An interview with Jennifer Radke, CEO of National Institute for Social
United States


00:00:00you're listening to the twins eclectic podcast conversations with creative with your hoes Jenna Redfield this podcast is being reported at Studio coworx a brand new co-working space in Golden Valley that has a DIY podcast booth that can be rented hourly so make sure to go to Studio cort.com to learn more about that this podcast is all about talking to look entrepreneur's bloggers instagrammers small business owners and of course just creative people in the Twin Cities if you're near the twins is collected make sure to go to our website to insist collective.com and join our Facebook group www.facebook.com groups of forward slash twins is collective make sure you know you found out about us on the podcast make sure to subscribe and reviews on iTunes and just sit back relax enjoy this episode I hope to see you guys there
00:00:44welcome to the podcast I'm your host on a red field and welcome again to conversations with creative and today I was special guest that's great to be here yeah so we met like 2 years ago me I think so yeah we were part of something called social media road trip or something or was that there is a Twitter chat for social social media road trip but it still happens and then there was a bunch of local Minnesota folks and we just saw a lot of people for the first time that was kind of back when I was just getting involved in the social media world and this is before I think you were still working at National Institute we weren't the president correct phrase that was in my first generation of the company so
00:01:44sure so I have kind of unique background I spent 15 years in higher education sales and sales leadership and then in 2012 I made it a career transition and I had the opportunity to work with a startup and it was the National Institute for social media I was introduced to the founder and he was just getting things going and I came on as the VP of Business Development tied up background higher ed and that was one of our main you know a partners and so I worked with the institute for a little while I like to really get into what I'm doing so I got certified as a social media strategist got certified as an instructor and then I actually left for a while and started my own company did social media training and Consulting a lot of it focused on how to use social and say oh hell yeah but my 2 backgrounds together and then in May of 2016 had the opportunity to come back and take over as co-owner and CEO
00:02:44you made that announcement out of this on Facebook or LinkedIn or something I was like that's so cool that now you read the whole thing yeah it was a fun transition not something I would have predicted had I said that you're going back to a job that you had probably about thinking that you never go back to it exactly exactly does make for a good story though but you do there and also like what national soup social media is yeah so I'm going to start with kind of the reason why it was founded I think that gives a little bit of a background that's helpful so in the social media space there's a lot of companies who are trying to hire the right Talent right and so the founder was working in continuing education at the time and his job was to find training programs for companies that were looking to hire for certain positions and he kept getting asked about social media they said so what kind of training or certifications are out there so we can really identify who knows what they're doing
00:03:44strategy and those who are self-proclaimed experts cuz there are a lot of that in the space and so that's when he went kind of on a research Mission and wasn't able to find it so did some studies to figure that out what kind of came out of that was us industry standardized certification so we have a volunteer advisory committee that kind of monitors the industry is a whole we do research on job studies on what corporations are looking for for folks and then we create a certification exam very similar to something you might find in like the project management Fielder and human resources that says these people have been tested on these different areas and have passed and so now what we do is we offer that certification along with education cuz most people are just go sign up and take a test right they need some continuing yet and so we help them prepare with classes self-study we have some textbooks and then we also offer ongoing education after work
00:04:44social media changes so fast it's not a one-and-done so how often do you change your car off and then gets changed every year to 2 years depending on changes in the industry because we're vendor-neutral which means we don't focus and specifically on tactics for Facebook or Twitter for example some of what we doing strategy changes less often right so we're just kind of keeping a pulse on what's important have come in and out of Vogue for example like Periscope in your cat a few years ago and then that's kind of shifted to Facebook live and Instagram yeah if you know is that something that you think he's too focused on or what were the main social media networks that you really focus on because we're pretty sure we don't actually focus on that works we have six different content domain area and so it's things like strategic planning so who is your audience where are they what are they want from you
00:05:44compliance and governance so making sure that you're following intellectual property copyright trademark of my stuff project management has a lot of what we do is is managing larger groups of true information maybe other people right marketing Communications that whole integration side and there will even talk social media policy creation online Community Management so once you've built in audience how do you engage with them how do you respond to them crisis-management fits into that one we've also got research and Analysis yeah using the data that we need to make sure that we're moving forward and I can't remember if I had all five that's cool that you don't Focus it's more of the theories I guess behind social media and not just keep it up with whatever's happening you know yeah it's definitely about how to apply strategy right like yeah
