Full Transcript for Beyond Crypto Bros: How to Onboard Normies with Web3 ID

this is the same level bigger news, what it was actually probably bigger news Both Walmart and Amazon are planning to launch their own stable coins? 00:05:05.672 --> 00:05:09.560 Yeah, and it's going to be well. 00:05:09.560 --> 00:05:16.014 Again, I'm sure in some form or fashion it's going to be used as a medium to transact. 00:05:16.014 --> 00:05:19.648 But how they'll introduce it and to what extent? 00:05:19.648 --> 00:05:20.629 Especially with Walmart? 00:05:20.629 --> 00:05:25.711 Right, I see Amazon because it's already an online and digital business, but I guess Walmart is too. 00:05:25.711 --> 00:05:27.507 Now Walmart's pretty much just like an Amazon. 00:05:27.507 --> 00:05:35.584 So them both launching stable coins again, behemoths, these are beyond household names, these are worldwide names. 00:05:35.584 --> 00:05:57.504 And when you talk about influence, when you talk about being able to drive a narrative, when you talk about what other people need to see as signals before they adopt something, certainly being able to drive a narrative when you talk about what other people need to see as signals before they adopt something, certainly being introduced to cryptocurrency at Walmart and Amazon should be pretty helpful in our quest to getting other people to listen about this thing called Web 3. 00:05:58.180 --> 00:06:01.750 And so, again, major news, major major news. 00:06:01.750 --> 00:06:11.720 I see a lot of dominoes continuing to fall because of these announcements of you know, other people like and it's not only people as well like there's businesses. 00:06:11.720 --> 00:06:16.540 Um, that will be signaled because of these uh type of partnerships, these integrations. 00:06:16.540 --> 00:06:21.701 Again, another corporation is going to be looking at this and they're not going to be saying what they're stupid. 00:06:21.701 --> 00:06:24.004 They're going to be saying, oh, how can stupid. 00:06:24.004 --> 00:06:25.327 They're going to be saying, oh, how can I get mine? 00:06:25.327 --> 00:06:28.052 Or you know, how does this, you know how can I become a part of this? 00:06:28.052 --> 00:06:29.014 And they'll build my business. 00:06:29.800 --> 00:06:41.146 And speaking of that, one of the other announcements that came out from Coinbase yesterday was kind of went Well, there's two things from Coinbase yesterday that kind of went under the radar in the shadow of the Shopify announcement. 00:06:41.146 --> 00:06:42.449 They actually kind of laid it out. 00:06:42.449 --> 00:06:51.305 I think they had a press conference or something like that and they just, like I said, they just opened the door, like yeah, this is what we built. 00:06:51.305 --> 00:06:51.646 Two things. 00:06:51.646 --> 00:07:01.762 They launched the Coinbase business suite A little bit earlier on our Web3 Domains. 00:07:01.762 --> 00:07:02.242 Well, talk on Freename. 00:07:02.262 --> 00:07:15.516 I referenced a lot about how the current merchant service acquiring business

works and the mechanics behind it and how blockchain processing, the ability to eliminate fees, instant reconciliation, things like that. 00:07:15.516 --> 00:07:20.211 That just revolutionizes like payments at the point of sale, like on a ridiculous level. 00:07:20.211 --> 00:07:30.956 And again, like I said, you know, during that space, it eventually will make sense and this is the signal that these larger retailers like Shopify and Walmart and Amazon. 00:07:30.956 --> 00:07:32.000 This is what they're sending. 00:07:32.000 --> 00:07:34.629 I mean, and I'm assuming this is why they're wanting to do these things. 00:07:34.629 --> 00:07:41.925 Now, moving forward again, if you're that other business that's looking at these integrations and you're saying, how can I become involved? 00:07:41.925 --> 00:07:46.925 How can I accept cryptocurrency at my point of sale, how can I adopt these things? 00:07:47.528 --> 00:08:00.884 Coinbase just rolled out a business suite and they're currently enrolling businesses to basically utilize their tools and integrate blockchain, crypto, payments, et cetera, into the way they interact and transact. 00:08:00.884 --> 00:08:03.088 So big news from them. 00:08:03.088 --> 00:08:05.012 That's the first thing that kind of went under the radar. 00:08:05.012 --> 00:08:17.764 So again, that's the I don't know how many times I can say it from the consumer, retail level, we're gonna get a ton of exposure from these behemoths and these giants. 