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ABOUT THIS PODCAST

Jeff Large dives into the stories of inspiring business owners, experts, and specialists to discover the principles of their success.
English
United States
89 episodes
since Sept. 6, 2017

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In the final of four experimental episodes, Jeff seeks out conversation with author Paul Jarvis in discussion of his book, “Company of One.” In the previous three episodes, Jeff discussed differing views on growth and sustainability in relation to Paul’s book. Following these four episodes, a narrative type episode will be produced, culminating and analyzing the topics explored. Join Jeff and Paul for an intimate dialogue on their respective businesses, thoughtful growth, and serving clients well. Paul Jarvis is a web designer and the author of “Company of One,” a book that centers around the idea that growth does not necessarily equate to success in business. Paul grew up in the suburbs of Canada and moved into the city of Vancouver with his wife. After a while they found that big city life just wasn’t for them; there was too much noise, too much going on. Soon enough, they made the choice to scale back and found themselves calling a small town in the middle of the woods home. Housing a population of no more than 900 people, this town works as a perfect example of just how much success can sprout from taking a moment to scale back—rather than growing for the sake of growth. “The point of the book was never to be anti-growth – it was to have some critical thought about growth, because growth makes sense until it doesn’t make sense. Every business has to grow to a certain size, I just think that we shouldn’t put growth as the top metric for measuring success.” Loving the Client Since reading Paul’s book, Company of One, Jeff has really re-focused on loving his existing clients better but also struggles with delaying getting back with new inquiries – stretching from a 24-hour return email or call policy, to maybe waiting a day or two to get back with new inquiries. Jeff asks, “Is that the courteous thing to do?” “I’m Canadian. That’s my culture: being courteous.” Paul says he always prioritizes what he’s currently working on, but being courteous is always a top priority for in-taking new business. Some strategies that Paul has utilized include an automatic reply email with a PDF of his services offered, starting prices and services he doesn’t offer. The email also includes a link to a scheduler to book a time to chat more, for people who are still interested.  He says, most people are just happy that they got what they needed right away, and don’t care that it was automated. He suggests always setting aside a few hours every week for intake and new inquiries on the schedule.  “For example, every Tuesday from 2-4 I work on new business and that’s just part of my schedule.” Being more transparent about pricing has also helped streamline his new client funnel. He describes a fine line between finding the right person in the right place, but also not correcting for not reading or paying attention to detail, which would eliminate clients that aren’t an ideal fit. “When I started putting “prices start at __” on my website I went from 50% bad fits to 5-6% bad fits where the only way I found out they would be a bad fit
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