Full Transcript for 485 - WP Builds hijack - how show.fm simplifies podcasting for WordPress creators

<00:03:17.803>an <00:03:17.943>email <00:03:18.143>from <00:03:18.423>you, <00:03:18.683>I <00:03:18.743>guess, <00:03:19.003>and <00:03:19.123>you <00:03:19.263>said, <00:03:19.663>how <00:03:20.023>about <00:03:20.203>this <00:03:20.403>as <00:03:20.563>an <00:03:20.663>idea? <00:03:21.003>And <00:03:21.063>I <00:03:21.143>was <00:03:21.283>like, <00:03:21.543>yeah, <00:03:21.943>that's <00:03:22.183>such <00:03:22.383>a <00:03:22.483>great <00:03:22.703>idea. <00:03:23.143>So <00:03:23.203>I'm <00:03:23.403>very <00:03:23.723>grateful. <00:03:24.403>Thank <00:03:24.503>you, <00:03:24.823>Mike. <00:03:24.843>Oh, <00:03:25.143>my <00:03:25.263>goodness. <00:03:26.143>The <00:03:26.243>BS <00:03:26.623>is <00:03:26.843>strong <00:03:27.243>with <00:03:27.463>this <00:03:27.663>guy. <00:03:28.203>This <00:03:28.643>was <00:03:28.803>not <00:03:29.063>my <00:03:29.383>idea. <00:03:30.103>This <00:03:30.383>was <00:03:30.503>not <00:03:30.743>my <00:03:31.063>idea. 12 00:03:31.963 --> 00:04:00.608 No. <00:03:32.343>In <00:03:32.483>fact, <00:03:33.103>the <00:03:33.683>way <00:03:34.303>that <00:03:34.463>I <00:03:34.643>heard <00:03:34.903>it <00:03:35.043>was <00:03:35.543>that <00:03:36.003>you <00:03:36.723>wanted <00:03:37.003>the <00:03:37.243>best <00:03:37.703>interviewer <00:03:38.563>possible. <00:03:38.763>Oh, <00:03:39.123>that's <00:03:39.383>it. <00:03:39.603>I <00:03:39.803>remember <00:03:40.123>now. <00:03:40.923>And <00:03:41.323>they <00:03:42.903>weren't <00:03:43.183>available. <00:03:44.383>So <00:03:44.623>we <00:03:44.983>got <00:03:45.203>you. <00:03:45.883>Bottom <00:03:46.443>collar. <00:03:46.863>But <00:03:47.723>I'm <00:03:47.963>bummed. <00:03:48.423>Okay. <00:03:48.923>So <00:03:49.383>first <00:03:49.763>of <00:03:49.903>all, <00:03:50.063>I... <00:03:50.488>In <00:03:50.968>all <00:03:51.128>honesty, <00:03:51.728>I <00:03:51.808>really <00:03:52.068>appreciate <00:03:52.468>that <00:03:52.688>you <00:03:52.888>came <00:03:53.628>to <00:03:53.748>me <00:03:53.868>and <00:03:53.988>asked <00:03:54.208>me <00:03:54.348>to <00:03:54.488>do <00:03:54.628>this. <00:03:54.928>This <00:03:55.008>was <00:03:55.168>not <00:03:55.368>my <00:03:55.608>idea. <00:03:56.048>This <00:03:56.168>was, <00:03:57.028>I <00:03:57.268>think <00:03:58.008>you <00:03:58.188>actually <00:03:58.468>mentioned <00:03:58.748>that <00:03:58.908>it <00:03:59.008>was <00:03:59.168>Kyle <00:03:59.528>from <00:03:59.748>the <00:03:59.888>Admin <00:04:00.168>Bars. 13 00:04:00.728 --> 00:04:35.768 Oh, <00:04:01.208>yeah. <00:04:02.068>Okay. <00:04:02.628>Now <00:04:03.028>the <00:04:03.168>mists <00:04:03.348>are <00:04:03.608>clearing. <00:04:04.288>I <00:04:04.608>think <00:04:04.748>it <00:04:04.948>was <00:04:05.128>Kyle. <00:04:05.688>Yeah, <00:04:06.008>right. <00:04:06.648>So <00:04:06.948>I <00:04:07.168>appreciate <00:04:07.588>that <00:04:07.968>you <00:04:08.368>thought <00:04:08.588>of <00:04:08.748>me <00:04:08.928>and <00:04:09.108>I <00:04:09.308>appreciate <00:04:09.968>that <00:04:10.268>you're <00:04:10.468>having <00:04:10.668>me <00:04:10.848>do <00:04:11.028>this. <00:04:11.448>This <00:04:11.688>is <00:04:11.868>a <00:04:12.108>little <00:04:12.288>bit <00:04:12.448>of <00:04:12.568>a <00:04:12.648>departure <00:04:12.968>for <00:04:13.188>me <00:04:13.348>as <00:04:13.528>well. <00:04:13.728>So <00:04:13.988>we're <00:04:14.228>all <00:04:14.348>going <00:04:14.468>to <00:04:14.528>have <00:04:14.688>some <00:04:14.848>fun <00:04:15.068>here <00:04:15.388>and <00:04:15.688>let's <00:04:15.948>just <00:04:16.108>get <00:04:16.288>going. <00:04:16.588>First <00:04:17.028>of <00:04:17.188>all, <00:04:17.488>before <00:04:17.968>we <00:04:18.148>even <00:04:18.348>get <00:04:18.568>into <00:04:18.788>the <00:04:19.088>the <00:04:19.508>actual <00:04:20.648>software <00:04:21.368>that <00:04:21.668>you've <00:04:21.888>created, <00:04:22.288>I <00:04:23.468>would <00:04:23.648>like <00:04:23.888>to <00:04:24.048>know <00:04:24.228>a <00:04:24.368>little <00:04:24.468>bit <00:04:24.648>about <00:04:24.868>the <00:04:25.028>history <00:04:25.308>of <00:04:25.608>you <00:04:25.928>and <00:04:26.068>Dan <00:04:26.408>because <00:04:26.748>I <00:04:27.588>think <00:04:27.748>most <00:04:28.008>people <00:04:28.308>want <00:04:28.728>to <00:04:28.908>know <00:04:29.248>a <00:04:29.508>little <00:04:29.648>bit <00:04:29.808>about <00:04:30.008>the <00:04:30.188>history <00:04:30.508>of <00:04:30.668>the <00:04:30.768>people <00:04:31.048>behind <00:04:31.468>the <00:04:31.648>product <00:04:32.028>and, <00:04:32.728>you <00:04:33.328>know, <00:04:33.668>whether <00:04:33.848>or <00:04:34.088>not <00:04:34.348>they <00:04:34.688>are <00:04:35.028>actually <00:04:35.408>connected. 14 00:04:35.968 --> 00:04:57.808 I <00:04:36.068>know <00:04:36.548>that <00:04:36.688>you <00:04:36.808>guys <00:04:36.988>have <00:04:37.128>been <00:04:37.308>together <00:04:37.768>for <00:04:38.108>a <00:04:38.308>long <00:04:38.508>time, <00:04:38.948>but <00:04:39.988>I'm <00:04:40.168>kind <00:04:40.328>of <00:04:40.428>curious <00:04:40.708>what <00:04:40.888>the <00:04:41.008>history <00:04:41.308>is. <00:04:41.568>Did <00:04:41.628>you <00:04:41.728>guys <00:04:41.988>like, <00:04:42.368>you <00:04:42.468>know, <00:04:42.908>steal <00:04:43.208>someone's <00:04:43.648>cab <00:04:43.968>and <00:04:44.188>or <00:04:44.408>end <00:04:44.608>up <00:04:44.728>in <00:04:44.828>the <00:04:44.908>same <00:04:45.108>cab <00:04:45.388>together? <00:04:45.748>It <00:04:46.368>sounds <00:04:46.688>like <00:04:46.928>it <00:04:47.008>sounds <00:04:47.248>like <00:04:47.408>there <00:04:47.548>are <00:04:47.688>wedding <00:04:47.988>vows <00:04:48.468>in <00:04:48.628>here. <00:04:48.988>That's right. <00:04:49.368>Yeah, <00:04:49.528>yeah, <00:04:49.948>yeah. <00:04:50.488>Yeah, <00:04:51.128>that's <00:04:51.248>not <00:04:51.388>what <00:04:51.568>happened. <00:04:53.668>Yeah, <00:04:54.308>so

<00:04:54.408>do <00:04:54.788>you <00:04:54.868>want <00:04:54.988>to <00:04:55.068>take <00:04:55.268>that, <00:04:55.528>Dan? <00:04:55.888>That <00:04:56.008>means <00:04:56.168>memory. <00:04:56.688>That <00:04:56.768>means <00:04:56.928>going <00:04:57.088>back <00:04:57.328>in <00:04:57.548>time. 15 00:04:57.928 --> 00:05:25.448 I <00:04:58.268>do <00:04:58.948>have <00:04:59.128>a <00:04:59.348>very <00:04:59.808>vivid <00:05:00.068>memory <00:05:00.408>of <00:05:00.588>you <00:05:00.728>and <00:05:00.848>I <00:05:01.008>in <00:05:01.128>a <00:05:01.208>car <00:05:01.388>park <00:05:01.748>many, <00:05:02.268>many <00:05:02.448>years <00:05:02.748>ago. <00:05:03.668>Talking <00:05:04.068>about <00:05:04.328>podcasting, <00:05:04.968>talking <00:05:05.148>about <00:05:05.348>the <00:05:05.428>WordPress <00:05:05.668>space, <00:05:06.228>talking <00:05:06.368>about <00:05:06.588>getting <00:05:06.828>content <00:05:07.188>online <00:05:07.668>and <00:05:07.868>what <00:05:07.988>does <00:05:08.088>that <00:05:08.208>mean. <00:05:08.448>I <00:05:08.748>think <00:05:08.948>I'd <00:05:09.208>run <00:05:09.488>a <00:05:10.108>meetup <00:05:10.908>that <00:05:11.148>night. <00:05:11.488>It <00:05:11.628>was <00:05:11.808>an <00:05:11.948>Ipswitch. <00:05:12.768>That's <00:05:13.128>right, <00:05:13.428>yes. <00:05:14.428>And <00:05:14.828>you <00:05:14.928>came <00:05:15.128>down, <00:05:15.408>joined <00:05:15.608>us. <00:05:16.008>I <00:05:16.208>think <00:05:16.348>that <00:05:16.468>was <00:05:16.588>really <00:05:16.768>the <00:05:17.008>start <00:05:17.828>of <00:05:18.128>our <00:05:18.288>conversations <00:05:18.828>around <00:05:19.228>how <00:05:19.528>do <00:05:19.588>we <00:05:19.668>work <00:05:19.828>together <00:05:20.148>on <00:05:20.428>it. <00:05:20.768>Yeah. <00:05:21.408>Many <00:05:21.848>years <00:05:22.128>ago, <00:05:22.408>wasn't <00:05:22.488>it? <00:05:22.648>That <00:05:22.768>was <00:05:22.968>right. <00:05:23.448>You'd <00:05:23.668>run <00:05:23.828>the <00:05:24.048>WordPress <00:05:24.468>meetup <00:05:24.908>in <00:05:25.048>Ipswitch. 16 00:05:25.588 --> 00:05:49.148 I'd come along because I was down seeing my in-laws. Yeah. I guess we must have been in communication prior to that online through Big Orange Heart and things like that. Yeah, and this predates that, doesn't it? Oh, does it? Good grief. Yes. How many years ago was this, do you think? We're back into, oh, I don't know, 2016? 17, 16, something. Yeah, it'd be something like that. 17 00:05:49.248 --> 00:06:25.416 Certainly, <00:05:49.708>I <00:05:49.808>mean, <00:05:50.068>in <00:05:50.148>the <00:05:50.228>region <00:05:50.468>of <00:05:50.608>about <00:05:50.808>10 <00:05:51.028>years <00:05:51.268>ago. <00:05:51.668>And <00:05:51.748>I'd <00:05:51.988>already <00:05:52.208>started <00:05:52.608>doing <00:05:52.828>a <00:05:53.008>podcast, <00:05:53.528>which <00:05:53.888>is <00:05:54.068>this <00:05:54.328>one, <00:05:54.808>WP <00:05:55.248>Builds,

<00:05:55.608>which <00:05:55.728>I <00:05:55.868>kind <00:05:56.028>of <00:05:56.128>fell <00:05:56.368>into. <00:05:57.296>Didn't <00:05:57.836>intend <00:05:58.176>to <00:05:58.456>do <00:05:58.616>it. <00:05:58.916>It <00:05:58.956>just <00:05:59.156>sort <00:05:59.376>of <00:05:59.476>serendipitously <00:06:00.336>happened <00:06:00.696>because <00:06:00.936>I <00:06:01.076>was <00:06:01.236>hanging <00:06:01.456>out <00:06:01.656>with <00:06:01.816>another <00:06:02.296>guy <00:06:02.676>called <00:06:02.996>David <00:06:03.336>Wormsley, <00:06:03.856>who <00:06:03.956>I <00:06:04.076>still <00:06:04.496>do <00:06:04.736>a <00:06:04.876>podcast <00:06:05.236>with, <00:06:05.756>but <00:06:05.856>not <00:06:06.636>in <00:06:06.776>the <00:06:06.876>WordPress <00:06:07.236>space. <00:06:07.936>Yeah, <00:06:08.296>I <00:06:08.356>guess <00:06:08.596>it <00:06:08.996>had <00:06:09.316>kind <00:06:09.436>of <00:06:09.536>taken <00:06:09.816>off <00:06:10.036>a <00:06:10.196>little <00:06:10.356>bit. <00:06:10.896>And <00:06:11.076>I <00:06:11.536>obviously, <00:06:12.316>you <00:06:12.416>know, <00:06:12.576>I <00:06:12.656>was <00:06:12.816>keen <00:06:13.096>to <00:06:13.636>try <00:06:14.096>different <00:06:14.396>things <00:06:14.636>out <00:06:14.816>and <00:06:14.956>you <00:06:15.156>were <00:06:15.336>keen <00:06:15.676>to <00:06:16.096>do <00:06:16.496>a <00:06:16.796>podcast <00:06:17.216>or <00:06:17.436>at <00:06:17.576>least <00:06:17.676>have <00:06:17.896>somebody <00:06:18.356>do <00:06:18.596>a <00:06:18.736>podcast, <00:06:19.536>which <00:06:20.036>then <00:06:20.376>I <00:06:20.596>did <00:06:20.836>do <00:06:21.096>for <00:06:21.316>your <00:06:21.516>what <00:06:22.536>was <00:06:22.936>WP <00:06:23.596>and <00:06:23.756>up, <00:06:23.996>which <00:06:24.116>then <00:06:24.416>became <00:06:24.856>big <00:06:25.056>orange. 18 00:06:25.416 --> 00:06:35.876 The Press Forward podcast, yes. That's right. Oh, no, I'm not wearing the t-shirt. Dan and I very often, so Dan and I had loads of t-shirts made. 19 00:06:37.936 --> 00:07:13.376 This is audio only. You could have said you were wearing a t-shirt. Yeah, but I'm an honest chap. And we had loads of t-shirts made for the Press Forward podcast. And Dan and I are basically the only people who took them. So we've got about 20 each. So we're slowly going through them with our decorating and very often we'll get on the call and we're both wearing the same old fashioned Press Forward podcast t-shirt anyway. As a side note, and we're not going to get derailed too much, but do you remember the old days when, like, WordCamps were all about the t-shirts and now nobody wants the t-shirts? 20 00:07:13.516 --> 00:07:46.796 No, <00:07:13.816>no. <00:07:13.956>I <00:07:14.356>go <00:07:14.596>and <00:07:14.796>don't <00:07:15.036>take <00:07:15.256>any <00:07:15.456>swag. <00:07:15.976>But <00:07:16.096>yeah, <00:07:16.696>so <00:07:16.976>that <00:07:17.156>was <00:07:17.316>the <00:07:17.436>whole <00:07:17.556>thing. <00:07:17.956>We <00:07:18.116>got <00:07:18.556>connected <00:07:19.096>and <00:07:19.576>then <00:07:19.796>we <00:07:20.236>didn't <00:07:20.636>form <00:07:20.956>an <00:07:21.476>alliance. <00:07:21.996>I <00:07:22.396>think <00:07:22.556>it <00:07:22.636>was <00:07:22.736>probably <00:07:22.936>six <00:07:23.176>months <00:07:23.416>later <00:07:23.696>or <00:07:23.876>something. <00:07:24.276>Dan <00:07:24.416>suggested <00:07:24.876>I <00:07:25.096>do <00:07:25.296>the <00:07:25.496>Press <00:07:25.736>Forward <00:07:25.956>podcast <00:07:26.356>for <00:07:26.656>WP <00:07:27.376>and <00:07:27.496>Up, <00:07:27.736>which <00:07:27.936>then <00:07:28.196>became <00:07:28.536>Big <00:07:28.736>Orange <00:07:28.996>Charm. <00:07:29.376>We <00:07:29.496>did <00:07:29.636>that <00:07:29.816>for <00:07:29.996>a <00:07:30.136>while. <00:07:30.436>Well, <00:07:31.376>I <00:07:31.636>carried <00:07:31.956>on <00:07:32.116>doing <00:07:32.276>my <00:07:32.516>WP <00:07:33.036>Builds <00:07:33.416>podcast <00:07:33.736>and <00:07:34.056>then <00:07:34.176>I <00:07:34.316>can't <00:07:34.696>even <00:07:34.936>remember <00:07:35.356>how, <00:07:36.256>but <00:07:36.956>Dan <00:07:37.376>and <00:07:37.596>I <00:07:37.816>kept <00:07:38.156>lines <00:07:38.436>of <00:07:38.596>communication <00:07:39.216>open <00:07:39.736>and <00:07:40.476>then <00:07:41.256>we <00:07:41.676>ended <00:07:41.976>up <00:07:42.236>talking <00:07:42.656>about, <00:07:43.136>do <00:07:43.236>you <00:07:43.356>remember <00:07:43.656>why, <00:07:44.076>how <00:07:44.216>did <00:07:44.376>we <00:07:44.496>end <00:07:44.636>up <00:07:44.776>on <00:07:44.916>wanting <00:07:45.316>to <00:07:45.516>build <00:07:45.736>a <00:07:45.876>podcast <00:07:46.336>platform? 21 00:07:46.956 --> 00:08:13.196 I <00:07:47.096>don't <00:07:47.476>remember <00:07:47.736>how <00:07:47.896>we <00:07:48.036>got <00:07:48.256>to <00:07:48.436>that <00:07:48.616>point, <00:07:49.076>but <00:07:49.136>I <00:07:49.236>can <00:07:49.356>certainly <00:07:49.616>remember <00:07:49.956>talking <00:07:50.436>about <00:07:50.816>your <00:07:51.196>skill <00:07:51.436>set, <00:07:51.716>my <00:07:51.796>skill <00:07:52.016>set, <00:07:52.396>what <00:07:52.456>does <00:07:52.576>that <00:07:52.716>look <00:07:52.896>like? <00:07:53.296>Is <00:07:53.376>there <00:07:53.496>something <00:07:53.856>there <00:07:54.236>to <00:07:54.436>support <00:07:54.736>one <00:07:54.916>another <00:07:55.176>through <00:07:55.476>the <00:07:56.096>creation <00:07:56.736>of <00:07:57.436>a <00:07:57.596>thing? <00:07:57.956>And <00:07:58.316>that <00:07:58.556>thing <00:07:59.036>has <00:07:59.396>evolved <00:07:59.856>multiple <00:08:00.696>times <00:08:01.236>before <00:08:01.556>you <00:08:01.776>got <00:08:01.996>to <00:08:02.196>this <00:08:02.416>stage. <00:08:03.156>So <00:08:03.296>when <00:08:03.656>I <00:08:03.816>began <00:08:04.136>podcasting, <00:08:05.136>it

<00:08:05.236>became <00:08:05.476>obvious <00:08:05.836>really <00:08:06.076>quickly <00:08:06.456>that <00:08:06.876>just <00:08:07.256>like <00:08:07.496>any <00:08:07.856>industry <00:08:08.316>you're <00:08:08.596>in, <00:08:08.816>as <00:08:08.896>soon <00:08:09.056>as <00:08:09.176>you've <00:08:09.396>been <00:08:09.536>doing <00:08:09.756>it <00:08:09.936>for <00:08:10.036>a <00:08:10.156>little <00:08:10.256>while, <00:08:10.536>you <00:08:10.636>figure <00:08:10.896>out <00:08:11.156>there's <00:08:11.476>pain <00:08:12.036>points <00:08:12.336>all <00:08:12.556>over <00:08:12.796>the <00:08:12.916>place. 22 00:08:13.376 --> 00:08:42.476 I mean, <00:08:13.736>genuinely, <00:08:14.396>I <00:08:14.656>can't <00:08:14.916>imagine <00:08:15.156>anybody <00:08:15.496>who's <00:08:15.856>had <00:08:15.956>a <00:08:16.056>job <00:08:16.216>for <00:08:16.376>more <00:08:16.576>than <00:08:16.716>a <00:08:16.836>few <00:08:16.976>weeks <00:08:17.236>who <00:08:17.376>hasn't <00:08:17.616>thought <00:08:17.816>that <00:08:18.116>could <00:08:18.336>be <00:08:18.496>better <00:08:18.796>or <00:08:18.996>that <00:08:19.276>could <00:08:19.496>be <00:08:19.636>better. <00:08:20.136>You <00:08:20.196>just <00:08:20.416>do. <00:08:21.016>And <00:08:21.456>with <00:08:21.616>podcasting, <00:08:22.216>that's <00:08:22.376>what <00:08:22.476>I <00:08:22.616>came <00:08:22.836>up <00:08:22.996>with. <00:08:23.476>I <00:08:23.556>came <00:08:23.756>up <00:08:23.856>with <00:08:23.956>a <00:08:24.076>bunch <00:08:24.256>of <00:08:24.376>things <00:08:24.556>which <00:08:24.716>I <00:08:24.796>thought <00:08:24.996>this <00:08:25.296>could <00:08:25.556>be <00:08:25.696>done <00:08:25.916>better, <00:08:26.316>but <00:08:27.136>I <00:08:27.636>couldn't <00:08:28.296>build <00:08:28.556>that <00:08:28.796>platform. <00:08:29.256>I <00:08:29.476>was <00:08:29.616>too <00:08:29.776>busy <00:08:30.016>doing <00:08:30.216>other <00:08:30.376>things, <00:08:30.716>and <00:08:30.756>also <00:08:30.976>I <00:08:31.176>genuinely <00:08:32.076>not <00:08:32.496>technically <00:08:32.916>capable <00:08:33.356>enough. <00:08:33.896>So <00:08:34.216>I <00:08:34.456>had <00:08:34.656>somebody <00:08:35.196>build <00:08:35.696>a <00:08:36.476>version <00:08:36.996>of <00:08:37.276>what <00:08:37.496>was <00:08:37.656>at <00:08:37.776>the <00:08:37.876>time <00:08:38.116>called <00:08:38.356>Podcaster <00:08:38.996>Plus, <00:08:39.516>and <00:08:39.976>that <00:08:40.116>was <00:08:40.276>going <00:08:40.636>until <00:08:40.976>just <00:08:41.276>a <00:08:41.436>few <00:08:41.576>weeks <00:08:41.896>ago, <00:08:42.256>really. 23 00:08:42.476 --> 00:09:30.475 It <00:08:42.676>was <00:08:42.776>just <00:08:42.916>a <00:08:43.016>very <00:08:43.196>slimmed <00:08:43.836>down <00:08:44.036>platform. <00:08:44.556>You've <00:08:44.736>been <00:08:44.876>through <00:08:45.096>it, <00:08:45.376>Mark, <00:08:45.756>for <00:08:45.936>this <00:08:46.576>show <00:08:46.876>and <00:08:47.176>various <00:08:47.436>other <00:08:47.636>things. <00:08:48.396>But <00:08:48.836>that <00:08:49.016>was <00:08:49.176>the <00:08:49.316>beginning <00:08:49.616>of <00:08:49.856>it. <00:08:50.136>I <00:08:50.196>had <00:08:50.376>an <00:08:50.636>idea, <00:08:51.156>had <00:08:51.256>a <00:08:51.376>platform <00:08:51.796>built, <00:08:52.476>didn't <00:08:52.676>have <00:08:52.836>the <00:08:52.976>capacity <00:08:53.356>to <00:08:53.696>get <00:08:54.096>it <00:08:54.216>over <00:08:54.436>the <00:08:54.556>line. <00:08:54.836>And <00:08:54.996>then <00:08:55.156>Dan <00:08:55.416>and <00:08:55.576>I <00:08:55.696>at <00:08:55.816>some <00:08:56.056>point <00:08:56.256>sat <00:08:56.496>down <00:08:56.716>and <00:08:56.856>thought, <00:08:57.256>actually, <00:08:57.576>that's <00:08:57.896>not <00:08:58.116>a <00:08:58.276>bad <00:08:58.556>business <00:08:59.296>idea. <00:09:00.036>Hmm. <00:09:00.555>Let's <00:09:01.155>take <00:09:01.535>it <00:09:01.675>and <00:09:01.835>run <00:09:02.015>with <00:09:02.215>it <00:09:02.395>what <00:09:02.715>happens <00:09:02.975>with <00:09:03.175>dan <00:09:03.395>is <00:09:03.655>he <00:09:03.795>takes <00:09:04.095>it <00:09:04.315>and <00:09:04.495>he <00:09:04.635>decides <00:09:05.095>that <00:09:05.275>it's <00:09:05.475>going <00:09:05.575>to <00:09:05.655>be <00:09:05.835>infinitely <00:09:06.775>more <00:09:07.215>capable <00:09:07.695>and <00:09:08.015>infinitely <00:09:08.435>more <00:09:08.675>complicated <00:09:09.335>and <00:09:09.755>that's <00:09:10.495>what <00:09:10.615>we've <00:09:10.775>got <00:09:10.875>now <00:09:11.115>with <00:09:11.315>show <00:09:11.535>.fm <00:09:12.095>complicated <00:09:12.795>for <00:09:13.175>us <00:09:13.475>not <00:09:13.775>for <00:09:13.955>the <00:09:14.055>end <00:09:14.255>user <00:09:14.575>yeah <00:09:15.255>well <00:09:16.695>said <00:09:17.195>yeah <00:09:17.655>and <00:09:18.215>and <00:09:18.495>i <00:09:18.695>did <00:09:18.855>not <00:09:19.035>realize <00:09:19.435>that <00:09:19.815>podcaster <00:09:20.395>plus <00:09:20.655>was <00:09:21.015>your <00:09:21.635>brainchild <00:09:22.735>yeah <00:09:23.235>that's <00:09:24.115>pretty <00:09:24.415>fascinating <00:09:25.035>actually <00:09:25.495>yeah <00:09:25.835>i <00:09:25.975>mean <00:09:26.075>it <00:09:26.275>really <00:09:26.495>was <00:09:26.755>just <00:09:26.995>born <00:09:27.295>out <00:09:27.515>of <00:09:27.695>copying <00:09:28.135>and <00:09:28.415>pasting <00:09:28.935>so <00:09:29.375>one <00:09:29.935>of <00:09:30.055>the <00:09:30.135>things <00:09:30.295>that 24 00:09:30.535 --> 00:10:15.373 for <00:09:30.835>podcasting <00:09:31.715>if <00:09:31.915>you <00:09:32.015>do <00:09:32.135>it <00:09:32.275>like <00:09:32.475>me <00:09:32.715>and <00:09:32.895>a <00:09:33.155>really <00:09:33.975>large <00:09:34.435>proportion <00:09:34.935>of <00:09:35.095>podcasters <00:09:35.755>do <00:09:36.095>interviews <00:09:36.755>right <00:09:37.095>it's

