Full Transcript for Why a $7000 Coaching Program Sells Easier Than a $7 One

--> 00:01:42.159 Not that smart. 00:01:42.319 --> 00:01:43.200 You know how people just do that. 00:01:43.280 --> 00:01:44.239 I'm like crazy. 00:01:44.640 --> 00:01:48.239 $1,400 sales at$7 to hit our$10K month. 00:01:48.400 --> 00:01:50.480 Over here, we need about one and a half. 00:01:50.560 --> 00:01:51.359 Let's just call it two. 00:01:51.599 --> 00:01:54.719 Because two, you might get half of that, you might get a painful, you never know. 00:01:54.879 --> 00:01:58.400 And if you're thinking, there's no way someone would pay$7,000 for a sale, guess what? 00:01:58.560 --> 00:02:02.079 One of my clients just literally got a$7K, but that's USD. 00:02:02.239 --> 00:02:03.439 And he also got one before that. 00:02:03.519 --> 00:02:06.640 And we've had other clients that have got literally$8k payments. 00:02:06.719 --> 00:02:08.080 So if you're thinking, how is that possible? 00:02:08.240 --> 00:02:09.599 Then you're in the right YouTube channel. 00:02:09.680 --> 00:02:14.719 So subscribe here because I'm gonna explain over a series of videos how that's possible and you'll know as well. 00:02:14.800 --> 00:02:21.919 Now, if you guys want my interactive toolkit on literally pricing offer, like if you haven't started coaching yet and you want like a first client kit, download that below. 00:02:22.000 --> 00:02:23.360 It's free in the description for you. 00:02:23.439 --> 00:02:25.439 And I also send you some valuable emails after that too. 00:02:25.520 --> 00:02:26.000 So enjoy. 00:02:26.240 --> 00:02:26.960 Now, getting onto it. 00:02:27.120 --> 00:02:30.560 So 1.5 sales here and 1400 sales. 00:02:30.639 --> 00:02:37.120 So, irrespective of price for a second, let's just think irrespective of price, can you get 1400 people to give you their money? 00:02:37.360 --> 00:02:39.439 And you might be kind of hopeful, right? 00:02:39.520 --> 00:02:40.159 But think about it. 00:02:40.240 --> 00:02:43.280 It is so hard to convince anyone to trust you. 00:02:43.439 --> 00:02:45.439 Even getting$5 off someone is hard. 00:02:45.520 --> 00:02:48.800 And I know this because we actually do this on purpose sometimes. 00:02:48.879 --> 00:02:53.120 I sell a low-ticket item to try and get committed buyers because they're very different. 00:02:53.280 --> 00:02:58.240 Now, if you get someone who's gonna buy something for$7, they're a buyer, no matter what. 00:02:58.319 --> 00:03:01.759 They're just a buyer because then everyone else is not gonna buy it for$7. 00:03:02.240 --> 00:03:05.439 You're gonna get people who will literally, they'll only want free shit. 00:03:05.520 --> 00:03:07.439 Like there's people, you're probably you could be one of them. 00:03:07.520 --> 00:03:07.840 I don't know. 00:03:08.080 --> 00:03:15.360 I don't have any uh anything against you, but there are people who will just watch free information and never buy anything to do with their investing in themselves, right? 00:03:15.520 --> 00:03:15.840 Ever. 00:03:16.000 --> 00:03:17.919 You could be, maybe you bought something before, right? 00:03:18.000 --> 00:03:18.960 Which side of the fence are you on? 00:03:19.039 --> 00:03:19.280 I don't know. 00:03:19.360 --> 00:03:21.360 It looks like I'm fucking interrogating you, I'm not, I promise. 00:03:21.439 --> 00:03:24.240 I'm just trying to illustrate the point that there are buyers and then there are non-buyers. 00:03:24.319 --> 00:03:28.960 And the buyers, sometimes those buyers need a bit of nurturing and they'll buy eventually, but maybe not right now. 00:03:29.120 --> 00:03:33.039 But in any case, there are people who just want free shit and there are people who want to buy and invest. 00:03:33.280 --> 00:03:35.840 So this is a buyer, this is a buyer. 00:03:35.919 --> 00:03:38.319 They're both buyers, different types of buyers, but that's okay. 00:03:38.479 --> 00:03:44.240 Now, in in my opinion, it is so much easier to find the person who is willing to pay more for your offer. 