TRANSCRIPT 🔗
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As a business mentor for fitness coaches, the question I get asked all the time in my DMs is how long does it actually take to make money as a fitness coach?
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So today I'm gonna answer.
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Now, if you're new here, my name is Zach, I run the Blueprint, which is a mentorship company for fitness coaches.
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So people who are just starting, or maybe they've already got 10k a month and want to get to 20, we've got different programs for everyone.
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Now, I get this question all the time because I get a lot of skeptics of people who see the dream, right?
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They see like, oh wow, I want to work from anywhere, travel the world, live this lifestyle, because they see, you know, influencers and people in my position like working from wherever, and they think this would be the dream.
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And so they think, well, how long is it gonna take me to get there?
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Everyone asks me the same thing.
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And the answer, which I'll talk about in a second, I can tell you the answer, because it is, you're not gonna like it probably, but it's true.
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And it is literally there is a simple answer, and then there is actual bit of numerical answers, a bit of a range, which we can talk about as well.
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And I want to talk about that too.
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But without a doubt, I'm going to answer this question for you.
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So don't just think that he says I'm not gonna like it and click away.
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I'm going to answer it.
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And if you don't know this stuff, it's gonna be really annoying for you in your journey no matter what.
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So I encourage you to watch to the end.
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So, fit of context, guys.
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When I started fitness coaching, I built my personal brand up to hundreds of thousands of followers.
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I was selling, if you remember, I was selling fitness coaching, I was doing it on YouTube, I had nearly a million subscribers, and my videos were pumping in fitness.
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I was selling there, I was selling on my Instagram, I built my profile up to someone who it would make sense to see me living this lifestyle and ah, that makes sense.
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He's like an influencer guy, whatever.
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It makes sense, right?
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And when I first started the blueprint, I thought that people had to also achieve some level of fame in, you know, in a sense, or social media growth to make money.
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And that was a fake, like that was a false belief.
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That
Load full transcript
was based on what I thought had to happen, based on my own experience.
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But after coaching over 600 fitness coaches, I realized that you actually don't need a level of fame and the the influencer path, you don't need that.
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Make good money as a fitness coach.
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Like I'm not talking like a little bit, I'm talking like literally, as you'll see today, over 30 grand a month.
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And this is the funny thing, is that I saw both sides of the fence.
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I saw like influencers in my position starting to go pretty broke because they didn't understand how to run a business.
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They didn't have an actual business, they just got kind of like a bit lucky with their content.
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And then I saw people who had no following making 30, 40 grand a month.
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And I'm like, this is interesting.
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So, and to me, I'm like, this is amazing because I can then teach people how to live the dream.
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Like, that's like that's the thing, is that in my ads, right?
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Like it's so funny, I struggle to talk about, hey, would you like to work from anywhere?
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And like you could be in Bali working.
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It's so true.
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Like, it's literally the fucking truth, but I can't talk about it because people are gonna be like, a scammer, like this and that.
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So it's annoying because I would love to actually sell what's possible, but I can't really, because like it looks like I'm a shit talker, which I get.
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I fully get it.
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But the cool thing to know, guys, is that this lifestyle of doing this and working from anywhere, it's amazing.
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And it is absolutely doable and possible, right?
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It's just not easy.
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And I think that people look at it and think it's easy, or they look at it and think it's way harder than it needs to be.
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So I don't know which camp you're in, right?
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So, long-winded answer, but I I kind of need to get to the point now, wrapping it up, is that how long it takes is dependent on only one factor.
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And it is your willingness to work and how many mistakes you can avoid.
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And I say that because if I try and want to draw this out for you guys.
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Okay, so let me just put this little graph here.
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This is time on this axis, and on up here, it's basically let's just call it success, whatever that looks like.
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So let's say you got one guy who's willing to work hard and he's like, Yep, I'm willing to work hard, that's me, I'm fine with that.
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And he just goes for it, right?
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Here's what usually they experience they go, something will happen, and they will go like this.
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And over time, they'll slowly get there because one of these things will work.
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Each of these dips here, every dip here is a mistake.
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So every mistake drags the average down.
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Why?
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Because it makes it take longer to achieve the certain result, right?
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So let's say every one of these mistakes, maybe he posted the wrong type of content.
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He wasted too much time going after one type of lead.