<00:09:37.315>just <00:09:37.415>a <00:09:37.615>really <00:09:37.975>great <00:09:38.535>format <00:09:39.035>because <00:09:39.295>you <00:09:39.435>don't <00:09:39.715>need <00:09:39.875>to <00:09:40.115>write <00:09:40.435>a <00:09:40.615>script <00:09:40.895>or <00:09:41.175>anything <00:09:41.435>like <00:09:41.655>that <00:09:41.815>you <00:09:41.975>can <00:09:42.095>have <00:09:42.275>people <00:09:42.535>on <00:09:42.795>and <00:09:42.915>if <00:09:43.055>they're <00:09:43.255>interesting <00:09:43.635>enough <00:09:43.875>the <00:09:44.095>audience <00:09:44.415>are <00:09:44.615>fascinated <00:09:45.035>by <00:09:45.335>that <00:09:45.515>right <00:09:45.855>but <00:09:46.115>what <00:09:46.355>happens <00:09:46.595>is <00:09:46.755>you've <00:09:46.915>got <00:09:46.995>to <00:09:47.175>do <00:09:47.555>the <00:09:47.695>whole <00:09:47.955>like <00:09:48.255>find <00:09:48.655>them. <00:09:49.433>They've <00:09:50.033>got <00:09:50.173>to <00:09:50.313>know <00:09:50.533>who <00:09:50.733>you <00:09:50.953>are <00:09:51.233>to <00:09:51.413>find <00:09:51.613>you <00:09:51.733>credible <00:09:52.053>you've <00:09:52.373>got <00:09:52.493>to <00:09:52.593>then <00:09:52.773>somehow <00:09:53.233>get <00:09:53.533>them <00:09:53.673>in <00:09:53.793>the <00:09:53.893>calendar <00:09:54.293>at <00:09:54.753>the <00:09:54.893>same <00:09:55.213>time <00:09:55.613>as <00:09:55.893>you're <00:09:56.233>available <00:09:56.573>in <00:09:56.773>the <00:09:56.893>calendar <00:09:57.173>and <00:09:57.413>then <00:09:57.533>share <00:09:57.973>show <00:09:58.313>notes <00:09:58.653>and <00:09:58.853>then <00:09:58.973>get <00:09:59.173>the <00:09:59.333>thing <00:09:59.493>published <00:10:00.093>and <00:10:00.413>recorded <00:10:00.973>and <00:10:01.353>then <00:10:01.473>after <00:10:01.753>that <00:10:01.973>inform <00:10:02.553>them <00:10:02.993>that <00:10:03.313>their <00:10:03.533>podcast <00:10:03.973>episode <00:10:04.413>has <00:10:04.633>gone <00:10:04.813>live <00:10:05.213>and <00:10:05.613>yada <00:10:05.973>yada <00:10:06.213>there's <00:10:06.453>just <00:10:06.613>a <00:10:06.793>thousand <00:10:07.273>different <00:10:07.633>things <00:10:07.993>and <00:10:08.233>it <00:10:08.353>was <00:10:08.613>literally <00:10:09.473>a <00:10:10.013>copy <00:10:10.433>and <00:10:10.613>paste <00:10:10.913>exercise <00:10:11.413>and <00:10:11.873>it <00:10:12.153>adds <00:10:12.433>up <00:10:12.573>to <00:10:12.733>hours <00:10:13.273>of <00:10:13.853>utter <00:10:14.333>drudge <00:10:14.993>work. 25 00:10:15.373 --> 00:10:44.173 There's just no purpose to it apart from the fact that you've got to get there and you know if you could click a button and make it all just happen that's what show.fm does basically takes that complicated thing and hopefully makes it a lot easier with automated stuff here there and everywhere. Looking at show.fm I'm looking at your your website right now and it has like a boatload of features that I would think

would be very useful to any podcaster. 26 00:10:44.173 --> 00:11:14.088 You've <00:10:44.713>got <00:10:44.853>your <00:10:45.013>booking <00:10:45.313>links <00:10:45.713>guest <00:10:46.013>network. <00:10:46.893>Let's <00:10:47.073>talk <00:10:47.233>about <00:10:47.433>the <00:10:47.573>guest <00:10:47.813>network <00:10:48.173>a <00:10:48.353>little <00:10:48.493>bit. <00:10:48.893>Tell <00:10:49.013>me <00:10:49.293>a <00:10:49.653>bit <00:10:50.013>because <00:10:50.233>that <00:10:50.433>seems <00:10:50.853>like <00:10:51.073>it <00:10:51.193>could <00:10:51.293>be <00:10:51.433>very <00:10:51.653>powerful <00:10:52.113>if <00:10:52.353>used <00:10:52.713>properly. <00:10:53.233>Yes <00:10:53.913>absolutely. <00:10:54.633>So <00:10:54.673>Nathan <00:10:54.913>and <00:10:55.073>I <00:10:55.153>spent <00:10:55.373>probably. <00:10:56.273>Yeah. <00:10:56.668>I'm <00:10:57.128>going <00:10:57.228>to <00:10:57.248>say, <00:10:57.408>for <00:10:57.628>the <00:10:57.768>last <00:10:57.968>two <00:10:58.328>years, <00:10:59.268>really <00:10:59.628>focused <00:11:00.028>on <00:11:00.228>planning <00:11:00.688>prior <00:11:01.148>to <00:11:01.448>the <00:11:01.588>build <00:11:01.808>even <00:11:01.988>starting. <00:11:02.668>So <00:11:03.028>there <00:11:03.488>is <00:11:03.608>a <00:11:03.688>lot <00:11:03.808>of <00:11:03.908>features, <00:11:04.248>a lot <00:11:04.328>of <00:11:04.388>functionality <00:11:04.748>in <00:11:05.068>there, <00:11:05.268>and <00:11:05.408>it's <00:11:05.568>all <00:11:05.728>come <00:11:05.968>out <00:11:06.188>of <00:11:06.488>looking <00:11:06.808>at <00:11:07.108>workflows, <00:11:08.028>looking <00:11:08.168>at <00:11:08.268>how <00:11:08.388>Nathan <00:11:08.628>works, <00:11:09.088>looking <00:11:09.228>at <00:11:09.328>how <00:11:09.548>can <00:11:10.408>we <00:11:10.548>ensure <00:11:10.888>that <00:11:11.108>you <00:11:11.268>create <00:11:11.648>those <00:11:11.868>smoother <00:11:12.348>workflows <00:11:12.908>for <00:11:13.488>the <00:11:13.628>end <00:11:13.768>users. 27 00:11:14.088 --> 00:11:42.308 So <00:11:14.448>it's <00:11:14.588>been <00:11:14.748>way <00:11:16.208>more <00:11:16.508>time <00:11:16.828>focused <00:11:17.168>on <00:11:17.308>the <00:11:17.388>planning <00:11:17.728>than <00:11:18.108>actually <00:11:18.408>on <00:11:18.608>the <00:11:18.828>build <00:11:19.468>itself. <00:11:20.468>And <00:11:20.908>one <00:11:21.068>of <00:11:21.148>the <00:11:21.248>big <00:11:21.428>pieces <00:11:21.708>that <00:11:21.868>kept <00:11:22.008>coming <00:11:22.228>out <00:11:22.368>of <00:11:22.468>the <00:11:22.528>conversations <00:11:22.908>we <00:11:23.108>were <00:11:23.208>talking <00:11:23.428>around <00:11:24.248>was <00:11:24.488>guests <00:11:25.148>and <00:11:25.348>guest <00:11:25.528>management, <00:11:25.888>and <00:11:26.188>how <00:11:26.368>do <00:11:26.508>you <00:11:26.648>enable <00:11:27.308>podcasters <00:11:28.128>to <00:11:28.268>be <00:11:28.348>able <00:11:28.448>to <00:11:28.608>connect <00:11:29.088>with <00:11:30.028>new <00:11:30.388>guests. <00:11:30.828>And <00:11:31.728>that's <00:11:31.928>really <00:11:32.048>where <00:11:32.208>the <00:11:32.428>guest <00:11:32.648>network <00:11:32.948>was <00:11:33.228>born. <00:11:33.868>It's <00:11:34.388>an <00:11:34.468>opportunity <00:11:34.788>for <00:11:35.188>anybody <00:11:36.048>that <00:11:36.328>is <00:11:36.508>invited <00:11:36.808>onto <00:11:37.008>a <00:11:37.128>podcast <00:11:37.508>to <00:11:37.848>create <00:11:38.208>a <00:11:38.388>free <00:11:38.608>guest <00:11:38.908>profile. <00:11:39.548>They <00:11:40.048>sit <00:11:40.288>in <00:11:40.408>that <00:11:40.508>guest <00:11:40.668>network <00:11:41.028>then, <00:11:41.448>and <00:11:41.908>other... 28 00:11:42.685 --> 00:12:14.465 Podcasters that have accounts across show.fm can then look at that guest network. There's then options to invite people to be a guest on your show. So it's really about connecting people. It's really the major focus for us in the guest network. I guess it's a little bit like a mini LinkedIn or something like that. One of the curious things that happened to me after a period of time, desperately trying to find people to be on my podcast and finding that a real struggle because nobody had heard of my podcast or heard of me. 29 00:12:14.685 --> 00:12:43.445 You <00:12:14.825>write <00:12:15.045>a <00:12:15.165>lot <00:12:15.225>of <00:12:15.345>email <00:12:15.645>and <00:12:15.865>most <00:12:16.345>of <00:12:16.485>it's <00:12:16.665>ignored. <00:12:17.245>And, <00:12:17.745>you <00:12:17.845>know, <00:12:18.065>so <00:12:18.505>that's <00:12:18.805>the <00:12:18.905>thing. <00:12:19.165>And <00:12:19.225>you <00:12:19.485>keep <00:12:20.085>going, <00:12:20.545>you <00:12:20.565>get <00:12:20.725>your <00:12:20.845>way <00:12:20.965>through <00:12:21.145>that. <00:12:21.425>And <00:12:21.445>then <00:12:21.545>eventually, <00:12:22.065>at <00:12:22.145>some <00:12:22.345>point, <00:12:22.745>people <00:12:22.965>in <00:12:23.105>your <00:12:23.305>niche <00:12:23.665>know <00:12:24.025>who <00:12:24.205>you <00:12:24.345>are <00:12:24.565>a <00:12:24.705>little <00:12:24.865>bit. <00:12:25.105>But <00:12:25.705>also <00:12:26.005>what <00:12:26.365>then <00:12:26.825>happened, <00:12:27.485>the <00:12:27.605>flip <00:12:27.945>side <00:12:28.205>of <00:12:28.345>that <00:12:28.465>is <00:12:28.625>after <00:12:28.985>a <00:12:29.145>few <00:12:29.345>years <00:12:29.805>and <00:12:30.005>my <00:12:30.245>name <00:12:30.545>in <00:12:30.705>the <00:12:30.825>WordPress <00:12:31.205>space <00:12:31.605>had <00:12:31.765>become <00:12:31.985>a <00:12:32.145>little <00:12:32.285>bit <00:12:32.485>more <00:12:32.885>familiar, <00:12:33.665>the <00:12:34.845>opposite <00:12:35.185>happened. <00:12:35.765>People <00:12:36.005>started <00:12:36.405>to <00:12:36.585>come <00:12:36.865>to <00:12:37.165>me <00:12:37.565>saying, <00:12:38.225>can <00:12:38.465>I

<00:12:38.765>be <00:12:38.965>on <00:12:39.205>your <00:12:39.445>podcast? <00:12:40.225>And <00:12:40.305>so <00:12:40.505>then <00:12:40.785>I <00:12:40.965>was <00:12:41.145>in <00:12:41.265>this <00:12:41.425>odd <00:12:41.745>situation <00:12:42.345>of, <00:12:42.705>well, <00:12:43.245>actually. 30 00:12:43.965 --> 00:13:23.405 No, <00:12:44.745>because <00:12:44.905>you <00:12:45.245>you're <00:12:45.825>really <00:12:46.105>not <00:12:46.325>talking <00:12:46.705>about <00:12:46.985>WordPress. <00:12:47.425>You're <00:12:47.865>talking <00:12:48.125>about <00:12:48.385>something <00:12:48.725>else. <00:12:48.945>But <00:12:49.205>somehow <00:12:49.625>my <00:12:50.045>name <00:12:50.305>has <00:12:50.465>ended <00:12:50.645>up <00:12:50.825>on <00:12:50.945>an <00:12:51.085>email <00:12:51.345>list. <00:12:51.745>So <00:12:51.845>you're <00:12:52.145>thinking <00:12:52.505>that <00:12:52.725>you <00:12:52.845>can <00:12:53.085>come <00:12:53.305>on <00:12:53.445>my <00:12:53.645>podcast. <00:12:54.205>But <00:12:54.605>you, <00:12:55.125>on <00:12:55.205>the <00:12:55.305>other <00:12:55.445>hand, <00:12:55.745>wow, <00:12:56.005>that's <00:12:56.205>brilliant. <00:12:56.645>Yes, <00:12:56.945>I <00:12:57.045>really <00:12:57.445>want <00:12:57.645>to <00:12:57.765>talk <00:12:58.005>to <00:12:58.165>you. <00:12:58.445>And <00:12:59.165>so <00:12:59.345>it's <00:12:59.525>this <00:12:59.685>process <00:13:00.105>of <00:13:00.385>like <00:13:00.585>this. <00:13:01.045>Basically, <00:13:01.445>we <00:13:01.465>built <00:13:01.665>this <00:13:01.865>double <00:13:02.265>fronted <00:13:02.825>kind <00:13:03.025>of <00:13:03.125>marketplace <00:13:03.585>where <00:13:04.125>people <00:13:04.465>who <00:13:04.645>have <00:13:04.945>podcasts <00:13:05.505>who <00:13:05.845>want <00:13:06.065>to <00:13:06.245>explore <00:13:06.885>guests, <00:13:07.485>they <00:13:08.165>don't <00:13:08.445>now <00:13:08.685>hopefully <00:13:09.085>have <00:13:09.325>to <00:13:09.465>go <00:13:09.665>out <00:13:09.865>and <00:13:10.005>find <00:13:10.405>a <00:13:10.785>million <00:13:11.065>email <00:13:11.425>addresses <00:13:11.845>and <00:13:12.085>download <00:13:12.405>some <00:13:12.665>dodgy <00:13:13.005>lists <00:13:13.245>from <00:13:13.425>somewhere <00:13:13.845>and <00:13:14.085>pommel <00:13:14.445>it. <00:13:14.685>They <00:13:14.765>can <00:13:14.925>find <00:13:15.325>people <00:13:15.665>in <00:13:15.805>the <00:13:15.885>platform <00:13:16.245>who've <00:13:16.505>said, <00:13:16.865>I <00:13:17.345>talk <00:13:17.625>about <00:13:17.865>WordPress. <00:13:18.265>I <00:13:18.685>talk <00:13:18.945>about <00:13:19.245>car <00:13:19.585>maintenance. <00:13:20.105>I <00:13:20.565>talk <00:13:20.845>about <00:13:21.185>knitting, <00:13:22.105>whatever <00:13:22.605>it <00:13:22.845>may <00:13:23.005>be. 31 00:13:23.405 --> 00:13:59.870 And <00:13:24.305>you <00:13:24.445>go <00:13:24.625>search <00:13:25.005>for <00:13:25.165>them. <00:13:25.545>If <00:13:25.985>you <00:13:26.085>find <00:13:26.365>their <00:13:26.605>profile <00:13:27.105>credible, <00:13:27.485>you <00:13:27.965>can <00:13:28.105>invite <00:13:28.365>them <00:13:28.505>on. <00:13:28.865>And <00:13:28.925>the <00:13:29.085>flip <00:13:29.485>side, <00:13:29.885>if <00:13:30.025>somebody <00:13:30.305>that <00:13:30.485>wants <00:13:30.905>to <00:13:31.045>be <00:13:31.185>on <00:13:31.305>a <00:13:31.405>podcast <00:13:31.905>joins <00:13:32.765>our <00:13:33.005>platform, <00:13:33.405>they <00:13:33.705>can <00:13:33.925>find <00:13:34.305>people <00:13:34.705>who <00:13:34.905>have <00:13:35.185>podcasts <00:13:36.085>in <00:13:36.665>their <00:13:36.945>niche. <00:13:37.590>And <00:13:38.110>it <00:13:38.710>turns <00:13:38.990>out <00:13:39.270>that <00:13:39.450>in <00:13:39.610>the <00:13:39.710>years <00:13:40.010>you <00:13:40.430>know <00:13:40.530>in <00:13:40.650>the <00:13:40.770>2020s <00:13:41.550>getting <00:13:42.170>on <00:13:42.410>podcasts <00:13:43.070>for <00:13:43.450>business <00:13:44.150>reasons <00:13:44.890>became <00:13:45.550>really <00:13:46.350>powerful <00:13:46.950>you <00:13:47.350>know <00:13:47.450>you <00:13:47.670>could <00:13:47.850>really <00:13:48.110>get <00:13:48.430>into <00:13:48.950>the <00:13:49.710>marketplace <00:13:50.230>that <00:13:50.650>you <00:13:50.750>were <00:13:50.870>trying <00:13:51.010>to <00:13:51.110>be <00:13:51.230>discovered <00:13:51.710>in <00:13:51.990>just <00:13:52.310>by <00:13:52.530>being <00:13:52.790>on <00:13:52.970>a <00:13:53.070>handful <00:13:53.350>of <00:13:53.530>podcasts <00:13:53.930>a <00:13:54.110>really <00:13:54.250>quick <00:13:54.590>way <00:13:54.810>to <00:13:54.990>short <00:13:55.290>circuit <00:13:55.630>the <00:13:55.930>discoverability <00:13:57.130>of <00:13:57.450>your <00:13:57.690>product <00:13:58.210>or <00:13:58.490>service <00:13:58.910>or <00:13:59.110>whatever <00:13:59.310>it <00:13:59.470>may <00:13:59.590>be. 32 00:13:59.870 --> 00:14:46.288 And <00:14:00.410>we <00:14:00.550>introduced <00:14:01.170>options <00:14:01.850>that <00:14:02.050>allow <00:14:02.490>hosts <00:14:03.210>to <00:14:03.710>recommend <00:14:04.430>guests <00:14:05.030>as <00:14:05.210>well <00:14:05.350>so <00:14:05.750>you'll <00:14:08.590>see <00:14:08.750>little <00:14:09.670>flags <00:14:09.950>coming <00:14:10.210>up <00:14:10.450>saying <00:14:10.750>your <00:14:11.090>guest <00:14:11.290>has <00:14:11.430>been <00:14:11.530>invited <00:14:11.830>back <00:14:12.150>it's <00:14:12.430>a <00:14:12.770>marker <00:14:13.130>that <00:14:13.330>individual <00:14:13.930>they're <00:14:14.390>providing <00:14:14.910>genuine <00:14:15.330>content <00:14:15.910>providing <00:14:16.430>genuine <00:14:17.190>quality <00:14:17.630>content <00:14:18.030>when <00:14:18.830>they <00:14:18.970>come <00:14:19.170>and <00:14:19.290>join <00:14:19.430>you <00:14:19.550>as <00:14:19.650>a <00:14:19.710>guest <00:14:20.010>so

<00:14:20.350>there's <00:14:20.970>both <00:14:21.530>sides <00:14:21.790>to <00:14:21.970>this <00:14:22.170>that <00:14:22.310>we <00:14:22.390>want <00:14:22.470>to <00:14:22.530>make <00:14:22.670>sure <00:14:22.830>that <00:14:22.970>the <00:14:23.090>guest <00:14:23.310>and <00:14:23.470>the <00:14:23.570>host <00:14:23.790>are <00:14:24.030>equally <00:14:24.490>happy. <00:14:25.168>Yeah. <00:14:25.768>And <00:14:25.828>I <00:14:25.948>have <00:14:26.088>a <00:14:26.188>suggestion <00:14:26.588>for <00:14:26.828>you. <00:14:26.948>You <00:14:27.068>could <00:14:27.188>actually <00:14:27.608>have <00:14:27.868>like <00:14:28.048>a <00:14:28.268>bribery <00:14:28.748>button <00:14:29.128>to <00:14:29.428>just <00:14:30.288>like, <00:14:30.908>you <00:14:31.068>know, <00:14:31.428>bribe <00:14:31.988>you <00:14:32.208>to <00:14:32.428>let <00:14:32.588>them <00:14:32.768>on <00:14:32.928>the <00:14:33.048>show. <00:14:33.488>So <00:14:33.568>yeah, <00:14:34.048>maybe <00:14:34.188>we <00:14:34.448>could <00:14:34.628>take <00:14:35.348>a <00:14:35.488>cut <00:14:35.708>as <00:14:35.928>a <00:14:36.008>platform. <00:14:37.028>Yeah, <00:14:37.988>exactly. <00:14:38.708>Exactly. <00:14:39.888>We're <00:14:40.328>not <00:14:40.548>doing <00:14:40.748>the <00:14:40.928>bribery <00:14:41.248>button. <00:14:42.948>I <00:14:43.388>mean, <00:14:44.288>Nathan, <00:14:44.648>you <00:14:44.708>did <00:14:44.868>make <00:14:45.068>me <00:14:45.208>bribe <00:14:45.548>you <00:14:45.668>to <00:14:45.788>be <00:14:45.968>able <00:14:46.168>to. 33 00:14:46.288 --> 00:15:11.688 Well, <00:14:46.708>that's <00:14:47.188>true. <00:14:47.828>First time, <00:14:48.368>but <00:14:48.508>the <00:14:48.708>checks <00:14:48.968>in <00:14:49.208>the <00:14:49.308>mail, <00:14:49.788>it's <00:14:50.168>still <00:14:50.388>in <00:14:50.528>the <00:14:50.608>mail. <00:14:50.988>It's been <00:14:51.108>four <00:14:51.368>years. <00:14:51.668>I <00:14:52.248>know. <00:14:52.608>I <00:14:52.728>don't <00:14:52.848>know <00:14:52.928>where <00:14:53.108>it <00:14:53.288>went. <00:14:53.668>I <00:14:53.708>have <00:14:53.888>no <00:14:54.128>idea. <00:14:54.948>It <00:14:55.268>was <00:14:55.428>so <00:14:55.688>much <00:14:55.948>money <00:14:56.248>as <00:14:56.468>well. <00:14:56.948>Yeah. <00:14:57.988>We've <00:14:58.388>created <00:14:58.768>this <00:14:58.968>option. <00:14:59.448>You <00:14:59.548>can <00:14:59.668>have <00:14:59.788>endorsements <00:15:00.388>across <00:15:00.648>the <00:15:00.768>platform <00:15:01.068>as <00:15:01.248>well. <00:15:01.668>It's <00:15:01.888>all <00:15:01.988>within <00:15:02.188>the <00:15:02.308>control <00:15:02.668>of <00:15:02.888>the <00:15:03.008>end <00:15:03.168>user. <00:15:03.648>So <00:15:04.048>yeah, <00:15:04.488>we <00:15:04.648>didn't <00:15:04.808>want <00:15:04.888>to <00:15:04.968>put <00:15:05.108>anything <00:15:05.328>in <00:15:05.448>there <00:15:05.608>that <00:15:05.768>creates <00:15:06.328>that <00:15:06.648>sort <00:15:06.908>of <00:15:06.948>really <00:15:07.128>uncomfortable. <00:15:08.028>I've <00:15:08.228>got <00:15:08.328>a <00:15:08.428>one <00:15:08.628>star <00:15:08.888>review, <00:15:09.328>for <00:15:09.428>example, <00:15:09.988>from <00:15:10.108>a <00:15:10.288>from <00:15:10.868>a <00:15:11.028>podcast <00:15:11.348>host. 34 00:15:11.688 --> 00:15:55.404 So <00:15:11.968>we <00:15:12.188>we <00:15:12.908>hide <00:15:13.188>the <00:15:13.388>ratings <00:15:13.928>until <00:15:14.468>you <00:15:15.548>have <00:15:15.888>X <00:15:16.228>amount <00:15:16.528>of <00:15:17.008>ratings <00:15:17.708>from <00:15:18.248>different <00:15:18.868>podcasts, <00:15:19.688>different <00:15:19.828>hosts. <00:15:20.808>Yeah. <00:15:21.568>And <00:15:21.688>then <00:15:22.068>it <00:15:22.368>becomes <00:15:22.728>anonymized. <00:15:23.508>So <00:15:23.568>there <00:15:23.708>is <00:15:23.848>that <00:15:23.968>ability <00:15:24.268>to <00:15:24.468>rate <00:15:24.688>your <00:15:24.848>guests. <00:15:25.504>Oh <00:15:25.924>but <00:15:26.424>seriously <00:15:26.764>I <00:15:27.104>know <00:15:27.364>it <00:15:27.504>sounds <00:15:27.784>a <00:15:27.904>bit <00:15:28.024>glib <00:15:28.404>some <00:15:28.804>people <00:15:29.244>are <00:15:29.684>really <00:15:30.384>good <00:15:30.744>guests <00:15:31.284>that <00:15:31.984>I <00:15:32.184>mean <00:15:32.324>it's <00:15:32.564>little <00:15:32.864>things <00:15:33.164>like <00:15:33.424>they <00:15:33.604>show <00:15:33.944>up <00:15:34.164>on <00:15:34.324>time <00:15:34.664>they <00:15:35.004>don't <00:15:35.324>ghost <00:15:35.684>you <00:15:36.004>they <00:15:36.444>don't <00:15:36.764>communicate <00:15:37.224>with <00:15:37.544>you <00:15:37.824>five <00:15:38.444>minutes <00:15:38.724>before <00:15:39.004>the <00:15:39.164>interview <00:15:39.404>to <00:15:39.604>say <00:15:39.784>I'm <00:15:40.124>sorry <00:15:40.424>I <00:15:40.624>forgot <00:15:40.984>I <00:15:41.284>can't <00:15:41.564>come <00:15:41.884>and <00:15:42.764>so <00:15:43.104>those <00:15:43.784>little <00:15:44.044>things <00:15:44.284>you <00:15:44.464>can <00:15:44.644>commend <00:15:44.984>them <00:15:45.164>for <00:15:45.384>like <00:15:45.604>you <00:15:45.764>know <00:15:45.864>they're <00:15:46.204>punctual <00:15:46.624>they're <00:15:46.844>reliable <00:15:47.204>and <00:15:47.464>our <00:15:47.744>platform <00:15:48.084>will <00:15:48.264>allow <00:15:48.464>you <00:15:48.604>to <00:15:48.724>do <00:15:48.864>that <00:15:48.984>but <00:15:49.144>also <00:15:49.504>some <00:15:50.064>people <00:15:50.324>are <00:15:50.464>just <00:15:50.624>really <00:15:51.104>great <00:15:51.484>at <00:15:51.804>expressing <00:15:52.464>their <00:15:52.824>thoughts <00:15:53.204>you <00:15:53.404>know <00:15:53.484>they're <00:15:53.684>brilliant <00:15:54.224>raconteurs. 35 00:15:55.924 --> 00:16:41.181 They <00:15:56.404>can <00:15:56.764>talk <00:15:57.304>and <00:15:57.624>they're <00:15:57.964>really

<00:15:58.304>credible <00:15:58.804>and <00:15:59.344>they <00:15:59.604>will <00:15:59.884>draw <00:16:00.464>an <00:16:00.844>audience <00:16:01.244>towards <00:16:01.644>your <00:16:02.004>podcast <00:16:02.544>and <00:16:03.084>so <00:16:03.244>it's <00:16:03.444>nice <00:16:03.664>to <00:16:03.804>have <00:16:03.924>a <00:16:03.984>bit <00:16:04.104>quid <00:16:04.364>pro <00:16:04.564>quo <00:16:04.784>there <00:16:05.024>to <00:16:05.204>be <00:16:05.344>able <00:16:05.484>to <00:16:05.684>sort <00:16:05.884>of <00:16:06.024>say <00:16:06.424>thank <00:16:06.804>you <00:16:07.304>by <00:16:07.904>way <00:16:08.084>of <00:16:08.284>endorsement <00:16:09.104>after <00:16:09.784>they've <00:16:10.124>been <00:16:10.244>on <00:16:10.384>the <00:16:10.504>show <00:16:10.704>and <00:16:10.844>say <00:16:11.044>look <00:16:11.264>they <00:16:11.464>are <00:16:11.724>a <00:16:11.904>five <00:16:12.364>star <00:16:12.584>guest <00:16:12.884>they're <00:16:13.164>brilliant <00:16:13.544>at <00:16:13.804>talking <00:16:14.164>they <00:16:14.424>showed <00:16:14.744>up <00:16:14.964>on <00:16:15.104>time <00:16:15.464>you <00:16:16.004>know <00:16:16.124>they <00:16:16.304>were <00:16:16.504>civil <00:16:16.884>they <00:16:17.104>were <00:16:17.264>polite <00:16:17.644>they <00:16:17.844>did <00:16:18.024>everything <00:16:18.384>that <00:16:18.684>you <00:16:18.804>would <00:16:18.984>wish <00:16:19.184>to <00:16:19.344>do. <00:16:20.041>Let's <00:16:20.581>give <00:16:20.761>them <00:16:20.861>a <00:16:20.941>load <00:16:21.181>of <00:16:21.341>kudos <00:16:21.761>on <00:16:22.261>the <00:16:22.361>other <00:16:22.521>hand <00:16:22.861>this <00:16:23.301>person <00:16:23.741>they <00:16:24.061>never <00:16:24.261>showed <00:16:24.541>up <00:16:24.741>well <00:16:24.961>we <00:16:25.101>won't <00:16:25.341>give <00:16:25.521>them <00:16:25.641>kudos <00:16:25.941>and <00:16:26.221>we <00:16:26.361>don't <00:16:26.681>encourage <00:16:27.181>in <00:16:27.401>fact <00:16:27.501>we <00:16:27.641>don't <00:16:27.861>really <00:16:28.101>even <00:16:28.421>brace <00:16:28.861>to <00:16:29.001>the <00:16:29.101>surface <00:16:29.541>negative <00:16:30.201>commentary <00:16:30.761>it's <00:16:31.241>the <00:16:31.441>absence <00:16:32.161>of <00:16:32.701>good <00:16:33.121>comments <00:16:33.781>and <00:16:34.401>good <00:16:34.601>commentary <00:16:35.181>that <00:16:36.061>will <00:16:36.381>be <00:16:36.681>the <00:16:36.881>indicator <00:16:37.401>that <00:16:37.741>it <00:16:38.401>wasn't <00:16:38.841>you <00:16:39.141>know <00:16:39.221>it <00:16:39.401>didn't <00:16:39.561>work <00:16:39.761>out <00:16:39.941>for <00:16:40.101>that <00:16:40.261>particular <00:16:40.701>person. 36 00:16:41.181 --> 00:17:26.361 Well I think that that's really important because I can tell you as a guest who has been on multiple shows myself I never really get any feedback so I don't know if what I'm saying is valued or wanted or needed or anything fortunately I'm arrogant enough to think that it is I can tell you it's disappointing Mark. I know my stats are disappointing fortunately I go to the people who love me all one of them you did a great job show but you did a great job yeah he's been back on the show many many many times that's that tells you all you need to know yeah anyway so going down through this list which by the way I mean I don't know that we have enough time to go through the whole list the other day Nathan you were showing me 37 00:17:26.361 --> 00:17:55.245 you I know it seems like I'm just reading right down the list, but I'm not. The other day you showed me something really, really cool, which was the next thing on the list, which is the guest research AI thing. Explain that to me. It kind of does the work for the guests, right? Yeah. Dan, do you want to take that or shall I? Up to you. I can do. Yeah, if you want to. Yeah. The guest researcher was, again, really born out of conversations with Nathan. And Nathan, you can jump into a bit more about the human side of it, if you like. 38 00:17:55.485 --> 00:18:22.805 What <00:17:55.885>we're <00:17:56.345>trying <00:17:56.665>to <00:17:56.845>do <00:17:57.085>here <00:17:57.325>with <00:17:57.465>the <00:17:57.565>platform <00:17:57.885>is <00:17:58.365>the <00:17:58.925>use <00:17:59.325>of <00:17:59.665>a <00:17:59.905>very <00:18:00.205>thin <00:18:00.585>layer <00:18:00.965>of <00:18:01.145>AI <00:18:01.505>and <00:18:02.025>in <00:18:02.205>a <00:18:02.345>way <00:18:02.505>that <00:18:02.665>is <00:18:02.845>genuinely <00:18:03.445>beneficial. <00:18:04.545>We're <00:18:04.945>not <00:18:05.065>interested <00:18:05.385>in <00:18:06.025>requiring <00:18:06.945>you <00:18:07.265>to <00:18:07.405>run <00:18:07.745>your <00:18:07.965>entire <00:18:08.245>show <00:18:08.625>through <00:18:09.185>a <00:18:09.365>chat <00:18:09.605>interface. <00:18:10.445>That's <00:18:10.845>not <00:18:10.985>what <00:18:11.125>we're <00:18:11.265>trying <00:18:11.365>to <00:18:11.465>accomplish <00:18:11.805>here. <00:18:12.105>We <00:18:12.605>want <00:18:12.745>to <00:18:12.825>find <00:18:13.005>ways <00:18:13.305>that <00:18:13.465>the <00:18:13.625>AI <00:18:13.945>can <00:18:14.345>be <00:18:15.325>a <00:18:15.505>tool <00:18:15.785>that <00:18:16.265>actually <00:18:16.605>supports <00:18:17.045>that <00:18:17.225>process <00:18:17.565>of <00:18:17.725>creating <00:18:17.925>a <00:18:18.065>podcast. <00:18:18.925>And <00:18:19.405>one <00:18:19.625>of <00:18:19.725>those <00:18:19.885>ways <00:18:20.125>is <00:18:20.405>exactly <00:18:20.885>this, <00:18:21.205>the <00:18:21.245>guest <00:18:21.445>booking <00:18:21.845>process. 39 00:18:23.770 --> 00:19:09.670 Given <00:18:24.130>you <00:18:24.270>an <00:18:24.410>option <00:18:24.630>to <00:18:24.910>turn <00:18:25.330>on <00:18:25.790>AI <00:18:26.570>research <00:18:27.090>now <00:18:27.370>what <00:18:27.510>that <00:18:27.670>does <00:18:27.930>is <00:18:28.110>it <00:18:28.190>gives