00:03:44.319 --> 00:03:53.120 And it doesn't have to be 7K, it could be 2K, whatever, but it is easy to find the person who is gonna pay more because you need less of them, as opposed to finding thousands of people that are willing to pay. 00:03:53.280 --> 00:03:54.319 $7 even. 00:03:54.560 --> 00:03:55.439 It's so hard. 00:03:55.680 --> 00:04:04.240 Now we're gonna get into more strategic stuff later, but the maths alone, it's even if you get one sale at$7K and you're trying so hard, that's a thousand buyers over here. 00:04:04.400 --> 00:04:11.680 So you gotta think, is this, is selling something cheap at seven bucks a thousand times easier than selling someone 7K? 00:04:11.759 --> 00:04:12.159 Think about it. 00:04:12.240 --> 00:04:13.280 Think of how many people you know. 00:04:13.360 --> 00:04:19.279 If you have to go find a thousand people to buy your stuff versus finding one guy who has who could pay 7k or one girl. 00:04:19.439 --> 00:04:20.639 Now think about this for a second. 00:04:20.720 --> 00:04:26.639 If you were tasked to do this, if I said to you right now, okay, hey, viewer, you're watching right now, you just subscribe to the channel, that's awesome. 00:04:26.800 --> 00:04:31.439 But because you're so cool, I was to say you have to go make 7k right now, right? 00:04:31.600 --> 00:04:32.560 You've got two methods. 00:04:32.639 --> 00:04:36.720 You got$7 to a thousand people, or you got one person$. 00:04:37.199 --> 00:04:41.680 If you were gonna go, okay, I I can get one person and you go the 7K path, what would you do? 00:04:41.920 --> 00:04:43.279 A, what would you do in your offer? 00:04:43.439 --> 00:04:45.600 What would you do in your sales marketing process as well? 00:04:45.759 --> 00:04:47.040 How hard would you work, right? 00:04:47.199 --> 00:04:55.199 This is this is where it starts to actually, these hypotheticals help a lot because you could think, okay, well, if I was selling something for 7k, the offer's got to be dialed in, the pain has to be there. 00:04:55.360 -->

00:04:59.759 I'm gonna try and find the right person with this exact pain point because therefore they're gonna be willing to solve that. 00:04:59.839 --> 00:05:03.279 I'm gonna demonstrate the value of the service on the sales call in this way. 00:05:03.360 --> 00:05:06.879 And to book that call, I'm gonna do XYZ to book that call, right? 00:05:06.959 --> 00:05:08.639 So you would actually do things very differently. 00:05:08.800 --> 00:05:11.839 When we start to run ads, we wanna invest in our product, right? 00:05:11.920 --> 00:05:17.199 So when we run ads on Meta, we're left with something which is a cost per lead, a cost per result. 00:05:17.360 --> 00:05:22.319 So if we're running ads to a$7 product, well, you're probably gonna sell it for seven bucks on the spot. 00:05:22.399 --> 00:05:25.360 You're not gonna like go back and forth and text them and DM set them, right? 00:05:25.439 --> 00:05:26.000 You're not gonna do that. 00:05:26.079 --> 00:05:31.680 So in this case, we need a cost per acquisition that we're talking about, and that is how much it costs to get the sale. 00:05:31.839 --> 00:05:32.720 Same thing over here. 00:05:32.879 --> 00:05:39.120 Although a cost per acquisition on a$7,000 sale, it's more, it's just like, okay, how many leads did it take to get that one sale? 00:05:39.199 --> 00:05:40.639 So we'll walk through that example, right? 00:05:40.720 --> 00:05:41.920 So bear with me for two seconds. 00:05:42.079 --> 00:05:46.720 Let's say we run an ad to a product page and we sell something for seven bucks and they buy it. 00:05:46.879 --> 00:05:48.639 How much does it cost to get that buyer? 00:05:48.800 --> 00:05:53.920 It's probably nowadays, because the competitiveness of the market, it's probably gonna cost 10 bucks, right? 00:05:54.079 --> 00:05:56.319 If your marketing is incredible, it might cost seven. 00:05:56.560 --> 00:06:02.879 But now we're actually running at a three dollar loss if we're trying to target someone on ads to buy a$7 product. 