, You can pick that up 71 00:03:54.689 --> 00:03:58.789 over at Facebook.com slash Schrock Innovations. You can also pick 72 00:03:58.830 --> 00:04:01.590 it up over at SchrockInnovations.com. Click on Radio Show, and 73 00:04:01.610 --> 00:04:03.349 you can watch all the previous shows there, listen to 74 00:04:03.370 --> 00:04:06.189 them as well. Last week, we talked a little bit 75 00:04:06.210 --> 00:04:08.870 more about the router ban that was hitting the United States. 76 00:04:09.370 --> 00:04:12.289 All the big brands got exemptions except for TP-Link, and 77 00:04:12.409 --> 00:04:15.680 TP-Link is the only company that actually did what the 78 00:04:16.079 --> 00:04:20.040 administration asked them to do. So, yeah, that was weird. 79 00:04:20.620 --> 00:04:24.009 So we covered that one. There was a huge– PHP 80 00:04:24.069 --> 00:04:28.180 server security flaw that, you know, when I say PHP server, 81 00:04:29.000 --> 00:04:31.279 everyone likes, what's a PHP? Like, I don't know what 82 00:04:31.300 --> 00:04:32.860 that means. Do you eat it? Is it like one 83 00:04:32.879 --> 00:04:35.120 of those caramel covered things you get at Halloween? I, 84 00:04:35.180 --> 00:04:39.120 you know, I don't know. PHP, you don't need to 85 00:04:39.160 --> 00:04:40.500 know what it is. What you do need to know 86 00:04:40.540 --> 00:04:43.790 is every single website you go to, almost every website 87 00:04:43.810 --> 00:04:47.550 you go to uses PHP, which means every server that 88 00:04:47.629 --> 00:04:50.569 hosts those websites has PHP. So if there's a hole 89 00:04:50.620 --> 00:04:53.160 in PHP that lets anybody read anything they want from 90 00:04:53.199 --> 00:04:55.180 a server and do anything they want with a server, 91 00:04:55.459 --> 00:04:59.339 which this was, criticality of 9.3 out of 10 as 92 00:04:59.379 --> 00:05:02.899 far as vulnerabilities go, it's a big deal. And it 93 00:05:02.939 --> 00:05:04.620 was like, you may as well patch your server or 94 00:05:04.680 --> 00:05:07.259 turn it off because if you don't, you're going to 95 00:05:07.300 --> 00:05:10.920 be owned within minutes because AI now, they can take 96 00:05:10.959 --> 00:05:14.089 a vulnerability like that, start pinging the internet and compromising 97 00:05:14.149 --> 00:05:17.750 servers within minutes. So we talked about how SB handles 98 00:05:17.769 --> 00:05:21.259 those kind of situations. Also, we brought you kind of 99 00:05:21.279 --> 00:05:26.500 a funny story. The most expensive ping ever, a bunch 100 00:05:26.519 --> 00:05:30.939 of Norwegian researchers tied messages to pigeons' legs and sent 101 00:05:30.980 --> 00:05:33.399 them back and forth. They made a protocol and sent 102 00:05:33.439 --> 00:05:36.560 a ping by pigeon. The little piece of paper was 103 00:05:36.620 --> 00:05:39.019 being sold at Christie's for like $ 4 million or something 104 00:05:39.040 --> 00:05:41.120 from one of the pigeons'

legs. And I'm like, at 105 00:05:41.120 --> 00:05:44.139 $ 4 million, I know you had like, what, nine pigeons? 106 00:05:44.230 --> 00:05:46.329 That means there was at least nine messages, right? If 107 00:05:46.370 --> 00:05:49.310 you can get $ 4 million per little piece of paper... 108 00:05:49.629 --> 00:05:53.209 What happened to the other eight pieces of paper? They 109 00:05:53.230 --> 00:05:55.750 lost a few pigeons. I don't know what that means. 110 00:05:56.540 --> 00:05:58.879 They just never came back. They're just dead out there. 111 00:05:59.279 --> 00:06:00.600 You can find a dead bird in your yard with 112 00:06:00.620 --> 00:06:01.939 a piece of paper on its leg, and it's worth 113 00:06:01.939 --> 00:06:05.389 $ 4 million. I mean, if you're in Norway. Maybe the 114 00:06:05.430 --> 00:06:07.970 birds froze. I don't know. I don't know what happens 115 00:06:08.009 --> 00:06:10.589 to pigeons in Norway. It's a good auto ticket. Norway 116 00:06:10.610 --> 00:06:14.339 has pigeons? Whatever. But, you know, it was just one 117 00:06:14.360 --> 00:06:17.579 of those interesting Internet stories that you bring out when 118 00:06:17.699 --> 00:06:20.319 it's fun to talk. So, first of all, before we 119 00:06:20.339 --> 00:06:21.990 get started on the program today, guys, I want to 120 00:06:22.050 --> 00:06:24.649 explain to you what the holiday special is. why it 121 00:06:24.750 --> 00:06:28.149 is special even though its name from a marketing perspective 122 00:06:28.250 --> 00:06:31.500 probably could have used a little more juju uh what 123 00:06:31.509 --> 00:06:33.980 are we going to do it's the holiday special you 124 00:06:34.000 --> 00:06:36.720 know at the time when we created this um you 125 00:06:36.740 --> 00:06:40.189 might recall bill o'reilly was on tv back then it 126 00:06:40.230 --> 00:06:42.709 was you know 25 years ago right bill o'reilly was 127 00:06:42.810 --> 00:06:45.470 on tv he was doing uh what was his show 128 00:06:45.529 --> 00:06:47.779 on fox was that It was the O'Reilly factor. Yeah, 129 00:06:47.800 --> 00:06:50.839 the factor, the O'Reilly factor. And so he was doing 130 00:06:50.879 --> 00:06:55.230 his O'Reilly factor show, and it was Christmas wars because 131 00:06:55.269 --> 00:06:57.649 people didn't want to say Merry Christmas. And so they 132 00:06:57.670 --> 00:07:01.290 were always saying Happy Holidays, and nobody knew what to do. Like, 133 00:07:01.629 --> 00:07:04.290 do you cave in and say Merry Christmas? This was 134 00:07:04.329 --> 00:07:06.889 the start of the culture wars. It's like, do you 135 00:07:06.930 --> 00:07:09.209 say Merry Christmas? Do you say Happy Holidays? What about 136 00:07:09.300 --> 00:07:11.680 Jewish people? Are they offended? I went and asked some 137 00:07:11.699 --> 00:07:13.620 of my Jewish friends. I'm like, are you offended when 138 00:07:13.639 --> 00:07:15.339 people say Merry Christmas? And they just looked at me 139 00:07:15.379 --> 00:07:19.230

like I was an idiot. Like, why would we be 140 00:07:19.269 --> 00:07:21.810 offended if somebody says Merry Christmas to us? Like, it's 141 00:07:21.920 --> 00:07:25.920 not like they're saying Merry Christmas, you filthy unbeliever or something. 142 00:07:25.939 --> 00:07:29.639 You know, it's not it's they're just expressing genuine joy. 143 00:07:29.720 --> 00:07:31.759 Why would we be opposed to that? That makes no sense. 144 00:07:32.100 --> 00:07:34.019 And then I said, you know, that makes a lot 145 00:07:34.060 --> 00:07:37.759 of sense. But we'd already released the holiday special. It 146 00:07:37.779 --> 00:07:40.470 wasn't the Christmas special. You know, internally in the shop, 147 00:07:40.490 --> 00:07:42.569 we were calling it the Christmas special. But, you know, 148 00:07:42.610 --> 00:07:46.199 we careful. Right. You know, so. This year for the 149 00:07:46.220 --> 00:07:49.939 Christmas special because the world's gotten so much more calm 150 00:07:50.000 --> 00:07:53.660 in the last 25 years. Every year we do this 151 00:07:53.980 --> 00:07:56.980 and it's a time of year that we can put 152 00:07:57.040 --> 00:08:00.519 out a computer that excites our staff. Not that our 153 00:08:00.560 --> 00:08:03.079 normal computers don't excite the staff, but I'm dealing with 154 00:08:03.120 --> 00:08:06.240 a bunch of techies guys. They don't get excited over 155 00:08:06.319 --> 00:08:09.370 productivity computers that do the job for you. They get 156 00:08:09.430 --> 00:08:14.009 excited for computers that have ridiculous horsepower that they're never 157 00:08:14.029 --> 00:08:16.160 going to use. And they, it, It's kind of like 158 00:08:16.180 --> 00:08:18.899 when I was thinking about supercharging my Mustang and I 159 00:08:20.279 --> 00:08:22.699 and I was like, why am I going to do this? Like, 160 00:08:22.740 --> 00:08:24.759 I'm going to spend ten thousand dollars to supercharge a 161 00:08:24.839 --> 00:08:30.430 car so I can drive it in Omaha. I don't 162 00:08:30.470 --> 00:08:31.470 take it to the track. 163 00:08:31.670 --> 00:08:32.090 You know, I'm not. 164 00:08:32.750 --> 00:08:34.480 If I do try and you know, I'm going to 165 00:08:34.559 --> 00:08:37.740 try out the supercharger somewhere in Omaha. And when I do, 166 00:08:38.100 --> 00:08:40.259 there is going to be one of Omaha's finest right 167 00:08:40.299 --> 00:08:42.159 behind me, you know, thinking I got one of these 168 00:08:42.559 --> 00:08:45.250 street racer kids, you know, like, no, it's not me. 169 00:08:45.490 --> 00:08:47.509 I'm not a street racer. I'm on AM radio for 170 00:08:47.549 --> 00:08:52.629 heaven's sake. It's like, that's not me. But, but, you know, 171 00:08:52.649 --> 00:08:54.129 here I am going 120 miles an hour down Dodge 172 00:08:54.169 --> 00:08:55.809 street or something, you know, it's like, are you not 173 00:08:55.850 --> 00:08:59.029 a street racer? So, you know, I decided I'm just 174 00:08:59.049 --> 00:09:00.470 going to get into trouble if I do that, and 175 00:09:00.490 --> 00:09:01.879 I don't need to do it, so I'm not going 176 00:09:01.889 --> 00:09:03.429 to do it. And a lot of people buy their 177 00:09:03.460 --> 00:09:07.440 computers the same way. I don't need the souped-up monster machine, 178 00:09:07.779 --> 00:09:10.279 so I'm just not going to buy it. Now, those computers, 179 00:09:10.720 --> 00:09:13.419 those souped-up monster machines really get my techs excited. Last 180 00:09:13.440 --> 00:09:17.480 year's holiday special got everybody excited. It was a Ferrari 181 00:09:17.580 --> 00:09:23.039 of a computer. Just, I mean, fantastically fast. And so 182 00:09:23.100 --> 00:09:25.620 this year, the real challenge is every year the holiday 183 00:09:25.659 --> 00:09:29.009 special needs to get better, right? We can't backtrack. That 184 00:09:29.049 --> 00:09:32.950 doesn't make any sense. There aren't really that many new 185 00:09:33.009 --> 00:09:37.549 processors out right now because as far as the fast processors, 186 00:09:37.610 --> 00:09:42.509 because nobody's buying big, fast, expensive computers right now because 187 00:09:42.529 --> 00:09:45.409 of the price of memory and storage. To give you 188 00:09:45.460 --> 00:09:48.779 an idea, I just got a ping this morning from 189 00:09:48.820 --> 00:09:51.000 my staff that said, Hey, we need to update the 190 00:09:51.039 --> 00:09:53.679 price of memory on our price sheet again. We're currently 191 00:09:53.740 --> 00:09:54.639 selling 64 gigs of RAM at an $ 8 loss. 64 192 00:09:54.639 --> 00:10:00.639 gigs of RAM is over $ 1, 000 on our price sheet, guys. 193 00:10:02.399 --> 00:10:04.490 That's what the holiday special came with three years ago, 194 00:10:05.309 --> 00:10:08.950 was 64 gigs of RAM. I mean, how do you 195 00:10:08.970 --> 00:10:16.070 sell a computer for, you know, $ 1, 700, $ 1, 799? and have $ 1, 000 196 00:10:14.470 --> 00:10:18.429 of the price be two sticks of RAM. You just 197 00:10:18.450 --> 00:10:20.649 can't do that, right? So the real challenge this year 198 00:10:20.669 --> 00:10:23.090 is how are we going to build a computer that 199 00:10:23.149 --> 00:10:26.889 is bigger, that is better, that is faster than we 200 00:10:27.009 --> 00:10:29.669 ever have before? And honestly, guys, we're a little late 201 00:10:29.720 --> 00:10:31.529 getting off the X this year. Normally we have this 202 00:10:31.580 --> 00:10:34.399 thing launched to you guys in the last week of October. 203 00:10:34.460 --> 00:10:36.480 We do the soft launch. We're going to be doing 204 00:10:36.500 --> 00:10:39.799 the soft launch this week to internal Schrock customers. So 205 00:10:39.820 --> 00:10:41.399 if you've done business with us in the past, you'll 206 00:10:41.419 --> 00:10:44.850 start to get emails or invitations. to take part. You're 207 00:10:44.870 --> 00:10:46.830 also going to see it on Facebook as well this 208 00:10:46.889 --> 00:10:49.149 week before we