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Maybe he didn't understand how to actually have DM conversations at this point, didn't understand what to say to get them on the call in the first place, didn't understand what to say on the call, didn't know how to price his product, but over time he learned because he's a hard worker, right?
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That's why no matter the person, if you're willing to work hard, you can absolutely achieve the success because you will learn by trial and error, because you won't give up.
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Because the opposite of this is someone who gives up, and what the person who gives up would do is they give up at this point, or they give up at this point.
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So they never really hit that point, right?
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But at the end of the day, this guy right here, let's say after let's just call it a year for argument's sake, after one year, he hits this arbitrary measure of success at this point and goes, I made it, great.
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And the person who avoids the mistakes, it averages itself out.
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So instead of these massive dips, it kind of looks like this.
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And at this same level of success, it took this person this time.
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Now, obviously, if you guys did maths, you'll you'll remember that like this, if this is really big like that, those mistakes are huge and costly.
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The average is gonna be much further down, right?
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It's gonna take a long time to get there.
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So this point here, whatever it is, it's it's arbitrary for our it's like random for the point of this demonstration.
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But if it takes you this amount of time, maybe that's if that's a year, let's just call it six months, because you avoided the mistakes.
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Imagine if you could avoid even more mistakes, right?
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You could get there in this time.
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So the the steepness of this curve is literally a direct function of how many mistakes you can avoid and how long you are how much you're willing to work.
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So again, another example.
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So let's say this person right here, this you've got two, we've got three types of people.
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We've got one on the red, we've got two on the green, and then we've got three on the black there.
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The person number one on the red, they are, just gonna make this clear, person number one is a hard worker, and they just are willing to work hard and they don't give up and they want to do it all themselves.
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Great.
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They get there in the end, right?
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But it just takes them a long time.
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Person number two is like, I'm willing to work hard, I'm not gonna give up, and I'm wanting to make as few mistakes as possible.
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Great.
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They get help, they invest in something like mine or someone else's, and they avoid mistakes.
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Because how else are you gonna avoid mistakes?
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You need accountability, you need a knowledge of what those mistakes are in the first place, right?
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Otherwise, you don't know what you don't know.
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Person number three has everything that one and two have, so they're the willingness to work, willingness to get help, but they're actually hustling like crazy and they have output.
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They have sheer output.
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What this looks like is very fast results.
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So when we have people that that say to me, like, well, how fast can I expect results?
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It's actually quite hard for me to say because I I have to then say to them, Well, are you lazy?
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Do you even care?
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What kind of person are you?
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Are you driven or are you like expect shit to happen?
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And everyone answers, Oh, I'm driven, I work hard and I blah blah blah.
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So, but that's not doesn't mean it's true.
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So, like, I have to always say it depends on you and your ability.
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And also for the people who are just like, all right, but tell me exactly what I can expect from a new fitness coach.
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So, even in that, in that sense, if you haven't done fitness coaching before, you have to leverage your current network.
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Now, if you do the right things and you hit the right output messages with a good, like, kind of opener, you have good conversation to DMs, you don't weird people out, it is likely for you to make a sale in a week.
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And the cool thing is, is if you have an offer to sell, you can make a sale today, right?
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Right now, you can book a sale, you can make one.
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If you don't have anything set up, it will take about, and again, this is in my understanding of how long I get guys doing it, not what you might think it'll take you if you haven't started, right?
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But I get my guys setting their offer up in in in a day, right?
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In terms of who am I targeting, what's my price, what advantages do they get?
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What do they get from it?
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That's one day.
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I get them setting up their systems in seven to ten days, and that includes whatever app they're using, that includes getting them to trial it and test it so they're good to take on a paying client.
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Every other system, Stripe, any kind of loom or software, that's set up within a couple of days as well.
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So they're ready to launch after about three weeks.
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If they're a bit slower, four weeks.
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But we we give it three to four weeks of when you can launch.
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Then you start the hustle process.
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The hustle process is if you are in your first, like literally never done anything before, you're gonna need to message the people.
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You're gonna need to message your contacts, people you know, unless you want it to take a longer time, then don't message anyone, right?
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That's why you don't have to do anything.
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Just if you want it to be quick as possible, that's what I'd suggest.
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And have the conversations, book the calls, get them on a call, understand how to sell.
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So we give guys our scripts.
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Like I said, the interactive toolkit below has some script frameworks in there, but we give the guys the actual scripts of like what you can say to people, right?
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So let's say you do some research, you find some scripts, you use my frameworks, whatever it is, you can do that.
