ABOUT THIS EPISODE
Jenny Magic, Analyst at Convince & Convert, joins the Content Experience Show Podcast with a seven-step guide to building your content marketing strategy.
Special thanks to our sponsors:
In This Episode:
- Why the "crash diet" approach to building a marketing strategy is hurting your business.
- The long-term benefits of documenting your goals.
- Tips for identifying the one thing your business does better than your competitors.
- Why defining your metrics should be one of the first steps in your marketing strategy.
- The pitfall of personas when defining your audience.
- An audience research strategy that brings your marketing and sales teams into better alignment.
- How a content calendar can help you create more content with less.
- Get the free Content Experience Report here.
- Stay connected with your email subscribers using Emma.
- Accelerate your content marketing efforts and crush your sales goals with a new on-demand course.
- Stay connected with Jenny on Twitter.
- Explore our seven-step guide to creating a content marketing strategy.
Visit contentexperienceshow.com for more insights from your favorite content marketers.