TRANSCRIPT 🔗
Wendy Poling: visit the military spouse show.com/slash events. Hey friends, it's Editing Wendy here. As we taped this episode, I kept saying the wrong date. So, real quick, this August 14th, Krista and I are heading to sunny San Diego. That's right. On Friday, August 14th, we're hosting the inaugural Military Creator and Leadership Intensive presented by USAA at Liberty Station Conference Center. Now, let's get into the show. Thank you so Thank you so much. Thank you so much for listening. If you enjoyed this episode, please consider sharing it with a friend. It really helps us to get the show out to more people just like you. Hi everybody, welcome back to the Military Spouse Show. This is Wendy and I'm here with Krista, the Military Spouse coach. Hi, Krista. How's it going? We're back for another new episode.
krista: Hi, Wendy. I'm super excited.
Wendy Poling: Yep. So today we're gonna highlight a way that you can come and meet us live. We're coming to San Diego August fifteenth and we're gonna share all about the event and what we have planned.
krista: I can't wait to be in San Diego in the amazing weather and seeing Wendy live and meeting military spouses live because sometimes it's very isolating to be coaching military spouses one-on-one or be behind the scenes of a podcast. So I love being able to get out and meet people and talk to live human beings that come and can just bounce ideas off each other and have the synergy of the room and help everybody get lift them. themselves up underemployment, take their next steps on goals and we can really just be together and teach each other like what we're gonna have next and it takes a village.
Wendy Poling: Yes, we're really So I I think the one thing we want you to know kicking off this segment is this is the conference that we wish we had when we started. And you know, for me, it took me years before I could afford to go to a big conference and take in all the learnings and tools and speakers and all of those things. And now today, fast we have YouTube. We have We have Instagram, we have social media that we can find anything that we really want to learn. And so what we want to do is bring everybody into a room and share our learnings with you and also learn from each other, like Krista said. So this day is a military creator and leadership intensive. We're curating the agenda so that way we can talk podcasting, publishing. starting a business perhaps, a little bit of social media a lot some great and fun tools if you if you wanna leverage military background and military spouse resume into a next level resume. And even if you wanna optimize your LinkedIn. So we've got a lot planned and really it's just all about your what's on your vision board and your goals to the next level in a place that's fun, exciting and d us doing it together, taking the podcast in person, live in front of real people. It's gonna be amazing.
krista: Yes, I love it so much. And I feel that a lot of executives go to executive retreats and leadership conferences and things like that. And so I feel military spouses should absolutely have the same, you know, equal opportunity to do those kinds of things. And I always feel I'm more jazzed and energized when I go to a conference that's in person. I mean, we've had like after COVID, we've had so much online learning and things like that. So I really feel like there's some benefit of being with other military spouses live and sitting down and touching paper and we're gonna be doing a really fun life assessment. We're gonna be doing creating a vision board together. A lot of people say, yeah, I want to do a vision board, but they don't do it. So we're gonna actually sit down and like make vision boards and you are gonna leave the workshop with a game plan. So it's not like just talk and fluff and you forget everything that the training was about. You're gonna actually leave the workshop with some really amazing tools. And these are tools that I've used for 20 years in my private practice, and now I'm gonna be able to give them to you guys. And you know, you're gonna take the assessment and then you're gonna look at how do I actually make a vision board that aligns with what I want and what makes sense for my life and what makes sense for military life because as you guys know there are it's you know it's not the same we can't do everything all at once but we could do little pieces and I will show you like live stories of other military spouses that have done this and myself included where I worked a little bit back 20 years ago and now it's all come together and I'm gonna show you step by step exactly how to do that in your own life.
Wendy Poling: gonna be amazing. I kind of get my own mini coaching session here every time we do a podcast. And so now I get to share that with all of you. It's gonna be great. one of the things that happens when you register for a conference like social media marketing world, that happens in San Diego every year. It's in the thousands to go, a couple thousand dollars. but you have to like register and then you probably have to book a flight if you're coming in from out of town, and then there's the meals and all of that. So on this day, Lunch is provided. We have a great presenting sponsor, which is USAA. We're very proud and excited to have them join us. And you're gonna get a playbook that will be yours to keep that will work on from the first session in the morning all the way through to the end. So we're really excited about being able to provide that level of detail and experience. you don't have to leave to go and find what you're gonna have for lunch. We're gonna have all that provided for everyone.
krista: It's just such a great way to come and reset, reconnect, and create a vision for your next chapter that's specific to military spouse life.
