TRANSCRIPT 🔗
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Cyprus, the counterintelligence podcast hosted by IXN Solutions.
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The company you turn to for corporate counterintelligence expertise and creators of 351X.
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And we're live. Joe Sheridan, good afternoon. How are you doing, sir?
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Jeremy, it's a Friday, which means it's a good day. How are you?
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We made it. It is another Friday.
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You know, we've been talking about the news here recently and expanding upon
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what's happening out of Florida with their House Bill 945, sponsored by Representative Danny Alvarez.
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You know, we've been chatting back and forth with her the past couple of days, Joe. What do you think?
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Well, it made it through the first kind of major hurdle, which is that it cleared
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the budget committee this week.
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So it's got legs. And if it continues to move forward, you're going to have
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another state that has a dedicated counterintelligence capability.
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What I found kind of interesting, because there's always going to be an antithesis side to the story,
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is some of the concerns that came out from the folks that are opposing the bill,
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because it's kind of some of the same stuff we've heard throughout our career
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about the invasiveness of counterintelligence in general.
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So, you know, I think it's a good time to talk about what CI is and what it
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isn't when it comes to kind of ensuring individual rights.
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Before we dive into today's conversation on counterintelligence,
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a quick word from our sponsor and friend of the show.
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The truth is the kind of risks that we're discussing don't stop at government agencies.
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Every organization faces risks, escalating conflicts and potential workplace violence.
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And most of the time, those warning signs are subtle. That's why this episode
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is brought to you by Rep5 Security.
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They specialize in retained intelligence, proactive threat monitoring,
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and workplace violence prevention, giving organizations the insight they need
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to spot risk early and respond before it becomes a crisis.
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Because the strongest security strategy isn't reactive, it's prepared.
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Yeah, I agree, right? Some of those concerns where it's going to,
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you know, infringe upon
Load full transcript
civil liberties, people are going to be spied on and
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surveilled. you know, this is why a proper counterintelligence program needs
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oversight. And oversight done.
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You know, a legal advisors, an intelligence oversight advisor,
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the right people looking at it to make sure those civil liberties are not infringed upon.
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You know, if this is done properly, and I expect Florida will do it,
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and they might actually outpace New Hampshire being the other state trying to
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put a program together, I think it's needed.
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If you look at what's happening across our society right now,
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the homeland is no longer a sanctuary. We say it all the time.
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Something needs to change. The federal government's not doing enough to help
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the states out there, and there are bad actors in states.
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Who better to represent counterintelligence than state representatives,
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knowing where those threats are, to counter what they're doing,
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to protect the citizens out there?
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I would just say out there, if you don't understand counterintelligence,
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hey, we'll inform you a little bit on it. But it's not about infringing upon civil liberties.
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It's about protecting the liberties we have and protecting our rights.
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I think that's really well said. And, you know, it kind of parlays nicely into
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today's guest, to somebody else that
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very much focuses on protecting civil liberties and protecting people.
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And it's someone that we were very fortunate to meet officially about six weeks
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ago when we were out in L.A.
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For a conference, but, you know, found out a little bit about his background
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and just kind of been bugging him ever since that he had to be on our podcast.
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So today's guest actually started off in the Army as an intelligence analyst
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and spent, I think he was stop loss.
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So I think he spent beyond just an initial tour in order to make sure the Army
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got their full money's worth on that.
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But he did that because of a desire to ultimately go into the FBI.
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And so I think he had a couple of private sector gigs in between,
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but ended up in the FBI as an intelligence professional, made it up into the supervisory ranks.
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But then he got a call that I know I could not have refused,
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which is to lead intel operations for the NFL.
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And I got to tell you, when I heard this part of his story, I was just like,
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that has got to be one of the coolest gigs going.
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So somehow he actually left that afterwards and then came into the positions
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that he's been with for the last several years, which is heading up LA Metro's
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Department of Public Safety as their deputy chief.
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So without further ado, very excited to introduce Rob Gummer to the podcast. How are you doing, Rob?
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Hey, good afternoon, gentlemen. Doing well. How are you guys doing?
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Well, we're not doing LA 85 degrees well, but we're doing okay.
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I'm sorry. I'm sorry for you guys in the colder temps. It's a struggle out here.
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Well, I tell you what, it's been absolutely awesome kind of having the opportunity
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to talk with you over the last couple of months, and we're super excited to get into your story.
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Rob, we told you a little bit about how this goes. we usually kick things off
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by getting people to tell us about their path into the intelligence and security world.
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Again, yours is a pretty fascinating one. But if you don't mind,
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kind of walk us through how you started your career path and what brought you
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here to this point today.
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Oh, thanks for that, Joe. You know, a great being with both of you guys this afternoon.
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So my career path started years ago, already at the age of eight,
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when I kind of declared, thanks to the X-Files that the FBI was the direction I was going to go.
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And, you know, I literally was in hot pursuit for most of my teenage years.
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I was fortunate enough to get into a leadership initiative the local community was sponsoring.
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At the time, it was called something like Youth Leadership Collaborative.
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It was an experimental program where they brought top 20 students from three different schools.
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They kind of learned about leadership for their first couple of years.
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You do community service projects
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for about a year and then for your final year you have essentially a.
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Mentor that would advise you on how their jobs go in your life.
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And at the end of the year, he essentially gave a presentation on whether or
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not you still want to pursue that goal of the career.
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I was fortunate that the head of the FBI office in Canton, Ohio volunteered to be my mentor.
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So once a month, he would come out, give me a day in the life,
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really kind of give the ins and outs.
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We would talk about the different directions to go to get there.
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And one day, you know, we're chatting on the way to the office and I ask like,
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hey, I really want to do this job.
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This is my dream. I will do whatever it takes to get there.
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Like, what's the direction outside of this college? Like, what do I need to
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do to get a leg up on everyone else?
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And he turns to me and says like, hey, you really should join the military.
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You know, go to a field like military intelligence. You know,
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get a top secret clearance. you know, really learned some skills,
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you know, and really come forward with something more to offer,
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you know, outside of just a degree.
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At the time, I was pretty much focused on going to University of Michigan for criminal justice.
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I dropped all of my plans after that conversation and went straight to the military.
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Almost ended up in the Marines, but learned that they could not guarantee that,
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you know, I could go into the intelligence field, that that was determined after
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you graduated through basic.
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So the Army was the only one that could actually guarantee that.
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So I went off to the military.
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Went off to school in Fort Worth, Chuka, Arizona after basic training in Fort Leonard Wood.
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And I would say initially when I was in the school, I was a little disappointed
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from like the beginning of, and I wasn't really sure if it was going to be the field for me.
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I'll never forget that the first week they put down a map.
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Protractor and a ruler and it was like oh you're gonna be doing this back
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in late 90s all right so you know everyone's part
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of listening like what he's talking about you know back in the day we used regular maps
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and we had you know you were drawn on maps you know where positions and stuff
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were what was going on on the battlefield and i was like this is not the kind
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of james bond fbi thing that i was expecting like what is this you know like
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why are we drawn on maps but a couple weeks into it,
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we really started getting into how intelligence supports things such as police officers,
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And peacekeeping, you know, missions, and it's more police-related work,
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you know, and what that looked like.
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And then that really grabbed my interest.
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And, you know, as we got more to the sports, like, okay, this really is the
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field that I wanted to be in.
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So then I was fortunate enough to go off to Germany, you know,
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quickly had my first deployment. I was in Kosovo in 99.
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We were actually the first unit to go in, set up Camp Bond still.
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And since we set up peacekeeping operations in a place that was recently fractured
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due to the Serbian Army having done an invasion and then actually leaving.
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As we were going into country, the Serbian Army was actually withdrawn.
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And it was a fascinating look from the intelligence perspective because everything
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I learned in school was playing out in real life.
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Whether it's localized issues, social issues, political issues,
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all of this stuff was playing out. And as an analyst, I actually had to understand
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what was going on inside the region.
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I also had the opportunity to be the command briefer for the entirety of that deployment.
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And I exposed me to a wider world of things that in school, they never really teach you.
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From there, my career really blossomed. That deployment gave me a lot of depth.
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And I moved up fairly quickly after that. By the time I was 21,
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I was already a sergeant.
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At that time, I was at Florida, Texas. and the collection management side of
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things, managing assets and supporting the warfighter.
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That stop-lost, as you mentioned, at the beginning of 2002. It was about 2002.
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February 2002 rolls around. 9-11 had just happened.
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It was stop-lost. It essentially had the exit date or new exit date of Christmas Eve, 2031.
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So I appreciate that now being at 2026 and having been able to have a different
life since then.
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But at the time, I don't necessarily know if I appreciated that moment.
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But that moment was a pretty pivotal one because I went back to Germany,
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had a second tour to Kosovo.
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The Iraq war was taking off. So we went to Iraq literally just three months
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after the tour to Kosovo ended.
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And I probably had the best and worst experiences of my life out in Iraq.
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You know, true wartime environment. You know, at the time it was the beginning
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of what would be known now as ISIS at times of Iraq.
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Iraq, understanding how the insurgency, different tactics of terror organizations,
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all the things that later on down the road would actually be pivotal for my time in the FBI.
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And this really understood how to handle myself under pressure,
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how critical intelligence is to operations, and really how important it is to keeping people safe.
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If you don't understand your environment, if you're not looking at the trends,
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if you You're not going to be effective trying to engage or deal with those kind of things.
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Post-military, I went off and I taught at the Army schoolhouse for a while.
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I got the opportunity to kind of pass down some of the things I learned to a new generation.
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And essentially, potentially new soldiers who might go directly from school to war.
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And it was critical for me and several of my friends I'd had a chance to work with.
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I really passed that fresh knowledge along. And we actually wrote a new curriculum
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on the fly because at the time it was still based off of old Cold War stuff.
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We were writing new doctoring and how things worked in real time.
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There for a little bit, got an opportunity to teach surveillance systems for
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a couple of years underneath a new program inside the military.
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This was really cool because it wasn't anything I actually did in the military.
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So I loved to learn. I got a chance to really learn these systems.
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And they were essentially ground surveillance systems.
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And they were like really cool because there were things that can be put into
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fake rocks and kind of stuff that you see today in the modern space.
