Welcome to The Content Experience Show! Content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
United States
226 episodes
since Dec. 29, 2014


Tyler Lessard, VP Marketing at Vidyard, joins the Content Experience Show Podcast to share insights on the right way to approach marketing personalization. Special thanks to our sponsors: Uberflip Emma Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode Why over-digitization can be an obstacle to authentic relationship building. The most common pitfalls Tyler sees in marketing personalization. Why common surface-level personalization strategies no longer cut it for today's savvy customers. Examples of how Vidyard gets personal in their marketing. When to buckle down and educate versus when to showcase your brand's human side. Secrets to successful one-to-one video marketing. Resources Get the free Content Experience Report here. Stay connected with your email subscribers using Emma. Learn more about customer relationship building in Vidyard's series Creating Connections. Get more video marketing insights from the experts at Vidyard in the Video in Focus series. Catch us at Conex, August 20th to 22nd in Toronto! Visit contentexperienceshow.com for more insights from your favorite content marketers.
Disclaimer: The podcast and artwork embedded on this page are from Convince & Convert Media, hosted by Randy Frisch and Anna Hrach, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.


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