00:08:17.764 --> 00:08:32.624 And then from the business level, from the corporate level, we already seeing, you know, people like Coinbase start to entertain the prospect of introducing this at the point of sale, and then it just continues to go from there and then moving on to the point of sale. 00:08:33.264 --> 00:08:38.674 The second thing that they announced is they partnered with American Express to launch their Coinbase One card. 00:08:38.674 --> 00:09:21.822 So now American Express has gotten into the well, they're in the merchant service issuing game, but they have now gotten into the cryptocurrency issuing game, and this is how it starts the issuers come in at their level, they start creating these assets, these cards, credit lines, things like that and then acquirers and everybody else gives access to this capital and then you get forced to adopt it because, well, this is who's giving you the money that you need to pay your bills, or this is who's allowing you to send money from point A to point B, or this is who's allowing you to pay your groceries with the money that somebody sent you from a platform or a program with USDC or whatever right, and again, all super big things. 00:09:21.822 --> 00:09:23.206 It was just like a snowball. 00:09:23.206 --> 00:09:27.693 You know, the news today kind of messed that up with this war and stuff. 00:09:27.693 --> 00:09:30.970 I mean, they kind of put a little bit of a damper on the good news. 00:09:30.970 --> 00:09:34.102 But if you can see past that, there is a lot being built. 00:09:34.102 --> 00:09:52.549 And again, all of this is aligned with Web3 digital identity, because the more people that start using this, the more people will need to identify each other, send each other money, interact with each other, find each other, build with each other, associate with each other, brand with each other, et cetera, and you can't do that with a bunch of numbers. 00:09:52.549 --> 00:09:54.904 You'll need to do that with a name. 00:09:55.206 --> 00:10:09.799 And, speaking of that, one of the other announcements I want to make and I think I made the announcement last week, but If you weren't already aware, and something I'm going to touch on a little bit during this tech talk our module is being created as we speak. 00:10:09.799 --> 00:10:10.647 It should be live. 00:10:10.647 --> 00:10:12.974 Well, it's not even a module, it's a full certification course. 00:10:12.974 --> 00:10:18.056 It's got eight modules, but it'll be live before the end of the month, so in the next couple of weeks. 00:10:18.056 --> 00:10:25.619 But you can now easily access the waiting room or the sign-up page at LearnWeb3.xyz. 00:10:25.619 --> 00:10:30.110 Access the waiting room or the sign up page at learnweb3.xyz. 00:10:30.110 --> 00:10:31.195 It will already also have an internal community group. 00:10:31.195 --> 00:10:33.222 So, and I'll probably open that up in the next couple of days. 00:10:33.222 --> 00:10:49.145 So anyone who is interested is having a general conversation about Web3 digital identity or if you want to bring or invite anyone who is curious, that's kind of going to be the social area community for students who enroll in this course. 00:10:49.145 --> 00:10:51.672 So yeah, looking forward to that. 00:10:51.991 --> 00:11:05.631 Another thing with the LearnWeb3.xyz I don't know why I just lost my train of thought, but registrations are also available for our TLDs on Freename for Web3 Digital Identity. 00:11:05.631 --> 00:11:11.356 For those who are already aware, we own dgen, exchain and defi wallet. 00:11:11.356 --> 00:11:15.504 You can easily find registrations of those at iheartdomainscom. 00:11:15.504 --> 00:11:17.773 Again, super easy peasy. 00:11:17.773 --> 00:11:23.116 You own your domain forever and it will fall right in line with what we are talking about today. 00:11:23.725 --> 00:11:26.178 Again, as you can see at the top, today we are focusing and we are talking about today. 00:11:26.178 --> 00:11:44.393 Again, as you can see at the top, today we are focusing and we are talking about how to onboard normies and this could be applied to anything but, of course, specifically we're talking about Web3 domains and digital identity but how to onboard normies and that's, people who are new to crypto and Web3 to get their first Web3 domain. 00:11:44.393 --> 00:11:46.951 And why is this important? 00:11:46.951 --> 00:11:54.086 That we reach out and stretch beyond just our crypto bros and start

