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ABOUT THIS EPISODE

Isn't game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You'll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery.

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Show Notes Today's Sponsor

This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast.

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