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You can send 50 messages a day to people and book calls even if you haven't posted any content before.
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You can because think about it.
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Do people need to see your two reels that are shit because you haven't started posting yet?
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Because they're meant to be shit, right?
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Do they need to see that before they sign up?
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No.
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Do they need to have a conversation with you?
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I would say yes, right?
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And that's why over the like Zoom works better than phone, phone works better than DMs.
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So you need to book that process in instead of just thinking, oh, let me post content for a year, and then I've got this six months of content that's shit, but I have to do it because everyone has to do it.
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But don't rely on that six months of shit posting to get you the credibility that is gonna sign someone.
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Because, like I said, I use this all the time.
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If if you needed to make a sale in between now and next week, or you were gonna die, what would you do?
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Would you text people and start booking calls and pitching your product, or would you post content?
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Think about it.
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And so you'd be like, obviously, I I text people and try to book calls, you idiot.
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Cool, then why does everyone just waste time posting content for ages and expecting that to get them sales?
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Don't get me wrong, we need content.
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Content is the long haul, content is the long game.
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I I put content in now so that I can reap the rewards later and build trust, okay?
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But there's a short game too, and the short game is what gets people momentum, and momentum is what gets them off the ground going and making money.
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So there's things we do for momentum, and there's things we do in the long game.
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We need to do both at the same time, obviously, but sometimes I pull back on content for people and say, hey, you need to get wins, you need to make money right now, do this.
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And that's why people can get results really quickly.
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And when they get results, something really fascinating happens in the human brain.
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We are wired for positive momentum, our beliefs unlock, and when your beliefs unlock, you just find a way to do cool shit.
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And that's why a lot of this video is about breaking those beliefs, even though you haven't made much money yet from coaching, I'm assuming.
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Even though you may have not made any.
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Because if I were you, I would ask yourself, why haven't I made any money coaching?
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And be brutal.
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Don't be like, because like, you know, this happened in Victim.
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Like, actually be brutal and go, if you really wanted to, could you have done it sooner?
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And I want to demonstrate exactly what can happen in real cases for people who do that.
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So Ollie is uh, you may have seen me talk about him.
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He's actually works with this in the blueprint now.
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But when he came to us, he was making 500 bucks a month doing FIFO work, hard worker.
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He was working in his downtime, like at work, he was doing fitness coaching, but he was doing about 500 bucks a month coaching.
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So he was doing a little bit already.
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And then this is what he did in the first month in the program.
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He hit eight and a half K.
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So he ached his usual, right?
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And look at the Stripe dashboard.
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Look at like I'm showing you guys this to one, hopefully blow your minds and show you what's possible.
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But two, demonstrate the hell out of my point is that when he came in and he unlocked and avoided those mistakes and and saw the path of what he actually had to do, and and one thing led to the next realization, which led to the next realization that he couldn't have planned, this is what happened.
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So look at these numbers.
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Jan 24, May 25.
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This is Jan 24 over here, this is May 25.
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Each one of these is a month.
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I've looked over the numbers and we've just done over our first 100k since joining the Blueprint.
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Few months.
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This is what he was saying.
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So he, this is at 19k, that's a month.
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So he got his numbers, he did 17k in his second month and then 30k.
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So if he can make a hundred grand in a few months, as opposed to it would have taken him how many months?
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200 months at his current rate, his earlier rate before that.
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So he would have been the type of person who would never give up.
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And he would have been that guy chipping away at it until he finally got there.
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But because he wasn't, he was the type of person to go, you know what, let me leverage this and let me actually avoid more mistakes and get to the point, and then let me work hard as shit and let me outbound DM everyone, let me make the right content and not give up and hustle for those numbers.
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This was another one.
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George was one of our guys who did 16 grand in his first month.
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So in the in the blueprint, we set up his offer and we did that in the
first two, three weeks.
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Then he was live and like, cool, go for it, launch.
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He made 16k.
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So when you think like, what is separates someone who makes 16 grand from someone who would take years to make 16 grand, right?
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It's not how much they know.
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It's not like it's exactly what I said before.
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So what George did that worked really, really well, was he was putting out the right content.
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We gave him like we helped him with his offer, but then he started like DMing everyone on TikTok and Instagram and doing a lot of certain output.
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And he attended every one of our sales training calls.
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So he got really good at sales and he made 16 grand.