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They're brand new then. And they also had a lot of capabilities that people
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talk about today, video analytics, you know, the things that now are,
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I think, more mainstream was just kind of launching off them.
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So I got to do that for about two and a half years, traveling to any place that
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was going to deploy direct in Afghanistan.
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So we went to every military post that was at CONUS.
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They included Alaska and Hawaii, and that was awesome. You know,
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I've got to meet a lot of great soldiers,
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a lot of great people, you know, really understand both marketing because a
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lot of the places we went to had no idea about these systems and you had to
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sell what the benefit was before you even touched ground.
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You know, and imagine cold calling a bunch of sergeant majors and stuff saying
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like, oh, you really need this.
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And oh, by the way, give us training sites and, you know, 20 personnel and all
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the things and you don't even know me. and that was a lot of fun and around
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that time the FBI started getting more to the.
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Ironically, in a way I didn't expect, one of my former soldiers went off at
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the college in Arizona, ended up in Epiot Las Vegas during the time period that
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they were really looking at bringing on an intelligence analyst,
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moved up to become a supervisor.
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He calls me up. He was actually one of my first soldiers.
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You know, he calls me up and says like, hey, Rob, you know, let's get the band back together.
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You know, there's a position that's open here. It's a direct hire.
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You still have to go through the process and stuff.
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You know, but you, you know, you should put in for it. you know,
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Benifort got that position with the Quantico, you know, got into,
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you know, FBI Las Vegas and Las Vegas was awesome.
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If you wanted to learn the FBI, everything goes on there, you know,
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so, you know, I think a lot of people think of organized crime element,
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but it's a transshipment hub.
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So every possible thing is investigated there and it's a smaller office.
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So you had a chance to touch all the different things that the FBI works.
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And I think of it as a part of ultimate, you know,
like college was being there at Las Vegas.
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Because there wasn't a single thing that was going on nationally that you could not see in Las Vegas.
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And within three years, I was promoted to become a supervisory intelligence
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analyst down in San Diego over a group that worked cross-border kidnapping,
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gangs, drug trafficking.
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Some of that stuff I had touched in Las Vegas, but this was a deeper cut.
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But I would also position inside the San Diego Fusion Center.
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For those who don't know what that is, that's where all law enforcement comes
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and works together at all laws. state, federal, local.
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And at the time, that relationship there wasn't the best.
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I managed to repair that relationship and put it in a much better position.
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Around that time, I started getting looks from FBI headquarters.
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I had to go to their, what they call their inspection division, went there.
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And essentially, inspection does audits of process procedures,
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how offices are running.
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And that gave me a chance to see how everything worked.
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And at the time, my goal and full transparency was to run the FBI's intelligence
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program at the end of the day. That's what I was moving towards.
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So inspection really was, you could diagnose how programs are going and then
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recommend some solutions based off of their manpower, based off of best practices, what have you.
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My last couple of years in FBI were really cool because it was on the tech space,
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which has benefited me probably the most.
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And what's funny inside the agency, tech wasn't the most popular because it's
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not the thing that really makes the news, but it's the most essential because
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everything that operations does is based around.
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So, you know, everything from big data, geospatial analysis,
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you know, any of the tools and processes, you know, having a chance to have
00:15:31.672 --> 00:15:35.852
visibility over all of the major ones that work for agency impact was huge.
00:15:36.032 --> 00:15:38.572
It was huge for my career, huge for my knowledge base.
00:15:38.892 --> 00:15:43.472
That parlayed me to a job as being the FBI's Senior National Times and Office
00:15:43.472 --> 00:15:46.792
of Science and Technology, technology, a job that technically was sunsetted
00:15:46.792 --> 00:15:49.492
several years before, but no one really saw the value in it.
00:15:49.592 --> 00:15:51.552
So this is around 2017 and 2018.
00:15:52.289 --> 00:15:56.349
I was able to demonstrate that there's true value on it and was able to become
00:15:56.349 --> 00:15:58.349
the FBI's expert on emerging tech.
00:15:58.849 --> 00:16:02.769
So everything from quantum photography to AI,
00:16:03.469 --> 00:16:07.769
cryptocurrency, all the things that it's more commonly spoken about today was
00:16:07.769 --> 00:16:14.049
really just making the wave slowly, particularly inside the DC beltway.
00:16:14.049 --> 00:16:16.889
So I was able to really establish myself there.
00:16:17.049 --> 00:16:19.969
And it was cool because I could just sit there and geek out with folks who were
00:16:19.969 --> 00:16:21.329
actually experts in the field,
00:16:21.869 --> 00:16:25.849
digest it, and then bring it back to decision makers, the deputy director at
00:16:25.849 --> 00:16:29.769
the time, attorney general, so they could understand what the policy impacts
00:16:29.769 --> 00:16:33.549
were and then what potential impacts they were for operations.
00:16:33.729 --> 00:16:37.769
I opened up the door to probably, as you said, the coolest opportunity of all
00:16:37.769 --> 00:16:43.209
time. And, you know, around that period, I was presenting a lot around the D.C. Beltway.
00:16:43.469 --> 00:16:47.629
A friend of mine asked for a favor to go out to the Las Vegas Global Security
00:16:47.629 --> 00:16:51.369
Exchange to give him a presentation. The time was at 5G and quad bones.
00:16:51.589 --> 00:16:55.269
And it was an unclassified presentation. Had given out to the D.C.
00:16:55.389 --> 00:16:57.309
Beltway for about a couple of months at that point.
00:16:57.549 --> 00:17:00.549
Super popular because a lot of businesses didn't understand the impacts.
00:17:01.049 --> 00:17:04.849
And, you know, this presentation was tailor-made for this event.
00:17:05.478 --> 00:17:09.018
I had heard the chief security officer at NFL was actually going to be out there,
00:17:09.178 --> 00:17:12.418
but I was not looking. I was in a good position in my agency.
00:17:13.138 --> 00:17:16.618
And we were the last presentation of the day. I'm thinking most folks should
00:17:16.618 --> 00:17:18.978
be out in happy hours. It's Las Vegas. It's 3.30 p.m.
00:17:19.278 --> 00:17:22.578
Why would you be staying around at a conference? But it was standing room only.
00:17:22.738 --> 00:17:26.218
And unbeknownst to me, in the audience, I think actually in the front row,
00:17:26.438 --> 00:17:28.958
the chiefs, the safety or security officer was there.
00:17:29.238 --> 00:17:34.478
They had just gotten approval after a couple of years of getting kind of the Heisman for this.
00:17:34.478 --> 00:17:37.458
They finally get the approval to build an intelligence program and
00:17:37.458 --> 00:17:40.298
a global security operations program or had the job
00:17:40.298 --> 00:17:42.958
description that they're about to post my bio is right on the other
00:17:42.958 --> 00:17:45.918
side they're listening to me speak and they walk away
00:17:45.918 --> 00:17:49.878
and say that's the person you know so i meet them a week later not thinking
00:17:49.878 --> 00:17:53.638
that this is the reason i'm meeting them and they offer me the job on the spot
00:17:53.638 --> 00:17:57.258
and it was a much harder decision than i think it sounds like they're of course
00:17:57.258 --> 00:18:02.998
why would you turn that down when you're at this point it's almost 10 years you know in the FBI,
00:18:03.558 --> 00:18:07.598
you know, that's a big decision point where you are moving towards a guy who
00:18:07.598 --> 00:18:10.998
gets your retirement, you're having a good career trajectory and potentially
00:18:10.998 --> 00:18:12.258
going off to the unknown.
00:18:12.518 --> 00:18:16.258
But I also knew that something like this would never happen again.
00:18:16.518 --> 00:18:20.298
Like these set of factors, it would be literally impossible for this to happen
00:18:20.298 --> 00:18:25.318
again, and I would regret it for the rest of my life if I didn't make that move.
00:18:25.518 --> 00:18:31.038
Uh, so I did. Uh, so, you know, 20, I came at the end of the 2018, beginning to 2019.
00:18:31.990 --> 00:18:37.970
NFL season, went straight into the playoffs and got to see the game for what it is.
00:18:38.190 --> 00:18:41.690
I didn't really think about how intelligence would support the game.
00:18:41.930 --> 00:18:44.710
My first thing was the Atlanta Super Bowl in 2019.
00:18:45.030 --> 00:18:49.410
So building that capability for really the first time that everything's done.
00:18:49.730 --> 00:18:54.370
And from there, growing a team, building all the processes, building how we
00:18:54.370 --> 00:18:57.530
would support things from a security perspective and larger.
00:18:57.810 --> 00:19:03.250
And we built a very robust apparatus in a short period of time with some of
00:19:03.250 --> 00:19:07.610
my friends that I brought over from various parts of my timeline,
00:19:07.610 --> 00:19:11.150
but also some folks who were kind of new to the business as well.
00:19:11.690 --> 00:19:16.170
And yeah, we went straight from the first season, which ended with the Miami
00:19:16.170 --> 00:19:18.010
Super Bowl, went straight to the pandemic.
00:19:18.330 --> 00:19:21.790
And there's a lot to kind of talk about that. I'll go into more detail on that
00:19:21.790 --> 00:19:25.510
later. But that didn't let me eventually here to LA Metro.
00:19:25.850 --> 00:19:30.350
Now on the precipice of some of the largest events in world history.
00:19:30.510 --> 00:19:34.630
We have the World Cup in a couple of months. We have a Super Bowl again in next
00:19:34.630 --> 00:19:36.870
February. And then we have the Olympics in Paris.
00:19:37.580 --> 00:19:40.220
Rob, what a great career. Thank you for walking us through this.
00:19:40.440 --> 00:19:44.480
So many cool things. I do want to go back a little bit to your army time.
00:19:44.960 --> 00:19:50.280
You know, as you were coming up through the army, you're getting promoted, you know, use acetate.
00:19:50.440 --> 00:19:54.180
And I remember that the overlays and you're using dry erase markers to do intelligence
00:19:54.180 --> 00:19:55.400
preparation of the battlefield.
00:19:55.620 --> 00:19:59.460
I remember those days, you know, as you were going through your military career
00:19:59.460 --> 00:20:01.880
from that first time you were using it into Kosovo.