get display models up and you start 209 00:10:49.190 --> 00:10:51.129 seeing it pop up in the service centers and everything 210 00:10:51.169 --> 00:10:54.210 like that. Few reasons for that we'll get into, but 211 00:10:55.409 --> 00:10:57.000 the challenge this year was how are we going to 212 00:10:57.059 --> 00:11:01.519 do it? Can we do it at all? And now 213 00:11:01.580 --> 00:11:05.879 it's like, you know, being from Nebraska, I'm, I'm kind 214 00:11:05.899 --> 00:11:10.200 of sensitive to, to streaks being lost and, And, you know, 215 00:11:10.519 --> 00:11:13.299 we've seen a lot of streaks lost in Nebraska over 216 00:11:13.340 --> 00:11:17.620 the years, recent years. It's kind of been a rule, 217 00:11:17.970 --> 00:11:22.549 if you know what I mean. So I don't want 218 00:11:22.590 --> 00:11:25.450 that to happen to Schrock, right? I'm like, no, we've 219 00:11:25.470 --> 00:11:27.409 been doing this for 25 years. We will have a 220 00:11:27.429 --> 00:11:30.509 holiday special. It will be better. We will figure it out. 221 00:11:31.370 --> 00:11:32.809 And then we all sat around the table and looked 222 00:11:32.830 --> 00:11:37.029 at each other and said, all right, we've decided our direction. 223 00:11:37.289 --> 00:11:41.799 Who has an idea? And finally, someone said, well, maybe 224 00:11:41.840 --> 00:11:45.440 we could ask the AI. And so we're like, you know, 225 00:11:46.220 --> 00:11:48.320 in a moment of desperation, you know, we have some 226 00:11:48.340 --> 00:11:51.279 pretty advanced AIs that we build ourselves for internal use 227 00:11:51.320 --> 00:11:53.590 at Schrock. And so we start asking our AIs, how 228 00:11:53.750 --> 00:11:56.190 are we going to do this? And so it says, OK, well, 229 00:11:56.210 --> 00:11:58.929 feed me everything you did last year for the computer. And, 230 00:11:59.649 --> 00:12:02.649 you know, the AIs were like, oh, that's a Ferrari. 231 00:12:04.110 --> 00:12:06.250 Let's start off with what the current construction price for 232 00:12:06.269 --> 00:12:08.559 that computer would be in today's market. It was around 233 00:12:08.600 --> 00:12:11.559 twenty seven hundred dollars. To build the computer we built 234 00:12:11.600 --> 00:12:14.460 last year that we sold last year for seventeen hundred dollars. 235 00:12:15.899 --> 00:12:18.740 So your computer has appreciated almost a thousand dollars if 236 00:12:18.759 --> 00:12:22.490 you have last year's holiday special. That's crazy, right? So 237 00:12:22.529 --> 00:12:24.690 we're like, OK, well, that's why we're all sitting around 238 00:12:24.710 --> 00:12:26.809 the table staring at each other because we the math 239 00:12:26.850 --> 00:12:29.529 isn't mathing. I am not a Mensa student here, but 240 00:12:30.409 --> 00:12:33.620 I can add dollars and that dog is not hunting. 241 00:12:34.179 --> 00:12:37.019 So what are we going to do? And so then 242 00:12:37.059 --> 00:12:40.159 we said, well, we have all this usage data from 243 00:12:40.179 --> 00:12:42.379 the computers, generalized usage data. When you come in for 244 00:12:42.419 --> 00:12:44.779 a maintenance checkup, we check your logs. We make sure 245 00:12:44.799 --> 00:12:47.720 everything is great. And from those logs, we can see 246 00:12:48.340 --> 00:12:50.700 how many cores are being utilized. Is the processor having 247 00:12:50.740 --> 00:12:53.860 any errors in its cores? How much memory is utilized 248 00:12:54.059 --> 00:12:56.720 on average? Is there any problems with the memory beyond 249 00:12:56.759 --> 00:12:59.090 a certain point? Those are all questions we ask during 250 00:12:59.120 --> 00:13:02.139 a maintenance checkup. And because people with holiday specials usually 251 00:13:02.159 --> 00:13:05.549 have extended warranties because they understand how valuable these computers are, 252 00:13:06.419 --> 00:13:09.049 They usually come in for their maintenance checkups. And so 253 00:13:09.090 --> 00:13:11.909 we see a larger proportion of holiday specials for maintenance 254 00:13:11.929 --> 00:13:15.269 checkups than we do other computers. We look at all 255 00:13:15.289 --> 00:13:18.370 the data we've got. And what the AIs told us 256 00:13:18.429 --> 00:13:24.080 is you're building the wrong computer. And we said, well, what? Well, 257 00:13:24.179 --> 00:13:26.059 it's got to be bigger. It's got to be faster. 258 00:13:26.120 --> 00:13:29.500 And the AI was like, yeah, you've got a Ferrari 259 00:13:29.519 --> 00:13:31.259 here for sure, but you have a Ferrari that you're 260 00:13:31.279 --> 00:13:35.730 driving on a Nebraska gravel road. Your people, your customers 261 00:13:35.929 --> 00:13:38.389 are not using the computers the way you think they're 262 00:13:38.450 --> 00:13:45.070 using them. In fact, you might be doing them a disservice. Okay, 263 00:13:45.110 --> 00:13:49.340 now we're like, okay, these AI's are garbage. They don't 264 00:13:49.379 --> 00:13:52.000 know what they're talking about. And so, okay, explain. What 265 00:13:52.019 --> 00:13:56.360 do you mean? Well, here's the thing. Last year's processor 266 00:13:56.440 --> 00:14:01.679 was just fantastically fast. Customers are using around 20% of 267 00:14:01.700 --> 00:14:05.629 that processor on average. They're never– nobody, and I mean 268 00:14:05.669 --> 00:14:10.110 not a single customer, has touched more than 60%. So 269 00:14:10.309 --> 00:14:12.330 this is like you've never floored it once. You've got 270 00:14:12.370 --> 00:14:15.029 the supercharger in your Mustang, and you've never once tried 271 00:14:15.049 --> 00:14:18.379 to go fast? Never? Or maybe you thought you were 272 00:14:18.419 --> 00:14:20.779 going fast, but it was fast enough for you. And 273 00:14:20.820 --> 00:14:23.340 you're like, oh, nearly. We went from zero to 70 274 00:14:23.340 --> 00:14:25.500 in a 45. I better slow down before I get 275 00:14:25.519 --> 00:14:28.470 a ticket. You know what I'm saying? Maybe I've done that.

276 00:14:29.049 --> 00:14:33.340 You know, maybe that's the situation, right? So the problem 277 00:14:33.360 --> 00:14:36.080 though is, he says, the AIs tell us the graphics 278 00:14:36.139 --> 00:14:38.440 cores are the problem. And we're like, okay, explain this 279 00:14:38.480 --> 00:14:41.840 about the graphics cores now. So a lot of you 280 00:14:41.879 --> 00:14:44.909 are using dual monitors. A lot of you are using 281 00:14:45.149 --> 00:14:50.370 basic graphics tasks that are really, really stressing out those 282 00:14:50.450 --> 00:14:52.710 processors that we put in the holiday specials last year. 283 00:14:53.330 --> 00:14:57.320 What kind of tasks are stressing it out? Video conferencing. 284 00:14:58.679 --> 00:15:01.899 And I was like, what? Like meeting with your doctor 285 00:15:01.960 --> 00:15:03.919 on a on a telehealth thing? 286 00:15:04.500 --> 00:15:04.740 Yes. 287 00:15:05.980 --> 00:15:08.850 Some customers have stressed the process are trying to play Roblox, 288 00:15:08.879 --> 00:15:12.289 which I found really funny because, you know, our customers 289 00:15:12.330 --> 00:15:14.509 tend to be 40 plus. And if you're playing Roblox, 290 00:15:14.549 --> 00:15:17.389 you know, more power to play some Minecraft, too. I'm 291 00:15:17.429 --> 00:15:19.750 sure it's fine. And I said, oh, they did. They 292 00:15:19.769 --> 00:15:20.750 did play Minecraft, too. 293 00:15:21.470 --> 00:15:21.669 What? 294 00:15:23.110 --> 00:15:27.370 Oh, it's kids and grandkids. when they come over and 295 00:15:27.409 --> 00:15:29.809 visit and they want to play on the computer and 296 00:15:29.850 --> 00:15:32.850 they get on that computer, this thing is a Ferrari, 297 00:15:34.409 --> 00:15:39.529 but the seats are uncomfortable. Literally, it can't play these 298 00:15:39.570 --> 00:15:41.720 games and it doesn't have the graphics capability to do it. 299 00:15:42.220 --> 00:15:44.549 And so we said, okay, let's take a step back. 300 00:15:45.029 --> 00:15:47.039 We need a computer that we know can be upgraded 301 00:15:47.080 --> 00:15:50.299 for the AI era, but our customers aren't concerned with 302 00:15:50.340 --> 00:15:53.399 doing local AI themselves right now. Nobody wants to buy 303 00:15:53.419 --> 00:15:56.009 the hardware to do it now, Everybody wants the option 304 00:15:56.070 --> 00:15:59.470 to do it later if they choose to. So we 305 00:15:59.509 --> 00:16:02.379 know we need better graphics cores. We know we don't 306 00:16:02.419 --> 00:16:05.080 need as much straight line speed as we had last year. 307 00:16:05.919 --> 00:16:08.820 Where does that put us for a processor? And the 308 00:16:08.879 --> 00:16:15.610 answer is the Ryzen 7 7800G. 16 times the graphics 309 00:16:15.659 --> 00:16:21.399 performance of last year's holiday special laptop. Mind-boggling. So we 310 00:16:21.480 --> 00:16:24.360 were having charts created for the marketing department, for the 311 00:16:24.399 --> 00:16:26.779 flyers and the

