Full Transcript for Steve Dangle

like, what is the ultimate goal? Is is it that like, I don't know, it's it's because really it's to make a show, a TV show. And I guess I'm trying to get to it anyway, right? Which is maybe I'm in it and maybe it's. But also more people know who I am. More opportunities might come to do that. 00;05;18;27 - 00;05;42;13 Joseph But also I'm doing the Food Network thing. So, that show I did just did this 300 people, beautiful theater, Hamilton, Ontario. I opened for a very big, comedian creator, 2 million followers. Corey B also does its food videos. Really? That's how we got big. And I do food videos, right? It was amazing. We also filmed a YouTube video previous to the show. 00;05;42;16 - 00;06;02;28 Joseph it was probably the best show I've ever done with the best crowd, the best I've performed because you you rise up to it, right? I knew what the stakes were. I was like, I was really gonna hone in on what the bit was, use the stage. And, it was amazing. And those guys was Corey, Corey B and Marcus Maroney, the other comic who came with him, the guys from New York, they were. 00;06;02;28 - 00;06;21;09 Joseph So they were very nice and like you, they were, you know, they're doing they're doing international tour right now. So they're they're in it as well. And like, but it was just so cool to see that, to see them work and him at a different level than what am I like. He's doing social media and comedy and like that's that's where I'm trying to get to this. 00;06;21;09 - 00;06;41;09 Joseph Like there's always something to aspire to. Right. but that show was was awesome. working on a show with developing with the Food Network. So we're in very deep development right now, like we're coming towards about a month before, we, we know we have to finally deliver everything. We give him a new deck and it look good. 00;06;41;09 - 00;06;55;00 Joseph So I'm just waiting to hear back on, like, how they want the new edit for the sizzle reel to be and like, they need to try to sell it in the room to the decks and all that. And what is he? If they could immediately say, you know what's not for us after they show the room in that meeting? 00;06;55;00 - 00;07;04;08 Joseph Or they could be like, hey, we like it. Let's keep going, and then maybe we'll give you a green light right? So we don't know. We we don't know remains to be seen or we'll know soonish. 00;07;04;10 - 00;07;05;14 Ross But so have you made it? 00;07;05;16 - 00;07;12;16 Joseph No. no. Definitely not. And even I feel like even once they say greenlight it, it still might not happen. Right? 00;07;12;19 - 00;07;15;13 Ross It's the part that drives me crazy. You were telling me about that earlier? 00;07;15;13 - 00;07;25;19 Joseph Yeah. There's a whole thing. Like that's just the industry. It's just like things might not work. It might. Just might not reach that agreement. If they want it is the agreement is not me. Might not be, may or might not be reached

and you just don't do it. 00;07;25;19 - 00;07;41;16 Ross And I think that's true of everything because these are labels I do. If you just because you get signed to a record label doesn't mean that you're going to become the next big thing. It's like you might get signed. They might they might decide to not actually put your record out. Yeah, might still give you an advance towards a record that you might not even do. 00;07;41;17 - 00;07;56;09 Ross You might have this money sitting there that you recoup against the label, and then they own the thing until you pay it back or they, you know, and so you never know when just because you've, you've got to that next tick. Right. Yeah. And that's what's cool because we're going to talk about that with Steve about when it looks like you've made it. 00;07;56;09 - 00;07;57;18 Ross And then things changed. 00;07;57;18 - 00;08;13;00 Joseph Yeah I you know so he it's funny we just left with him and he just got recognized outside. That's right. And I for me it happen. It's starting to happen me more and I, I really like that part of it. And you know, knowing that people are watching my stuff and, like, affect it and like, want to say hi. 00;08;13;04 - 00;08;19;07 Joseph I love interacting with those people. Right. So that for me is like one of the best parts of this. 00;08;19;11 - 00;08;22;17 Ross What would you have done in that scenario? Would you have tried to make content out of that? 00;08;22;21 - 00;08;42;21 Joseph No no no no not content. No no no it would have been just I would have again I think I get I don't know the point yet, but I probably get to a point where I need to live my life I can't like I just can't go outside like, you know, who knows, right? Obviously Steve isn't that. I don't think Steve at the point, but like, I think I remember being with him at, you know, a the sabers draft, like we're outside and like, he got swarmed by people. 00;08;42;21 - 00;08;58;19 Joseph Right. I was like, that's awesome. Yeah. So I happened to me. I was at the scene filming a bunch of stuff and for a Canadian national exhibition, for those who don't know, and I think for the whole day, like 50 people came up to me like, hey, I love your videos, right? So I was that that was that was crazy. 00;08;58;19 - 00;09;06;25 Ross Which is in your backyard. Which is crazy, right? It's here in Toronto. Yeah. Like right now. Like for us. That's not crazy. You. That does happen in Europe. 00;09;06;25 - 00;09;07;12 Joseph Okay. Yeah. 00;09;07;12 - 00;09;17;14 Ross Yeah. But it's like, it's very weird because you're not one. You couldn't get arrested here. Yeah. Great line I love. Please. Yeah. Please. Please. You know, so it's. 00;09;17;14 - 00;09;24;19 Joseph You get to a level when you're in this trying to make it where the first step of making it is your friends or family stop needing to support. 00;09;24;19 - 00;09;25;27 Ross You. That's right. Yeah. 00;09;25;29 - 00;09;31;23 Joseph Which is a weird moment because you're like, why is nobody watching this thing? How come my friends don't know that I did that? 00;09;31;25 - 00;09;48;00 Ross Well, no, but you start I think it's I think it's it's the standard thing where you, you start with your network of support, which is obviously your family and your friends. Yeah. And those people, typically it's like if you take a band scenario, usually it's like that band that's in high school that's like cancel the auditorium or high school with all their friends. 00;09;48;03 - 00;09;50;24 Joseph And 98% of the people aren't really your audience. Not at. 00;09;50;24 - 00;10;10;19 Ross All. But there are people who are like, oh, this is the cool thing to do because our friends are doing it. So we all go here, they support it, and then you get any sort of real notoriety or success, like anything that sort of lifts you out of that friend world, whether it's sponsorship or whether it's you got a magazine or something that makes it look like, oh, these, you know, to the world, it looks like, oh, you're actually doing something real. 00;10;10;21 - 00;10;17;03 Ross Typically those that friend group, they typically go, well, they don't need my support anymore. So they they stop doing it. 00;10;17;03 - 00;10;29;21 Joseph Yeah. And yeah. Exactly. And it's good because they probably didn't care for your actual content. That's right. They like you. Yeah. But you're not making it for them. That's right. Because it's maybe not in their taste or in their what they like to do or watch or listen. Yeah. 00;10;29;21 - 00;10;34;16 Ross And they don't feel that they have to support the act or because they missed it. Right. So I came. 00;10;34;16 - 00;10;42;27 Joseph To I used to come to a lot of your shows. You did. Yeah. But then I, I also had two kids and then so definitely couldn't come. 00;10;42;27 - 00;11;00;23 Ross But I think it's more like if you equate it to like, typically like again, in a, in a band world, it's like they would get a sponsorship from a brand or, or some gear that they are dealing with, like, let's, let's say you get a Gibson sponsorship or you get a dairy sponsorship or something like that. Right? 00;11;00;26 - 00;11;17;26 Ross Typically once the band post about those things and going like, look how proud we are. We've gotten to that point of doing this, right. There's a there's a moment where the fans who are not necessarily like follow forward fans or like life or fans, people who are there to support the person. They go, wow, that's so nice that they've done it. 00;11;17;26 - 00;11;32;18 Ross Great. Well, we don't we don't need to support them as much now because they've made it great. So they don't need we don't need to support them anymore. Exactly. So then there's a moment where the the people who are in that position losing their fans, they go, wow, what happened? We should be propelling our

momentum. We should be getting bigger. 00;11;32;21 - 00;11;34;21 Ross But all of a sudden we just got smaller. What happened there? 00;11;34;21 - 00;11;49;08 Joseph Right, exactly. I really I got to a point where I was like, people weren't watching that I knew or like, people didn't know the videos I was putting out. I was putting a lot like I was doing daily stuff. And but like I people, I would talk to people and friends, whatever. And people like yourself like, oh, I didn't know you did that. 00;11;49;10 - 00;12;06;17 Joseph I didn't see that yet. And I was like, oh, that's sad. And I said, I realize like, well, no, it's not for them anymore. The audience is growing enough that it's for these people. And my friends are not being not going to need don't need to see it because it's not made for them. And I got and I was like, I was this is a freeing thing. 00;12;06;18 - 00;12;08;05 Ross Is that the algorithm at work or is that. 00;12;08;05 - 00;12;23;10 Joseph Just but then there's this other thing that more, you know, in the last six, five years, maybe less the algorithms aren't showing you your friends stuff. Right? It's showing you what you what it thinks you want to see. Right? Which is most of your friends don't post good stuff. 00;12;23;12 - 00;12;25;03 Ross Yeah, that's right, it's right. 00;12;25;03 - 00;12;30;17 Joseph It's the stuff that's the most engaging and like viral is you're getting fed and the version of that that you like. 00;12;30;17 - 00;12;31;00 Ross That's right. 00;12;31;06 - 00;12;42;11 Joseph You're seeing that. So, so it's not only that you don't need the support, but also the algorithms are working against you seeing your own families and friends things. Right? Unless it's very good stuff, unless it's good quality stuff, I. 00;12;42;11 - 00;12;45;15 Ross Think it's less. I don't even think what I'm talking about is just social media. 00;12;45;15 - 00;12;46;25 Joseph No, no, I think you're coming out. 00;12;46;25 - 00;12;47;26 Ross Yeah. Physically being. 00;12;47;26 - 00;13;02;07 Joseph However, they might not see the story that you put. That said, I have a show on this day. That's right. So then it's might not even know. Not because they didn't want to know. It's because they just weren't fed it crazy. Very good. We're still going. We'll update you next time. Yeah. I'll also you can just follow us along. 00;13;02;09 - 00;13;03;28 Joseph real time on Instagram. 00;13;04;01 - 00;13;05;05 Ross That's right. 00;13;05;07 - 00;13;07;12 Joseph well, I think it's time we can bring our guest in. 00;13;07;12 - 00;13;08;21 Ross Let's bring them in. 00;13;08;24 - 00;13;14;13 Joseph our good friend, somebody I think we both look up to is who's been doing it, who's been making it. 00;13;14;17 - 00;13;15;01 Ross That's right. 00;13;15;01 - 00;13;18;20 Joseph But, it's doesn't come without, hardship. 00;13;18;22 - 00;13;29;13 Ross

I think he's the perfect example of what this podcast is about. Yes. And I think after hearing what he has to say, you'll sort of see why it's important to not give up. 00;13;29;19 - 00;13;30;20 Joseph Exactly. All right. 00;13;30;20 - 00;13;31;03 Ross Let's do it. 00;13;31;03 - 00;13;39;05 Joseph Here's our talk with Steve Dangle. 00;13;39;07 - 00;13;51;10 Joseph Oh, you're an Ajax. I'm talking about, like, when you and I were in school, I lived like a like a street, like, we, a stop away from each other, like, on the highway, like. But we didn't realize that until later. 00;13;51;12 - 00;13;59;27 Steve There was a practical meeting where people really did not want to come to Pickering. Right. For the meeting. Yeah, but I was like, I actually think. 00;13;59;29 - 00;14;00;16 Ross Yeah. 00;14;00;20 - 00;14;02;06 Steve It's a pretty well, I. 00;14;02;06 - 00;14;04;17 Joseph Mean, because you're you're right there. 00;14;04;17 - 00;14;06;04 Steve I don't think people were happy with me. 00;14;06;08 - 00;14;11;01 Ross No. And we were all part of the commuter club. But I was the other way I was. You went to West Side? 00;14;11;01 - 00;14;11;07 Joseph Yeah. 00;14;11;07 - 00;14;13;09 Steve Where we were like, is this the show where wrote. 00;14;13;09 - 00;14;15;21 Ross Yeah, I don't know. Well, we're gonna we'll do a proper intro. 00;14;15;23 - 00;14;16;09 Joseph No we won't. 00;14;16;09 - 00;14;25;25 Ross Thank you, Steve, for coming on this this podcast. This is this is really a treat. Thanks. As a fan of yours and as a friend and colleague, that's it. This is really quite a treat. 00;14;25;27 - 00;14;35;03 Joseph I think, in my mind, when we started this, you were always like, the first guy I would reach out to. To like, this is the perfect guy. to be here. Yeah. 00;14;35;05 - 00;14;40;09 Ross We talked about the podcast and we were sort of like, well, so like kind of how Steve did it. That's what we should talk about. Yeah. Perfect. 00;14;40;10 - 00;14;41;01 Joseph How he did have and. 00;14;41;02 - 00;14;41;17 Steve How Steve. 00;14;41;17 - 00;14;59;26 Joseph Did it, how he did his career. Yeah. Because like, yeah, the show is, you know, you'll never make it. And it's about always trying to make it in this industry. and, and the there is a side of it, it's like maybe you, maybe you, you you made it. You make it from the outside perspective. But internally, like, you probably never you might never make it like in your own head. 00;14;59;26 - 00;15;02;01 Joseph You're always trying to do the next big thing. 00;15;02;03 - 00;15;03;11 Steve And there's no summit. 00;15;03;13 - 00;15;04;07 Joseph Yeah. That's it. 00;15;04;10 - 00;15;05;06 Steve You know. 00;15;05;09 - 00;15;26;08 Joseph There's always, you know, there's always something to be done. and I, you know, I know me living with you as friend and like, working together as and going to school together. We've all like, I feel like I, I've seen you like, have major like problems with, like, what am I going to do next. Like I'm screwed. And I remember specifically there was a I think it was a lockout season or something. 00;15;26;08 - 00;15;42;17 Joseph You were just, oh, I usually you just calling me and being like, I don't know what I'm doing. I'm, I don't know, like and basically that's the question of really what the whole show is, is like, there was a time in your life that you thought, you know, I might not make it. And like, I'm going to have to get a job at, I don't know, Best Buy or sell, you know, 00;15;42;19 - 00;16;05;05 Steve It's well, you know, it's funny. So 2012 comes and there's a lockout, in the NHL, so there's no hockey. Which I gotta tell you, is a huge bummer for someone who makes videos exclusively about hockey. And, it's when Covid hit. Part of me was like, I've seen this before. I'll figure it out from here. At least I got a salary job. 00;16;05;08 - 00;16;06;08 Joseph That's right. 00;16;06;10 - 00;16;10;20 Steve And then, yes, shortly after Covid, it quit. What's wrong with me? Yeah. 00;16;10;23 - 00;16;15;16 Joseph I don't I mean, I think, I mean, I did do I quit to do something totally different. I got out of hockey. 00;16;15;21 - 00;16;18;15 Ross But that was unfortunately my advice I could follow for some reason. All right. 00;16;18;15 - 00;16;21;01 Joseph Well, let us hear. Unfortunately, no. 00;16;21;01 - 00;16;21;29 Ross This is it. This is. 00;16;21;29 - 00;16;24;05 Joseph It. This is what? I swear to God. 00;16;24;05 - 00;16;33;16 Ross Yeah, I think it's crazy because I remember when you first started doing the videos in your in your bedroom, and I remember watching them and and it wasn't about the esthetic. It was just about like. 00;16;33;19 - 00;16;34;17 Steve I don't know. 00;16;34;19 - 00;16;50;28 Ross But I'm like, I don't know about what you're like. I don't I want to know about the hockey issues. And so I would follow you just just to be like, okay, now I know what the hell's going on, because that's how badly they were covering it in the media already. You were the inside. Even at the first stages of it. 00;16;50;29 - 00;16;51;27 Steve I don't have any clout. 00;16;51;27 - 00;16;52;08 Ross Right? 00;16;52;15 - 00;17;21;29 Steve I didn't play growing up. I'm not. I'm not like a journalism major or I don't know, I don't to this day. I don't know why people listen, why they do. Like I hope that continues and everything, but like, you know, you got to be up front about what you are, right? Right. And, I'm glad I've got to, like, learn to play hockey in recent years and, you know, teaching my son how to skate and everything, like, it's that's really rewarding and everything, but no, I just I'm a big leaf fan who loves the team. 00;17;22;05 - 00;17;43;00 Steve And we've expanded to, like, the whole

