TRANSCRIPT 🔗
WEBVTT
00:00:00.080 --> 00:00:03.680
Hi, I'm Lisa McQueen, and this is The Thinking Behind It.
00:00:03.759 --> 00:00:11.519
The podcast where I sit down with people who've built, run, or fixed something real and ask them how they actually made the call.
00:00:11.759 --> 00:00:14.720
No highlight reels and no polished advice.
00:00:14.880 --> 00:00:19.120
Just the honest thinking behind the decisions that build a real business.
00:00:19.359 --> 00:00:23.039
Every business has a story that people can see.
00:00:23.199 --> 00:00:26.160
The logo, the website, the revenue.
00:00:26.399 --> 00:00:29.440
And then there's the thinking behind that.
00:00:29.600 --> 00:00:33.520
The decisions that nobody posts about, nobody really talks about.
00:00:33.759 --> 00:00:38.000
The calls that kept someone up late into the night.
00:00:38.240 --> 00:00:40.880
That is what this show is all about.
00:00:41.280 --> 00:00:47.200
Hi, I'm Lani, and I work alongside Lisa McQueen at Clean Corp, and I helped to produce this podcast.
00:00:47.439 --> 00:00:54.479
Before the first episode drops, I wanted to sit Lisa down and ask her the questions that I think that you might have listening.
00:00:54.719 --> 00:01:01.280
What this is, who's it for, and why on earth she started a podcast while running an eight-figure business.
00:01:01.600 --> 00:01:03.520
Lisa, welcome to your own show.
00:01:03.759 --> 00:01:05.040
Oh, thank you.
00:01:05.359 --> 00:01:06.480
I love that intro.
00:01:06.640 --> 00:01:07.599
Thanks, Liney.
00:01:07.920 --> 00:01:08.799
Why why on earth?
00:01:09.760 --> 00:01:12.719
Why on earth would I have ever thought about doing that?
00:01:12.959 --> 00:01:18.480
I I I think, and we talked about this earlier before, you know, before we started rolling.
00:01:18.719 --> 00:01:36.480
One of the things that really interests me is how people reach those decisions in their businesses that really they're there they seem to be small decisions at at the time, but in retrospect, they end up being pivotal decisions for businesses.
00:01:36.799 --> 00:01:46.159
And I know that I have sort of stepped back and looked at some of the decisions I've made over the 20 years that I've been at Clane Corp.
00:01:46.400 --> 00:01:48.400
And I think there's some lessons there.
00:01:48.560 --> 00:01:49.040
I don't know.
00:01:49.200 --> 00:01:52.239
I think there is a lot there that to talk about.
00:01:52.400 --> 00:02:00.560
Um, there's a lot to learn about as well, in terms of how did you get to that point where you thought that particular thing was a good idea.
00:02:00.879 --> 00:02:07.840
So the focus for this podcast, from my perspective, it's not the highlight reel.
00:02:08.080 --> 00:02:13.520
Because you can see my highlight reel anywhere you like on social media if you follow me.
00:02:13.759 --> 00:02:16.879
Um this these are the decisions.
00:02:17.039 --> 00:02:31.840
Um why those decisions were made, and um, you know, the decisions that I made, but also the decisions that my guests will make and what decisions scared them, but that maybe they did those anyway.
00:02:32.000 --> 00:02:34.319
There's a lot to learn behind that.
00:02:34.560 --> 00:02:37.759
And of course, I'm gonna be asking a lot of difficult questions too.
00:02:37.919 --> 00:02:41.039
What sort of things would they do differently?
00:02:41.439 --> 00:02:54.080
Because from a business owner's perspective, that's how we get that extra special insight into maybe a direction that we should be looking and going in ourselves.
00:02:54.400 --> 00:03:02.159
So if you want to think about it, these these are the conversations behind the decisions that build a business.
00:03:02.400 --> 00:03:03.039
Wow, yeah.
