Full Transcript for Bud Light sales are down significantly

--> 00:02:07.680 and so on. You say to yourself, how is somebody? How how 31 00:02:07.840 --> 00:02:13.319 is a band a still together and be still alive when they started in the 32 00:02:13.400 --> 00:02:17.960 seventies and it was craziness for these guys, um and you just say, 33 00:02:19.000 --> 00:02:22.479 how are they? How are they still kicking like Ozzie for instance, You're 34 00:02:22.479 --> 00:02:25.439 going, how is Ozzie even still alive? And how is Keith Richards? 35 00:02:25.439 --> 00:02:30.199 How is Keith Richards still alive? Nobody had Charlie Watts on their BINGO card, 36 00:02:30.400 --> 00:02:35.719 right, No, no, nobody the one guy who who basically didn't 37 00:02:35.719 --> 00:02:39.520 spend his dedicate his life to being strung out on drugs. Yeah, he 38 00:02:39.560 --> 00:02:44.919 goes first. It's amazing, though. You look at the longevity of certain 39 00:02:45.000 --> 00:02:50.360 bands and it's just incredible what the Stones have been able to do, what 40 00:02:50.599 --> 00:02:55.879 Arrowsmith has been able to do. Yeah, you know that bon Jovi still 41 00:02:57.000 --> 00:03:00.879 together to forty five years later. Metallica's forty three years old. I mean, 42 00:03:00.960 --> 00:03:05.439 dude, it goes on and on these bands that that they stayed together, 43 00:03:05.520 --> 00:03:07.879 and it's just okay, let me ask you this. What was the 44 00:03:07.960 --> 00:03:10.439 last show you win to where you're like, oh my god, why are 45 00:03:10.439 --> 00:03:14.240 these guys even that they're just mailing this in for a check? Well? 46 00:03:14.280 --> 00:03:16.719 I I didn't. And it's funny you said it, because it's popped right 47 00:03:16.759 --> 00:03:20.479 into my head. I don't know that they were mailing it in. They 48 00:03:20.560 --> 00:03:23.479 just don't have it anymore. And it was hal and Oates believe it or 49 00:03:23.520 --> 00:03:25.360 not. Okay, Now, Tears for Fears warmed up for them. They 50 00:03:25.400 --> 00:03:31.800 were bad ass Tears Fears. Dude, they kicked it. And Daryl Hall's 51 00:03:31.840 --> 00:03:35.319 out there now. I don't know, he's still got I think he's got 52 00:03:35.319 --> 00:03:37.280 to child. I don't know. He might not be able to hit those 53 00:03:37.360 --> 00:03:40.719 higher notes. But you're talking about they're in their seventies, but so is 54 00:03:40.759 --> 00:03:46.280 Aerosmith. So I mean, but he was like talking the words and all 55 00:03:46.280 --> 00:03:49.400 of that stuff. So I don't know, man, But I can tell 56 00:03:49.479 --> 00:03:53.000 you tomorrow if you're right now, you're really sad and you're yelling at the 57 00:03:53.080 --> 00:03:55.800 radio because why I wanted those tickets. Two things. Tomorrow Boxer will have 58 00:03:55.879 --> 00:03:59.800 him at eight twenty, so he will have your next chance to win. 59 00:04:00.360 --> 00:04:03.120 And then we will have more tickets tomorrow at four fifty to give away. 60 00:04:03.159 --> 00:04:06.599 So either way you can still continue to win those. And of course they 61 00:04:06.680 --> 00:04:11.520 go on sale, you have not one, but two chances to win there. 62 00:04:11.560 --> 00:04:17.160 It is absolutely um so yeah, bud Light sales drop off twenty one 63 00:04:17.319 --> 00:04:26.639 percent and the quote here is serious trouble. Bud Light disables comments on the 64 00:04:26.720 --> 00:04:30.800 Countrified YouTube ad in the wake of this whole fiasco. So they had to 65 00:04:30.800 --> 00:04:39.040 disable the comments because I think that countrified commercial that they put on YouTube story 66 00:04:39.079 --> 00:04:46.040 about a beer in America that was made wearing a mask. Like, dude, 67 00:04:46.279 --> 00:04:50.079 it was a cheesiest damn thing I've ever seen, ever heard in my 68 00:04:50.120 --> 00:04:56.399 life. Brotherhood, that that stupid commercial the brewmasters were wearing mad that's right. 