00:06:03.040 --> 00:06:04.959 Now let's talk about the$7,000 product. 00:06:05.120 --> 00:06:08.720 We might spend this, let's say we ran it for seven days at$10 a day. 00:06:08.800 --> 00:06:11.519 We might spend$70, we're getting leads for$10. 00:06:11.839 --> 00:06:16.319 So this one's getting sales for$10, but we're getting leads for$10, which means we get seven leads. 00:06:16.399 --> 00:06:18.480 So our cost per lead is$10. 00:06:19.040 --> 00:06:24.720 But let's say seven leads, and maybe let's say you get 20% of those to book a call. 00:06:24.879 --> 00:06:28.079 So out of that, you got maybe, let's just call it three. 00:06:28.319 --> 00:06:30.639 Three people or three people to book a call. 00:06:30.720 --> 00:06:33.040 And of that, you end up closing one. 00:06:33.120 --> 00:06:33.759 Let's just say. 00:06:33.839 --> 00:06:38.560 Or even if it takes you book four calls and you have to close one at a 25% close rate. 00:06:38.720 --> 00:06:39.920 This is these are good numbers, right? 00:06:40.000 --> 00:06:41.759 But let's just just bear with me for argument's sake. 00:06:41.920 --> 00:06:45.759 So let's say they even give you just a thousand on the spot and then the rest's coming later. 00:06:45.920 --> 00:06:54.160 You've literally that 70 bucks has turned into a thousand versus this 70 bucks has turned into negative$3 every day, into negative$21. 00:06:54.560 --> 00:07:06.800 This is the the point I want to illustrate here is that when we're dealing with low ticket items, low ticket is going to lose you money on ads on the front end unless you have a solidified backend offer that you're actually gonna use. 00:07:06.879 --> 00:07:11.839 So unless you were gonna take every one of these and upsell them into your big one or your thousand dollar, whatever it is. 00:07:12.000 --> 00:07:12.800 That's a different story. 00:07:12.959 --> 00:07:18.480 If you're selling low ticket, like a$7, you want to have a fucking massive following. 00:07:18.639 --> 00:07:20.959 You just want it because otherwise you're gonna need to go ads. 00:07:21.040 --> 00:07:28.399 And if you go ads, you run the risk of not having enough money in it, essentially, to counteract and actually make back and profit from the cost of the ad itself. 00:07:28.560 --> 00:07:31.279 The second point I want to illustrate is that they're different buyers. 00:07:31.439 --> 00:07:34.079 The person who buys a$7 product is more impulsive. 00:07:34.160 --> 00:07:36.560 They might not even use it, just kind of curious or maybe. 00:07:36.720 --> 00:07:44.480 And typically, a$7 product, just a side note, a little bonus, is it has to solve the problem in its entirety in one sitting. 00:07:44.639 --> 00:07:47.360 So let's think about an offer for fat loss. 00:07:47.519 --> 00:07:49.439 Lose 10 kilos of fat, seven bucks. 00:07:49.600 --> 00:07:52.319 Impossible because you can't you can't just read it and go do it. 00:07:52.480 --> 00:07:59.040 You gotta like, you gotta follow it every day, you gotta list it like every single day for months, you gotta get like do the stuff until you lose it, lose the weight, right? 00:07:59.279 --> 00:08:07.360 Fitness coaching offer for 7k to lose that amount of weight, we're talking because it it involves deliberate daily adherence because you paid a lot of money and you're gonna stick to it. 00:08:07.439 --> 00:08:17.360 With the low ticket offer, something so simple like had a meal prep a week's worth of food in under$70 for high protein meals for a family,$7. 00:08:17.839 --> 00:08:18.959 That can be done in one sitting. 00:08:19.040 --> 00:08:21.839 They can literally go buy the stuff, do it, and then go, wow, great result. 00:08:22.160 --> 00:08:27.600 But something that is long term that has more effort and adherence and consistency can't be done in a low ticket. 00:08:27.680 --> 00:08:28.879 That's why it can't be done on the spot. 00:08:29.040 --> 00:08:31.600 So just a that's a bit of a side note in just marketing in

