ABOUT THIS EPISODE
Kathy Klotz-Guest, CEO of Keeping it Human, joins the Content Experience Show Podcast to discuss what businesses get wrong about building their brand story.
Special thanks to our sponsors:
In This Episode:
- Why it's okay if your brand story changes over time—and why it's a cause for concern if it doesn't.
- The red flags that indicate you're telling the wrong brand story.
- Why businesses should share more stories about failure.
- How to identify and fix "story gaps."
- The overlooked skills that will help your team start telling better stories.
- Why Kathy left corporate marketing to become a storytelling strategist.
- Get the free Content Experience Report here.
- Stay connected with your email subscribers using Emma.
- Accelerate your content marketing efforts and crush your sales goals with a new on-demand course.
- Learn more about Kathy's work as a storytelling strategist through Keeping it Human.
Visit contentexperienceshow.com for more insights from your favorite content marketers.