<00:18:28.350>you <00:18:28.570>several <00:18:29.170>questions <00:18:29.650>that <00:18:30.110>you <00:18:30.210>can <00:18:30.350>toggle <00:18:30.610>on <00:18:30.850>or <00:18:30.930>off <00:18:31.130>you <00:18:31.250>can <00:18:31.370>make <00:18:31.510>required <00:18:31.910>or <00:18:32.050>make <00:18:32.170>them <00:18:32.270>optional <00:18:32.590>it's <00:18:32.970>all <00:18:33.210>completely <00:18:33.650>up <00:18:33.850>to <00:18:33.990>you <00:18:34.230>as <00:18:34.850>a <00:18:34.930>host <00:18:35.150>as <00:18:35.290>a <00:18:35.350>how <00:18:35.450>to <00:18:35.590>manage <00:18:35.930>it <00:18:36.190>what <00:18:36.710>happens <00:18:37.250>is <00:18:37.510>the <00:18:37.690>guest <00:18:38.030>will <00:18:38.230>book <00:18:38.490>on <00:18:38.730>via <00:18:38.970>your <00:18:39.170>booking <00:18:39.390>link <00:18:39.790>they <00:18:40.530>can <00:18:40.710>answer <00:18:40.990>those <00:18:41.210>questions <00:18:41.730>and <00:18:42.250>then <00:18:42.470>our <00:18:43.450>AI <00:18:43.630>will <00:18:43.910>actually <00:18:44.270>go <00:18:44.470>and <00:18:44.590>research <00:18:45.270>based <00:18:45.670>on <00:18:45.850>the <00:18:45.950>information <00:18:46.370>that <00:18:46.630>that's <00:18:46.950>received <00:18:47.450>from <00:18:47.730>the <00:18:47.830>guest. <00:18:48.110>We <00:18:49.130>make <00:18:49.370>sure <00:18:49.630>that <00:18:49.850>it <00:18:49.970>is <00:18:50.210>limited <00:18:50.730>to <00:18:51.370>publicly <00:18:52.130>available <00:18:52.450>information <00:18:52.930>it's <00:18:53.430>only <00:18:53.770>researching <00:18:54.330>based <00:18:54.690>on <00:18:54.990>the <00:18:55.290>stuff <00:18:55.550>that <00:18:55.770>the <00:18:55.910>guest <00:18:56.210>has <00:18:56.410>given <00:18:56.650>you <00:18:56.810>essentially <00:18:57.210>so <00:18:57.630>it <00:18:58.290>then <00:18:58.630>comes <00:18:58.950>back <00:18:59.230>with <00:18:59.630>a <00:18:59.750>whole <00:19:00.010>bunch <00:19:00.290>of <00:19:00.390>information <00:19:00.790>about <00:19:01.230>the <00:19:01.650>topic <00:19:02.050>there's <00:19:02.330>a <00:19:02.430>subject <00:19:02.670>matter <00:19:02.930>that <00:19:03.110>the <00:19:03.470>guest <00:19:03.650>wants <00:19:03.830>to <00:19:03.930>talk <00:19:04.070>about <00:19:04.310>along <00:19:04.610>with <00:19:04.830>some <00:19:05.110>suggested <00:19:05.590>questions <00:19:06.070>so <00:19:06.390>some <00:19:06.610>icebreakers <00:19:07.650>and <00:19:07.910>some <00:19:08.110>various <00:19:08.650>topics <00:19:09.130>to <00:19:09.290>get <00:19:09.410>into. 40 00:19:09.670 --> 00:19:42.030 I <00:19:10.370>think <00:19:10.510>Nathan <00:19:10.790>that's <00:19:11.010>probably <00:19:12.050>It <00:19:12.630>for <00:19:12.870>the <00:19:13.090>technical <00:19:13.810>side <00:19:14.150>but <00:19:14.290>yeah <00:19:14.630>human <00:19:15.030>side <00:19:15.510>yeah <00:19:15.870>so <00:19:16.250>okay <00:19:17.050>so <00:19:17.430>when <00:19:17.650>you <00:19:17.810>watch <00:19:18.310>a <00:19:18.630>TV <00:19:19.170>interviewer <00:19:20.470>you <00:19:20.830>may <00:19:21.090>think <00:19:21.410>that <00:19:21.610>that <00:19:21.810>person <00:19:22.170>is <00:19:22.450>just <00:19:22.950>an <00:19:23.130>incredible <00:19:23.870>minefield <00:19:24.510>of <00:19:24.670>knowledge <00:19:24.950>no <00:19:25.270>they're <00:19:25.490>not <00:19:25.710>they've <00:19:26.130>got <00:19:26.310>a <00:19:26.490>team <00:19:27.190>of <00:19:27.390>people <00:19:27.730>behind <00:19:28.110>them <00:19:28.350>doing <00:19:28.750>research <00:19:29.330>on <00:19:29.790>that <00:19:30.070>guest <00:19:30.410>if <00:19:30.710>somebody's <00:19:31.150>in <00:19:31.290>front <00:19:31.390>of <00:19:31.550>them <00:19:31.710>somebody <00:19:32.450>else <00:19:32.690>has <00:19:32.890>done <00:19:33.010>a <00:19:33.170>load <00:19:33.370>of <00:19:33.510>work <00:19:33.790>to <00:19:33.990>discover <00:19:34.370>okay <00:19:34.710>what <00:19:35.230>would <00:19:35.630>be <00:19:35.810>sensible <00:19:36.410>questions <00:19:37.090>to <00:19:37.730>ask <00:19:38.210>that <00:19:38.450>person <00:19:38.930>I <00:19:39.470>mean <00:19:39.570>the <00:19:39.690>conversation <00:19:40.110>can <00:19:40.350>go <00:19:40.510>off <00:19:40.650>in <00:19:40.730>any <00:19:40.870>direction <00:19:41.190>but <00:19:41.430>let's <00:19:41.670>write <00:19:41.830>down a question. 41 00:19:42.030 --> 00:20:42.010 10 things on a piece of paper so that David Letterman or whoever it may be can hold them so that he's got things to say well that's basically what's happening here because the guests will come they'll go into your booking form fill out the questions if they provide answers in the AI the AI fields which they do not have to do it depends how you set up the form the AI will go off in the background and do some research and then it will return to you things like that and and what's really nice about that is that then you are prepared before Before the show actually starts you know you've got things that you probably wouldn't have thought of because you probably don't have time to go off and do that research so it's sort of short circus it now there's no prescription there you don't have to read them out but it might just be that you could take some intuition and think oh that's a curious direction I wouldn't have thought of that I'll make sure to ask something in that area and then the nice thing as well is that the guest is sort of steered by your booking form into revealing things that they want. 42 00:20:42.030 --> 00:21:09.610 They may be I don't know maybe they're shy they don't really have a lot of confidence in what they want to talk about that has happened to me a lot you know some of the best guests that I've had on have been incredibly shy kind of fairly unwilling to put things in the booking form and so I've teased it out of them but this process allows you to not do that all I can say is

it is gold it is really gold and it drops into the show notes which get created. 43 00:21:10.070 --> 00:21:43.370 Automatically, <00:21:11.330>so <00:21:11.390>that <00:21:11.510>when <00:21:11.710>you <00:21:11.870>both <00:21:12.270>arrive <00:21:12.970>at <00:21:13.430>the <00:21:13.570>interview <00:21:13.950>stage, <00:21:14.710>you've <00:21:15.190>both <00:21:15.330>got <00:21:15.490>access <00:21:15.790>to <00:21:16.010>the <00:21:16.130>show <00:21:16.330>notes, <00:21:16.690>you <00:21:16.930>can <00:21:17.070>see <00:21:17.290>all <00:21:17.490>of <00:21:17.610>this <00:21:17.830>research <00:21:18.290>and <00:21:18.590>the <00:21:18.850>interview <00:21:19.170>can <00:21:19.410>carry <00:21:19.690>on. <00:21:20.010>It's <00:21:20.330>really <00:21:20.630>good. <00:21:20.950>It's <00:21:21.030>really <00:21:21.210>powerful. <00:21:21.950>And <00:21:22.410>so <00:21:22.610>the <00:21:22.810>guest <00:21:23.150>then <00:21:23.490>has <00:21:23.850>the <00:21:24.030>ability <00:21:24.390>to <00:21:24.630>look <00:21:24.770>at <00:21:24.890>the <00:21:24.990>show <00:21:25.170>notes <00:21:25.430>and <00:21:25.550>say, <00:21:25.810>this <00:21:26.330>is <00:21:26.630>not <00:21:27.370>accurate <00:21:27.810>to <00:21:28.090>correct <00:21:28.410>it, <00:21:28.750>which <00:21:29.070>does <00:21:29.270>bring <00:21:29.490>up <00:21:29.630>a <00:21:29.750>question. <00:21:30.010>I <00:21:30.490>imagine <00:21:30.990>that <00:21:31.410>until <00:21:31.690>you <00:21:31.970>get <00:21:32.250>like <00:21:32.550>really <00:21:33.070>good <00:21:33.310>sample <00:21:33.710>size, <00:21:34.290>you're <00:21:34.750>not <00:21:34.870>going <00:21:34.990>to <00:21:35.070>know <00:21:35.230>for <00:21:35.430>sure. <00:21:36.110>But <00:21:36.770>how <00:21:37.170>do <00:21:37.510>you <00:21:37.850>prevent <00:21:38.470>things <00:21:39.050>like <00:21:39.610>AI <00:21:40.070>hallucinations <00:21:41.010>and <00:21:41.430>confusion <00:21:42.450>with... 44 00:21:43.370 --> 00:22:13.890 I <00:21:43.630>know <00:21:43.870>that <00:21:44.210>you <00:21:44.630>mentioned <00:21:45.310>that <00:21:46.170>the <00:21:46.550>guest <00:21:46.850>goes <00:21:47.130>in <00:21:47.370>and <00:21:47.550>kind <00:21:47.790>of <00:21:47.970>puts <00:21:48.370>a <00:21:48.510>little <00:21:48.670>bit <00:21:48.870>about <00:21:49.130>themselves, <00:21:49.670>which <00:21:49.770>I'm <00:21:49.950>sure <00:21:50.230>is <00:21:50.730>one <00:21:51.390>way <00:21:51.770>to <00:21:52.370>prevent <00:21:52.930>the <00:21:53.270>fiction. <00:21:53.670>But <00:21:54.350>how <00:21:54.570>do <00:21:54.710>you <00:21:54.810>prevent <00:21:55.090>that <00:21:55.310>entirely? <00:21:55.770>I <00:21:56.290>think <00:21:56.430>the <00:21:56.530>honest <00:21:56.710>answer <00:21:56.970>is <00:21:57.070>you <00:21:57.150>can't. <00:21:58.150>However, <00:21:58.710>we <00:21:59.050>do <00:21:59.170>put <00:21:59.350>in <00:21:59.510>several <00:22:00.090>guardrails <00:22:00.690>to <00:22:01.070>support <00:22:01.410>that <00:22:01.590>process, <00:22:02.230>first <00:22:02.490>of <00:22:02.650>which <00:22:02.870>is <00:22:03.050>the <00:22:03.170>URL <00:22:03.590>that <00:22:03.830>the <00:22:03.970>person <00:22:04.430>provides. <00:22:04.870>So <00:22:05.130>they <00:22:05.270>can <00:22:05.350>provide, <00:22:05.770>if <00:22:05.950>you're <00:22:06.270>answering <00:22:06.590>the <00:22:06.710>AI <00:22:06.910>questions, <00:22:07.750>you <00:22:07.890>can <00:22:08.010>provide <00:22:08.310>up <00:22:08.490>to <00:22:08.650>three <00:22:08.970>individual <00:22:09.590>URLs. <00:22:10.790>The <00:22:10.950>research <00:22:11.290>is <00:22:11.610>targeted <00:22:12.470>to <00:22:12.910>those <00:22:13.330>sources. 45 00:22:14.465 --> 00:22:42.385 It <00:22:14.885>will <00:22:15.005>come <00:22:15.165>back <00:22:15.345>with <00:22:15.545>cited <00:22:15.885>information. <00:22:16.485>So <00:22:16.885>it <00:22:17.005>tells <00:22:17.245>you <00:22:17.445>where <00:22:17.785>it's <00:22:18.025>gathered <00:22:18.305>this <00:22:18.505>information <00:22:18.945>from. <00:22:19.565>And <00:22:19.945>it's <00:22:20.145>also <00:22:20.425>honest <00:22:21.125>about <00:22:21.445>it. <00:22:21.745>So <00:22:21.805>it <00:22:21.885>will <00:22:21.965>also <00:22:22.125>come <00:22:22.305>back <00:22:22.565>and <00:22:22.745>tell <00:22:22.905>you, <00:22:23.285>I <00:22:23.325>don't <00:22:23.785>have <00:22:24.165>this <00:22:24.665>information. <00:22:25.405>So <00:22:25.505>it <00:22:25.605>depends <00:22:25.785>on <00:22:25.965>what's <00:22:26.305>been <00:22:26.465>given <00:22:26.805>as <00:22:27.345>to <00:22:27.465>how <00:22:27.645>much <00:22:27.925>it <00:22:28.085>can <00:22:28.225>provide <00:22:28.525>back <00:22:28.925>to <00:22:29.205>you. <00:22:29.645>We've <00:22:29.925>tried <00:22:30.125>to <00:22:30.325>make <00:22:30.565>it <00:22:30.705>in <00:22:30.885>a <00:22:30.965>way <00:22:31.305>that <00:22:31.685>it <00:22:31.825>is <00:22:32.185>constrained <00:22:32.905>to <00:22:33.405>the <00:22:33.545>information <00:22:33.925>that's <00:22:34.185>being <00:22:34.345>given <00:22:34.605>by <00:22:34.865>the <00:22:35.005>guest. <00:22:35.845>And <00:22:36.085>obviously <00:22:36.365>it's <00:22:36.585>age <00:22:36.845>old <00:22:36.965>adage, <00:22:37.505>you <00:22:37.525>know, <00:22:37.765>garbage <00:22:38.065>in, <00:22:38.265>garbage <00:22:38.445>out. <00:22:38.965>You <00:22:39.245>get <00:22:39.265>a <00:22:39.485>good <00:22:39.645>quality <00:22:40.205>response, <00:22:40.925>then <00:22:40.985>you're <00:22:41.145>going <00:22:41.205>to <00:22:41.285>get <00:22:41.425>a <00:22:41.545>good <00:22:41.685>quality <00:22:42.045>output. 46 00:22:42.385 --> 00:23:12.365 Right. <00:22:42.945>I <00:22:43.305>think <00:22:43.465>it's <00:22:43.625>just <00:22:43.765>a <00:22:43.925>starting <00:22:44.285>point <00:22:44.585>as <00:22:44.785>well. <00:22:45.025>Like, <00:22:45.245>I

<00:22:45.265>don't <00:22:45.485>actually <00:22:45.905>think <00:22:46.125>I <00:22:46.345>would <00:22:46.505>ever <00:22:46.785>read <00:22:47.345>any <00:22:47.765>of <00:22:47.965>those <00:22:48.225>questions. <00:22:48.785>I <00:22:48.865>would <00:22:49.045>just <00:22:49.285>read <00:22:49.905>through <00:22:50.145>them, <00:22:50.445>you <00:22:50.485>know, <00:22:50.665>like <00:22:50.785>half <00:22:51.005>an <00:22:51.125>hour <00:22:51.245>before <00:22:51.485>the <00:22:51.665>interview <00:22:51.985>started, <00:22:52.605>take <00:22:52.785>some <00:22:52.965>intuitions <00:22:53.505>from <00:22:53.765>it, <00:22:54.045>and <00:22:54.085>then <00:22:54.205>write <00:22:54.465>out <00:22:54.645>my <00:22:54.805>own <00:22:55.005>questions. <00:22:55.625>But <00:22:55.765>what's <00:22:56.425>curious <00:22:56.705>is <00:22:56.905>it <00:22:57.025>does <00:22:57.205>send <00:22:57.485>you <00:22:57.625>off <00:22:57.805>in <00:22:58.005>interesting <00:22:58.625>directions. <00:22:59.145>You <00:22:59.505>know, <00:22:59.625>it <00:22:59.725>might <00:22:59.905>have <00:23:00.065>discovered <00:23:00.465>something <00:23:00.765>in <00:23:00.945>their <00:23:01.085>past, <00:23:01.505>which <00:23:01.645>is <00:23:01.825>directly <00:23:02.425>related <00:23:02.865>to <00:23:03.085>where <00:23:03.285>they <00:23:03.485>are <00:23:03.705>now. <00:23:04.225>But <00:23:04.585>you <00:23:04.805>would <00:23:05.045>perhaps <00:23:05.385>not <00:23:05.605>have <00:23:05.745>had <00:23:05.845>the <00:23:05.945>time <00:23:06.125>to <00:23:06.245>go <00:23:06.405>and <00:23:06.525>explore <00:23:06.865>in <00:23:07.045>that <00:23:07.205>way. <00:23:08.285>And <00:23:08.645>yeah, <00:23:08.945>and <00:23:09.045>it's <00:23:09.205>bound <00:23:09.545>to <00:23:09.825>the <00:23:09.965>links <00:23:10.185>that <00:23:10.345>they <00:23:10.465>provide. <00:23:10.925>So <00:23:11.005>there's <00:23:11.225>a <00:23:11.305>bit <00:23:11.385>of <00:23:11.505>trust <00:23:11.765>there, <00:23:12.085>you <00:23:12.125>know, <00:23:12.245>obviously. 47 00:23:12.385 --> 00:23:14.245 to <00:23:12.525>see if <00:23:12.665>they <00:23:12.745>provide <00:23:13.125>links, <00:23:13.425>which <00:23:13.725>they 48 00:23:19.005 --> 00:23:48.105 We're <00:23:19.425>going <00:23:19.845>to fall <00:23:22.285>foul <00:23:22.585>of <00:23:22.685>that, <00:23:22.965>but <00:23:23.065>that's <00:23:23.465>how <00:23:24.025>it <00:23:24.165>goes. <00:23:24.525>It's <00:23:24.745>a <00:23:24.885>nice <00:23:25.305>to <00:23:25.605>have. <00:23:26.125>It's <00:23:26.285>not <00:23:26.405>essential. <00:23:26.865>If <00:23:27.105>you're <00:23:27.285>a <00:23:27.425>great <00:23:27.705>interviewer <00:23:28.265>with <00:23:28.405>a <00:23:28.505>panel <00:23:28.725>of <00:23:28.845>people <00:23:29.085>behind <00:23:29.405>you, <00:23:30.085>you <00:23:30.285>wouldn't <00:23:30.585>need <00:23:30.825>it. <00:23:31.025>But <00:23:31.125>for <00:23:31.285>most <00:23:31.525>people, <00:23:31.905>I <00:23:31.965>think <00:23:32.125>it's <00:23:32.325>just <00:23:32.485>a <00:23:32.625>useful <00:23:32.965>little <00:23:33.285>crutch. <00:23:33.785>No, <00:23:34.825>I <00:23:34.885>think <00:23:35.145>it's <00:23:36.145>probably <00:23:36.805>a <00:23:37.065>little <00:23:37.285>bit <00:23:37.485>more <00:23:37.725>than <00:23:37.985>a <00:23:38.365>little <00:23:38.705>useful. <00:23:39.805>I <00:23:40.065>think <00:23:40.285>it <00:23:40.425>would <00:23:40.545>be <00:23:40.865>very <00:23:41.425>useful <00:23:41.965>and <00:23:42.965>very <00:23:43.645>cool. <00:23:43.925>I <00:23:44.165>just <00:23:44.385>think <00:23:44.625>that <00:23:44.845>it's <00:23:45.125>kind <00:23:45.305>of <00:23:45.445>up <00:23:45.585>to <00:23:45.705>the <00:23:45.805>guests <00:23:46.125>to <00:23:46.305>make <00:23:46.485>sure <00:23:46.645>that <00:23:46.825>there's <00:23:47.245>no <00:23:47.385>fiction <00:23:47.765>there. 49 00:23:48.245 --> 00:24:14.245 But <00:23:48.505>also, <00:23:49.085>I <00:23:49.165>have <00:23:49.325>found <00:23:49.505>that <00:23:49.685>with <00:23:50.045>AI, <00:23:50.785>when <00:23:50.985>you <00:23:51.545>request <00:23:52.885>that <00:23:53.245>at <00:23:53.445>site <00:23:53.685>sources, <00:23:54.145>it <00:23:54.485>tends <00:23:54.825>to <00:23:55.145>also <00:23:55.605>be <00:23:56.025>fairly <00:23:56.365>accurate. <00:23:56.805>I've <00:23:57.305>found <00:23:57.525>far <00:23:57.845>less <00:23:58.145>hallucination <00:23:59.065>occurrences <00:24:00.025>when <00:24:00.625>that <00:24:00.885>happens. <00:24:01.285>The <00:24:01.785>nice <00:24:02.045>thing <00:24:02.225>about <00:24:02.425>all <00:24:02.625>this <00:24:02.845>is, <00:24:03.025>as <00:24:03.165>well, <00:24:03.545>is <00:24:03.705>that <00:24:03.945>I <00:24:04.185>think <00:24:04.365>probably <00:24:04.665>everything <00:24:04.985>that <00:24:05.145>we're <00:24:05.265>going <00:24:05.325>to <00:24:05.405>talk <00:24:05.645>about <00:24:05.865>today, <00:24:06.125>you <00:24:06.465>could <00:24:06.925>do <00:24:07.405>elsewhere. <00:24:08.145>You <00:24:08.565>know, <00:24:08.745>you <00:24:08.925>could <00:24:09.105>go <00:24:09.305>and <00:24:09.485>do <00:24:09.745>that <00:24:10.025>stuff <00:24:10.405>elsewhere. <00:24:10.825>The <00:24:11.205>best <00:24:11.485>bit <00:24:11.685>here <00:24:11.905>is <00:24:12.085>we've <00:24:12.345>wrapped <00:24:12.525>it <00:24:12.685>all <00:24:12.825>up <00:24:12.965>in <00:24:13.065>this <00:24:13.225>one <00:24:13.665>service. 50 00:24:14.465 --> 00:24:41.665 So <00:24:14.525>you <00:24:14.645>don't <00:24:14.865>have <00:24:15.045>to <00:24:15.265>think. <00:24:15.685>You <00:24:15.765>send <00:24:15.985>them <00:24:16.105>a <00:24:16.185>booking <00:24:16.425>link. <00:24:16.745>They <00:24:16.825>fill <00:24:17.025>out <00:24:17.145>the <00:24:17.245>booking <00:24:17.485>link. <00:24:17.785>That's <00:24:17.985>obviously <00:24:18.205>got

<00:24:18.365>your <00:24:18.645>calendars <00:24:19.225>and <00:24:19.425>they'll <00:24:19.725>link <00:24:20.005>it <00:24:20.145>with <00:24:20.305>their <00:24:20.485>calendars <00:24:20.905>and <00:24:21.045>say <00:24:21.145>yes <00:24:21.365>I <00:24:21.505>can <00:24:21.645>do <00:24:21.825>that. <00:24:22.145>That <00:24:22.225>will <00:24:22.385>then <00:24:22.545>automatically <00:24:23.245>do <00:24:23.565>the <00:24:23.705>guest <00:24:23.905>research. <00:24:24.865>Automatically <00:24:25.225>create <00:24:25.785>the <00:24:25.925>show <00:24:26.125>notes. <00:24:26.965>Automatically <00:24:27.325>create <00:24:28.145>the <00:24:28.325>link <00:24:28.605>so <00:24:28.845>that <00:24:28.965>you <00:24:29.045>can <00:24:29.165>all <00:24:29.325>join <00:24:29.625>the <00:24:29.765>show <00:24:29.965>at <00:24:30.105>the <00:24:30.205>right <00:24:30.425>moment. <00:24:30.725>It's <00:24:30.905>all <00:24:31.245>kind <00:24:31.465>of <00:24:31.585>just <00:24:31.785>built <00:24:32.245>in <00:24:32.425>and <00:24:32.525>then <00:24:32.625>a <00:24:32.725>whole <00:24:33.025>load <00:24:33.325>of <00:24:33.465>other <00:24:33.625>things <00:24:33.905>that <00:24:34.085>we <00:24:34.185>haven't <00:24:34.425>got <00:24:34.565>to <00:24:34.725>yet. <00:24:35.105>And <00:24:35.425>it's <00:24:35.585>just <00:24:35.745>inside <00:24:36.165>this <00:24:36.425>one <00:24:36.905>entity. <00:24:38.025>So <00:24:38.085>you're <00:24:38.265>in <00:24:38.385>this <00:24:38.525>one <00:24:38.745>platform. <00:24:39.385>Everything <00:24:39.625>happens <00:24:40.045>and <00:24:40.485>you <00:24:40.585>don't <00:24:40.725>have <00:24:40.845>to <00:24:40.965>think <00:24:41.165>so <00:24:41.365>much. 51 00:24:41.665 --> 00:25:09.485 Right, yeah. I think this is where these conversations about how do you allow the human through this process. Where's the human side to it. I think in this period that we're in at the moment where it's AI, AI, AI, AI, everywhere. Look, that's not what we're looking to achieve here. Use it as a tool. And how do you ensure that the guest is treated like a human, the host is treated like a human. We're not just expecting them to go through and fill in these checkboxes. 52 00:25:09.485 --> 00:25:48.190 We want to make sure that the end result is actually a good quality podcast, an interesting podcast. Every time we talk about AI, we always come to... The same conclusion where we say you still need human oversight no matter what you need human oversight but look at how much time it can save yeah this is an amazing workflow product really that automates so much I am not a podcaster per se although I have some ideas like everybody else and I've gotten some things going and then I discover the same kind of hangups that you're driving. 53 00:25:48.210 --> 00:26:16.530 I'm <00:25:48.470>addressing here <00:25:48.810>which <00:25:49.110>is <00:25:49.410>the <00:25:49.910>post <00:25:50.330>work <00:25:50.650>and <00:25:50.910>everything <00:25:51.390>that <00:25:51.650>goes <00:25:51.930>on <00:25:52.390>or <00:25:52.610>the <00:25:52.750>pre <00:25:52.990>work <00:25:53.290>all <00:25:53.770>the <00:25:53.950>work <00:25:54.170>yeah <00:25:54.470>on <00:25:54.710>around <00:25:55.410>the <00:25:55.870>podcast <00:25:56.370>to <00:25:57.010>put <00:25:57.210>it <00:25:57.330>out <00:25:57.550>it's <00:25:57.870>not <00:25:58.110>just <00:25:58.550>I <00:25:59.190>mean <00:25:59.310>when <00:25:59.450>you <00:25:59.530>write <00:25:59.710>down <00:25:59.890>to <00:25:59.990>it <00:26:00.050>it's <00:26:00.250>not <00:26:00.510>just <00:26:00.830>you <00:26:01.330>record <00:26:01.770>it <00:26:02.010>and <00:26:02.230>then <00:26:02.530>if <00:26:02.990>you're <00:26:03.310>a <00:26:03.570>certain <00:26:03.810>type <00:26:04.130>or <00:26:04.350>you <00:26:04.630>edit <00:26:04.930>it <00:26:05.110>right <00:26:05.350>but <00:26:05.890>we'll <00:26:06.070>just <00:26:06.230>say <00:26:06.410>record <00:26:06.790>it <00:26:06.950>you <00:26:07.070>edit <00:26:07.290>it <00:26:07.470>that's <00:26:08.510>oversimplification <00:26:09.950>you're <00:26:10.650>talking <00:26:10.990>about <00:26:11.430>20 <00:26:11.870>other <00:26:12.150>things <00:26:12.490>that <00:26:12.650>go <00:26:12.830>on <00:26:13.030>at <00:26:13.390>least <00:26:13.610>produce <00:26:14.090>a <00:26:14.390>podcast <00:26:14.790>which <00:26:15.150>is <00:26:15.270>why <00:26:15.490>when <00:26:15.730>I <00:26:15.850>brought <00:26:16.130>up <00:26:16.350>that. 54 00:26:16.880 --> 00:26:21.808 Nathan <00:26:17.188>you've <00:26:17.496>done <00:26:17.804>1200 <00:26:18.112>podcasts <00:26:18.420>that <00:26:18.728>just <00:26:19.036>blows <00:26:19.344>my <00:26:19.652>mind <00:26:19.960>because <00:26:20.268>or <00:26:20.576>episodes <00:26:20.884>I <00:26:21.192>should <00:26:21.500>say. 55 00:26:21.808 --> 00:27:13.720 So <00:26:22.105>I <00:26:22.401>go <00:26:22.698>to <00:26:22.995>the <00:26:23.291>gym <00:26:23.588>and <00:26:23.884>basically <00:26:24.181>every <00:26:24.478>year <00:26:24.774>in <00:26:25.071>January <00:26:25.368>the <00:26:25.664>gym <00:26:25.961>gets <00:26:26.258>filled <00:26:26.554>up <00:26:26.851>with <00:26:27.148>people <00:26:27.444>you <00:26:27.741>know <00:26:28.037>you <00:26:28.334>look <00:26:28.631>around <00:26:28.927>the <00:26:29.224>gym <00:26:29.521>there's <00:26:29.817>just <00:26:30.114>thousands <00:26:30.411>of <00:26:30.707>people <00:26:31.004>that <00:26:31.300>you've <00:26:31.597>never <00:26:31.894>seen <00:26:32.190>before <00:26:32.487>and <00:26:32.784>then <00:26:33.080>about <00:26:33.377>two <00:26:33.674>weeks <00:26:33.970>into <00:26:34.267>January <00:26:34.564>you <00:26:34.860>go <00:26:35.157>back <00:26:35.453>to <00:26:35.750>the <00:26:36.047>gym <00:26:36.343>there's <00:26:36.640>nobody <00:26:36.937>there <00:26:37.233>right <00:26:37.530>they've <00:26:37.827>all <00:26:38.123>kind <00:26:38.420>of