00:06:44I have a background in Communications and then organizational leadership so the concepts that go into strategic planning for example or not new right like how to identify your audience and unique selling proposition and positioning and stuff but when you take a look at it and you see all the data that we have in Social today it provides us with a whole new perspective about how to use the tools and that's really how I see social right it's a communication tool and they only analytics and whether or not it's actually working and that's what one thing I love about social media is that analytics are so their numbers and all of that what kind of numbers are even important in the first place and then how do you go through the process of tracking those and you know what does a like really give you anything
00:07:44so talking about engagement our return-on-investment conversions things like that I guess this saying in my head all week we're just because you have a lot of followers doesn't bring you in, and I think people assume that it well but if you don't have a reasoning behind the followers like you have you know 10,000 followers on Instagram but it's not paying your bills it's you have to do something with those followers and maybe get them to buy something or you know invested in your program or whatever that is kind of what you're growing it towards you know yeah absolutely and I've had small businesses come to me especially when I was Consulting right they say I just need to increase my followers and I have what's the go all right. Yeah I think that's it
00:08:27under realized thought that just because you have followers doesn't mean it's going to help your business it might make your business look better cuz you will all look they have a lot of followers but that's not bringing in any time I might not be bringing in sales and I think that. Strategy is that something it took me a long time to realize cuz I just assumed that these Instagram models with like a hundred thousand followers are probably making six figures maybe not right I don't know yeah it depends on how they engage with their audience what kind of value they provide and whether Their audience actually is doing anything other than just admiring the photos it's interesting I mean Instagram is a whole huge topic but I think that it's interesting cuz a lot of businesses that do brand deals and all that they look at engagement ring how many lakes are you getting per number of followers because of how did you have $100,000 that you get 10 likes on a photo that's not going to be a selling point you know yeah
00:09:27talk about that at all or maybe and get out to the lake and gagement rain is definitely part of that conversation in measurement to that research analysis side and and it all goes back to the beginning what is your goal in the first place and what a lot of companies struggle with right now is tying social media into overall business gas they kind of been built up like hey we've been told we need this social thing so you know you're young you do it and there's no there's no connection there until that's one of the things we also can a teacher as an overarching concept within each of our content domains is it all has to go back to the company schools because you're not doing what the company is trying to do you're not going to be successful in your position even if you meet all the girls they set for you my name is in college I think the year after I graduated they started a social media major or like a program yeah but they so I when I left College I had basic Communications you know back on
00:10:27that was what my major was and I just went into this world especially me being like I have no training it's just my own personal experience and I felt like over the over the years I've learned a lot but I still feel like I don't always have that Foundation until I think that's really cool that you guys offer that yeah especially when a lot of colleges aren't I left something that I'm excited about you cuz I am I'm not the typical social media professional that said that social media didn't exist when I was in college. Traditional right I'm not your traditional person but that's where companies that struggle to because there's a lot of perceptions well if you grew up with it you should know how to use it but there's also a personal and professional difference think you might know how to use the app that you might not know how to use it to Market cuz that the point of social media marketing is you're trying to promote a product or service and I think that it's funny because when I was first coming out of
00:11:27College I always heard I would never hire like an intern to do your social like I was like why not like they're probably going to it and the longer been in it I'm like I'm realizing and I'm going to take from the other side now that's like know they might screw up the company if they make a mistake because it's all about reputation and if they do something stupid on social media then honestly it could you know ruin the company absolutely the company isn't real clear about what their vision is around social in the first place if they don't provide the right kinds of outlines write a lot of companies don't even have a social media policy not even for their social team right for their team doesn't know when it's okay to say something or when it's not or where a line is crossed and and there's just too much danger that was on NPR and it was where someone accidentally posted a personal message on NPR page on Facebook and it was about their daughter and a cat and they deleted
00:12:27are they like like 10 minutes later they realize your mistake of their opposing from the wrong account and they said oh that was sorry that was a personal message in Viber but it's a moment by role in a good way but I was like that person is so lucky that that would borrow cuz they could have gotten fired for that you know because it was a huge mistake at the huge page you know it could have been bad and I haven't seen that one yet but it's not surprising to me that that happened that I'm happy to hear that it was a positive that actually um vs lawyer yeah so we have to be very careful about not only what we post on the company social right but we post on our own bad PR and all that is not something you guys cover have so that we do and one that I remember several years ago at during a political debate whoever was managing
