ABOUT THIS PODCAST

2 online marketing veterans and entrepreneurs share their experience running authority sites and blogs day in and day out.
English
United States
138 episodes
since Mar, 2015

LATEST EPISODE

What You Will Learn hashtag What attributes make people with 6-8 figure sites stand out hashtag Why you need to think beyond Amazon Associates if you want to increase your profits hashtag Why you need an exceptional team to grow your business hashtag Books you must read if you want to step up your management game hashtag Tips on increasing your traffic and your revenue per visitor metrics Subscribe to Authority Hacker! So we’ve been having a discussion in the AH Facebook group recently. It seems like there isn’t a lot of advanced content on growing from 5 to 6 figures, why is that?Most people ignore advanced content and prefer making more amazon articlesBasic stuff is usually fairly similar to the point where you can share details about it, as you advanced, things become too custom to be copy / pastableMost people are not ready to put the time, money and energy to make itIt’s just hard to template success like that. Sure, you can look at other people and be inspired, but at the end of the day, you have to figure out your own unique path to growth.A lot of it comes down to what you are willing to sacrifice to make 6 figures/month. hashtag It will probably take more work than you do now hashtag It will probably take more work you don't like than you do now hashtag It's still a lot less certain than your low 5 figure/month incomeNevertheless, we decided to do an episode on what we think are some good ideas for developing not just your business, but your mindset along side it as well.Look at What 6 Figure/mo Siteowners DoListen to podcasts where they are interviewed. Mixergy is probably one of the best ones. Start writing down commonalities.You'll notice things likeThey have a singular focusThey invested themselves heavily They can execute wellThey're always learning from others (humble)They  have a high attention to detailThey have a very talented teamAverage teams will reach a ceiling and the only way to break that ceiling is getting rid of a lot of people and starting overEvolve Your Business ModelWebsite revenue = traffic * revenue per visitorIf you want high growth, you need BOTH factors to progress, otherwise you're fighting against the current.Most people pick 1 offer and then just work on traffic. We did this on HealthAmbition, to our detriment.Amazon is awesome for starting out, but you'll need to think beyond it eventually. There is a reason a lot of people build + flip AMZ sites. It's hard to grow beyond a point. Sites like Thewirecutter are the exception.Sticking to AMZ and hoping to make millions annually is like going to a sword fight with a toothpick: there is 1/1000 chance you might win.Ways to Increase TrafficGrow existing channels.Think: what would it take to 10x what I’m currently doing? The answer usually is some combination of people + process.Grow new channels. With Amazon/Aff you can't do paid traffic and usually can't do webinars + advanced sales funnelsMake more $/visitor so you can afford more traffic sources. Ways to increase $/visitor:CRO: Higher CTR on affiliate offers, higher sales conversion after clickHigher commissions (smaller companies are eager if you provide them good numbers)Higher paying business models: Infoproducts, Services, FBA / FBA partnerships, E-CommercePicking up Extra SkillsIt will be hard to get to 6 figure/month just hacking WP sites together. You will need a new set of core business skills:Hiring: Not just VAs, but people who can move your business forward themselves.Management: Getting stuff done as a group, keeping people motivated.Negotiation: 3-d Negotiation - David A. Lax, James K. SebeniusBusiness Administration: Solid bookkeeping, streamlined accounts, reporting, analytics, know what's going on in your business.You Have to Start Building a Real BusinessCreate a mission that people can get behind - staff will want to stay if they are engaged. The mission has to be real.Create company values that actually represent how you want people to behave.Create a rigorous hiring process. (Who: The A Method for Hiring - Geoff Smart, Randy Street)Learn how to manage people: Double Double - Cameron Herald, Traction - Gino Wickman, Scaling Up - Verne HarnishOther ThoughtsYour profit margin will most likely go down as you grow a team.You should aim for 6 figures/month if you want to last.Also, the market is professionalizing, so it will be tougher for small players.Resources/LinksRecommended PodcastMixergyRecommended Books3-d Negotiation - David A. Lax, James K. SebeniusWho: The A Method for Hiring - Geoff Smart, Randy StreetDouble Double - Cameron HeraldTraction - Gino WickmanScaling Up - Verne Harnish Check out the full post here : #117 – Going from 5 to 6 Figures per Month with Authority Sites
Disclaimer: The podcast and artwork embedded on this page are from Gael Breton - Blogger, Online Marketing, Entrepreneur, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

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