ABOUT THIS PODCAST 🔗
Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline.
Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers.
With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue.
You won’t find fluff here. Just real, ready-to-use strategies that help you:
- Attract high-income clients who value quality over cost.
- Stand out from big-box competitors and low-price undercutters.
- Maximize off-season marketing for year-round leads.
- Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle—not just product specs.
- Use storytelling, reviews, social proof, and seasonal strategies to create an unforgettable brand.
Think of this as your marketing masterclass for scaling your business in the premium home space.
Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers.
With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue.
You won’t find fluff here. Just real, ready-to-use strategies that help you:
- Attract high-income clients who value quality over cost.
- Stand out from big-box competitors and low-price undercutters.
- Maximize off-season marketing for year-round leads.
- Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle—not just product specs.
- Use storytelling, reviews, social proof, and seasonal strategies to create an unforgettable brand.
Think of this as your marketing masterclass for scaling your business in the premium home space.
Hosts:
Update frequency:
weekly
Average audio length:
20 minutes
English
United States
115 episodes
since Aug. 20, 2024
episodic
LATEST EPISODE 🔗
What separates a good landscaping company from a genuinely exceptional one? It’s not the revenue number. After 11 years of interviewing landscaping business owners, the answer Jill Odom keeps coming back to is how they treat their people.
In this episode of The Landscaping Growth Script, host Katy …
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PREVIOUS EPISODES 🔗
A ten-year client is unhappy. The owner shows up in person expecting a hard conversation. He leaves with a new $70,000 project.
In this episode of The Landscaping Growth Script, Katy Doss sits down with Taylor Milliken, President of Milosi, a landscape design-build and maintenance company in Nashvi…
71% of the landscaping owners we surveyed use AI every day. 86% aren't confident they're getting the most out of it. Using AI and using it well turn out to be two very different things.
In this episode, Katy Doss of Script Marketing shares what Script's AI survey of landscaping business owners reve…
Every landscaping business owner hits the same wall eventually: you can’t be the one designing every backyard and the one running payroll, scheduling, and accountability. Something has to give.
At Rossen Landscape, that something was Jason Navon — the CPA-turned-Integrator who spent the last 16 yea…
Most landscaping business owners hit a wall somewhere around $2.5 million in revenue — and what they do next determines whether the company grows past it or stalls out. Jeff Rossen, owner of Rossen Landscape, hit that wall too. For him, it wasn't a marketing problem or a sales problem. It was a sys…
Robotic mowers have quietly gone from novelty to competitive advantage. But most landscaping companies are only capturing half the value.
In this episode, Katy Doss breaks down how to turn a robotic mower from a quiet operational upgrade into an active marketing asset — one that builds visibility, …
A $200 pressure-washing job and a $20 million conservatory have more in common than you'd think. According to this week's guest, neither one succeeds or fails based on budget. Both come down to the same five percent.
In this episode, Katy sits down with Morgan Pendergrass, Director of the Donald E.…
Only 8% of the landscaping workforce is women. Claire Goldman built a career, then a company, right in the middle of that gap. She's been the only woman in the room more times than she can count, been read as “the emotional female” on job sites, and had to learn how to lead a team without losing he…
Most landscaping businesses start with a lawnmower and a dream. Very few sit down and actually design the company they end up running. CMS Landscape did — and it changed everything.
In this episode, Katy sits down with Brian and Josh Mark of CMS Landscape, a high-end residential company on Cape Cod…
If you offer holiday lighting, and you're not marketing it until November, you're already behind. Not because you're lazy — because by November, your ideal clients have already started forming an opinion about who they're calling, and your install calendar is trying to fill up in the shortest windo…
Disclaimer: The podcast and artwork embedded on this page are from Script Marketing, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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