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ABOUT THIS EPISODE

Lead generation is big business, and no one knows this better than automotive retailers. They’ve toyed around with all gimmicks and tricks in order to solicit a conversion. Now, in the digital age, the tactics are changing. Information is readily available, and the apprehension of working with retailers is even greater. Hunter Swift, who makes his second cameo on Wisco Weekly, shares insight onto automotive lead generation. Having worked at a CRM company, Dealersocket, to now with Dealer World, an automotive advertising agency, he brings a unique angle into the how and why of lead generation. Featured Guest Hunter Swift
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English
United States
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TRANSCRIPT

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