general. 00:08:31.759 --> 00:08:33.279 Shout out to Jason Fladlin for that. 00:08:33.440 --> 00:08:33.679 Amazing. 00:08:33.840 --> 00:08:35.440 Anyway, moving on to the$7,000 buyer. 00:08:35.519 --> 00:08:41.519 So the$7,000 buyer, they know they have a problem worth solving and they are willing and committed to actually solving it. 00:08:41.600 --> 00:08:42.559 It's a behavioral thing. 00:08:42.639 --> 00:08:45.919 It's the type of person who's willing to do one thing is more likely to do the next thing. 00:08:46.000 --> 00:08:56.799 It's like in my business, when people book a call with my team to chat about like the blueprint, the ones who don't show up to the call, even if they get over the line at some point down the track later, they don't do as well on the program. 00:08:57.039 --> 00:09:07.919 Because the the things that made them not value the help, not turn up to their first application call, and then we had to like chase them and things like that, that actually prevented them from actually doing well in the program anyway, because they didn't put in the work. 00:09:08.000 --> 00:09:10.879 So once you look back and see statistics, it's really, really interesting. 00:09:10.960 --> 00:09:14.639 Now, the next point I want to make is that the price will actually change the result. 00:09:14.799 --> 00:09:15.919 So this is the craziest thing. 00:09:16.000 --> 00:09:17.120 The price changes how things work. 00:09:17.279 --> 00:09:18.080 A few studies here. 00:09:18.240 --> 00:09:20.639 So we all know how the placebo effect works, and this is interesting, right? 00:09:20.720 --> 00:09:27.919 Like there was this study, 2008, a study was done where they gave two groups basically a painkiller after they got an electric shock and they gave them a painkiller. 00:09:28.080 --> 00:09:30.399 One painkiller was a sugar pill, they said it's 10 cents. 00:09:30.559 --> 00:09:33.679 The next painkiller was a sugar pill and they said it was$2.50 a pill. 00:09:33.840 --> 00:09:38.320 So the participants thought they were both painkillers, but they thought one was cheap, one was expensive. 00:09:38.480 --> 00:09:42.720 So they both, in all groups, right, at least half of the people said the painkiller helped. 00:09:42.879 --> 00:09:43.919 Because of placebo, right? 00:09:44.159 --> 00:09:48.559 But what was interesting was 85% of the people that took the expensive pill said it helped. 00:09:48.799 --> 00:09:51.440 Only 60% of people who took the cheap pill said it helped. 00:09:51.600 --> 00:09:54.720 So that's a statistically significant, it's a big, big word there. 00:09:55.039 --> 00:09:59.759 25% more percentage points of people who took the expensive one said it worked better than the other one. 00:10:00.000 --> 00:10:02.879 Same researchers did another study on two different energy drinks. 00:10:02.960 --> 00:10:06.000 They had the exact same drink, but one was told it was cheap, one was expensive. 00:10:06.080 --> 00:10:08.879 Then they were tasked to

do like anagrams, like mental puzzles. 00:10:09.039 --> 00:10:11.600 Obviously, the group that had the expensive one, they completed more of them. 00:10:11.679 --> 00:10:12.799 The other ones gave up sooner. 00:10:12.879 --> 00:10:13.519 It's the way it is. 00:10:13.600 --> 00:10:15.600 It's just the way human brains are wired. 00:10:15.759 --> 00:10:18.879 So when someone pays seven grand, they believe it is better. 00:10:19.039 --> 00:10:20.399 Otherwise, they wouldn't have paid you the money. 00:10:20.480 --> 00:10:22.799 So when they pay a high ticket, they believe it's better. 00:10:22.879 --> 00:10:30.080 So they show up, they do the work, they have more faith and confidence in your ability to help them, and then self-fulfilling prophecy, they get better help and they get better results. 00:10:30.240 --> 00:10:33.600 Compare that to the cheap product,$7,$10, whatever it is. 00:10:33.840 --> 00:10:36.240 The person's gotta think, I don't know, how good can it be? 00:10:36.399 --> 00:10:36.720 It's cheap. 