Wendy Poling: And a lot of conferences, that we've experienced in the past is you go and maybe you go to, five or six sessions, you get
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really excited and you have these notes in your phone or maybe, a little pad of paper that you brought with you. But then when you get home, you're like, what is it that I do next? What are my next steps? And you get busy with life and you get busy doing other things with work. And so this playbook that we're gonna work on throughout the day. It's gonna give you a personalized roadmap for the next 30, 60, 90 days, building on and leveraging the expertise that Krista brings from her practice and the other Dr. Wells in the house. So it's really like our own executive coaching for a day, mixed in with learning.
krista: Yeah. Yeah, it's gonna be so much fun. And the really cool thing is that you'll leave with the tools. So you can reuse the workbook. You can make a new vision board when you're ready to do that. we're gonna give you the tools of how to plan your goals for each new season. We're gonna give you the tools of what you wanna think about when you're creating your next vision board. We're gonna give you an assessment that you can actually retake as many times as you want to. And it's just gonna be a fun, relaxed environment. There's nothing stressful, no No pressure, just good energy and great community.
Wendy Poling: And one of the things I wanted to highlight too is that when you're working on the playbook, we're gonna have a whole section on publishing and a whole section on podcasting. One of the things I get asked about the most is, Wendy, how do I start a podcast? And so it's one day, it's not three days. So we can't do an entire day about how to start a podcast. But we're gonna share some industry best practices and things that have helped us get to 200 episodes plus 200 now. the latest last August Chris and I went to podcast movement. And we got to see what the latest technology is based on the AI that we have now. we got to also experience Riverside for the first time, which powers the show that you're listening to right now. one of the things that I'll be able to do during the workshop is help you map out your first five episodes of a podcast, And we can spend that time together and you're gonna have it all outlined. Now you may go back and tweak a little bit, but that is one takeaway that you can absolutely count on during this day. And it's not just watching another video where you feel like you're D I Y, you have to do it yourself. This session will be all about doing it with you. and sharing everything I wish somebody would have taught me when I first started. the tools, the microphones that we use, the editing software that we use, all of those things we'll be highlighting in that session. So that's just one of the many things we'll talk about.
krista: Gonna be I have a lot of people come to me and say, How do you write a book? So I'm gonna be talking a little bit about that. And if you've ever thought about writing a book, whether it's a children's book, a thriller book, a nonfiction book, I'm gonna give you all the tricks of
the trade. I was a military spouse and writing articles and blogs for many, many years, and I learned how to deal with having a large audience, having a lot of criticism, having you know, connecting with military spouses on
Wendy Poling: Mm.
krista: On those platforms writing for I think I was one of the original writers of Military Spouse Magazine, Military Money, lots of articles through the years. And you might think, well, was that worth it to do that little bit of writing all through these years? But a couple years ago, I took everything that I had learned about writing and put it all together and ended up getting a six-figure book deal. And I'm gonna tell you exactly how to do that and how to write a pitch letter, how to approach agents, how to land an agent, how to balance your time and energy with your day job because I was working during the day as a life coach and then writing at night and on the weekends and during my kids' sports games I was actually on the sidelines writing a fiction book. So I'm gonna tell you how you can fit writing a book into the other parts of your life and step by step guide. Just like Wendy said, there's podcasting tools, there's tools, there's query tracker, there's ways to you know figure out how to speed date agents. And I'm gonna tell you all those secrets so that your book idea that's in your head can actually get out into the world. And it's gonna be just a lot of fun to share the things that took me like six months to learn to share them with you in six minutes. So you're just gonna get so much rich content at this seminar and Even if you're not writing a book, you're gonna or starting a podcast, I think by learning, you know, how to go through this process of you have a goal and then I literally Googled how do I write a book? so there's a process that we're gonna give you that this process will be relevant to many other goals and things that you're working towards. So even if you're not interested in writing a book or starting a podcast, please come and share a what your specific vision is and we're gonna give you process tools that you could take away and have a game plan for getting value out of the workshop.