69 00:04:56.959 --> 00:05:00.199 You see the Clydesdale running in front of the World Trade Center memorial, 70 00:05:00.319 --> 00:05:03.839 Like, dear God in Heaven, who the bleep do you think you are? 71 00:05:04.120 --> 00:05:10.000 Did I see a mask on that on that horse? Let me tell 72 00:05:10.040 --> 00:05:17.600 you a story about a horse and mask about Miraca. The voiceover guys should 73 00:05:17.600 --> 00:05:20.920 be ashamed of himself. So yeah, this, uh, the sales hit 74 00:05:21.079 --> 00:05:26.639 for bud Light. It's it's worsening. It's really what's happening is actually, 75 00:05:28.199 --> 00:05:30.879 I'm gonna say it. I was more. I'm more surprised that it's continuing 76 00:05:31.040 --> 00:05:33.959 this route. I thought we were going to have a dust up here for 77 00:05:34.000 --> 00:05:36.519 a little bit and then it would settle down and then they'd be like, 78 00:05:36.560 --> 00:05:43.240 well no. During the week ending April twenty second, the most recent industry 79 00:05:43.319 --> 00:05:47.639 data available, bud Light sales plunge twenty one percent and it was a seventeen 80 00:05:47.720 --> 00:05:53.240 percent slide a week earlier, so it's continuing to fall off. So it 81 00:05:53.240 --> 00:05:56.040 continues to fall off. An initial weekly drop, by the way, was 82 00:05:56.120 --> 00:06:00.839 six percent when everything kicked off during the first week of April. And these 83 00:06:00.879 --> 00:06:04.040 are actual, real numbers. This is not we're not guessing. It's not 84 00:06:04.079 --> 00:06:09.480 an opinion. But they study this stuff. The industry has to put this 85 00:06:09.560 --> 00:06:15.000 out. This is proprietary information because this comes down instables and your shareholders. 86 00:06:15.040 --> 00:06:18.439 They have to know this information. You have to disclose your books. Beer 87 00:06:18.519 --> 00:06:24.040 volumes, the number of cases sold, whether it be for instance, twelve 88 00:06:24.040 --> 00:06:29.600 packs, eighteen twenty four cans, whatever, dropped

even steeper, twenty six 89 00:06:29.720 --> 00:06:33.800 percent. Fourth. They've lost a fourth of their big case market, twelve 90 00:06:33.920 --> 00:06:39.240 to thirty packs because you can get a twelve and eight, a twelve and 91 00:06:39.279 --> 00:06:44.560 eighteen twenty four or thirty. I mean, that is insane. They're they're 92 00:06:44.600 --> 00:06:46.560 in trouble. So if you don't know what we're talking about with regard to 93 00:06:46.560 --> 00:06:53.160 that Countrified that was over the weekend bud Light that that Countrified YouTube ad and 94 00:06:53.279 --> 00:06:57.720 it's like young beer drinkers froliking in the rain at a country music festival. 95 00:06:58.199 --> 00:07:02.800 They are pandering. I'm telling you what, people who especially country fans and 96 00:07:02.839 --> 00:07:06.560 people conservatives and all of that, they know the pandering that's going on here. 97 00:07:06.680 --> 00:07:12.480 They won't forget it either, because this is this is so disingenuous. 98 00:07:13.439 --> 00:07:16.360 They put out these ads in there. Oh there we go country people at 99 00:07:16.360 --> 00:07:20.879 a country music festival, frolicking in the rain, and you got the Clydesdale's 100 00:07:20.959 --> 00:07:25.279 running in front of like you were kind of pointing out. It's just like, 101 00:07:25.360 --> 00:07:28.319 come on, man, you know they need What are they gonna do? 102 00:07:28.360 --> 00:07:30.879 They're gonna they're gonna dig up Spuds Mackenzie and a bunch of hot babes 103 00:07:30.920 --> 00:07:34.600 in bikinis, because I mean, what is that the next insult that's coming. 