catalogs. Compare last year to this year 312 00:16:26.799 --> 00:16:32.399 because I'm like, this is a tough sell. This is 313 00:16:32.460 --> 00:16:34.080 a tough thing to take on the radio and explain 314 00:16:34.100 --> 00:16:36.440 to people that, yes, this year's processor has a slower 315 00:16:36.519 --> 00:16:41.750 clock speed than last year's processor, but it's better. That 316 00:16:41.759 --> 00:16:44.309 doesn't seem to add up, right? But it's true because 317 00:16:44.350 --> 00:16:50.580 this processor does things differently. And It's built in such 318 00:16:50.620 --> 00:16:52.759 a way to give you the graphics performance that's going 319 00:16:52.799 --> 00:16:59.029 to make smooth, clear, crisp, multi-monitor, basic graphics stuff work 320 00:16:59.090 --> 00:17:01.909 just like a song today. It's also going to give 321 00:17:01.929 --> 00:17:05.349 you all the speed that you're using now plus 50% 322 00:17:05.349 --> 00:17:07.630 headroom for growth. Like you're going to have way– like 323 00:17:07.670 --> 00:17:09.309 we always say, don't buy the computer you need today. 324 00:17:09.349 --> 00:17:10.609 Buy the one you're going to need five years from 325 00:17:10.650 --> 00:17:12.569 now because that's what you're going to wish you had 326 00:17:12.609 --> 00:17:16.819 five years from now. So it's got that. And it's 327 00:17:16.859 --> 00:17:20.019 got the upgradeability to move to the next generation of 328 00:17:20.140 --> 00:17:25.369 chips that come out from AMD. So this is the solution. 329 00:17:25.869 --> 00:17:28.349 And for the memory solution, because we went with this 330 00:17:28.410 --> 00:17:32.210 processor as opposed to a Ryzen 9 Ferrari processor, that 331 00:17:32.250 --> 00:17:33.950 freed up some money in the budget that we could 332 00:17:34.009 --> 00:17:37.549 stay at 32 gigs of RAM, just like last year. Okay. 333 00:17:38.049 --> 00:17:39.150 All right. Now we're moving. 334 00:17:39.509 --> 00:17:39.710 All right. 335 00:17:39.730 --> 00:17:42.420 What about storage? Well, last year we went with a 336 00:17:42.390 --> 00:17:44.539 1 terabyte. We don't want to go below a 1 terabyte. 337 00:17:45.390 --> 00:17:46.829 So we're going to keep it at one terabyte with 338 00:17:46.930 --> 00:17:50.049 options to upgrade to two terabytes or higher. And that, folks, 339 00:17:50.089 --> 00:17:55.109 is your holiday special desktop. Bada boom, bada bing. AI assisted. 340 00:17:55.829 --> 00:17:58.250 We built these in the service centers and we have 341 00:17:58.289 --> 00:18:02.150 done the bench testing on them in Papillion. And everything 342 00:18:02.190 --> 00:18:05.400 checks out. We set it next to last year's holiday special. 343 00:18:05.740 --> 00:18:09.640 And yes, on a single core task in a straight line. 344 00:18:13.269 --> 00:18:18.630 Last year's holiday special is 13% faster. So if you were, 345 00:18:19.049 --> 00:18:22.740 if you were driving that Ferrari on a racetrack and 346 00:18:22.779 --> 00:18:27.920 you were going 150 miles an hour, what 13% faster 347 00:18:27.960 --> 00:18:31.480 is what 14 miles an hour. So if you're going 348 00:18:31.480 --> 00:18:33.799 150 miles an hour and you add 14 miles an 349 00:18:33.819 --> 00:18:35.759 hour on the top of that, are you going to 350 00:18:35.779 --> 00:18:39.289 even notice if you slowed down 14 miles an hour, 351 00:18:39.970 --> 00:18:41.710 are you going to notice in the driving experience of 352 00:18:41.730 --> 00:18:45.490 that car? I don't think you will. I don't think 353 00:18:45.519 --> 00:18:47.799 you're going to notice on the computer either because no 354 00:18:47.859 --> 00:18:50.839 one's even coming close to going that fast. So instead 355 00:18:50.880 --> 00:18:54.259 of just stacking, and it made so much sense when 356 00:18:54.279 --> 00:18:56.740 we went back and looked at it, we were playing 357 00:18:56.759 --> 00:18:59.099 the Best Buy game where we have to stack that 358 00:18:59.140 --> 00:19:01.440 little 3x5 card with numbers that were bigger than last 359 00:19:01.460 --> 00:19:02.660 year so that people would look at it and say, 360 00:19:02.700 --> 00:19:06.480 what a nice computer. That's an amazing deal. And that's 361 00:19:06.519 --> 00:19:07.920 not what we need to do. We need to build 362 00:19:07.960 --> 00:19:11.160 a computer that's going to give you the experience that 363 00:19:11.220 --> 00:19:14.299 you need to have. That is the holiday special desktop 364 00:19:14.319 --> 00:19:17.119 this year. That's the backstory of this computer. That's how 365 00:19:17.180 --> 00:19:20.700 it was created, how the display models have all been constructed. 366 00:19:20.980 --> 00:19:23.019 They're in final testing, ready to go to the service 367 00:19:23.039 --> 00:19:28.299 centers next week. Guys, it's an amazing machine. 24-inch monitor, keyboard, mouse, 368 00:19:28.460 --> 00:19:31.849 and speakers come with it. Price this year, $ 1799. $ 1799. 369 00:19:31.480 --> 00:19:35.059 That is a $ 99 increase over last year. And I'm 370 00:19:35.079 --> 00:19:44.259 sorry for that. But That's the way the math math. Now, 371 00:19:45.009 --> 00:19:48.750 that said, for those of you who are existing Schrock customers, 372 00:19:48.769 --> 00:19:51.259 you'll be getting some special discounts. offers in your email. 373 00:19:51.700 --> 00:19:54.359 I would watch your email. And if you have unsubscribed 374 00:19:54.380 --> 00:19:59.660 from promotional emails or sent me that wonderful automated Gmail unsubscribe, well, 375 00:19:59.700 --> 00:20:02.039 we have to follow those guys. So you've been unsubscribed. 376 00:20:02.359 --> 00:20:06.059 You're not going to get the discount emails. So yeah, 377 00:20:06.079 --> 00:20:08.079 this is a great time to check your marketing preferences. 378 00:20:08.519 --> 00:20:10.240 You can call the service center. You can log into 379 00:20:10.259 --> 00:20:13.539 your Schrock account and make sure that

you're subscribed to 380 00:20:13.579 --> 00:20:17.039 promotional emails if you want to save in the next 381 00:20:17.099 --> 00:20:20.440 couple weeks. Not that we're punishing you for opting out 382 00:20:20.480 --> 00:20:22.519 of marketing emails. We send like four a year, guys. 383 00:20:22.569 --> 00:20:23.660 Come on. 402-558-1110. 384 00:20:25.869 --> 00:20:28.390 It's not like we're Soma over here. My wife gets 385 00:20:28.430 --> 00:20:32.250 a Soma catalog every third Tuesday. I'm like, how many 386 00:20:32.309 --> 00:20:35.289 times do people need to buy nightgowns? you know, and 387 00:20:35.509 --> 00:20:37.109 bras and stuff. I'm not a girl. I don't know. 388 00:20:37.170 --> 00:20:38.509 I mean, maybe you do need to buy new ones 389 00:20:38.549 --> 00:20:40.630 every month. I don't, that doesn't seem to make sense 390 00:20:40.650 --> 00:20:44.410 to me, but yeah, being a girl must be expensive. 391 00:20:44.450 --> 00:20:46.930 I don't know the catalogs. Oh my goodness. But yeah. 392 00:20:46.970 --> 00:20:48.829 So we send like four, four a year. It's not, 393 00:20:48.990 --> 00:20:51.660 not bad. 4 0 2 5 5 8 11 10 394 00:20:51.660 --> 00:20:54.390 8 8 8 2 5 0 2 0 9 ones 395 00:20:54.430 --> 00:20:56.069 number to join us on the program. We're going to 396 00:20:56.109 --> 00:20:58.549 take a quick break guys. When we come back, I 397 00:20:58.569 --> 00:21:00.809 would be remiss if I didn't cover this very briefly. 398 00:21:00.910 --> 00:21:03.630 That's why it's segment two. It's a short segment. There 399 00:21:03.670 --> 00:21:11.190 was a massive, crypto heist this week, $ 6. 3 billion. And 400 00:21:11.230 --> 00:21:16.599 it all got traced back to one engineer's laptop. There's 401 00:21:16.619 --> 00:21:17.960 a lesson to be learned here. So we're going to 402 00:21:18.000 --> 00:21:21.200 teach that lesson. Number two, we've got the holiday special 403 00:21:21.279 --> 00:21:23.460 laptop to go over yet. Now I've talked about the desktop. 404 00:21:23.880 --> 00:21:25.680 We're going to do this quick story on the crypto thing. 405 00:21:25.700 --> 00:21:27.069 Then in the next segment, we're going to come back 406 00:21:27.150 --> 00:21:29.789 and do the holiday special laptop. This one was even 407 00:21:29.849 --> 00:21:35.809 more challenging because the laptop comes as a And everything 408 00:21:35.849 --> 00:21:38.730 is going chip on board now. You can't configure anything. 409 00:21:38.769 --> 00:21:42.930 You can't upgrade anything. You can't repair anything. Well, in 410 00:21:42.970 --> 00:21:46.890 other people's computers, you can't. In ours, you can. And 411 00:21:46.930 --> 00:21:49.900 then we're going to wrap it up, guys. I've got 412 00:21:49.920 --> 00:21:52.099 this funny one for you. We're all concerned about robots 413 00:21:52.140 --> 00:21:54.319 and AI coming and taking the jobs and doing the 414 00:21:54.359 --> 00:21:58.339 works and stuff. What happens if your AI robot at home, 415 00:21:58.400 --> 00:22:01.019 which is coming in 2027, like robots that will fold 416 00:22:01.039 --> 00:22:03.160 your laundry and put your dishes in the dishwasher, They're 417 00:22:03.180 --> 00:22:06.940 going to be commercially available by 2027, supposedly still this year. 418 00:22:07.319 --> 00:22:12.039 But I heard that in January. So we'll see what 419 00:22:12.079 --> 00:22:15.640 happens if that robot goes rogue. What happens if your 420 00:22:15.700 --> 00:22:18.589 twenty thousand dollar household robot trips and falls down the 421 00:22:18.630 --> 00:22:23.329 stairs and, you know, cracks his crown? Well, you have 422 00:22:23.369 --> 00:22:27.240 insurance for your car, don't you? Oh, yes, the insurance 423 00:22:27.279 --> 00:22:30.799 companies are getting in on the insurance game. Wait until 424 00:22:30.819 --> 00:22:33.410 you hear the scenarios that they will insure you against 425 00:22:33.450 --> 00:22:37.380 with your domestic robot coming up next on Compute This. 426 00:22:38.470 --> 00:22:41.390 Laptops are subjected to some of the most stressful computing 427 00:22:41.410 --> 00:22:45.890 situations imaginable. They get dropped, stepped on, slapped shut, and 428 00:22:46.009 --> 00:22:49.670 pushed until the battery dies sometimes. Your laptop works hard 429 00:22:49.710 --> 00:22:51.940 for you, so when it has a problem, take it 430 00:22:51.980 --> 00:22:55.819 to the laptop expert at Schrock Innovations. Schrock has four 431 00:22:55.859 --> 00:22:59.440 convenient service centers in Nebraska and Iowa with more than 432 00:22:59.440 --> 00:23:02.279 100 total bench spots to get your technology up and 433 00:23:02.319 --> 00:23:05.890 running again. Schrock has the largest supply of replacement components 434 00:23:06.009 --> 00:23:08.930 in stock and we fix more laptops than any other 435 00:23:08.970 --> 00:23:12.190 nearby repair center. Why wait weeks to get your computer fixed? 436 00:23:12.309 --> 00:23:15.089 When Schrock can diagnose the problem, provide you with a 437 00:23:15.190 --> 00:23:18.109 friendly and accurate estimate, and fix it usually in two 438 00:23:18.170 --> 00:23:20.789 days or less. Remember, if you have never been into 439 00:23:20.829 --> 00:23:24.079 our service centers before, new customers get their first hour 440 00:23:24.119 --> 00:23:27.039 of labor free. So the next time your laptop screen 441 00:23:27.079 --> 00:23:30.359 gets cracked, the keys pop off your keyboard, or your 442 00:23:30.440 --> 00:23:33.440 two-year-old decides a glass of milk is exactly what your 443 00:23:33.500 --> 00:23:36.119 laptop needs to cool off, take it to Schrock and 444 00:23:36.160 --> 00:23:39.019 let your local laptop repair experts get it back in 445 00:23:39.099 --> 00:23:40.059 top shape again. 446 00:23:40.079 --> 00:23:44.420 Schrock Innovations repair technicians also make house calls. Make an 447 00:23:44.460 --> 00:23:47.640 appointment and let us bring our award-winning computer