00:13:27KitchenAid account was posting about the debates and made the mistake to do so on the KitchenAid page instead of their personal page then that things like that can be huge problem since we have to be very conscious of what we saying where we said Merry Christmas on October and this will be airing in November so hopefully they like something had to shut down within the next month but it's so what are you what are you saying right now on social that wet spot like a Twitter is a huge shopping I heard today that they're changing the Twitter limits have you heard about that I have heard that they're thinking of going up to 280 characters they were they were testing it I know a lot of people in the social media marketing space or super upset about that option I think the general public probably doesn't even really understand the difference and some of them especially a small business owner or somebody who's doing it for personal might see oh that's great I have left
00:14:27construction I I think it's a bad thing and my personal opinion on the Twitter peace because I think that they're hundred forty characters is unique turn into Instagram where you going to have a huge caption where it you know and I read a blog post maybe it's like 2 months ago that said that Instagram is the new blogging because you can put a lot of text and then you put a photo so I mean obviously you still have to blog for SEO and for like more information and links and all that stuff but I do think that certain platforms are kind of transforming into each other and they all want to be like the other because they're saying successes in certain ways and I think that that's actually a bad choice right I think that it's one thing to add a service functionality that's very beneficial but I think you should still pick keep your uniqueness to us you know LinkedIn should not become Facebook and and Twitter should not try to become LinkedIn and
00:15:27just difference I think this made me laugh but like Google Plus what what are they don't even know what the heck is going on I tried and failed and I still am surprised that exist does and surprisingly it still has an audience I tried tried Google Plus many times just because I know it's good for SEO but I just don't I don't see it and I have to be honest personally we I don't do a bunch with it with the brand we don't do a ton with it but it we are present there because it does have a especially at ITT and Technical audience at the marketing world is there and that is all right and I think you know for anybody listening that's probably the biggest key right is where is your audience if it isn't about the shiny objects right it's where's your audience and it's great you mentioned earlier you know Periscope in your cat you know everybody got super excited about meerkat cuz it came out first spoke to swallowed it up and then
00:16:27it's like it's like it's like when it's like a bigger animal leaving is fine and all that the bigger animal you met and I think that's the same with Instagram stories and Snapchat I read an article yesterday on BuzzFeed that said I think 34% of social media influencers are down and Snapchat usage and they're up an Instagram story usage because they already have the audience on there it's harder to build followers on Snapchat because it's a private and it's someone I feel like that was this case I think Snapchat would actually grow faster but because you have to know their individual user name it's harder to build a following yes it's been a challenge for years have gotten a lot of flack from colleagues and social media because I don't I don't go on Snapchat and again it's for me it's about my audience right so yeah my audience might be there but that's not why there their they're not there to hear what it is I have to educate about right now they want to come to a different platform for that
00:17:26so I don't spend my time there it's a cool platform but it's not worth my time and energy at this moment and I think that's what's you know where it's being lost now some brands are finding success with it true I think for me personally I was off Snapchat for about a year and then a few months ago some of my friends are only on Snapchat and not Instagram so that was the only way I could connect with them and so I personally use it now and I have about 15 followers because it's just the people that I interact with item not building my brand on there I'm literally just posting random stuff that like literally only my friends why can't we look at it more private because it's like I feel like I'm not broadcasting everything to the world where I am on Instagram I feel like everything I put out has to be brand perfect you now sure and so I think that is kind of that way where it is a little bit looser yeah I don't have to really care about what I put out there and to a certain degree I completely agree with you some people taking a little too far and I have young kids and Middle School
00:18:26I keep telling them he just remember nothing is private on on social media
00:18:35one cares about how is post on my favorite song of the week just like here's what I'm listening to right now it's like maybe somebody was like oh I like that song like I don't know what it is what makes you you and that's awesome right and it's it's interesting because I think people people want to be real on social and took is the new buzzword she really is but there's a level of authenticity cheer right because it's a medium of communication that isn't necessarily. Not even necessarily the curator piece but social in general isn't necessarily as transparent as we want it to be so it goes back to the whole concept years ago about email right like something negative in an email because the how someone reads it and interpret that is super and the same thing goes for most social platforms the difference between something like Snapchat or Instagram stories or Facebook live