NHL. And with the network, we're trying to do other sports. But it, you know, I often get, we're going to go with feedback from the internet where it's like, well, who the hell are you? And like, why would I listen to you? Right? And I'm like, that's a great question. I don't really have an answer to it, but like, right. 00;17;43;01 - 00;17;44;26 Steve Thanks for the number keeps going up. Yeah. 00;17;44;26 - 00;17;45;12 Joseph Right. 00;17;45;15 - 00;17;50;25 Ross But isn't it because you're the everyman like isn't that that what it is like to me it's like, well you're, you. 00;17;50;26 - 00;17;51;24 Steve Know, everyone like me. 00;17;52;00 - 00;18;01;21 Ross I think that the majority of people are I think most sports fans are angry and, you know, very passionate about it. And that's what you did. You followed your passion. 00;18;01;27 - 00;18;15;06 Steve Maybe your career filter, like, maybe possible, like, I, I so often will get a message, like, I show my girlfriend your videos to make me look normal. So I'm happy to screw up the bell curve. 00;18;15;06 - 00;18;16;20 Ross You make everyone like everybody. 00;18;16;20 - 00;18;18;29 Steve I'd be awful to work at, an office with. 00;18;19;05 - 00;18;35;26 Ross Right? Where, again, passion of your. Everyone has that tick about something. Maybe it's not hockey, but like, if you get the right person talking about something, whether it's dogs or whether it's, you know, mountain climbing, they get animated about it. And that's what people watch for because they go with this guy who cares? Probably more than me. 00;18;35;28 - 00;18;37;07 Joseph And I care a lot. 00;18;37;10 - 00;18;41;06 Ross He cares more. So you get to put that out to us. And that's why we watch. 00;18;41;06 - 00;18;55;20 Steve And it's and it's only gone up like I wondered if I'd get like jaded about it over the years, but, it's amazing. if your livelihood is tied to something. Yeah, yeah. Once more, you're like. 00;18;55;20 - 00;18;56;25 Ross Where we are. Yeah. 00;18;56;26 - 00;19;19;00 Steve No. So. So you know, I get, I get, I get fired up about everything, man. But I listen to the media wanting the Leafs to lose and everything. I, I assure you, when the Leafs lost in the first round this year, I lost so much money. so much money. Yeah. If they had gone all the. Oh, oh, oh, how do we already got here? 00;19;19;02 - 00;19;29;26 Steve Yeah, it feels early to be this late, but, Yeah. No, it's, it's only grown, so, like, I'm really. I'm happy about that part of myself, like. 00;19;29;29 - 00;19;45;16 Joseph so, I mean, getting to where you are, you have your own Steve Daniel podcast network, which when I saw that first, I was like, this guy's a genius. Like, this is what I should I make a American first Canadian network because for my gut, I was like, that's the way that's so smart. like, how did that come to be? 00;19;45;19 - 00;19;47;08 Joseph That idea of that network? 00;19;47;11 - 00;19;49;12 Steve So the name was not my idea. 00;19;49;15 - 00;19;50;04 Joseph Okay. 00;19;50;06 - 00;19;57;20 Steve I'll throw that out there right away. When we came up with the name for this evening Go podcast in 2013, I didn't want to call it that. 00;19;57;20 - 00;19;58;03 Joseph Sure. 00;19;58;03 - 00;20;15;26 Steve I wanted to call it, like, I don't know, one of the million hockey names like ball pucks and sticks. Yeah, whatever. I didn't want to call it the Steve Angle Podcast because that's my online name. It's not even my real name. It's my online name. And like, what a what a jerk. I'm going to look like naming a show after myself, right? 00;20;16;01 - 00;20;21;15 Joseph But that's what that is. I mean, yeah, you got to get over yourself to market properly I think sometimes. Right? Yeah. Right. 00;20;21;19 - 00;20;21;25 Steve Yeah. 00;20;21;28 - 00;20;25;27 Joseph So it was. Yeah. This is that's why it isn't post any clips I. 00;20;25;27 - 00;20;31;20 Ross Get to, I watch myself and go, even now I want to watch this and go, do you do it? Yeah. 00;20;31;23 - 00;20;37;17 Steve I think Ross and I have that blue car syndrome where you just get distracted by something else. 00;20;37;17 - 00;20;38;04 Ross Oh. Big time. 00;20;38;05 - 00;20;42;13 Steve Yeah. Oh, I'm going to get to this show. And actually, how about I get to 13 other things. 00;20;42;20 - 00;20;43;27 Ross You should see my to do pile. 00;20;43;28 - 00;20;46;03 Steve Exactly as a pile. 00;20;46;05 - 00;20;47;25 Joseph Boy, if I could find it. 00;20;47;28 - 00;20;51;15 Steve I'm not only show you that organized people make lists. It's a pile, right? 00;20;51;15 - 00;20;52;14 Ross Yeah, I do what it is. 00;20;52;14 - 00;21;16;01 Steve But it's a do. It's okay. So, Stephen. Yeah. came about, a lot of it was Adam and Jesse, to be honest. My my two, co-hosts and business partners, we always we didn't want to just do our show. Like, we always thought there was an opportunity, you know, we would have guests on and stuff like that, and people would want more of them. 00;21;16;03 - 00;21;33;14 Steve But I'm like, well, okay. They can't be on every show for a variety of reasons. and, you know, we want to talk to this guy and that guy, and we want to branch out and who knows, maybe even do other sports. And we weren't going to be able to do it unless we partnered up with people and, and made other shows. 00;21;33;14 - 00;22;03;07 Steve And so the idea for the network was born that and I don't I need there to be a study on the the general behavior of individuals after Covid. Like everyone, it just feels like there's so much less tomorrow. And that's how everyone's living. They're like you know what. I'm gonna do this thing I'm gonna, I'm gonna try this, I'm gonna quit my job. 00;22;03;07 - 00;22;21;15 Steve I'm going to do that. You know how

many people I know who got divorced. Oh wow. You're on Covid. Yeah I'm sure there's a lot of people out there, in Covid. It's like, no. Yeah. That's it. Oh, yeah. We're done here. I'm going to move on to the next thing. it just felt like it feels like Covid embolden people, right? 00;22;21;15 - 00;22;24;24 Steve In a way that is hopefully good. 00;22;24;26 - 00;22;40;12 Ross Well, it's certainly give them a less for travel, I'll tell you that. I mean, I didn't travel all that much before, but I certainly traveled a fair bit. And and now the bands doing all this touring, it feels like everyone on the plane that's not us is like, we should finally do our first trip, and they're always on that plane and it's just no one knows how to fly. 00;22;40;15 - 00;22;50;02 Ross No idea. They've never even checked a suitcase before. Drive. You know, they don't want to do nothing. They don't do anything. No, they're doing it now, and they're always in my way. 00;22;50;05 - 00;22;56;29 Steve I was a deficit in driving skill. There's fewer cars on the road and worse drivers per capita. yeah. Million. 00;22;57;01 - 00;22;58;13 Ross 100%. Definitely. 00;22;58;15 - 00;23;05;13 Steve What a Toronto show. You see how quick it got to. You can't drive anywhere. Yeah, but these are never going to win the. You can't drive anywhere, right. 00;23;05;14 - 00;23;06;04 Joseph Yeah. That's it. 00;23;06;09 - 00;23;10;25 Ross That's the show. Yeah. But I mean that is true of LA. It's true of New York. 00;23;10;26 - 00;23;19;21 Joseph It's where the worst I was with some comics from New York the other day. Yeah. And they were driving to a show we were at and they were like, traffic. Sarah. I'm like, what's worse, New York or trying to go to Toronto? 00;23;19;22 - 00;23;21;19 Steve Much worse than New York. 100%. 00;23;21;19 - 00;23;23;09 Ross Really 100%. Not la la. 00;23;23;13 - 00;23;25;28 Joseph I think it's I think we're the worst, really. 00;23;25;29 - 00;23;30;00 Steve L.A. the difference is Ellie doesn't have a rush hour, right? It's just so. 00;23;30;00 - 00;23;30;29 Ross Bad, right? 00;23;31;06 - 00;23;32;17 Steve It's just constantly. 00;23;32;19 - 00;23;33;25 Ross Right. It's always bad, right? 00;23;33;27 - 00;23;35;05 Steve It makes the traffic jam. 00;23;35;07 - 00;23;50;19 Ross Yeah. At least you guys, you were cut. You're coming from the other side. So you're not going in that. Well, they put it to one lane on the Gardiner. No you're not doing that. That's the worst. Oh yeah. That's. Yeah. Only three more years. They put it up there. You're joking. Well not the government but some smart guys. 00;23;50;22 - 00;23;51;17 Steve Oh yeah. 00;23;51;19 - 00;23;54;29 Ross I just hung it over the, the oh the railing. 00;23;54;29 - 00;23;56;04 Steve That's. Oh, we should do that more. 00;23;56;05 - 00;24;03;15 Ross They did that. They put a few more years. You sit in

traffic, you're like, he's right, he's right, he's right. I might be here for those three years. 00;24;03;17 - 00;24;05;24 Steve Until it's three years from now. And you're like, you. You lie to. 00;24;05;24 - 00;24;07;19 Ross Me. Yeah. That's right. 00;24;07;21 - 00;24;09;08 Steve So. 00;24;09;11 - 00;24;33;15 Joseph you were back to the network. You. You were with Sportsnet? Yes. And so a lot of people, I think we've mentioned before, like a lot of people, that's success. You've made it. Yeah. Right. And even I, when I was with the sabers and the bills, like people would love to be in the position I was in and I was there for eight years and it's like it was great, but everything, especially being creative and like having new ideas all the time, it's not we're not complacent. 00;24;33;15 - 00;24;46;21 Joseph Like, we don't want to just stick around and it's so like you, you quit. Like that's for a lot of people was like, what? What are you doing? How did people receive it and how do you how do you was that the the right decision? 00;24;46;24 - 00;25;02;22 Steve two very different camps. you know, a friends and family were all. Are you sure? and like, I understand they're like okay so what, what job are you going to. Yeah. Yeah. And I'm like, oh. 00;25;02;23 - 00;25;04;24 Joseph No, no I'm just making my own I think. 00;25;04;24 - 00;25;08;26 Steve Going into it. Yeah I'm going into it boss. Yeah, yeah I know what position is. 00;25;08;29 - 00;25;12;14 Joseph But he's the boss is the first guy gets fired, which. 00;25;12;18 - 00;25;14;25 Ross Is another thing. This goes down with the ship. 00;25;14;26 - 00;25;18;20 Steve Yeah. Make my own podcast network and name myself boss. 00;25;18;20 - 00;25;22;22 Ross Yeah, it's. I know that's on the business card. Your boss. 00;25;22;25 - 00;25;24;13 Steve Was like. 00;25;24;15 - 00;25;26;02 Ross that's, you know, it's. I'm going to do that. 00;25;26;06 - 00;25;36;09 Steve It's it's easy, though, to complain at your workplace. Right. And then when you run the place, you know, the first time I remember going, oh man, like, someone should change that lightbulb. And then I'm like, oh, I'm so that's me. 00;25;36;12 - 00;25;44;26 Ross I shoot the janitor and you're the lead guy. Yeah, yeah, I'm the janitor. I'm going to take the trash out after this is done. Right. I'm there on the bus, but I'm also the janitor. 00;25;44;26 - 00;25;49;00 Steve Yeah. Oh, did I take the trash? Like. Yeah, exactly. You know what I mean? 00;25;49;02 - 00;26;02;23 Ross let me ask you this, though. As the leader, like as the boss, as the leader. There is a that's not for everyone. I'll just say that right now, being the the boss and the responsible guy is not for everybody, you know? So how did you find yourself in that role? Because I was it just happened. 00;26;02;25 - 00;26;08;04 Steve I'm very lucky that I get to put it on, to other people. 00;26;08;08 - 00;26;10;06 Ross Okay, so we complete the duties. 00;26;10;06 - 00;26;30;04 Steve Yes. Great. Like, it's it's me, it's Adam, it's Jesse, and, we're never off at the same time. And I don't mean not working. I mean, we're never all in a bad mood or all just having a bad day, grumpy or whatever at the same time. 00;26;30;08 - 00;26;31;11 Ross All right. 00;26;31;13 - 00;26;36;12 Steve if one of us needs to pick up the other 2 or 2 of us needs to pick up one, we can always do. 00;26;36;12 - 00;26;37;28 Ross It, right. 00;26;38;00 - 00;27;03;11 Steve you know, it's it's not a rare occurrence to be like. I just don't know what to do about this. I've tried this, I've tried that. And sometimes you just need to do the exact same thing over again with a different voice, right? Sometimes you need a fresh approach to it, and it's eureka! And and you, you learn to, you know, that feeling of, why didn't I think of that? 00;27;03;13 - 00;27;06;14 Steve And you feel stupid and you fall on it? Yeah. No, you lose that real quick. 00;27;06;14 - 00;27;07;11 Ross Yeah, right. It's like, oh. 00;27;07;11 - 00;27;07;24 Joseph You were great. 00;27;07;26 - 00;27;13;02 Steve Yeah. Like two, you know, business partners. Yeah. Who always have better ideas than me. 00;27;13;02 - 00;27;27;05 Joseph I'm like, sure. Yeah. That's what you. Yeah, that's part of the superpower is finding great people to work with. Yeah. Being able to do what you guys want to do in the in the best way possible and the quickest, most efficient. And yeah, I've hired well too. Yeah. So it's all part of it. 00;27;27;05 - 00;27;28;00 Steve Super lucky. 00;27;28;00 - 00;27;28;12 Joseph Yeah. 00;27;28;12 - 00;27;41;11 Ross Oh my God. They say they go, they go. You should, you should as the leader you should be the the dumbest one in the in the group. I like you like that's how I've always liked. So I just try to. No, no. That's it. Got it. But that's right though you should. You should be the one that goes. 00;27;41;11 - 00;27;57;03 Ross I'm hiring the best people for the role because I'm not that best person. And you play to your strengths. So like for me it's like I've got these great editors, I've got these great engineers that work on, you know, under me. But for me who I trust with everything because their ideas are great. 00;27;57;06 - 00;28;11;13 Steve You know. Well and you know working at Sportsnet, like I'm not going to now that I've quit, like, I'm not going to completely trash the place like I, I will say like working for a big telecom, like, especially in Canada right now. Like the morale is terrible. 00;28;11;16 - 00;28;12;13 Ross Is that right? Yes. 00;28;12;15 - 00;28;14;12 Joseph I think that's true of and. 00;28;14;15 - 00;28;18;10 Steve Yeah, no one was it was like, oh, I'm surprised to see you go. 00;28;18;17 - 00;28;19;20 Ross Right, right. 00;28;19;23 -