104 00:07:35.920 --> 00:07:43.639 You know, listen, dude, bud light. Bud Light is not 105 00:07:43.920 --> 00:07:48.160 something that is going to go away anytime soon, but it, dude, 106 00:07:48.639 --> 00:07:54.279 Annheiser Bush, this is going to go down as like almost like blunder new 107 00:07:54.360 --> 00:07:59.199 coke level. Maybe not that bad because you know what that almost killed coke. 108 00:07:59.480 --> 00:08:03.000 Yeah, change, but this is going they're gonna write. There's gonna 109 00:08:03.000 --> 00:08:07.279 be business classes taught about this, what not to do, how to not 110 00:08:07.399 --> 00:08:09.199 know who your customer base is? Hey, ed, welcome to the show. 111 00:08:09.240 --> 00:08:13.759 How are you. I'm doing great. Hey, I stopped drinking all 112 00:08:13.800 --> 00:08:16.240 an Heiser Busch product. I'm a nick culture drinker for a long time. 113 00:08:18.240 --> 00:08:20.720 But of course, an Heiser Busch was bought by Endev It's the largest beverage 114 00:08:20.759 --> 00:08:24.680 company in the world. But there's an easy way to solve this. Their 115 00:08:24.720 --> 00:08:28.160 marketing people are missing. They could just identify as the Suckis or cores Light 116 00:08:28.600 --> 00:08:31.879 and transgender their beer type thing, you know, and they could just identify 117 00:08:31.919 --> 00:08:37.840 as another beer. They saved their brand. Interesting. My brain's really confused 118 00:08:37.879 --> 00:08:43.919 after that, but you might be onto something mad. I can't believe they 119 00:08:43.960 --> 00:08:46.960 did this, I really can't. I know. It's a head scratcher. 120 00:08:48.399 --> 00:08:52.960 It's a head scratcher, isn't it? No question? What? Go ahead? 121 00:08:54.000 --> 00:08:56.399 I'm sorry, go ahead, I'm sorry. Okay, I'm want to 122 00:08:56.440 --> 00:09:00.720 talk now then, Okay, So I want to go back to the days 123 00:09:00.840 --> 00:09:05.679 of Do you remember the Coreslight commercial, the Twins and Twins. Yeah, 124 00:09:05.720 --> 00:09:07.519 and they're watching the car and they're biking and dude, and they got the 125 00:09:07.559 --> 00:09:13.200 Coreslight bathing suits on. Yeah. Can you imagine what heads would explode today? 126 00:09:13.519 --> 00:09:18.919 All the you know, five hundred pound hand beast feminist femin would get 127 00:09:18.960 --> 00:09:22.200 really really upset. Yeah, yeah, you sexist pig exactly. Yeah, 128 00:09:24.120 --> 00:09:28.759 we'll go back to the Paris Hilton Carl's Junior commercial. Oh yeah, remember 129 00:09:28.799 --> 00:09:31.639 that guy I do. Oh boys, she didn't make that burger look pretty 130 00:09:31.679 --> 00:09:37.320 good? Yeah, thanks Ed, Thanks man. She had a burger. 131 00:09:37.360 --> 00:09:39.639 I didn't even I didn't notice she had a burger. She still looks good 132 00:09:39.639 --> 00:09:43.080 by the way she is. And and the thing is, I like the 133 00:09:43.080 --> 00:09:46.360 fact that she was not like one of these celebrities who went and did something 134 00:09:46.480 --> 00:09:52.120 radical and gouty surgery or from mister potato Heads. She looks mcdonna. Have 135 00:09:52.120 --> 00:09:56.039 you seen mcdonna. She looks like that that you want to play a game? 136 00:09:56.720 --> 00:10:01.600 A game? She looks like Jigsaw from them. Yeah, the Saul 137 00:10:01.720 --> 00:10:05.480 movies, Bizarre man. So yeah, back to Dylan Maulvanian. So she 138 00:10:05.600 --> 