support right 448 00:23:47.660 --> 00:23:48.829 to your home or business. 449 00:23:49.480 --> 00:23:53.049 Remember the good old days when virus detection worked like 450 00:23:53.220 --> 00:23:56.309 Where's Waldo? Spot the virus in a striped shirt and 451 00:23:56.329 --> 00:24:00.569 you win. Today's infections are changing hourly to avoid detection 452 00:24:00.690 --> 00:24:04.009 and use social engineering to trick you into making mistakes. 453 00:24:04.650 --> 00:24:08.349 Using yesterday's security to defend against today's threats is like 454 00:24:08.509 --> 00:24:11.730 using leeches to stop an infection. It just doesn't work. 455 00:24:12.230 --> 00:24:18.539 We recommend Sophos Intercept X, antivirus backed by Schrock's virus-free guarantee. 456 00:24:19.039 --> 00:24:21.880 Sophos uses the power of AI to detect the patterns 457 00:24:21.920 --> 00:24:24.980 of a virus attack and responds with Schrock's custom actions 458 00:24:25.019 --> 00:24:29.200 that stop it fast. With Sophos on your PC, Mac, Android, 459 00:24:29.240 --> 00:24:32.839 or iOS device, you get the state-of-the-art protection you need 460 00:24:33.119 --> 00:24:36.849 to defend against the most advanced attacks out there. In fact, 461 00:24:37.009 --> 00:24:40.450 if your device gets a virus while running Sophos antivirus, 462 00:24:40.829 --> 00:24:44.490 Schrock will remove it for free, guaranteed. It hasn't happened yet, 463 00:24:44.589 --> 00:24:46.920 and we intend to keep it that way. Ditch your 464 00:24:46.980 --> 00:24:50.920 dad's antivirus and keep your device, data, and identity safe 465 00:24:51.259 --> 00:24:53.400 with Sophos and Schrock Innovations. 466 00:25:05.259 --> 00:25:05.779 All righty, guys. 467 00:25:05.819 --> 00:25:08.500 Welcome back. You're listening to Compute This. My name is 468 00:25:08.539 --> 00:25:11.369 Thor Schrock. I'm the owner of the Schrock Innovations Computer Company. 469 00:25:11.710 --> 00:25:14.490 This show today is all about the holiday special, guys. 470 00:25:14.930 --> 00:25:18.430 But we also do things besides new computers at Schrock. Now, 471 00:25:18.470 --> 00:25:20.789 this time of year, as we get into the holiday 472 00:25:20.849 --> 00:25:23.720 season and the holiday spirit, now that Halloween is behind us, 473 00:25:24.039 --> 00:25:28.319 everyone's like, what about Thanksgiving? The lovely Kimberly goes into 474 00:25:28.339 --> 00:25:30.119 the service centers to put up the Christmas trees, guys. 475 00:25:31.400 --> 00:25:33.920 She does all four service centers, and then she does 476 00:25:33.980 --> 00:25:39.500 our house, right? You try putting up six Christmas trees 477 00:25:40.240 --> 00:25:42.619 and see how you feel after that. So you're going 478 00:25:42.640 --> 00:25:45.430 to start earlier, right? You're going to start before Thanksgiving, 479 00:25:46.049 --> 00:25:48.049 and you're going to start with the retail ones because 480 00:25:48.470 --> 00:25:49.750 those are the trees you're going to have to take 481 00:25:49.829 --> 00:25:52.430 down immediately after Christmas, whereas at your house, if it 482 00:25:52.450 --> 00:25:55.029 stays up for a couple weeks, nobody really cares. Everyone's 483 00:25:55.069 --> 00:25:58.180 used to it by then. She's putting up the Christmas 484 00:25:58.200 --> 00:26:00.019 trees last year in there and people come in the 485 00:26:00.059 --> 00:26:02.420 door and she's started putting in her headphones, you know, 486 00:26:02.440 --> 00:26:05.849 because she can't hear you. Sorry, because they say the 487 00:26:05.970 --> 00:26:13.329 rudest things like Christmas already. You're like, joy to the world. 488 00:26:14.930 --> 00:26:18.509 Have a great day. Or what about Thanksgiving? We don't 489 00:26:18.549 --> 00:26:22.450 have a Thanksgiving tree. Have a great day. It's like, hmm, 490 00:26:22.750 --> 00:26:25.559 do we need autumnal trees? But so anyway, so the 491 00:26:25.599 --> 00:26:30.000 trees are going up. We actually have an autumn tree 492 00:26:30.019 --> 00:26:32.619 in our house right now. You're kidding, really? No, think 493 00:26:32.680 --> 00:26:34.720 about it. Think about it. You're going to have to 494 00:26:34.759 --> 00:26:38.059 put up six Christmas trees. So you put up the tree. 495 00:26:39.099 --> 00:26:43.859 In October, you decorate it with fall decor. 496 00:26:44.160 --> 00:26:44.579 Okay. 497 00:26:45.119 --> 00:26:46.700 And then when it's Christmas time, you take off the 498 00:26:46.720 --> 00:26:48.000 fall decor and put on the Christmas decor. 499 00:26:48.480 --> 00:26:48.559 Oh. 500 00:26:49.140 --> 00:26:51.039 And your tree is already up and fluffed. I don't 501 00:26:51.079 --> 00:26:56.660 like it. Well, you also do not maintain a household 502 00:26:56.680 --> 00:27:00.759 for a family of six. You're right about that. So, yes, 503 00:27:01.259 --> 00:27:03.299 when you're the matron of the house, you have a 504 00:27:03.359 --> 00:27:10.279 schedule and people will comply with your schedule. I trust 505 00:27:10.339 --> 00:27:12.220 me on this one. If you're single, trust me on 506 00:27:12.240 --> 00:27:15.240 this one. My son got married yesterday and I'm like, 507 00:27:15.480 --> 00:27:16.400 now the work begins. 508 00:27:16.420 --> 00:27:17.180 Well, that's great. 509 00:27:17.200 --> 00:27:18.019 Congratulations. 510 00:27:18.140 --> 00:27:18.400 Yes. 511 00:27:19.079 --> 00:27:23.160 Very happy. Very happy. Very, very young, young couple that 512 00:27:23.640 --> 00:27:27.240 obviously knows everything about everything. Of course they do. Actually, 513 00:27:27.319 --> 00:27:29.640 I'm being silly here, guys. You know, they're kids like 514 00:27:29.700 --> 00:27:31.549 any other kids like I was when I was 20 515 00:27:31.549 --> 00:27:33.309 and I wasn't listening to my dad either. So, you know, 516 00:27:33.950 --> 00:27:37.029 I get it. But I have to say. My son 517 00:27:37.069 --> 00:27:41.529 has done an outstanding job