00;28;36;14 Steve You know, it was it was everyone was very supportive. I have nothing but good things to say about all the people I worked with. Yeah, right. It's, it's Wizard of Oz, you know, pay no attention to the man behind the eye. You don't even know who to be mad at, right? Like corporately. You know what I mean? 00;28;36;16 - 00;28;42;03 Steve You think. You think you found the problem, and, well, they can't do this because. And finally, you're like, what have I just left? Left? 00;28;42;05 - 00;28;42;23 Ross Yeah. Right. 00;28;42;23 - 00;28;43;19 Steve Like what? What? I don't. 00;28;43;19 - 00;28;44;12 Joseph Know exactly. 00;28;44;15 - 00;28;56;15 Steve It was good working there for the experience of, you know, it's it's like, I feel like I've opened my own sausage factory, and that was nine years of finding out how the sausage is made. 00;28;56;15 - 00;28;57;07 Ross Yeah, right. 00;28;57;07 - 00;29;14;09 Steve Right. So it was easier to hire the right people for the right positions, because I got to work with so many different people in so many different positions. Yeah. And like, the specialist is over kind of in a way, at least in, in media, you. 00;29;14;09 - 00;29;16;09 Joseph Need to be somebody. You can do a lot of different things. 00;29;16;09 - 00;29;44;09 Steve You can be a specialist, but like, you know, graduating from school like, you guys can attest to this because we both went to the same program. every time there was a group projects, there were a few students who were I noticed they were the, like, in charge, of every, project. And I was like, okay, so your strength is leadership for sure. 00;29;44;11 - 00;29;57;02 Steve and you can do something that I can't, but by the end of your education, I think, you'll be doing yourself a disservice because you usually don't graduate and and apply for the position of boss. 00;29;57;04 - 00;30;03;28 Joseph Judge. That's very true. You know what I mean? You need some some technical skill or something that's different than that. You're totally right. Yeah. 00;30;03;28 - 00;30;19;27 Steve So it's rare to get out of school and go right into, you know, I want to be on camera or something. You go right into an on camera position, right? You can do it. You can find a job that's on camera. But if you don't know how to edit, you're dead. Yeah. Right. if you don't know, like, the basics of lighting, audio is the. 00;30;20;03 - 00;30;31;28 Steve I remember first semester it was just audio. And so many people in our program were disappointed because we're like, no, we want to do like video. What is that? And you realize, oh, there is no video without audio. 00;30;31;28 - 00;30;44;12 Ross That's it. But they shouldn't have started with that because that's what happens. Cool. Okay. We'll get through the baby programs then we'll get right through a no no. That's a critical one. That should have been the integral. Yes. Should be the culminating thing that you've worked up to this point. Now you do the audio. That's what it should. 00;30;44;12 - 00;31;05;01 Ross You know I see I think that's a great point that we if we can take a look at that for a second, there's no specialist there. The specialist day or age has gone. I think that's fantastic because I think if you pick your your stream, whether it's audio or video editing or whatever, within that I think there is a specialist because obviously I don't know nothing about nothing other than audio. 00;31;05;01 - 00;31;20;03 Ross So that's a specialist. But outside of that, you can't just be the producer, you got to be the engineer. You got to be the mixer, you got to, you know, otherwise you are stuck, unable to do the the full spectrum. And you're paying people when you shouldn't be. 00;31;20;10 - 00;31;44;18 Steve Editing is a huge blind spot, right? Like for, a lot of people in charge, like, again, I had good bosses. I'm not trashing them. But like, there were times where, if you talk to the editors, they think the content fairy comes, and. Yeah, well, it's like, the tooth fairy, right? Instead of teeth, you leave a request for videos under your pillow. 00;31;44;18 - 00;31;44;26 Steve Yeah. 00;31;45;01 - 00;31;45;23 Joseph Ha ha. 00;31;45;23 - 00;32;07;20 Steve And then the content fairy comes and delivers content. Yeah. And. Yeah, here's ten highlight packs. Yeah. And an Auston Matthews goal compilation. And, these three, original content features and interviews and. Right, you wake up the next morning and like, a third of those things are done, and you're like, I got ripped off by the content fairy. 00;32;07;20 - 00;32;14;13 Steve You know, it's you need to have a better idea of this takes an unbelievable amount of time. 00;32;14;14 - 00;32;15;26 Ross Right, right, right right, right. 00;32;15;26 - 00;32;20;01 Steve Like, I, I think back to when I was doing highlights at CBC. 00;32;20;01 - 00;32;21;21 Joseph Yes. Oh my God, it's right there. 00;32;21;21 - 00;32;27;18 Steve Right. There was a while ago. And like it would take all night and it would just be me and an editor. 00;32;27;24 - 00;32;28;10 Ross Right. 00;32;28;10 - 00;32;40;02 Steve And but I remember before that I was at least TV. Yes. With no editor. So my first day at CBC, they're like, and this is Dave, he's you're going to be working with him. He's your editor. I went. 00;32;40;05 - 00;32;41;14 Joseph You don't have to edit. 00;32;41;16 - 00;32;45;16 Steve What I felt like, what's that? And Hathaway movie where she finds out she's royalty. 00;32;45;18 - 00;32;47;17 Joseph Yeah I was. 00;32;47;20 - 00;32;48;19 Ross I don't know the name of that one. 00;32;48;21 - 00;33;02;14 Steve I was like, oh, my God, I got an editor here. That's crazy. Right? So you got, you got to know how the sausage is made. you can't manage people if you don't understand the job

they're doing. 00;33;02;17 - 00;33;13;11 Ross It's so true. That's great. That's a good point. Yeah. And then that's why, with where you are right now, you've seen people and you've done the jobs. Can you take us through that for a second? Just so you started in your bedroom. Yeah. 00;33;13;11 - 00;33;14;14 Joseph Right as we. 00;33;14;16 - 00;33;18;17 Ross Got your way through you as CBC, at least TV. You just give us idea. 00;33;18;18 - 00;33;20;22 Joseph Junior hockey. magazine. 00;33;20;24 - 00;33;22;23 Steve Yeah. Junior hockey mag. Yeah, I remember that. 00;33;22;25 - 00;33;25;17 Joseph Yeah. Your book or your book and guess. Right. For, you know, readers. 00;33;25;17 - 00;33;34;18 Steve For Minging, for Gino Reta, that was, we were doing junior hockey that year, and, you know, it's pissing me off is now all those players are old. 00;33;34;22 - 00;33;35;08 Joseph Yeah. 00;33;35;08 - 00;33;37;13 Steve It's said people talk about them like they're old. 00;33;37;13 - 00;33;39;19 Joseph Yeah. It's like, wait, they're all they're younger, you know. 00;33;39;23 - 00;33;50;26 Steve So Luke and Brayden Schenn and like Jordan Everly. Yeah. Every time I see a picture of them I'm like, put those gray hairs away. Yeah. you know. No, you're still in the world. Junior team. Yeah, yeah. Out here. Yeah. 00;33;50;26 - 00;33;52;25 Ross That's not allowed I remember that goal. Yeah. 00;33;52;25 - 00;33;54;13 Steve Kadri Tavares. 00;33;54;13 - 00;33;55;18 Ross It's the first. 00;33;55;18 - 00;33;58;26 Steve People to, talk about him like he's old and decrepit and he's at the end of his career. 00;33;58;26 - 00;34;00;02 Joseph And you're younger than us. 00;34;00;03 - 00;34;05;11 Steve There's our guy covered. You in junior? Yeah, right. I went to one of your generals games, so I'm getting old, right? 00;34;05;11 - 00;34;05;22 Ross Right. Yeah. 00;34;05;23 - 00;34;15;27 Steve So what do you mean? He has three kids. You know, all that stuff. So, I, I got into radio and TV. Yeah, with YouTube, where we. 00;34;15;27 - 00;34;18;08 Joseph Met, where I'm at. It's, it's TMU now. 00;34;18;12 - 00;34;20;00 Ross TMU. That's right. Yeah. 00;34;20;03 - 00;34;29;02 Steve And, and I didn't, I felt really out of my depth at school, like, especially at the beginning. 00;34;29;07 - 00;34;29;27 Joseph Really? 00;34;29;29 - 00;34;35;01 Steve well, because, like, someone like you, for example, you you had an internship at Rogers. 00;34;35;03 - 00;34;37;22 Joseph Like, sort of. Not really. I made a I don't know what. 00;34;37;22 - 00;34;38;21 Ross I made that up. What I. 00;34;38;21 - 00;34;40;11 Joseph Really no no no, no. 00;34;40;11 - 00;34;41;29 Steve No, I did a resume. 00;34;41;29 - 00;34;51;01 Joseph I get it right, I did. No I did do a couple like job but like it was like one off jobs. But also I was always making videos on this like yeah leading up to and making skits and stuff. Yeah. 00;34;51;02 - 00;35;01;07 Steve Like you had editing software and like, you could edit at your house. Yes. Which I was like, oh, okay. There, Mr. Millionaire, like, you know, good. 00;35;01;07 - 00;35;03;21 Joseph Old Windows Movie maker, $1 million program. Yeah, yeah. 00;35;03;21 - 00;35;20;01 Steve That's like it. It's like third grade. You see, someone came to school with Dunkaroos. You're like, oh, someone's dad got a raise and relax. You know? And, so, like, you know, you had your internship, like, when did you have your first studio? 00;35;20;04 - 00;35;26;20 Ross It, Yeah. Right in that I was in my parents basement doing the studio during the first year of Ryerson. 00;35;26;20 - 00;35;46;09 Steve Yeah, and that's mind blowing to me. And then then there's me. That's like. All right, I am somewhat loud and an eccentric. I don't know how to operate anything technically, and I can write kinda. Right, right. Like, I'm. I was sitting there at our program was, I think, 7% acceptance rate. Yeah. 00;35;46;09 - 00;35;47;18 Joseph It's very low. 00;35;47;20 - 00;36;05;06 Steve It was like they I, I'm willing to bet I didn't make very many mistakes. Right. Like, like when they, accepted students. Yeah. And I'm sitting there going, well, they might have made one, right. Like they maybe me. 00;36;05;06 - 00;36;12;16 Ross They also didn't not let us know that too. I, they. Oh times. Well, you're at the top of the top of the top, which is that true. 00;36;12;18 - 00;36;14;05 Steve Almost never had that conversation Ross. 00;36;14;07 - 00;36;27;24 Ross Like oh they, they said that like the lecture halls. They would they'd be like, just before we start, they just make sure you all know you're the top special. They would do that and we'd be like, that's all. And then most of them are not even in the industry anymore. They're all lawyers, for better. So one. 00;36;27;27 - 00;36;52;21 Steve Oh, yeah. Yeah, yeah. you know, but so second year came around, right? And I'm like, I don't have an internship. I need practical experience. I'm just going to start a YouTube channel. And the the way the first time I was like, okay, this is my self-appointed internship was game three of the Leafs season that year. Yeah. 00;36;52;23 - 00;37;12;24 Steve Was I had made videos for the first two, and then my game three, you know, reacting to sorry, what happened in the game. I remember being like, okay, this is I'm going to do this every game. And I missed two, three games that season. I think I've missed 7 or 8 ever. And this is coming up on season 18. 00;37;12;24 - 00;37;14;20 Steve Wow wow. 00;37;14;22 - 00;37;19;11 Ross And so that was what 2007 second year since 2008 maybe. 00;37;19;14 - 00;37;21;11 Steve it was it was the 2007, 2008. 00;37;21;15 - 00;37;22;14 Ross That's the one season. Well, it. 00;37;22;14 - 00;37;33;09 Steve

Was the first year. The criteria well, the criteria for missing a video is changed. It used to be someone has to die, I think. And then this year my daughter was born. So it needs to be someone needs to die or be alive. Yeah. 00;37;33;09 - 00;37;34;28 Joseph It'll be it'll be alive, people. 00;37;35;01 - 00;37;36;24 Steve I've got a live birth. 00;37;36;27 - 00;37;39;29 Ross People need to go into a room and come out with more people. Or less or. 00;37;39;29 - 00;37;43;13 Steve Less. You can't if you have the same amount of people. 00;37;43;20 - 00;37;44;07 Joseph I'm doing a video. 00;37;44;13 - 00;37;46;00 Ross Do no video. 00;37;46;03 - 00;37;49;06 Steve In this past year. we have more people. Yeah. 00;37;49;06 - 00;37;50;09 Joseph Hey, there it is. 00;37;50;10 - 00;37;56;23 Steve We couldn't talk about the Ryan Reeves Matt fight. I was really upset about it. Thanks, I got injured, you, 00;37;56;26 - 00;37;58;06 Ross So it's funny, so. 00;37;58;11 - 00;38;07;12 Steve Yeah, I did that. I ended up getting an internship at the fan 590, which is now Sportsnet 590 The Fan, presented by Ed Rogers. Whatever. I didn't know. 00;38;07;20 - 00;38;09;22 Ross That that's what that was. Yeah, that's why we're doing this. 00;38;09;22 - 00;38;27;19 Steve Yeah, because I was there, parlayed that into Junior Hockey magazine writing for Minging. Yeah. Gina. Rita. and it was weird. It's weird when the TV's your boss guy, you know, like, you watch him growing up, and. Oh, geez, the TV's my boss. Yes. Very strange. Wow. And, Oh, my God. 00;38;27;20 - 00;38;38;26 Joseph That's what you you must have. You made a lot of connections because then you and I did, like, separate videos where we went and met these players out there, like, oh, I remember that we did. 00;38;38;28 - 00;38;40;23 Steve We're so old. Like, yeah. 00;38;40;26 - 00;38;41;15 Joseph We like we. 00;38;41;15 - 00;38;54;00 Steve Did. Always your final game. Yeah. Oh, this was a great game. This is a hell final game Taylor Hall. Yes. And the Windsor Spitfires versus Alex Pietrangelo and the Barrie Colts. It was in Barrie. 00;38;54;00 - 00;38;54;27 Joseph That's right. We drove it back. 00;38;55;00 - 00;39;01;10 Steve And I wonder if you remember this part. There was yeah it was too far. That's that's that was the undertone at the end. It was before. 00;39;01;17 - 00;39;03;12 Joseph I drove to Barry. Yeah. Oh yeah. 00;39;03;16 - 00;39;10;11 Steve He had to drive. That was very important. So there were a bunch of things Joseph did for me that I did not have to. 00;39;10;12 - 00;39;13;17 Joseph I loved it though. It was just like, I would get to make cool videos. 00;39;13;19 - 00;39;17;07 Ross He he would he would do anything to do content. That is his thing. 00;39;17;07 - 00;39;18;12 Joseph He'll do why we're here. What do you think? 00;39;18;13 - 00;39;30;05 Steve Here's here's a great news. I got us credentials. Yeah. Now here's the catch. Yeah. You got to do about everything. Yeah, yeah. Well, so I'm going to be using your camera. Yeah. And your microphone because I don't know. 00;39;30;09 - 00;39;33;18 Joseph Yeah. And you're going to hold the camera and you're also going to hold it and maybe edit it. 00;39;33;25 - 00;39;37;29 Steve Do me a favor and edit it. Yeah. And can you make sure it's in this font. And it was. 00;39;37;29 - 00;39;38;09 Joseph Great. 00;39;38;12 - 00;39;57;10 Steve I don't know why you didn't. Why why am I here? I should have been to get ambush. Yeah. I should have been like, you know what? I grown up. Yeah, and I've thought about it. You. Steve, I'm going to kick her out. Yes. Right now I'm going to give you the asking I deserve. Okay? So that's great. So we go to that game and I don't know if you remember this part, but it's it's in Barry. 00;39;57;16 - 00;40;02;11 Steve And there was a giveaway that night for I don't think it was crafts. 00;40;02;11 - 00;40;03;13 Joseph It was, it was that it was. 00;40;03;19 - 00;40;22;27 Steve It was Kraft dinner or presidents toys or some sort of boxed macaroni and cheese. Yeah. And it's under your seat, and it's supposed to be like a noisemaker. Yeah, well, the game goes over time. And Taylor Hall and the Windsor Spitfire score, and they win, which means Barry lost in their hall. And they're like, yeah. And they're celebrating and they're celebrating. 00;40;22;27 - 00;40;25;27 Steve And Ross, have you ever seen 300. 00;40;25;29 - 00;40;28;25 Ross Yeah okay. 00;40;28;27 - 00;40;38;05 Steve Oh people just started throwing the boxes of macaroni and cheese like arrows from the Persians. Spartans 300. 00;40;38;08 - 00;40;38;24 Ross Oh, no. 00;40;38;24 - 00;40;56;26 Steve And and Joe and I, we have to go downstairs into the bowels of the arena to go interview the players out for the game. Yeah. And the poor, very Colts like marketing person or something. She runs by. 00;40;56;29 - 00;41;09;04 Steve And she goes, oh, I specifically told them this wouldn't happen. Hahaha. I can see her doing it like I'm like, I'm there. Oh my. 00;41;09;05 - 00;41;11;29 Ross I just told them that they wouldn't throw the things, were they? 00;41;12;01 - 00;41;18;28 Steve It's one of my favorite things I've ever seen in person. Like it's so oh my God, it's so funny. 00;41;19;01 - 00;41;20;03 Ross I wish I was there for that. 00;41;20;03 - 00;41;29;12 Steve That's great. It's so good. So, you know, doing it, doing a bunch of that stuff. Yeah. Worked. At least TV worked at CBC. all while. 00;41;29;12 - 00;41;31;25 Joseph Still making your own videos. And you go to school. 00;41;31;26 - 00;41;34;26 Steve Yeah. You were a Nike. Nike. So that's the Olympics. 00;41;35;00 - 00;41;41;15 Joseph That was it. I remember that being that was a big, huge like for just our friends. And they remember