00:20:02.180 --> 00:20:05.560
I mean, you went back to Kosovo another time and then you transitioned to Iraq.
00:20:05.560 --> 00:20:08.260
How did it change, and what did you learn from that?
00:20:08.780 --> 00:20:13.840
Very good question, first off, Jeremy. So when we first were planning to go
00:20:13.840 --> 00:20:18.040
to Kosovo, the Toss preparation of the battlefield, everything I learned at
00:20:18.040 --> 00:20:19.180
the schoolhouse was a real thing.
00:20:19.340 --> 00:20:22.060
I will never forget this for as long as I live.
00:20:22.580 --> 00:20:25.600
When I first started to start rigs, I'm sure he's out there listening to somewhere,
00:20:26.000 --> 00:20:30.700
a great human being, but we spent hours standing in front of maps and acetate
00:20:30.700 --> 00:20:35.800
and drawing out where we thought the military resources would be and what challenges
00:20:35.800 --> 00:20:38.700
we would have on the battlefield, where our base was going to be and whatnot.
00:20:38.860 --> 00:20:40.380
But you're also spending a lot of time reading.
00:20:40.660 --> 00:20:44.520
You're reading a lot of documents as far as the political environment.
00:20:45.480 --> 00:20:49.100
What kind of other issues are out there that we need to know and understand,
00:20:49.700 --> 00:20:52.320
a lot of preparation before you even touch the ground.
00:20:53.120 --> 00:20:56.780
And that really gave you an understanding of, hey, this is real.
00:20:56.980 --> 00:20:59.580
Because I think sometimes in a schoolhouse, it feels like far off.
00:20:59.740 --> 00:21:03.480
When you're actually doing it and these plans actually mean something,
00:21:03.480 --> 00:21:06.340
It is a whole different level of discussion.
00:21:06.780 --> 00:21:10.700
In between, you're doing training exercises and whatnot to kind of prep yourself
00:21:10.700 --> 00:21:13.400
mentally on what it's going to look like.
00:21:13.540 --> 00:21:16.020
And my role was a lot of command center operations.
00:21:16.280 --> 00:21:21.120
So understanding what assets we're going to have out there, how we engage with
00:21:21.120 --> 00:21:26.080
our other partners, operations, logistics, anyone else that's in play.
00:21:26.540 --> 00:21:29.800
And then going from that into reality was...
00:21:30.586 --> 00:21:33.286
Crazy, because sometimes it feels surreal. You know, like when you're actually
00:21:33.286 --> 00:21:35.006
there,
like, okay, I'm here.
00:21:35.246 --> 00:21:37.766
You're building out, you know, we're living in tents, you know,
00:21:37.826 --> 00:21:41.206
in the hot summer in Kosovo and eventually building infrastructure,
00:21:41.206 --> 00:21:43.566
you know, as you're doing this day-to-day work.
00:21:43.826 --> 00:21:48.606
And I will say those deployments are the most exciting because you're actually
00:21:48.606 --> 00:21:53.906
putting your job to the test and you really are seeing how good you are or maybe
00:21:53.906 --> 00:21:55.726
how good you're not at certain things.
00:21:56.346 --> 00:22:00.006
One thing I'll always appreciate is the military always challenges you,
00:22:00.006 --> 00:22:02.086
even with things that you're not comfortable with.
00:22:02.366 --> 00:22:07.166
I don't think I liked briefing before that deployment, but essentially I get
00:22:07.166 --> 00:22:12.846
asked very nicely that you'll be the briefer for the entire time.
00:22:12.846 --> 00:22:16.546
As you know, once you've got a command tool, it is what it is and you're doing it.
00:22:16.666 --> 00:22:21.346
And that kind of opened my aperture a lot as far as my briefing skills.
00:22:22.506 --> 00:22:26.926
It's not all fun and games. You get a lot of feedback, I'll say that way,
00:22:27.026 --> 00:22:31.926
from your audience. but in ways that are pretty more direct and I think most
00:22:31.926 --> 00:22:33.786
people experience in the regular business world.
00:22:34.206 --> 00:22:37.146
But those actually refined me in so many different ways.
00:22:37.346 --> 00:22:40.906
So the sequel, when I went back, it was a completely different ballgame.
00:22:41.086 --> 00:22:42.306
Already knew where Kosovo was about.
00:22:42.546 --> 00:22:47.106
It was back in the same days. The ground situation had changed extremely.
00:22:47.366 --> 00:22:52.166
It was no longer a place that had just come out of a situation which they were invaded.
00:22:52.626 --> 00:22:55.726
Now you've had a couple of years for regular life to come back.
00:22:55.726 --> 00:23:00.226
And it was really a light mission, I will say Like we did a lot of work.
00:23:00.995 --> 00:23:04.475
On the political side, meeting with local leaders, you know,
00:23:04.635 --> 00:23:09.415
understanding if there's like kind of small pockets of, of the surges,
00:23:09.495 --> 00:23:10.555
you know, stuff that was going on.
00:23:10.915 --> 00:23:15.035
But generally speaking, now you have more familiarity and I would say more confidence
00:23:15.035 --> 00:23:18.275
for me as an Intel professional, because at this point, SQL,
00:23:18.495 --> 00:23:21.895
I was a staff sergeant, you know, now I'm running operations,
00:23:22.315 --> 00:23:26.515
you know, and taking all the lessons learned, partner on a new cast and crew
00:23:26.515 --> 00:23:30.555
who didn't necessarily have the same experiences I had the first time.
00:23:31.075 --> 00:23:34.175
You know, I want to kind of build on that, Rob, because, you know,
00:23:34.235 --> 00:23:36.675
you mentioned that you were one of the first ones in with Kosovo.
00:23:36.855 --> 00:23:40.975
And I know you're a prolific student and that you were, you know,
00:23:41.515 --> 00:23:45.235
incredibly smart, but I can't imagine that you had a lot of background on the
00:23:45.235 --> 00:23:51.055
history and the cultural phenomenon that was around all things Kosovo.
00:23:51.055 --> 00:23:54.435
So, you know, you're going in there and you quickly put on the hot seat to be
00:23:54.435 --> 00:23:57.235
the briefer to the senior commander.
00:23:57.575 --> 00:24:04.515
How did you quickly get good information that you felt comfortable was accurate?
00:24:04.635 --> 00:24:07.575
Because that's the other problem, especially nowadays, is which information
00:24:07.575 --> 00:24:12.335
is accurate in order to feel confident to be able to answer those hard questions
00:24:12.335 --> 00:24:14.335
from the commander. Great question.
00:24:15.135 --> 00:24:18.795
Part of it is some of the unspoken skills of critical thinking.
00:24:18.795 --> 00:24:21.455
So, you know, you get a lot of information in this field.
00:24:21.735 --> 00:24:24.075
You have to parse through it. That's the ask of the job.
00:24:24.415 --> 00:24:28.315
So, you know, some of it's by experience. Some of it's being surrounded by folks
00:24:28.315 --> 00:24:29.455
who really know what they're doing.
00:24:29.615 --> 00:24:33.035
Because when you're first touching this stuff, you know, there is a possibility
00:24:33.035 --> 00:24:35.375
that you're going to take everything as a fact.
00:24:35.735 --> 00:24:38.435
You know, any bit of information that's coming in, you know,
00:24:38.515 --> 00:24:40.755
anything that you're getting as far as ground reports or whatnot.
00:24:40.975 --> 00:24:42.895
So you have to do a lot of work on collaboration.
00:24:43.215 --> 00:24:46.555
Like, okay, we're hearing that someone's saying this, you know,
00:24:46.655 --> 00:24:51.015
or person X is saying that this is going on. of what other information we're having.
00:24:52.371 --> 00:24:55.851
Set up you know do we have anything that could show that's legitimately true
00:24:55.851 --> 00:24:58.931
during those first couple of months of being out there you
00:24:58.931 --> 00:25:02.111
know i'll tell you it's very challenging because you're still understanding
00:25:02.111 --> 00:25:04.771
the environment and you know you're right there's still a lot
00:25:04.771 --> 00:25:07.691
of cultural challenges as well because you know no
00:25:07.691 --> 00:25:10.631
matter how much you read you still don't fully get it
00:25:10.631 --> 00:25:13.371
until you see it in reality you know and there's a
00:25:13.371 --> 00:25:16.151
lot of idiosyncrasies there's a lot of things that you
00:25:16.151 --> 00:25:19.211
might necessarily pick up that you only learn over time
00:25:19.211 --> 00:25:22.371
so some of it was just being in the environment over
00:25:22.371 -->
00:25:25.291
a period of time and seeing patterns and trends
00:25:25.291 --> 00:25:28.351
essentially you know of things that you start then you
00:25:28.351 --> 00:25:31.071
start understand dynamics of the like the local towns and the
00:25:31.071 --> 00:25:34.851
cities and you start understanding what kind of activities are going on where
00:25:34.851 --> 00:25:41.191
now you're more of an anticipatory stage where as patrols go out you can ask
00:25:41.191 --> 00:25:45.051
them to gather more information you know and there's different kind of methods
00:25:45.051 --> 00:25:48.391
at that point to really understand what your your battle space is.
00:25:49.151 --> 00:25:52.071
And, you know, I'll say that's probably the same for every deployment.
00:25:52.191 --> 00:25:55.251
I've been on minus a SQL to the Kosovo because I already knew where we're going to.
00:25:56.053 --> 00:25:58.953
It was the same for Iraq. You know, didn't really know the environment at the time.
00:25:59.173 --> 00:26:03.293
Had some ideas, but it really wasn't until we were there for a couple of months.
00:26:03.433 --> 00:26:06.373
You're seeing some recording and stuff going on. You're seeing an incident come in.
00:26:06.573 --> 00:26:11.013
Now you start understanding, you know, the right sources, the right types of
00:26:11.013 --> 00:26:13.773
information that makes sense versus stuff that's kind of like fluff,
00:26:14.033 --> 00:26:15.113
you know, and misinformation.
00:26:15.353 --> 00:26:17.473
Things that we still very much still want today.
00:26:17.893 --> 00:26:20.893
Yeah, spot on. I recall the 90s, right? The post-Cold War days,
00:26:20.973 --> 00:26:22.593
if you will. The wall had already fallen.