<00:26:38.716>discovered <00:26:39.013>oh <00:26:39.310>I'm <00:26:39.606>gonna <00:26:39.903>get <00:26:40.200>fit <00:26:40.496>new <00:26:40.793>year's <00:26:41.090>resolution <00:26:41.386>I'm <00:26:41.683>gonna <00:26:41.980>get <00:26:42.276>fit <00:26:42.573>I'm <00:26:42.869>gonna <00:26:43.166>make <00:26:43.463>myself <00:26:43.759>really <00:26:44.056>a <00:26:44.353>different <00:26:44.649>character <00:26:44.946>two <00:26:45.243>weeks <00:26:45.539>later <00:26:45.836>gone <00:26:46.132>that's <00:26:46.429>what <00:26:46.726>happens <00:26:47.022>in <00:26:47.319>the <00:26:47.616>podcasting <00:26:47.912>space <00:26:48.209>the <00:26:48.506>metric <00:26:48.802>is <00:26:49.099>three <00:26:49.396>episodes <00:26:49.692>people <00:26:49.989>are <00:26:50.285>really <00:26:50.582>excited <00:26:50.879>they <00:26:51.175>love <00:26:51.472>the <00:26:51.769>idea <00:26:52.065>of <00:26:52.362>doing <00:26:52.659>it <00:26:52.955>the <00:26:53.252>medium <00:26:53.548>is <00:26:53.845>brilliant <00:26:54.142>you <00:26:54.438>speak <00:26:54.735>into <00:26:55.032>a <00:26:55.328>mic <00:26:55.625>the <00:26:55.922>world <00:26:56.218>potentially <00:26:56.515>can <00:26:56.812>hear <00:26:57.108>your <00:26:57.405>voice <00:26:57.701>three <00:26:57.998>episodes <00:26:58.295>in <00:26:58.591>they <00:26:58.888>discover <00:26:59.185>the <00:26:59.481>stuff <00:26:59.778>that's <00:27:00.075>required <00:27:00.371>and <00:27:00.668>they <00:27:00.964>give <00:27:01.261>up <00:27:01.558>don't <00:27:01.854>get <00:27:02.151>past <00:27:02.448>the <00:27:02.744>third <00:27:03.041>episode <00:27:03.338>and <00:27:03.634>that's <00:27:03.931>the <00:27:04.228>audience <00:27:04.524>that <00:27:04.821>we're <00:27:05.117>trying <00:27:05.414>to <00:27:05.711>help <00:27:06.007>through <00:27:06.304>because <00:27:06.601>if <00:27:06.897>you <00:27:07.194>started <00:27:07.491>you <00:27:07.787>probably <00:27:08.084>did <00:27:08.380>want <00:27:08.677>to <00:27:08.974>get <00:27:09.270>through <00:27:09.567>it <00:27:09.864>but <00:27:10.160>you <00:27:10.457>suddenly <00:27:10.754>realized <00:27:11.050>oh <00:27:11.347>I <00:27:11.644>have <00:27:11.940>to <00:27:12.237>do <00:27:12.533>all <00:27:12.830>these <00:27:13.127>other <00:27:13.423>things 56 00:27:14.125 --> 00:27:48.525 Well, I can tell you, I, for one, have a podcast that I've literally got five episodes in the can. Well, you did more than most. Yeah, which is typical. You know, I always do more than most. But the problem is, is finding the time because I have a real job and all these other things to actually get it out there. And then if you have any pride in what you're producing, you don't want it to be just this raw thing that you just throw out there because you know that people aren't going to listen to you going, um, um, um, you know, 5,000 times. 57 00:27:49.145 --> 00:28:36.570 So <00:27:49.545>this <00:27:49.945>is <00:27:50.125>very <00:27:50.425>cool. <00:27:50.845>And <00:27:50.885>then <00:27:51.025>the <00:27:51.345>next <00:27:51.605>thing <00:27:51.805>is <00:27:52.105>I <00:27:52.405>am <00:27:52.605>kind <00:27:52.805>of <00:27:52.925>going <00:27:53.105>through <00:27:53.285>this <00:27:53.485>whole <00:27:53.705>list <00:27:53.985>here. <00:27:55.045>I'm <00:27:55.445>not <00:27:55.525>intending <00:27:56.065>to. <00:27:56.445>I'm <00:27:56.665>trying <00:27:56.905>to <00:27:57.065>pick <00:27:57.225>the <00:27:57.385>highlights, <00:27:57.925>but <00:27:58.365>every <00:27:58.665>single <00:27:58.985>thing <00:27:59.205>I'm <00:27:59.385>looking, <00:27:59.605>I'm <00:27:59.785>not <00:27:59.985>kidding <00:28:00.325>when <00:28:00.645>I <00:28:00.785>say <00:28:01.005>every <00:28:01.345>single <00:28:01.645>thing <00:28:01.845>I <00:28:01.985>look <00:28:02.245>at <00:28:02.405>that <00:28:02.585>this <00:28:02.805>thing <00:28:03.005>does <00:28:03.285>under <00:28:03.505>features <00:28:03.905>is <00:28:04.525>a <00:28:04.645>highlight. <00:28:05.245>It <00:28:05.345>really <00:28:05.665>is <00:28:06.165>amazing <00:28:06.925>to <00:28:07.205>me. <00:28:07.650>The <00:28:07.950>distribution <00:28:08.570>portion <00:28:09.210>of <00:28:09.490>it <00:28:09.610>okay <00:28:09.870>so <00:28:10.130>I <00:28:10.390>literally <00:28:10.770>am <00:28:11.130>just <00:28:11.470>like <00:28:11.670>because <00:28:12.170>that's <00:28:12.490>the <00:28:12.610>other <00:28:12.790>thing <00:28:12.970>is <00:28:13.130>like <00:28:13.310>well <00:28:13.670>I <00:28:13.810>know <00:28:13.950>how <00:28:14.070>to <00:28:14.170>upload <00:28:14.530>on <00:28:14.850>to <00:28:15.110>YouTube <00:28:15.550>but <00:28:15.950>what <00:28:16.130>about <00:28:16.390>all <00:28:16.590>the <00:28:16.730>other <00:28:16.890>thing <00:28:17.090>what <00:28:17.250>about <00:28:17.530>you <00:28:17.790>know <00:28:17.890>Apple <00:28:18.370>and <00:28:18.790>and <00:28:19.210>all <00:28:19.590>the <00:28:19.730>other <00:28:20.030>platforms <00:28:20.710>or <00:28:21.110>the <00:28:21.230>other <00:28:21.490>podcast <00:28:22.030>hosts <00:28:22.330>or <00:28:22.510>whatever <00:28:22.730>how <00:28:23.230>do <00:28:23.410>you <00:28:23.510>get <00:28:23.690>that <00:28:23.910>out <00:28:24.110>there <00:28:24.410>and <00:28:24.930>talk <00:28:25.630>about <00:28:25.890>how <00:28:26.110>your <00:28:26.290>distribution <00:28:26.730>works <00:28:27.130>because <00:28:27.290>I <00:28:27.410>thought <00:28:27.590>that <00:28:27.770>was <00:28:27.930>pretty <00:28:28.170>cool <00:28:28.450>to <00:28:28.670>I <00:28:29.090>think <00:28:29.290>just <00:28:29.670>take <00:28:29.830>a <00:28:29.930>little <00:28:30.030>step <00:28:30.250>back <00:28:30.470>here <00:28:30.710>what's <00:28:31.270>been <00:28:31.510>really <00:28:31.690>interesting <00:28:31.990>for <00:28:32.170>me <00:28:32.370>is <00:28:32.650>the <00:28:32.810>production <00:28:33.470>of <00:28:33.790>content <00:28:34.170>here <00:28:34.490>and

<00:28:34.670>the <00:28:34.750>ability <00:28:35.030>to <00:28:35.350>get <00:28:35.570>your <00:28:35.770>content <00:28:36.090>online. 58 00:28:36.570 --> 00:29:07.470 You <00:28:36.950>know <00:28:36.970>that's <00:28:37.150>been <00:28:37.250>a <00:28:37.330>passion <00:28:37.610>of <00:28:37.750>mine <00:28:37.870>for <00:28:38.030>many <00:28:38.250>years <00:28:38.570>in <00:28:39.010>the <00:28:39.090>WordPress <00:28:39.270>space <00:28:39.650>you <00:28:39.890>know <00:28:39.910>it's <00:28:39.990>the <00:28:40.070>ability <00:28:40.350>to <00:28:40.650>get <00:28:41.190>your <00:28:41.310>written <00:28:41.670>content <00:28:42.030>online <00:28:42.450>here <00:28:43.090>we're <00:28:43.290>talking <00:28:43.450>about <00:28:43.610>obviously <00:28:43.870>audio <00:28:44.230>and <00:28:44.690>as <00:28:44.830>you <00:28:44.890>mentioned <00:28:45.130>it's <00:28:45.550>a <00:28:45.650>really <00:28:45.790>powerful <00:28:46.170>thing <00:28:46.450>to <00:28:46.570>be <00:28:46.650>able <00:28:46.710>to <00:28:46.790>get <00:28:46.970>online <00:28:47.350>to <00:28:47.550>get <00:28:47.770>your <00:28:47.950>voice <00:28:48.270>out <00:28:48.450>there <00:28:48.670>distribution <00:28:49.850>is <00:28:50.470>absolutely <00:28:51.030>key <00:28:51.470>that <00:28:51.870>you've <00:28:52.450>got <00:28:52.550>to <00:28:52.630>be <00:28:52.730>able <00:28:52.830>to <00:28:52.970>get <00:28:53.250>that <00:28:53.510>out <00:28:53.770>to <00:28:54.090>the <00:28:54.230>various <00:28:54.470>podcast <00:28:54.770>players <00:28:55.150>and <00:28:56.090>let's <00:28:56.510>be <00:28:56.610>honest <00:28:56.770>it <00:28:57.030>can <00:28:57.310>be <00:28:57.510>a <00:28:57.650>bit <00:28:57.730>of <00:28:57.830>a <00:28:57.890>minefield <00:28:58.370>it's <00:28:58.770>a <00:28:58.910>lot <00:28:59.310>of <00:28:59.470>options <00:28:59.830>a <00:29:00.090>lot <00:29:00.230>of <00:29:00.250>ways <00:29:00.470>of <00:29:00.510>doing <00:29:00.710>it <00:29:00.950>interesting <00:29:01.290>to <00:29:01.650>do <00:29:01.850>this <00:29:02.110>job <00:29:02.370>we've <00:29:02.630>listed <00:29:02.870>20 <00:29:03.450>podcast <00:29:03.950>players <00:29:04.350>within <00:29:04.950>our <00:29:05.130>distribution <00:29:05.470>settings <00:29:05.870>that <00:29:06.190>enable <00:29:06.470>you <00:29:06.750>to <00:29:07.030>send 59 00:29:09.890 --> 00:29:35.130 So <00:29:10.330>if <00:29:10.770>you've <00:29:11.050>spent <00:29:11.190>all <00:29:11.410>that <00:29:11.610>time <00:29:12.030>producing <00:29:12.510>a <00:29:12.750>fantastic <00:29:13.270>episode <00:29:13.710>and <00:29:13.970>you <00:29:14.070>want <00:29:14.210>to <00:29:14.250>get <00:29:14.350>it <00:29:14.430>online, <00:29:14.890>you <00:29:15.070>obviously <00:29:15.230>want <00:29:15.350>people <00:29:15.530>to <00:29:15.610>be <00:29:15.710>listening <00:29:16.030>to <00:29:16.250>it. <00:29:16.470>And <00:29:16.490>people <00:29:16.650>are <00:29:16.770>listening <00:29:17.030>through <00:29:17.350>a <00:29:17.970>whole <00:29:18.370>multitude <00:29:18.930>of <00:29:19.390>podcast <00:29:19.750>players. <00:29:20.330>Starting <00:29:20.690>with <00:29:20.810>the <00:29:20.890>big <00:29:20.990>ones, <00:29:21.290>you've <00:29:21.330>got <00:29:21.430>the <00:29:21.690>likes <00:29:22.010>of <00:29:22.130>Apple, <00:29:22.530>Spotify, <00:29:23.070>YouTube, <00:29:23.450>etc. <00:29:24.310>And <00:29:24.750>then <00:29:24.870>you're <00:29:25.030>moving <00:29:25.150>down <00:29:25.350>to <00:29:25.490>your <00:29:25.610>Pocket <00:29:25.830>Cast. <00:29:26.410>So <00:29:26.830>many <00:29:27.230>options <00:29:27.710>around <00:29:28.110>how <00:29:28.350>you <00:29:28.570>consume <00:29:29.070>that. <00:29:29.350>And <00:29:29.690>that's <00:29:29.890>the <00:29:30.030>beauty <00:29:30.370>of <00:29:30.530>podcasting <00:29:31.070>because <00:29:31.190>it <00:29:31.310>all <00:29:31.750>hinges <00:29:32.210>on <00:29:32.430>the <00:29:32.550>RSS <00:29:32.950>feed. <00:29:33.550>There's <00:29:33.890>nice <00:29:34.110>open <00:29:34.530>technology. 60 00:29:35.130 --> 00:30:02.390 Using our platform to distribute, you can go through every individual player. So if you start with Apple, for example, it will give you guided steps. It will tell you where you need to go. It will give you, you know, explain the process. We actually focus on privacy through this. So we don't put your email address, for example, into the RSS feed, which many podcast hosts do these days, unfortunately. So you've got various options and ways to get you from the point of publishing to the point of distributing through show.fm. 61 00:30:02.390 --> 00:30:36.415 It's <00:30:02.790>such <00:30:02.950>a <00:30:03.090>weird <00:30:03.370>system. <00:30:04.230>Like, <00:30:04.450>I <00:30:04.650>don't <00:30:04.890>suppose <00:30:05.270>anybody <00:30:05.550>who <00:30:05.930>isn't <00:30:06.290>a <00:30:06.390>podcaster <00:30:06.850>has <00:30:07.050>ever <00:30:07.350>given <00:30:07.650>this <00:30:07.870>much <00:30:08.110>thought. <00:30:08.530>But <00:30:08.630>basically, <00:30:09.090>what <00:30:09.470>you <00:30:09.670>do <00:30:09.990>as <00:30:10.230>a <00:30:10.330>podcaster <00:30:10.890>is <00:30:11.130>you <00:30:11.270>create <00:30:11.610>a <00:30:11.750>bunch <00:30:11.910>of <00:30:12.070>audio <00:30:12.370>files. <00:30:13.355>So <00:30:13.775>you <00:30:14.015>create <00:30:14.215>episode <00:30:14.535>one, <00:30:14.935>episode <00:30:15.175>two, <00:30:15.555>episode <00:30:15.795>three, <00:30:16.275>and <00:30:16.455>it's <00:30:16.875>audio. <00:30:17.495>I <00:30:17.615>mean, <00:30:17.755>it <00:30:17.815>could <00:30:17.975>be <00:30:18.095>video <00:30:18.415>increasingly, <00:30:19.035>but <00:30:19.135>it's <00:30:19.315>audio. <00:30:19.775>And <00:30:20.215>then <00:30:20.315>you <00:30:20.435>put <00:30:20.635>them <00:30:20.755>in <00:30:20.875>a <00:30:20.975>host, <00:30:21.455>and

<00:30:22.115>then <00:30:22.255>that <00:30:22.475>host <00:30:22.995>then <00:30:23.475>creates <00:30:23.915>an <00:30:24.075>RSS <00:30:24.515>feed. <00:30:24.895>And <00:30:24.955>the <00:30:25.035>RSS <00:30:25.435>feed <00:30:25.675>is <00:30:25.935>like <00:30:26.195>XML. <00:30:26.975>It's <00:30:27.255>just <00:30:27.595>text <00:30:28.075>with <00:30:28.315>a <00:30:28.455>bunch <00:30:28.775>of <00:30:28.995>enclosures. <00:30:29.855>So <00:30:29.975>it's <00:30:30.175>got <00:30:30.395>description <00:30:31.035>tag, <00:30:31.695>start <00:30:31.875>description, <00:30:32.455>end <00:30:32.535>description, <00:30:33.095>image, <00:30:33.575>start <00:30:33.795>image, <00:30:34.255>end <00:30:34.375>image. <00:30:34.775>And <00:30:35.135>it <00:30:35.235>does <00:30:35.395>that <00:30:35.575>for <00:30:35.755>each <00:30:35.935>episode. 62 00:30:36.415 --> 00:31:21.275 However, <00:30:37.735>when <00:30:38.155>you <00:30:38.275>go <00:30:38.435>and <00:30:38.595>turn <00:30:38.775>on <00:30:38.955>the <00:30:39.095>telly, <00:30:39.715>and <00:30:39.895>you <00:30:39.975>want <00:30:40.115>to <00:30:40.195>watch <00:30:40.375>your <00:30:40.515>favorite <00:30:40.855>TV <00:30:41.195>program, <00:30:42.035>you <00:30:42.515>go <00:30:42.895>to <00:30:43.475>the <00:30:43.675>BBC, <00:30:44.195>because <00:30:45.555>you <00:30:45.755>know, <00:30:46.295>that's <00:30:46.475>where <00:30:46.675>it <00:30:46.875>is. <00:30:47.335>And <00:30:47.735>you <00:30:47.855>go <00:30:48.075>to <00:30:48.315>ITV, <00:30:49.115>or <00:30:49.255>you <00:30:49.375>go <00:30:49.635>to <00:30:49.935>I <00:30:50.155>don't <00:30:50.315>know <00:30:50.375>what <00:30:50.515>the <00:30:50.635>American <00:30:50.995>networks <00:30:51.415>are <00:30:51.575>called, <00:30:51.795>but <00:30:51.875>you <00:30:51.995>go <00:30:52.195>to <00:30:52.395>that <00:30:52.655>network, <00:30:53.195>because <00:30:53.335>you <00:30:53.455>know, <00:30:53.735>that's <00:30:53.915>where <00:30:54.075>that <00:30:54.315>programming <00:30:54.835>is. <00:30:55.755>Podcasting <00:30:56.155>is <00:30:56.315>nothing <00:30:56.795>like <00:30:57.175>that, <00:30:58.115>right? <00:30:58.195>Your <00:30:58.635>content <00:30:59.075>can <00:30:59.395>be <00:30:59.555>consumed <00:31:00.195>by <00:31:00.915>any <00:31:01.615>app, <00:31:02.235>which <00:31:02.775>is <00:31:03.035>an <00:31:03.195>RSS <00:31:03.835>podcast <00:31:04.395>reader. <00:31:04.995>So <00:31:05.095>on <00:31:05.295>your <00:31:05.475>phone, <00:31:06.195>you <00:31:06.395>could <00:31:06.575>have <00:31:06.775>like <00:31:07.055>15 <00:31:07.855>different <00:31:08.335>apps <00:31:08.895>that <00:31:09.375>all <00:31:09.775>consume <00:31:10.335>your <00:31:10.775>content. <00:31:11.475>And <00:31:11.555>so <00:31:11.875>there's <00:31:12.395>this <00:31:12.535>weird <00:31:12.895>dance <00:31:13.435>that <00:31:13.635>you <00:31:13.735>have <00:31:13.935>to <00:31:14.055>do <00:31:14.275>one <00:31:14.895>time, <00:31:15.755>right <00:31:16.295>at <00:31:16.455>the <00:31:16.555>beginning <00:31:16.835>when <00:31:17.035>you <00:31:17.175>set <00:31:17.335>up <00:31:17.455>your <00:31:17.555>podcast <00:31:17.995>to <00:31:18.275>tell <00:31:18.855>all <00:31:19.575>the <00:31:19.915>podcast <00:31:20.475>player <00:31:20.875>apps. 63 00:31:21.690 --> 00:31:48.270 This <00:31:22.150>is <00:31:22.350>where <00:31:22.550>my <00:31:22.790>content <00:31:23.170>is. <00:31:23.650>So <00:31:24.010>that <00:31:24.130>when <00:31:24.290>somebody <00:31:24.630>searches <00:31:25.010>for <00:31:25.330>it <00:31:25.510>on <00:31:25.770>Pocket <00:31:26.170>Casts <00:31:26.590>or <00:31:26.710>Apple <00:31:27.170>or <00:31:27.490>Spotify <00:31:28.070>or <00:31:28.510>YouTube <00:31:28.950>Music, <00:31:29.830>they <00:31:30.330>know. <00:31:30.950>And <00:31:31.410>you <00:31:31.530>have <00:31:31.750>to <00:31:31.910>do <00:31:32.050>it <00:31:32.170>once <00:31:32.470>and <00:31:32.630>it's <00:31:32.850>dead <00:31:33.250>weird. <00:31:33.710>But <00:31:34.270>once <00:31:34.570>you've <00:31:34.790>done <00:31:34.950>it, <00:31:35.290>it's <00:31:35.510>done. <00:31:36.090>It <00:31:36.650>takes <00:31:36.970>about <00:31:37.170>an <00:31:37.350>hour, <00:31:37.610>but <00:31:37.970>we <00:31:38.190>make <00:31:38.470>it <00:31:38.630>drop <00:31:39.450>dead <00:31:39.730>simple <00:31:40.270>because <00:31:40.690>you <00:31:41.070>click <00:31:41.650>Spotify. <00:31:42.250>We <00:31:42.750>open <00:31:43.050>up <00:31:43.170>a <00:31:43.290>little <00:31:43.470>modal <00:31:43.870>and <00:31:44.470>it <00:31:44.610>says, <00:31:45.130>do <00:31:45.170>this, <00:31:45.610>do <00:31:45.690>this, <00:31:46.070>do <00:31:46.170>this, <00:31:46.590>do <00:31:46.710>this, <00:31:47.090>do <00:31:47.210>this. <00:31:47.670>You're <00:31:48.110>done. 64 00:31:52.890 --> 00:32:18.250 Nobody else does that because they figure you've got to go and figure it out for yourself. And so we've really bent over backwards, I think, to make it as easy as possible. That was a bit of a weird, went off in a bit of a random direction there, but it is a strange thing about podcasts and it's the best thing about it as well because it's open and because you control the audio, the players have to find you and so it's your job. 65 00:32:18.270 --> 00:33:03.970 It's your job to go and tell them where your content is. And from that moment on, they know forever more. Yeah. There's a podcast that I listen to. It's a sports podcast. It's an ESPN sports podcast. Right. And for six months, they were complaining about the fact that they could not get it. On the spotify they wow yeah they were they were having struggles with spotify i'm like man if espn is having a problem getting it on on spotify then where's the hope that i can but you know obviously they didn't have show fm to tell them how to do it well spotify is a weird one because it's a walled garden so a bit like

apple podcast is a bit of a walled garden as well a few other players like pocket casts and things like that much more open but spotify you have to create an account you have to have a spotify account. 66 00:33:03.990 --> 00:33:33.970 and <00:33:04.630>then <00:33:04.910>you <00:33:05.170>tell <00:33:05.470>them <00:33:05.750>what <00:33:06.490>your <00:33:06.790>rss <00:33:07.290>feed <00:33:07.610>is <00:33:07.930>many <00:33:08.330>of <00:33:08.490>the <00:33:08.570>other <00:33:08.710>platforms <00:33:09.110>you <00:33:09.270>don't <00:33:09.550>need <00:33:09.730>to <00:33:09.890>do <00:33:10.030>that <00:33:10.190>you <00:33:10.350>just <00:33:10.550>you <00:33:10.790>just <00:33:11.010>turn <00:33:11.330>up <00:33:11.650>tell <00:33:12.390>them <00:33:12.570>what <00:33:12.730>your <00:33:12.910>rss <00:33:13.450>feed <00:33:13.670>is <00:33:13.810>and <00:33:13.930>they <00:33:14.090>just <00:33:14.310>run <00:33:14.550>from <00:33:14.790>there <00:33:15.210>um <00:33:16.130>so <00:33:16.510>yeah <00:33:16.670>it's <00:33:16.830>curious <00:33:17.190>there's <00:33:17.450>all <00:33:17.550>these <00:33:17.750>different <00:33:18.030>things <00:33:18.350>that <00:33:18.530>you've <00:33:18.630>got <00:33:18.730>to <00:33:18.890>do <00:33:19.050>and <00:33:19.270>once <00:33:19.650>you've <00:33:19.810>done <00:33:19.910>it <00:33:20.070>once <00:33:20.410>it's <00:33:20.970>done <00:33:21.190>which <00:33:21.670>is <00:33:21.870>nice <00:33:22.110>but <00:33:22.370>it <00:33:22.510>takes <00:33:22.810>i <00:33:23.090>don't <00:33:23.170>know <00:33:23.290>an <00:33:23.450>hour <00:33:23.650>or <00:33:23.870>so <00:33:24.010>i <00:33:24.470>want <00:33:24.710>to <00:33:24.810>discover <00:33:25.210>i'm <00:33:25.470>going <00:33:25.570>to <00:33:25.670>cover <00:33:25.890>these <00:33:26.130>two <00:33:26.310>things <00:33:26.610>kind <00:33:26.890>of <00:33:27.030>as <00:33:27.190>one <00:33:27.330>because <00:33:27.530>it's <00:33:27.970>they're <00:33:28.210>both <00:33:28.430>kind <00:33:28.630>of <00:33:28.810>in <00:33:29.010>my <00:33:29.310>mind <00:33:29.770>and <00:33:29.970>you <00:33:30.050>can <00:33:30.170>correct <00:33:30.370>me <00:33:30.490>if <00:33:30.610>i'm <00:33:30.750>wrong <00:33:30.910>they <00:33:31.090>kind <00:33:31.250>of <00:33:31.390>fall <00:33:31.610>under <00:33:31.810>this <00:33:32.030>idea <00:33:32.310>of <00:33:32.530>white <00:33:32.730>labeling <00:33:33.110>which <00:33:33.430>is <00:33:33.550>the <00:33:33.650>embedded <00:33:33.890>so 67 00:33:37.830 --> 00:34:27.930 So if you'd have done this interview yesterday I'd have had a whole different set of answers. I woke up this morning and I woke up this morning and Dan about half an hour before we got on this show completely upended that. So go on over to you Dan. This is Dan all over. Built something last night which made it way better. So we have our public sites as you mentioned. If you head over to for example the.show.fm you'll find our show.fm podcast. Public website. It's crawlable by search engines. You can control how it looks and feels etc. We've also got embeddable players. So if you're running a WordPress site or Next.js whatever you can go and embed your player over there. Again fully controllable. We've got various designs various layouts etc. 68 00:34:28.590 --> 00:34:55.650 But <00:34:29.230>we've <00:34:29.410>been <00:34:29.490>talking <00:34:29.710>about <00:34:30.030>that <00:34:30.630>distribution <00:34:31.090>piece <00:34:31.570>and <00:34:31.810>not <00:34:31.930>just <00:34:32.310>distribution <00:34:32.710>to <00:34:32.930>players <00:34:33.270>but <00:34:33.450>also <00:34:33.730>distribution <00:34:34.490>to <00:34:34.690>your <00:34:34.790>own <00:34:34.870>website. <00:34:35.330>How <00:34:35.530>do <00:34:35.650>you <00:34:35.810>own <00:34:36.330>that <00:34:36.530>content? <00:34:36.990>How <00:34:37.070>do <00:34:37.150>you <00:34:37.210>make <00:34:37.390>sure <00:34:37.790>that <00:34:38.050>you're <00:34:38.350>not <00:34:39.090>ending <00:34:39.730>up <00:34:39.950>in <00:34:40.070>a <00:34:40.170>walled <00:34:40.510>garden <00:34:40.810>that <00:34:41.050>you <00:34:41.170>cannot <00:34:41.550>get <00:34:41.970>yourself <00:34:42.310>out <00:34:42.590>of? <00:34:43.410>That's <00:34:43.910>where <00:34:44.350>I've <00:34:44.490>lived <00:34:44.710>in <00:34:44.870>the <00:34:44.930>WordPress <00:34:45.150>space <00:34:45.470>for <00:34:45.670>so <00:34:45.830>long. <00:34:46.150>It's <00:34:46.270>something <00:34:46.710>I'm <00:34:47.130>truly <00:34:47.630>passionate <00:34:48.070>about. <00:34:48.390>So <00:34:49.270>we <00:34:49.730>spoke <00:34:50.550>and <00:34:50.790>we <00:34:50.870>planned <00:34:51.410>for <00:34:51.830>quite <00:34:52.150>some <00:34:52.310>time <00:34:52.750>what <00:34:53.510>this <00:34:53.730>looks <00:34:53.890>like. <00:34:54.130>We've <00:34:54.350>developed <00:34:54.730>a <00:34:54.950>WordPress <00:34:55.250>plugin. 69 00:34:55.890 --> 00:35:22.830 So <00:34:56.230>the <00:34:56.330>WordPress <00:34:56.570>plugin <00:34:56.970>now <00:34:57.730>ties <00:34:58.110>in <00:34:58.290>directly <00:34:58.770>to <00:34:59.390>your <00:35:00.030>account. <00:35:00.450>If <00:35:00.750>you <00:35:00.830>have <00:35:01.010>an <00:35:01.090>account, <00:35:01.470>you <00:35:01.870>don't <00:35:02.050>actually <00:35:02.350>have <00:35:02.590>to. <00:35:02.970>You <00:35:03.070>can <00:35:03.170>use <00:35:03.330>the <00:35:03.450>player <00:35:03.730>independently. <00:35:04.750>But <00:35:05.230>it <00:35:05.330>allows <00:35:05.610>you <00:35:05.790>to <00:35:05.930>then <00:35:06.250>render <00:35:06.890>your <00:35:07.290>content <00:35:07.870>on <00:35:08.250>your <00:35:08.350>WordPress <00:35:08.610>site. <00:35:09.130>There's <00:35:09.570>actually <00:35:09.750>an <00:35:09.850>NPM <00:35:10.050>package <00:35:10.450>so <00:35:10.690>if <00:35:10.830>you <00:35:10.850>want <00:35:10.970>to <00:35:11.010>go