00:10:36.799 --> 00:10:41.840 Like you download any free plan out there and you'll automatically find reasons why it's cheaper or why it's worse. 00:10:42.000 --> 00:10:43.440 You'll be like, oh, it's generic. 00:10:43.519 --> 00:10:44.320 It's gotta be, right? 00:10:44.480 --> 00:10:56.320 Whatever it is, your brain will find reasons why you shouldn't necessarily trust it, especially when it gets hard, versus the other one, your brain will justify its mechan its reasoning for spending seven grand and it's gonna go, I've gotta stick to it. 00:10:56.399 --> 00:10:57.679 This is the this is gospel. 00:10:57.840 --> 00:11:00.480 If it's not right, I'll feel stupid, therefore it has to be right. 00:11:00.559 --> 00:11:02.240 So your brain will actually go find reasons. 00:11:02.399 --> 00:11:06.480 And irrespective of whether you're objectively right or not, it doesn't matter. 00:11:06.559 --> 00:11:09.919 Because what matters is you stick to the thing and you get it done and you get results. 00:11:10.080 --> 00:11:20.639 So if pricing a little bit higher as a fitness coach means that you're gonna get a better buyer and someone who is more likely to adhere to the plan and they're gonna believe in it more and they're more likely to get better results. 00:11:20.799 --> 00:11:23.600 Well, I'd be wanting to go for that person on the right. 00:11:23.759 --> 00:11:26.639 And even more so that it's easy you have to find less of them. 00:11:26.720 --> 00:11:33.679 So to find less of this one person versus more of these time-wasting idiots, no offense to them, what would you rather and what is gonna be easier to build a business on? 00:11:33.759 --> 00:11:38.480 But this comes at a cost because you can't just throw a$7,000 price on your offer. 00:11:38.639 --> 00:11:41.919 Now, you might be thinking, well, how many certifications do I need to get to get then? 00:11:42.080 --> 00:11:42.399 You don't. 00:11:42.559 --> 00:11:44.879 Like it's not correlated

with certifications. 00:11:45.039 --> 00:11:52.799 You just need to know who you're helping, you need to be able to help them, and it has to be above a 20-year-old age demographic, I would say. 00:11:52.960 --> 00:11:56.639 It doesn't have to be just a corporate workers and you know, like this professionals. 00:11:56.799 --> 00:12:01.200 It doesn't have to be that because if you like just target those people, it's gonna look contrived. 00:12:01.360 --> 00:12:08.879 But people do have money, but they might not have a 7k towards it, but people do have money that they can dedicate towards a health and fitness. 00:12:09.120 --> 00:12:15.200 And the thing that I see that coaches make mistakes is they think, well, I would never pay seven grand, therefore no one else is gonna pay seven grand. 00:12:15.600 --> 00:12:17.600 And and that's that's not true, right? 00:12:17.759 --> 00:12:22.639 And I know this because me personally, I would never pay five grand for fitness coaching. 00:12:23.039 --> 00:12:32.879 No way, but I've sold it, and I know that other people sell it, and I know a million people buy it, but just because I wouldn't do it, I know the world isn't me, it doesn't revolve around me. 00:12:32.960 --> 00:12:38.000 So you can't have this like toddler view of the world of going, oh, well, just because I wouldn't do something, that means no one else would. 00:12:38.159 --> 00:12:42.080 No, I get it, that's maybe what you've gone to, but it's not the case. 00:12:42.320 --> 00:12:44.480 You're not the market, and that's something to understand. 00:12:44.559 --> 00:12:51.200 I have to tell my uh clients this all the time on a kickoff call when they first join because they're terrified of pricing what I tell them to price, maybe two grand. 00:12:51.440 --> 00:12:51.919 They're terrified. 