Full Transcript for Summit Speaker-Affiliate Success with Dama Jue

small Dama Jue: 00:01:54 percentage or a commission of every sale. Dama Jue: 00:01:57 And the commission can range, but, it's always nice to get those Dama Jue: 00:02:01 little notifications, like you've referred a sale- it's always fun. Dama Jue: 00:02:05 So just in terms of like, an overview, there are some kind Dama Jue: 00:02:09 of essentials that you... Dama Jue: 00:02:11 that are so important that a lot of times I think people overlook. So number one: 00:02:16 make it relatable. So number one: 00:02:19 This is huge. So number one: 00:02:21 We often think a lot about what I'm getting out of this as a speaker, So number one: 00:02:24 but what's in it for my audience? So number one: 00:02:26 Why do they care? So number one: 00:02:28 Why should they care? So number one: 00:02:29 And we'll talk a little bit more about this in this presentation, So number one: 00:02:31 but make it relatable. So number one: 00:02:34 Make the effort. So number one: 00:02:35 If you're going to send only one email or do one social media posts, make sure So number one: 00:02:39 you relate the summit and the promise of the summit to your specific audience. So number one: 00:02:44 That's huge. So number one: 00:02:46 And then another thing that I see is you the best promoters and speaker So number one: 00:02:51 affiliates, they start early and actually schedule in the time for promoting. So number one: 00:02:56 'Cause we often think, "okay, the summit is October 5-7. So number one: 00:03:00 Cool, I'll just make sure I'm there for that," but actually that's way too So number one: 00:03:03 late to be thinking about promoting. So number one: 00:03:05 You're supposed to promote earlier. So number one: 00:03:07 You want to get people on the registration page early so they can So number one: 00:03:10 block the time off, be excited, all those things, and that you can earn. So number one: 00:03:14 So make the schedule. So number one: 00:03:16 And I'm going to give you guys like, a legit - get your pen out, we have homework So number one: 00:03:19 - I'm gonna give you guys a schedule. So number one: 00:03:21 So start that early. So number one: 00:03:23 The minute you accept a speaking agreement, make sure you're putting So number one: 00:03:27 that on your schedule, on your calendar, not only when the summit is going to So number one: 00:03:30 be, but when you need to be promoting, because that's a very easy to overlook So number one: 00:03:34 and you can get it done early. So number one: 00:03:38 And then the next thing is big is a big key is to be efficient and kind of So number one: 00:03:44 direct your blows or put your energy behind where it's going to have the most So number one: 00:03:47 bang for the buck, energy and time-wise. So number one: 00:03:50 Because I don't know a single entrepreneur speaker who's So number one: 00:03:53 like, "I just have so much

time! So number one: 00:03:56 I can just spend a million, you know, I have... So number one: 00:03:58 I'm just rolling deep in time." So number one: 00:04:00 We're all super busy and pulled in a million directions. So number one: 00:04:03 Being a business owner is wearing many, many hats, so be efficient. So number one: 00:04:07 Think about... So number one: 00:04:08 think about where your audience is most active - not just numbers, like So number one: 00:04:13 well, I have the biggest following over here, but then my engagement rate So number one: 00:04:16 is low here, or I have this massive 5,000 person Facebook group, but So number one: 00:04:21 nobody's posted in there in forever. So number one: 00:04:23 So think about where your audience is most engaged and then focus on... So number one: 00:04:29 focus your attention on there. So number one: 00:04:30 And you can always throw a little post up in that Facebook group later, but So number one: 00:04:35 focus more on where your people are at and where you see the most click and So number one: 00:04:40 forward and share and the most activity. So number one: 00:04:43 And then this is the last, the kind of the basic of being an affiliate So number one: 00:04:48 is be persistent but not pushy. So number one: 00:04:53 And that's tricky. So number one: 00:04:54 A lot of people are like, "oh, I told them about the summit, but I don't want to... So number one: 00:04:58 I don't want to be pushy. So number one: 00:04:59 I don't want to come off salesy." So number one: 00:05:01 Well, this is like a whole 'nother thing, but sales is a service. So number one: 00:05:05 They might desperately need what that summit is about. So number one: 00:05:09 That might be the unstuck moment or the