like that was really cool. Oh, he. 00;41;41;15 - 00;41;42;14 Ross Was not a lawyer. 00;41;42;16 - 00;41;51;22 Steve He was not a lawyer. No. I had someone friend pretend to be my lawyer. Yeah. Derek Ryder pretend to be my lawyer. Yep. In a conversation with an agency representing Nike. 00;41;51;22 - 00;41;54;09 Ross Yeah, right. 00;41;54;12 - 00;41;56;18 Steve he didn't do a great job. 00;41;56;20 - 00;41;58;07 Joseph Oh, he's not a lawyer. He could have. 00;41;58;09 - 00;42;03;00 Steve Yeah, he could have got me more money. Oh, no. No, he'd eat, but, like, I was sitting. 00;42;03;00 - 00;42;04;03 Ross On the table. yeah. 00;42;04;04 - 00;42;08;25 Steve Oh, just a little bit. Yeah, but. Well, yeah, but we also got free dinner, right? 00;42;08;25 - 00;42;09;05 Ross And I was. 00;42;09;05 - 00;42;10;05 Steve Like, this is nuts. 00;42;10;11 - 00;42;12;17 Ross So at the time, luxury. But at the time. 00;42;12;17 - 00;42;14;14 Steve It was a company car I see it. Yeah. 00;42;14;14 - 00;42;17;12 Ross Right. At the time though that was success. 00;42;17;14 - 00;42;46;13 Steve It was it was success that I've been told, or I've thought to myself, I've made it so many times. Yeah. And your definition of made it is going to keep changing. like one day. I like I specifically, specifically remember it's it's burned into my brain. And when you hear about it, like, you'll be like, well, yeah, how could it how could it not be is I'm still at school, like, I'm at Dundas Square, probably in between classes, but I don't want to go to. 00;42;46;14 - 00;43;10;27 Steve I wasn't a good student. Yeah, and it was a commuter. It was like, yeah, yeah, yeah. If I missed the train, I just I don't think I have class today. Yeah, you're actually right. Like, any week. I'm not missing one. I'm missing three. Yeah. but I was, I was in Dundas Square and I got a call from my boss at leaves TV who didn't know that I made videos because I didn't tell them. 00;43;10;29 - 00;43;36;04 Steve and then I, you know, he told me about this thing. He was launching called Leaf Space. There's a play on Myspace shows you how old this is. Yes. and it's, a website that encourages leaf fans to upload videos and, you know, just, yell and scream about the Leafs or whatever. And so I sent it to him, and he looked at it and he called me, and he goes, Steve, you're exactly what we're looking for. 00;43;36;04 - 00;43;52;22 Steve We're going to make you a star. No, he said those words, oh my God. And I was like, I made it, I made it, yeah, I made it. I'm a millionaire. Yeah. Go home and tell my mom and dad who I still live with. Yeah. Guess what? I'm rich now. Yeah, right. You know, still live with them for another probably 5 or 6 years after that. 00;43;52;22 - 00;43;53;21 Steve Right. Conversation. 00;43;53;24 - 00;43;54;18 Joseph Because I need to set. 00;43;54;26 - 00;43;55;29 Steve Yeah, yeah. 00;43;56;01 - 00;43;56;08 Ross Yeah. 00;43;56;08 - 00;43;58;04 Steve Right. 00;43;58;06 - 00;43;58;11 Ross Yeah. 00;43;58;14 - 00;44;03;20 Steve That's because I guess. Yeah, yeah. You're right. Where would I go? Where would I shop. 00;44;03;20 - 00;44;04;11 Ross That's great. 00;44;04;15 - 00;44;06;02 Steve See, you're that's your producer. 00;44;06;02 - 00;44;07;06 Joseph Have to say. 00;44;07;08 - 00;44;08;01 Ross Don't give up the set. 00;44;08;01 - 00;44;11;17 Steve Yeah. Oh, I didn't think about anything. Right. You know. 00;44;11;17 - 00;44;14;28 Ross So that's crazy. But but then it worked. 00;44;15;00 - 00;44;17;05 Joseph So you did that, right? Did you do leave space? 00;44;17;07 - 00;44;23;22 Steve Oh, yeah. Yeah, right. There's too many, and thens. Yeah. Like like but and and. 00;44;23;22 - 00;44;25;28 Ross Then but did that do it, did that. 00;44;26;01 - 00;44;46;14 Steve No. No because then the lockout came in 2012. So I did that for a while and I was progressing. And then I, I joked with a coworker of mine, I was like, well, you know, they're making cuts, but you and I are going to be fine because we don't make anything. and I quickly found out you could actually make less, right? 00;44;46;17 - 00;45;08;19 Steve You can actually make less than. Not a lot. And yeah, they did. Then it was like they they didn't want to get rid of me entirely because they liked me, but they had to make huge budget cuts and jeez, wow. It was like I mean, I think it was 14,400 for the season prior. And I tried to tally up all the hours I did. 00;45;08;21 - 00;45;16;03 Steve Oh, because it was just like a monthly rate. And so I tried to tally up the hours I did versus the amount of money I made. And I think I was making like five bucks an hour. Wow. 00;45;16;11 - 00;45;19;02 Ross And we never do that math. That's that's tough math. You did. 00;45;19;02 - 00;45;23;21 Steve It. That's how little I was making. Yeah. And that's how long the train rides were. 00;45;23;24 - 00;45;24;01 Joseph Yeah. 00;45;24;08 - 00;45;26;26 Ross I to eight students doing math. That's rough. 00;45;26;26 - 00;45;32;00 Steve It's what it. So I was probably making like I don't know 1520. Hey I'm just. 00;45;32;02 - 00;45;32;26 Ross Yeah. 00;45;32;29 - 00;45;43;01 Steve I don't know. But no they ended up giving me like a writing job for like 300 a month and again, like, now two years out of school and I'm, I have aspirations of moving out. 00;45;43;01 - 00;45;44;02 Joseph Yeah. 00;45;44;04 - 00;45;46;04 Steve And they're getting worse. 00;45;46;04 - 00;45;47;05 Joseph Yeah. Right. Oh my gosh. 00;45;47;08 - 00;45;58;14 Steve What the hell do I do? I worked I edited highlights for the whole. Oh, yeah. Because I was, I was doing highlights for CBC at the time. It's difficult to line up all the timelines. Yeah, okay. 00;45;58;14 - 00;46;00;27 Joseph

You've done a lot. It's pretty crazy. 00;46;01;00 - 00;46;20;09 Steve job of over. Yeah. I was doing, for that Russian Hockey League, the call. And, by the end of the season, I realized, did short change me, like, so they were late on their last payment. I'm like, let me go. Make sure all the other payments were up to snuff, and they weren't. Oh, they had shorted me. 00;46;20;09 - 00;46;33;09 Steve And keep in mind, I was like 25, 11,635 Holy Christ. And I remember the exact, you know, notice that. Well, you get it was rubles to American dollars to. 00;46;33;09 - 00;46;36;00 Ross Canadian to convert. I see it. 00;46;36;00 - 00;46;46;06 Steve Was a mess. Wow. And, I discovered this in May of 2013, and I just made peace with the fact I'm never going to see that money. 00;46;46;08 - 00;46;47;29 Ross Right. It's gone. Right. 00;46;48;01 - 00;47;01;25 Steve Halloween 2013. They pay me every dollar emoji. No way. And we're also this shows you like this is a cultural difference there. So they paid me and they're like all right so when do you start. Oh wow. And I'm like no I don't work for you anymore. Yeah you're right. 00;47;02;01 - 00;47;03;25 Ross They assumed you were going to come right back. 00;47;03;27 - 00;47;05;12 Steve Yeah. Like I would just be fine. 00;47;05;12 - 00;47;07;18 Ross Right. Oh you wouldn't be upset that they I say yeah. 00;47;07;18 - 00;47;18;05 Steve No. So I didn't go back. Well, but I called my fiance at the time and was like, let's go buy a house. Wow. Because and that's going to make a lot of young people watching this really match. 00;47;18;08 - 00;47;18;17 Ross Sure. 00;47;18;23 - 00;47;23;21 Steve Yeah. You know what? You know what financial strategy I had of being born in 1988. 00;47;23;24 - 00;47;32;02 Ross It was just, lucky. Yeah. Right. Yep. but it didn't work for me. 1988, and dude didn't know I was. Yeah. 00;47;32;05 - 00;47;33;01 Steve March, though. 00;47;33;04 - 00;47;39;03 Ross Oh, that's why made, two months. Two months difference. Do you just say he just married a rich wife? 00;47;39;03 - 00;47;42;02 Joseph Yeah, I heard they, six years. 00;47;42;02 - 00;47;43;22 Steve Older. Oh, really? Yeah. 00;47;43;23 - 00;47;49;05 Ross We got really early 80s. Perfect. Really? He nailed it. 00;47;49;07 - 00;47;49;25 Joseph That's murder. 00;47;49;27 - 00;47;53;18 Steve That's right. That's entrepreneurial. Yeah. It's great. Okay. 00;47;53;18 - 00;47;59;26 Joseph Yeah. Speaking of entrepreneur like that is this is a fantastic transition, into continuing. 00;47;59;26 - 00;48;00;24 Ross I think he's done the time. 00;48;00;24 - 00;48;03;00 Joseph I know, but I think it'll play into it. Okay. 00;48;03;03 - 00;48;03;23 Steve We'll get there. 00;48;03;23 - 00;48;19;29 Joseph Yeah. Oh, like the, being a creative, how much you actually realize, like. Oh, shit. I gotta understand business and, like, how to

do that properly. And I even though at the same time, I don't care about it. I don't want to know about it because that's my life. And it's especially now quitting and going on my own for the last two years. 00;48;19;29 - 00;48;36;10 Joseph It's like, oh yeah, like I got to figure that part out and like taxes and it's the worst. Oh, but like, is there any what's the most surprising thing as you've been going that you've like had didn't realize that you had to know figure out. And now you are still either trying to figure out or had to figure out. 00;48;36;13 - 00;48;59;19 Steve well, you mentioned taxes. Yeah. That was very literally, huge surprise. I think it was my first year out of school. I was a freelancer and I was collecting all this money. That and I'm just Scrooge McDuck here. Look at all this money. Saving none of it. Oh, right. And I'm at H&R block or whatever. I'm getting my taxes. 00;48;59;19 - 00;49;05;07 Steve Yeah. And she's like, hey, so you owe $9,000? 00;49;05;10 - 00;49;07;13 Ross Yeah, yeah. That happens. Yeah. 00;49;07;13 - 00;49;13;09 Steve And I'm like, I'm. I remember thinking, like I'm ruined. Like I'm financially I'm never. 00;49;13;11 - 00;49;15;10 Joseph You might not make it at that age. 00;49;15;17 - 00;49;28;24 Steve Oh I'm not. No. I'm dead. I might as well get in the coffin now. Hopefully it has Wi-Fi like. Yeah, it was, it was so bad. And but she, she then she goes. 00;49;28;26 - 00;49;30;03 Ross kill the good. 00;49;30;05 - 00;49;39;14 Steve Then she goes, nah, I don't want to actually die. Like, I just want to do the ceremonial part of getting in there. Like I want to go on. Of course. 00;49;39;17 - 00;49;41;23 Ross A lot of fake deaths. That's a good way to get out of the debt. 00;49;41;26 - 00;49;43;16 Steve Great invention. 00;49;43;19 - 00;49;43;29 Ross Well. 00;49;44;01 - 00;49;45;26 Joseph I, I forgot, because in case. 00;49;45;29 - 00;49;46;07 Steve Of the. 00;49;46;14 - 00;49;47;19 Joseph Like. Yeah. 00;49;47;22 - 00;50;09;08 Steve but she goes you. So my stupidity works both ways though, so I didn't save any money. but then she goes. You also haven't claimed your tuition. Oh, ever. Oh, interesting. Your entire time at school. Oh, perfect. So she's like, you owe $900. Oh, I was like, that's still real bad. I'm hahahahaha. Oh, my. Live. I'll be fine. 00;50;09;09 - 00;50;09;22 Steve Yeah. 00;50;09;24 - 00;50;10;15 Ross Ten times as. 00;50;10;15 - 00;50;13;17 Steve Bad. It's not ten times as bad. I'll live. I'll be okay. 00;50;13;17 - 00;50;13;29 Ross Wow. 00;50;13;29 - 00;50;21;02 Steve That's is so that was that was a big surprise. And like again our program is for people who didn't want to do math. 00;50;21;03 - 00;50;23;12 Joseph Yeah, yeah. That's it exactly. 00;50;23;14 - 00;50;29;12 Ross I wanted to like, understand math, but it didn't make it any better to do it. Oh I didn't I didn't