listening to the stupid things like, 518 00:27:41.990 --> 00:27:45.329 make sure you order your trash can, son. And he 519 00:27:45.349 --> 00:27:46.730 got the trash can order. And I was like, I 520 00:27:46.750 --> 00:27:48.750 remember to order the trash can, dad. He told me that. 521 00:27:48.769 --> 00:27:50.410 And I'm like, I'm proud of you. You're like, there 522 00:27:50.430 --> 00:27:52.849 you go. Nicely done. Taking care of the house. I 523 00:27:52.890 --> 00:27:55.259 like it. So we do all kinds of stuff at Schrock, 524 00:27:55.450 --> 00:28:00.019 including computer repair, including security work and making sure that 525 00:28:00.059 --> 00:28:01.920 your computers are doing what they're supposed to be doing. 526 00:28:01.980 --> 00:28:05.299 And more importantly, not doing things that they shouldn't be doing. 527 00:28:05.970 --> 00:28:08.029 And so at Schrock, we can take care of your 528 00:28:08.089 --> 00:28:10.890 phone security, your tablet security. Yes, you need antivirus on 529 00:28:10.910 --> 00:28:15.460 those as well. Laptops, desktops, servers, and even your businesses 530 00:28:15.559 --> 00:28:17.619 over at Schrock Business. We can take care of it 531 00:28:17.720 --> 00:28:22.400 all for you at Schrock Innovations. 402-558-1110 is the number 532 00:28:22.440 --> 00:28:25.660 to join us on the program this week, guys. huge 533 00:28:25.720 --> 00:28:27.519 crypto heist. And I know that some of you, most 534 00:28:27.559 --> 00:28:29.200 of you don't have any crypto. Some of you have 535 00:28:29.240 --> 00:28:33.039 some crypto. Um, the, the price of Bitcoin and Ethereum 536 00:28:33.079 --> 00:28:35.960 just took a nosedive, uh, this week because everybody was 537 00:28:36.160 --> 00:28:41.109 kind of, in my opinion, overreacting to this heist, uh, 538 00:28:41.170 --> 00:28:44.710 this crypto heist. And what, what happened here was, um, 539 00:28:44.869 --> 00:28:47.950 it all started with one engineer's laptop. Uh, North Korea 540 00:28:47.990 --> 00:28:56.599 was responsible for the heist. It One engineer had one 541 00:28:56.680 --> 00:29:01.339 laptop on a network at Binance that was not protected. 542 00:29:01.380 --> 00:29:06.509 It was not a single-click exploit. What that means in 543 00:29:06.529 --> 00:29:09.309 the business terms, a single-click exploit means all you have 544 00:29:09.329 --> 00:29:11.630 to do is click the wrong thing one time and 545 00:29:11.710 --> 00:29:15.299 Bob's your uncle. Those are very, very rare and very 546 00:29:15.359 --> 00:29:19.660 hard to engineer. So most things are multi-click. So you 547 00:29:19.700 --> 00:29:22.099 get an email that says you have to install the 548 00:29:22.140 --> 00:29:25.420 new Google Drive and you open the zip attachment and 549 00:29:25.440 --> 00:29:27.420 you double click on it and it warns you this 550 00:29:27.480 --> 00:29:30.430 is not safe and you click yes, install anyway. Then 551 00:29:30.470 --> 00:29:32.869 it installs on your computer and then you get another 552 00:29:32.970 --> 00:29:35.210 email that asks you to do a second task. To 553 00:29:35.250 --> 00:29:37.789 finish the installation of your Google Drive, run this command 554 00:29:37.849 --> 00:29:39.470 in PowerShell. What? 555 00:29:39.650 --> 00:29:39.950 Okay. 556 00:29:40.099 --> 00:29:41.779 And so you copy it and you paste it, and 557 00:29:41.819 --> 00:29:44.980 then Bob's your uncle. That's a multi-click. A lot of 558 00:29:45.019 --> 00:29:47.059 things have to happen for you to get really, really 559 00:29:47.119 --> 00:29:52.380 badly owned. This engineer went through a multi-click. So what 560 00:29:52.420 --> 00:29:54.500 that means is the bad guys from North Korea got 561 00:29:54.660 --> 00:29:57.940 into his computer at Binance, and when they realized what 562 00:29:57.980 --> 00:30:01.349 they had, They didn't do anything obvious. They sat back. 563 00:30:01.529 --> 00:30:05.529 They observed. They mapped the network. They learned. Now, this 564 00:30:05.609 --> 00:30:07.750 is why when you have a computer with Schrock Business 565 00:30:08.609 --> 00:30:11.910 and we're monitoring your network, when we sell you your 566 00:30:11.970 --> 00:30:15.609 network gear, we specifically sell gear that has things called honeypots. 567 00:30:16.980 --> 00:30:23.980 that supports anti-traversal technology. We set up VLANs, virtual networks, 568 00:30:24.509 --> 00:30:27.609 so that not every computer, not every computer in every 569 00:30:27.650 --> 00:30:29.930 business needs to talk to every other computer in the business. 570 00:30:30.609 --> 00:30:33.789 Let's create some islands, some compartments where there's some separation 571 00:30:34.109 --> 00:30:37.069 between departments or things like that. We can allow servers 572 00:30:37.109 --> 00:30:38.829 and things to go through, but we don't need to 573 00:30:38.890 --> 00:30:41.680 allow every computer from every engineer in the building to 574 00:30:41.720 --> 00:30:43.839 be able to talk to every other computer in the building. 575 00:30:44.240 --> 00:30:48.279 There is no productivity reason for that. There is a 576 00:30:48.319 --> 00:30:51.200 security reason to not let that happen. And that's what 577 00:30:51.279 --> 00:30:55.839 Binance learned through this episode. This one guy's laptop wasn't protected. 578 00:30:56.460 --> 00:30:58.519 That's the other thing. When we started Schrock Business as 579 00:30:58.579 --> 00:31:01.920 its own business division, we've been doing corporate services for decades. 580 00:31:02.490 --> 00:31:05.670 But when we said we need a dedicated division for this, 581 00:31:06.650 --> 00:31:09.190 when we started that division, we let customers decide how 582 00:31:09.210 --> 00:31:11.450 many endpoints they wanted to cover in their business. A 583 00:31:11.490 --> 00:31:13.670 lot of small businesses have tons of computers, but they 584 00:31:13.690 --> 00:31:16.150 don't want them all covered. And

so they'll say, I 585 00:31:16.190 --> 00:31:18.170 want the server covered. I want this computer covered. I 586 00:31:18.210 --> 00:31:20.549 want that computer covered. And we allowed them to pick. 587 00:31:21.539 --> 00:31:24.819 We stopped doing that two years ago because of this 588 00:31:24.940 --> 00:31:28.420 particular type of problem. All it takes is one computer, 589 00:31:28.599 --> 00:31:32.400 one endpoint on your network, and your whole network is trash. 590 00:31:32.680 --> 00:31:37.250 And we can't protect it. So when we install network equipment... 591 00:31:37.759 --> 00:31:41.450 We install what are called honeypots, and it's a fake computer. 592 00:31:41.730 --> 00:31:44.490 If something pings the fake computer, there is no reason 593 00:31:44.529 --> 00:31:46.789 for that computer to ever get a ping. If it 594 00:31:46.829 --> 00:31:50.829 gets a ping, that means somebody's scanning. Corey set off 595 00:31:50.869 --> 00:31:53.440 the honeypot at Schrock Business at the flagship location the 596 00:31:53.460 --> 00:31:56.839 other day. My phone starts going off like, we got 597 00:31:56.880 --> 00:31:59.819 a honeypot hit. I'm like, what? I look at the 598 00:31:59.859 --> 00:32:01.680 cameras and Corey's in there. I'm like, Corey, are you 599 00:32:01.720 --> 00:32:02.339 port scanning? 600 00:32:03.160 --> 00:32:03.319 Yeah. 601 00:32:03.339 --> 00:32:03.440 Yeah. 602 00:32:06.279 --> 00:32:06.630 All right. 603 00:32:07.380 --> 00:32:09.220 He was doing it for legit reasons, but it's like, 604 00:32:09.259 --> 00:32:12.960 all right, well, the system worked, right? We saw somebody 605 00:32:13.000 --> 00:32:15.339 trying to traverse the network and map the network just 606 00:32:15.359 --> 00:32:18.980 like these North Korean hackers did, and we detected it immediately. 607 00:32:19.759 --> 00:32:22.380 We do the same thing for our clients. So anyway, 608 00:32:23.359 --> 00:32:26.509 if you have crypto, this is a buying opportunity, guys. 609 00:32:27.089 --> 00:32:30.750 Bitcoin was not hacked. Ethereum was not hacked. One company, 610 00:32:31.309 --> 00:32:33.890 which happened to be a very large exchange, got hacked 611 00:32:33.910 --> 00:32:37.250 and for $ 6. 3 billion of their own dollars, which they 612 00:32:37.269 --> 00:32:39.230 are making good from their own money, and they have 613 00:32:39.250 --> 00:32:42.289 the capital to cover it. So this is a non-story. 614 00:32:42.309 --> 00:32:43.769 This is a dip in the price of Bitcoin and 615 00:32:43.809 --> 00:32:46.569 Ethereum and a great buying opportunity if you are looking 616 00:32:46.589 --> 00:32:48.250 for a chance to get in at a discount. 617 00:32:48.269 --> 00:32:49.170 402-558-1110. 618 00:32:49.210 --> 00:32:51.890 We're going to take a break here real quick. When 619 00:32:51.930 --> 00:32:54.569 we come back, David, your call is coming up as 620 00:32:54.670 --> 00:32:58.309 well as this year's holiday special laptop coming up next 621 00:32:58.390 --> 00:32:58.990 on Compute This. 622 00:32:59.400 --> 00:33:02.450 You know your computer needs modern antivirus, and you know 623 00:33:02.609 --> 00:33:06.170 using a VPN helps protect your identity online. But did 624 00:33:06.190 --> 00:33:08.420 you know that all of that protection could be useless 625 00:33:08.500 --> 00:33:11.839 if you're running outdated programs? We all run common, free 626 00:33:11.859 --> 00:33:16.660 software like Adobe Reader, Dropbox, Firefox, and Chrome. Every day 627 00:33:16.700 --> 00:33:19.759 there are critical security updates for these common programs that 628 00:33:19.799 --> 00:33:23.039 don't get automatically installed for up to two weeks. That's 629 00:33:23.079 --> 00:33:27.200 an eternity in today's world. That's why Schrock created Secure Updater. 630 00:33:27.529 --> 00:33:31.210 Secure Updater checks for and installs these critical updates every 631 00:33:31.289 --> 00:33:35.329 eight hours, boosting your antivirus by closing off attack vectors 632 00:33:35.390 --> 00:33:38.269 before they can be used to penetrate your computer. Go 633 00:33:38.309 --> 00:33:42.009 to secureupdater.com and try it for free. We are so 634 00:33:42.069 --> 00:33:44.390 confident in our product, we don't even ask for a 635 00:33:44.430 --> 00:33:48.470 credit card to start the trial. Go to secureupdater.com today 636 00:33:48.609 --> 00:33:52.190 and start your 14-day trial and enjoy having the peace 637 00:33:52.250 --> 00:33:55.690 of mind that your software is being updated quickly and safely. 638 00:33:56.210 --> 00:33:58.329 You will be shocked at the number of programs that 639 00:33:58.369 --> 00:34:00.670 are out of date on your PC right now. Get 640 00:34:00.710 --> 00:34:04.039 your 14-day free trial at secureupdater.com. 641 00:34:04.859 --> 00:34:05.700 Update all of. 642 00:34:05.720 --> 00:34:09.239 Your third-party apps on your computer with Secure Updater. It 643 00:34:09.280 --> 00:34:12.199 keeps all your apps running smoothly and helps block viruses. 644 00:34:12.500 --> 00:34:15.260 Download it for free today at secureupdater.com. 645 00:34:16.099 --> 00:34:19.559 There are enough unused computers in storage to give every man, woman, 646 00:34:19.699 --> 00:34:22.519 and child in the U.S. an old, outdated, and useless 647 00:34:22.559 --> 00:34:26.730 computer system. Obsolete tablets and smartphones are nearly as bad. 648 00:34:27.250 --> 00:34:29.489 Most people know not to throw them into the landfill 649 00:34:29.510 --> 00:34:32.190 where they leak and contaminate, but it's hard to find 650 00:34:32.230 --> 00:34:36.280 a place to safely recycle electronics. That's why Schrock Innovations 651 00:34:36.400 --> 00:34:41.619 offers free recycling for computers, laptops, phones, tablets, cords, and accessories. 652 00:34:41.920 --> 00:34:45.469 In fact, only monitors and printers have a small recycling fee. 653 00:34:45.769 --> 00:34:49.610 Everything else is free. More importantly,