00:03:03.120 --> 00:03:08.000
You have a plethora of experience in business and the service-based industry.
00:03:08.159 --> 00:03:11.280
Um, obviously, we've got some amazing guests coming up.
00:03:11.439 --> 00:03:14.240
So, Lisa, who did you make this podcast for?
00:03:14.319 --> 00:03:16.800
Like who should be listening to this podcast?
00:03:17.120 --> 00:03:22.319
I'm making it for business owners, especially in service industries, most people would call boring.
00:03:22.560 --> 00:03:32.639
Cleaning is where I come from, but the lessons that I have and the lessons that uh my guests will be sharing, they travel to any industry.
00:03:32.879 --> 00:03:37.599
And here's what I really want to know on what I think people listening to this show might really want to know too.
00:03:37.840 --> 00:03:41.439
You run a very successful eight-figure commercial cleaning business.
00:03:41.520 --> 00:03:44.080
You've got over 900 people employed in your business.
00:03:44.319 --> 00:03:48.240
You don't need a podcast, so why are you why are you really doing this?
00:03:48.560 --> 00:03:49.039
I know.
00:03:49.439 --> 00:03:55.280
Uh yeah, I probably don't need a podcast uh in addition to everything else that I've got going on.
00:03:55.599 --> 00:04:19.360
But I'm gonna come back to the to the fact that when I first joined the cleaning industry all those years ago, there was no one, and I mean no one in the world who was willing um to share any information that they had or any of their knowledge on how to grow and in this case, specifically a cleaning business.
00:04:19.439 --> 00:04:20.639
There was just no one.
00:04:20.879 --> 00:04:27.199
And it's always stuck with me that I I came from outside of the industry.
00:04:27.360 --> 00:04:39.680
I had to figure it out, and and I did figure it out, but I could probably help a lot of people who are wanting to build their own business, build their own um commercial cleaning business.
00:04:39.920 --> 00:04:45.439
And I could probably shortcut your learning curve by a decade.
00:04:45.920 --> 00:04:55.279
So the this is something for me, it's a passion project, but it's also something that I feel like the industry has been really good to me.
00:04:55.680 --> 00:05:19.839
And I have learned a lot,
Load full transcript
and I am now in in a position where I'm really happy to be able to share not only my knowledge, but also the knowledge of other people who, and I've spoken to a lot of guests, I'm so excited for some of the guests that we've got lined up for the podcast, and and they have amazing lessons that they are able to share.
00:05:20.079 --> 00:05:26.720
So, yes, um the simple answer is it's a passion project with a difference.
00:05:27.040 --> 00:05:28.720
I love it, I love it, I love it.
00:05:28.959 --> 00:05:32.160
On that, I would love if you could give listeners a little taste.
00:05:32.240 --> 00:05:35.439
I know we've already got a few episodes locked and loaded, ready to go.
00:05:35.600 --> 00:05:36.800
What's coming up on the show?
00:05:36.879 --> 00:05:38.079
What can people expect?
00:05:38.319 --> 00:05:38.639
Okay.
00:05:38.879 --> 00:05:41.279
There is a lot that you can expect out of this podcast.
00:05:41.680 --> 00:05:48.959
There's going to be conversations about personal brand and why showing up online isn't optional anymore.
00:05:49.279 --> 00:06:04.160
Um, definitely going to be sharing the story of how I took Clean Corp initially when I first joined from a$700,000 revenue and a business that had completely plateaued to$2 million inside of two years.
00:06:04.319 --> 00:06:07.199
That was that was a big one at the time.
00:06:07.279 --> 00:06:09.680
And obviously, we're well past that figure.
00:06:09.839 --> 00:06:12.240
You know, we're a multi-eight figure business now.
00:06:12.399 --> 00:06:15.279
But I've never told that story publicly before.
00:06:15.519 --> 00:06:18.240
So I'm looking forward to having that conversation.
