ABOUT THIS EPISODE

Today’s Guest

In this episode you will learn about course marketing.

Perry Marshall is an expert in marketing.

This is the 134th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The number of unsolved problems never goes down… it only goes up.

An oz of prevention is worth a lb of cure

but

People will pay 16x more for an oz of cure than a lb of prevention

Proven Headlines That Work For Any Project

Most of your prospects never get past the headline. It really is the most important part of the copy.

I’ve tested all of these and they work for any niche

Sign up now to get template now with examples of how to use them


TOPICS DISCUSSED
  • The foundation of marketing online courses
  • Market research
  • Problems
  • What to do when things are not working
  • Pricing
  • The five power disqualifiers
  • Preventing vs curing
  • Personality
  • Creation of a fan base
  • Influence on social media
  • Bootlegs
  • Auto-Responders

PERRY IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The Exact Outreach Linkedin Message I Use To Connect That Gets Results

Over the last few months I started testing different methods on Linkedin to get clients. I spoke with a ton of experts to learn what works for them.

Eventually I realized that most of my results came from one simple message

Sign up now to get my exact template I’ll explain how to use it


The post SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

English
United States

TRANSCRIPT

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