Today’s quick tip is about which Conversion Window do you optimize for when your Objective is Conversions.

You know, at the Ad Set level in the Optimization and Delivery area where it asks if you if you want to optimize for a 7-day click window / 1-day view or 1-day click window?

I get a ton of questions about this so I’ll be sharing which option I recommend you choose based on your offer.

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