Wendy Poling: I think so many people need to hear that too, because if you feel like you have something on your heart, if you have a purpose driven message that you can't get it out of your mind and it's always something you think about and you wake up in the morning and you're you're thinking, I could do that. I want to be a public speaker. I have a message I want to share. The day is all about building a platform. it is called the military creator and leadership. intensive. what we're going to talk about is clarifying your message and then helping you determine what is that platform that you should start with first. Maybe it is a podcast, maybe it is a book, maybe it's YouTube, maybe it's social media, maybe it's a digital product, maybe it is a workshop. It could be art on Etsy. So the platform in which you choose
krista: Art on Etsy.
Wendy Poling: the one platform for the one message for the one audience that you're trying to reach and make a difference, that is what you're gonna help get clarity on throughout the day because we don't want to fit a channel like a podcast into your message and how you want to make an impact. It's the other way around. So it's a practical, but then also looking at it from a strategic lens on what is the best platform to start and build that aligns with who you are and your personality and what you can actually achieve and execute based on military life demands. And so that is it in a nutshell. We are going to talk a little bit more about it in our next episode because that's going to be about a mid-year reset. But we wanted to get on because now we're less than I think like 45 days away. So we want to make sure that we promote the event, we tell you about it. give you a chance to ask us questions. and yeah, so registration is open right now. it's on Eventbrite. We'll put a link in the show notes so that way you'll have access to it as you're listening to this podcast right now.
krista: Yeah, we want you to sign up and we want you to bring two friends. So bring two friends. They could be military spouse entrepreneurs, photographers, therapists, fitness instructors, military spouses that want to open a coffee shop, military spouses that want to do a nonprofit. It doesn't matter. You just have to come with your vision, and we're gonna help you and coach you so that you can make your vision a reality. And you don't have to do military life alone. You can come and meet other spouses, be coached by Wendy and I get inspired and create a vision for what's next. All for a very nominal fee.
Wendy Poling: yeah. It's gonna be under a hundred dollars. So depending on when you buy your ticket. So it's very reasonable and again it includes your lunch, it includes your playbook. and snacks and stuff throughout the day. we are really excited to put this together for you. It's going to be at the Liberty Station Conference Center, which is near the airport in San Diego. We wanted to pick a location that had some historical value. It's a Navy town. We're going right to Liberty Station, which if you're in San Diego, you know where that is. And we're just excited and honored to be able to be in that venue of Liberty Station Conference Center. They've been really good to us as part of the CPO spouse connect event that I do. And so if you're attending that event, then I encourage you to attend this one as well. We just want to bring military spouses and military connected creators because this event is open to any military connected creator, whether you're active duty, you're a veteran, your spouse is actively serving or if they're retired like ours. However that happens to be. or if you're a military mom or a military sister, just the military Yes. So it's a military town in San Diego. So we wanna invite you to be
able to learn how to start the podcast that you've been dreaming about or the book that's you know you wanna write.
krista: Or military friendly business. Yes, we can't wait to meet you.
Wendy Poling: So let's talk about fears for a quick second before we go, Krista. And what about for people that feel for the military spouse or or active duty service member right now that thinks they're not ready and they wanna be more ready before they come to a day workshop intensive like this?
krista: Well, I absolutely think that it's gonna be a safe place where everyone comes and right in the beginning of the day we're gonna have this is a place to have shared ideas and we're never gonna like insult each other's ideas. It's gonna be a really safe open community where there's authenticity. Like, hey, I'm really overwhelmed with military life right now, and all I'm looking for is a vision board that is a little bit more about self compassion and self care and support and I'm not ready to like run out and start a business. So I feel that we are not it's gonna be a place where we're not judging each other. We're just coming and showing up you know, as we are. And if you feel like I'm not ready and I'm overwhelmed, that's exactly how I felt twenty years ago. Like I had a couple clients, I wrote one little short blog, and then it grew over a twenty year time span. we're not expecting people to come out and say, okay you know, I did a podcast, I wrote a book, I worked full time, I did everything all at once. Like these are just we're here to create a community of what is your next baby step. And that should not be overwhelming. And if your first step baby step is like, I hey, I just came to show up here. I just want to listen and watch and not really participate a lot. That's fine too. This is really about a workshop that you are going to leave with the tools and you could do as much or as little as you want with them. And whatever you are needing, we are going to be able to coach you in that. And sometimes the first step is just showing up and saying, I don't know what my first step is. And this is the exact perfect place for you to come and be and leave with maybe just a little bit more clarity about your values, maybe clarity about skills that you're motivated to use in the future. Maybe it's just a workshop to think about here are some of my interests and what I might do with them down the road. So this is not a come and, you know, have high expectations that you're gonna have like if you're doing say, I wanna get better at social media and you have two followers, we don't expect you to have a million followers in three days. We expect you to just let's just plant the seed, put it in the cooker and see how that that eventually down the road you're gonna be moving in that direction. It doesn't have to be all at once. So we want you to show up no matter where you're at. If you're high level business and you wanna take that business to the next level, we want you
to come. And if you're just starting out, we want you to come too. If you're like, hey, I'm just looking for a ten hour a week part time job and I can't figure out in what, you know, what kind of job to get, we're gonna help you as well. It's gonna be very tailored to coach you to move forward wherever you're at.