<00:35:11.130>off <00:35:11.350>and <00:35:11.550>run <00:35:12.290>it <00:35:12.390>elsewhere, <00:35:12.730>it's <00:35:13.030>all <00:35:13.210>web <00:35:13.730>components. <00:35:14.210>So <00:35:14.630>you <00:35:14.730>can <00:35:14.850>actually <00:35:15.030>run <00:35:15.230>it <00:35:15.330>on <00:35:15.570>any <00:35:16.030>site, <00:35:17.150>not <00:35:17.190>just <00:35:17.410>WordPress. <00:35:18.090>But <00:35:18.510>the <00:35:18.650>WordPress <00:35:18.890>plugin <00:35:19.170>does <00:35:19.370>a <00:35:19.490>few <00:35:19.730>interesting <00:35:21.130>things <00:35:21.510>in <00:35:21.690>that <00:35:21.790>you <00:35:21.910>can <00:35:22.110>actually... 70 00:35:23.445 --> 00:35:51.605 Choose when you're publishing your podcast episode from within show.fm to also have it publish an episode on your WordPress site as well if you've connected the two together and it will also allow you to migrate from your old podcast players so if you've got existing players on your site really we want to support that whole journey of migrating from one host to another because we know it can be painful and that includes obviously the ability to migrate your audio on your website as well. 71 00:35:52.145 --> 00:36:24.005 It's <00:35:52.585>it's <00:35:52.685>so <00:35:52.885>good <00:35:53.205>like <00:35:53.645>it's <00:35:53.805>genuinely <00:35:54.225>really <00:35:54.645>good <00:35:54.905>it's <00:35:55.425>really <00:35:55.685>really <00:35:55.905>good <00:35:56.105>it's <00:35:56.365>gonna <00:35:56.505>be <00:35:56.745>um <00:35:57.005>i <00:35:57.185>think <00:35:57.405>i <00:35:57.925>think <00:35:58.065>a <00:35:58.225>lot <00:35:58.305>of <00:35:58.405>the <00:35:58.505>intuition <00:35:58.885>came <00:35:59.165>from <00:35:59.325>me <00:35:59.605>trying <00:35:59.845>to <00:35:59.985>figure <00:36:00.165>out <00:36:00.345>how <00:36:00.485>to <00:36:00.725>uh <00:36:00.945>i <00:36:01.205>don't <00:36:01.365>mean <00:36:01.525>me <00:36:01.845>with <00:36:02.185>the <00:36:02.285>idea <00:36:02.565>but <00:36:02.825>the <00:36:03.165>problem <00:36:03.605>that <00:36:03.905>i <00:36:04.045>have <00:36:04.325>is <00:36:04.505>that <00:36:04.665>i've <00:36:04.885>got <00:36:05.065>you <00:36:05.285>know <00:36:05.445>i <00:36:05.725>don't <00:36:05.885>know <00:36:05.965>nine <00:36:06.245>eight <00:36:06.605>hundred <00:36:06.885>and <00:36:07.225>fifty <00:36:07.305>or <00:36:07.645>something <00:36:07.925>episodes <00:36:08.305>on <00:36:08.585>WP <00:36:09.105>Builds <00:36:09.505>and <00:36:09.625>they're <00:36:09.785>all <00:36:10.005>rendering <00:36:10.805>legacy <00:36:11.265>players <00:36:11.745>and <00:36:11.945>so <00:36:12.225>there's <00:36:12.965>this <00:36:13.085>whole <00:36:13.265>thing <00:36:13.525>of <00:36:13.685>i'd <00:36:13.845>have <00:36:13.945>to <00:36:14.065>go <00:36:14.205>into <00:36:14.365>eight <00:36:14.585>hundred <00:36:14.825>and <00:36:14.985>fifty <00:36:15.125>posts <00:36:15.585>update <00:36:16.005>and <00:36:16.405>so <00:36:16.805>dan <00:36:17.145>overnight <00:36:17.765>has <00:36:17.985>made <00:36:18.205>that <00:36:18.425>go <00:36:18.685>away <00:36:18.965>it's <00:36:19.265>just <00:36:19.485>now <00:36:19.725>i <00:36:19.925>click <00:36:20.125>a <00:36:20.245>few <00:36:20.365>buttons <00:36:20.685>and <00:36:20.945>they <00:36:21.105>all <00:36:21.305>get <00:36:21.465>i <00:36:22.365>can <00:36:22.485>see <00:36:22.745>why <00:36:22.945>you <00:36:23.085>i <00:36:23.365>can <00:36:23.545>see <00:36:23.745>why <00:36:23.925>you 72 00:36:37.025 --> 00:37:03.475 you <00:36:37.515>Because, <00:36:38.515>you <00:36:38.655>know, <00:36:38.755>each <00:36:38.975>post <00:36:39.515>contains <00:36:40.315>probably <00:36:40.835>an <00:36:41.115>embedded <00:36:41.455>player <00:36:41.835>somewhere <00:36:42.275>and <00:36:42.535>we <00:36:42.675>can <00:36:42.895>swap <00:36:43.715>those <00:36:43.915>out <00:36:44.175>for <00:36:44.335>hours <00:36:44.655>in <00:36:44.855>a <00:36:44.935>heartbeat, <00:36:45.475>which <00:36:45.555>is <00:36:45.675>great. <00:36:46.075>That's <00:36:46.355>that's <00:36:46.695>very <00:36:46.995>cool. <00:36:47.415>So <00:36:47.515>this <00:36:48.235>this <00:36:48.475>brings <00:36:48.775>up <00:36:49.035>a <00:36:49.815>question <00:36:50.395>which <00:36:50.775>has <00:36:50.975>to <00:36:51.155>do <00:36:51.295>with <00:36:51.495>how <00:36:52.075>you <00:36:53.255>two <00:36:53.595>work <00:36:54.575>together. <00:36:55.275>Does <00:36:55.675>it <00:36:55.795>tend <00:36:56.015>to <00:36:56.175>be <00:36:56.395>something <00:36:56.775>where <00:36:57.315>Nathan's <00:36:58.355>ready <00:36:58.515>to <00:36:58.695>throw <00:36:58.935>his <00:36:59.195>computer <00:36:59.615>out <00:36:59.835>the <00:36:59.995>window <00:37:00.275>and <00:37:00.555>he <00:37:00.695>tells <00:37:00.995>you <00:37:01.195>about <00:37:01.455>it <00:37:01.655>and <00:37:01.795>then <00:37:01.915>you <00:37:02.055>come <00:37:02.275>up <00:37:02.415>with <00:37:02.555>a <00:37:02.675>solution, <00:37:03.255>Dan? 73 00:37:03.475 --> 00:37:28.615 How does that whole dynamic work with you deciding what the next thing is, the next big thing that you're going to add to show.fm? OK, well, I'm going to take this question because this is honestly this is what happens. We meet on a Tuesday. We have a big long meeting. We talk about all the things that we want to do. And then I do nothing. And then Dan does absolutely masses. 74 00:37:29.375 --> 00:37:55.300 And <00:37:29.655>I <00:37:29.895>come <00:37:30.155>and <00:37:30.335>then <00:37:30.395>we <00:37:30.535>come <00:37:30.715>back <00:37:30.895>a <00:37:31.015>few <00:37:31.135>days <00:37:31.355>later <00:37:31.575>and <00:37:31.715>I <00:37:31.855>genuinely <00:37:32.615>this <00:37:33.035>is <00:37:33.175>what <00:37:33.335>happens. <00:37:34.395>Dan <00:37:34.675>joins <00:37:34.955>the <00:37:35.115>call <00:37:35.395>and <00:37:35.615>says,

<00:37:35.975>do <00:37:36.055>you <00:37:36.095>want <00:37:36.175>to <00:37:36.235>have <00:37:36.315>a <00:37:36.375>look <00:37:36.515>at <00:37:36.635>what <00:37:36.715>I've <00:37:36.835>done? <00:37:37.095>And <00:37:37.155>I <00:37:37.295>go, <00:37:37.575>yeah, <00:37:37.795>all <00:37:37.875>right. <00:37:38.300>And <00:37:38.660>then <00:37:38.800>I <00:37:38.980>go, <00:37:39.520>oh, <00:37:39.860>that's <00:37:40.560>so <00:37:40.780>good. <00:37:41.180>And <00:37:41.300>then <00:37:41.420>he'll <00:37:41.600>do <00:37:41.760>something <00:37:42.060>else. <00:37:42.360>Oh, <00:37:42.840>that's <00:37:43.120>such <00:37:43.320>a <00:37:44.540>good <00:37:44.800>idea. <00:37:45.560>That's <00:37:46.020>genuinely <00:37:46.540>what <00:37:46.900>happened. <00:37:47.220>And <00:37:47.300>he's <00:37:47.600>going <00:37:47.740>to <00:37:47.820>deny <00:37:48.100>it, <00:37:48.700>but <00:37:48.800>that <00:37:49.040>is <00:37:49.380>what <00:37:50.360>happens. <00:37:51.180>So <00:37:51.460>it's <00:37:51.620>a <00:37:51.740>two <00:37:51.940>hour <00:37:52.120>meeting <00:37:52.580>with <00:37:53.320>you <00:37:53.600>complaining <00:37:54.220>for <00:37:54.500>an <00:37:54.660>hour <00:37:54.820>and <00:37:54.920>a <00:37:55.020>half. 75 00:37:55.540 --> 00:38:22.660 More <00:37:55.680>or <00:37:55.820>less. <00:37:56.120>Pretty <00:37:56.240>much. <00:37:57.480>And <00:37:57.940>then <00:37:58.120>30 <00:37:58.400>minutes <00:37:58.740>of <00:37:58.940>him <00:37:59.120>saying, <00:37:59.720>come <00:38:00.320>back <00:38:00.580>next <00:38:00.880>Tuesday. <00:38:01.440>It's <00:38:01.460>so <00:38:01.580>great. <00:38:02.120>It's <00:38:02.320>such <00:38:02.660>a <00:38:02.740>great <00:38:03.000>setup. <00:38:04.260>Yeah. <00:38:04.980>Okay. <00:38:05.600>Okay. <00:38:05.780>I <00:38:06.040>see <00:38:06.260>how <00:38:06.440>it <00:38:06.580>works. <00:38:06.940>Yeah. <00:38:07.300>Yeah. <00:38:08.640>It <00:38:09.040>is. <00:38:09.340>It's <00:38:09.740>taking <00:38:10.300>that <00:38:10.480>information <00:38:10.860>and <00:38:11.100>distilling <00:38:11.480>it <00:38:11.620>down <00:38:11.800>into <00:38:12.000>something <00:38:12.320>useful. <00:38:13.340>Yeah. <00:38:13.580>Yeah. <00:38:13.860>That <00:38:14.200>can <00:38:14.320>be <00:38:14.440>the <00:38:14.560>challenge. <00:38:14.900>Trying <00:38:15.300>to <00:38:15.380>figure <00:38:15.540>out <00:38:15.680>those <00:38:15.840>pain <00:38:16.000>points <00:38:16.240>and <00:38:16.340>trying <00:38:16.460>to <00:38:16.560>get <00:38:16.720>it <00:38:16.840>into <00:38:17.100>a <00:38:17.300>system <00:38:17.580>that <00:38:17.740>allows <00:38:18.040>us <00:38:18.200>to <00:38:18.380>prioritize. <00:38:19.540>Well, <00:38:19.740>I <00:38:19.760>mean, <00:38:19.980>if <00:38:20.100>Nathan <00:38:20.380>would <00:38:20.660>open <00:38:21.020>up <00:38:21.240>about <00:38:21.480>what's <00:38:21.760>bothering <00:38:22.180>him. 76 00:38:22.860 --> 00:38:25.660 Oh, <00:38:23.140>if <00:38:23.180>only <00:38:23.520>I <00:38:23.760>was <00:38:23.960>chatty. <00:38:25.460>Yeah. 77 00:38:27.380 --> 00:38:55.845 We're sitting there, we're looking at 150 odd GitHub issues. And suddenly everything starts to get a priority. Out of the 150 you might have. 50-odd that are all a high priority. Well, of course, nothing's a priority in that scenario. It is challenging and something that doesn't often get discussed is that idea of if you're in business with another individual, partners, etc., you spend a lot of time with those people and you've got to make sure that that communication works. 78 00:38:55.845 --> 00:39:27.085 You've <00:38:56.145>got <00:38:56.185>to <00:38:56.285>figure <00:38:56.505>out <00:38:56.685>how <00:38:56.985>you <00:38:57.225>communicate <00:38:57.705>with <00:38:57.945>one <00:38:58.085>another. <00:38:58.545>You've <00:38:58.645>got <00:38:58.665>to <00:38:58.745>figure <00:38:58.905>out <00:38:59.125>all <00:38:59.925>sorts <00:39:00.325>of <00:39:00.425>different <00:39:00.625>things. <00:39:01.125>I mean, <00:39:01.305>it <00:39:01.485>really <00:39:01.825>is <00:39:02.185>a <00:39:03.925>relationship. <00:39:04.465>Yeah. <00:39:05.645>Like <00:39:06.165>I <00:39:06.305>said, <00:39:06.845>to <00:39:06.945>have <00:39:07.185>wedding <00:39:08.265>vows, <00:39:08.725>it <00:39:08.885>sounds <00:39:09.205>like. <00:39:09.685>Well, <00:39:10.105>it <00:39:10.385>really <00:39:10.685>is. <00:39:11.225>And <00:39:11.365>I <00:39:11.885>like <00:39:12.085>to <00:39:12.225>tell <00:39:12.425>people, <00:39:13.045>you <00:39:13.665>know, <00:39:13.845>I <00:39:13.985>talk <00:39:14.265>about <00:39:14.465>my <00:39:14.645>cars <00:39:15.065>or <00:39:15.285>whatever. <00:39:15.765>I <00:39:15.805>say <00:39:16.025>it's <00:39:16.365>like <00:39:16.565>a <00:39:16.665>relationship. <00:39:17.905>You <00:39:18.425>have <00:39:18.945>to <00:39:19.165>decide <00:39:19.765>what <00:39:20.165>quirks <00:39:20.905>with <00:39:21.125>the <00:39:21.385>person <00:39:22.025>you're <00:39:22.285>having <00:39:22.545>the <00:39:22.705>relationship <00:39:23.245>with <00:39:23.585>are <00:39:23.985>tolerable. <00:39:24.625>And <00:39:25.045>if <00:39:25.305>you <00:39:25.465>can <00:39:25.625>tolerate <00:39:26.005>most <00:39:26.345>of <00:39:26.485>their <00:39:26.605>quirks. 79 00:39:27.370 --> 00:39:57.350 Then <00:39:27.870>you <00:39:28.050>get <00:39:28.270>into <00:39:28.450>that <00:39:28.650>relationship <00:39:29.230>and <00:39:29.630>a <00:39:30.030>partnership <00:39:30.470>is <00:39:30.990>definitely <00:39:31.450>one <00:39:31.970>of <00:39:32.070>those <00:39:32.290>things <00:39:32.610>where <00:39:32.950>you <00:39:33.290>have <00:39:33.570>to <00:39:33.730>be <00:39:34.070>totally <00:39:34.590>all <00:39:35.150>in <00:39:35.490>on <00:39:35.910>like <00:39:36.170>accepting <00:39:36.590>the <00:39:36.790>quirks <00:39:37.150>and <00:39:37.310>saying <00:39:37.590>the <00:39:37.990>benefits

<00:39:38.450>outweigh <00:39:38.810>the <00:39:38.930>risks <00:39:39.330>that's <00:39:39.710>a <00:39:39.830>nice <00:39:40.610>way <00:39:40.770>to <00:39:40.910>put <00:39:41.050>it <00:39:41.230>yeah <00:39:41.550>yeah <00:39:42.070>yeah <00:39:42.230>that's <00:39:42.650>nice <00:39:42.950>going <00:39:43.470>along <00:39:43.790>with <00:39:44.130>this <00:39:44.430>how <00:39:44.730>you <00:39:44.950>two <00:39:45.150>work <00:39:45.430>together <00:39:45.770>I <00:39:46.090>wanted <00:39:46.550>to <00:39:46.750>say <00:39:47.070>also <00:39:47.510>because <00:39:47.790>I've <00:39:48.030>been <00:39:48.150>following <00:39:48.530>the <00:39:48.730>progress <00:39:49.090>of <00:39:49.370>this <00:39:49.630>product <00:39:50.230>for <00:39:50.570>I <00:39:51.710>don't <00:39:51.890>know <00:39:52.030>probably <00:39:52.510>when <00:39:53.590>did <00:39:53.770>you <00:39:53.910>announce <00:39:54.330>it <00:39:54.590>kind <00:39:54.930>of <00:39:55.070>like <00:39:55.330>semi <00:39:55.730>publicly <00:39:56.230>a <00:39:56.750>year <00:39:56.930>ago <00:39:57.190>maybe. 80 00:39:57.370 --> 00:40:27.210 Nathan <00:39:57.910>something <00:39:58.610>along <00:39:58.890>those <00:39:59.230>lines <00:39:59.450>yeah <00:39:59.750>and <00:40:00.370>I've <00:40:00.830>been <00:40:00.970>watching <00:40:01.550>how <00:40:02.370>Nathan <00:40:03.430>in <00:40:03.670>particular <00:40:04.110>has <00:40:04.910>actively <00:40:05.670>sought <00:40:06.090>out <00:40:06.330>other <00:40:06.630>people <00:40:07.030>in <00:40:07.270>the <00:40:07.410>space <00:40:07.850>to <00:40:08.210>collaborate <00:40:08.730>and <00:40:09.050>get <00:40:09.230>ideas <00:40:09.730>and <00:40:10.170>feedback <00:40:10.610>and <00:40:11.010>being <00:40:11.270>open <00:40:11.610>to <00:40:11.810>that <00:40:12.030>and <00:40:12.210>I <00:40:12.310>think <00:40:12.490>that <00:40:12.650>that's <00:40:12.890>such <00:40:13.150>an <00:40:13.310>important <00:40:13.750>part <00:40:14.230>to <00:40:15.090>the <00:40:15.450>evolution <00:40:15.970>of <00:40:16.210>a <00:40:16.330>product <00:40:16.670>because <00:40:17.470>at <00:40:17.830>some <00:40:18.050>point <00:40:18.330>in <00:40:18.550>time <00:40:18.770>I <00:40:19.250>hate <00:40:19.450>to <00:40:19.590>tell <00:40:19.770>you <00:40:19.890>this <00:40:20.090>but <00:40:20.390>the <00:40:20.530>two <00:40:20.690>of <00:40:20.830>you <00:40:20.890>are <00:40:21.050>going <00:40:21.150>to <00:40:21.230>run <00:40:21.390>out <00:40:21.530>of <00:40:21.650>ideas <00:40:22.070>so <00:40:22.890>being <00:40:23.250>I <00:40:24.390>mean <00:40:24.530>it <00:40:24.670>may <00:40:24.810>be <00:40:24.990>10 <00:40:25.230>years <00:40:25.490>from <00:40:25.710>now <00:40:25.910>but <00:40:26.130>at <00:40:26.310>some <00:40:26.490>point <00:40:26.730>in <00:40:26.930>time. 81 00:40:29.100 --> 00:41:12.440 And <00:40:29.660>what's <00:40:30.080>going <00:40:30.200>to <00:40:30.340>drive <00:40:30.880>the <00:40:31.600>evolution <00:40:32.880>and <00:40:33.160>the <00:40:33.260>growth <00:40:33.580>of <00:40:33.900>your <00:40:34.040>product <00:40:34.400>is <00:40:34.760>going <00:40:34.980>to <00:40:35.180>be <00:40:35.380>that <00:40:35.700>of <00:40:35.880>the <00:40:36.020>community <00:40:36.400>and <00:40:36.620>the <00:40:36.720>people <00:40:36.980>that <00:40:37.140>you're <00:40:37.280>supporting. <00:40:37.980>And <00:40:38.360>so <00:40:38.580>I <00:40:39.280>will <00:40:39.480>say <00:40:39.740>just <00:40:40.040>from <00:40:40.400>what <00:40:40.600>I've <00:40:40.880>observed <00:40:41.300>and <00:40:41.560>having <00:40:42.180>known <00:40:42.400>Nathan <00:40:42.680>for <00:40:42.960>a <00:40:43.080>little <00:40:43.200>bit, <00:40:43.580>how <00:40:44.160>open <00:40:44.700>you <00:40:45.140>have <00:40:45.440>been <00:40:45.920>to <00:40:46.540>people <00:40:47.100>giving <00:40:47.480>feedback. <00:40:48.040>And <00:40:48.400>I <00:40:48.580>mean, <00:40:48.840>even <00:40:49.000>I've <00:40:49.260>given <00:40:49.440>a <00:40:49.640>little <00:40:49.960>bit <00:40:50.120>of <00:40:50.240>feedback <00:40:50.540>here <00:40:50.880>and <00:40:51.000>there. <00:40:51.260>And <00:40:51.340>you <00:40:51.460>guys <00:40:51.680>have <00:40:51.860>been <00:40:52.020>just <00:40:52.220>like, <00:40:52.520>oh, <00:40:52.640>yeah, <00:40:52.780>that's <00:40:52.940>a <00:40:53.020>good <00:40:53.140>idea <00:40:53.480>or <00:40:53.720>whatever. <00:40:54.760>And <00:40:55.160>I <00:40:55.280>think <00:40:55.480>that <00:40:55.620>that <00:40:55.800>is <00:40:56.040>such <00:40:56.360>an <00:40:56.560>important, <00:40:57.380>important <00:40:57.880>part <00:40:58.460>and <00:40:58.840>piece <00:40:59.300>of <00:40:59.840>product <00:41:00.620>development, <00:41:01.140>because <00:41:02.280>when <00:41:03.140>you <00:41:03.480>go <00:41:03.820>from <00:41:04.260>creating <00:41:04.880>this <00:41:05.220>product <00:41:05.640>to <00:41:06.100>actually <00:41:06.980>servicing <00:41:07.640>it, <00:41:08.080>you <00:41:08.760>need <00:41:08.960>to <00:41:09.100>be <00:41:09.280>in <00:41:09.460>touch <00:41:09.620>with <00:41:09.780>your <00:41:09.900>community <00:41:10.360>and <00:41:10.600>you <00:41:10.720>need <00:41:10.900>to <00:41:11.060>know <00:41:11.280>what's <00:41:11.560>needed <00:41:11.880>and <00:41:12.080>wanted. 82 00:41:12.440 --> 00:41:38.855 We're <00:41:13.080>just <00:41:13.240>at <00:41:13.420>the <00:41:13.540>very <00:41:13.940>beginning <00:41:14.360>of <00:41:14.540>that <00:41:14.680>journey, <00:41:15.060>actually. <00:41:15.460>So <00:41:15.540>it <00:41:15.680>really <00:41:16.200>has <00:41:16.460>been <00:41:16.640>a <00:41:16.820>bit <00:41:17.000>of <00:41:17.140>a <00:41:17.220>build <00:41:17.480>process <00:41:17.940>behind <00:41:18.320>closed <00:41:18.700>doors. <00:41:19.300>Dan <00:41:19.400>and <00:41:19.520>I <00:41:19.640>have <00:41:19.780>done <00:41:19.940>various <00:41:20.300>things. <00:41:20.700>We've

<00:41:20.780>asked <00:41:20.980>people <00:41:21.360>what <00:41:21.660>they <00:41:21.800>think <00:41:22.060>at <00:41:22.220>various <00:41:22.540>points. <00:41:23.320>And <00:41:23.680>then <00:41:23.860>now <00:41:24.120>we're <00:41:24.320>at <00:41:24.380>the <00:41:24.460>point <00:41:24.620>where <00:41:24.760>it's <00:41:24.960>gone <00:41:25.260>out <00:41:25.440>into <00:41:25.660>the <00:41:25.800>wild. <00:41:26.715>And <00:41:27.355>we <00:41:28.015>are <00:41:28.435>actively <00:41:29.175>seeking <00:41:29.995>at <00:41:30.255>this <00:41:30.495>point <00:41:30.875>a <00:41:31.155>few <00:41:31.475>people <00:41:32.135>to <00:41:32.495>jump <00:41:32.875>on <00:41:33.095>board <00:41:33.395>at <00:41:33.675>a <00:41:33.835>moment <00:41:34.235>where <00:41:34.675>they'll <00:41:34.955>be <00:41:35.035>able <00:41:35.115>to <00:41:35.255>suggest <00:41:35.595>things <00:41:35.895>to <00:41:36.095>us <00:41:36.335>that <00:41:37.275>will <00:41:37.775>be <00:41:38.195>impactful. 83 00:41:39.135 --> 00:42:11.295 You know, <00:41:39.535>two <00:41:39.655>years <00:41:39.935>down <00:41:40.175>the <00:41:40.315>line <00:41:40.555>from <00:41:40.775>now, <00:41:41.315>the <00:41:41.695>platform <00:41:42.075>will <00:41:42.275>probably <00:41:42.775>have <00:41:42.955>solidified <00:41:43.555>in <00:41:43.755>a <00:41:43.895>certain <00:41:44.115>direction <00:41:44.555>based <00:41:44.955>upon <00:41:45.215>what <00:41:45.455>our <00:41:45.755>early <00:41:46.075>users <00:41:46.535>have <00:41:46.835>requested <00:41:47.375>of <00:41:47.655>us. <00:41:48.255>And <00:41:48.815>so <00:41:49.035>we've <00:41:49.295>got <00:41:49.415>this <00:41:49.575>sort <00:41:49.715>of <00:41:49.795>founders <00:41:50.295>deal <00:41:50.635>on <00:41:50.835>at <00:41:50.955>the <00:41:51.035>moment <00:41:51.295>where <00:41:51.595>we're <00:41:51.835>offering <00:41:52.175>a <00:41:52.495>kind <00:41:52.755>of <00:41:52.855>really <00:41:53.115>remarkably <00:41:53.775>cheap <00:41:54.215>price. <00:41:54.655>And <00:41:55.135>the <00:41:55.315>reason <00:41:55.775>for <00:41:55.995>that <00:41:56.175>is <00:41:56.355>we <00:41:56.515>want <00:41:56.695>a <00:41:56.835>bunch <00:41:57.055>of <00:41:57.215>people <00:41:57.535>who <00:41:57.795>are <00:41:57.975>just <00:41:58.215>invested <00:41:58.955>in <00:41:59.215>it <00:41:59.415>and <00:42:00.135>want <00:42:00.255>to <00:42:00.415>give <00:42:00.575>us <00:42:00.735>some <00:42:01.015>helpful <00:42:01.555>advice <00:42:02.035>and <00:42:02.335>help <00:42:02.655>shape <00:42:02.915>the <00:42:03.075>platform. <00:42:03.635>And <00:42:03.655>in <00:42:03.855>return, <00:42:04.995>you <00:42:05.055>know, <00:42:05.335>there'll <00:42:05.515>be <00:42:05.635>that <00:42:05.835>moment <00:42:06.135>where <00:42:06.595>maybe <00:42:07.355>bugs <00:42:07.675>will <00:42:07.815>come <00:42:07.995>along <00:42:08.335>and <00:42:08.655>you'll <00:42:09.455>be <00:42:09.575>able <00:42:09.715>to <00:42:09.875>help <00:42:10.055>us <00:42:10.235>through <00:42:10.415>that <00:42:10.655>part <00:42:10.935>as <00:42:11.135>well. 84 00:42:11.415 --> 00:42:42.735 Yeah, <00:42:11.635>I <00:42:11.695>think <00:42:11.855>you're <00:42:12.015>right. <00:42:12.315>It's <00:42:12.575>going <00:42:12.675>to <00:42:12.755>be <00:42:12.875>a <00:42:12.995>journey. <00:42:13.375>And <00:42:13.775>we <00:42:13.955>are <00:42:14.295>very <00:42:14.635>much <00:42:14.855>at <00:42:15.035>the <00:42:15.135>beginning <00:42:15.395>of <00:42:15.555>that <00:42:15.695>journey. <00:42:16.355>Yeah, <00:42:16.715>very <00:42:16.895>much <00:42:17.135>so. <00:42:17.615>And <00:42:17.635>the <00:42:17.935>building <00:42:18.335>that <00:42:18.515>community <00:42:18.875>around <00:42:19.215>it <00:42:19.415>is <00:42:19.675>something <00:42:20.095>we're <00:42:20.315>passionate <00:42:20.655>about. <00:42:21.075>Yeah. <00:42:21.975>Working <00:42:22.195>with <00:42:22.395>people, <00:42:23.055>determining, <00:42:23.535>you <00:42:23.575>know, <00:42:23.695>how <00:42:23.775>does <00:42:23.895>this <00:42:24.015>platform <00:42:24.335>work <00:42:24.775>for <00:42:25.015>you <00:42:25.415>as <00:42:25.735>a <00:42:25.895>podcaster? <00:42:26.715>And <00:42:26.975>already <00:42:27.435>we've <00:42:27.835>built <00:42:28.195>features, <00:42:28.775>we've <00:42:28.875>adjusted <00:42:29.135>features <00:42:29.575>based <00:42:30.195>on <00:42:30.335>the <00:42:30.415>feedback <00:42:30.615>that <00:42:30.775>we've <00:42:30.875>already <00:42:31.035>received <00:42:31.495>just <00:42:32.635>in <00:42:32.795>the <00:42:32.875>last <00:42:33.075>couple <00:42:33.775>of <00:42:33.875>months. <00:42:34.415>And <00:42:34.775>it's <00:42:35.055>wonderful <00:42:35.455>to <00:42:35.715>really <00:42:36.095>see <00:42:36.495>that <00:42:36.875>evolution <00:42:38.115>of <00:42:38.635>a <00:42:38.815>product, <00:42:39.295>an <00:42:39.475>idea <00:42:39.895>that <00:42:40.135>you <00:42:40.235>have, <00:42:40.595>and <00:42:40.675>it's <00:42:40.835>suddenly <00:42:41.035>people <00:42:41.895>start <00:42:42.115>using <00:42:42.455>it. 85 00:42:42.775 --> 00:43:19.455 And <00:42:42.875>you <00:42:42.955>start <00:42:43.115>thinking, <00:42:43.535>oh, <00:42:43.575>actually, <00:42:43.895>you <00:42:43.935>know <00:42:44.115>what, <00:42:44.595>we <00:42:44.815>can <00:42:45.015>do <00:42:45.115>it <00:42:45.175>this <00:42:45.355>way, <00:42:45.595>we <00:42:45.675>can <00:42:45.755>try <00:42:45.835>it <00:42:45.875>that <00:42:45.975>way. <00:42:46.275>We <00:42:46.555>just <00:42:46.715>released <00:42:47.035>our <00:42:47.315>public <00:42:47.595>API, <00:42:48.135>for <00:42:48.255>example, <00:42:48.695>and <00:42:48.915>we <00:42:49.035>got <00:42:49.175>pinged <00:42:49.495>by <00:42:49.575>one <00:42:49.655>of <00:42:49.715>our <00:42:49.815>customers <00:42:50.155>to <00:42:50.315>say, <00:42:50.515>hey, <00:42:50.695>look, <00:42:50.895>I've <00:42:50.975>just