00:12:52.000 --> 00:12:53.840 They think I can't do that because I would never pay. 00:12:53.919 --> 00:12:55.600 And this coach down the road doesn't even charge it. 00:12:55.840 --> 00:12:56.720 So how can I charge that? 00:12:56.879 --> 00:13:08.000 And I'm like, I don't care, but people charge it and you definitely can because if you just do these certain things, get your offer right, make sure you're targeting the right person, hitting their pain points, marketing the right way and selling in the right way, you can charge that. 00:13:08.080 --> 00:13:11.919 And when people buy it, only then will you actually go, ah, people actually do buy it. 00:13:12.000 --> 00:13:13.360 And I'm not the market, right? 00:13:13.440 --> 00:13:15.279 But over time, you will see that. 00:13:15.519 --> 00:13:20.080 But my honest advice here is don't let yourself psych yourself out of doing this. 00:13:20.159 --> 00:13:24.960 Don't let yourself psych yourself out of charging high just because you wouldn't charge high. 00:13:25.120 --> 00:13:27.759 The example I like to use is what is the most common name? 00:13:27.840 --> 00:13:31.039 So think of the most common name in males right

now. 00:13:31.200 --> 00:13:32.320 Go, just think of it. 00:13:32.480 --> 00:13:33.279 What came to your head? 00:13:33.440 --> 00:13:34.799 John, I don't know, Sam. 00:13:34.960 --> 00:13:39.919 The most common male name in the world is, let's see if you got it right, Mohammed, Jose, John, Ahmed, Ali. 00:13:40.240 --> 00:13:40.720 Five of those. 00:13:40.879 --> 00:13:41.919 I'm guessing you guessed John. 00:13:42.159 --> 00:13:43.440 Maybe you guessed one of the other ones. 00:13:43.519 --> 00:13:45.360 But point being, most people don't guess that. 00:13:45.519 --> 00:13:50.480 So just because your representation of your world, don't think that that's the same as the actual world itself. 00:13:50.639 --> 00:13:54.559 So aside from the my audience can't afford XYZ, it doesn't have to be 7k, by the way. 00:13:54.639 --> 00:13:56.639 Like 7K is high price, but so is 3k. 00:13:56.720 --> 00:13:58.320 So is 1500 to some people. 00:13:58.480 --> 00:14:00.480 That's like for some coaches, that's okay. 00:14:00.639 --> 00:14:06.480 But either way, price is so relative that when you charge 1500 and more people buy it, it starts to not be expensive anymore. 00:14:06.559 --> 00:14:08.559 And then two is feels expensive, then three. 00:14:08.639 --> 00:14:12.960 So price is so relative that just because you don't feel like you're ready yet, doesn't mean you won't be in the future. 00:14:13.120 --> 00:14:16.240 Now, a lot of people say, well, can't I just start cheap and then work my way up? 00:14:16.399 --> 00:14:17.600 And look, you can, right? 00:14:17.679 --> 00:14:18.960 But like I said, what is cheap? 00:14:19.120 --> 00:14:22.000 I think like pricing cheap is that like 90 bucks a week. 00:14:22.159 --> 00:14:26.480 Some of our clients in the blueprint, when they really want to scale and they say they're charging 90 a week, I'm like, it's too cheap. 00:14:26.559 --> 00:14:29.200 If more than 50% of people are buying on their calls, I say it's too cheap. 00:14:29.279 --> 00:14:30.320 Doesn't matter what price it is. 00:14:30.480 --> 00:14:36.159 So starting too cheap in your mind, if you haven't started coaching yet, what you think is cheap is probably 30 bucks a week. 00:14:36.240 --> 00:14:42.559 Don't start there because you're gonna get the worst clients of all time, and then you're gonna think, well, if someone's not gonna pay me 30 and they're not getting results, how is somebody gonna pay me 90, right? 00:14:42.720 --> 00:14:43.360 Don't start there. 00:14:43.600 --> 00:14:45.840 Start cheap at 60 bucks a week. 00:14:46.000 --> 00:14:50.000 If you have to start cheap, I still don't recommend my clients do that because I'm responsible for their income. 00:14:50.159 --> 00:14:53.360 So I want to do it as maximum, you know, likelihood of them getting success. 00:14:53.440 --> 00:14:56.720 So I always tell them at least at least 80 to 90 to start. 00:14:56.879 --> 00:15:00.240 And if you can do that and then work your way up, great, go from there.