Schrock will securely delete 654 00:34:49.710 --> 00:34:52.389 any data from your devices and hard drives. before they 655 00:34:52.429 --> 00:34:55.210 are sent to a certified recycling partner who will then 656 00:34:55.269 --> 00:34:58.429 repeat the wiping process just to be safe. When you 657 00:34:58.510 --> 00:35:01.949 recycle your old technology at Schrock, you know your identity 658 00:35:02.030 --> 00:35:05.460 and privacy are protected and your equipment is being actually 659 00:35:05.519 --> 00:35:08.940 recycled by a certified recycling partner. Schrock is proud to 660 00:35:08.980 --> 00:35:13.110 recycle more e-waste than we produce annually, making a positive 661 00:35:13.139 --> 00:35:16.750 difference to our economy and ecology. Do your part by 662 00:35:16.809 --> 00:35:20.030 dropping your old gear at any Schrock Service Center and 663 00:35:20.070 --> 00:35:23.320 be part of the area's largest and most popular technology 664 00:35:23.380 --> 00:35:26.000 recycling program with Schrock Innovations. 665 00:35:34.960 --> 00:35:38.380 Alrighty, welcome back in. Folks, you're listening to Compute This. 666 00:35:38.460 --> 00:35:40.219 My name is Thor Schrock. I'm the owner of the 667 00:35:40.260 --> 00:35:44.809 Schrock Innovations Computer Company, 402-558-1110 is the number to join 668 00:35:44.849 --> 00:35:47.190 us on the program. That's what David has done. David, 669 00:35:47.250 --> 00:35:48.869 welcome to the program. How can I help you on 670 00:35:48.909 --> 00:35:49.690 Compute This today? 671 00:35:49.710 --> 00:35:55.110 Okay, several months ago you said that Microsoft was going 672 00:35:55.170 --> 00:36:01.659 to monetize the support system, if you will, and that 673 00:36:01.739 --> 00:36:05.460 that would happen at some point. Well, it happened probably 674 00:36:05.500 --> 00:36:11.590 a week ago, saying that the Microsoft Office thing was 675 00:36:11.690 --> 00:36:15.690 gone and now you had to choose something else. And 676 00:36:15.769 --> 00:36:20.269 it gave you a couple choices. And it's obviously now 677 00:36:20.309 --> 00:36:23.750 an early subscription rather than you're buying something and you 678 00:36:23.869 --> 00:36:24.150 own it. 679 00:36:25.869 --> 00:36:26.230 Correct. 680 00:36:29.210 --> 00:36:31.570 Can you do that for us or do we have 681 00:36:31.610 --> 00:36:32.969 to just do that direct? 682 00:36:33.219 --> 00:36:35.230 No, great question, David. Thank you for the call. I 683 00:36:35.250 --> 00:36:39.630 appreciate you joining us on the program today. So what 684 00:36:39.949 --> 00:36:42.760 David's talking about here is there's a few different angles 685 00:36:42.840 --> 00:36:44.860 on this. The first one is the end of life cycle. 686 00:36:45.880 --> 00:36:47.440 One of the things that we do for our business 687 00:36:47.480 --> 00:36:51.699 customers specifically is we track all of your office applications 688 00:36:51.739 --> 00:36:53.599 to make sure that you're not using

end of life 689 00:36:53.699 --> 00:36:56.969 office software that has vulnerabilities that Microsoft is never going 690 00:36:57.010 --> 00:37:00.960 to patch. You can't have that. So when we are 691 00:37:00.980 --> 00:37:03.280 a consumer, though, people think that, oh, no one's going 692 00:37:03.300 --> 00:37:05.480 to come after me. It's just little old me. I 693 00:37:05.500 --> 00:37:08.969 don't have anything valuable. Nobody knows that you don't have 694 00:37:09.010 --> 00:37:12.369 anything valuable. Nobody knows that you're just little old you. 695 00:37:12.789 --> 00:37:15.289 So this is like if you're walking down a dark 696 00:37:15.409 --> 00:37:18.610 alley at night, I suppose if you had a monocle. 697 00:37:19.139 --> 00:37:21.519 and a gold chain hanging from a vest pocket, maybe 698 00:37:21.539 --> 00:37:25.219 you'd be a slightly more attractive target than somebody with 699 00:37:25.280 --> 00:37:26.900 a jacket with holes in it. Like if you look 700 00:37:26.920 --> 00:37:29.679 like the Monopoly money guy, maybe you're going to get robbed. 701 00:37:30.219 --> 00:37:33.360 But if you look like a homeless woman, you probably aren't. 702 00:37:33.420 --> 00:37:35.239 Maybe you won't get robbed or maybe you will and 703 00:37:35.260 --> 00:37:39.289 still take your blankie. I don't know. All the same, 704 00:37:39.369 --> 00:37:41.989 if you're running outdated software, you're going to get hit. 705 00:37:42.949 --> 00:37:45.789 And so part of the problem, David, is if you're 706 00:37:45.829 --> 00:37:50.519 running Office 2013 software, 2016, something like that, that's end 707 00:37:50.539 --> 00:37:52.679 of life. It's not supported anymore. You're not going to 708 00:37:52.699 --> 00:37:55.099 get any more patches or updates. The software will still 709 00:37:55.179 --> 00:37:58.440 run on your computer, but when you go to reinstall it, 710 00:37:58.440 --> 00:38:00.000 when you get a new computer, you'll find that it 711 00:38:00.019 --> 00:38:04.619 will not activate anymore. And the trade-off here, and we've 712 00:38:04.639 --> 00:38:06.800 covered this one before, and it's never a popular one, 713 00:38:08.070 --> 00:38:11.769 but it's one that kids are learning now too. People 714 00:38:11.809 --> 00:38:13.860 think that Back in the day when you would buy 715 00:38:13.900 --> 00:38:17.159 a CD, you owned the CD. You physically had possession 716 00:38:17.199 --> 00:38:19.579 of a disc that had your music on it. Nobody 717 00:38:19.599 --> 00:38:22.500 could take that from you. Nobody could delicense it for you. 718 00:38:22.800 --> 00:38:24.820 Like as long as you didn't physically break the thing 719 00:38:24.860 --> 00:38:28.280 or scratch it, you had your music. Now when you 720 00:38:28.300 --> 00:38:30.869 buy your music online from Amazon or wherever you get it, 721 00:38:32.510 --> 00:38:36.090 you don't actually own the music. And they can take 722 00:38:36.130 --> 00:38:38.690 it away from you anytime that the licensing changes and 723 00:38:38.730 --> 00:38:42.769 some distribution company makes a new deal or whatever. But 724 00:38:42.809 --> 00:38:45.699 here's the trick. You never owned the music on that 725 00:38:45.800 --> 00:38:50.000 CD either. You owned a license to listen to that 726 00:38:50.119 --> 00:38:53.820 disc and not use it for public broadcast. You couldn't 727 00:38:53.880 --> 00:38:56.079 have a big party at your house and use that 728 00:38:56.139 --> 00:38:58.929 CD to play music for all of your guests. You 729 00:38:58.949 --> 00:39:00.789 couldn't put it in a department store and play it. 730 00:39:01.130 --> 00:39:03.590 That's why the department stores buy Muzak and other kind 731 00:39:03.610 --> 00:39:11.619 of canned music. You can't turn on Cat 103. And 732 00:39:11.679 --> 00:39:15.219 put that in your business because the RIAA will come 733 00:39:15.280 --> 00:39:19.579 after your business for playing unlicensed music in a public place. 734 00:39:20.920 --> 00:39:24.489 So that was the world everybody was living in. Now, 735 00:39:24.530 --> 00:39:26.909 with Microsoft software, it's the same thing. With all software, 736 00:39:26.929 --> 00:39:29.969 it's the same thing. You never own the software, ever, ever. 737 00:39:30.090 --> 00:39:33.369 you never have. You've always owned a license to use 738 00:39:33.429 --> 00:39:35.969 the software, either for a specific period of time or 739 00:39:36.030 --> 00:39:39.090 until that license is revoked. It's just before the internet, 740 00:39:39.389 --> 00:39:41.949 nobody had a way to really revoke the license. So 741 00:39:41.989 --> 00:39:43.900 it felt like you, it was like if you bought 742 00:39:43.940 --> 00:39:46.360 a car, you owned the car. Even that now, when 743 00:39:46.380 --> 00:39:48.820 you buy a Tesla, you don't actually own the Tesla. 744 00:39:49.530 --> 00:39:52.139 You're buying, you can own the car, the hardware, but 745 00:39:52.179 --> 00:39:55.199 the software is what makes a Tesla a Tesla. And 746 00:39:55.219 --> 00:39:57.139 you only have a license to use the software, and 747 00:39:57.159 --> 00:40:01.119 that license can be revoked. My Ford F-150 has Blue Cruise. 748 00:40:02.260 --> 00:40:04.019 For the first year, it's free when you buy the truck. 749 00:40:04.480 --> 00:40:06.460 After you get used to it, the next year, they 750 00:40:06.480 --> 00:40:09.840 want $ 400 a year to keep it. You can still 751 00:40:09.860 --> 00:40:12.039 drive the truck without it, but if you want the 752 00:40:12.079 --> 00:40:13.489 truck to drive itself, you'll pay the $ 400 a year. 753 00:40:15.679 --> 00:40:18.360 So it's the same thing. You never own the software. 754 00:40:18.380 --> 00:40:20.139 You own a license to use the software, and the 755 00:40:20.179 --> 00:40:23.000 terms of those licenses vary. So the question is, can 756 00:40:23.019 --> 00:40:26.170 you still buy it up front and continue to use it, 757 00:40:26.190 --> 00:40:28.710

