It’s 1948, McDonald’s was unlike any burger joint seen before—a carhop-free eatery with lightning fast service, and low prices. But McDonald’s proprietors aren’t dreaming as big as the entrepreneurs traveling to California to see their groundbreaking restaurant. And for would-be burger king Keith Cramer and milkshake machine salesman Ray Kroc, that’s a golden opportunity. You can hear their story on Wondery’s Business Wars.


Listen to the rest of this episode today by visiting wondery.fm/businesswars

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