ABOUT THIS EPISODE
Allie LeFevere and Lyndsay Rush, Founders of Obedient, join the Content Experience Podcast to discuss strategies for using humor in content marketing.
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In This Episode:
- Common pitfalls for brands attempting to bring humor or relevance to their messaging.
- The fascinating tool Allie and Lyndsay use when shaping a client's brand voice.
- Two case studies showcasing how Obedient brought levity to two surprising product spaces.
- The problem with using irreverent brand messaging before you've earned it.
- The importance of consistency and through-lines when developing a brand personality.
- Allie and Lyndsay's advice for maintaining a fresh, authentic brand voice.
- Get the free Content Experience Report here.
- Stay connected with your email subscribers using Emma.
- Learn more about Obedient's work bringing humor and levity to brand voices.
Visit contentexperienceshow.com for more insights from your favorite content marketers.