go to. 00;50;29;13 - 00;50;31;12 Steve That class with the ambition of failing. 00;50;31;19 - 00;50;35;29 Ross I know some people that did do that. Oh yeah. They went in there like, yeah, teach me. I worked. 00;50;35;29 - 00;50;38;07 Steve Really hard. No, I got the pity 50. 00;50;38;07 - 00;50;44;24 Ross Oh did you want me to. But I wanted to know math. I really, I like even in math class. What do you mean? No, no, no. Like high school. 00;50;44;25 - 00;50;45;20 Joseph Oh yeah. No, no. 00;50;45;21 - 00;50;50;15 Ross That's where you get that. You get to. Look, we know you're destined for things, but here's a 50. No, it's what they do. 00;50;50;16 - 00;50;56;08 Steve Grade 11. Yeah. My parents met my math teacher. And, you know, he's a great kid. He should not take math. 00;50;56;13 - 00;50;58;22 Ross So, Yeah, I yeah, that too. 00;50;58;25 - 00;51;09;07 Steve Which is like, that's closing the door on needing math. Yeah. Yeah, sure. Yeah. And now I'm here I am 36. And between my wife and I, I'm the math. 00;51;09;07 - 00;51;10;23 Ross Mommy in my group, too. 00;51;10;23 - 00;51;14;04 Steve I'm horrifying. Isn't that horrifying? Horrible. What a mantle. 00;51;14;07 - 00;51;22;00 Ross They said to me, they're like, you should understand math because you understand guitar. And I went, oh, I didn't. No no no no no. 00;51;22;02 - 00;51;31;19 Steve It better if I had it, if I had to choose between doing my taxes myself and someone running up to me and going, you need to perform CPR in this range right now. Yes. 00;51;31;22 - 00;51;32;14 Ross You're right and. 00;51;32;14 - 00;51;36;08 Steve Try to save your life. I'd rather do the CPR. Yeah, and it's less pressure. 00;51;36;08 - 00;51;36;27 Joseph Yeah, totally. 00;51;36;28 - 00;51;38;27 Steve Way less pressure. And it doesn't take as long. 00;51;38;28 - 00;51;39;19 Joseph Yeah. 00;51;39;21 - 00;51;41;08 Ross Yeah. The results are much quicker. 00;51;41;10 - 00;51;46;09 Joseph Much much quicker, quicker. Win or lose. Much easier to. Yeah. Way quicker. Yeah. 00;51;46;12 - 00;51;49;03 Steve It's quicker you don't, you know, do your own taxes because it's good news. 00;51;49;03 - 00;51;51;11 Ross No, no of course. Yeah. Well you always know something. 00;51;51;17 - 00;51;59;22 Joseph So 2013 2014 you're a CPC at somewhere there. And what happens after KVK or like how did you why did you you left CPC at one point. 00;51;59;22 - 00;52;07;21 Steve Yeah. So I was at CBC in the building the day it was announced Rogers was buying Hockey Night. 00;52;07;26 - 00;52;11;18 Joseph Oh my gosh. Oh wow. Should have you run. Every time you run. 00;52;11;18 - 00;52;12;03 Ross Is something bad. 00;52;12;03 - 00;52;20;28 Steve Happens? Dude, it's like I felt like a squirrel in a in a forest with a huge deforestation problem. 00;52;21;00 - 00;52;22;14 Joseph Yeah, like like lose. 00;52;22;20 - 00;52;22;28 Ross All your. 00;52;22;28 - 00;52;30;28 Steve Trees there. Like there were all these places to work or intern when we were in school, right? It's like, oh, you can go, work at, the score. 00;52;31;01 - 00;52;31;10 Ross Right? 00;52;31;15 - 00;52;32;16 Joseph Right, right. 00;52;32;18 - 00;52;56;18 Steve They cut that tree down. Timber. That's right. All right. You can go work at this and, like, okay, you can work at Rogers. Bell. Yeah. That's it. Oh my. I'm like okay or CBC. Yep. And then you know that when they announced, Rogers was getting the rights, it's like someone started the store right? And I'm like, well, I don't want to be at the top of this thing when you start cutting. 00;52;56;22 - 00;52;58;18 Ross You got out at that point. 00;52;58;20 - 00;53;00;24 Steve well, they also just sort of stopped giving me shifts. 00;53;00;28 - 00;53;01;22 Ross All right. 00;53;01;24 - 00;53;06;01 Steve so I still work there part time. When I moved into my house with my wife. 00;53;06;05 - 00;53;06;13 Ross Right. 00;53;06;18 - 00;53;18;28 Steve And it was a long drive from downtown Toronto to Oshawa, especially at, like two in the morning. Oh, yeah. which turned into three in the morning and, five shifts after I moved into that house, I got laid off. 00;53;19;00 - 00;53;19;13 Ross Is that right? 00;53;19;13 - 00;53;38;06 Steve Jesus. And you know. All right, so what do I do? And so I'm doing my my, doing my videos of starting to make money off my YouTube channel. ton. I was doing a highlight to the NHL network. I laid off from that, too. Oh my God. Yeah. Dude. Like, is sucks. 00;53;38;08 - 00;53;39;23 Joseph It's worse than I thought. 00;53;39;25 - 00;53;40;02 Ross Yeah. 00;53;40;06 - 00;54;07;06 Steve And then so the beginning of the 1415 season comes around, which is Rogers first. someone who, was a midmorning producer when I was an intern was now the, the vice program director or whatever. and he's like, I, I finally got it. Like, we stayed in touch over the years and he's like, I'm going to get you in the door. 00;54;07;07 - 00;54;27;02 Steve You're going to be doing a behind the scenes job. But like, it's an important job and people will figure out who you are pretty quick. Like a month in, there was a guy who was above me at CBC who also jumped ship to Rogers because everyone did. Yeah. And he's like, oh, Steve works here. Is he making videos for us? 00;54;27;04 - 00;54;51;18 Steve No. Oh that's stupid. That's what he does. Yeah. Really. And so, you know, so I did that. and then the next year though, they eliminate my starter position at Rogers, but they go, we liked your videos that you did and the articles that you did. So you get to still work here. It's just that's what you do full time. 00;54;51;20 - 00;54;52;22 Ross I see. 00;54;52;25 - 00;54;56;10 Steve and that's cool. And so I got to ride that for nine years.

00;54;56;14 - 00;54;57;23 Joseph That's not. Wow. 00;54;57;23 - 00;55;12;00 Steve Right. So I was it was one year with, the starter thing and then eight where I just that was another made it moment. Yeah. That my second year at Rogers, I was like, there's no side hustle anymore. I'm just. 00;55;12;00 - 00;55;12;13 Joseph Doing this. 00;55;12;13 - 00;55;20;26 Steve Whether I'm doing it for myself or I got the podcast now, which I started in 2013. I skipped over that little part. Oh yeah. And then, 00;55;20;28 - 00;55;21;05 Ross you know. 00;55;21;13 - 00;55;26;16 Steve Making the content at Rogers, I'm all I'm doing for a living is making content. I made it, yeah, right. 00;55;26;16 - 00;55;31;18 Joseph Yeah, I made it. And you were doing all that. So they were paying you to just do the things you were already doing. Is that. 00;55;31;20 - 00;55;33;09 Steve Yeah. Kind of. But, like, doing it for. 00;55;33;09 - 00;55;34;11 Joseph Them for the. Yeah, sure. 00;55;34;11 - 00;55;46;26 Steve Go on their platforms and. Sure, you know, I might not do a video about like the Penguins signing somebody. Yes. Whatever. Totally. But when I started working there, I had to, you know, broaden my scope. You can't just talk to fans, right? 00;55;46;26 - 00;55;51;28 Ross Yeah. Yeah. and is that when they had you doing the games like the streaming. The games. Oh, that after that, that. 00;55;51;28 - 00;55;53;28 Steve Was, that wasn't until 2021. 00;55;53;28 - 00;55;57;02 Joseph Is that recent. Yeah. Oh really during a pandemic. Pandemic. 00;55;57;02 - 00;56;01;03 Ross So yeah pandemic that's that's a good thing that came from the pandemic right. Or did you hate that. 00;56;01;03 - 00;56;04;17 Steve So the pandemic comes first of all they cancel the NHL season on my birthday. 00;56;04;17 - 00;56;10;12 Ross That was good. Yeah. You really got to stop showing up. Yeah. Cuz it's crazy. Every time you do anything, you go, it's gone. 00;56;10;12 - 00;56;13;27 Steve It's brutal. One like the Leafs had just lost to David Ayres. 00;56;13;27 - 00;56;15;05 Ross Right at the San. 00;56;15;05 - 00;56;16;07 Joseph Francisco right. 00;56;16;10 - 00;56;22;21 Steve The biggest video I've ever done. And that was like weeks later. There's no more games. That's right. Can capitalize on anything. Yeah. Right. 00;56;22;21 - 00;56;24;13 Ross So wow. 00;56;24;15 - 00;56;38;04 Steve but so between March 12th, 20 20. Yeah. And and June 20th, 20 zero NHL games were played and I made 50, 100 videos. 00;56;38;05 - 00;56;39;01 Ross This year and. 00;56;39;01 - 00;56;41;20 Steve Did a bunch of streams, actually right on old games. 00;56;41;20 - 00;56;42;23 Ross Right. All right. Remember that? 00;56;42;26 - 00;57;01;01 Steve Yeah, yeah, yeah. I was making so much content. we ended up sort of on purpose, accidentally creating all these different, video series because there was nothing else to talk about other than dipping into the archives. Right? Trades from the past and bloopers from the past. 00;57;01;01 - 00;57;03;08 Ross That was cool, though. That was a smart idea. It was cool. 00;57;03;09 - 00;57;16;04 Steve Yeah, but so there was zero games played between March 12th. 2020 and June 22nd, 2020. But what happened on June 22nd, 2020 is I became a father. 00;57;16;07 - 00;57;17;12 Ross That's right. Yeah. 00;57;17;17 - 00;57;21;07 Steve I gotta tell you, not a great time. Spent four days in the hospital. 00;57;21;10 - 00;57;22;11 Ross Yeah, right. 00;57;22;14 - 00;57;39;02 Steve Right. When it's not a great day. No, no, not a great time. Yeah. some some. Dad in Montreal almost screwed it up for everyone. Like, apparently he lied about having symptoms or whatever. And there was a talk about, like, banning dads from attending births. No way. 00;57;39;04 - 00;57;39;22 Ross No way. 00;57;39;29 - 00;57;41;29 Steve And I was just sitting there like, I'm gonna. 00;57;41;29 - 00;57;43;11 Joseph I'm going. Going in. Yep. 00;57;43;13 - 00;57;46;00 Steve I don't care if I have to like John Q break. 00;57;46;03 - 00;57;50;03 Ross Yeah, I'm gonna up the outside of the wall. So scaling it. 00;57;50;05 - 00;57;51;00 Steve Got in there. 00;57;51;00 - 00;57;52;21 Ross Yeah. 00;57;52;23 - 00;57;55;20 Steve and then like it's kind of a blur after that. Right. 00;57;55;20 - 00;57;58;16 Joseph Like it just kept rolling. It feels like from that moment. 00;57;58;17 - 00;58;23;22 Steve Well I've it built and it built and it built and I, and I started growing and growing and growing the, the, the podcast that we started in 2013 is, is turned into this giant thing. Yeah. My channel's turned into this big thing. And my, my cachet at Sportsnet had grown to this crazy level where I was making maybe the most stuff at the company. 00;58;23;26 - 00;58;26;01 Steve I'm not sure. Like it was a lot. Definitely digital. 00;58;26;02 - 00;58;26;29 Joseph Yeah, yeah. Oh, yeah. 00;58;26;29 - 00;58;53;06 Steve And, that all built to an opportunity I got in 2021. were there like, would you like to stream games where we show the game next to your head to things? Yeah. I go, yeah, I'd like to do that. and it wasn't included in my contract. they're like we'll pay extra. We'll figure out what the extra is like. 00;58;53;06 - 00;59;02;03 Steve Do you just want to do game one tomorrow. Or whatever I go okay. Yeah sure I do it. Tavares gets knocked out like nine minutes in. Yeah. So that was the first game we did. 00;59;02;06 - 00;59;02;22 Ross Right I remember. 00;59;02;22 - 00;59;28;03 Steve That. And I could feel everyone watching and like everyone in the company like I could feel there was the audience. But then there was like people who are like in and around my life, like personally and professionally. I could feel them watching, going, what do we

do? There's a guy getting stretchered off the ice for 20 minutes here at the beginning of the game, like, how's it going to go? 00;59;28;06 - 00;59;47;13 Steve And it ended up going, okay. the Leafs go up three one in the series and they finally go, I'm not there anymore. So I don't have a problem saying this. there you go. Tell you what. We're going to give you an extra five grand per round. 00;59;47;16 - 00;59;48;21 Ross so it's nothing. 00;59;48;23 - 00;59;51;19 Joseph Losing it makes it so much worse for you. Even more so. 00;59;51;21 - 01;00;11;13 Steve So in my head. In my head, I'm counting the dollars I've already spent. I'm like, that's at least 15 grand. Yeah, in my head, because I'm like, okay, they're going to win this one. They need one more win. We're going to go bad. Yeah, right. And then they're going to smoke the Jets. Yeah. And then third round even if they lose like they're going to end up playing a team like Carolina or something. 01;00;11;18 - 01;00;14;22 Joseph You start to look at the new houses like oh wow. 01;00;14;25 - 01;00;18;27 Steve And they never won another game. That's just they never won another game. 01;00;19;00 - 01;00;20;15 Joseph the trials and tribulations. 01;00;20;15 - 01;00;42;21 Steve But it comes out, they want to do streams every Saturday the next season. Right. And, but I still have a year left on my deal. But the streams aren't represented in that deal. Yeah. And so Rogers goes, well, what if we just rip up the last year of your deal and give you an extension? And I went, oh, that sounds real good. 01;00;42;24 - 01;00;51;20 Steve So we did that. And again there's another I made it I mean yeah I made it I'm going to do this rest of my life. Yeah I'm going to do my podcast. That's huge. And they don't bug me about it. 01;00;51;22 - 01;00;58;04 Joseph Right. But they they broadcast it like they put it out like it's not. It was on radio. Right. Forbid. Or a pieces of it. 01;00;58;07 - 01;00;58;28 Steve only for a bit. 01;00;59;00 - 01;01;04;22 Joseph Okay. So but they were, were you under their umbrella or your podcast? Oh, it was always separate. 01;01;04;22 - 01;01;09;06 Steve Oh very cool, because it pre dated my time at Sportsnet and so did my YouTube channel. 01;01;09;06 - 01;01;10;21 Joseph Right, right. Right, right. Yeah. Of course. 01;01;10;21 - 01;01;20;10 Steve So yeah, I got a lot of freedoms that some other people there. I think would have rightfully been like why can Steve do this? And I. 01;01;20;10 - 01;01;21;04 Ross Can't. Course. Right. 01;01;21;11 - 01;01;42;25 Steve And it was a unicorn situation. Totally. Yeah. I'm sure they're going to avoid in the future. no, because it's like it's a giant company and they want to have control of. Yeah, everyone makes sense. They didn't have full control on me. Yeah, right. So I get the contract extension trying to think of, Which parts I can. 01;01;42;25 - 01;02;08;20 Steve I can say, on this show, it was it was good. I was really happy with the deal. something happens where we agree to a deal and I sign it. but something happens where, management changes and they no longer. The new management no longer likes the deal that old management signed, right? Yeah. It wasn't the money. 01;02;08;20 - 01;02;41;00 Steve It was other provisions in it. there was a legal dispute. It lasted about a month. the day I found out they weren't going to honor the contract I had signed, like, literally, I hung up the phone. So I had that terrible conversation, hung up the phone. My wife walks in the door like there's less than 30s less than 10s between those things happening, my wife comes in the door and tells me she's had a miscarriage. 01;02;41;03 - 01;02;42;13 Joseph Oh, Jesus. 01;02;42;16 - 01;02;44;14 Steve So I know I'm sorry to make it so heavy. 01;02;44;15 - 01;02;45;20 Joseph Yeah. No, I yeah. 01;02;45;24 - 01;02;50;19 Steve It's, highest of highs. Yeah. And like, that's, that's like one of the worst days of my life. Yeah. 01;02;50;19 - 01;02;51;08 Ross No kidding. 01;02;51;08 - 01;03;25;26 Steve And so and but that also sort of dictated, oh I'll say exactly what happened. So, so doctor told her she had a miscarriage the next week. she goes in for a follow up. doctor goes actually, Never mind. There's a heartbeat. Here it is. What shows her the heartbeat, Yeah. She's alive. Yeah. 01;03;25;28 - 01;03;32;00 Steve Next week they go in for, next week or two weeks later, she goes in for another follow up. Never mind. There's no more heartbeat. 01;03;32;01 - 01;03;32;17 Ross Oh, she. 01;03;32;17 - 01;03;33;05 Joseph Oh my God. 01;03;33;05 - 01;04;05;20 Steve So I'm going through the legal, process while doing that. And something just broke. Yeah. Like when, the second time where I, it definitely it dictated, like, you know, how I said Covid sort of push pushed people into, a mindset of there's less tomorrow right than there was before. Right? I was like, I'm not. 01;04;05;22 - 01;04;31;26 Steve I'm gone. Right? I'm gone. And and, like, working out the contract extension and everything, we come to our our, I can't get into the specifics. I had to make some concessions and sure ended up on April Fool's Day. No, I know, it's very I know I half expected them to go. actually. You're fired. Yeah. So, April Fool's Day, we come to it. 01;04;31;26 - 01;04;52;27 Steve But I was I was like, you know what? I can, I can I'm going to continue to do good work for these guys. Like that was that was one very important not piece of advice because like, I knew it, but, one strong encouragement I kept getting from everyone in my life my parents, my wife, my lawyer, my business partners. 01;04;52;29 - 01;05;04;06 Steve they're like, you need to do a good job. Yeah, right. Like you, whether you're mentally checked out or not, as long as you're there, you can't do a

