The Glossy Podcast is a weekly show discussing the impact of technology on the fashion and luxury industries with the people making change happen.
United States
157 episodes
since May 2, 2016


For Banana Republic CMO Mary Alderete, it's an exciting time to be in brand marketing. Alderete, who first worked at the company as a senior director of marketing in the early 2000s, left and returned a decade later, motivated by the challenge of developing a connection between Banana Republic and newer generations. She is now working with the brand's in-house creative agency to experiment with new storytelling formats and lean into influencer marketing, with NFL star Jared Goff as the newest edition to the current influencer roster. The goal, across the board, is to be part of the conversation. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Alderete to discuss Banana Republic's evolving media strategy, the ways it's marketing invisible technology and the perks of keeping processes in-house.
Disclaimer: The podcast and artwork embedded on this page are from Glossy, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.


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