00:19:35is you can get the vocal inflection there but even then you don't always have context and so do you think that podcasting is something that people are finding to be the real way to get their message across another way I don't know if you guys talk about podcasting at all we do talk about it as a possibility it looks so even though we're platform neutral mean we do talk about platforms type of social where there's no visuals usually at besides like the cover art and that it's it's very much production-based and it's almost the same as like YouTube or it's a video is its Barker it's more like ice professional versus a lot of social is just images and text you know podcast and video have kind of changed the game in terms of what is able to be we reuse like reusing a Facebook live video at podcast and as a YouTube video so you can upload it both ways absolutely so one of the things that I think Park
00:20:35I think because there isn't necessarily that I'm aware of one podcast platform that everybody goes out to engage with the messages but they're hearing right you got iTunes and you've got it SoundCloud and you've got cast how was it called cast box or whatever different places where you can listen to podcast but you can't really respond like so today they're going to have to go somewhere else right there got to go to Twitter or Facebook or somewhere and try to engage in conversation and so there are some limits as to the formal definition around so show me the right true cuz this is Marv content-based then I don't know if you've heard about this is one apple what is it called
00:21:20let me look it up on my phone basically it's a new type of podcasting app anchor so that's interesting I thought it was kind of a thing for like a month ago and it lasted a week I swear to you but basically anchor you can call in with your phone till like leave messages and answer people's podcast and there's a limit of 5 minutes so it's like almost like a shorter version of a podcast and then you can string together a bunch of different Collins and then you answer the question and then you pop you can send it to iTunes really interesting new apps that are like transforming even the podcast jonra but also I think I've heard this before it take to I don't know if you've heard that before where you pick two platforms and that's what you kind of stick to something that you guys have heard would like tell people to do as well or no we don't get a specific
00:22:20send picture we talk a little bit more about where you are in your situation right so if I'm talking to a small business owner I'm definitely going to say something about 1/2 based on their resources write a larger company has the ability to do a larger presents out there and to be where more of your customers car that has hundreds of people working on your social type of course you're going to every single platform right but if you are a soul printer you're an In-N-Out small business you have 5 hours a week to spend on social pick you know I mean maybe take more than two I think Facebook definitely personally I think Instagram I think it depends on what kind of time that you're coming out with Twitter is definitely great for local if there's like a bunch of going to and then Pinterest it's more for those who create content in my opinion because I like you're at work I'm not really looking to Pinterest just because I haven't had that much content created yet and I also feel like I'm focusing on us a local audience
00:23:20Chris is a lot of people on Pinterest are more digital bass and they can have audiences all across the world yeah and you hit it right on the head when you were talking about it depends on the type of content and products right if they are retail if their clothing distributor then there was more visual ones definitely makes sense wear if there are completely service Stacy. I keep telling people so if you're a CPA what will you show me on Instagram that's going to get me to buy your CPA Services it might be really hard to do that individual right where I might want to look for you on somewhere like Instagram or not Instagram LinkedIn or Twitter about your your knowledge and you're sadly I do think that
00:24:03it's funny cuz I do know my lawyer is a creative lawyer and says she's focused on those credit so she goes on Instagram but your audience is like Farmers you no go on the farming platforms would you like I'm not sure what else would you like some website and forums or something I don't know you have to find your audience and even itching down to maybe finding a specific audience as I know a lot of people locally who date service one kind of person like what kind of come play Stay Focus on creating so they focus on I don't know just different you know you are absolutely if your audience isn't there there's nothing that you can do right to talk to them about it and it is interesting you mention for me cuz if two years ago I had to represent for equipment manufacturers and Distributors down in Nashville and it was all about that farm it Farm in large lawn equipment stuff in and I did a little research on
00:25:03what the farmers are doing and it's YouTube because they do a lot of fixes right and then on to 3 miles an hour down the road most of them have GPS in them and so they can kind of stuff drives so they just sit there and quickly digest very in the farming business. That's why I thought of that my dad works for a lot of different successful farming magazine and all these different things I just thought of it but it's something that is unique and you know there are some really weird stuff on social it doesn't have to just be pictures of a tractor you know I've seen some interesting ways that they do experiments with manure spreaders like for example putting some cars through the back end of it and watching the car just get annihilated
00:26:03that's why car I was like what no no they throw it to the Manure Spreader and see it just rip it to shreds airport wish the brand name was coming to my head right now but I'll have to come back and maybe put it in the comments or something when I find it but it was really need to watch it the Minnesota bass company I think it's out in the southwest corner but yeah there is huge manure spreaders and they put like in Sea of course they take the engine sound stuff like that so it's just something that my family would do it supposed to remind me of the YouTube videos Blendtec