talking to people who are around us, normal, everyday people. 00:11:54.086 --> 00:12:00.525 It's because if we really want Web3 to thrive, we truly do need everybody on board. 00:12:00.525 --> 00:12:04.793 So let's start with the big picture, right? 00:12:04.793 --> 00:12:07.839 Why should everyone care about Web3? 00:12:07.839 --> 00:12:16.836 Now, again, we've talked about all these giants that are coming into the space, all of these entities that are household names, that are starting to adopt this technology. 00:12:16.836 --> 00:12:20.960 It's eventually going to be forced on people in some way or another. 00:12:20.960 --> 00:12:25.888 It's going to be introduced to you, and it's going to be introduced to you probably at a basic level, right? 00:12:25.888 --> 00:12:29.230 It's going to be introduced to you and it's going to be introduced to you probably at a basic level, right? 00:12:29.230 --> 00:12:41.258 Web three domains and this is a great way to start conditioning yourself to understand the value that you're truly adding when you're introducing somebody to this ecosystem Web three domains are your digital identity. 00:12:42.057 --> 00:12:42.698 You own it. 00:12:42.698 --> 00:12:55.791 It's like a username on TikTok or Instagram, but a company controls those and if that company shuts down, your identity disappears. 00:12:55.791 --> 00:12:57.700 There are people that are becoming overnight millionaires in cryptocurrency right now. 00:12:57.700 --> 00:12:58.283 This is not a joke, right? 00:12:58.283 --> 00:13:01.960 There are people who have rebuilt their entire lives on the blockchain. 00:13:01.960 --> 00:13:04.695 There are people who have found completely new purposes on the blockchain. 00:13:04.695 --> 00:13:04.976 That needs to. 00:13:04.976 --> 00:13:06.304 People who have found completely new purposes on the blockchain. 00:13:06.304 --> 00:13:07.629 That needs to be protected. 00:13:07.629 --> 00:13:16.154 If you invest that amount of time and that much energy into creating this personal ecosystem and this identity, you should own it. 00:13:16.154 --> 00:13:17.826 That platform should not. 00:13:18.607 --> 00:13:20.130 Web3 Domains solves this. 00:13:20.130 --> 00:13:20.711 Again. 00:13:20.711 --> 00:13:23.778 You own them forever In most cases, right? 00:13:23.778 --> 00:13:26.212 Unless it's those other people where you have to pay renewals. 00:13:26.212 --> 00:13:28.086 Mine's coming up too. 00:13:28.086 --> 00:13:31.955 It stinks, but you control them completely. 00:13:31.955 --> 00:13:45.269 They're your universal username again, universal for branding on the blockchain and they simplify everything, even at the basic utility that they have now, they really make things extremely convenient. 00:13:45.289 --> 00:13:57.054 There's a lot of places that have resolution capability that'll let you see exactly what's in your wallet, even resolving NFTs and anything else, simply by typing in your Web3 domain. 00:13:57.054 --> 00:13:59.269 You type your Web3 domain in OpenSea, right? 00:13:59.269 --> 00:14:04.432 There's a lot of really great use cases, even simple searchable use cases, for Web3 domains. 00:14:04.432 --> 00:14:08.028 That makes these truly your digital passport on the blockchain. 00:14:08.028 --> 00:14:13.447 Again, and depending on you know what kind of name you have, or a grail of a name. 00:14:13.447 --> 00:14:16.754 It's easy, it's memorable, it's fully yours. 00:14:16.754 --> 00:14:18.605 It's something that you can build upon, right. 00:14:19.706 --> 00:14:35.902 But here's the thing if you want to and we all know this, right, everybody that's in this space so far, and most of the people who are on crypto Twitter, as I've said before, web3 itself has pretty much already adopted the concept of Web3 domains to some extent, right? 00:14:36.284 --> 00:14:38.469 Even if it's just as a flex or whatever, right? 00:14:39.370 --> 00:14:44.100 But again, we're talking to people outside this space who are like, huh, what is that thing? 00:14:44.100 --> 00:14:47.629 Outside this space, who are like, huh, what is that thing? 00:14:47.629 --> 00:14:49.495 And I thought crypto was where monkey pictures and scams and things like that happen. 00:14:49.495 --> 00:14:53.711 And here's the problem that we have when we try to communicate any of this stuff to other people. 00:14:53.711 --> 00:15:00.852 It's that we fall flat because we're simply not speaking a language that anyone currently understands. 00:15:00.852 --> 00:15:03.947 Right, and I'm speaking for myself, right? 