ABOUT THIS PODCAST

Jeff Large dives into the stories of inspiring business owners, experts, and specialists to discover the principles of their success.
English
United States
78 episodes
since Sept. 6, 2017

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Corey Quinn is the Chief Marketing Officer at Scorpion. This rapidly growing digital marketing agency works with small business owners primarily, including attorneys, dentists, and home services businesses. From 100 Employees to 750 in Four Years In 2015, Corey began as the sole marketing professional in Scorpion’s marketing department. He wrote all of the marketing copy, executed every strategy, and ran events. Today, he oversees a team of 19 people while coaching, leading, and guiding strategy. Corey’s entrepreneurial mindset and top performance in sales drove his early career. He founded a successful streaming business and worked for the likes of Morgan Stanley and Science, an incubator for startups. During this time he also got his MBA at USC in finance and entrepreneurship. When he was recruited by Scorpion and learned that their customer retention rate was 95% (much higher than the typical 50% in their industry), Corey knew he had to take the job. The founder-led business was ready to scale, and he took the lead in formalizing their corporate marketing strategy. He improved and expanded their inbound marketing process and added outbound marketing and experiential marketing to their strategy. Growth Drivers Over the last four years of steady scaling, Corey has seen three critical factors drive their growth. #1: Investing in their own marketing. In the last two quarters, Scorpion has spent nearly $1 million on gourmet cookies as part of its “Uniquely Striking Impression” concept. This is the idea that good marketing should give customers a pause, an experience that they will remember. This investment in their own marketing did not happen overnight. They put serious time and resources into understanding their ideal customer and perfecting the quality of their list. While this kind of spending may not feasible for every business, this concept can still drive your marketing. #2: Know your retention rate. When you have a strong retention rate, the value of your client increases and you are able to out-market your competition. For example, Corey says if he knows that every new customer is going to spend $10,000, he can then decide what percentage of that number he is willing to spend on marketing to acquire that customer. The cost of acquisition in each vertical you focus on will go down over time as you create a presence and become known as a leader in the space. #3: Your customer is the hero. You are the guide. Corey shares how Donald Miller’s StoryBrand formula transformed the way they market themselves. The client is their own hero, and they are looking to Scorpion as a guide in their journey to success. “I recommend any business owner to consi
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