00:26:47always I don't know if you've read any books on my social obviously have because he's worked up your back in like 2006 and I remember watching all the time and I was really smart to do that it's an amazing case study and anybody who can be the first to do something unique like that and that's really what they did right they took a product put it on a platform and did it in ol way no one else is doing it obviously you turn that into an an Empire showing up lines on YouTube and turn it into he turn it in now he's on like apple music sign of the acts like he's like a huge really case studies that you really find really good I don't know if you talk about them in your education but is there any ones that like pop into mine I have done really good job at Social yeah you know we have a few that we talked about in different ways and so like
00:27:47are textbook we actually identify Castle the the TV show cast job with creating the actors and actresses personas on social so there was Richard Castle had his own Twitter and that's the actor but the the guy right and they would post as if he was that character so he could keep the conversation going outside of the show and I think that's one of the reasons why it was super successful
00:28:22I still have I'm up and down with Tumblr is in that but that's it that's one of those platforms that is great for pop culture accentuated and let Castle to be on for so many years I miss you Twitter and other platforms that's interesting that that they did that I didn't know published books to I don't know if that's a good way to get you no extra money and it makes it more real right yeah I know we all know he just makes the whole situation a little bit more intriguing in a little bit more interesting to us right yeah I definitely find I personally love I'm trying to think of how many people have been falling right now but like Doug the Pug and if you ever follow him I haven't followed him know he is huge on every platform he's huge on Facebook he's usually on Instagram on Twitter he his owner dresses
00:29:22Popeye characters on TV shows and like makes music videos and they're hilarious and I make my day and talk to the person behind it doing it but I feel like he's the light in like a negative Dark World like it's just as pug like having a good time they made a calendar yet book he has stuffed animals like it's just like it's like these whole Things become like a media sensation you know I really do and some of them are planned out right like I'm sure at some point and I don't even know the start of Doug the Pug maybe it was like I took a picture and Steve are interested so it became more right but you got that what is it the whole Airman family and it always is doing videos on Facebook and it says mom and dad in a couple of kids and they do like her
00:30:06skits and parodies of music and Kid President I'm assuming that is very planned out right but I don't think people really expected him to have the following that he does in middle school I mean they watch it in school about diversity and being kind and you know just in Cushing about there's and stuff but then there's the things like you know the Chewbacca mom you know
00:30:41I have to check in on her know I was following her for a long time and then I need to go check and sometimes I forget about these people down there so many now so many social media celebrities I definitely my favorite have you been shifted over the years I'm quite like now is kind of irrelevant people people kind of lose their their credit after a while like sometimes I get people get bored of them I don't know if yeah absolutely I think it is so we are at marination of our culture of people who are easily bored very low attention span for real it's super authentic and what made her go viral was that fight well now if you try to force that situation it's no longer super interesting overdo it and they try to recreate their original success the same way with movies people are doing remakes are doing sequels yeah cuz they were trying to but those are usually not a success
00:31:41because the original the reason that people liked it was cuz as unique and it was new and I feel like with social I always worry that
00:31:49I feel like we're all just kind of copying each other I don't know if that's something that you've kind of it's hard to have an original idea cuz I feel like everything you do is someone else done in about blogging or putting something on LinkedIn or something I hear that a lot like I don't have anything super original and it's like well you don't have to like reinvent the wheel but each of us has a different way in which we've applied the use of the wheel right so we can share information that way which is actually something you know you're going to be on a panel in October or with a bunch of other folks from the Twin Cities and that's what we're trying to do is trying to share with business owners how you can use different social platforms for your business and the goal is not to say go out and do this it's to say here's was work for us and if you have a business or an audience or goals similar to what we found you might find tidbits you can apply in your own way right in and that's really how professionals have to learn from each other as well
00:32:49call starting small businesses don't realize how much sales and marketing is a huge huge part of that so even if you like whatever I say you're knit something and you love knitting that's like your passion and you start a business like 50% of the time we spent trying to sell that you know and so I think people under you underestimate the importance of social media the Power of social media I have an example Laura who runs herbivorous butcher social media and she they had a buzzfeedvideo come out which must be a huge pot pie for 4 years and I watch them all the time I just love what they're doing all the time that I was in a meeting but they did a video focus on their business but somebody came in at from BuzzFeed and talked about their business and this video I was going viral because it's BuzzFeed and posted that she got so many more like messages she got like thousands of messages and