00:15:03.986 --> 00:15:26.302 Maybe you've got a killer way that you onboard people and you've been leading them into the space like Pied Piper, right, and I've been putting in some effort too and have onboarded quite a few people, but I feel like I've lost a lot of opportunities just simply because I didn't have a proper funnel for a normal person to understand why they should care or why they should listen to me. 00:15:26.945 --> 00:15:42.076 And part of what I've created with LearnWeb3.xyz as I'll explain a little bit later in the space is part of optimizing my funnel, because every day I'm trying to get better at explaining this to somebody and getting it to connect quicker. 00:15:42.076 --> 00:16:10.222 But one of the first things that you need to do and this is obvious in any business, if you have any business, no matter if it's web two, web three, arm chain off chain, selling bytes to selling stocks one of the most useful tools to craft and to perfect is your elevator pitch, and for anyone who isn't new to marketing or to business. 00:16:10.222 --> 00:16:18.115 You already know what I'm talking about, but I'm going to explain it again, right, Because we do have an audience of people who listen to this podcast that may be hearing some of these concepts for the first time. 00:16:18.705 --> 00:16:36.548 So an elevator pitch is essentially the concept is the amount of time that it takes for you

to take a ride in an elevator with someone is essentially the amount of time that you have to make an impression or to interest them enough If you, if you're that social person right To interest them enough and having a continuous conversation when you get off the elevator Right. 00:16:36.548 --> 00:16:38.674 So usually 10 to 15 seconds. 00:16:38.674 --> 00:16:46.806 The elevator pitch in the business world typically means can you speak or can you communicate what it is that you build in that amount of time, right? 00:16:46.806 --> 00:17:07.753 And if you can't, if you can't effectively communicate the value of what you're about or why someone should connect with you in that amount of time, then you need to continuously optimize that message until you can, because then you'll continue running on and you'll lose their interest or you probably just haven't dialed down on the value of your product if you can't explain it quickly. 00:17:07.753 --> 00:17:13.449 And, to be honest with you, that's kind of the position that we are really in with Web3 domains. 00:17:13.449 --> 00:17:17.617 It's not that they don't have value, because we know that they do. 00:17:18.546 --> 00:17:29.327 The problem that I continuously run into when trying to craft this elevator pitch or get it out is that with normal people you almost have to have two elevator pitches. 00:17:29.327 --> 00:17:29.709 Right. 00:17:29.709 --> 00:17:35.852 You've got to have the elevator pitch for what is blockchain and Web3 to begin with, what is this crypto thing? 00:17:35.852 --> 00:17:40.469 And then, once you get a person to go, uh-huh, yep, right, yeah, that's cool. 00:17:40.469 --> 00:17:43.214 Then you've got to piggyback that with. 00:17:43.214 --> 00:17:57.971 And then, yeah, if you decide to take the risk, when you get home on your own time and jump into Coinbase and throw a thousand bucks in there and set up a Metamask account, you might want to get a Web3 digital identity to make sure people can send you money. 00:17:57.971 --> 00:18:18.221 And so this is why I'm saying that you need a funnel, because one singular thing won't necessarily get somebody to click I mean, depending on how good you are at closing people, but a combination of things should lead somebody down the path of understanding what this is. 00:18:18.221 --> 00:18:25.554 But going back to what I'm talking about, to the elevator pitch, right, how do you tell somebody what Web3 domains are or what this thing is, in 10 to 15 seconds? 00:18:25.554 --> 00:18:28.449 Well, some best practices. 00:18:28.509 --> 00:18:39.969 And again and I'll show you kind of how this funnel works, but some best practices to just get the conversation going is, first and foremost, to familiarize what you're talking about with anyone. 00:18:39.969 --> 00:18:45.790 Start with something familiar, right, blockchain tech, and I'll give you a perfect example. 00:18:45.790 --> 00:18:48.877 This is where much love to my brothers over at Handshake. 00:18:48.877 --> 00:19:03.477 Some of them are extremely technical and, again, the ethos that you may follow or the reason for why you're in this space or have adopted this technology may be completely different than what's usable to an average person, right? 