<00:42:51.075>built <00:42:51.235>this <00:42:51.395>on <00:42:51.515>my <00:42:51.615>site <00:42:51.875>and <00:42:51.975>I've <00:42:52.075>just <00:42:52.195>used <00:42:52.375>your <00:42:52.475>API, <00:42:52.955>and <00:42:53.015>it's <00:42:53.255>fantastic. <00:42:53.855>It's <00:42:54.355>really <00:42:54.655>great <00:42:55.035>to <00:42:55.235>see. <00:42:55.475>That's so cool. <00:42:56.015>Yeah. <00:42:56.615>Because <00:42:56.655>they've <00:42:56.815>taken <00:42:57.315>this <00:42:57.595>idea <00:42:57.935>and <00:42:58.295>they've <00:42:58.495>turned <00:42:58.875>it <00:42:59.015>into <00:42:59.195>something <00:42:59.535>that <00:42:59.775>we <00:42:59.975>hadn't <00:43:00.315>even <00:43:00.535>really <00:43:01.195>considered. <00:43:02.195>Isn't <00:43:02.455>that <00:43:02.615>amazing? <00:43:03.195>It's <00:43:03.435>so <00:43:03.635>great. <00:43:04.375>It's <00:43:04.435>so <00:43:04.635>lovely. <00:43:05.135>I <00:43:05.535>know <00:43:05.715>that <00:43:05.895>that <00:43:06.095>happens <00:43:06.535>a <00:43:06.855>lot <00:43:07.135>for <00:43:07.395>us <00:43:07.735>at <00:43:07.995>Main <00:43:08.235>WP, <00:43:08.915>and <00:43:09.315>I <00:43:09.435>won't <00:43:09.555>go <00:43:09.695>down <00:43:09.915>that <00:43:10.095>road <00:43:10.335>too <00:43:10.615>much, <00:43:10.875>but <00:43:10.995>that <00:43:11.215>does <00:43:11.435>happen <00:43:11.735>a <00:43:11.855>lot <00:43:12.035>for <00:43:12.195>us, <00:43:12.475>where <00:43:12.615>people <00:43:13.195>come <00:43:13.455>in <00:43:13.655>and <00:43:13.775>they <00:43:13.915>show <00:43:14.115>us <00:43:14.255>what <00:43:14.395>they've <00:43:14.635>built <00:43:14.815>and <00:43:14.975>we're <00:43:15.155>like, <00:43:15.655>oh <00:43:15.855>my <00:43:16.055>goodness, <00:43:16.655>this <00:43:16.755>is, <00:43:17.235>why <00:43:17.615>didn't <00:43:17.815>we <00:43:17.975>think <00:43:18.215>of <00:43:18.315>that <00:43:18.615>or <00:43:18.915>whatever. 86 00:43:19.775 --> 00:43:54.980 Yeah. <00:43:20.735>And Nathan, <00:43:21.275>it's <00:43:21.355>gotta <00:43:21.495>feel <00:43:21.755>good <00:43:21.995>for <00:43:22.155>you <00:43:22.315>too <00:43:22.515>sometimes. <00:43:22.875>It's <00:43:23.215>good <00:43:23.355>to <00:43:23.495>see <00:43:23.735>that <00:43:23.915>other <00:43:24.555>people's <00:43:25.015>pain <00:43:25.235>points <00:43:25.575>are <00:43:25.735>the <00:43:25.835>same <00:43:26.055>as <00:43:26.255>yours. <00:43:26.855>Yeah. <00:43:27.435>You <00:43:27.555>know. <00:43:27.695>now. <00:43:27.980>It's <00:43:28.400>bound <00:43:28.680>to <00:43:28.900>be <00:43:29.160>that <00:43:29.500>not <00:43:30.020>everybody <00:43:30.420>will <00:43:30.720>use <00:43:30.980>all <00:43:31.160>the <00:43:31.300>platform. <00:43:31.700>I <00:43:32.020>think <00:43:32.180>we've <00:43:32.480>got <00:43:32.620>so <00:43:32.980>many <00:43:33.360>things <00:43:33.640>in <00:43:33.820>there. <00:43:34.120>It's <00:43:34.220>going <00:43:34.300>to <00:43:34.380>be <00:43:34.500>okay <00:43:34.780>if <00:43:35.080>you <00:43:35.180>go <00:43:35.360>to <00:43:35.520>the <00:43:35.640>website <00:43:35.940>and <00:43:36.140>you <00:43:36.260>think, <00:43:36.600>you <00:43:36.660>know <00:43:36.740>what, <00:43:37.000>that <00:43:37.140>isn't <00:43:37.680>exactly <00:43:38.220>my <00:43:38.480>problem. <00:43:39.000>Keep <00:43:39.300>looking <00:43:39.560>around <00:43:39.840>because <00:43:40.120>if <00:43:40.360>you <00:43:40.540>explore <00:43:41.000>the <00:43:41.160>depth <00:43:41.380>of <00:43:41.540>everything, <00:43:42.100>not <00:43:42.220>everything <00:43:42.560>is <00:43:42.820>going <00:43:42.960>to <00:43:43.040>be <00:43:43.140>applicable <00:43:43.480>to <00:43:43.740>you. <00:43:44.040>You <00:43:44.080>might <00:43:44.260>not <00:43:44.400>have <00:43:44.580>guests, <00:43:45.000>for <00:43:45.080>example, <00:43:45.480>in <00:43:45.600>which <00:43:45.720>case <00:43:45.940>you <00:43:46.060>might <00:43:46.480>not <00:43:46.620>make <00:43:46.820>use <00:43:47.040>of <00:43:47.140>the <00:43:47.220>booking <00:43:47.440>links, <00:43:47.740>but <00:43:47.880>all <00:43:48.020>of <00:43:48.140>the <00:43:48.260>show <00:43:48.460>notes <00:43:48.760>and <00:43:48.900>the <00:43:49.000>publishing <00:43:49.380>stuff <00:43:49.740>and <00:43:49.940>the <00:43:50.040>transcriptions <00:43:50.860>and <00:43:51.140>all <00:43:51.280>of <00:43:51.360>that <00:43:51.520>that <00:43:51.680>we <00:43:51.820>do <00:43:52.160>on <00:43:52.980>your <00:43:53.160>behalf <00:43:53.520>will <00:43:53.840>be <00:43:54.160>really <00:43:54.500>interesting. 87 00:43:54.980 --> 00:44:05.980 But <00:43:55.340>broadly <00:43:55.980>speaking, <00:43:56.940>it <00:43:57.660>doesn't <00:43:57.920>take <00:43:58.160>too <00:43:58.380>many <00:43:58.620>hours <00:43:59.180>on <00:43:59.440>Reddit <00:43:59.800>to <00:44:00.780>figure <00:44:01.380>out <00:44:01.700>that <00:44:01.980>there's <00:44:02.240>a <00:44:02.320>lot <00:44:02.460>of <00:44:02.580>people <00:44:02.900>with <00:44:03.220>a <00:44:03.360>lot <00:44:03.460>of <00:44:03.600>problems <00:44:04.380>in <00:44:04.640>podcasting. <00:44:05.580>Sure, <00:44:05.640>I'm sure. 88 00:44:06.380 --> 00:44:53.180 Well, <00:44:06.880>I <00:44:06.920>mean, <00:44:07.260>just <00:44:07.380>a <00:44:07.880>lot <00:44:08.020>of <00:44:08.160>very, <00:44:08.680>this <00:44:08.820>is <00:44:08.940>going <00:44:09.000>to <00:44:09.060>sound <00:44:09.240>a <00:44:09.360>bit <00:44:09.420>arrogant. <00:44:09.860>I <00:44:09.920>don't <00:44:10.100>mean <00:44:10.260>it <00:44:10.400>to <00:44:10.500>sound <00:44:10.640>arrogant. <00:44:11.120>A <00:44:11.220>lot <00:44:11.360>of <00:44:11.500>technically <00:44:12.080>novice <00:44:13.420>technical <00:44:13.840>people, <00:44:14.400>let's <00:44:14.560>put <00:44:14.660>it <00:44:14.760>that <00:44:14.900>way, <00:44:15.400>have <00:44:15.680>got <00:44:15.820>themselves

<00:44:16.120>into <00:44:16.440>podcasting <00:44:17.160>and, <00:44:17.340>you <00:44:17.900>know, <00:44:17.980>as <00:44:18.160>soon <00:44:18.300>as <00:44:18.440>they <00:44:18.600>are <00:44:18.760>confronted <00:44:19.180>with <00:44:19.560>the <00:44:19.960>problems <00:44:20.460>that <00:44:20.880>they're <00:44:21.140>facing, <00:44:21.800>that's <00:44:22.340>a <00:44:22.440>real <00:44:22.660>mountain <00:44:23.060>to <00:44:23.340>overcome. <00:44:23.880>So <00:44:24.220>hopefully, <00:44:25.340>you <00:44:25.400>know, <00:44:25.820>we'll <00:44:26.260>be <00:44:26.400>guided <00:44:26.720>by <00:44:26.960>them <00:44:27.180>and <00:44:27.300>they'll <00:44:27.480>be <00:44:27.620>guided <00:44:27.900>by <00:44:27.960>them. <00:44:28.620>That's <00:44:29.160>right. <00:44:29.680>With <00:44:29.820>the <00:44:29.940>power <00:44:30.200>of <00:44:30.320>things <00:44:30.480>like <00:44:30.640>the <00:44:30.720>automations, <00:44:31.660>you <00:44:31.760>get <00:44:31.860>the <00:44:31.960>MCP <00:44:32.360>tools, <00:44:32.740>there's <00:44:32.880>some <00:44:33.020>really <00:44:33.440>interesting <00:44:34.220>stuff <00:44:34.580>that <00:44:34.800>you <00:44:34.900>can <00:44:35.040>do. <00:44:35.600>The <00:44:35.800>analytics, <00:44:36.580>when <00:44:36.940>you <00:44:37.040>combine <00:44:37.320>the <00:44:37.460>analytics <00:44:37.860>with <00:44:38.060>the <00:44:38.140>MCP <00:44:38.540>tools, <00:44:39.140>it's <00:44:39.200>like, <00:44:39.380>hang <00:44:39.560>on <00:44:39.660>a <00:44:39.760>minute, <00:44:40.080>I can <00:44:40.280>suddenly <00:44:41.100>I <00:44:41.380>can <00:44:41.600>crawl <00:44:42.100>some <00:44:42.520>really <00:44:42.980>rich <00:44:43.460>data <00:44:43.860>there <00:44:44.260>using <00:44:45.180>an <00:44:45.640>AI <00:44:45.900>agent. <00:44:46.360>So <00:44:46.860>I <00:44:47.520>can <00:44:47.680>start <00:44:47.960>to <00:44:48.160>determine <00:44:48.600>which <00:44:49.320>guests <00:44:49.920>are <00:44:50.260>actually <00:44:50.540>generating <00:44:51.100>more <00:44:52.000>listens, <00:44:52.740>for <00:44:52.920>example. 89 00:44:53.180 --> 00:45:23.060 Yeah. <00:44:53.980>When <00:44:54.320>this <00:44:54.600>episode <00:44:55.040>goes <00:44:55.400>live, <00:44:56.080>so <00:44:56.660>we'll <00:44:56.980>edit <00:44:57.120>this <00:44:57.300>down. <00:44:58.000>I'll <00:44:58.520>upload <00:44:58.840>it <00:44:59.000>to <00:44:59.140>our <00:44:59.300>platform. <00:44:59.740>It <00:45:00.140>will <00:45:00.300>then <00:45:00.520>transcribe <00:45:01.200>it. <00:45:01.560>It <00:45:01.640>will <00:45:01.760>then <00:45:01.960>say, <00:45:02.440>who's <00:45:02.680>this <00:45:02.880>talking? <00:45:03.420>And <00:45:03.500>I'll <00:45:03.640>say, <00:45:03.920>that's <00:45:04.100>Mark. <00:45:04.560>That's <00:45:04.740>Nathan. <00:45:05.340>That's <00:45:05.580>Dan. <00:45:06.460>Then <00:45:06.880>when <00:45:07.140>that <00:45:07.320>transcription <00:45:07.720>goes <00:45:08.060>on <00:45:08.180>the <00:45:08.280>website, <00:45:08.840>we'll <00:45:09.080>be <00:45:09.240>able <00:45:09.500>to <00:45:09.740>determine <00:45:10.280>what <00:45:11.020>percentage <00:45:11.440>of <00:45:11.720>the <00:45:11.840>time <00:45:12.160>different <00:45:12.600>people <00:45:13.000>spoke. <00:45:13.760>And <00:45:14.200>then <00:45:14.500>let's <00:45:14.940>say, <00:45:15.160>for <00:45:15.220>example, <00:45:15.640>Mark, <00:45:15.960>you <00:45:16.060>come <00:45:16.280>on <00:45:16.400>my <00:45:16.580>podcast <00:45:17.180>25 <00:45:17.640>times. <00:45:18.260>And <00:45:18.600>every <00:45:18.840>time <00:45:19.060>you <00:45:19.340>come <00:45:19.620>on <00:45:19.760>my <00:45:19.940>podcast, <00:45:20.640>it's <00:45:21.100>noticed <00:45:21.520>like <00:45:21.820>we <00:45:22.080>get <00:45:22.240>more <00:45:22.540>downloads. 90 00:45:23.180 --> 00:45:28.690 Mark <00:45:24.060>comes <00:45:24.380>on. <00:45:24.930>More <00:45:25.390>downloads. <00:45:26.210>Mark's <00:45:26.530>on. <00:45:26.990>Again, <00:45:27.450>we've <00:45:27.730>got <00:45:27.870>loads <00:45:28.150>of <00:45:28.270>downloads. 91 00:45:28.910 --> 00:46:03.450 I <00:45:29.350>feel <00:45:29.530>like <00:45:29.710>AI <00:45:30.030>is <00:45:30.350>hallucinating <00:45:31.030>right <00:45:31.250>now. <00:45:31.550>Well, <00:45:32.150>okay, <00:45:32.630>yeah. <00:45:33.590>But <00:45:34.030>you <00:45:34.150>get <00:45:34.330>what <00:45:34.750>I <00:45:34.870>mean. <00:45:35.250>And <00:45:35.370>that's <00:45:35.630>such <00:45:35.810>a <00:45:35.990>really <00:45:36.350>interesting <00:45:36.790>thing <00:45:37.050>that <00:45:37.190>we <00:45:37.370>can <00:45:37.570>do <00:45:37.790>because <00:45:38.070>we <00:45:38.370>have <00:45:38.630>the <00:45:38.810>transcript <00:45:39.350>and <00:45:39.630>we <00:45:39.770>know <00:45:39.990>the <00:45:40.170>names <00:45:40.490>of <00:45:40.630>the <00:45:40.710>people <00:45:40.970>on <00:45:41.110>your <00:45:41.250>podcast. <00:45:41.890>And <00:45:42.270>that <00:45:42.430>can <00:45:42.590>then <00:45:42.750>bind <00:45:43.110>into <00:45:43.410>our <00:45:43.610>data. <00:45:44.310>I <00:45:44.610>don't <00:45:44.830>know <00:45:44.990>that <00:45:45.130>anybody <00:45:45.390>else <00:45:45.690>can <00:45:45.890>do <00:45:46.090>that. <00:45:46.430>And <00:45:46.650>I <00:45:46.770>think <00:45:46.910>that's <00:45:47.150>a <00:45:47.310>really <00:45:47.710>interesting <00:45:48.150>thing. <00:45:48.470>Go <00:45:48.590>to <00:45:48.710>your <00:45:48.830>MCP <00:45:49.290>and <00:45:49.450>say, <00:45:49.730>who's <00:45:50.290>popular? <00:45:51.190>And <00:45:51.630>then <00:45:51.770>you <00:45:51.910>can <00:45:52.150>trigger <00:45:52.650>an <00:45:52.810>automation <00:45:53.230>off <00:45:53.490>the <00:45:53.570>back <00:45:53.730>of <00:45:53.810>that <00:45:53.990>to <00:45:54.190>say, <00:45:54.550>you <00:45:54.630>know, <00:45:55.150>this <00:45:55.410>individual

<00:45:55.790>we're <00:45:56.010>seeing <00:45:56.210>the <00:45:56.410>increase <00:45:56.890>in <00:45:57.170>downloads <00:45:57.810>and <00:45:58.250>it <00:45:58.390>will <00:45:58.530>fire <00:45:58.910>out <00:45:59.110>emails <00:45:59.410>to <00:45:59.690>inform <00:46:00.070>the <00:46:00.270>guests <00:46:00.530>that <00:46:00.750>actually, <00:46:01.010>you <00:46:01.070>know, <00:46:01.190>your <00:46:01.430>episode <00:46:02.310>was <00:46:02.910>very <00:46:03.150>popular. 92 00:46:03.630 --> 00:46:22.150 Yeah. <00:46:03.950>And <00:46:04.150>once <00:46:04.750>again, <00:46:05.370>as <00:46:05.890>I <00:46:05.990>mentioned <00:46:06.250>earlier, <00:46:06.590>I <00:46:06.650>think <00:46:06.810>guests <00:46:07.090>like <00:46:07.310>that <00:46:07.490>kind <00:46:07.670>of <00:46:07.810>feedback. <00:46:08.390>They want <00:46:08.570>to <00:46:08.650>know, <00:46:09.470>you <00:46:09.690>know, <00:46:10.070>they <00:46:10.530>don't <00:46:11.290>want <00:46:11.410>to <00:46:11.530>know <00:46:11.670>that <00:46:11.810>they <00:46:11.990>weren't <00:46:12.250>listened <00:46:12.530>to, <00:46:12.810>but <00:46:12.890>if <00:46:13.110>they <00:46:13.250>are <00:46:13.410>interested <00:46:13.910>in <00:46:14.530>like <00:46:14.930>improving <00:46:15.470>their <00:46:16.110>presence, <00:46:16.590>it's <00:46:17.110>good <00:46:17.310>data <00:46:17.610>to <00:46:17.770>have. <00:46:18.050>Yeah. <00:46:18.150>And <00:46:18.470>you <00:46:18.830>also <00:46:19.130>have <00:46:19.370>the <00:46:19.490>ability <00:46:19.870>to <00:46:20.390>provide <00:46:20.970>client <00:46:21.430>reports. 93 00:46:22.490 --> 00:46:48.890 Oh, <00:46:23.170>yeah. <00:46:24.110>Talk <00:46:24.370>about <00:46:24.610>that. <00:46:24.930>So <00:46:25.710>I'll <00:46:30.170>lead <00:46:30.370>with <00:46:30.490>this <00:46:30.650>if <00:46:30.790>that's <00:46:31.010>alright <00:46:31.230>Dan. <00:46:31.630>A <00:46:31.790>lot <00:46:31.950>of <00:46:32.090>podcasters <00:46:32.590>wish <00:46:32.890>to <00:46:33.010>have <00:46:33.350>sponsorship <00:46:33.870>for <00:46:34.110>their <00:46:34.210>podcast. <00:46:34.650>That's <00:46:34.810>a <00:46:34.910>really <00:46:35.110>credible <00:46:35.470>way <00:46:35.810>of <00:46:36.010>making <00:46:36.390>your <00:46:36.710>podcast <00:46:37.190>worth <00:46:37.970>the <00:46:38.330>while. <00:46:38.890>You <00:46:39.030>get <00:46:39.130>a <00:46:39.230>sponsor <00:46:39.530>on <00:46:39.730>they'll <00:46:40.010>pay <00:46:40.250>for <00:46:40.650>a <00:46:40.930>proportion <00:46:41.310>of <00:46:41.530>your <00:46:41.790>time <00:46:42.210>or <00:46:42.430>whatever <00:46:42.670>or <00:46:42.850>they'll <00:46:42.950>give <00:46:43.090>you <00:46:43.250>some <00:46:43.530>dollars <00:46:43.990>in <00:46:44.250>exchange <00:46:44.570>for <00:46:44.910>let's <00:46:45.590>say <00:46:45.690>a <00:46:45.830>mention <00:46:46.170>in <00:46:46.410>the <00:46:46.570>show <00:46:46.950>or <00:46:47.150>you

<00:46:47.290>might <00:46:47.450>call <00:46:47.650>it <00:46:47.770>an <00:46:47.870>ad <00:46:48.030>or <00:46:48.170>something <00:46:48.470>like <00:46:48.690>that. 94 00:46:48.890 --> 00:47:14.710 However <00:46:49.550>typically <00:46:50.090>what <00:46:50.410>happens <00:46:50.890>is <00:46:51.310>those <00:46:51.990>sponsors <00:46:52.570>prior <00:46:53.190>to <00:46:53.530>jumping <00:46:53.970>on <00:46:54.230>your <00:46:54.410>podcast <00:46:54.850>and <00:46:55.130>sponsoring <00:46:55.530>you <00:46:55.750>will <00:46:55.950>wish <00:46:56.170>to <00:46:56.330>know <00:46:56.610>what <00:46:57.290>your <00:46:57.490>data <00:46:57.970>looks <00:46:58.310>like <00:46:58.710>and <00:46:59.590>typically <00:47:00.310>that's <00:47:00.930>really <00:47:01.310>hard <00:47:01.610>to <00:47:01.810>do <00:47:02.070>because <00:47:02.550>you <00:47:03.250>have <00:47:03.430>to <00:47:03.570>log <00:47:03.850>into <00:47:04.070>the <00:47:04.250>hosting <00:47:04.570>platform <00:47:05.170>maybe <00:47:05.950>download <00:47:06.390>a <00:47:06.650>PDF <00:47:07.010>or <00:47:07.590>something <00:47:07.890>like <00:47:08.170>that <00:47:08.410>share <00:47:09.150>it <00:47:09.470>there's <00:47:09.870>that <00:47:10.030>whole <00:47:10.230>thing <00:47:10.470>it <00:47:10.670>could <00:47:10.830>be <00:47:10.990>doctored <00:47:11.550>god <00:47:12.050>forbid <00:47:12.370>that <00:47:12.610>people <00:47:12.870>would <00:47:13.090>do <00:47:13.250>that <00:47:13.450>but <00:47:13.630>it <00:47:13.750>could <00:47:14.030>be <00:47:14.230>doctored. 95 00:47:15.410 --> 00:47:51.425 But <00:47:15.990>what <00:47:16.290>we <00:47:16.530>provide <00:47:16.950>is <00:47:17.230>you <00:47:17.450>can <00:47:17.690>go <00:47:17.950>into <00:47:18.110>the <00:47:18.250>platform <00:47:18.770>open <00:47:19.690>it <00:47:19.870>up <00:47:20.070>and <00:47:20.250>say <00:47:20.590>okay <00:47:21.330>make <00:47:21.850>me <00:47:22.010>a <00:47:22.150>report <00:47:22.490>for <00:47:22.790>the <00:47:22.910>last <00:47:23.150>three <00:47:23.510>months <00:47:24.010>of <00:47:24.550>podcast <00:47:24.930>data. <00:47:25.410>Star <00:47:25.470>Wars <00:47:25.825>Then <00:47:26.325>it <00:47:26.485>creates <00:47:26.825>a <00:47:26.965>link. <00:47:27.485>You <00:47:27.545>send <00:47:27.785>that <00:47:27.985>link <00:47:28.185>to <00:47:28.365>your <00:47:28.505>potential <00:47:28.885>sponsor <00:47:29.405>and <00:47:30.185>they <00:47:30.785>can <00:47:30.985>see. <00:47:31.445>And <00:47:31.665>then <00:47:31.805>you <00:47:31.965>can <00:47:32.125>make <00:47:32.325>that <00:47:32.485>link <00:47:32.665>expire <00:47:33.165>after <00:47:33.525>seven <00:47:33.825>days <00:47:34.105>or <00:47:34.305>a <00:47:34.405>week <00:47:34.645>or, <00:47:35.025>you <00:47:35.185>know, <00:47:35.385>that's <00:47:35.885>the <00:47:36.045>same <00:47:36.325>thing, <00:47:36.765>by <00:47:36.865>the <00:47:36.985>way, <00:47:37.205>Nathan. <00:47:38.705>Seven <00:47:39.105>days <00:47:39.385>or <00:47:39.585>two <00:47:39.825>weeks <00:47:40.185>or, <00:47:40.765>you <00:47:40.865>know, <00:47:41.005>a <00:47:41.065>day <00:47:41.265>or <00:47:41.445>something <00:47:41.725>like <00:47:41.945>that. <00:47:42.325>And <00:47:42.385>then <00:47:42.505>you <00:47:42.645>can <00:47:42.785>move <00:47:43.025>on. <00:47:43.305>Or <00:47:43.385>you <00:47:43.525>could, <00:47:43.805>I <00:47:43.885>don't <00:47:43.985>know, <00:47:44.185>just <00:47:44.305>send <00:47:44.545>it <00:47:44.685>to <00:47:44.845>somebody <00:47:45.185>who <00:47:45.625>might <00:47:46.105>be <00:47:46.525>a <00:47:47.085>current <00:47:47.325>sponsor <00:47:47.745>to <00:47:47.925>say, <00:47:48.205>look, <00:47:48.425>this <00:47:48.585>is <00:47:48.765>what <00:47:48.965>you <00:47:49.265>have <00:47:49.585>been <00:47:49.825>receiving <00:47:50.245>during <00:47:50.625>your <00:47:50.885>sponsorship. 96 00:47:51.425 --> 00:48:12.105 And <00:47:51.905>I <00:47:52.025>think <00:47:52.185>that's <00:47:52.425>really <00:47:52.805>powerful. <00:47:53.285>And <00:47:53.545>as <00:47:53.685>far <00:47:53.805>as <00:47:53.905>I'm <00:47:54.045>aware, <00:47:54.305>nobody <00:47:54.525>does <00:47:54.785>that <00:47:55.005>apart <00:47:55.265>from <00:47:55.485>us. <00:47:56.145>We're <00:47:56.445>IAB <00:47:57.025>aligned <00:47:57.845>in <00:47:58.305>our <00:47:58.425>analytics. <00:47:59.425>So <00:47:59.865>we're <00:48:00.585>really <00:48:00.745>looking <00:48:00.945>to <00:48:01.265>build <00:48:01.765>trust <00:48:02.265>within <00:48:02.605>those <00:48:02.825>analytics. <00:48:03.245>So <00:48:03.665>we <00:48:03.785>block <00:48:04.145>bots, <00:48:05.005>we <00:48:05.025>block <00:48:05.365>data <00:48:05.865>centers <00:48:06.285>as <00:48:06.465>various <00:48:06.845>aspects. <00:48:08.185>Because <00:48:08.425>that <00:48:09.105>data <00:48:09.465>is <00:48:09.705>of <00:48:09.845>no <00:48:10.065>use <00:48:10.305>to <00:48:10.405>anyone. <00:48:10.905>They're <00:48:11.005>not <00:48:11.205>genuine <00:48:11.645>listeners. 97 00:48:12.325 --> 00:48:12.485 Right. 98 00:48:12.685 --> 00:48:58.270 Yeah. We want to make sure we look for a minimum of 30 seconds of audio play. There's various things here. So you may come to us and you may think, hang on a minute, my analytics have dropped. You know, I'm seeing less listeners. The reality is, unfortunately, there are several solutions that don't. block some of this traffic now and we really need to make sure that that information particularly if it's been bound to something like sponsorship is genuine data there was something you showed me Nathan the other day and by the way I really recommend to anyone listening to this that you go to the show.fm website and just click on the features button and this whole page comes up with and it sounds like Dan's like adding new features every five seconds yeah give him a minute 99 00:48:58.270 --> 00:49:40.570 or <00:48:58.690>at