00:26:22.993 --> 00:26:25.933
Bosnia and Kosovo happened and monopolized the majority of the 90s.
00:26:26.053 --> 00:26:28.213
And then boom, 9-11 happens.
00:26:28.713 --> 00:26:32.853
Rob, what was that transition like from that post-Cold War into 9-11?
00:26:33.033 --> 00:26:37.593
Because there's a significantly different enemy that we're all sudden pivoting to.
00:26:37.833 --> 00:26:42.433
An amazing question, because I think for all the Intel professionals I know
00:26:42.433 --> 00:26:47.473
personally who were with me at that period of time, it was a splash of cold water to the face.
00:26:47.633 --> 00:26:52.113
Because even a week prior to that, I think we were out in an exercise.
00:26:52.173 --> 00:26:54.073
I think it was one of our longest ones.
00:26:54.213 --> 00:26:57.953
And we're still training Cold War. You know, so, you know, all the tactics,
00:26:58.153 --> 00:27:00.853
everything we're doing was very much focused on that space.
00:27:01.509 --> 00:27:05.229
When 9-11 happened, it was like, oh, wow.
00:27:05.529 --> 00:27:08.349
You know, not only was it a blind spot, you know, for us at the time,
00:27:08.389 --> 00:27:10.169
it was something that we were not familiar with.
00:27:10.409 --> 00:27:14.109
So you're essentially going, you know, trying to find as much threat reporting
00:27:14.109 --> 00:27:17.929
as possible, you know, trying to rely on some of the foundational stuff that
00:27:17.929 --> 00:27:20.049
brought you to the dance, that got you there.
00:27:20.209 --> 00:27:24.669
And it's like, okay, we've studied Cold War and those forces for years.
00:27:24.929 --> 00:27:28.109
There's some similarities as far as how you studied those things.
00:27:28.109 --> 00:27:31.589
Because everyone has tactics, but this is a completely different ideologies,
00:27:31.869 --> 00:27:33.609
completely different ways of doing business.
00:27:34.369 --> 00:27:38.969
And, you know, we had to dive in quickly. So there was a lot of days of working
00:27:38.969 --> 00:27:45.089
18 to 20 hour days trying to get it spun up as what's going on because a couple of days after 9-11,
00:27:45.589 --> 00:27:51.229
no one still fully understood like who we were dealing with and what the challenge was going to be.
00:27:51.569 --> 00:27:57.289
And now I think for the intelligence profession, it's probably professionalized
00:27:57.289 --> 00:28:03.009
it the most because I will say leading up to that, and even aside the military,
00:28:03.569 --> 00:28:08.669
intel wasn't given its full due at that point in time because I think even on
00:28:08.669 --> 00:28:12.329
the operational side, you can pretty much guess where folks are going to do
00:28:12.329 --> 00:28:13.929
based on the terrain and the battle space.
00:28:14.149 --> 00:28:18.989
This was a completely different scenario when you really didn't know what an
00:28:18.989 --> 00:28:22.789
enemy was capable of and how they could approach things, and you have a bunch
00:28:22.789 --> 00:28:26.749
of different groups, and everyone has their different tactics and way of doing business.
00:28:26.749 --> 00:28:30.849
You know, so now you're trying to study at multiple levels of things,
00:28:31.069 --> 00:28:35.549
you know, and understand the differences between who's what and who has the
00:28:35.549 --> 00:28:39.169
ability to actually impact something where you're at versus,
00:28:39.189 --> 00:28:40.469
you know, the only operator.
00:28:41.236 --> 00:28:45.536
Certain areas of the globe. All of that, yeah, was a fascinating time.
00:28:45.696 --> 00:28:50.436
But I think, to me, it's the most important time for my own career as an intel professional.
00:28:51.156 --> 00:28:54.916
So fast forwarding a little bit, you know, you get out of the Army after your
00:28:54.916 --> 00:28:56.556
stop loss, it'll eventually let you go.
00:28:56.736 --> 00:29:00.616
And you go into from being an analyst to actually training analysts.
00:29:00.896 --> 00:29:04.296
And then you make your time in your FBI, your leading analysts.
00:29:04.516 --> 00:29:08.876
And I think Jeremy will agree with me, but we've had the pleasure of working
00:29:08.876 --> 00:29:15.076
with some incredible analysts that truly did move mountains operationally with
00:29:15.076 --> 00:29:17.016
some of the insights they were able to provide or leads.
00:29:17.316 --> 00:29:21.296
We've also worked with some that weren't as good. So my question for you is
00:29:21.296 --> 00:29:25.456
having seen and trained and worked alongside, what makes a good analyst?
00:29:25.596 --> 00:29:26.836
What are those intangibles?
00:29:26.996 --> 00:29:31.036
What are the things that you look for that tell you this person is going to
00:29:31.036 --> 00:29:32.196
be that difference maker?
00:29:32.936 --> 00:29:38.736
Wow, that's an amazing question because I've had the chance to assess this at
00:29:38.736 --> 00:29:43.156
so many different avenues, both at the schoolhouse and as you mentioned,
00:29:43.436 --> 00:29:45.396
certainly at the field office side and the FBI.
00:29:46.529 --> 00:29:51.929
The one intangible I look for is the willingness to learn. It's a very dynamic field.
00:29:52.269 --> 00:29:56.929
You've really got to want it. You've really got to want to learn because it's
00:29:56.929 --> 00:30:01.529
easy to get locked into a certain bias or a certain mindset when it comes to
00:30:01.529 --> 00:30:05.649
information or your knowledge of how different groups and whatnot operate.
00:30:06.209 --> 00:30:11.769
The other would definitely be motivation. I know for in the schoolhouse,
00:30:12.149 --> 00:30:15.869
you know, my best students were once were the most motivated who really wanted
00:30:15.869 --> 00:30:20.469
to dig into the information, you know, really wanted to ask the hard questions
00:30:20.469 --> 00:30:23.769
and were actually thinking about this, you know, like, okay,
00:30:23.909 --> 00:30:25.549
how do I apply this practically?
00:30:25.849 --> 00:30:29.429
How does this make sense? You know, while you take theory and what I learned
00:30:29.429 --> 00:30:31.369
at the schoolhouse to actual real thing.
00:30:31.669 --> 00:30:35.009
And I would say the last one for me is to be able to connect dots.
00:30:35.089 --> 00:30:40.169
And it might seem simple, but it's not. And there's a lot of folks who look
00:30:40.169 --> 00:30:43.709
at the information and I'll, I'll quote one of my Chronicle teachers,
00:30:44.169 --> 00:30:47.149
Chuck Summers, who was just an amazing instructor.
00:30:47.988 --> 00:30:51.068
And he would always say that, you know, the worst kind of analyst would be like,
00:30:51.388 --> 00:30:53.128
you know, this is what I heard.
00:30:53.368 --> 00:30:56.988
And this is why I think, you know, like, like you just literally take exactly what you heard.
00:30:57.228 --> 00:31:02.028
And then you just regurgitate that out as fact, instead of actually listening
00:31:02.028 --> 00:31:05.548
and trying to understand the correlation between different pieces of information.
00:31:06.008 --> 00:31:10.968
Even if there's some abstract correlation between things, that could be the
00:31:10.968 --> 00:31:15.308
difference between, you know, like an FBI solving the case or something that's
00:31:15.308 --> 00:31:16.948
going to the waste. side.
00:31:17.168 --> 00:31:22.648
And I had the opportunity in both sides to mentor a lot of up-becoming analysts.
00:31:22.828 --> 00:31:28.108
And I'll tell you, the ones that continue now, even now, are doing amazing in
00:31:28.108 --> 00:31:30.068
their careers, no matter where they've landed,
00:31:30.608 --> 00:31:35.588
or the ones that had those intangibles, that really dug into the information,
00:31:36.028 --> 00:31:39.868
were relentless about it. Like, okay, I'm seeing something here.
00:31:40.248 --> 00:31:43.248
It doesn't make sense. You're questioning the information.
00:31:43.428 --> 00:31:47.248
You're really trying to unpack what's going on, as opposed to just taking whatever
00:31:47.248 --> 00:31:50.808
cookie cutter thing that comes your way, I think, oh, it's obviously that.
00:31:50.928 --> 00:31:54.328
And if something doesn't fall into that box, then you don't understand.
00:31:55.368 --> 00:31:59.808
That's kind of where I look at it. Even now, even though I'm not in those traditional
00:31:59.808 --> 00:32:04.928
roles, we are building a similar capability in my current role.
00:32:05.288 --> 00:32:10.428
And those are the tangles I look for when I look at, okay, can you do the job
00:32:10.428 --> 00:32:13.788
versus are you sitting in the seat? And there's two different things.
00:32:14.368 --> 00:32:18.368
Yeah, it's a huge shout out to any analyst out there. You are a significant
00:32:18.368 --> 00:32:20.928
false multiplier. Thank you for doing what you do.
00:32:21.428 --> 00:32:24.268
And Rob, I want to go back to when you're eight years old and you're playing
00:32:24.268 --> 00:32:27.488
cops and robbers, excuse me, FBI and robbers.
00:32:27.788 --> 00:32:32.948
So as you start to transition into the FBI, how did the military set you up?
00:32:33.008 --> 00:32:35.228
And was your mentor spot on with his advice?
00:32:36.248 --> 00:32:40.868
Yes. Well, for one, my mentor was spot on. How did the military set me up?
00:32:41.578 --> 00:32:45.698
I will say, you know, like the military, you come in for a different level of
00:32:45.698 --> 00:32:48.158
motivation and focus on the mission.
00:32:48.438 --> 00:32:51.318
Like, I'll never forget my first couple of weeks at my new office,
00:32:51.518 --> 00:32:53.018
you know, and I was pumped.
00:32:53.218 --> 00:32:57.358
You know, like this is my life dream coming into the life. So I wanted everything.
00:32:57.618 --> 00:33:00.758
You know, so anything, any assignment that was given was like, I'm on it.
00:33:01.278 --> 00:33:04.818
And, you know, the military really does impart that mission first.