00:19:03.477 --> 00:19:17.054 So a lot of us have, you know, decentralization right, we have a lot of reasons for why that holds significant importance and improves our lives, but it may lose a lot of people in actual conversation. 00:19:17.585 --> 00:19:17.644 Now. 00:19:17.644 --> 00:19:28.215 It's not like the value's not gonna lock in with them at some other point, but initially in that elevator when you're trying to explain to somebody, you can get stuck trying to explain just what that means. 00:19:28.215 --> 00:19:32.545 Same thing with other things, right, very technical terms and jargon. 00:19:32.545 --> 00:19:36.089 Again, you have to kind of lower it. 00:19:36.089 --> 00:19:42.579 Or, again, you've got to familiarize it with what people are currently experiencing now so that they can at least click immediately. 00:19:42.579 --> 00:19:45.192 So kind of the first part about it. 00:19:45.231 --> 00:20:02.193 Again, universal usernames almost everyone on the planet, even like people who are grandmas for the most part at this point, have a social media platform and for the most part, most of them can understand the concept of people find you there based on your name. 00:20:02.193 --> 00:20:08.942 And for anyone who has come late to social media that didn't have the privilege of picking the name they want. 00:20:08.942 --> 00:20:15.470 They can probably understand the value of the name that you have now, even though you've made it work. 00:20:15.470 --> 00:20:16.510 Do you wish you had a better one? 00:20:16.510 --> 00:20:19.978 Right, and so you can start communicating it that way. 00:20:19.978 --> 00:20:45.940 Again, if you're going to interact in two part right, two elevator pitches, and we'll kind of go through this, it's not going to be easy for everyone, but if you can connect with someone, at least on the prospect of Web3, having a username of Web3, a way that someone can send you money that you own, that you can brand, and having the opportunity to get that before all the good names are gone, this is what I'm trying to introduce to people right Now. 00:20:45.940 --> 00:21:01.968 You may have to give that person that name for free to get them to find the click and understand the value, but again, this is how you can kind of start that conversation and again highlighting some real world value that they can connect with If you can get them again kind of on the same page with you. 00:21:02.028 --> 00:21:14.714 As far as what a crypto wallet is, you can easily explain how, if you get a crypto wallet, what identifies you or your kind of, your routing or your banking account number, your Cash App and that's what I use a lot as well. 00:21:14.714 --> 00:21:28.729 I use Cash App as an

example, probably more often than not, because Cash App is actually a technology that I'm surprised clicked so quickly with people, especially older people, like Cash App, venmo, all that stuff. 00:21:28.729 --> 00:21:37.184 It's so similar to crypto and it can be used and it's really usable to the average person. 00:21:37.184 --> 00:21:41.424 In the same way that I feel like it's easier to make that connection with Cash App. 00:21:41.424 --> 00:21:45.358 So, again, when starting with something familiar, you Cash App somebody. 00:21:45.358 --> 00:21:46.923 You send peer-to-peer transactions. 00:21:46.923 --> 00:21:50.097 This is a faster, easier way to do it. 00:21:50.097 --> 00:21:52.247 You also can send an unlimited amount of money. 00:21:52.247 --> 00:21:56.782 If it's on there, if it's in your wallet, you can send it and it hits them immediately. 00:21:56.782 --> 00:21:58.748 Nobody in between can stop. 00:21:58.748 --> 00:22:00.898 Okay, cool, that sounds awesome. 00:22:00.898 --> 00:22:02.000 What is your app? 00:22:02.000 --> 00:22:07.784 In Cash App, you're known your identity is whatever your dollar sign or your cash tag is. 00:22:07.784 --> 00:22:13.125 That's another similar familiar concept that you can also compare to Web3 domains. 00:22:13.246 --> 00:22:15.138 Again, really easy conversations to have. 00:22:15.138 --> 00:22:37.023 Maybe the elevator pitch might not be so easy, but in crafting it, thinking about those kind of concepts and how the masses and normies already understand things that these things make better, may make it easier for you to have these conversations and not nerd somebody out, and then again you can talk about things such as ownership, create emotional connections, et cetera. 00:22:37.023 --> 00:22:43.384 But I would kind of stick with again what lands somebody into saying, hey, how do I learn more? 00:22:43.384 --> 00:22:45.279 Where do I find out more? 00:22:45.279 --> 00:22:47.303 This is your goal with this elevator pitch. 