get moving or the take action or So number one: 00:05:14 the light bulb moment that changes the entire trajectory of their business. So number one: 00:05:19 And here you are like, bogarting it over here? So number one: 00:05:22 Like, "oh, I'm speaking at a summit, but don't... So number one: 00:05:24 I don't want to push it to hard!" So number one: 00:05:26 Tell them what it's about and why they're going to benefit from it. So number one: 00:05:29 And don't be afraid to remind them. And some of my favorite things are 00:05:33 slap a little PS in your next weekly email. And some of my favorite things are 00:05:38 How about a catchy hook and say, "I got you. And some of my favorite things are 00:05:40 You can't miss the five steps I laid out to be an effective summits And some of my favorite things are 00:05:45 speaker-affiliate, including one that is going to blow your And some of my favorite things are 00:05:49 mind that so many people have heard," or something like that. And some of my favorite things are 00:05:53 Make it... And some of my favorite things are 00:05:53 I mean, it's sales copy. And some of my favorite things are 00:05:55 You want them to be excited and compelled. And some of my favorite things are 00:05:59 And the role of selling is not just the host's. And some of my favorite things are 00:06:02 You as a speaker, you only benefit the more successful the summit is - that's And some of my favorite things are 00:06:08 more reach, that's more eyes on your content, that's more people knowing And some of my favorite things are 00:06:12 your name and be like, "oh, I know her. And some of my favorite things are 00:06:14 I've heard of Jenn Zellers I've heard her speak at a summit before." And some of my favorite things are 00:06:17 You want that, and that's a big part of being a good speaker and And some of my favorite things are 00:06:21 the perks that you get as a speaker, but you need to do your part too and And some of my favorite things are 00:06:24 get people, get eyes on the page. And some of my favorite things are 00:06:26 So don't be afraid to remind them. And some of my favorite things are 00:06:29 And I'm going to give you, in my little summit affiliate promo plan, a And some of my favorite things are 00:06:33 couple of ways that you can do that. And some of my favorite things are 00:06:34 So I think those are the four tenets: be relatable, start early, And some of my favorite things are 00:06:40 be efficient, and be persistent. Jenn: 00:06:43 Those are fantastic tenets. Jenn: 00:06:45 That is a really great way to approach it. Jenn: 00:06:47 And it makes it feel really doable. Jenn: 00:06:49 So you already covered some of the reasons why it's important for summit speakers Jenn: 00:06:53 to create an affiliate strategy in the last question, but are there any other Jenn: 00:06:57 things that you think are important as to why they should create that affiliate Jenn: 00:07:01 strategy to get a bigger return from their summit speaking experience? Dama Jue: 00:07:05 Yeah, absolutely. Dama Jue: 00:07:06 If you don't make a plan, it's not going to get done and/or it's Dama Jue: 00:07:12 either not going to get done and you're not going to promote it all. Dama Jue: 00:07:14 You'll be embarrassed and be like, "sorry, host, thank you so much for including me. Dama Jue: 00:07:17 I told you I was amped to promote and then I didn't." Dama Jue: 00:07:20 Or you'll be embarrassed and you'll do it at the last second, it will Dama Jue: 00:07:24 be totally half-baked and everyone - including your audience and the Dama Jue: 00:07:28 host - everyone's going to know. Dama Jue: 00:07:30 So yeah, you don't want to leave it to the last second or just hope and Dama Jue: 00:07:34 pray or willy nilly because it's either going to be half-baked or not at Dama Jue: 00:07:38 all, and that's not good for anybody. Jenn: 00:07:40 Yeah. Jenn: 00:07:41 I fully agree. Jenn: 00:07:41 I always try if I'm planning to do a big push with an affiliate or, well,