00:33:05.098 --> 00:33:08.578
You know, like any assignment, any mission that you're taking seriously.
00:33:08.578 --> 00:33:11.358
It's not just like i oh i might get
00:33:11.358 --> 00:33:14.178
to do this or whatever like no you really want to get it done
00:33:14.178 --> 00:33:17.378
and you
want to see it through and we had some veterans
00:33:17.378 --> 00:33:22.638
in my first group and they had a similar mindset too but that really led to
00:33:22.638 --> 00:33:27.598
a lot of success because in that space you got to really demonstrate the fact
00:33:27.598 --> 00:33:32.098
that you are you're willing to go after it and you know you take it seriously
00:33:32.098 --> 00:33:35.978
because it's a serious mission so when you you're given these assignments you're
00:33:35.978 --> 00:33:37.318
not just taking it for what it is,
00:33:37.478 --> 00:33:40.698
you're realizing these implications and you, at the end of the day,
00:33:40.798 --> 00:33:41.618
want to keep people safe.
00:33:41.818 --> 00:33:45.898
You know, so when you have those, those kind of ideals and you,
00:33:46.078 --> 00:33:49.758
when things come through, it's like, okay, you know, what do you need me to do?
00:33:49.918 --> 00:33:53.918
You know, I'll work 16, 18 hours to run this down because at the end of the
00:33:53.918 --> 00:33:55.658
day, I don't want something to go boom.
00:33:55.838 --> 00:33:58.838
You know, so, you know, anything, you know what that looks like,
00:33:58.858 --> 00:34:00.958
because you've seen the other side of that.
00:34:02.698 --> 00:34:05.418
Whole thing you know if something goes wrong you know what
00:34:05.418 --> 00:34:08.558
that looks like so that the military really makes you
00:34:08.558 --> 00:34:11.798
strong makes you able to handle like the high pressure situations
00:34:11.798 --> 00:34:14.798
because you've been in high pressure so it's you
00:34:14.798 --> 00:34:19.718
just come with a different set of skills that you know no no to folks who stay
00:34:19.718 --> 00:34:23.498
in the civilian world and whatnot but you come ready baked because you're tested
00:34:23.498 --> 00:34:28.398
all the time and i would say lastly there's a degree of confidence with that
00:34:28.398 --> 00:34:32.278
because you know I mentioned the feedback that we get on briefs.
00:34:32.458 --> 00:34:36.318
When you've been chewed out 1,001 times, you have some thick skin.
00:34:36.518 --> 00:34:41.038
So you're willing to take the criticism as you're learning because you've gotten
00:34:41.038 --> 00:34:43.938
that for years. So that's nothing new for you.
00:34:44.258 --> 00:34:47.898
But you know that criticism allows you to level up.
00:34:48.398 --> 00:34:51.698
And that allowed me to level up because I'll just dive right in.
00:34:52.018 --> 00:34:55.238
If I screw them up, I'll get that feedback, got it, move on.
00:34:56.418 --> 00:35:02.018
And yeah, I mean, the military really continues to have a major impact on my success, even today.
00:35:02.707 --> 00:35:08.207
All right. So I've got one for you. I'm sure you've heard the saying, paralysis by analysis.
00:35:08.787 --> 00:35:13.367
And, you know, I think it's kind of an interesting one because I had an old
00:35:13.367 --> 00:35:16.227
boss that used to tell me that there's different kind of leaders out there.
00:35:16.447 --> 00:35:20.647
There's some that need 60 to 70 percent of the information to make a decision,
00:35:20.867 --> 00:35:24.427
some that need 80 to 85, and then some that need 95 to 100.
00:35:24.827 --> 00:35:28.627
And, you know, the point of what he was telling me there was you're never going
00:35:28.627 --> 00:35:32.147
to have complete information. So you have to be able to make decisions with
00:35:32.147 --> 00:35:33.127
imperfect information.
00:35:33.327 --> 00:35:38.767
You're in a high stress job now. How much information is enough to make a decision?
00:35:39.447 --> 00:35:45.287
Oh, that's a great question. You know, I would say most days that I deal with
00:35:45.287 --> 00:35:48.947
an incident or situation, I'm already starting with 60, 70%.
00:35:48.947 --> 00:35:53.887
So, you know, right from the jump, you know, I know I need to gather for at
00:35:53.887 --> 00:35:58.107
least another 10 to 15%, you know, before I start ringing the alarm bells,
00:35:58.227 --> 00:36:01.267
like, Hey, there like to do something more and some of those are you know
00:36:01.267 --> 00:36:04.167
having my team ask some critical questions you know
00:36:04.167 --> 00:36:06.867
to understand like okay and they always depends on
00:36:06.867 --> 00:36:09.747
the severity of the situation too you know if there's something
00:36:09.747 --> 00:36:12.527
like you know hijacking you know
00:36:12.527 --> 00:36:15.467
you know that you need probably 80 to 85
00:36:15.467 --> 00:36:19.147
percent understanding information because you're about to ring a lot of bells
00:36:19.147 --> 00:36:22.767
at the moment like i need confirmation i need to know where things are at and
00:36:22.767 --> 00:36:26.687
you know what's actually happening uh for some of the more day-to-day you know
00:36:26.687 --> 00:36:29.967
i could work with 60 to 70 because I at least have a general understanding of
00:36:29.967 --> 00:36:32.667
what's going on. And I know at that point,
00:36:33.261 --> 00:36:38.661
What I need to do as a decision maker to make sure we get as much information for the good of boss.
00:36:38.861 --> 00:36:41.961
I have enough to at least provide a heads up to my bosses.
00:36:42.201 --> 00:36:45.321
You know, I have enough to provide a heads up to our larger quarter public.
00:36:45.501 --> 00:36:49.801
You know, just because you know the parameters of that, they might shift a bit,
00:36:49.961 --> 00:36:55.221
but they're not going to shift so much that what you're given initially is so wide off the mark.
00:36:55.441 --> 00:36:58.901
You know, but you're still moving stuff along. Now, something larger.
00:36:59.561 --> 00:37:03.281
You know, I think you need a little bit more confirmation just because the cascading
00:37:03.281 --> 00:37:11.361
effects of what you do could either paralyze the situation and it makes you in a worse scenario,
00:37:11.361 --> 00:37:16.941
or you can set things in motion that
inadvertently create a larger issue.
00:37:17.101 --> 00:37:19.901
And then the real issue is not actually happened.
00:37:20.141 --> 00:37:24.701
So it's a day by day kind of thing. I definitely understand the analysis of
00:37:24.701 --> 00:37:28.641
paralysis. This is, you know, we are in Metro, we're constantly moving people
00:37:28.641 --> 00:37:31.381
and, you know, buses and trains.
00:37:31.561 --> 00:37:36.281
You know, so we're constantly thinking about how do we keep things moving in a safe way, of course.
00:37:36.701 --> 00:37:41.021
You know, so for us, those decision points, you know, at times you just have to work what you got.
00:37:41.661 --> 00:37:45.381
And, you know, the goal meaning that you're gradually leveling up that level
00:37:45.381 --> 00:37:47.321
of information as the situation is going on.
00:37:47.541 --> 00:37:51.401
But there's definitely no luxury here because you're always dealing with time.
00:37:51.401 --> 00:37:55.701
And other places that I've worked with, you know, time might be a luxury.
00:37:55.901 --> 00:37:59.381
You might have some time to kind of like figure things out and determine,
00:37:59.621 --> 00:38:01.301
okay, what's actually going on?
00:38:01.461 --> 00:38:07.641
And you can actually wait for 90 to 95% of information to make the best decision of all time.
00:38:07.761 --> 00:38:11.421
And I hope for anyone's in that position, that's a great place to be.
00:38:11.601 --> 00:38:14.821
But in most times, you're never going to get that luxury.
00:38:15.061 --> 00:38:19.121
You can have just, you know, a crazy text come through and it has the information
00:38:19.121 --> 00:38:22.121
that you're just going to be working with and you just have to kind of,
00:38:22.121 --> 00:38:23.261
you know, operate from there.
00:38:23.461 --> 00:38:26.401
Pull on your right, you know, the rest of your leadership team,
00:38:26.621 --> 00:38:30.381
you know, get the right things moving, you know, and kind of work to build out
00:38:30.381 --> 00:38:31.161
that picture from there.
00:38:31.704 --> 00:38:35.404
I've seen it through my military career. Leaders want all the information before
00:38:35.404 --> 00:38:38.004
they make a decision, and by then it's too late.
00:38:38.464 --> 00:38:41.724
Boy, I'm glad. It doesn't make sense to me.
00:38:42.284 --> 00:38:46.064
Rob, I would be remiss if I didn't ask this question because it's the NFL.
00:38:46.544 --> 00:38:50.144
Here you are transitioning from the Bureau of the NFL, and you had to set up
00:38:50.144 --> 00:38:52.304
a global security operations center.
00:38:52.404 --> 00:38:54.824
You said that was the most challenging as you introduced it.
00:38:55.024 --> 00:39:00.144
Why was it the most challenging? A couple of different things are happening at once.
00:39:00.384 --> 00:39:03.084
You have to learn a new business.
00:39:04.044 --> 00:39:10.724
A place like the NFL is certainly not the FBI. It's certainly like the military. Their focus is the
game.
00:39:11.384 --> 00:39:15.824
It's football. It's getting these events that surround the game out there.
00:39:15.824 --> 00:39:18.284
You know, so you have to understand that culture.
00:39:18.664 --> 00:39:22.544
And if you're building a global security operations center, you're building
00:39:22.544 --> 00:39:26.524
stuff based on your knowledge that's mostly based on government and military.
00:39:27.302 --> 00:39:30.782
Your stakeholders are not government or military, by and large.
00:39:30.862 --> 00:39:35.222
In fact, I believe all the veterans that we had who were also at law firms and
00:39:35.222 --> 00:39:37.042
back firms were only in the security department.
00:39:37.262 --> 00:39:42.882
And so everyone else was unfamiliar with that background. So everything for them is scary.
00:39:43.482 --> 00:39:48.822
Security, scary. Security, bad. So you're working to not only understand the
00:39:48.822 --> 00:39:51.662
different lines of business that you haven't been exposed to before.