Wendy Poling: Yeah, you Yes. And two things came to mind as you were saying that. The first is tailoring your resume because a lot of creators are also working a full time job. And how do you if you let's say you want to get promoted or you want a different job. And so in the mix of creator economy, we're gonna definitely gonna talk about that and it's our main focus. But we will share a couple of tools that are gonna help you right where you are if you need to be an income earner right now. we'll talk more about that in a future episode, but we're gonna show you how to refine what your resume looks like, your C V or actually like a mini a media kit, use the same tools and expertise in that to create a media kit for your podcast or your platform. That is one thing that Krista and I like the word media kit, I don't how many times Krista said, Wendy, how's that media kit coming along? but you know, we're excited 'cause our conference is fully funded. I think that's important for us to highlight because if you're looking for sponsorships and you wanna be able to actually monetize your platform, having over fifteen years experience in creator partnerships and brand building, I can absolutely give you some customized feedback on your platform while we're there. We're gonna talk a little bit about that in a session. no matter where you are on the spectrum of a creator business, we wanna help you. And that's what this day is all about, meeting you right where you are.
krista: so just make sure you come and bring your friends. And if you are in a city that isn't San Diego, and let's say you live in San Antonio or you live in Mystic, Connecticut, and you want us to come to one of those locations, then reach out to us. Wendy's gonna give you her email and her the best way to reach us and we will put that on our list of next cities to visit live.
Wendy Poling: we definitely want to hear from you. And we want you to help build this intensive, this creator day. We actually will have a creator panel. We already have one speaker identified. And this person has grown their social media following within six months to over 4,000 Instagram followers. And while the day isn't focused solely on social media, We're looking for different creators at different stages to come and speak and share their perspective on a creator panel. so this person, we're so excited, she's going to share right now what is working for her and how she's been able to grow so fast. She'll also be able to say how long it took her to make the decision to press record and what she wished she would have told her previous self about stepping in front of the camera. So that is just one speaker that we have lined up and she's actually active duty and will be retiring soon from the Navy. So we're we're looking for a mix of both military spouses and military service members or veterans. It won't be just military spouses, because I know this is the military spouse show, right? So we want you to help us build this day. And if you would like to speak, we would love to hear from you. And if you have questions, so my email it's Wendy at militaryspouse show dot com. That's Wendy at militaryspouse show dot com. We'll also put a link to our website, Military Spouse Show. You can contact us there too in the show notes. And we would love to hear from you. We know that there are so many creative military spouses out there and military connected folks that are building platforms, they're building podcasts, they're on YouTube, they're doing all these things, but they just don't know how to monetize or they just want clarity on their messaging so that way they can go to the next level between Krista's coaching background and my corporate background, we're coming together to provide this experience for you at a fraction of the investment it would take if you were going to a big social or video YouTube type conference. So yeah. I'm getting excited. More excited. The more I talk about it.
krista: Yes, I'm getting I I know. It's gonna be great. It's gonna be so, so great. People are gonna leave and feel like, wow, that was such a value rich time spent with Krista and Wendy. And they're just we're gonna stay in touch after the conference is over. It's gonna be like a little community of our live listeners. So we cannot wait to meet you.