crappy job, right? 01;05;04;06 - 01;05;05;27 Joseph Yeah. 01;05;06;00 - 01;05;32;04 Steve you can't dog it, and I. I always give them my best every single day. I give my best, And I was open to the idea of, you know what? Time heals all wounds. I'll get over it. opportunity came up with, the podcast network, and I'm like, you know what? And, like, I've worked here long enough that, like, almost everyone that I've worked here with has gotten canned, right? 01;05;32;04 - 01;05;53;13 Steve Yeah. Yeah, yeah. definitely the people that I started with are all canned. The people who hired me or canned, the people who hired them or canned the people they hired to replace them or can you know it's a telecom. Yeah. They're like you have everyone's canned. And so I'm like okay so I'm going to stick it out here and not invest in myself and my own business ventures, my own YouTube channel, my own podcast network, my own business. 01;05;53;13 - 01;05;57;07 Steve So I'm not going to invest in that for a job that's probably just going to fire me anyway. 01;05;57;07 - 01;05;58;26 Joseph Yes. Yeah. Yeah. You know what I mean? 01;05;58;26 - 01;06;08;22 Steve Like they signed me to an extension, but like, there was no guarantee they wouldn't just be like, yeah, yeah, beat it. Of course we're spending all this money on on YouTube. Yeah, yeah. Sorry. We're like. 01;06;08;24 - 01;06;09;23 Ross From the 100. 01;06;09;23 - 01;06;12;03 Steve And 35. Like we're we're not. Yeah. 01;06;12;06 - 01;06;29;16 Ross No, no, no, I'm sorry I was in I was saying from the outside because I was following you at this time when you were doing this, the streams in the, on the weekend, right? Yeah. And then you'd listen to the podcast, and it was so like, well, we had all these cool things we were going to do, but we can't do them because you're not available because you're doing the the streams every weekend. 01;06;29;20 - 01;06;41;09 Ross And that was what it looked from the outside. I'm sitting there, I'm like, damn, that's that's a pickle. so this guy going to do. So we just all assumed it's like, well, it just you can't do both. So you picked this. So to hear the other side of it is interesting because. 01;06;41;10 - 01;07;00;15 Steve Well, you know, it. I mean, it was that it was always probably heading here. And even when I, when I signed my contract extension before that one, much earlier on in my time at Sportsnet, like my boss straight up said, and I thought this was a very weird tactic. He was just like, oh, well, we both know you're not going to be here forever anyway. 01;07;00;16 - 01;07;01;14 Ross Was it really? 01;07;01;17 - 01;07;17;25 Steve But like as if not not like, well, you're going to say something stupid, which I almost did a couple times, but like, he's, he's like, well, you're going to just grow this position, right? And go do your own thing. Yeah. So it was always heading in that direction and but it's so comfy. 01;07;17;26 - 01;07;18;11 Ross Yeah. Right. 01;07;18;18 - 01;07;28;07 Steve You know, it's like I don't stay in bed because I'm afraid to face the day. I don't stay in bed. You know this about me. I don't stay in bed because I don't want breakfast. 01;07;28;08 - 01;07;28;28 Joseph You're right. 01;07;29;00 - 01;07;33;28 Steve Of course I want breakfast. But sometimes the bed is more comfortable than breakfast, right? 01;07;33;28 - 01;07;35;16 Ross Yeah, that's a good point. That's. 01;07;35;18 - 01;07;36;16 Steve Yeah. It's difficult. 01;07;36;16 - 01;07;40;26 Joseph I would love to sleep in though. It. There's the kids nowadays. Yeah. It's. You can't stay in bed now. You got to think. 01;07;41;02 - 01;07;41;22 Ross About how you k. 01;07;41;26 - 01;07;42;27 Joseph A whole bit of there anyway. 01;07;42;27 - 01;07;56;20 Steve And it got it got to the point where that job was my bed and yeah, you know, and inside of the pillow and everything and and I don't know that going through that whole experience was just sort of like a hot pillow. Yeah. 01;07;56;27 - 01;07;57;13 Ross So that's what. 01;07;57;15 - 01;08;01;24 Steve You know what? I'm just going to get out of bed. Yeah, yeah, it's it's heading there anyway. 01;08;01;26 - 01;08;03;15 Ross Yeah. I'm done. Got out. that's cool. 01;08;03;15 - 01;08;13;21 Steve I gave him my six months. I did great work for them for six months. Yeah. That's another thing I had to give six months to your job. You have to give them six months notice. Yeah, yeah. So I negotiated them down for a year. 01;08;13;23 - 01;08;15;28 Ross Oh, wow. That's a year. Yeah. That's. 01;08;15;28 - 01;08;17;08 Steve Yeah, that's that's so you. 01;08;17;14 - 01;08;19;20 Joseph Six months. That's crazy. Yeah. 01;08;19;23 - 01;08;35;09 Steve So I gave him I gave him six months. And I did great work for him during that six months. Yeah. No one would have ever known except, it actually it got broken on Twitter somehow. Oh, really? But not a lot of people saw it. luckily, and, went to the end of my contract, and that was it. 01;08;35;09 - 01;08;38;25 Ross And you're Steve. Steve, that was a year ago. And that's. Wow. 01;08;38;26 - 01;08;57;25 Steve Yeah, yeah. And now full time. Yeah. and even that, like, it hasn't been without sure of course, hiccups. And we had to do layoffs and oh my God, it gave me a greater appreciation for, what kind of absolute sociopaths run these? You have to finish. 01;08;57;25 - 01;08;58;19 Joseph Yeah, they have to be. 01;08;58;19 - 01;08;59;26 Ross Yeah. They're faceless. Heartless. 01;08;59;26 - 01;09;14;07 Steve It just shattered me in the days leading up to it. It shattered me worse than the days after it. Yeah. I never want to do that again. Yeah. Ever. am I going to have to in the future? 01;09;14;09 - 01;09;16;16 Joseph I mean, you never know. 01;09;16;19 - 01;09;25;26

Steve But I'm not that close to dead like it. Yeah, there's a pretty good chance sometime in the next half century or whatever I got left, I'm going to have to do it again. I really hope not, though. 01;09;25;27 - 01;09;35;16 Ross Well, every CEO has to have that uncomfortable, but that's part of that leadership thing we talked about earlier is like you, that's one of the downsides of being the leader is you. You have to run the ship, right? 01;09;35;17 - 01;09;38;06 Steve You got to do it and you won. You can't run it into the. 01;09;38;06 - 01;09;51;02 Ross Iceberg, right? Right. But I'll tell you from your story, though, the one thing that I really pull from it is that, like everything you were doing as a side hustle was outside. What you're doing, it was all irrelevant. Everything you did was very relevant. Sounds like you. I mean, I know you used to work at the zoo at one point. 01;09;51;02 - 01;09;51;11 Ross Oh, shoot. 01;09;51;17 - 01;09;52;03 Joseph That was that. 01;09;52;03 - 01;09;54;03 Steve Was a great job. 01;09;54;05 - 01;10;00;15 Ross I always dealt with that. But it's not like you were working at the zoo. Although in many ways, some of these jobs sound like you might have been working with monkeys. 01;10;00;15 - 01;10;16;02 Steve The zoo straight up like, well, because I didn't, I didn't take an on camera course, right. That's cool. Like, there were the mandatory courses we had to take and like, some of it was on camera, but, like, I never took, like, a presentation course or nothing. I took all writing courses. 01;10;16;09 - 01;10;17;13 Joseph smart. Yes. Yeah. 01;10;17;13 - 01;10;24;21 Steve And but I don't know, I just, I, I still when I was in school, I'm like, yeah, but I'm not going to be doing the YouTube thing forever like this. 01;10;24;26 - 01;10;26;11 Ross You wrong. 01;10;26;13 - 01;10;33;12 Steve You were it was it was very real. Well it wasn't it wasn't like we were in school 2006 to 2010 and it just wasn't a career path. 01;10;33;14 - 01;10;34;14 Joseph Right. Because once you were in. 01;10;34;20 - 01;10;48;18 Steve Mosh, you're like, how many big channels were around even back then, right? You know, now everything everyone's got, you know, so they got a half a million subscribers. They live in your city. Never heard of this. 01;10;48;18 - 01;10;49;24 Ross Sure is on YouTube right now. 01;10;50;00 - 01;10;51;00 Joseph Yeah, sure. Yeah. 01;10;51;01 - 01;10;54;21 Steve Every jerk has a channel. Yeah. Hey. 01;10;54;23 - 01;10;57;10 Ross Yeah, yeah. Two. Two jerks. Okay, okay. 01;10;57;12 - 01;11;06;27 Steve But so all that to say, though, the. So I didn't take a single long camera course at school, but the zoo tour that I had to do, it's a 25 minute tour and I did 8 to 10 of them a day. 01;11;06;28 - 01;11;07;10 Joseph Wow. 01;11;07;10 - 01;11;19;15 Ross You're talking to people all the time. All the time, I know

that. So that. But it was relevant then. But you either. But the point really is that everything you did was somehow related to hockey or sports broadcasting, and you kept that as your side hustle. 01;11;19;15 - 01;11;31;00 Steve So. So I, always I try to tell the youths about the Venn diagram, right. So like there's the broadcasting circle, okay. There's the hockey. 01;11;31;00 - 01;11;32;00 Ross Circle. Right. 01;11;32;03 - 01;11;52;03 Steve And then if you want to work in hockey broadcasting, you want to end up somewhere in here, right? But, you know, it's rare that you at 18 years old or whatever, or 22, I guess if you're fresh out of school, go. I would like to be dead center of that Venn diagram. Yes. Here you go. 01;11;52;05 - 01;11;52;15 Ross Right. 01;11;52;15 - 01;11;55;07 Steve Hockey night in Canada. Good luck. Yeah, yeah. 01;11;55;09 - 01;12;00;11 Ross there's only two places to kind of go at it. Hockey or broadcasting. Then you have to find where that middle ground is. 01;12;00;11 - 01;12;14;01 Steve Yeah. As long as. So you're doing a couple things in hockey and you're doing a couple things in broadcasting is as long as you're moving closer to where you want to go or, you know, like a lot of people we went to school with, like, it's not that they didn't make it, it's they discovered something they liked more. 01;12;14;03 - 01;12;14;09 Steve Right? 01;12;14;09 - 01;12;15;07 Joseph Yeah. Right. Yeah. It's that's. 01;12;15;07 - 01;12;16;09 Steve Very true. You know. 01;12;16;10 - 01;12;23;28 Ross There are a lot that I do know who are just like me. I just couldn't do that music thing. I couldn't do that. That, you know, I just studied, I needed to do money instead. 01;12;23;28 - 01;12;25;05 Steve Life's hard. Yeah, like. 01;12;25;08 - 01;12;25;21 Ross That's right. 01;12;25;21 - 01;12;36;14 Steve You're 18. And when you are 17, probably when you do the application process and you think you want to, you think you you know what you want to do with your life. I was double that age two years ago, right? 01;12;36;14 - 01;12;37;12 Ross Right, right. 01;12;37;15 - 01;13;03;10 Steve That's not old. It's. And you're making crazy decisions and paying so much money for it. Yeah. And like, if you, you know, my cousin is, Oh, God. Kinesiology major. and another buddy of mine is a, that was an archeology, right. Or something. They're both plumbers. Hahaha. But they love it. They love it. They make more money than if they were doing those things. 01;13;03;10 - 01;13;07;25 Steve Probably things in that field. Yeah. Or at least as much. Yeah. Oh and. 01;13;07;28 - 01;13;23;09 Ross Well I think that's just crazy though that you were able to keep in that Venn diagram for the whole kind of whole thing, even your side hustle. And the real thing was all right there. And it's like a cast away, isn't it? Yeah. But still, though, it's it's hard to do that, man. It's I mean I, I would say congratulations on being able to do that. 01;13;23;09 - 01;13;24;22 Ross And that's the thing. That's awesome. 01;13;24;25 - 01;13;51;08 Steve I think, you know, one constant that I feel like is getting worse, is when I, when I get messages from people who are like into high school or in university, man, they just have this real, like, not nihilism, defeatism. Okay. Like, they just, I feel like they all think they're failures and they're not. 01;13;51;09 - 01;13;52;16 Ross Right. 01;13;52;18 - 01;13;55;16 Steve it's you're you don't understand how young you. 01;13;55;16 - 01;13;57;07 Ross Are, right? Yeah. Yeah. 01;13;57;09 - 01;13;58;04 Joseph And to see. 01;13;58;04 - 01;13;58;27 Steve Relax. 01;13;58;27 - 01;14;13;24 Joseph Yeah. Yeah. Right. Also, I think because there's like this idea that YouTube is just anybody could do it because you can just upload a video. Right. And I and but to make those videos watchable or successful is very hard. 01;14;13;27 - 01;14;21;04 Steve And you need to you can't just upload the amount of times I see someone upload a video and it gets like, I don't know, 20 views. 01;14;21;04 - 01;14;22;13 Joseph And you're like, you quit? 01;14;22;20 - 01;14;41;09 Steve Yeah, well. Or it like you got to do it for you get over the six month hump. Yeah. And the more effort you put into getting over the six month hump, the easier it'll be for you to get to a year. I feel like, you know, I, I try the YouTube thing, and I was no good at it, like, okay, did you do it for two years? 01;14;41;09 - 01;14;43;12 Steve Yeah. So then how do you even know? 01;14;43;12 - 01;14;44;06 Joseph Yeah, exactly. 01;14;44;07 - 01;14;51;08 Steve Like exactly. You got to do something for a really long time. It's. You can go viral. 01;14;51;13 - 01;14;51;29 Joseph Yeah. 01;14;52;01 - 01;15;00;11 Steve Like I, I'm probably in the minority here. I am so fascinated by the hawk to a girl. 01;15;00;14 - 01;15;01;25 Joseph Yeah. 01;15;01;27 - 01;15;12;25 Steve I was fascinated by it. And. And not in the way that you probably think. Like, a lot of people watch her and they go, I'm sick of her. Get her her 15 minutes of fame or no offense. I'm like, okay. 01;15;12;25 - 01;15;14;25 Joseph She's parlayed what she's parlayed it into. 01;15;14;27 - 01;15;20;27 Steve She's in it like a ten second viral clip. Yeah, and she's parlayed it. She worked at a spring factory. 01;15;20;27 - 01;15;24;05 Ross Yeah, I didn't know that. Yeah. 01;15;24;07 - 01;15;51;23 Steve Like like friggin, like, Willy Wonka. What was that family where they the the little kids family. They're screwing on the tops of tooth toothpaste. Yeah, that's their job. That's what it sounds like. Her job? Yeah. Yeah, right. And she seems very aware that that ten second clip, like, you can't just say you can't be the. I didn't do it, kid like Bart Simpson. 01;15;51;25 -