00:39:51.662 --> 00:39:54.762
You know some marketing and you know
00:39:54.762 --> 00:39:57.522
uh you know the things that folks don't think of
00:39:57.522 --> 00:40:00.402
the demand in tournaments all things you might hear about you know
00:40:00.402 --> 00:40:03.162
or no folks that participate again but now
00:40:03.162 --> 00:40:06.462
you're you're looking at from the business perspective and also
00:40:06.462 --> 00:40:12.002
the security lens like okay we have a event who's vetting all the folks you're
00:40:12.002 --> 00:40:15.782
going to participate who's vetting those influencers oh that's security now
00:40:15.782 --> 00:40:20.522
you know you have to go and say okay i found some bad stuff for a couple of
00:40:20.522 --> 00:40:23.362
your influencers that you want to use, are you okay with that?
00:40:23.462 --> 00:40:28.802
And I remember the first couple of months, the way we were presenting stuff was on the scary side.
00:40:28.942 --> 00:40:32.402
Like, oh my God, this is, you know, like the world's coming to an end,
00:40:32.542 --> 00:40:33.902
you know, if we use this person or whatever.
00:40:34.182 --> 00:40:39.282
And you really had to develop more soft skills of how to deliver that information
00:40:39.282 --> 00:40:41.402
in the same way that they consume it.
00:40:41.787 --> 00:40:45.587
And, you know, we take some of that stuff from the military and the intel field
00:40:45.587 --> 00:40:49.447
in general. It's all about, you know, your audience and how they consume information.
00:40:49.707 --> 00:40:53.847
Also, how do you digest it? And we had to realize that there was a separate
00:40:53.847 --> 00:40:56.307
world, two separate realms, you had the bridge.
00:40:56.487 --> 00:40:59.087
And your bubble, you know, you can work as you normally did.
00:40:59.307 --> 00:41:02.647
You know, talk about security the way you normally talk, talk about threats
00:41:02.647 --> 00:41:03.687
the way that you normally win.
00:41:03.687 --> 00:41:06.867
But then you had to essentially not dilute
00:41:06.867 --> 00:41:10.107
it but you know translate it to different audiences to
00:41:10.107 --> 00:41:13.447
look at the world through a different lens uh and you
00:41:13.447 --> 00:41:16.147
know you're looking at like oh i'm looking at from a happy side you know this
00:41:16.147 --> 00:41:21.147
is all great things and you're coming with normally some type of negative information
00:41:21.147 --> 00:41:24.847
that we might have never heard before you know they might not understand global
00:41:24.847 --> 00:41:29.867
issues they might make deals in places that and you're realizing you shouldn't
00:41:29.867 --> 00:41:30.907
do that That's problematic,
00:41:30.907 --> 00:41:33.207
but they're not going to have that same thing.
00:41:33.367 --> 00:41:38.107
So now you're talking about it in the form of risk versus the other side of it.
00:41:38.327 --> 00:41:39.767
So, and when you're going through
00:41:39.767 --> 00:41:43.567
a business like that, a lot of security success is based around money.
00:41:43.787 --> 00:41:48.727
While your value is really those lines of business, it's showing that you are
00:41:48.727 --> 00:41:51.687
providing value to what they're doing on a day to day.
00:41:52.067 --> 00:41:57.287
So we did a lot of work, a lot of lunch and learns with those groups to understand them.
00:41:57.487 --> 00:42:01.247
And then we invited them to understand us. So we kind of meet each other in
00:42:01.247 --> 00:42:03.247
the middle, but there's no playbook for that.
00:42:03.367 --> 00:42:07.647
You don't come in knowing that, that those are the challenges you start realizing
00:42:07.647 --> 00:42:11.107
those challenges as you're thinking about things that a professional student
00:42:11.107 --> 00:42:14.467
professional, like, Oh, of course we won't do that. Or of course that's an issue.
00:42:14.607 --> 00:42:17.787
Or of course you shouldn't have your event in this kind of location because
00:42:17.787 --> 00:42:18.727
what's going on around it.
00:42:19.187 --> 00:42:21.347
They're not going to see it the same way. It's like, Oh, you're just trying
00:42:21.347 --> 00:42:24.147
to stop us around an event. We're going to have this event no matter what. Like, okay.
00:42:24.836 --> 00:42:29.496
We want you to have a great event. Here's some things you should consider because
00:42:29.496 --> 00:42:31.176
these could be challenges for you.
00:42:31.676 --> 00:42:35.376
And crossing that bridge took probably, I think, the first year and a half,
00:42:35.536 --> 00:42:39.316
you know, because there's so many different lines of business that people don't
00:42:39.316 --> 00:42:41.476
see that's outside of the game that's on the field.
00:42:41.716 --> 00:42:46.596
You know, there's a lot of stuff that goes on in the NFL, and it's not just the league at large.
00:42:46.736 --> 00:42:52.656
We're providing support to every team, every stadium who has,
00:42:52.736 --> 00:42:56.156
you know, sometimes shared security resources, sometimes different security resources.
00:42:56.496 --> 00:42:59.876
He has different ownership, provides support to ownership, provides support
00:42:59.876 --> 00:43:00.956
to directly the players.
00:43:01.456 --> 00:43:08.276
Again, an audience who doesn't necessarily look at the world through a threat lens or a security lens.
00:43:08.676 --> 00:43:12.256
And they're just thinking about from a day-to-day approach, and you have to
00:43:12.256 --> 00:43:17.096
go and learn how they look at the world and merge to that.
00:43:17.276 --> 00:43:20.636
And that was probably the biggest challenge, most helpful for me as a professional,
00:43:20.636 --> 00:43:24.916
because it really kind of shifted my own paradigm about the business.
00:43:25.176 --> 00:43:30.636
But it's a challenge to go from government speak and all the things that you
00:43:30.636 --> 00:43:34.756
sit in the room, everyone knows you're talking about, to suddenly you're this
00:43:34.756 --> 00:43:37.556
scary person who's in the corner. It's like, I don't want to talk to them.
00:43:38.416 --> 00:43:43.156
They're probably monitoring me right now. It was just a different lens.
00:43:43.396 --> 00:43:47.636
But again, I would say it was probably the best understanding of how private
00:43:47.636 --> 00:43:51.376
sector works and how the business of intelligence and security can,
00:43:52.005 --> 00:43:55.005
Even those kind of industries that are traditionally linked with that.
00:43:55.645 --> 00:43:58.085
You know, I'm really glad you brought that up because, you know,
00:43:58.085 --> 00:44:01.665
one of the things that we're learning in our company is how those different
00:44:01.665 --> 00:44:05.325
lenses apply between a government client or a corporate client.
00:44:05.605 --> 00:44:10.025
And, you know, when we were talking before and you talked about the responsibilities
00:44:10.025 --> 00:44:14.825
of the organization that you manage within the NFL, you brought up the fact
00:44:14.825 --> 00:44:19.025
already you had COVID to deal with. So there's a security concern that the entire
00:44:19.025 --> 00:44:20.505
world's trying to figure out how to deal with.
00:44:20.565 --> 00:44:24.365
And you're trying to put 100,000 people into one location at a time when that
00:44:24.365 --> 00:44:25.745
wasn't exactly copacetic.
00:44:26.105 --> 00:44:29.485
You know, you talked about, we talked about the fact that back in those days,
00:44:29.665 --> 00:44:34.425
the NFL was really starting to expand their footprint. So it's not just a sanctuary
00:44:34.425 --> 00:44:36.985
of the U.S. that you're playing games at, you're going overseas.
00:44:37.365 --> 00:44:41.105
Could you talk about some of those unique kind of security concerns and ones
00:44:41.105 --> 00:44:44.605
that I haven't mentioned that you first kind of saw through that lens of the NFL?
00:44:45.405 --> 00:44:51.685
Yes. So the COVID
timeline actually for us was the most impactful because it
00:44:51.685 --> 00:44:55.845
actually level set where we were at with the rest of the business.
00:44:56.425 --> 00:45:01.205
I would say before COVID, the rest of the business looked at the world outside the window.
00:45:01.365 --> 00:45:06.325
So even from the global impacts of politics and localized issues,
00:45:06.625 --> 00:45:08.345
all those things weren't even top of mind.
00:45:08.685 --> 00:45:12.285
And so when the pandemic hit, suddenly we were front center.
00:45:12.925 --> 00:45:17.485
So one of the things that was a takeaway from my time in Iraq was battle tracking.
00:45:17.965 --> 00:45:24.385
We used the same kind of methodology to track COVID across the United States and globally.
00:45:24.625 --> 00:45:28.825
And trust me, that was very hard because every state, county,
00:45:29.045 --> 00:45:30.785
city had different guidelines.
00:45:31.325 --> 00:45:34.245
Everyone had different ways. They were tracking things like hospitalization
00:45:34.245 --> 00:45:36.345
rates and rate of spread.
00:45:36.865 --> 00:45:40.305
Overseas was a whole different animal. We had officers that were there as well.
00:45:41.058 --> 00:45:43.978
You know, so, you know, we were really showing those global impacts.
00:45:44.138 --> 00:45:46.158
But at the same time, people wanted to plan for events.
00:45:46.658 --> 00:45:52.218
You know, we were the only group that still had a full season during that COVID year.
00:45:52.418 --> 00:45:56.058
And it's because our team was in the background monitoring all these things
00:45:56.058 --> 00:45:57.918
so our folks could safely travel.
00:45:58.258 --> 00:46:03.318
Around that same time, we had the protests that came and dropped the death of George Ford.
00:46:03.618 --> 00:46:07.618
So we have stadiums and facilities in every major U.S. city.
00:46:07.618 --> 00:46:11.598
You know, those protests were happening essentially almost every single U.S.
00:46:11.678 --> 00:46:13.838
City, you know, and at times around the globe.
00:46:14.098 --> 00:46:19.098
So now we are taking those same methodologies that we use to follow COVID to
00:46:19.098 --> 00:46:23.018
now follow the impacts of this, you know, across the nation.
00:46:23.018 --> 00:46:26.358
And we're having a team at a time, I think we're seven people,
00:46:26.738 --> 00:46:32.118
monitor all these things, develop daily reports that we're providing to my leadership
00:46:32.118 --> 00:46:33.838
and to all those stakeholders.