00:15:00.399 --> 00:15:05.759 But just because you don't feel confident in your like self and your ability to sell, don't worry about that. 00:15:05.919 --> 00:15:15.919 First, like get clients by marketing and selling like crazy, like watching the videos on my channel and going, cool, what do I need to do to get my marketing correct, my niche correct, and then also my sales process correct? 00:15:16.080 --> 00:15:17.200 And then delivery. 00:15:17.360 --> 00:15:20.159 Most coaches I work with, they know how to get someone like help. 00:15:20.240 --> 00:15:22.240 They know how to change someone's life and improve their physique. 00:15:22.399 --> 00:15:23.120 That's not the hard part. 00:15:23.279 --> 00:15:26.320 The hard part is the communication, the marketing and the sales. 00:15:26.480 --> 00:15:27.600 So go through my channel. 00:15:27.919 --> 00:15:34.720 If you haven't started coaching and you haven't hit your first five, 10 months, you you probably need a bit more specific work on like the marketing setup and the sales. 00:15:34.799 --> 00:15:38.480 Um, if you have and you are dabbling in coaching, just think, what am I charging right now? 00:15:38.559 --> 00:15:41.120 And am I charging like would I would Zach think this is too cheap? 00:15:41.200 --> 00:15:46.639 Or is is this me saying it's too cheap because I have limiting beliefs on how much I could actually charge? 00:15:46.799 --> 00:15:54.320 And for people who think, well, it's it's not worth that, like it's not worth the price, stop thinking in a price-based mentality and start thinking in a results-based mentality. 00:15:54.399 --> 00:16:03.600 So the results-based mentality is again, if you could have your ideal client and think what are their problems they want solved, what is their dream outcome, and really what is that, how does that make them feel? 00:16:03.759 --> 00:16:05.120 How long have they been trying for? 00:16:05.279 --> 00:16:08.879 What is the alternative if they don't get help and they stay like that and it gets worse? 00:16:09.039 --> 00:16:16.480 Bundle all of that up and go, imagine if I could wave a magic wand and get them that result with certainty, what would they pay to solve those problems and get that outcome? 00:16:16.639 --> 00:16:19.360 That's a very different thing to what is your time worth. 00:16:19.519 --> 00:16:20.559 That's not the same question. 00:16:20.720 --> 00:16:21.759 What is your time worth? 00:16:21.840 --> 00:16:23.200 That's up to you to decide. 00:16:23.360 --> 00:16:28.240 But and that's usually tacked on as a bit of a premium, but what is the end result worth for that person? 00:16:28.320 --> 00:16:34.000 Then you can go, cool,$2,000 is not expensive to solve this person's crazy problems. 00:16:34.080 --> 00:16:55.519 Imagine if you knew that a weight loss client making helping them lose 20 kilos, and if you know you absolutely could without a shadow of doubt, because you'd help them stick to it and all these other things, if you knew that helping them lose 20 kilos would add 10 years to their life because it would prevent them from going downhill, let's just say, if you knew, you would have no worries in charging them three grand because they would value three grand for 10 years of their life, right? 00:16:55.600 --> 00:16:56.159 You know they would. 00:16:56.240 --> 00:16:57.679 So that's what they would put that at. 00:16:57.759 --> 00:16:58.639 They would happily pay it. 00:16:58.720 --> 00:17:03.600 But the problem is there's a mismatch between what we are selling and what value they're actually getting. 00:17:03.759 --> 00:17:09.759 And the higher you can price, the more in line that value becomes with what they actually getting. 00:17:09.920 --> 00:17:14.960 Versus if you charge$10, there's no way anyone's gonna believe you that$10 is gonna change their life. 00:17:15.039 --> 00:17:15.359 It's not. 00:17:15.519 --> 00:17:17.200 Seven bucks is not gonna change anyone's life. 00:17:17.359 --> 00:17:18.559 Seven grand can. 00:17:18.720 --> 00:17:22.319 And that's just something that you guys will will soon see when you start to charge high tickets. 00:17:22.400 --> 00:17:31.200 So I'm curious if you guys are charging high ticket or maybe you've like started low or whatever it is, drop your questions in the comments below because I want to actually make dedicated videos on this. 00:17:31.279 --> 00:17:34.000 And if you do, I will give you a shout out directly at the start of the video too. 00:17:34.079 --> 00:17:35.039 So that's it for me, guys. 00:17:35.119 --> 00:17:38.240 If you want my pricing calculator below, it is in the interactive toolkit. 00:17:38.319 --> 00:17:40.480 You can grab that there, and I'll see you in the next video.