01;16;10;19 Steve You can't just go up on stage and say Hawk to, And everyone's gonna be like, yeah, yeah, yeah, yeah, for the next 50 years, right? Like, you got to find a way to take the money you've earned in the in the clout and everything and parlay it into something else. And she's done, like a bunch of donations and, and and, and I think she's done stuff for animals, too. 01;16;10;19 - 01;16;12;21 Steve And she's still figuring it out. 01;16;12;21 - 01;16;13;13 Joseph Sure. Yeah. 01;16;13;13 - 01;16;15;17 Steve But like, I'm rooting for her. Yeah. 01;16;15;18 - 01;16;16;04 Joseph That's brilliant. 01;16;16;10 - 01;16;17;16 Steve I want her to succeed. 01;16;17;16 - 01;16;18;18 Ross Yeah. I didn't know any of that. 01;16;18;25 - 01;16;22;13 Steve Yeah, I don't know anything about her like beyond she said that. 01;16;22;17 - 01;16;24;02 Joseph Right. And that she's doing things. 01;16;24;06 - 01;16;28;26 Steve Her 15 seconds has turned into 16, 17, 18. Right. 15 minutes whatever. 01;16;28;27 - 01;16;30;00 Ross Yeah. Whatever. 01;16;30;03 - 01;16;47;25 Steve And like she knows she can't just do that. Like so. Anyway, all that to say, everyone's looking for that one viral video like. Yeah. Especially like like on TikTok. Your viral video is dead within the week. 01;16;47;25 - 01;16;48;14 Joseph Oh God yeah. 01;16;48;14 - 01;16;52;15 Steve It's terrible within the week. Yeah. And then okay so what's next. 01;16;52;18 - 01;17;05;01 Joseph Yeah. Right. The next thing it's it's it's a, it's a it's hard. It's very it's sad a little bit because you, you don't get to live in that for a very long. You have to keep making the content. You have to keep doing it. 01;17;05;03 - 01;17;05;27 Ross and it's your world though. 01;17;05;28 - 01;17;29;11 Joseph That is my world, which is again, I because I, I'm glad I love it. Yeah. Because you shouldn't do it if you don't like making videos. And that's it comes back to the other part of the, the side, the business side of that. I don't love that I had to understand and I had to go and figure out and like, you know, sponsorship deals and calls and contracts and taxes and it's just like, I just want to make cool video, right? 01;17;29;11 - 01;17;31;18 Joseph I just want to I don't want to fire people. And I was trying to make cool video. 01;17;31;21 - 01;17;41;19 Steve Because I know, I know there there are times when you're running the ship where you go, boy, did I, I didn't get into this for this. 01;17;41;20 - 01;17;42;19 Ross Yeah, right. 01;17;42;21 - 01;17;49;12 Steve Like, you know that you're it's something like the I don't know, the roof is leaking. 01;17;49;15 - 01;17;54;22 Joseph Yeah. You're right, you're right. This guy is a flat AMG, right. Yeah. All this stuff, you lose everything. Yeah I remember. 01;17;54;23 - 01;17;59;18 Steve We get our building and we're like, all right. And now we need a studio. 01;17;59;21 - 01;18;00;05 Ross Yeah. 01;18;00;07 - 01;18;20;11 Steve Yeah, right. Yeah. I was telling Ross like the when I walked in here, like, it's a beautiful studio. Thanks. Like I can I can hear how bad my tonight is, how silent it is in here. And, instead of just looking at it in nothing, but, I looked at the control room and I'm like, oh, God, someone had to bring that up the stairs. 01;18;20;14 - 01;18;21;24 Steve Yeah, exactly. Yeah. 01;18;21;27 - 01;18;46;02 Ross And unfortunately, that was that was me. a lot of games. Probably so difficult was it was four of us. Oh, we may or may not have dropped in the in pivot, but I'll tell you this one. Yeah. That's friends of reference. I'll tell you this from, you guys have it from the film side or the YouTube side where you're putting up stuff, from a music side, you know, you have for as a band, you've got forever to do your first album. 01;18;46;04 - 01;19;01;29 Ross And once you drive your first album, you have like six months to drop that next one or you're gone. And even beyond that, like, so we just put a record July six, which was our most recent record after the fall off, which was, you know, and they're already going with the next one, like they're already saying, we you should be working on the next one. 01;19;01;29 - 01;19;04;21 Ross We're like, we're still touring in this support of this one. 01;19;04;24 - 01;19;05;17 Steve It's like, I have kids. 01;19;05;18 - 01;19;06;24 Ross But an album isn't. 01;19;06;26 - 01;19;07;13 Steve Number two. 01;19;07;18 - 01;19;16;15 Ross Yeah, right. Right. It's like you can but an album like that to be a little, like a TikTok video, for example. But like, that takes a couple hours to do. 01;19;16;15 - 01;19;17;20 Joseph Like, depends on what video. 01;19;17;21 - 01;19;35;25 Ross But an album is like a six month process. Like it's fun for sure. The songs, the workshopping them in front of, crowds and then actually doing the work to record it. It and get it mastered. It's like it's a lot of so you're like, we have this again. We just write. And then you look at like, you know, the early days of Beatles, Zeppelin. 01;19;35;25 - 01;19;39;11 Ross Like they put out a record of two records a year. You're like, Holy Christ, we can't do that. 01;19;39;11 - 01;19;42;00 Steve I never want to write a book again. You're number two. 01;19;42;01 - 01;19;43;00 Joseph That's right. That's crazy. 01;19;43;00 - 01;19;45;05 Steve And I'm willing to bet I'll have another one within five years. 01;19;45;05 - 01;19;47;08 Joseph Really? That's insane. You never want to do it again. 01;19;47;09 - 01;19;48;04 Steve They're so hard. 01;19;48;04 - 01;20;02;24 Joseph Yeah, I don't know. I can't imagine that. I would say I don't know either. I think I think from working with you especially, like, I remember just, you know, we did our practicum project together. We did,

you know, deal with it, which is, reality show based on a car dealership. It was fun. You were like the story editor. 01;20;02;24 - 01;20;22;22 Joseph You and I were like, I feel like the main creatives about with the story, and it's just every problem. Creative problem. Like, I feel like you just figured it out. Like you just. You're had so many great. And you're still good at it. That's why you're such a great writer. I think that's why you're very interesting to listen to, because you just have a wealth of ideas. 01;20;22;22 - 01;20;38;12 Joseph It flood in your brain. I don't know how I would love to see inside there how it works, because it's fantastic and I feel like you're the guy to write a book. You can make a new book and it'd be filled with new, great ideas because of how you work and how I've seen, you know, relied on you for for different things in different times for creatively. 01;20;38;12 - 01;20;44;21 Joseph And it's like you deliver. So I love it, I love it. I think you're the right guy for being in this position. 01;20;44;28 - 01;20;46;25 Steve Ross, do you have any nice things you like to say when. 01;20;46;26 - 01;21;05;01 Ross You know I said them all right, actually, I just thank you. I do have one. You get a kick out of this if you if you like to hear it. So we are over in the UK for the both last playoff runs. Okay. And you know obviously restrictions and all this stuff. You can't really watch that VPN trying to trying to scan the game. 01;21;05;04 - 01;21;22;02 Ross The only one that worked which I would have watched anyway. But really the only way to work was your stream, because I could get over and I could make it work. So we're watching the game and the guys. It was so that little guy in the corner, is that normal to have a guy? No, no, that's that's that's actually just tested my buddy. 01;21;22;02 - 01;21;36;02 Ross He's good. If you know this guy like yeah, yeah. He's like oh okay. So it's not that bad for them. Like oh look how many people are watching this. Yeah. There was astronomical. All right. So he was learning through through you I'm trying to give him the rules. But he was learning through your enthusiasm. So that's what's crazy. 01;21;36;03 - 01;21;50;03 Steve You know what's crazy is you reinforcing Canadian stereotypes while you're watching a hockey broadcast, and you're like, I know that guy. Yeah, I know that he's you. You authentically dude. It's so deep, such a deep Canadian fan. 01;21;50;03 - 01;21;51;26 Joseph Go there. Oh, no. 01;21;51;29 - 01;21;54;04 Steve Let's. No. And it's Steve. Yeah. 01;21;54;04 - 01;21;55;13 Joseph Right. Yeah. Oh I see. 01;21;55;15 - 01;22;10;25 Ross Steve like okay. You know we we got him hooked. But it was largely because of your ability to be passionate about it. You have to explain the rules and break it down. Is different than soccer. Yeah. Or football. Yeah. Totally. But yeah, it's because it's like, well, this guy is really into it and I can see why, you know, you're into it. 01;22;10;25 - 01;22;15;20 Ross If this is how everyone is, I'm like, oh yeah, they're all like that. Yeah, yeah. Every one of them, every Canadian. It's like this. Oh is. 01;22;15;20 - 01;22;31;27 Joseph That, is that why you go through all these things and all these hardships and like, being the boss now, is it to get to the point where you're that passionate gets to come out of you on, you know, filming it and sharing with people? Is that why you love it? Like, why do you do what you're doing? 01;22;31;29 - 01;22;35;05 Steve well, I don't know what else I'd do. 01;22;35;07 - 01;22;36;08 Joseph That's very safe. 01;22;36;08 - 01;22;39;17 Steve Yeah, but but like, it's. Dude, it's not a bad gig. 01;22;39;23 - 01;22;41;04 Joseph Yeah. Of course. Yeah. Of course. 01;22;41;05 - 01;22;48;21 Steve You know, like, sometimes, you know, I'm just. I'll be sitting in the basement watching the game and I'll be like, I'm doing my job. Yeah. 01;22;48;24 - 01;22;50;15 Ross That's right. It's, 01;22;50;18 - 01;22;53;01 Joseph So it's it's it's you kind of follow what you love. 01;22;53;07 - 01;23;03;14 Steve And when you get grumpy, when the Leafs lose is often, but like, it's, it's but like, at the end of the day, like a bad day, doing what I do is still pretty good day. 01;23;03;14 - 01;23;04;14 Joseph Yeah. 01;23;04;16 - 01;23;31;18 Steve and like, the worst days are unfortunately. Fortunately, whatever the biggest paydays, like when they get eliminated, drama, everyone's like, let's go honk on the sad clowns. No. Let's let's go. Oh, my. See how how poorly he's handling it today. It's still bad. Yeah. It's, you know, still bad. I'm I'm hanging in there for the first time. 01;23;31;18 - 01;23;35;25 Steve They win. I want to know. I mean, if it ever happens. 01;23;35;27 - 01;23;38;11 Ross I'll be. That'll be insane. You don't have to. You have to. 01;23;38;12 - 01;23;39;00 Steve What do I do? 01;23;39;01 - 01;23;46;01 Ross Yeah, I don't know, I don't. You'd be like Cartman on that South Park where he just sees the funniest thing in the world that he can't see, and he breaks. Yeah, just like that's it. 01;23;46;03 - 01;24;02;00 Steve You know, I'm not. I'm not going to say my passion has gone up exclusively like, you know, there are peaks and valleys, but I love it more than I have at other points like I it, it does keep going up. It's just not in a straight line. 01;24;02;01 - 01;24;02;29 Ross Right. That's it. 01;24;03;06 - 01;24;11;01 Steve Yeah. You know what I mean. Yeah. It's it's on an upward trajectory. It's the best. And like now I get to see it through, my son's eyes. 01;24;11;02 - 01;24;11;26 Ross That's cool. 01;24;11;28 - 01;24;17;22 Steve and I can't wait to, I haven't even taken him to his first leaf game yet. Right. Oh, that's going to happen this year. That'll be.