00:46:33.838 --> 00:46:36.798
But at one at the same time people really
00:46:36.798 --> 00:46:40.218
started to understand the value like oh okay this
00:46:40.218 --> 00:46:43.678
is i need to know what's actually going on around me so then
00:46:43.678 --> 00:46:46.878
we were able to actually build their first threat assessments you
00:46:46.878 --> 00:46:51.938
know for you know events you know so for draft for super bowl you know like
00:46:51.938 --> 00:46:56.478
what are some of the things that actually are impactful around you know events
00:46:56.478 --> 00:46:59.918
and stadiums or whatnot what are some things we have to understand so as the
00:46:59.918 --> 00:47:03.938
game got more global And folks wanted to do things like combines in Africa.
00:47:04.458 --> 00:47:09.798
Now we had a stage to actually educate the workforce on some of the issues and
00:47:09.798 --> 00:47:11.338
concerns that they need to worry about.
00:47:11.758 --> 00:47:14.458
And that changed the game for us.
00:47:14.538 --> 00:47:18.658
Like the COVID timeline, we were one of the few groups that really thrived on
00:47:18.658 --> 00:47:21.578
that because now the NFL saw the value.
00:47:21.778 --> 00:47:24.258
So you could think about a flutter of things that were going on.
00:47:24.398 --> 00:47:26.818
There were more online threats during COVID.
00:47:27.058 --> 00:47:32.138
That became more of a thing. There were more of these other dynamic situations
00:47:32.138 --> 00:47:35.758
that were happening among players and staff and everyone in between.
00:47:36.521 --> 00:47:41.081
And all of that changed the game. So when I think about my job now,
00:47:41.341 --> 00:47:44.601
a lot of my lessons learned come from that.
00:47:44.801 --> 00:47:50.141
You know, to include even bringing fans back to the stands because fans post-COVID,
00:47:50.441 --> 00:47:52.721
completely different than they were pre-COVID.
00:47:52.841 --> 00:47:56.281
We were seeing fights in like preseason games where we normally went to see
00:47:56.281 --> 00:47:59.421
those kind of bulbs until like the high pressure playoff games.
00:47:59.601 --> 00:48:02.861
And there was a lot more angst there. And we were following,
00:48:03.081 --> 00:48:08.241
like I was directly following other leagues to see how they were handling fans
00:48:08.241 --> 00:48:10.541
returning. And some of the stuff that was going on was wild.
00:48:10.821 --> 00:48:14.041
But that added to our skill set because then it was like, okay,
00:48:14.161 --> 00:48:15.841
these are additional things you can look for.
00:48:16.021 --> 00:48:20.461
And it gave us more of a platform to go to educate, you know, our stakeholders.
00:48:20.881 --> 00:48:24.241
And I would say other lines of business and external partners,
00:48:24.281 --> 00:48:27.481
you know, on the threats and the dynamic nature of that.
00:48:27.481 --> 00:48:32.081
And I think, you know, when it came to G-SOX and the capabilities,
00:48:32.341 --> 00:48:36.201
it really started to double underline why those things were essential.
00:48:36.501 --> 00:48:39.201
Rob, I grew up in Pennsylvania, so I'm allowed to make this comment.
00:48:39.401 --> 00:48:43.681
I think you exactly described the Philadelphia Eagle fans getting in fights
00:48:43.681 --> 00:48:46.461
all the time or, you know, celebrating through fights.
00:48:50.848 --> 00:48:54.328
But rob i might have seen that a couple times you
00:48:54.328
--> 00:48:57.368
probably did right i digress on that rob so
00:48:57.368 --> 00:49:00.208
you know you're ready built for the position that
00:49:00.208 --> 00:49:04.028
you currently have joe and i had the luxury to tour your facility hands
00:49:04.028 --> 00:49:09.428
down the most fantastic facility with all the capability that pretty much is
00:49:09.428 --> 00:49:13.208
a doomsday bunker that you're able to support through events that are happening
00:49:13.208 --> 00:49:17.848
rob if you don't mind can you share you know what is it you're doing at la metro
00:49:17.848 --> 00:49:22.748
and how are you preparing for large-scale events that are inbound to LA?
00:49:23.228 --> 00:49:26.948
No, well, thank you for that lead-in. So right now, my role as Deputy Chief,
00:49:27.088 --> 00:49:30.828
I have essentially all security operations underneath it.
00:49:30.948 --> 00:49:33.628
So that's everything from physical security, emergency management,
00:49:33.988 --> 00:49:38.248
our data analytics group, transit security, our officers out there in the field,
00:49:38.308 --> 00:49:41.668
and as you had mentioned, our emergency security operations center,
00:49:41.808 --> 00:49:44.368
which is more or less our hub for everything that we do.
00:49:45.088 --> 00:49:51.388
Within that space, it allows us a place to go to understand what's happening
00:49:51.388 --> 00:49:55.048
around us globally and really understand those impacts are locally.
00:49:55.308 --> 00:49:59.368
It also allows us to coordinate with all of our local municipality partners,
00:49:59.548 --> 00:50:01.908
so everyone else who does transit, all of our state, federal,
00:50:01.968 --> 00:50:04.068
and local partners, essentially serving as a fusion center.
00:50:04.328 --> 00:50:08.468
So we're taking a lot of lessons learned. We've had a lot of experiences over
00:50:08.468 --> 00:50:10.328
the past couple of years.
00:50:10.808 --> 00:50:13.728
Doctors, we've gone to the World Series twice. so we've dealt
00:50:13.728 --> 00:50:18.748
with World Series now my last Super Bowl was actually the LA Super Bowl so I
00:50:18.748 --> 00:50:22.488
know what that looks like but the difference for us now is that we have a new
00:50:22.488 --> 00:50:27.488
station at the LAX airport so now there's different lenses that you look at
00:50:27.488 --> 00:50:31.508
it events and event impacts are things that you can kind of.
00:50:32.434 --> 00:50:35.534
Like scope out you kind of understand what that looks like but
00:50:35.534 --> 00:50:38.414
for us we're taking a hard look at everything that we do
00:50:38.414 --> 00:50:41.294
a lot of us built on partnerships you know the esok
00:50:41.294 --> 00:50:44.334
allows us to really kind of drive those partnerships you know
00:50:44.334 --> 00:50:48.194
we are less than four months away from the fifa world cup and we really see
00:50:48.194 --> 00:50:53.074
this as a critical step for getting ready for the next super bowl which you
00:50:53.074 --> 00:50:56.074
know i have experience with that but it's gonna be different for us now and
00:50:56.074 --> 00:50:59.274
we'll have more folks on the system our transit was much bigger than it was
00:50:59.274 --> 00:51:03.034
in 2022 you know and then we We have the big dance, the Olympics.
00:51:03.374 --> 00:51:08.414
So we're really honing in our business processes inside of our ESOC.
00:51:08.594 --> 00:51:13.294
We're actually the only transit agency that has a unified command at a 24-7
00:51:13.294 --> 00:51:16.054
status without it being emerged.
00:51:16.454 --> 00:51:21.554
So inside of our ESOC, we have representatives from our law enforcement partners already.
00:51:21.774 --> 00:51:26.354
So we're working on building that situational awareness from all lenses,
00:51:26.554 --> 00:51:31.594
both from the transit and law enforcement lens. is growing those partnerships with our federal side.
00:51:32.399 --> 00:51:36.279
Our ESOP actually is where we do a lot of our planning for the events.
00:51:36.499 --> 00:51:40.459
So there's a lot of this constant meetings, constant collaboration,
00:51:40.819 --> 00:51:44.879
constantly working up your SOPs and processes with the hope that when the games
00:51:44.879 --> 00:51:47.439
come, we're already testing everything. We're already ready.
00:51:47.699 --> 00:51:51.219
So I think the military, your training as you fight, it's the same thing.
00:51:51.559 --> 00:51:55.839
We just did a couple of exercises with our federal partners just two days ago,
00:51:55.959 --> 00:52:00.079
walking through all the possible scenarios, usually like some of all fears,
00:52:00.079 --> 00:52:04.059
worst possible events, you know, but those test your SOPs.
00:52:04.259 --> 00:52:08.859
Do we have process in place? Are there things that we should be doing that we're not doing right now?
00:52:09.179 --> 00:52:13.479
All great discussions that allow us to fine-tune what we're doing so we're ready for game day.
00:52:14.459 --> 00:52:19.099
So I'm going to kind of go back to the conversation that Jeremy and I started
00:52:19.099 --> 00:52:21.319
with because, you know, you brought it up.
00:52:21.559 --> 00:52:25.899
You've got World Cup. You've got Super Bowls. You've got the next Olympics.
00:52:26.079 --> 00:52:29.439
And you said something, and I'm going to butcher it, so please correct me afterwards,
00:52:29.699 --> 00:52:32.679
but I remember when we were in LA together, you said that people don't realize
00:52:32.679 --> 00:52:38.759
that the Olympics is essentially like having something like 19 Super Bowls a day for two weeks.
00:52:38.879 --> 00:52:43.459
And that means tens of thousands, hundreds of thousands of people moving left
00:52:43.459 --> 00:52:47.019
and right to get through your systems that you're responsible for securing.
00:52:47.299 --> 00:52:50.179
On top of that, you've already said that in the last two Olympics,
00:52:50.179 --> 00:52:55.539
there have been sabotage
efforts on public trans systems, The rail system in
00:52:55.539 --> 00:52:57.239
Italy and then in the previous as well.
00:52:57.419 --> 00:53:02.499
So you're now having to operate with a heightened awareness of this now trend.
00:53:03.492 --> 00:53:06.352
Going back to that conversation that Jeremy and I started with about,
00:53:06.372 --> 00:53:11.012
you know, the concerns of, you know, counterintelligence and making sure that
00:53:11.012 --> 00:53:15.772
you maintain security, but also trying to preserve people's individual rights and privacy.
00:53:16.132 --> 00:53:19.672
How do you make that tough call to ensure that you're protecting the masses,
00:53:19.992 --> 00:53:21.472
but also protecting the individual?