<00:49:00.970>least <00:49:01.150>between <00:49:01.530>Tuesdays <00:49:02.270>so <00:49:02.410>I <00:49:02.550>would <00:49:02.690>say <00:49:02.890>you <00:49:03.190>know <00:49:04.130>so <00:49:04.730>I <00:49:06.430>recommend <00:49:06.890>that <00:49:07.170>everybody <00:49:07.530>go <00:49:07.830>and <00:49:07.990>they <00:49:08.130>look <00:49:08.330>at <00:49:08.430>this <00:49:08.670>there <00:49:09.090>was <00:49:09.230>something <00:49:09.470>you <00:49:09.630>showed <00:49:09.850>me <00:49:09.970>and <00:49:10.070>I <00:49:10.150>can't <00:49:10.370>remember <00:49:10.610>the <00:49:10.750>context <00:49:11.170>it <00:49:11.410>was <00:49:11.570>in <00:49:11.750>and <00:49:11.870>I <00:49:11.990>apologize <00:49:12.370>for <00:49:12.610>that <00:49:12.770>Nathan <00:49:12.990>but <00:49:13.230>you <00:49:13.310>showed <00:49:13.610>me <00:49:13.850>you <00:49:14.190>had <00:49:14.350>like <00:49:14.490>this <00:49:14.670>little <00:49:14.850>workflow <00:49:15.350>builder <00:49:15.890>oh <00:49:16.510>yeah <00:49:16.790>and <00:49:17.750>I <00:49:18.090>want <00:49:18.390>you <00:49:18.650>to <00:49:18.870>talk <00:49:19.210>about <00:49:19.550>that <00:49:19.890>I <00:49:20.130>know <00:49:20.310>that <00:49:20.490>it's <00:49:20.710>not <00:49:20.830>something <00:49:21.110>you <00:49:21.250>can <00:49:21.390>show <00:49:21.550>visually <00:49:22.030>here <00:49:22.390>but <00:49:22.850>if <00:49:22.990>you <00:49:23.090>could <00:49:23.270>like <00:49:23.490>describe <00:49:24.030>it <00:49:24.290>there <00:49:24.450>are <00:49:24.550>some <00:49:24.710>really <00:49:25.330>easy <00:49:25.970>ways <00:49:26.630>to <00:49:26.890>describe <00:49:27.270>it <00:49:27.610>but <00:49:27.990>then <00:49:28.410>I <00:49:28.550>want <00:49:28.730>everybody's <00:49:29.250>mind <00:49:29.530>to <00:49:29.730>just <00:49:29.890>sort <00:49:30.010>of <00:49:30.130>free <00:49:30.290>up <00:49:30.490>a <00:49:30.610>little <00:49:30.710>bit <00:49:30.830>and <00:49:30.950>think <00:49:31.110>okay <00:49:31.390>we <00:49:31.690>could <00:49:31.870>go <00:49:32.030>really <00:49:32.390>complicated <00:49:32.930>with <00:49:33.130>this <00:49:33.350>and <00:49:33.550>we <00:49:33.850>call <00:49:34.070>it <00:49:34.190>automations <00:49:34.870>and <00:49:35.630>it's <00:49:35.810>basically <00:49:36.430>think <00:49:36.890>of <00:49:37.050>something <00:49:37.310>like <00:49:37.510>Zapier <00:49:38.050>or <00:49:38.190>something <00:49:38.450>like <00:49:38.650>that <00:49:38.810>you <00:49:38.990>start <00:49:39.350>off <00:49:39.590>with <00:49:39.810>a <00:49:40.070>trigger 100 00:49:41.015 --> 00:50:15.055 And <00:49:41.435>then <00:49:41.595>the <00:49:41.795>trigger <00:49:42.155>leads <00:49:42.575>to <00:49:42.795>actions. <00:49:43.595>And <00:49:43.635>so <00:49:43.795>the <00:49:43.995>trigger <00:49:44.455>could <00:49:44.935>be, <00:49:45.455>when <00:49:45.975>is <00:49:46.175>an <00:49:46.335>episode <00:49:46.735>going <00:49:47.175>to <00:49:47.395>be <00:49:47.535>recorded? <00:49:48.015>So <00:49:48.295>that's <00:49:48.515>a <00:49:48.635>date <00:49:48.975>trigger. <00:49:49.475>And <00:49:49.495>there's <00:49:49.655>a <00:49:49.735>moment <00:49:50.015>in <00:49:50.175>time, <00:49:50.475>you <00:49:50.555>put <00:49:50.715>it <00:49:50.815>in <00:49:50.915>the <00:49:51.015>app, <00:49:51.715>somebody <00:49:52.095>books <00:49:52.435>on <00:49:52.615>at <00:49:52.775>2pm <00:49:53.375>on <00:49:53.635>the <00:49:53.735>21st <00:49:54.355>of <00:49:54.495>October, <00:49:55.215>that <00:49:55.795>then <00:49:56.075>becomes <00:49:56.555>the <00:49:57.035>recording <00:49:57.735>moment. <00:49:58.835>You <00:49:59.495>could <00:49:59.655>set <00:49:59.875>up <00:50:00.015>an <00:50:00.135>automation <00:50:00.555>to <00:50:00.835>say, <00:50:01.595>24 <00:50:01.835>hours <00:50:02.375>before <00:50:02.755>that <00:50:03.135>moment <00:50:03.455>is <00:50:03.695>reached, <00:50:04.315>send <00:50:04.575>all <00:50:05.135>the <00:50:05.295>guests <00:50:05.715>an <00:50:05.995>email <00:50:06.375>with <00:50:07.115>this <00:50:07.375>template. <00:50:07.935>So <00:50:08.015>you <00:50:08.115>write <00:50:08.315>the <00:50:08.475>email, <00:50:09.135>put <00:50:09.275>the <00:50:09.395>merge <00:50:09.635>tags <00:50:09.855>in <00:50:10.035>for <00:50:10.215>first <00:50:10.515>name, <00:50:11.015>you <00:50:11.075>know, <00:50:11.335>recording <00:50:11.655>time, <00:50:11.995>you <00:50:12.075>put <00:50:12.375>the <00:50:12.515>email <00:50:12.815>in <00:50:12.975>whatever <00:50:13.155>you <00:50:13.315>like, <00:50:13.575>and <00:50:13.895>then <00:50:14.015>that <00:50:14.195>email <00:50:14.475>will <00:50:14.655>go <00:50:14.815>out. 101 00:50:15.055 --> 00:50:42.615 And <00:50:15.235>it's <00:50:15.415>a <00:50:15.535>good <00:50:15.695>way, <00:50:15.955>you <00:50:16.015>could <00:50:16.115>do <00:50:16.235>that <00:50:16.415>two <00:50:16.795>hours <00:50:17.075>before, <00:50:17.435>and <00:50:17.515>it's <00:50:17.655>a <00:50:17.775>good <00:50:18.035>way <00:50:18.435>of <00:50:19.175>making <00:50:19.435>sure <00:50:19.695>that <00:50:19.855>people <00:50:20.155>show <00:50:20.435>up. <00:50:20.855>But <00:50:21.375>we've <00:50:21.615>got <00:50:21.735>so <00:50:22.095>many <00:50:22.455>triggers <00:50:22.795>in <00:50:22.995>the <00:50:23.095>platform <00:50:23.535>based <00:50:23.875>upon <00:50:24.215>things <00:50:24.555>like <00:50:24.915>dates <00:50:25.335>and <00:50:25.715>times, <00:50:26.635>guests <00:50:27.115>doing <00:50:27.435>particular <00:50:27.935>things, <00:50:28.895>download <00:50:29.355>analytic <00:50:29.955>data, <00:50:30.795>all <00:50:30.915>of <00:50:31.055>this <00:50:31.295>kind <00:50:31.535>of <00:50:31.655>stuff. <00:50:32.355>And <00:50:32.875>you <00:50:33.075>can <00:50:33.255>really <00:50:33.755>get <00:50:34.015>complicated. <00:50:34.515>So <00:50:35.035>the <00:50:35.255>action

<00:50:35.575>could <00:50:35.855>be <00:50:36.075>a <00:50:36.295>fork <00:50:36.595>in <00:50:36.755>the <00:50:36.815>road, <00:50:37.075>you <00:50:37.155>know, <00:50:37.335>if <00:50:37.575>this <00:50:37.995>do <00:50:38.415>that, <00:50:38.915>if <00:50:39.195>it's <00:50:39.375>not <00:50:39.575>this, <00:50:39.995>do <00:50:40.095>something <00:50:40.475>else, <00:50:41.295>wait, <00:50:41.915>send <00:50:42.195>an <00:50:42.375>email. 102 00:50:43.105 --> 00:51:18.165 But <00:50:43.425>probably <00:50:44.125>one <00:50:44.425>of <00:50:44.525>the <00:50:44.605>most <00:50:44.825>powerful <00:50:45.145>ones <00:50:45.405>is <00:50:45.585>send <00:50:45.825>a <00:50:45.965>webhook <00:50:46.485>because <00:50:46.825>when <00:50:47.225>you've <00:50:47.445>got <00:50:47.585>the <00:50:47.765>webhooks <00:50:48.385>configured <00:50:48.945>correctly <00:50:49.365>well <00:50:49.745>then <00:50:49.945>you <00:50:50.125>can <00:50:50.285>send <00:50:50.605>any <00:50:50.965>information <00:50:51.585>as <00:50:52.545>a <00:50:52.645>little <00:50:52.805>parcel <00:50:53.205>of <00:50:53.405>information <00:50:53.865>any <00:50:54.185>way <00:50:54.325>you <00:50:54.485>like <00:50:54.725>so <00:50:54.905>you <00:50:55.045>could <00:50:55.185>send <00:50:55.425>people <00:50:55.725>into <00:50:55.945>your <00:50:56.125>CRM <00:50:56.785>or <00:50:56.965>whatever. <00:50:57.565>It's <00:50:58.045>incredibly <00:50:59.205>powerful <00:50:59.885>and <00:51:00.885>we're <00:51:01.185>just <00:51:01.425>kind <00:51:01.625>of <00:51:01.725>really <00:51:01.925>keen <00:51:02.125>to <00:51:02.285>see <00:51:02.465>what <00:51:02.645>people <00:51:02.925>can <00:51:03.125>do <00:51:03.285>with <00:51:03.445>that. <00:51:03.605>And <00:51:04.345>by <00:51:04.525>the <00:51:04.645>way <00:51:04.825>it's <00:51:05.145>incredibly <00:51:05.745>easy. <00:51:06.265>It's <00:51:06.325>all <00:51:06.465>drag <00:51:06.805>and <00:51:06.945>drop. <00:51:08.085>It is <00:51:08.525>so <00:51:08.965>easy <00:51:09.465>and <00:51:09.925>so <00:51:10.465>cool <00:51:10.805>and <00:51:11.065>if <00:51:11.385>you've <00:51:11.585>ever <00:51:11.825>created <00:51:12.505>a <00:51:12.725>Zapier <00:51:13.205>or <00:51:13.605>anything <00:51:13.965>like <00:51:14.265>that <00:51:14.585>I <00:51:15.045>thought <00:51:15.305>kind <00:51:15.545>of <00:51:15.685>mind <00:51:15.925>blowing <00:51:16.185>how <00:51:16.525>simple <00:51:17.265>you <00:51:17.505>made <00:51:18.005>it. 103 00:51:18.265 --> 00:52:03.425 I <00:51:18.365>think <00:51:18.505>you've <00:51:18.725>covered <00:51:18.885>it <00:51:19.005>really <00:51:19.145>well <00:51:19.345>there. <00:51:19.725>It's <00:51:19.805>about <00:51:20.185>enabling <00:51:20.685>integration <00:51:21.405>essentially. <00:51:22.105>Integration <00:51:22.325>with <00:51:22.665>external <00:51:23.425>services <00:51:23.885>if <00:51:24.125>you're <00:51:24.265>looking <00:51:24.385>at <00:51:24.465>the <00:51:24.525>webhooks.

<00:51:25.185>It's <00:51:25.365>that <00:51:25.485>balance <00:51:25.925>of <00:51:26.365>technical <00:51:26.965>and <00:51:27.525>simplicity. <00:51:28.145>And <00:51:28.585>that's <00:51:29.245>a <00:51:29.345>really <00:51:29.725>fine <00:51:30.125>line <00:51:30.485>to <00:51:30.765>try <00:51:31.145>and <00:51:31.305>tread <00:51:31.545>isn't <00:51:31.825>it? <00:51:32.365>So <00:51:32.425>things <00:51:32.705>like <00:51:32.925>we <00:51:33.025>introduce <00:51:33.445>magic <00:51:33.865>tags <00:51:34.165>for <00:51:34.445>example. <00:51:35.025>About <00:51:35.245>50 <00:51:35.485>odd <00:51:35.625>magic <00:51:35.885>tags <00:51:36.245>across <00:51:36.645>it <00:51:36.825>which <00:51:37.005>you <00:51:37.125>can <00:51:37.325>drop <00:51:38.045>into <00:51:38.325>your <00:51:38.805>email <00:51:39.305>templates. <00:51:40.265>There's <00:51:40.505>just <00:51:40.625>a <00:51:40.705>ton <00:51:40.865>of <00:51:41.005>places <00:51:41.285>across <00:51:41.565>the <00:51:41.765>app <00:51:41.885>that <00:51:42.005>you <00:51:42.085>can <00:51:42.205>use <00:51:42.405>those. <00:51:43.105>Which <00:51:43.505>means <00:51:43.845>that <00:51:44.005>it <00:51:44.145>is <00:51:44.385>very <00:51:45.065>much <00:51:45.485>a <00:51:45.965>sort <00:51:46.005>of <00:51:46.085>a <00:51:46.225>set <00:51:46.525>and <00:51:46.665>forget <00:51:47.025>for <00:51:47.345>many <00:51:47.585>of <00:51:47.705>these <00:51:47.885>things <00:51:48.205>you <00:51:48.585>know <00:51:48.645>you <00:51:48.805>want <00:51:49.025>to <00:51:49.325>remind <00:51:50.025>your <00:51:50.205>guests <00:51:50.505>an <00:51:50.665>hour <00:51:50.745>before <00:51:51.085>you <00:51:51.385>want <00:51:51.565>to <00:51:51.845>send <00:51:52.585>them <00:51:52.725>a <00:51:52.825>link <00:51:53.025>out <00:51:53.365>an <00:51:53.585>hour <00:51:53.805>after <00:51:54.085>you've <00:51:54.285>published <00:51:54.545>for <00:51:54.725>example <00:51:55.025>to <00:51:55.525>the <00:51:56.045>public <00:51:56.645>page <00:51:57.145>there's <00:51:57.485>all <00:51:57.645>sorts <00:51:57.865>of <00:51:58.025>ways <00:51:58.345>in <00:51:58.585>which <00:51:58.705>you <00:51:58.805>can <00:51:58.945>construct <00:51:59.345>that <00:51:59.645>and <00:52:00.025>the <00:52:00.125>magic <00:52:00.325>tags <00:52:00.625>really <00:52:00.845>do <00:52:00.985>allow <00:52:01.265>an <00:52:01.545>incredible <00:52:01.985>level <00:52:02.205>of <00:52:02.345>flexibility <00:52:02.725>across <00:52:03.045>the <00:52:03.145>platform. 104 00:52:03.425 --> 00:52:31.925 So <00:52:03.705>if <00:52:03.905>you've <00:52:04.105>ever <00:52:04.265>felt <00:52:04.585>guilty <00:52:05.085>because <00:52:05.465>you <00:52:05.725>never <00:52:05.985>communicate <00:52:06.505>with <00:52:06.765>your <00:52:06.905>guests <00:52:07.185>after <00:52:07.565>a <00:52:07.705>podcast <00:52:08.105>episode <00:52:08.665>well <00:52:09.085>this <00:52:09.785>allows <00:52:10.105>you <00:52:10.285>to <00:52:10.465>do <00:52:10.645>that <00:52:10.865>kind <00:52:11.125>of <00:52:11.225>on <00:52:11.365>an <00:52:11.505>autopilot <00:52:12.105>basis <00:52:12.545>and <00:52:12.905>you <00:52:13.105>know <00:52:13.205>you <00:52:13.425>may <00:52:13.565>think <00:52:13.725>to <00:52:13.845>yourself <00:52:13.985>well <00:52:14.125>that's <00:52:14.325>not <00:52:14.445>me <00:52:14.685>really <00:52:14.965>doing <00:52:15.185>it <00:52:15.325>but <00:52:15.505>but <00:52:15.685>the <00:52:15.785>guests <00:52:16.005>will <00:52:16.145>quite <00:52:16.365>like <00:52:16.605>it <00:52:16.745>you <00:52:16.865>know <00:52:16.925>the <00:52:17.065>fact <00:52:17.225>that <00:52:17.385>you <00:52:17.665>show <00:52:18.025>them <00:52:18.325>okay <00:52:18.925>here's <00:52:19.305>the <00:52:19.465>page <00:52:19.905>where <00:52:20.145>it <00:52:20.305>is <00:52:20.585>if <00:52:20.745>you <00:52:20.845>want <00:52:20.965>to <00:52:21.045>go <00:52:21.165>and <00:52:21.285>share <00:52:21.545>that <00:52:21.785>and <00:52:22.005>reply <00:52:22.425>to <00:52:22.605>this <00:52:22.765>email <00:52:23.025>and <00:52:23.225>i'll <00:52:23.325>get <00:52:23.445>back <00:52:23.605>to <00:52:23.725>you <00:52:23.825>straight <00:52:24.025>away <00:52:24.285>that'll <00:52:24.725>never <00:52:24.965>be <00:52:25.125>missed <00:52:25.345>by <00:52:25.545>you <00:52:25.705>again <00:52:25.925>the <00:52:26.145>moment <00:52:26.425>the <00:52:26.625>podcast <00:52:27.005>goes <00:52:27.365>live <00:52:27.765>maybe <00:52:28.205>you <00:52:28.465>say <00:52:28.645>wait <00:52:28.965>an <00:52:29.105>hour <00:52:29.385>something <00:52:29.865>like <00:52:30.105>that <00:52:30.325>then <00:52:30.585>send <00:52:30.945>it <00:52:31.085>to <00:52:31.225>all <00:52:31.405>the <00:52:31.505>guests. 105 00:52:31.925 --> 00:53:00.090 Maybe <00:52:32.745>some <00:52:33.065>additional <00:52:33.425>information <00:52:33.965>you <00:52:34.165>know <00:52:34.265>come <00:52:34.485>on <00:52:34.685>another <00:52:35.105>time <00:52:35.365>here's <00:52:35.605>the <00:52:35.705>booking <00:52:35.965>link <00:52:36.225>let's <00:52:36.505>do <00:52:36.625>it <00:52:36.745>again <00:52:36.925>in <00:52:37.085>six <00:52:37.325>months <00:52:37.545>time <00:52:37.785>you <00:52:37.965>could <00:52:38.085>send <00:52:38.305>an <00:52:38.485>email <00:52:38.765>in <00:52:38.985>a <00:52:39.065>year's <00:52:39.445>time <00:52:39.765>again <00:52:40.205>totally <00:52:40.785>automated. <00:52:41.970>Just <00:52:42.370>to <00:52:42.670>just <00:52:43.330>to <00:52:43.510>let <00:52:43.610>people <00:52:43.850>come <00:52:44.090>on. <00:52:44.350>And <00:52:44.390>so <00:52:44.470>it's <00:52:44.630>about <00:52:44.790>those <00:52:45.010>little <00:52:45.230>things <00:52:45.550>that <00:52:45.770>your <00:52:45.930>podcast <00:52:46.370>could <00:52:46.830>do <00:52:47.270>with <00:52:47.750>to <00:52:48.530>be <00:52:48.710>more <00:52:49.070>credible. <00:52:49.950>A

<00:52:49.990>friend <00:52:50.170>of <00:52:50.330>mine <00:52:50.530>described <00:52:51.350>the <00:52:51.550>platform <00:52:52.030>thus <00:52:52.770>and <00:52:53.070>I <00:52:53.170>love <00:52:53.410>this. <00:52:53.850>He <00:52:54.170>says <00:52:54.390>it <00:52:54.550>allows <00:52:54.790>you <00:52:54.990>to <00:52:55.130>concentrate <00:52:55.650>on <00:52:56.010>the <00:52:56.210>artistry <00:52:57.270>of <00:52:57.570>your <00:52:57.750>podcast <00:52:58.330>and <00:52:58.630>not <00:52:58.870>the <00:52:59.070>tedious <00:52:59.570>stuff. 106 00:53:00.090 --> 00:53:48.410 That's <00:53:01.010>really <00:53:01.350>good <00:53:01.610>yeah <00:53:02.030>yeah <00:53:02.550>that's <00:53:03.370>a <00:53:03.590>really <00:53:03.870>good <00:53:04.170>way <00:53:04.410>to <00:53:04.570>put <00:53:04.790>it <00:53:05.010>and <00:53:05.430>what's <00:53:05.970>really <00:53:06.190>nice <00:53:06.430>is <00:53:06.630>of <00:53:06.830>course <00:53:07.050>I <00:53:07.830>think <00:53:08.030>you <00:53:08.230>said <00:53:08.430>it <00:53:08.530>Nathan <00:53:08.750>earlier <00:53:09.110>these <00:53:09.630>are <00:53:09.790>all <00:53:09.950>things <00:53:10.290>or <00:53:10.610>a <00:53:10.730>lot <00:53:10.870>of <00:53:10.990>these <00:53:11.190>things <00:53:11.410>are <00:53:11.650>things <00:53:11.990>you <00:53:12.330>can <00:53:12.610>do <00:53:12.990>like <00:53:13.550>with <00:53:13.770>five <00:53:14.070>million <00:53:14.410>different <00:53:14.650>services <00:53:15.190>and <00:53:15.490>this <00:53:15.670>just <00:53:15.870>all <00:53:16.190>is <00:53:16.450>like <00:53:16.630>under <00:53:16.950>one <00:53:17.290>umbrella <00:53:17.690>you <00:53:17.930>just <00:53:18.130>like <00:53:18.350>go <00:53:18.830>to <00:53:18.950>one <00:53:19.230>URL <00:53:19.610>and <00:53:20.350>actually <00:53:20.790>maybe <00:53:21.790>some <00:53:22.050>of <00:53:22.170>it <00:53:22.290>isn't <00:53:22.610>like <00:53:22.850>the <00:53:23.130>analytics <00:53:23.630>and <00:53:23.890>stuff <00:53:24.130>like <00:53:24.330>that <00:53:24.590>you <00:53:24.870>probably <00:53:25.290>would <00:53:25.570>have <00:53:25.730>to <00:53:25.890>like <00:53:26.130>really <00:53:26.630>go <00:53:27.170>through <00:53:27.350>a <00:53:27.490>lot <00:53:27.550>of <00:53:27.670>brain <00:53:27.890>damage <00:53:28.310>in <00:53:28.530>order <00:53:28.670>to <00:53:28.850>get <00:53:29.050>the <00:53:29.210>analytics <00:53:29.690>at <00:53:30.070>the <00:53:30.190>level <00:53:30.470>that <00:53:30.690>you <00:53:30.830>have <00:53:31.190>so <00:53:31.470>I <00:53:31.630>think <00:53:31.810>that <00:53:31.970>that's <00:53:32.310>pretty <00:53:32.910>pretty <00:53:33.710>impressive. <00:53:34.550>I <00:53:34.870>think <00:53:35.190>it's <00:53:35.570>getting <00:53:35.830>close <00:53:36.190>to <00:53:36.390>time <00:53:36.610>that <00:53:36.770>we <00:53:36.910>probably <00:53:37.410>need <00:53:37.710>to <00:53:37.850>wrap <00:53:38.070>this <00:53:38.310>up <00:53:38.510>even <00:53:38.750>though <00:53:38.990>there's <00:53:39.470>probably <00:53:39.930>a <00:53:40.070>hundred <00:53:40.230>more <00:53:40.430>questions <00:53:40.950>to <00:53:41.190>ask <00:53:41.390>we <00:53:41.810>could <00:53:42.030>talk <00:53:42.250>for <00:53:42.430>days <00:53:42.810>but <00:53:43.070>you're <00:53:43.270>right <00:53:43.450>but <00:53:43.930>I <00:53:45.050>do <00:53:45.330>have <00:53:45.650>so <00:53:46.010>I'm <00:53:46.210>gonna <00:53:46.370>ask <00:53:46.730>each <00:53:47.010>one <00:53:47.190>of <00:53:47.310>you <00:53:47.570>a <00:53:47.930>question. 107 00:53:48.845 --> 00:54:15.485 And <00:53:49.125>then <00:53:49.385>I'm <00:53:49.925>going <00:53:50.025>to <00:53:50.105>answer <00:53:50.365>the <00:53:50.525>question <00:53:50.805>myself <00:53:51.165>if <00:53:51.425>you <00:53:51.605>didn't <00:53:52.185>copy <00:53:52.525>my <00:53:52.725>answer. <00:53:53.465>Dan, <00:53:54.205>favorite <00:53:54.565>feature <00:53:55.045>or <00:53:55.505>the <00:53:55.945>one <00:53:56.185>you're <00:53:56.345>most <00:53:56.605>proud <00:53:56.885>of? <00:53:57.425>Ooh. <00:53:58.165>Love <00:53:58.505>that. <00:53:58.905>Gosh. <00:53:59.405>Ooh. <00:54:00.145>I <00:54:00.645>don't <00:54:00.845>know. <00:54:01.205>I'm <00:54:01.645>torn <00:54:01.985>between <00:54:02.365>API <00:54:03.145>and <00:54:04.125>automations. <00:54:05.625>Yeah. <00:54:05.925>Clever <00:54:06.165>stuff. <00:54:06.705>Yeah. <00:54:07.145>Okay. <00:54:07.825>Okay. <00:54:08.805>Nathan. <00:54:09.745>For <00:54:10.065>me, <00:54:10.385>it's <00:54:10.525>got <00:54:10.685>to <00:54:10.765>be <00:54:10.885>the <00:54:11.065>whole <00:54:11.225>booking <00:54:11.505>process <00:54:12.145>because <00:54:12.645>that <00:54:13.185>is <00:54:13.405>a <00:54:13.565>real <00:54:13.905>actual <00:54:14.625>time <00:54:15.125>sock. 108 00:54:15.485 --> 00:54:41.665 And <00:54:16.225>with <00:54:16.625>this, <00:54:16.985>you <00:54:17.065>send <00:54:17.345>a <00:54:17.465>booking <00:54:17.705>link <00:54:18.005>in <00:54:18.145>an <00:54:18.265>email <00:54:18.585>and <00:54:19.525>the <00:54:19.985>podcast <00:54:20.505>episode <00:54:21.145>and <00:54:21.385>everything <00:54:21.665>is <00:54:21.945>made. <00:54:22.885>You <00:54:22.985>don't <00:54:23.145>have <00:54:23.225>to <00:54:23.345>do <00:54:23.565>anything. <00:54:24.285>All <00:54:24.425>you <00:54:24.545>have <00:54:24.645>to <00:54:24.745>do <00:54:24.885>is <00:54:25.025>go <00:54:25.225>in <00:54:25.385>at <00:54:25.485>one <00:54:25.665>point <00:54:25.925>and <00:54:26.085>say, <00:54:26.685>actually, <00:54:27.065>yeah, <00:54:27.285>they <00:54:27.385>look <00:54:27.585>they <00:54:27.765>look <00:54:27.985>like <00:54:28.145>the <00:54:28.265>kind <00:54:28.405>of <00:54:28.465>guests. <00:54:28.745>You <00:54:28.765>click <00:54:28.965>a <00:54:29.065>button <00:54:29.265>to <00:54:29.445>confirm <00:54:29.805>them <00:54:29.945>and

