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The application of data in the automotive retail environment becomes exponentially beneficial when sales professionals can speak to the motivations of a customer buying or servicing a car. The journey of our guest, Steve DeWitt, from dealer executive to now working at the leading automotive company for predictive analytics, automotiveMastermind, shares some valuable insight into how automotive retailers can better talk to customers. And spoiler alert, his insight on delivering a better customer experience was derived when he was a dealer executive being pitched by vendors. Now, the tables are turned. Tune in to episode #89 to hear how automotive retailers can better present themselves to customers.
Featured Guest:
Steve DeWitt  |  LinkedIn
Resources:
Benefits of Big Data
Effective and Efficient Conquest Marketing
Loyalty, Fueled by Powerful Data
Market EyeQ Benefits
Don’t Let Sales Drive Past Your Dealership
The Predictive Campaign Cycle
Convert Service Drive Insights into New Sales




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News, culture, and society of automobility and advanced transportation. Follow Dennis, Kelly, and Rudy as they navigate and discuss the key automotive and transportation issues, trends, and policies that will be factors in the November 2020 elections.
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English
United States
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