a Jenn: 00:07:47 promotion as a summit speaker, I guess I should say, I always try to make sure Jenn: 00:07:50 to plan it ahead 'cause personally I... Jenn: 00:07:53 when I do put it off to the last minute, it just doesn't happen. Jenn: 00:07:56 And like you said, I'm like, oh, I kind of let that speaker down. Jenn: 00:08:00 So that kind of leads to... Dama Jue: 00:08:02 And you feel terrible about it. Dama Jue: 00:08:04 Not that... Dama Jue: 00:08:04 it's not a reflection on the summit or the host and... Dama Jue: 00:08:08 or even the quality of the swipe copy they gave you. Dama Jue: 00:08:10 It's just time, you know, crazy busy-ness and ah, I'm going to Dama Jue: 00:08:15 get to it, I'm going to get to. Dama Jue: 00:08:16 And yeah, that... Dama Jue: 00:08:17 we always end up - I always end up feeling disappointed in myself when Dama Jue: 00:08:21 I let down, when I drop the ball and I don't do what I can or I do at Dama Jue: 00:08:26 super last minute, like, I'll just get a slap up this Instagram post and Dama Jue: 00:08:30 hope she sees that I did, you know? Jenn: 00:08:33 Yeah. Jenn: 00:08:33 And that kind of leads into my next question, which is what are some Jenn: 00:08:37 of the biggest ways that you tend to see summit speakers go wrong and Jenn: 00:08:40 sabotage their affiliate success? Dama Jue: 00:08:42 Yeah. Dama Jue: 00:08:43 One, of course, is wait till the last minute. Dama Jue: 00:08:46 Don't wait to last minute, y'all, like, just factor in some time. Dama Jue: 00:08:49 The ROI on being a speaker is huge for so many reasons. Dama Jue: 00:08:55 And I know that's going to be covered at the summit, but for me, Dama Jue: 00:08:57 I love getting my name out there. Dama Jue: 00:08:59 I love teaching. Dama Jue: 00:09:00 I love connecting with people. Dama Jue: 00:09:02 I love the energy of a live event, but it also relates back to sales, Dama Jue: 00:09:06 subscribers, and clients, if you're done-for-you providers. Dama Jue: 00:09:10 So show up and be authentic and deliver, but you don't reap all the benefits if Dama Jue: 00:09:16 you don't promote, because you don't promote and she doesn't promote and he Dama Jue: 00:09:20 doesn't promote and the summit doesn't get as much attention as it deserves. Dama Jue: 00:09:24 And summits are a huge labor of love. Dama Jue: 00:09:28 And so if we don't do our parts as speakers, you probably aren't Dama Jue: 00:09:31 ever going to be invited back. Dama Jue: 00:09:33 And I don't want to scare anybody, but yeah, like what Jenn mentioned at the beginning of the interview: Speaker: 00:09:36 speakers talk and they refer each other. at the beginning of the interview: Speaker: 00:09:41 A lot of my speaking engagements now come from, "I heard you're at the beginning of the interview: Speaker: 00:09:45 awesome, so-and-so recommended you." at the beginning of the interview: Speaker:

00:09:47 And then I, you know, like, so if you don't do your part, you're not gonna at the beginning of the interview: Speaker: 00:09:51 get a lot more speaking invitations. at the beginning of the interview: Speaker: 00:09:54 And it's all invitation-only you can't just randomly email people at the beginning of the interview: Speaker: 00:09:57 and be like, "if you're ever thinking of doing a summit, please at the beginning of the interview: Speaker: 00:10:00 include me" - that doesn't work. at the beginning of the interview: Speaker: 00:10:02 It's all about either your content or your reputation or preferably both. at the beginning of the interview: Speaker: 00:10:06 So yeah, it's important. at the beginning of the interview: Speaker: 00:10:07 Don't wait till the last minute, be a good speaker. at the beginning of the interview: Speaker: 00:10:10 A couple other things is using copy - the swipe copy. at the beginning of the interview: Speaker: 00:10:14 'Cause a lot of hosts provide swipe copy, and that is awesome. at the beginning of the interview: Speaker: 00:10:19 Y'all, don't use it word for word. at the beginning of the interview: Speaker: 00:10:21 Like, just don't don't just copy and paste and dump it in. at the beginning of the interview: Speaker: 00:10:25 I like to look at it as a jumping off point or as an inspiration place, at the beginning of the interview: Speaker: 00:10:29 because more often than not, most people will see a blank Google Doc, and at the beginning of the interview: Speaker: 00:10:33 like, "oh God, I gotta write this now. at the beginning of the interview: Speaker: 00:10:35 I don't know what to say!" at the beginning of the interview: Speaker: 00:10:36 You know, we get paralyzed by a blank screen, but when we read a at the beginning of the interview: Speaker: 00:10:40 swipe copy, we think of, you know, be looking for ways you can customize it. at the beginning of the interview: Speaker: 00:10:45 You can go ahead and copy the details of the event. at the beginning of the interview: Speaker: 00:10:48 Like these are the dates, these are the presentations I'm at the beginning of the interview: Speaker: 00:10:50 excited for - that kind of stuff. at the beginning of the interview: Speaker: 00:10:51 Go ahead and copy that word for word; that's why the host put it there. at the beginning of the interview: Speaker: 00:10:55 But the intro to your email, the exact copy for your Instagram at the beginning of the interview: Speaker: 00:11:01 posts, other people might