00:10:09.519 has deals where he not. She What am I see you? Look at 139 00:10:09.559 --> 00:10:13.639 this? Look what they've done to you? These are come back to us. 140 00:10:13.720 --> 00:10:18.679 He has seals with Nike Maybel and Kate Spade. They also are getting 141 00:10:18.720 --> 00:10:22.200 backclash too. Um. You would think he has to have full time security 142 00:10:22.200 --> 00:10:26.480 around him. I would think people are after him. He actually really doesn't. 143 00:10:26.879 --> 00:10:31.159 I can't believe it. He posted his videos from his house wherever he 144 00:10:31.200 --> 00:10:35.360 lives. He's he's a millionaire now because of all these endorsements, and I 145 00:10:35.440 --> 00:10:43.519 just think it's Look, women have a hard time struggling in our society with 146 00:10:43.559 --> 00:10:46.960 their appearance, as is right. We both have, you know, we 147 00:10:48.039 --> 00:10:50.919 know this. Women are very insecure. I'm too, you know I need 148 00:10:50.919 --> 00:10:54.320 to lose weight or am I not pretty enough for it? Like I feel 149 00:10:54.360 --> 00:10:58.080 bad. That must suck having that kind of expectation put upon you. So 150 00:10:58.120 --> 00:11:03.720 when you are going as a w and you're using mabeling to make yourself pretty 151 00:11:03.759 --> 00:11:05.840 and this guy comes along, it's like he's making a mockery of you. 152 00:11:07.039 --> 00:11:09.360 Yeah, he's talking about sports brawls. He doesn't have boobs like what he's 153 00:11:09.519 --> 00:11:13.480 and by the way, that no woman dances like that in a sports brawl, 154 00:11:13.600 --> 00:11:16.279 just like I'm doing champion jacks like. He's a character of like the 155 00:11:16.320 --> 00:11:20.919 most feminine gay dude who's dressed like a woman of all time. He's a 156 00:11:20.039 --> 00:11:24.000 character. And I'm gonna say this, I'm speaking for me, not for 157 00:11:24.080 --> 00:11:28.120 you. I don't have any disdain for Dylan Mulvaaney. Look, this guy's 158 00:11:28.200 --> 00:11:33.919 getting his it's these companies who are picking him up. Good for him. 159 00:11:33.240 --> 00:11:37.200 I mean, he's a millionaire, he's getting paid. Hopefully he can just 160 00:11:37.240 --> 00:11:41.679 disappear after this. He's a professional grifter. He was smart enough to realize 161 00:11:41.679 --> 00:11:45.519 how to use the system that is totally messed up right now. He took 162 00:11:45.559 --> 00:11:50.279 advantage of this whole trans thing that's that's going on right now. He took 163 00:11:50.279 --> 00:11:56.159 advantage. Whether or not he would have been trans you know, whether this 164 00:11:56.200 --> 00:12:00.639 whole movement or this type thing was happening or not at the rate that it's 165 00:12:00.679 --> 00:12:05.799 happening, whether or not he would have been that person during this time remains 166 00:12:05.840 --> 00:12:07.679 to be seen. Nobody will ever know. If he did it just to 167 00:12:07.799 --> 00:12:13.879 capitalize. Good for him, Honestly, I've got nothing wrong. Are you 168 00:12:13.919 --> 00:12:16.559 a capitalist? I'm a capitalist? I am all right If I you're out, 169 00:12:16.600 --> 00:12:22.240 No, listen, some people realized he could put on this stick. 170 00:12:22.279 --> 00:12:24.679 If he's going to be a woman now on day two thousand and seven hundred 171 00:12:24.720 --> 00:12:28.080 and eight and me being a woman, No no, no, it's not. 172 00:12:28.399 --> 00:12:33.039 But anyway, he capitalized on it. Dude, he's smarter than most 173 00:12:33.039 --> 00:12:35.000 people out there. He saw a trend coming, jumped on it, and 174 00:12:35.080 --> 00:12:37.440 now he's got bookoo bucks. Yeah,