or do you need to buy the subscription? It's a tradeoff. 758 00:40:29.190 --> 00:40:30.909 You can buy the subscription, and we can help you 759 00:40:30.949 --> 00:40:35.199 do that. You pay a small amount per month. You 760 00:40:35.219 --> 00:40:38.739 pay a little less if you pay annually. But you 761 00:40:38.760 --> 00:40:40.699 always have the most recent software. You always have the 762 00:40:40.719 --> 00:40:42.820 latest updates. If you go the other route and you 763 00:40:42.880 --> 00:40:46.000 buy Office 2024, which is the current version, or no, 764 00:40:46.039 --> 00:40:49.239 Office 2026 is the current version, you can buy that 765 00:40:49.300 --> 00:40:52.000 as a single download. You'll have about five years you 766 00:40:52.019 --> 00:40:54.000 can use it before it goes end of life, and 767 00:40:54.019 --> 00:40:55.300 then you're going to have to buy the next one. 768 00:40:55.699 --> 00:40:57.039 At the end of the day, you're going to spend 769 00:40:57.099 --> 00:41:00.440 about the same for the two different products. The difference 770 00:41:00.539 --> 00:41:03.599 is with the subscription product, you're going to have the 771 00:41:03.639 --> 00:41:05.940 most recent software all the time. You're also going to 772 00:41:05.980 --> 00:41:09.230 have every single interface change that they put in. Whereas 773 00:41:10.269 --> 00:41:12.679 the one-time purchase product, you're going to have that product 774 00:41:13.260 --> 00:41:16.300 exactly the same going forward. It's not going to get 775 00:41:16.619 --> 00:41:20.320 graphical user updates. It's just going to be the same 776 00:41:20.460 --> 00:41:24.219 like you're used to going forward. So those are the two, 777 00:41:24.280 --> 00:41:26.010 the way it splits out, David. Thank you for the call. 778 00:41:26.050 --> 00:41:28.309 I appreciate you joining us on the program today. We 779 00:41:28.349 --> 00:41:30.090 can help with either one, by the way, over at 780 00:41:30.110 --> 00:41:34.550 Schrock Innovations. 402-558-1110. It's that easy, guys. David's got himself 781 00:41:34.610 --> 00:41:38.110 in the drawing for a $ 25 Schrock Innovations gift certificate. 782 00:41:39.139 --> 00:41:42.900 This year's holiday special, laptop guys, is pretty impressive as well. 783 00:41:43.000 --> 00:41:45.579 Once again, it is an Asus chassis. Why do we 784 00:41:45.639 --> 00:41:48.519 choose Asus for our chassis instead of a Dell or 785 00:41:48.559 --> 00:41:51.719 instead of an HP or instead of a Samsung or 786 00:41:51.739 --> 00:41:54.539 a Sony or something like that? We choose the Asus 787 00:41:55.059 --> 00:41:57.679 unibodies because Asus makes a lot of the hardware that 788 00:41:57.719 --> 00:42:00.739 goes into HPs and Dells and things like that. They 789 00:42:00.780 --> 00:42:04.030 make it custom for those companies. They take off anything 790 00:42:04.050 --> 00:42:05.949 they can take off to save a nickel here and there, 791 00:42:06.530 --> 00:42:09.219 to reduce the price, whatever. Asus leaves all those things on. 792 00:42:09.260 --> 00:42:12.619 So you tend to get a more feature-rich device when 793 00:42:12.639 --> 00:42:14.760 you purchase an Asus than if you would purchase an 794 00:42:14.920 --> 00:42:19.639 HP or a Dell. I've in the past said laptops 795 00:42:19.659 --> 00:42:23.360 are designed to be obsolete in about 18 months. By obsolete, 796 00:42:23.480 --> 00:42:26.260 I mean they will either physically fail on you within 797 00:42:26.260 --> 00:42:30.530 18 months or they will simply, if you buy a 798 00:42:30.550 --> 00:42:32.389 really cheap one, they'll simply be too slow to do 799 00:42:32.449 --> 00:42:34.070 things in a year and a half and you'll decide 800 00:42:34.090 --> 00:42:36.329 to buy a new laptop. That's what happens with a 801 00:42:36.349 --> 00:42:39.949 lot of the entry-level laptops. So the challenge that you 802 00:42:39.969 --> 00:42:43.690 have as a user when you're purchasing this stuff is 803 00:42:43.789 --> 00:42:48.750 how can you buy a laptop that has upgradability, that 804 00:42:49.110 --> 00:42:52.230 has a capability of being repaired, while at the same 805 00:42:52.300 --> 00:42:56.800 time getting all the latest, greatest, newest features? And that's 806 00:42:56.840 --> 00:42:58.880 what we've done for you in the Holiday Special Laptop 807 00:42:58.900 --> 00:43:02.519 this year. Same price as the desktop, $ 1799, but this 808 00:43:02.559 --> 00:43:06.920 year's screen is 16 inches, which doesn't– I mean– The 809 00:43:07.000 --> 00:43:11.070 normal screen is 15.6. So this is like 0.4 inches, 810 00:43:11.369 --> 00:43:15.110 but it's 0.4 inches diagonally. So the screen, this feels 811 00:43:15.170 --> 00:43:17.650 more like the old 17 inch laptop. You know, remember 812 00:43:17.690 --> 00:43:19.250 the old days you get a, you can get a 813 00:43:19.230 --> 00:43:21.949 15 inch laptop. It was a square or the 17 inch. 814 00:43:21.969 --> 00:43:23.889 It was a wider screen. And everybody loved that for 815 00:43:23.909 --> 00:43:26.780 like spreadsheets and work and stuff like that. This feels 816 00:43:26.820 --> 00:43:28.960 more like that, except it's also a little taller. So 817 00:43:29.420 --> 00:43:32.599 basically the, the screen is a 16 inch screen. It 818 00:43:32.659 --> 00:43:35.599 is a full HD resolution. So just a beautiful screen. 819 00:43:36.059 --> 00:43:38.909 The keyboard is backlit, which is one of those little 820 00:43:39.090 --> 00:43:41.929 bougie things that if you've never had it, you don't 821 00:43:41.949 --> 00:43:44.269 know what it's like heated seats. If you if you've 822 00:43:44.309 --> 00:43:46.070 never had heated seats in a car, you don't know 823 00:43:46.090 --> 00:43:48.590 what you're missing. Once you have heated seats, it's really 824 00:43:48.630 --> 00:43:50.090 hard to go back to a car that doesn't have 825 00:43:50.130 --> 00:43:53.579 heated seats or a heated steering wheel

like, oh. In 826 00:43:53.599 --> 00:43:55.539 the winter in Nebraska, it feels so good when you 827 00:43:55.559 --> 00:43:57.619 grab the wheel and it's just warm and your hands 828 00:43:57.659 --> 00:44:01.340 are cold. Or in the Mustang, they made it really warm. 829 00:44:01.599 --> 00:44:03.619 So you grab the steering wheel and you're like, my 830 00:44:03.659 --> 00:44:04.559 hands are on fire. 831 00:44:04.619 --> 00:44:05.099 It hurts. 832 00:44:05.780 --> 00:44:08.170 I can't steer the car because my hands are so 833 00:44:08.269 --> 00:44:11.869 cold because it's so cold outside. So with all of 834 00:44:11.929 --> 00:44:14.969 the stuff in the Holiday Special Laptop, this year's Holiday 835 00:44:15.010 --> 00:44:19.730 Special Laptop has a dedicated AI chip. Now, why is 836 00:44:19.750 --> 00:44:23.219 this important in the laptop and not important in the desktop? 837 00:44:24.530 --> 00:44:29.070 The desktop can have its chip upgraded. The laptop is 838 00:44:29.210 --> 00:44:31.909 what it is forever. So if we want to give 839 00:44:31.929 --> 00:44:33.909 you a laptop that's going to last you the next decade, 840 00:44:35.070 --> 00:44:37.280 we need to give you a laptop that is going 841 00:44:37.320 --> 00:44:40.280 to be able to do AI stuff. Because you're going 842 00:44:40.320 --> 00:44:42.159 to be doing AI. You're already doing it. You don't 843 00:44:42.179 --> 00:44:45.340 even know you're doing it. You're already doing it. Applications 844 00:44:45.380 --> 00:44:48.320 are coming with AI enhancements built into the application. If 845 00:44:48.360 --> 00:44:52.579 you don't have this particular chip, for example... Did you 846 00:44:52.619 --> 00:44:54.920 know that you get a different version of Windows than 847 00:44:54.960 --> 00:45:00.150 everybody else? Yeah, there's tons of stupid little features in 848 00:45:00.230 --> 00:45:03.090 Windows 11, and some of them are quite handy, like 849 00:45:03.190 --> 00:45:08.250 automatically transcribing an audio file. Imagine you record something like 850 00:45:08.289 --> 00:45:11.760 a meeting, and when it's done, you can have the 851 00:45:11.780 --> 00:45:16.000 computer just transcribe it into text for you. Well, that's 852 00:45:16.039 --> 00:45:18.800 what having an AI chip in your laptop can do. 853 00:45:19.260 --> 00:45:22.219 So this Ryzen AI 7 processor is able to do 854 00:45:22.280 --> 00:45:25.429 those things. It unlocks all those copilot features that in 855 00:45:25.570 --> 00:45:28.989 any other laptop just aren't available. So it unlocks all 856 00:45:29.010 --> 00:45:32.369 of those. It has all the AI juice that's needed 857 00:45:32.409 --> 00:45:35.230 for those things to run. It also comes with 32 858 00:45:35.230 --> 00:45:38.639 gigabytes of memory. It is also upgradable. So we have 859 00:45:38.679 --> 00:45:40.940 a memory upgrade slot. We can go up to 48 860 00:45:40.940 --> 00:45:43.880 gigabytes if we wanted to. So that's really great news. 861 00:45:44.820 --> 00:45:47.880 The storage is removable. So yes, when your hard drive 862 00:45:47.920 --> 00:45:50.519 starts to fail someday, your SSD starts to wear and fail, 863 00:45:50.860 --> 00:45:53.440 unlike a Mac user who can never replace their storage, 864 00:45:54.559 --> 00:45:56.269 you're going to be able to have your storage replaced. 865 00:45:56.309 --> 00:45:58.409 And if you have the extended warranty from Schrock, you 866 00:45:58.429 --> 00:46:00.690 won't even have to pay to have it replaced. This 867 00:46:00.750 --> 00:46:03.710 is why these computers last a decade, guys. People buy 868 00:46:03.750 --> 00:46:07.050 a good quality machine. They get the warranty on the machine. 869 00:46:07.510 --> 00:46:10.239 The warranty is a use it or get it refunded situation, 870 00:46:10.280 --> 00:46:12.260 so it's not like you're out money if you don't 871 00:46:12.360 --> 00:46:14.619 use the warranty. You get your money back. And if 872 00:46:14.639 --> 00:46:18.179 you need the warranty because your $ 800 worth of memory 873 00:46:18.199 --> 00:46:22.610 has gone bad, you're not spending $ 800 on memory. This 874 00:46:22.650 --> 00:46:27.769 is a win-win-win-win-win-win. This is like being a Washington fan. 875 00:46:28.050 --> 00:46:31.989 This is a big win all the way around. Too soon? 876 00:46:32.829 --> 00:46:35.260 Too soon? Okay. This is like being an Oregon fan. 877 00:46:36.010 --> 00:46:39.449 It's like a big win. Wait, too soon? Okay. This 878 00:46:39.510 --> 00:46:40.949 is like being an Indiana fan. 879 00:46:42.619 --> 00:46:42.699 Oh. 880 00:46:43.880 --> 00:46:44.699 I'm just going to stop now. 881 00:46:45.139 --> 00:46:47.840 All right. 4-0-2. Come on. 882 00:46:48.099 --> 00:46:50.599 If you don't laugh, you'll cry, guys. And Iowa's already laughing, 883 00:46:50.659 --> 00:46:55.289 so we may as well laugh too. 402-558-1110 is the 884 00:46:55.329 --> 00:46:57.010 number to join us on the program. Going to take 885 00:46:57.050 --> 00:47:00.150 our final break, guys. The Holiday Special laptop and desktop 886 00:47:00.250 --> 00:47:03.530 are both going to be announced via email and via 887 00:47:03.610 --> 00:47:08.719 Facebook to existing Schrock fans and Schrock customers this coming week. 888 00:47:09.199 --> 00:47:12.900 Why that way? Normally we launch 150 of each of 889 00:47:12.940 --> 00:47:16.929 these computers, and we sell out every year. That's not 890 00:47:16.969 --> 00:47:21.380 a joke. That's not marketing fluff. That's real. We can't 891 00:47:21.440 --> 00:47:25.539 get that many chips this year. So we have 75 892 00:47:25.539 --> 00:47:28.900 of each. So we're going to make sure that our 893 00:47:29.000 --> 00:47:32.380 Schrockvillians are taken care of before we offer it to 894 00:47:32.400 --> 00:47:34.969 the general public. So if this is something that you 895 00:47:35.030 --> 00:47:37.070 want to do or you think you might want to do, 896 00:47:37.690 --> 00:47:39.389 or if