00:53:22.632 --> 00:53:27.712
Amazing question. So when I first came to Metro, I actually worked to draft
00:53:27.712 --> 00:53:30.372
two of the most important policies that we have.
00:53:30.872 --> 00:53:33.812
We're the only transit agency that has a bias-free policing policy.
00:53:34.252 --> 00:53:38.212
We're one of the few that actually has a public safety data analytics policy.
00:53:38.472 --> 00:53:43.752
So any use of our data, any process we put in place would be assured that we're
00:53:43.752 --> 00:53:47.512
not being discriminatory, be assured that we're not targeting underserved communities,
00:53:47.892 --> 00:53:50.312
anything like that. So that's always up there at the top.
00:53:50.572 --> 00:53:54.372
We do a lot of engagements in community. I personally go and attend.
00:53:54.512 --> 00:53:58.512
We have a public safety advisory council that meets every month.
00:53:59.072 --> 00:54:02.792
So we talk through them and our representative community that are writers,
00:54:03.332 --> 00:54:06.692
and we talk through some of their concerns, whether we have initiatives,
00:54:06.972 --> 00:54:11.532
whether we have ideas or there's challenges that are out there that we need to address.
00:54:11.812 --> 00:54:15.872
That transparency and accountability allows us to go to explore.
00:54:16.555 --> 00:54:21.535
Or the larger things and get apparatus in place to be more effective.
00:54:21.775 --> 00:54:24.695
Like, for instance, we have a weapons detection technology that we're using
00:54:24.695 --> 00:54:25.675
right now as part of a pilot.
00:54:26.075 --> 00:54:28.815
The public knows about it. We've done it over the past year.
00:54:29.015 --> 00:54:33.455
We would be nowhere close to being in that space if we didn't have those relationships,
00:54:33.675 --> 00:54:37.575
have that level of accountability amongst ourselves and transparency with the public.
00:54:37.775 --> 00:54:42.755
I think the general public has an understanding of the larger universe that's going on,
00:54:42.835 --> 00:54:46.935
but they don't understand the counterterrorism challenges you know,
00:54:46.935 --> 00:54:49.835
possible account of intelligence issues that we have you know,
00:54:49.875 --> 00:54:55.135
the fact that any of the issues on the global scale are going to be in our backyard you know,
00:54:55.215 --> 00:54:58.155
so we've had to do a lot of research for the teams you know,
00:54:58.215 --> 00:55:00.915
whatever political issues are surrounding them you know,
00:55:01.015 --> 00:55:04.655
what are some things that could be challenges in our own backyard to impact
00:55:04.655 --> 00:55:09.335
all the riders not just going on our system but around our system you know,
00:55:09.355 --> 00:55:10.735
a bunch of fan fests that we're planning.
00:55:11.115 --> 00:55:15.035
Fan zones who folks who might not be able to make the game themselves still
00:55:15.035 --> 00:55:16.975
want to celebrate and be a part of the experience.
00:55:17.295 --> 00:55:23.235
So we have to look at so many different bubbles and lenses on a repeated basis
00:55:23.235 --> 00:55:27.935
with all those factors in mind, knowing that we can't be everywhere,
00:55:27.935 --> 00:55:31.115
but what are our most critical locations?
00:55:31.355 --> 00:55:35.395
Where will we have the most detrimental impact if something were to occur?
00:55:35.595 --> 00:55:39.655
Hopefully nothing ever occurs anywhere, but ensuring that we're really being
00:55:39.655 --> 00:55:44.035
thoughtful and mindful about every security deployment and resource that we're
00:55:44.035 --> 00:55:46.355
putting in place and leaning in our partnerships,
00:55:46.535 --> 00:55:49.135
knowing that, you know, we might be able to cover something,
00:55:49.295 --> 00:55:50.695
but maybe our law enforcement partners can.
00:55:50.995 --> 00:55:54.135
Maybe our federal partners can help support us in some ways.
00:55:54.355 --> 00:55:59.295
You know, it's an all-hands-on-deck approach, but it's essential for our success.
00:55:59.991 --> 00:56:03.151
You said something I want to echo as well, Rob. As states look up to set up
00:56:03.151 --> 00:56:06.331
their own counterintelligence program, what you're doing is just that.
00:56:06.551 --> 00:56:10.131
You're bringing in the resources from various departments, whether it's a police
00:56:10.131 --> 00:56:13.171
department, a city department, the federal level, the state level,
00:56:13.191 --> 00:56:17.631
and you're using all that knowledge to actually identify the threats moving out. I applaud that.
00:56:17.731 --> 00:56:20.591
I think that's the way that it should be done across the U.S.
00:56:20.671 --> 00:56:24.751
To ensure we're protecting events and people. All done, Rob.
00:56:25.451 --> 00:56:29.691
Looking back at your career, if I may real quick, what advice and recommendations
00:56:29.691 --> 00:56:31.391
do you have for our audience?
00:56:32.471 --> 00:56:37.651
One, find good mentors. You know, a big reason for my success was having great
00:56:37.651 --> 00:56:42.171
mentors who point me in the right direction, make sure I focus on the right fundamentals.
00:56:42.471 --> 00:56:46.011
It's very easy in this space to get wayward, you know, and, you
know,
00:56:46.011 --> 00:56:49.271
kind of go off in places that aren't really benefiting for you.
00:56:49.271 --> 00:56:54.531
I would say with that mentor really work on a career strategy map they'll kind
00:56:54.531 --> 00:56:58.811
of map out where you want to be and that allows you to think about trainings
00:56:58.811 --> 00:57:02.971
and schools or other things activities you could be doing your current job,
00:57:03.934 --> 00:57:07.114
that this really level you up as a professional and add more depth.
00:57:07.734 --> 00:57:11.414
And then lastly, I would say, you know, to stick with it. If you're really passionate
00:57:11.414 --> 00:57:13.194
about the business, like my business, I love.
00:57:13.354 --> 00:57:15.954
I can't think of anything else that I'd rather be doing.
00:57:16.354 --> 00:57:19.814
And, you know, because I love it that much, that allows me to have that commitment
00:57:19.814 --> 00:57:21.974
and really dig into any job that I do.
00:57:22.754 --> 00:57:26.534
Find that job that really hits your passion. And it might not be the one you're at. Hopefully it is.
00:57:26.774 --> 00:57:30.554
But if it's not, find your way towards what brings you the most joy,
00:57:30.754 --> 00:57:35.974
you know, and you will be really good at it. and always, always bet on yourself,
00:57:36.634 --> 00:57:37.994
because it starts with you.
00:57:38.874 --> 00:57:42.254
Hopefully other folks will join you along the way, but you've got to bet on
00:57:42.254 --> 00:57:43.574
yourself and believe what you're doing.
00:57:44.194 --> 00:57:46.874
And Rob, this has been a great conversation. I'm sure there's some folks that
00:57:46.874 --> 00:57:49.334
are going to have some additional questions that they want to reach out to you
00:57:49.334 --> 00:57:51.814
about. What's the best way that they can get a hold of you?
00:57:52.374 --> 00:57:56.954
I would definitely recommend LinkedIn. I think I'm one of very few gummers that
00:57:56.954 --> 00:57:59.874
are out there. I think if you find Robert Geller, I might be the only one on LinkedIn.
00:58:01.094 --> 00:58:04.934
So definitely hit me up on LinkedIn. I love to connect with folks,
00:58:05.494 --> 00:58:10.134
my mentor, a lot of people already, and then some of those have been established through LinkedIn.
00:58:10.434 --> 00:58:14.554
So always helping, well, always wanting to provide a helping hand to anyone that has,
00:58:15.574 --> 00:58:18.734
Rob, thank you so much for taking the time. We are coming up on time.
00:58:18.814 --> 00:58:19.694
And thank you for taking the time.
00:58:19.814 --> 00:58:23.494
Thank you for your service, not just with the military, but the follow-on with
00:58:23.494 --> 00:58:27.414
the FBI and then the follow-on to the NFL. You know, teaching, you've done it all.
00:58:27.654 --> 00:58:29.954
You've mastered all these professions.
00:58:30.294 --> 00:58:33.374
And now you leverage technology to ensure we're protected out there.
00:58:33.494 --> 00:58:37.234
And, you know, I know I can sleep safer at night when there are people doing
00:58:37.234 --> 00:58:39.774
what you do out there. And thank you again for taking the time.
00:58:40.414 --> 00:58:43.414
Well, thank you. Well, Joe, I think that's another episode, yeah?
00:58:44.194 --> 00:58:48.914
Yeah, you know, these are the kinds that I really enjoy because it's such a
00:58:48.914 --> 00:58:53.214
unique kind of path in order to get to the position that he's at now.
00:58:53.414 --> 00:58:57.434
And like you said, knowing that there's that pedigree of experiences informing
00:58:57.434 --> 00:59:01.414
the decisions that Rob's having to make day to day, it makes L.A.
00:59:01.474 --> 00:59:04.014
A much better place in my mind to travel through.
00:59:04.454 --> 00:59:06.714
Yeah, agreed. We just traveled there and checked it all out.
00:59:06.974 --> 00:59:09.254
Again, an amazing facility, an amazing experience.
00:59:09.734 --> 00:59:13.294
Well, to our audience out there, check out our YouTube channel. brand new.
00:59:13.494 --> 00:59:16.734
We've got a lot of videos. If you want to see our smiling faces other than hearing
00:59:16.734 --> 00:59:21.194
our voices talk, I think Joe told me earlier, I've got a face made for radio.
00:59:21.534 --> 00:59:22.574
So thanks for that, buddy.
00:59:22.974 --> 00:59:29.814
But also lastly, recognize, react, and report. Thanks for giving us a listen. And until next time.
00:59:30.734 --> 00:59:36.054
Thank you for listening to the Cypress podcast. We look forward to your comments and feedback.
00:59:36.794 --> 00:59:41.114
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00:59:41.374 --> 00:59:45.134
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00:59:45.434 --> 00:59:49.674
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00:59:49.714 --> 00:59:54.934
So, if you have a question, please reach out to us and we'll answer it the best
00:59:54.934 --> 00:59:58.134
we can and give you a shout-out during our next episode.
00:59:58.454 --> 01:00:04.674
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