00:33:49Sunday from about the power of Social and I want to just crazy like how your business can overnight be either success or failure if it if it's a bad review you know I don't know if you heard horror stories about people who have messed up and then they get a bunch of one-star reviews and then people like boycott their business and all that stuff have solutely I've case studies I've watched myself unfold trainings because it's interesting to see how Brands respond right EMS and we have to respond I was just teaching a class on Tuesday morning and
00:34:23we were talking about online Community Management and crisis management came up and I just said you need to have a plan but even more importantly than that you can't ignore it right cuz if you ignore your audience only make them more and then people sometimes put things in place to backtrack and it makes it worse. Was it but basically it was the Guggenheim thing I know you heard about that with the dogs I heard a little bit about it but I didn't dive too deep now so basically they had this exhibit that was showing films from like 1800 china or something and there was footage of dogs that were like being used as work animals and Justin from the pictures it made it look awful like the pictures that were posted on social just made it look like they were torturing dogs and so there's a big six hundred thousand signatures that wanted to take this exhibit away and the Guggenheim was very resistant
00:35:23they were very resistant to changing it and even our pot like they took it down but their apology was a non apology it was basically like we're sorry that you all feel this way it was like super weird I was like okay they are going to I don't know if it happened with them but like they were just they were not happy that they had to do this but they also understood that people were upset and that they would be way more backlash if they didn't do anything yeah and I think part of that is how you frame it right like it and if they have a plan and go through the good communication I mean if it's something that happened in like the eighteen-hundreds what do I write to do it and you're just going to have to say we're sorry I like take it away and like that's it and I know something happened with the Walker earlier and that was a big social media PR disaster in my opinion it wasn't a great the hook for them but
00:36:23now can zoning on things and when things go viral it's like you have a mob effect on a specific business is you have the mob effect happening from people who normally would never have been affected or touched by it because they wouldn't find about about something so fast that it might not even correct information this is plugged into Political is your Facebook page politically set on one vs. the other and that did that affect the election all this like weird like political thing from another conversation we could get into trouble you know that information and they're like oh this is like something that's real and then people start listening to them and they're sharing false
00:37:23mission that company might lose credibility you know if so here's one real quick and non-political example of right so and I use this in class A lot because you have to read what you share and Facebook's horrible for this people will post things that they've never looked at it ever shared and so about a year year-and-a-half ago all of a sudden there was a bunch of people who started posting an article about Betty White and it was rest in peace right in the article was about how Betty White has died but it wasn't
00:37:59when you read the article it was about the fact that she's been dying her hair for like 45 years Super Crazy to watch all these people who are sharing this at all I can't believe she's gone she was such a great person and I'm like anybody check in this anymore in this right like yeah she was such a great person why don't you read the article about her life right I'm guilty but I have a confession. I like to be the first one to share all that came out with Ryan Gosling it came out I think I've seen Saturday night and I shared it like 7 a.m. Sunday morning cuz that's that's when I woke up and I was like oh my gosh that's so great and then a bunch of my friends
00:38:59it's just like I like to be the first one to share that you're pretty sure I saw it from you and I was hilarious I love it thank you so much for coming in today and talking to me a really good conversation about the power of social what's happening right now it was very fun thank you for asking me and for sure where can I find you online yeah you can find myself for the National Institute for social media on most all social Channel Twitter's probably be easiest to give a handle out too so my personal one is Radke genso Radke j e n s m pulse thanks so much and I'll talk to you guys next week by thanks again for listening to the twins eclectic podcast conversations with crayons with your house Jenna Redfield make sure your head on over to iTunes to subscribe to this podcast so you don't miss a single episode new episodes come out every Monday make sure to also leave us a review to let us know how are doing as well as helping us grow our subscriber
00:39:59we also want to let you know that we have a website with his collective.com or you can learn more about us during our online directory learn more about events as well as join our Facebook Community Shadow again it to Alison Berns who created all of our artwork as well as their logo as well as Nicolai heidlas for the use of the song in the intro I also want to say thanks to Steve cork for letting us use the podcast Studio that they have on-site make sure to go to Studio call work. Com to learn more about how you can start podcasting to thanks again for listening and I'll talk to you guys next week

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Each week, host Jenna Redfield will be sharing tips about marketing your brand, small business or blog! She will also interview Twin Cities based creatives, entrepreneurs, small business owners & bloggers about life, business, and of course, all things local! Makes sure to subscribe and follow us on our website www.twincitiescollective.com for more information. This podcast is recorded at Studio Americana at Studio Cowork in Golden Valley
United States
46 episodes
since Jan, 2017
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