<00:54:30.045>then <00:54:30.165>all <00:54:30.425>these <00:54:30.665>other <00:54:30.825>things <00:54:31.065>happen <00:54:31.305>in <00:54:31.445>the <00:54:31.525>background. <00:54:32.145>So <00:54:32.285>it's <00:54:32.585>it's <00:54:32.925>brilliant <00:54:33.205>from <00:54:33.765>that. <00:54:34.345>Can <00:54:34.425>I <00:54:34.705>add? <00:54:35.425>Have you <00:54:35.445>changed <00:54:35.705>your <00:54:35.905>mind? <00:54:36.165>No, <00:54:36.645>no, <00:54:37.025>it's <00:54:37.185>too <00:54:37.385>late. <00:54:38.445>Guest <00:54:38.705>portal. <00:54:39.365>Oh, <00:54:39.565>yeah. <00:54:40.125>Yeah. <00:54:40.685>Yeah. <00:54:41.045>The <00:54:41.125>guest <00:54:41.305>portal. 109 00:54:41.865 --> 00:54:45.325 Yeah, <00:54:42.005>the <00:54:42.105>guest <00:54:42.245>network. <00:54:42.765>We didn't <00:54:42.925>even <00:54:43.085>talk <00:54:43.385>about <00:54:43.605>the <00:54:43.765>guest <00:54:43.965>portal, <00:54:44.525>did <00:54:44.645>we? <00:54:44.785>We <00:54:45.025>just. 110 00:54:47.085 --> 00:55:22.535 Oh, yeah. We're actually in there at the minute episode. Yeah. We've been having a chat. We've got a whole chat widget buried inside the episode. And the chat widget of all the things. I have to say that's my favorite thing. I know that that's crazy, but looking at it from the guest point of view, because I'm looking at it from the guest point of view, I think that it was really cool that leading up to this episode, we had some interactions, and they were real-time-ish. Obviously, it was like I typed and then you came on because you're 15,000 hours ahead of me, and you came on when it was convenient for you. 111 00:55:22.535 --> 00:55:54.475 But what I really liked is it gave this a better feeling of pre-show collaboration that doesn't normally happen. And so I was thinking about that. Actually, last night I was in the shower and I was like, you know, that's really a cool feature that, you know, that we just kind of like, we kind of take chatting for granted. But what's nice is that it's not like a channel full of 100 people. It's a channel of the people that are relevant to that episode of that show. And so you're only talking about those things. 112 00:55:54.985 --> 00:56:29.585 And it makes it really easy to focus and kind of plan and kind of see where things are going. And so I really enjoy that feature a lot, actually. So we had this in the old platform, but it was in a separate UI. You had to click into another tab, do the chat and then come back somewhere else. So this all happens alongside things like the show notes. It's always there. It's like stuck to the side. Right. And you're absolutely right. Like I've now done probably about seven or eight episodes, maybe six or seven episodes through show.fm every time the chat has been busy. 113 00:56:29.865 --> 00:57:14.970 Yeah. <00:56:30.645>And <00:56:31.025>I <00:56:31.265>didn't <00:56:31.985>expect <00:56:32.385>that, <00:56:32.805>but <00:56:33.665>we've <00:56:34.145>got <00:56:34.325>like <00:56:34.525>emoji <00:56:34.945>support <00:56:35.385>and <00:56:35.525>people <00:56:35.745>quickly <00:56:36.105>find <00:56:36.385>that <00:56:36.605>and, <00:56:36.825>you <00:56:36.905>know, <00:56:37.205>fire <00:56:37.525>and, <00:56:38.045>you <00:56:38.265>know, <00:56:38.465>hearts <00:56:38.725>and <00:56:39.005>all <00:56:39.125>that <00:56:39.265>going. <00:56:39.925>And <00:56:40.005>we've <00:56:40.325>probably <00:56:40.665>got <00:56:40.985>in <00:56:41.225>the <00:56:41.425>chat <00:56:41.865>for <00:56:42.105>this <00:56:42.485>one, <00:56:42.985>we've <00:56:43.145>probably <00:56:43.425>got <00:56:43.665>about, <00:56:44.065>I <00:56:44.145>would <00:56:44.285>say <00:56:44.445>about. <00:56:44.990>20, <00:56:45.990>25 <00:56:46.430>something <00:56:47.070>like <00:56:47.310>that <00:56:47.470>comments <00:56:47.830>I'm <00:56:48.310>guessing <00:56:48.630>and <00:56:49.450>all <00:56:49.770>it <00:56:49.990>took <00:56:50.230>was <00:56:50.510>for <00:56:50.690>one <00:56:50.910>of <00:56:51.030>us <00:56:51.170>to <00:56:51.330>kickstart <00:56:51.850>it <00:56:52.230>so <00:56:52.490>yeah <00:56:52.750>if <00:56:53.170>you're <00:56:53.350>the <00:56:53.430>podcast <00:56:53.730>host <00:56:54.230>you <00:56:54.470>just <00:56:54.670>write <00:56:55.010>something <00:56:55.410>they <00:56:55.830>all <00:56:56.070>get <00:56:56.270>the <00:56:56.430>email <00:56:56.770>to <00:56:57.070>say <00:56:57.330>there's <00:56:57.630>an <00:56:57.730>update <00:56:58.110>going <00:56:58.410>right <00:56:58.750>in <00:56:59.070>and <00:56:59.530>then <00:56:59.710>off <00:57:00.130>it <00:57:00.270>goes <00:57:00.550>and <00:57:00.710>you <00:57:00.790>just <00:57:00.950>rip <00:57:01.250>around <00:57:01.650>what's <00:57:01.970>going <00:57:02.210>on <00:57:02.470>it's <00:57:03.050>brilliant <00:57:03.370>yeah <00:57:03.830>yeah <00:57:04.070>it <00:57:04.450>really <00:57:04.750>it <00:57:05.050>really <00:57:05.330>is <00:57:05.570>cool <00:57:05.890>yeah <00:57:06.350>you <00:57:06.690>think <00:57:06.850>all <00:57:06.990>the <00:57:07.130>show <00:57:07.430>notes <00:57:07.670>which <00:57:07.890>are <00:57:08.030>the <00:57:08.110>live <00:57:08.490>collaboration <00:57:09.090>there <00:57:09.690>you <00:57:09.790>can <00:57:09.930>see <00:57:10.150>kind <00:57:10.370>of <00:57:10.490>google <00:57:10.870>doc <00:57:11.230>type <00:57:11.470>environment <00:57:11.890>and <00:57:12.210>I <00:57:12.470>guess <00:57:12.830>yeah <00:57:13.030>we <00:57:13.210>didn't <00:57:13.370>even <00:57:13.510>talk <00:57:13.750>about <00:57:13.930>the <00:57:14.090>guest <00:57:14.270>portal <00:57:14.590>but <00:57:14.790>it <00:57:14.910>is 114 00:57:14.970 --> 00:58:14.890 very <00:57:15.270>cool <00:57:15.610>because <00:57:15.950>like <00:57:16.210>for <00:57:16.430>me <00:57:16.730>like <00:57:17.310>I'm <00:57:17.530>gonna <00:57:17.670>be <00:57:17.870>on <00:57:18.230>your

<00:57:18.550>show <00:57:18.870>on <00:57:19.130>Monday <00:57:19.490>I <00:57:19.910>think <00:57:20.130>it's <00:57:20.390>now <00:57:20.570>your <00:57:20.850>show <00:57:21.130>just <00:57:21.450>so <00:57:21.610>that <00:57:21.690>we <00:57:21.830>are <00:57:22.030>clear <00:57:22.790>yes <00:57:23.890>because <00:57:24.070>I've <00:57:24.290>taken <00:57:24.530>it <00:57:24.750>over <00:57:24.970>that's <00:57:25.450>right <00:57:25.550>yeah <00:57:26.130>yeah <00:57:26.510>and <00:57:27.090>it <00:57:27.250>shows <00:57:27.590>like <00:57:27.990>right <00:57:28.230>there <00:57:28.470>these <00:57:28.750>are <00:57:28.870>the <00:57:28.970>shows <00:57:29.190>you're <00:57:29.410>gonna <00:57:29.550>be <00:57:29.770>on <00:57:30.130>and <00:57:30.270>then <00:57:30.390>you <00:57:30.550>click <00:57:30.730>on <00:57:30.930>that <00:57:31.170>and <00:57:31.410>and <00:57:31.590>it's <00:57:31.870>just <00:57:32.050>oh <00:57:32.390>yeah <00:57:32.610>so <00:57:32.950>when <00:57:33.190>you <00:57:33.410>log <00:57:33.710>in <00:57:33.870>of <00:57:34.010>course <00:57:34.250>you <00:57:34.510>have <00:57:34.790>a <00:57:34.930>list <00:57:35.150>of <00:57:35.330>all <00:57:35.470>the <00:57:35.610>shows <00:57:35.870>about <00:57:36.230>the <00:57:36.530>shows <00:57:36.850>that <00:57:37.050>I'm <00:57:37.170>gonna <00:57:37.290>write <00:57:37.530>yeah <00:57:38.050>yeah <00:57:38.290>I <00:57:38.650>can <00:57:38.830>see <00:57:39.030>you <00:57:39.190>spend <00:57:39.450>a <00:57:39.590>lot <00:57:39.670>of <00:57:39.790>time <00:57:39.990>in <00:57:40.170>the <00:57:40.250>guest <00:57:40.470>portal <00:57:40.830>yes <00:57:41.330>so <00:57:41.670>my <00:57:41.970>because <00:57:42.410>I <00:57:42.770>have <00:57:43.170>a <00:57:43.410>different <00:57:43.650>set <00:57:43.870>of <00:57:44.030>privileges <00:57:44.470>than <00:57:44.770>you <00:57:44.950>you <00:57:44.990>Because <00:57:45.490>that's <00:57:45.870>how <00:57:45.990>the <00:57:46.110>platform <00:57:46.410>works <00:57:46.750>you <00:57:46.870>know <00:57:46.950>different <00:57:47.210>people <00:57:47.650>and <00:57:48.010>because <00:57:48.230>I <00:57:48.550>run <00:57:48.990>this <00:57:49.410>podcast <00:57:49.850>yeah <00:57:50.230>I <00:57:50.450>have <00:57:50.870>a <00:57:51.010>slightly <00:57:51.330>more <00:57:51.550>complicated <00:57:52.030>interface <00:57:52.530>and <00:57:52.950>so <00:57:53.150>it's <00:57:53.410>different <00:57:53.810>for <00:57:54.070>you <00:57:54.190>and <00:57:54.390>I <00:57:54.510>kind <00:57:54.710>of <00:57:54.830>forget <00:57:55.110>sometimes <00:57:55.570>what <00:57:55.790>yours <00:57:56.050>looks <00:57:56.330>like <00:57:56.630>but <00:57:57.050>I <00:57:57.190>have <00:57:57.390>that <00:57:57.570>dashboard <00:57:58.010>as <00:57:58.290>well <00:57:58.630>but <00:57:59.010>also <00:57:59.290>because <00:57:59.650>you're <00:58:00.210>part <00:58:00.490>of <00:58:00.670>my <00:58:01.010>and <00:58:01.230>I'm <00:58:01.350>doing <00:58:01.510>air <00:58:01.730>quotes <00:58:01.990>here <00:58:02.190>team <00:58:02.690>I <00:58:03.710>can <00:58:03.910>just <00:58:04.150>add <00:58:04.450>you <00:58:04.750>in <00:58:05.010>to <00:58:05.190>any <00:58:05.490>episode <00:58:05.930>by <00:58:06.210>clicking <00:58:06.490>a <00:58:06.650>button <00:58:06.910>so <00:58:07.210>if <00:58:07.410>I <00:58:07.570>wanted <00:58:07.830>you <00:58:08.070>to <00:58:08.230>just <00:58:08.390>drop <00:58:08.650>into <00:58:08.910>an <00:58:09.110>episode <00:58:09.550>I <00:58:10.230>can <00:58:10.350>just <00:58:10.490>click <00:58:10.670>a <00:58:10.810>button <00:58:11.010>you're <00:58:11.470>in <00:58:11.710>you <00:58:11.970>can <00:58:12.150>then <00:58:12.330>kind <00:58:12.570>of <00:58:12.650>manage <00:58:12.970>that <00:58:13.170>episode <00:58:13.530>on <00:58:13.770>my <00:58:13.950>behalf <00:58:14.270>and <00:58:14.570>there's 115 00:58:14.890 --> 00:58:44.570 this whole team system going on but it's absolutely fantastic and like I said we didn't really even get into the guest portal because we're just talking about running it from the host point of view but the guest portal really is a whole nother powerful part of the whole show.fm product yeah we're both quite proud aren't we Dan I think We are. Yes. It's actually exciting to see people as proud as they are of the child that they've created. So, you know, yeah, I'm the child that they are as well. 116 00:58:44.850 --> 00:59:13.190 Yes. <00:58:47.230>So, <00:58:47.890>yeah, <00:58:48.170>well, <00:58:48.470>this <00:58:48.870>has <00:58:49.010>been <00:58:49.170>fantastic. <00:58:49.910>Is <00:58:50.010>there <00:58:50.110>anything <00:58:50.410>else <00:58:50.710>that <00:58:50.910>you <00:58:51.030>feel <00:58:51.270>like <00:58:51.470>I <00:58:51.610>might <00:58:51.810>have <00:58:51.930>missed <00:58:52.270>in <00:58:52.470>all <00:58:52.670>of <00:58:52.810>this? <00:58:53.130>I <00:58:53.290>feel <00:58:53.530>like <00:58:53.710>there <00:58:53.850>probably <00:58:54.290>is. <00:58:54.690>I <00:58:54.910>think <00:58:55.030>the <00:58:55.170>bit <00:58:55.310>that <00:58:55.450>we're <00:58:55.590>trying <00:58:55.710>to <00:58:55.830>drill <00:58:56.050>home <00:58:56.290>at <00:58:56.430>the <00:58:56.510>moment <00:58:56.770>is <00:58:57.150>that <00:58:57.390>if <00:58:57.590>you've <00:58:57.770>got <00:58:57.870>an <00:58:58.010>intuition <00:58:58.350>that <00:58:58.530>you <00:58:58.570>want <00:58:58.750>to <00:58:58.830>do <00:58:58.950>a <00:58:59.070>podcast <00:58:59.410>or <00:58:59.850>that <00:59:00.090>you <00:59:00.250>have <00:59:00.430>a <00:59:00.550>podcast <00:59:00.850>that <00:59:01.090>kind <00:59:01.250>of <00:59:01.370>maybe <00:59:01.650>fell <00:59:02.130>into <00:59:02.810>disrepair <00:59:03.790>and <00:59:03.990>you <00:59:04.070>never <00:59:04.330>carried <00:59:04.750>on, <00:59:05.090>definitely <00:59:05.430>have <00:59:05.850>a <00:59:05.950>look.

<00:59:06.370>This <00:59:06.530>may <00:59:06.750>well <00:59:06.990>take <00:59:07.290>away <00:59:07.470>a <00:59:07.630>lot <00:59:07.730>of <00:59:07.830>the <00:59:07.950>pain <00:59:08.170>points. <00:59:08.670>And <00:59:08.730>just <00:59:08.970>bear <00:59:09.230>in <00:59:09.370>mind <00:59:09.610>that <00:59:09.830>we <00:59:09.970>are <00:59:10.130>doing <00:59:10.350>this <00:59:10.650>100 <00:59:11.190>people <00:59:12.050>license <00:59:12.730>thing. 117 00:59:13.330 --> 00:59:31.910 And what I mean by that is we're onboarding 100 different people at this price point. Basically, it's $11 a month. That includes hosting the whole guest network teams, everything that we've described today. There's a lot of depth and a lot of breadth. And you can find that at the founders page, which is show.fm forward slash. 118 00:59:34.120 --> 01:00:00.140 And <00:59:34.740>there <00:59:35.360>is <00:59:35.580>a <00:59:35.760>button <00:59:36.160>on <00:59:36.620>the <00:59:36.740>front <00:59:36.940>page <00:59:37.380>that <00:59:37.580>says <00:59:38.120>Founders, <00:59:38.760>I <00:59:38.920>think <00:59:39.080>Founders <00:59:39.580>Special <00:59:39.880>or <00:59:40.060>something <00:59:40.300>like <00:59:40.520>that. <00:59:40.880>I <00:59:41.080>just <00:59:41.580>want <00:59:41.700>to <00:59:41.820>reiterate <00:59:42.180>that <00:59:42.480>we're <00:59:42.760>offering <00:59:43.040>the <00:59:43.200>studio <00:59:43.740>plan <00:59:44.320>under <00:59:45.600>the <00:59:45.780>founders <00:59:46.120>as <00:59:46.440>a <00:59:46.880>founders <00:59:47.200>deal. <00:59:47.580>So <00:59:48.200>you've <00:59:48.380>got <00:59:48.480>three <00:59:48.860>years <00:59:49.360>of <00:59:49.520>access <00:59:49.860>to <00:59:50.540>the <00:59:51.300>entire <00:59:51.600>platform <00:59:52.020>under <00:59:52.360>the <00:59:52.540>studio <00:59:52.980>plan. <00:59:53.420>We <00:59:54.040>very <00:59:54.520>intentionally <00:59:55.200>haven't <00:59:55.740>made <00:59:55.920>this <00:59:56.080>a <00:59:56.200>lifetime <00:59:56.420>deal <00:59:56.860>because <00:59:57.380>we <00:59:57.560>want <00:59:57.700>to <00:59:57.860>create <00:59:58.660>a <00:59:58.900>sustainable <00:59:59.500>business <00:59:59.860>here. 119 01:00:00.140 --> 01:00:28.680 This <01:00:00.360>is <01:00:00.480>what <01:00:00.620>the <01:00:00.760>focus <01:00:01.080>is <01:00:01.380>around <01:00:01.740>here. <01:00:02.060>This <01:00:02.260>is <01:00:02.360>something <01:00:02.620>for <01:00:02.960>the <01:00:03.100>long <01:00:03.320>term <01:00:03.560>here. <01:00:04.380>And <01:00:04.800>the <01:00:05.380>ability <01:00:05.740>to <01:00:05.960>have <01:00:06.260>access <01:00:06.720>to <01:00:07.060>that <01:00:07.300>studio <01:00:07.740>plan <01:00:08.160>actually <01:00:08.980>allows <01:00:09.240>you <01:00:09.340>to <01:00:09.440>publish <01:00:09.760>up <01:00:09.940>to <01:00:10.080>30 <01:00:10.740>episodes <01:00:11.500>a <01:00:11.800>month <01:00:12.260>under <01:00:13.040>it. <01:00:13.440>And <01:00:13.720>you <01:00:13.820>can <01:00:13.920>create <01:00:14.080>as <01:00:14.260>many <01:00:14.520>podcasts <01:00:15.020>as <01:00:15.220>you <01:00:15.300>want. <01:00:15.640>There's <01:00:15.780>no <01:00:15.900>limitation <01:00:16.300>to <01:00:16.620>the <01:00:16.760>number <01:00:17.060>of <01:00:17.220>podcasts. <01:00:18.360>You've <01:00:18.840>got <01:00:18.920>your <01:00:19.040>teams <01:00:19.360>in <01:00:19.560>there <01:00:19.820>so <01:00:20.040>you <01:00:20.140>can <01:00:20.260>have <01:00:20.400>multiple <01:00:20.860>team <01:00:21.100>members <01:00:21.420>supporting <01:00:21.880>it. <01:00:22.240>Three <01:00:22.660>seats <01:00:23.060>included. <01:00:23.760>There's <01:00:23.880>a <01:00:23.980>heck <01:00:24.700>of <01:00:24.840>a <01:00:24.940>lot <01:00:25.120>that's <01:00:25.360>included <01:00:25.780>for <01:00:26.200>equivalent <01:00:27.300>to <01:00:27.660>$11 <01:00:28.140>a <01:00:28.480>month. 120 01:00:28.680 --> 01:00:54.990 Yeah, <01:00:29.140>that's <01:00:29.360>actually <01:00:29.740>very, <01:00:30.580>very <01:00:30.780>reasonable. <01:00:31.660>And <01:00:32.060>I <01:00:32.260>just <01:00:32.460>I <01:00:32.640>just <01:00:32.880>wanted <01:00:33.120>to <01:00:33.300>say <01:00:33.500>one <01:00:33.720>more <01:00:33.860>thing <01:00:34.060>because <01:00:34.260>you <01:00:34.440>kind <01:00:34.720>of <01:00:34.860>touched <01:00:35.100>on <01:00:35.280>it, <01:00:35.420>Nathan, <01:00:35.780>which <01:00:35.920>is <01:00:36.060>if <01:00:36.380>you <01:00:36.500>are <01:00:36.660>just <01:00:37.120>starting <01:00:37.680>out <01:00:38.100>a <01:00:38.460>podcast <01:00:38.960>and <01:00:39.800>you <01:00:39.980>don't <01:00:40.300>even <01:00:40.500>know <01:00:40.700>what <01:00:40.860>you <01:00:40.960>need, <01:00:41.320>but <01:00:41.380>you're <01:00:41.560>just <01:00:41.880>getting <01:00:42.140>going. <01:00:42.580>This <01:00:42.860>is <01:00:43.000>a <01:00:43.120>great <01:00:43.400>place <01:00:43.700>to <01:00:43.860>start <01:00:44.060>because <01:00:44.280>even <01:00:44.580>if <01:00:44.760>you <01:00:44.840>don't <01:00:45.040>use <01:00:45.400>all <01:00:45.580>the <01:00:45.720>features. <01:00:46.570>You <01:00:46.910>will <01:00:47.150>grow <01:00:47.430>into <01:00:47.810>using <01:00:48.250>them. <01:00:48.870>And <01:00:48.970>with <01:00:49.170>any <01:00:49.430>system, <01:00:50.070>if <01:00:50.190>you <01:00:50.330>start <01:00:50.630>out <01:00:50.930>with <01:00:51.170>the <01:00:51.330>right <01:00:51.570>system, <01:00:52.310>it <01:00:52.630>makes <01:00:52.890>life <01:00:53.110>so <01:00:53.370>much <01:00:53.610>easier <01:00:54.010>going <01:00:54.310>down <01:00:54.510>the <01:00:54.670>road. 121 01:00:55.130 --> 01:01:25.830 This <01:00:55.430>is <01:00:55.590>gonna <01:00:55.770>sound <01:00:56.070>so <01:00:56.330>boastful, <01:00:57.150>but <01:00:57.290>I'm <01:00:57.630>going <01:00:57.830>to

<01:00:58.050>say <01:00:58.310>it. <01:00:58.890>There <01:00:59.190>is <01:00:59.550>genuinely <01:01:00.650>nothing <01:01:02.070>like <01:01:02.770>it. <01:01:03.210>There <01:01:03.430>is <01:01:03.610>no <01:01:04.050>tool <01:01:04.350>out <01:01:04.630>there <01:01:04.930>that <01:01:05.250>does <01:01:05.530>a <01:01:05.750>fraction <01:01:06.490>of <01:01:06.950>what <01:01:07.170>this <01:01:07.430>does. <01:01:07.710>It's <01:01:08.150>born <01:01:08.370>out <01:01:08.550>of <01:01:08.670>a <01:01:08.810>lot <01:01:08.970>of <01:01:09.130>thinking, <01:01:09.770>a <01:01:09.850>lot <01:01:09.990>of <01:01:10.130>hard <01:01:10.350>work <01:01:10.710>and <01:01:10.950>a <01:01:11.110>lot <01:01:11.330>of <01:01:11.550>botting <01:01:12.150>up <01:01:12.370>against <01:01:12.730>myriad <01:01:13.550>problems <01:01:14.210>and <01:01:14.970>trying <01:01:15.250>to <01:01:15.390>fix <01:01:15.630>them <01:01:15.770>all <01:01:16.030>in <01:01:16.290>one <01:01:16.530>platform. <01:01:17.410>So <01:01:17.550>if <01:01:17.970>you <01:01:18.110>are <01:01:18.310>starting <01:01:18.650>out, <01:01:19.210>I <01:01:19.350>suspect <01:01:19.930>that <01:01:20.290>you <01:01:20.830>will <01:01:21.170>get <01:01:21.590>a <01:01:21.850>lot <01:01:22.050>of <01:01:22.170>benefit <01:01:22.550>out <01:01:22.810>of <01:01:22.950>it. <01:01:23.690>Yeah. <01:01:24.390>Thank <01:01:24.830>you, <01:01:25.070>Mark. <01:01:25.430>Appreciate <01:01:25.670>it. 122 01:01:25.910 --> 01:01:38.470 Yeah. <01:01:26.170>And <01:01:26.390>Nathan, <01:01:27.050>I'm <01:01:27.150>sure <01:01:27.310>you <01:01:27.450>wake <01:01:27.690>up <01:01:27.850>every <01:01:28.070>day <01:01:28.290>and <01:01:28.490>feel <01:01:28.970>like <01:01:29.230>I <01:01:29.510>wish <01:01:29.770>I <01:01:29.930>had <01:01:30.150>this <01:01:30.450>on <01:01:30.690>day <01:01:30.870>one. <01:01:31.190>Oh, <01:01:31.890>yeah. <01:01:32.350>Yeah. <01:01:32.930>Or <01:01:33.330>what <01:01:33.750>actually <01:01:34.050>happens <01:01:34.310>at <01:01:34.450>the <01:01:34.530>minute <01:01:34.670>is <01:01:34.810>I <01:01:34.930>wake <01:01:35.130>up <01:01:35.270>and <01:01:35.390>I <01:01:35.450>think, <01:01:35.670>what's <01:01:35.850>Dan <01:01:36.090>got <01:01:36.270>for <01:01:36.410>me <01:01:36.530>today? <01:01:37.050>That's <01:01:37.290>there <01:01:38.010>you <01:01:38.190>go. 123 01:01:40.070 --> 01:02:12.625 Christmas every day. It is really like he totally. Earlier today, just this whole WordPress plugin thing which is just utterly brilliant. If you're a WordPresser, there is no better way to do podcasting than the platform that we now have. Genuinely, there's nothing which comes close. So there we go. Thank you for joining me on my show. I thank you once again for asking me to do this. Just go to show.fm and check it out. It'll be well worth your time. 124 01:02:12.625 --> 01:02:41.695 Yeah. <01:02:13.345>Can <01:02:13.425>we, <01:02:13.965>just <01:02:14.985>for <01:02:15.505>future, <01:02:16.145>can <01:02:16.485>you <01:02:16.625>do <01:02:16.765>all <01:02:16.945>the <01:02:17.085>episodes <01:02:17.665>and <01:02:18.125>I'll <01:02:18.325>take <01:02:18.545>all <01:02:18.725>the <01:02:18.865>credit <01:02:19.185>and, <01:02:19.945>you <01:02:20.945>know, <01:02:21.225>that'd <01:02:21.505>be <01:02:21.565>great. <01:02:22.205>I'm <01:02:22.565>a <01:02:23.405>total <01:02:23.665>behind <01:02:24.045>the <01:02:24.245>scenes <01:02:24.505>person <01:02:24.865>and <01:02:25.085>you <01:02:25.205>could <01:02:25.365>even <01:02:25.605>AI <01:02:25.925>your <01:02:26.245>face <01:02:26.585>on <01:02:26.805>it <01:02:26.965>and, <01:02:27.545>you <01:02:27.645>know. <01:02:28.065>Oh, <01:02:28.725>no <01:02:29.145>AI <01:02:29.485>wants <01:02:30.005>to <01:02:30.165>look <01:02:30.325>at <01:02:30.425>my <01:02:30.605>face. <01:02:31.045>I <01:02:31.345>really <01:02:31.705>appreciate <01:02:32.125>it, <01:02:32.405>Mark. <01:02:32.645>Thank <01:02:32.725>you <01:02:32.885>so <01:02:33.045>much. <01:02:33.225>Yeah. <01:02:33.405>Well, <01:02:33.745>thank <01:02:33.845>you <01:02:33.985>so <01:02:34.205>much. <01:02:34.645>Very <01:02:34.985>grateful, <01:02:35.405>Mark. <01:02:35.645>Thank <01:02:35.745>you. <01:02:36.105>Oh, <01:02:36.385>of <01:02:36.525>course. <01:02:40.495>Do <01:02:40.895>we <01:02:40.995>need <01:02:41.115>to <01:02:41.215>do <01:02:41.355>this? 125 01:02:42.255 --> 01:02:47.505 No. <01:02:42.775>Even though <01:02:42.835>no <01:02:43.035>one <01:02:43.135>can <01:02:43.335>see <01:02:43.555>us? <01:02:43.735>Yeah. <01:02:44.045>No <01:02:44.245>one <01:02:44.325>can <01:02:44.585>see <01:02:44.765>us. <01:02:45.125>No <01:02:45.225>capturing <01:02:45.705>of <01:02:45.945>the <01:02:46.045>video. <01:02:46.525>Right, <01:02:46.705>let <01:02:46.785>me <01:02:46.945>stop <01:02:47.245>there. 126 01:02:51.865 --> 01:03:05.525 What <01:02:52.345>we're <01:02:52.725>trying <01:02:53.125>to <01:02:53.305>do <01:02:53.545>here <01:02:53.785>with <01:02:53.925>the <01:02:54.025>platform <01:02:54.345>is <01:02:54.845>utilize <01:02:55.885>AI <01:02:56.285>in <01:02:56.665>a <01:02:56.765>genuinely <01:02:57.265>useful <01:02:57.885>way. <01:02:59.005>Sorry, <01:02:59.645>ice <01:02:59.825>cream <01:03:00.005>bad. <01:03:00.245>It's <01:03:00.405>the ice <01:03:00.605>cream <01:03:00.825>bad <01:03:01.025>again. <01:03:02.265>Hang <01:03:02.745>on. <01:03:03.465>I'm <01:03:03.925>going to <01:03:04.005>just <01:03:04.225>mark <01:03:04.465>that <01:03:04.605>as <01:03:04.765>ice <01:03:05.045>cream. 127 01:03:07.225 --> 01:03:15.305 Ice <01:03:07.705>cream. <01:03:08.805>I <01:03:09.265>think <01:03:09.465>you <01:03:09.665>should <01:03:09.845>name <01:03:10.065>this <01:03:10.265>show <01:03:10.565>the <01:03:10.805>ice <01:03:11.165>cream <01:03:11.705>front <01:03:11.945>takes <01:03:12.185>over <01:03:12.685>WP <01:03:14.025>Builds. <01:03:14.745>Has <01:03:14.905>it <01:03:15.025>gone? 128 01:03:16.565 --> 01:03:20.125 Gone. <01:03:17.405>Okay. <01:03:18.065>Where <01:03:18.285>were <01:03:18.725>we? <01:03:19.325>Not <01:03:19.665>a <01:03:19.825>clue. 129 01:03:28.885 --> 01:03:31.065 That <01:03:29.485>was <01:03:29.665>really <01:03:29.965>great. <01:03:30.505>Thank <01:03:30.605>you <01:03:30.805>Mark.