Yes. 01;24;17;22 - 01;24;19;03 Ross And because, you know. 01;24;19;06 - 01;24;21;00 Steve Before he started junior kindergarten. 01;24;21;00 - 01;24;21;13 Ross That's crazy. 01;24;21;13 - 01;24;22;14 Joseph That's crazy. 01;24;22;14 - 01;24;25;24 Steve What? And I get to do it again. Yeah. Daughter, six months old. Yeah. 01;24;25;25 - 01;24;26;07 Joseph Oh my. 01;24;26;07 - 01;24;43;13 Steve God. So. And like, I, you know, it's unfortunate for my wife and I that she took so long to arrive, but she was born into a world. She's never known. A day in her life where a professional women's league didn't exist. That's awesome. You know what? 01;24;43;15 - 01;24;45;04 Joseph Yes, that's what it's like. 01;24;45;04 - 01;24;53;15 Steve The. So she wants. Yeah. Yeah. Or like, I've always thought it would be fun to have, child, that doesn't cheer for the live. 01;24;53;17 - 01;24;54;08 Ross controversy. 01;24;54;14 - 01;24;54;26 Steve Well. 01;24;54;29 - 01;24;55;16 Joseph Great content. 01;24;55;16 - 01;24;58;03 Ross Well, Thanksgiving are. 01;24;58;06 - 01;25;01;25 Steve I hate to look at it this way. It is great coming. 01;25;01;27 - 01;25;02;18 Joseph Oh, like. 01;25;02;21 - 01;25;17;20 Steve Like a great banter. It very like. Oh, for sure. I go over to my in-laws place, like, once a week, and it's on Sundays, too. And, and my father in law's Liverpool and my brother in law is Chelsea. Oh, well. And I don't know if you know this or not. Those aren't the same team. 01;25;17;21 - 01;25;19;11 Ross No, not not even a little bit. 01;25;19;11 - 01;25;20;15 Steve Do not care for each other. 01;25;20;15 - 01;25;27;10 Ross Do they do their best? Yeah. A lot of those guys don't care for each other. A lot of the hockey team, those football teams, they don't like each other. 01;25;27;10 - 01;25;28;21 Joseph It's not. Oh, that's the way it works. 01;25;28;22 - 01;25;55;16 Steve Yeah, but I, I in recent weeks have seen a shadow of myself in, in my father in law. Really because a couple of the last Sundays that have been there, we've seen Scott Island play and both games, they blew a late lead and lost late in the game. oh, I see and I see it and it and but here's the difference is I'm like, he's really mad right now. 01;25;55;18 - 01;26;12;04 Steve but he's he's getting over it because he's taught himself. It's just sports. Yeah, yeah, yeah. You're going to get over it. I'm going to go upstairs. I'm going to have a nice conversation with everyone. I'm going to have dinner. It's going to be great. I'm gonna have a couple glasses of wine. I'm going to go to bed right. 01;26;12;07 - 01;26;34;15 Steve I don't do anything. yeah, I go all right on button. Yeah, right. And I get to scream whatever I want, right? Yeah. One of the worst things, one of the worst things that happened, I think, to the three of us, there was one. So now there's a whole sports media

course, right? Yes. Yeah. You or. Sorry program. 01;26;34;17 - 01;26;37;07 Steve Sports media program. We had one sports media course. 01;26;37;08 - 01;26;38;00 Joseph That's right. We were. 01;26;38;00 - 01;26;40;25 Steve And it was from 6 to 9. Yeah. During all the. 01;26;40;25 - 01;26;42;07 Joseph Sports. Right. Yeah. 01;26;42;08 - 01;26;45;16 Ross That's right. That's terrible. That's Georgia who did that. Who I don't. 01;26;45;16 - 01;26;48;20 Joseph Know. It was awful. Yeah I remember that. That was oh. 01;26;48;20 - 01;26;53;07 Ross They hated it. Maybe they wanted you to like they were going to mock do a game. It'll be on. So we'll do we'll. 01;26;53;11 - 01;26;55;01 Joseph Mock that was it? No, never did that. 01;26;55;08 - 01;26;56;29 Steve They mocked me with schedule. 01;26;57;00 - 01;27;03;28 Joseph Yeah, I remember that was a good. Those are some of the people in that class. Still, you and I are still in the league. There's some. I think Sophia was in it. 01;27;04;01 - 01;27;07;26 Steve So she was in that class. she's now with Nelson. 01;27;07;28 - 01;27;09;22 Ross I thought she was a with the Bruins. 01;27;09;22 - 01;27;11;16 Joseph Yeah, it's it's the Bruins. Yeah. Well, that's what they. 01;27;11;19 - 01;27;12;12 Steve Cover in the Bruins for. 01;27;12;12 - 01;27;14;13 Ross Nelson. Oh I see, Thomas Ludwick. 01;27;14;13 - 01;27;25;29 Steve Yeah. who's, with TSM. Yeah. Doing a lot of their CFL and I think other stuff. Yeah. And working on the Olympics. Yeah. Ross Realm, I believe is. Oh yeah. So TSN and he did The Butterfly Child. 01;27;26;01 - 01;27;28;23 Ross That's right. The kid does a good dude. 01;27;28;23 - 01;27;31;23 Steve It's it's, we went to we really good. 01;27;31;23 - 01;27;33;27 Joseph We're pretty good a little bit. Yeah. We. Yeah exactly. 01;27;34;00 - 01;27;36;22 Ross I know, so I missed most of this because I was dealing with the. 01;27;36;22 - 01;27;37;24 Joseph Music. Oh, right. Yeah. 01;27;37;24 - 01;27;47;20 Steve Yeah. Cause you ain't hear this. Like, here I am talking about my fun little projects that I'm working on. Like, you've been running your own thing for over a decade. 01;27;47;22 - 01;27;49;02 Ross Yeah, that's true, but. 01;27;49;05 - 01;27;52;13 Steve I keep waiting for you to pat me on the shoulder and go. Good job, son. I, you know. 01;27;52;17 - 01;28;00;26 Ross I feel like I feel like you. You just went way the hell above it, though. I mean, I'm still doing the same. The actively the same thing I was doing, like, so it's just. 01;28;00;28 - 01;28;04;09 Steve Like you said, it's like you said in there, like smoke and mirrors. 01;28;04;09 - 01;28;16;02 Ross It's a it's a yeah, it's it's it's depends where you're myriad of successes. Right. But I mean the band is the main focus for me. No, I mean the studio's obviously doing things, but the band is like, wow, it's actually happening. It's scary. 01;28;16;04 - 01;28;21;07 Steve What what kind of shape is your ego in creating this. 01;28;21;07 - 01;28;22;23 Ross Battered. 01;28;22;26 - 01;28;26;23 Steve Jazz? Dude? Mine is gotten its ass beat. 01;28;26;24 - 01;28;27;06 Ross Is it. 01;28;27;13 - 01;28;27;29 Steve My past? 01;28;28;00 - 01;28;28;28 Ross It's better just. 01;28;29;01 - 01;28;36;20 Steve Got its ass beat. But now I got this book coming out and it's coming out the same day as Nazem Kadri and a week ahead of no. It's. And in. 01;28;36;20 - 01;28;37;11 Ross No way. 01;28;37;13 - 01;28;45;14 Steve And even after this past year, I'm like, I'm beating both of you and that's it. I'm beating both of them. Yeah. 01;28;45;16 - 01;28;48;04 Ross We're talking salesmen are in strong. 01;28;48;06 - 01;28;53;04 Steve Yeah. I mean, not in terms of like, this book's great, right? Right, right. I have no idea. Yeah. Oh, maybe. 01;28;53;04 - 01;28;55;17 Ross But in terms of the popularity. Yeah, hopefully in terms. 01;28;55;21 - 01;28;56;21 Steve Yeah, that's the goal. 01;28;56;21 - 01;28;57;12 Joseph That'd be great. 01;28;57;18 - 01;29;03;07 Steve Yeah. I got on to the I never expected it to be a bestseller. 01;29;03;09 - 01;29;03;23 Ross Right. 01;29;03;26 - 01;29;11;28 Steve First book, first time it was on the bestsellers list. It was like seventh or something. And I was like, yo, that's crazy. It got as high as second. 01;29;12;00 - 01;29;12;27 Ross Wow. 01;29;12;29 - 01;29;24;13 Steve so so there's made it. Yeah. Made it. It is. Oh, I'm on the bestsellers list. I was happier when my book was seventh really than second did. 01;29;24;13 - 01;29;25;06 Joseph You're like, oh yeah. 01;29;25;08 - 01;29;27;03 Steve Because second is one away from. 01;29;27;06 - 01;29;27;19 Joseph Like, oh, it's. 01;29;27;21 - 01;29;31;02 Ross Cool. But that's the difference in where you put the marker for success. 01;29;31;08 - 01;29;33;29 Steve Yeah. And now I'm hellbent on no, I'm going to be first. 01;29;33;29 - 01;29;34;22 Joseph I gotta be number one. 01;29;34;22 - 01;29;36;28 Steve I'll do whatever I have to chase. 01;29;37;00 - 01;29;39;25 Joseph That is this you get you have to keep chasing that thing that happened. 01;29;39;27 - 01;29;48;18 Ross But does that matter? Like because you're saying it's taking a beating, is that is that bad for the ego that you're like, wow, seven was a surprise, but two is this disappointment like, that is a funny statement, isn't it? 01;29;48;21 - 01;30;01;09 Steve Yeah. No it is. No, I like I don't know, I think any given day or conversation you could be like, this guy is such an arrogant jerk or man, this guy hates himself, right? 01;30;01;11 - 01;30;15;27 Ross And I don't know, believe me, the moment that I love and I was saying this to you the other day is like. So one day you'll play

a show in front of, you know, 20,000 people. Yeah. And they love in you. Oh, yeah. And the next day you played for people to bar and and they're like. 01;30;16;00 - 01;30;25;13 Joseph That happened to get it. That happened to me instead of my. On the Sunday I played a 300 people was awesome. Oh two weeks before that, I played for people in a bar, I just bombed. Yeah, it was terrible. 01;30;25;13 - 01;30;28;07 Steve I wish I had your balls. 01;30;28;10 - 01;30;32;18 Joseph I you should, I remember I say you should. You stand like you were. You were like, oh, maybe. 01;30;32;25 - 01;30;39;15 Steve Just to say I've done it. Yeah. I'm never doing Tough Mudder again. But I've done it. Yeah. Like you know I. 01;30;39;15 - 01;30;40;00 Joseph Think you. 01;30;40;03 - 01;30;42;17 Ross Think that the stand up comedy did. 01;30;42;19 - 01;30;43;17 Steve I think stand up is harder. 01;30;43;24 - 01;30;44;14 Ross Than Tough Mudder. 01;30;44;21 - 01;30;46;12 Steve I've I haven't done standup. 01;30;46;17 - 01;30;48;23 Ross Yeah. Right right I think you could. 01;30;48;23 - 01;30;52;08 Joseph You could. Yeah I think it would be great I think I think it'd be fun I mean it would you know you'd. 01;30;52;08 - 01;30;56;13 Ross Do you know the brand in the tank for you though. That's no good. Well that's. 01;30;56;15 - 01;31;03;28 Steve No, I don't think Joe's got to worry about me. I I've sat there and I've tried to write some stuff and I'm like. 01;31;04;00 - 01;31;05;14 Joseph Yeah. It's it's hard. 01;31;05;14 - 01;31;10;01 Steve I know I've been to like a few open mic nights. open mic nights. Yeah. To watch. 01;31;10;02 - 01;31;17;19 Joseph Oh yeah. Yeah. Those are really hard because the audience is not. Yeah. It's really hard 300 person theater. The people are there for the show. Like it was. 01;31;17;19 - 01;31;18;29 Steve Awesome. There's an energy. Yeah. 01;31;18;29 - 01;31;30;10 Joseph To the room and everyone's there. People are there to try to talk to each other at the tables. They're there to watch the thing I saw on the stage. Whereas open mics are very much like the audience is like half a and a half out, and it's brutal. 01;31;30;12 - 01;31;33;18 Ross The setup you set up for a better night that way with the theater. 01;31;33;18 - 01;31;33;23 Joseph Yeah. 01;31;33;24 - 01;31;44;07 Ross Which is different than like in music. I think a club show is actually worse than a festival show, which you'd think the opposite. We think all these people are here. Festival shows a lot better because they're only they're there to explore and get the. 01;31;44;07 - 01;31;45;22 Joseph Music and they're open to club. 01;31;45;23 - 01;31;47;27 Ross Shows are usually like, oh well, like, what have you got? 01;31;47;27 - 01;31;49;23 Joseph And I paid. Yeah, I paid that. 01;31;49;24 - 01;31;50;22 Ross What do you got? What do you. 01;31;50;26 - 01;31;51;21 Steve I'm not here for. 01;31;51;21 - 01;31;52;07 Ross You. Yeah. 01;31;52;13 - 01;31;53;24 Steve So you better be good. Yeah. 01;31;53;26 - 01;31;54;10 Ross Exactly. 01;31;54;12 - 01;31;55;15 Steve Right. Yeah. No, I. 01;31;55;20 - 01;32;06;13 Ross I mean, honestly, it's just amazing to hear the story and just how you've sort of not failed but had setbacks. And that's the most important part of this thing is that there are, there are ways to conquer setbacks. 01;32;06;15 - 01;32;12;13 Steve Yeah. Yep. And there's been a number of times where I'm like, well, I don't know how I get up from this one. 01;32;12;13 - 01;32;15;15 Ross Yeah. But then you do and you and you figure it out. That's crazy. 01;32;15;15 - 01;32;27;07 Joseph It's been a pleasure to just watch it as we've all been our own paths. But like, watch everything you're doing, it's just like, God, so cool. And, thank you for coming. Like, thank you for hanging out. Right? 01;32;27;08 - 01;32;38;25 Steve The feeling's mutual. Yeah. Oh, I get to watch you up on stage in front of all these people. You here to see a good show? And I get to see you on stage doing something that, like, I. I just wish I had the courage to do. 01;32;38;27 - 01;32;41;10 Ross Me too. Me? I'd like to do stand up. I could never do it well. 01;32;41;10 - 01;32;44;23 Steve And like you like also the the Canada US stuff. 01;32;44;24 - 01;32;46;08 Joseph Sure. Yeah, yeah. The videos. 01;32;46;08 - 01;32;49;23 Steve Yeah, yeah. It's just so good. Like, oh, I'll get sent your videos from my mom. 01;32;50;00 - 01;32;51;02 Joseph That's so nice. 01;32;51;04 - 01;32;56;03 Ross You know what I mean? Like it's true. It is a very mom sending it in. Yeah, my mom sends me that too, you know? 01;32;56;03 - 01;32;59;22 Steve But, like, if a buddy sent it to me, too, like, it's just. It's just funny. 01;32;59;22 - 01;33;00;25 Ross Yeah. Thank you. It's just. 01;33;00;27 - 01;33;02;01 Steve Funny. Knows no borders. 01;33;02;08 - 01;33;07;23 Ross That's right. Whoa. That's cool. Oh, borders. I could have been a name for the show. No border. No border. 01;33;07;25 - 01;33;10;22 Steve That's stupid. Idiot. Yeah. 01;33;10;25 - 01;33;11;16 Ross How'd you miss that? 01;33;11;23 - 01;33;14;14 Joseph Do you remember these? 01;33;14;16 - 01;33;20;01 Steve Know how you still have? I don't know. And how is it in such good condition? Oh, no. 01;33;20;04 - 01;33;21;10 Ross Oh, wow. Look at that. 01;33;21;13 - 01;33;25;15 Steve I like to get. So we sold these shirts. Yeah. You still have pay for a practicum? 01;33;25;17 - 01;33;27;26 Joseph Yeah, I think the shirts cost more than we made. 01;33;27;29 - 01;33;29;12 Steve Oh, yeah. 01;33;29;14 - 01;33;30;26 Joseph My dad screwed us real good. 01;33;30;26 - 01;33;31;22 Ross Oh. 01;33;31;24 - 01;33;32;26 Steve You have at. 01;33;32;26 - 01;33;37;14 Joseph Least you're the only guy that I know. They actually use the English minor to write a book. That's pretty good. It's good. Man. 01;33;37;17 - 01;33;40;16 Ross I get made fun of English my all the time. They go, oh, no doubt. 01;33;40;18 - 01;33;44;21 Steve I appreciate that's crazy. A small but no, no. Oh, God. 01;33;44;24 - 01;33;54;28 Joseph Well, this year. Okay, well, here, I'll give you some more courage. How many of these? Which one do you want? These are my. Oh, these are the fries. Cheese curds, gravy one I want. You want black or white? They say. which one do you. Would you. 01;33;54;29 - 01;33;57;22 Steve I'm too irresponsible for white. I I'm black. 01;33;57;23 - 01;33;58;16 Joseph Yeah, yeah. 01;33;58;18 - 01;34;00;09 Steve We're waiting. Waiting here. Yeah. 01;34;00;09 - 01;34;02;03 Joseph It's the Italian. It, The sauce. 01;34;02;05 - 01;34;03;05 Steve Everywhere. Can't do it. 01;34;03;10 - 01;34;07;26 Ross Thank you sir. We really appreciate it. Man. This is, This is great. Thanks for having me. Thank you. Justin. 01;34;07;29 - 01;34;11;12 Joseph That's it. The guy behind the camera. Is this going to work? 01;34;11;15 - 01;34;12;17 Steve Yeah. 01;34;12;19 - 01;34;16;01 Ross Oh, we now just hit record, and, you.