Wendy Poling: Yes. And so the other session that we're gonna do is we know if you're military connected, taking advantage of your full benefits is critical. And so we are gonna bring in some of our trusted partners that are gonna talk about how are you maximizing your military benefits, which includes your VA benefits. So we'll bring that perspective in from Vets Forever. We will have, like I said, we're gonna highlight best military resume. they have an amazing platform that'll help you optimize your resume and your LinkedIn profile. So we'll do a resume unlocked, benefits unlocked, and then we'll also have publishing and podcasting unlocked and create the playbook that's gonna help you just smash the end of the year, like up until the end of the year. think of what it will look like in November as you're preparing for the holidays and you look back at the past couple months and the progress that you've made. That is our goal for you. So that way as you round into the the end of the year and and look at twenty twenty seven, you're actually seeing some things come to life. And as we say, you know, it's happening, it's happening, it's happening.
krista: Yes, it's it's just gonna and we want all of your it's happening to you you to feel the same thing that we're feeling as we create this workshop. We want that to be
for every participant that comes to our through our doors to end up with their own thing that's gonna like make them feel jazzed and energized and excited to contribute back their gifts to the world.
Wendy Poling: Yes. And we're gonna have an exclusive t-shirt that we are kind of sourcing ideas for what the t-shirt should say right now. But it's gonna be fun and we're excited to have this bonus for signing up. So it comes with a customized t-shirt. And yeah, so we're just excited to hear what you guys think. You can find us on the military spouse show dot com. There's a link to register right there. To the eventbrite page, and we have discounted pricing that's open until the 15th of July and it's $59 for a ticket. And then after that, the price goes up to $99, It includes lunch, the playbook, the T shirt, and all of Chris's coaching during that time frame. and mine as well. So we hope that you will join us. Yeah.
krista: Yeah, you're getting you're getting 20 years of corporate experience and 20 years of being a certified master certified coach through the International Coaching Federation. And so you really are getting a tremendous amount of value. If you look up what other master certified coaches are charging for a one-hour session, like you're really making out very, very well. And if you take somebody that's gone through 20 years of corporate experience and she's giving you all her secrets in like a matter of minutes you're definitely getting really good value for your day.
Wendy Poling: Well, I think that we're ready to wrap up, Krista. We've covered a lot. We've covered where the conference is. It's in San Diego at Liberty Station Conference Center. You can find the registration details at militaryspouse show dot com slash events. That's militaryspouse show dot com. slash events. And we've talked about all the details for the day. We'll be posting the agenda updates on our website as we get closer. And this would not be possible without our presenting sponsor, which is USAA. And we just love that they've come on board and you'll get to meet some USAA folks there. They'll be there. So we're excited.
krista: Thank you, USAA.
Wendy Poling: right, any final words as we
krista: All right. I just can't wait to meet you. Bring a friend. You're gonna get lots of little goodies and treats. It's gonna be so much fun.
Wendy Poling: All right, everybody. Thanks for listening to the Military Spouse Show. this is Wendy and wanna say bye.
krista: is Krista and can't wait to see you guys there.
Wendy Poling: Hey friends, it's Editing Wendy here, The Military Creator and Leadership Intensive presented by USAA is happening on Friday, August 14th. Tickets are now on sale. Discounted pricing is now till July 15th for $67, and then the regular price kicks in at $97, valued at over $200. day is designed to help you start the podcast or write the book that you've been dreaming about. If you're interested in diving into the creator economy, we'll help you get a plan for the next 30, 60, 90 days. The Intensive is just for you, no matter where you are on your creator journey. We'll also welcome Vets Forever as a sponsor. So thanks, Vets Forever. That evening there'll be a VIP reception and live podcast experience presented by USAA that's hosted by the Good Show. It's a night of celebration and community. Then on Saturday, August 15th, for the third year, West Coast CPO Spouse Connect, presented in collaboration with the Enlisted Leadership Foundation, Is happening. This is a free event created specifically for Navy Chief Spouses celebrating Chief Season. Whether you're new to the Chiefs community or you've been part of it for years, you'll find amazing sessions and meaningful connections with San Diego's fleet leadership. The list will be out in just a few short weeks. We'll also welcome former McPond Rick West. Yep, you heard it here first. CPL Spouse Connect is co-hosted by yours truly along with Sarinda Good. We're bringing the platforms of My Military Life, this podcast, The Military Spouse Show, and Sorinda's podcast, The Good Show. Together we'll help get the word out. If any of those sound like they're for you, we'd love to see you there. You can find all the details and registration links in today's show notes, or you can visit the military spouse show.com/slash events. Thank you so much for listening. If you enjoyed this episode, please consider sharing it with a friend. It really helps us to get the show out to more people just like you.