it's something you're thinking you might want to 897 00:47:39.570 --> 00:47:42.449 upgrade your previous holiday special to be the new one 898 00:47:42.469 --> 00:47:44.739 if you have the desktop, It's called a core upgrade. 899 00:47:45.079 --> 00:47:47.059 We're going to have special offers for you as well 900 00:47:47.440 --> 00:47:49.440 to do that for a fraction of the price of 901 00:47:49.460 --> 00:47:53.119 the new computer. Lots of things coming your way. Like 902 00:47:53.139 --> 00:47:55.789 I said, if you get the marketing emails, you get 903 00:47:55.829 --> 00:47:58.630 the marketing emails. And if you don't, well, then you unsubscribed. 904 00:47:59.769 --> 00:48:00.050 Sorry. 905 00:48:01.250 --> 00:48:05.050 We've got to follow the rules. 402-558-1110. Quick break. When 906 00:48:05.070 --> 00:48:06.889 we come back, guys, we're going to jump on the phone, 907 00:48:06.929 --> 00:48:10.579 take Martha's call. And also, we've got this story about 908 00:48:11.380 --> 00:48:14.400 if you're– You're going to have domestic robots next year, apparently. 909 00:48:14.699 --> 00:48:16.880 Maybe we need to get in the domestic robot repair business. 910 00:48:16.920 --> 00:48:19.329 I don't know. But you're going to have domestic robots 911 00:48:19.389 --> 00:48:22.389 next year, supposedly. And what if they go rogue and 912 00:48:22.429 --> 00:48:25.210 start doing rogue things or fall down the stairs and 913 00:48:25.550 --> 00:48:30.170 crack their Humpty Dumpty? Well, perhaps if mayhem comes for 914 00:48:30.210 --> 00:48:33.760 your robot, you'd like to have insurance for that. We'll 915 00:48:33.780 --> 00:48:35.360 tell you about it coming up next on Compute This. 916 00:48:36.639 --> 00:48:39.389 You would probably rather drink the water at Camp Lejeune 917 00:48:39.690 --> 00:48:42.090 than get another call about the desperate need to renew 918 00:48:42.130 --> 00:48:45.989 your car's expiring warranty. Who actually responds to those calls? 919 00:48:46.590 --> 00:48:48.989 Everyone wants to play the warranty game where you pay 920 00:48:49.050 --> 00:48:51.650 money now just in case you need service later that 921 00:48:51.789 --> 00:48:55.050 everyone hopes you won't need or use. It's such a waste. 922 00:48:55.639 --> 00:48:59.719 It's no different with computers. Major manufacturers' warranties have more 923 00:48:59.860 --> 00:49:04.139 subscript crosses than a Sunday morning church service. Batteries are exempt. 924 00:49:04.469 --> 00:49:07.809 hard drives must be completely dead and forget about anything 925 00:49:07.829 --> 00:49:10.730 that they can remotely claim as physical damage. That's why 926 00:49:10.789 --> 00:49:14.130 Schrock warranties are different. When you purchase a modular PC 927 00:49:14.210 --> 00:49:17.519 or a solid-state laptop and extend your warranty, we offer 928 00:49:17.539 --> 00:49:20.969 a no-risk, money-back guarantee. If you need the warranty, you 929 00:49:21.010 --> 00:49:23.469 will

be thrilled to have it. If you don't use it, 930 00:49:23.570 --> 00:49:27.369 we refund your money automatically every time. That's right. We 931 00:49:27.429 --> 00:49:29.989 are so confident in the quality of our products that 932 00:49:30.050 --> 00:49:34.030 our extended warranties are refundable. Many Schrock customers use their 933 00:49:34.070 --> 00:49:37.369 refunds to purchase another warranty or pocket the savings and 934 00:49:37.409 --> 00:49:39.800 move on. We all know you'll need it to cover 935 00:49:39.820 --> 00:49:44.579 that expiring car warranty anyway. Schrock's refundable extended warranties. Just 936 00:49:44.639 --> 00:49:48.320 another way the Schrock Innovations Computer Company makes your computer 937 00:49:48.400 --> 00:49:48.980 work for you. 938 00:49:50.050 --> 00:49:53.630 Now you can configure and purchase laptops, desktops, tablets, and 939 00:49:53.670 --> 00:49:57.469 more all at the new schrockinnovations.com. Check out our specials 940 00:49:57.530 --> 00:49:59.289 for one-of-a-kind discounts and deals. 941 00:50:05.170 --> 00:50:07.650 All righty, folks, welcome back in to Compute This. A 942 00:50:07.690 --> 00:50:10.750 quick reminder, today is the first of the month. For 943 00:50:10.769 --> 00:50:15.010 those of you who have SOFO subscriptions, secure updater subscriptions, 944 00:50:15.489 --> 00:50:20.570 Shrock desk subscriptions, web hosting, you know, web renewals. Those 945 00:50:20.610 --> 00:50:22.289 are all due on the first of the month. So 946 00:50:22.309 --> 00:50:24.610 you're going to see some transactions in your bank accounts today. 947 00:50:25.489 --> 00:50:27.699 If you see a transaction that you don't recognize, of course, 948 00:50:27.719 --> 00:50:29.679 you can call us in the service center. Let us know. 949 00:50:29.699 --> 00:50:31.639 We're always going to take care of you. There's no 950 00:50:31.699 --> 00:50:36.539 need to charge them back. It's not easier, actually. It 951 00:50:36.559 --> 00:50:38.099 takes a lot longer to charge back. And then we 952 00:50:38.119 --> 00:50:39.659 have to answer the charge back. Then you have to 953 00:50:39.780 --> 00:50:43.449 answer back that you told us to cancel the subscription. 954 00:50:43.489 --> 00:50:45.900 It's a big mess. Just call us. We'll take care 955 00:50:45.940 --> 00:50:49.800 of it. We don't lose customers over $ 30 subscriptions. That's stupid. 956 00:50:50.489 --> 00:50:53.969 So 402-558-1110 is the number to join us on the 957 00:50:54.010 --> 00:50:56.409 program today, guys. It looks like we lost Martha there. 958 00:50:56.449 --> 00:50:58.969 So Martha, if you can get back on the line 959 00:50:58.989 --> 00:51:00.409 here before the end of the program, we'll try to 960 00:51:00.429 --> 00:51:06.349 squeeze you back in. One of the things that– I 961 00:51:06.369 --> 00:51:09.090 was talking about subscriptions, things like that that are happening today. 962 00:51:09.869 --> 00:51:12.010 We do send emails out ahead of time to let 963 00:51:12.050 --> 00:51:14.760 you know that these subscriptions are happening. Then we charge 964 00:51:14.780 --> 00:51:16.880 your card, and when you're done, you get a confirmation 965 00:51:17.039 --> 00:51:20.360 email from us saying, hey, this is what was renewed. 966 00:51:20.639 --> 00:51:22.119 This is why it was renewed. Some of the prices 967 00:51:22.159 --> 00:51:24.570 are really similar between like a Schrock desk or a 968 00:51:24.650 --> 00:51:27.820 safe upgrade or something like that. They all start with S. 969 00:51:27.809 --> 00:51:31.699 You know, I can give you SOFO, Secure Updater, Schrock Desk. 970 00:51:32.099 --> 00:51:34.480 What's going on? So we send emails to make sure 971 00:51:34.500 --> 00:51:36.019 that you know what's going on. So you should get 972 00:51:36.039 --> 00:51:38.900 some emails from us. Those are not considered marketing emails. 973 00:51:39.260 --> 00:51:42.400 Those are considered service delivery emails. So those emails get 974 00:51:42.460 --> 00:51:46.579 delivered regardless of your subscription preferences because they involve money 975 00:51:46.739 --> 00:51:50.599 and subscriptions, and that's important. So if you get an alert, 976 00:51:50.719 --> 00:51:53.260 this is the big one. Today we've got about, I 977 00:51:53.280 --> 00:51:55.519 don't know, 46 subscriptions that are going to try to 978 00:51:55.559 --> 00:51:58.280 renew that are going to fail. because the customers don't 979 00:51:58.340 --> 00:52:01.940 have current payment on file with us. Your card's expired, 980 00:52:02.320 --> 00:52:05.639 the fraud canceled, whatever. If you get an alert or 981 00:52:05.679 --> 00:52:08.880 an email about that, please do log in or call 982 00:52:08.900 --> 00:52:12.170 the service centers. Don't email us payment information. Some customers 983 00:52:12.190 --> 00:52:13.869 did that last month. Don't send us an email back 984 00:52:13.889 --> 00:52:16.949 with your credit card number. That's not safe. But call 985 00:52:16.989 --> 00:52:18.230 us in the service center. We can take it over 986 00:52:18.269 --> 00:52:22.090 the phone or go online to schrockinnovations.com and log into 987 00:52:22.130 --> 00:52:25.260 your account and add your payment token. That's another viable 988 00:52:25.300 --> 00:52:28.289 way to do it there as well. So I have 989 00:52:28.329 --> 00:52:30.579 a deposit down. It was a $ 500 deposit on one 990 00:52:30.599 --> 00:52:33.980 of these Neo robots. I put the deposit down last 991 00:52:34.019 --> 00:52:36.340 year in November. I was supposed to have my robot 992 00:52:36.360 --> 00:52:38.039 this year. My robot is supposed to be able to 993 00:52:38.059 --> 00:52:41.000 fold laundry. My robot is supposed to be able to 994 00:52:41.059 --> 00:52:44.510 load and unload the dishwasher. You know, I don't like 995 00:52:44.570 --> 00:52:47.150 folding towels. There's a specific way to fold towels. Guys, 996 00:52:47.170 --> 00:52:49.510 if you've been recently married, you will learn that there 997 00:52:49.550 --> 00:52:51.849 is a specific way that you fold towels. Do not 998 00:52:51.889 --> 00:52:54.550 fold them the wrong way. The stripe is out on 999 00:52:54.590 --> 00:52:58.219 the towel, always in the front. And the towels are 1000 00:52:58.239 --> 00:53:01.760 folded slender, not wide. So they go on the shelf better. 1001 00:53:01.780 --> 00:53:03.530 You can put two rows side by side. There are 1002 00:53:03.590 --> 00:53:06.210 legitimate logistic reasons that your women in your lives are 1003 00:53:06.230 --> 00:53:08.090 telling you to do it this way. Listen to them. 1004 00:53:08.230 --> 00:53:10.190 They know what they're talking about. I have learned the 1005 00:53:10.230 --> 00:53:14.710 hard way. I have walked the path for you. I've 1006 00:53:14.809 --> 00:53:17.190 seen what happens to people who have hard drives that 1007 00:53:17.230 --> 00:53:20.880 fail and they can't upgrade them. So one thing, one 1008 00:53:20.920 --> 00:53:22.400 path I haven't walked that I'd love to walk is 1009 00:53:22.420 --> 00:53:24.159 to get my Neo robot, which I don't think I'm 1010 00:53:24.179 --> 00:53:25.800 going to get before the end of the year. But 1011 00:53:25.960 --> 00:53:28.719 everyone assures me that by next year, we're going to 1012 00:53:28.760 --> 00:53:34.199 have domestic robots. Well, what happens if your domestic robot 1013 00:53:34.539 --> 00:53:37.750 goes rogue, has a problem, blows up, does something crazy? Well, 1014 00:53:37.769 --> 00:53:41.909 you can get insurance for that now. So safe disablement, 1015 00:53:41.969 --> 00:53:43.750 like a robot SWAT team, is one of the things 1016 00:53:43.789 --> 00:53:46.090 that's covered by insurance. They'll come kill the robot. We'll 1017 00:53:46.110 --> 00:53:47.849 see you next week for another edition of Compute This.