00:06:18.480 --> 00:06:22.959
Um, I am going to be talking to the Clean Corp operations team.
00:06:23.120 --> 00:06:40.560
Um, and this is going, this is going to be a really interesting chat for so many reasons, but mobilizing a new contract, how to do it in a way that the client feels involved, how to do it in a way that works for your business, really diving deep on that.
00:06:40.720 --> 00:06:54.160
Um, I'll be talking to a restaurant group's operations leader uh on running multiple venues where every single surface is on show and doing that successfully.
00:06:54.399 --> 00:06:56.800
Um I'll also be talking about burnout.
00:06:57.040 --> 00:07:05.920
I think that's that's a subject that in our industry a lot of um talk about burnout at the moment, and I think we don't talk about it enough.
00:07:06.160 --> 00:07:10.399
So that is something that I'm going to be chatting about with one of my guests.
00:07:10.639 --> 00:07:14.160
And also how to market something that nobody wants to sell.
00:07:14.560 --> 00:07:21.199
So marketing in a boring industry and how to make it cool and fun and how to stand out and be different.
00:07:21.439 --> 00:07:22.720
That's a jam-packed schedule.
00:07:22.879 --> 00:07:25.920
I think we've got a few other surprises up our sleeves too.
00:07:26.079 --> 00:07:28.319
So very excited just to get into it.
00:07:28.399 --> 00:07:30.639
Um, and full disclosure for everyone listening.
00:07:30.720 --> 00:07:33.199
I'll be asking some of the questions in a few of the episodes.
00:07:33.279 --> 00:07:37.600
But Lisa, you're going to be taking over and interviewing a lot of the guests yourself after that.
00:07:37.759 --> 00:07:39.439
Can you tell me a little bit about that?
00:07:39.680 --> 00:07:41.759
Yeah, Lani, you started this with me.
00:07:41.839 --> 00:07:44.000
And from there, I take the chair.
00:07:44.160 --> 00:07:51.759
I'm the one asking the questions from then on, and I'm bringing people in whose thinking I genuinely want to learn from.
00:07:52.079 --> 00:07:53.360
Very, very exciting.
00:07:53.439 --> 00:08:05.759
And before we go, can you give people who are listening just one thing that they can do this week so that even if they never listen to another podcast episode, they come away with something really tangible from listening to this pre-episode.
00:08:06.000 --> 00:08:06.560
Oh, sure.
00:08:06.639 --> 00:08:07.360
Absolutely.
00:08:07.600 --> 00:08:09.600
Um how about this one?
00:08:09.920 --> 00:08:17.120
Take the last big decision that you made in your business and write down why you made it.
00:08:17.360 --> 00:08:18.959
Just in one sentence.
00:08:19.279 --> 00:08:25.839
Um, if you can't, that's the thing to think about before your next big decision.
00:08:26.319 --> 00:08:27.199
Oh, I love that.
00:08:27.279 --> 00:08:28.160
The thinking behind it.
00:08:29.120 --> 00:08:29.920
Thinking behind it.
00:08:31.040 --> 00:08:33.279
Oh, Lisa, thank you so much.
00:08:33.440 --> 00:08:42.080
Um, if any of that sounds like your kind of thing, um, and if this conversation's kind of like spark something in your brain, hit subscribe now.
00:08:42.159 --> 00:08:47.440
There's a lot more goodness coming just like this, and make sure you're following wherever you're listening.
00:08:47.600 --> 00:08:50.799
So the first episode lands as soon as it's out.
00:08:51.120 --> 00:08:52.639
This is the thinking behind it.
00:08:52.720 --> 00:08:53.919
We'll see you on episode one.
00:08:54.080 --> 00:08:54.960
Lisa, thank you.
00:08:55.200 --> 00:08:56.080
Thank you, Lennie.
00:08:56.320 --> 00:08:56.559
Thank you.
00:08:56.639 --> 00:08:58.159
I'll see you in episode one.