do the same and you don't want to be at the beginning of the interview: Speaker: 00:11:05 posting the same thing as Sally. at the beginning of the interview: Speaker: 00:11:07 Like it's just awkward. at the beginning of the interview: Speaker: 00:11:08 So don't use it word for word, use the whole email or at the beginning of the interview: Speaker: 00:11:13 Instagram posts word for word. at the beginning of the interview: Speaker: 00:11:14 Just use that information on parts about the event and always add your own intro. at the beginning of the interview: Speaker: 00:11:19 And then the last thing I see that can really make a difference is at the beginning of the interview: Speaker: 00:11:26 not having a multi-pronged plan. at the beginning of the interview: Speaker: 00:11:28 Like we talked about, they'll just send one quick email, but email... at the beginning of the interview: Speaker: 00:11:33 you know, I love email marketing, but not everybody opens your emails. at the beginning of the interview: Speaker: 00:11:37 Not everybody, not everything lands in Inbox. at the beginning of the interview: Speaker: 00:11:40 Most of it lands in Promotion and a lot lately going to spam because Gmail at the beginning of the interview: Speaker: 00:11:45 has been a little bit funny about that. at the beginning of the interview: Speaker: 00:11:48 So a lot of your audience might also follow you on Instagram or be in at the beginning of the interview: Speaker: 00:11:54 your Facebook group or follow you on Clubhouse or whatever you're doing. at the beginning of the interview: Speaker: 00:11:59 So think about where they're at and promote at least two places. Jenn: 00:12:04 So, yeah, I fully agree with the swipe copy. Jenn: 00:12:06 That is something that always kind of bugs me a little bit when I am on Jenn: 00:12:12 the list of multiple people who are speaking at the same summit and I Jenn: 00:12:14 get the exact same email from them. Jenn: 00:12:17 So if you're struggling with figuring out how to customize your swipe copy Jenn: 00:12:19 and make sure to watch Paul's session on that, too, and definitely put it Jenn: 00:12:24 out on multiple places, whether it's Facebook and Instagram and Pinterest or... Jenn: 00:12:29 and definitely your email list. Jenn: 00:12:30 'Cause that's... Jenn: 00:12:31 always... Jenn: 00:12:31 you want to do at least one email, but that's something that I think Jenn: 00:12:35 a lot of folks are like, "I'll just throw up a post on Instagram, awesome; Jenn: 00:12:38 that one email" and call it done. Jenn: 00:12:39 And that's not going to get you very far as a speaker-affiliate. Dama Jue: 00:12:44 Yeah, totally agree with that. Jenn: 00:12:46 All right. Jenn: 00:12:46 So we... Jenn: 00:12:47 I know we covered a lot and I'm so glad that you came on and Jenn: 00:12:50 shared all this with us, Dama, so thank you so much for being here. Dama Jue: 00:12:54 Thank you for having me. Dama Jue: 00:12:55 This was so much fun. Dama Jue: 00:12:56 I love nerding out on all things. Jenn: 00:13:00 Me too. Jenn: 00:13:01 So if you haven't already, go and grab the Summit Buzz Builder Kit down Jenn: 00:13:05 below this video, and don't forget to schedule those emails to yourself Jenn: 00:13:08 about the promotion period for your next summit that you're speaking at. Jenn: 00:13:11 That could really be a game changer in terms of actually getting affiliate Jenn: 00:13:16 income from the summits that you speak at. Jenn: 00:13:19 And if you have any questions for Dama, go ahead and head over to the community. Jenn: 00:13:22 I'm sure she would be happy to answer them over there for you! Dama Jue: 00:13:25 Yep. Dama Jue: 00:13:26 You got it. Dama Jue: 00:13:27 Bye guys. Dama Jue: 00:13:27 See you soon. Jenn: 00:13:29 We didn't have time to get into all of the strategies we talked about during Jenn: 00:13:32 the full session - we covered things like why it's important to figure out Jenn: 00:13:35 what's in it for your audience, boosting your summit graphics, email segmentation Jenn: 00:13:39 for someone's success, and more. Jenn: 00:13:42 Honestly, you can apply a lot of what we talked about to business in general, too! Jenn: 00:13:46 Grab the full session and so much more at sellwithasummit.com/speakeredition. Jenn: 00:13:53 Thanks for listening to Virtual Summit Success. Jenn: 00:13:55 Don't forget to leave a review and let others know your biggest Jenn: 00:13:58 takeaways from this episode. Jenn: 00:14:00 Every review helps others find us, and the more successful virtual Jenn: 00:14:03 summits there are, the more tips we'll have to share with you. Jenn: 00:14:06 For show notes, links, and other resources, go to virtualsummitsuccess.live