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So this is where like when people ask me, like, how much can I expect?
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Imagine if George asked me how much could I expect to earn?
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I could say, Oh, you can make 16 grand in your first month.
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No one would believe me.
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And this is the point is that he's doing more.
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So he ended up, he built his business even further than that.
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Same thing happened with Kyra.
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She was doing about similar numbers to Ollie and 80 grand between Jan 13, 2025, and July 26.
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So each one of these is a month.
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Look what happened when she this is that she skyrocketed her earnings just because everything was there, but it just wasn't done in the right order, and we packaged it together.
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So this looks like it's a direct plug to my program because it's this is all I know, is all I do, right?
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So I'll take that off the screen for a second.
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This is the demonstration of how long it can take.
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And there are people that have been doing coaching for a long time and dabbling, and nothing happens.
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Nothing happens because they're just chipping away and they don't know what they don't know.
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So the point of this video is not to plug my stuff directly, right?
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I don't know what I want to do.
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I want to give you a free, there's a free template below, free interactive pink on what you can do to start, like pricing, often guys, things like that's really dick.
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Get that for sure.
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My attempt for this video, my aim is to kick you up the ass on what you think is possible, right?
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And also take some accountability.
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Take some accountability over if you are asking me how long it's gonna take for a coach to see results.
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Why are you asking me?
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Ask yourself.
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Ask yourself, how long, what am I willing to do?
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How long do I want it to take?
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Because if you want it to take as long as two years, it'll take two years.
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If you want it to take a fortnight, you will do absolutely whatever it takes to get that money in a fortnight.
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And you will you'll move very quickly, you'll hustle very hard.
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So coaches either look for excuses or they look for reasons why they can achieve it.
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So I'm I'm hoping to give you guys reasons to achieve it right now.
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So hopefully I can change your mentality and you can go, you know what?
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Maybe this is possible.
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Maybe I just hustle.
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Maybe I just try and find out what I don't know.
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Maybe I work on these weaknesses so that I can prove to myself that I can do something crazy with my life.
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Because I feel very fortunate that I've been able to build the life that I have, honestly.
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Like I can travel whenever.
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Money is not a major concern when I'm, you know, just buying random stuff.
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I'm very blessed and very grateful to be in this position, right?
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And I, for a long time, I thought it was because of the luck of social media.
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Because I'm like, I'm so lucky I built a following.
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And it it wasn't.
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That was a bit of imposter syndrome because it honestly was the result.
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I made the most money ever when I knew the most, when I invested in learning and myself.
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So what I can do now, my own knowledge and what I can do to grow a business and help coaching businesses in whatever niche, really, that is so transferable that to me that is a superpower.
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So I I just want you guys to feel what it feels like to have your like your definition of reality and what's possible flipped.
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Like that's what it's incredible.
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And I really want that for you.
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Whoever's watching this right now, like I genuinely, I want you to feel that and I want you to just take one thing from this video is that you absolutely can do it.
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Like, like we wish it aside, genuinely, you can do it.
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And once you believe that, something should like that should be a moment in your head right there of like, oh my god, maybe I actually can do this quickly.
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Whatever limiting belief you're putting on yourself, it's your own problem.
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It's your own fault.
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Can't help you with that.
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But you can either buy into it and think, yeah, that's gonna take ages because it took you ages and it's gonna take me a long time.
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It's not cut out.
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You can either buy into that shit or you could look at the people I've shown you today and go on, maybe I could be like them, maybe I could do what they did.
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In fact, what the hell did they do?
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Let me do that.
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That's what I want you to be thinking.
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So you can go and just take it and give it a run, right?
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Please give it a go.
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Just have that mentality.
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Then you'll be in two spots.
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One, you you want to run this and just go for it, and you should be inspired to go do the work and hustle because you know what to do.
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Two, you don't know what to do and you want to get help, and in which case you can hit us up below, you can find my stuff somewhere and get some help, or go to someone else.
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I don't care.
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Just get the help, but most importantly, if you're gonna get the help, use it.
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Don't just like think it's gonna be done.
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It's gonna be hard work, but that's the whole point because you can achieve it, and that's bloody cool.
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So I hope this rambling made sense, guys.
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Because again, I want to convince you of what's possible because we're talking about life changing shit here.
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That's why I get so pumped up about it.
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So if you want to see more, subscribe to the channel below, get the free toolkit below, and I will see you in the next video.