00:22:47.303 --> 00:22:54.886 Now, kind of moving past that, going to my own personal experience and what I said I was going to touch on. 00:22:54.886 --> 00:23:01.640 So if you're going to cryptocurrency events or networking there, these conversations are a lot easier to have, right? 00:23:01.640 --> 00:23:07.882 You can always just tell somebody you ever heard of ENS blah, blah, blah, and then launch from there and then start talking about owning your own TLDs and blah, blah blah. 00:23:07.882 --> 00:23:12.911 Go to ENS blah, blah, blah and then launch from there and then start talking about owning your OTLDs and blah, blah blah. 00:23:12.931 --> 00:23:29.006 But if you're like me, right, if on an everyday basis, most of the people that you talk to are non-crypto educated but also extremely professional or in a professional industry or in a technical industry, again, you're running into a lot of opportunities where things aren't connecting. 00:23:29.006 --> 00:23:41.615 And for me, I

found that it's I spend so much time educating people or trying to do a mini education with people on Web3, that it was just easier for me to onboard people using education, right. 00:23:41.615 --> 00:23:47.146 So, rather than me trying to explain everything to you, I can get through my elevator pitch. 00:23:47.146 --> 00:23:48.355 Some of the basics, right? 00:23:48.355 --> 00:24:11.451 Web3 and blockchain, you know, right now there's so like, I'll give you an example, one I'm using, right, I'm going to give you my flow, and your flow may be different depending on your TLD, depending on whatever, but my flow right now, currently, the flow that I'm building, is, if I'm interacting with someone who's in a professional environment and I'm wanting to interact with them, or on board with them, I'm going to tell them. 00:24:11.451 --> 00:24:15.623 Or the way I'm going to start the conversation obviously is you know, I'm in a Web3 or blockchain. 00:24:15.623 --> 00:24:16.384 What is that? 00:24:16.384 --> 00:24:18.240 It's technology, right? 00:24:18.240 --> 00:24:21.496 It's technology kind of like Cash App allows you to transfer money quickly and easily. 00:24:21.496 --> 00:24:23.839 Okay, cool that's. 00:24:23.839 --> 00:24:25.122 You know that's interesting. 00:24:25.122 --> 00:24:26.525 And then I'm going to go even further from there. 00:24:27.165 --> 00:24:29.930 A lot of the technology that's being built on is extremely lucrative. 00:24:29.930 --> 00:24:39.765 There are companies right now that are looking for devs, they're looking for marketing, they're looking for everybody that a typical company would look for, but the problem is is that the talent pool is low. 00:24:39.765 --> 00:24:43.916 Almost all of them are looking for people who have some sort of experience in Web3. 00:24:43.916 --> 00:24:50.864 And again you're talking to people who you know will have their ears perked up if they know that there's an elevation or something like that that they can work towards. 00:24:50.864 --> 00:24:53.287 I want to show you something. 00:24:53.287 --> 00:25:09.093 You know I'm going to onboard them with learnweb3.xyz, but basically the way I can continue the conversation and continue my funnel of onboarding is by sending them there so that they can get a formal introduction. 00:25:09.093 --> 00:25:18.480 And they're doing so now, not just because I've nerded them out with Web3, but because they see an opportunity on the other side and at the end of them learning this, now we can have a real conversation because they understand what I'm talking about. 00:25:18.480 --> 00:25:29.268 That funnel I see, and has had, you know, in the way that I have used it, which hasn't been formally up to this point but will be that funnel for me, has been successful. 00:25:29.268 --> 00:25:37.506 Anytime I've been able to leave with education first, anytime I've been able to get somebody at least on a similar page first or been able to send them on their own. 00:25:37.506 --> 00:25:51.988 If you can send somebody off on their own to go through a course or a module and they actually do it, you've got them up right If they actually put in that work on their own or respect it, then more often than not, you're able to continue that conversation. 00:25:51.988 --> 00:25:57.894 It's also an easy way to weed out people Some of the tools that have existed that I've built in the past. 00:25:58.696 --> 00:26:03.039 Again, I do have an intro to Web3 Domains module on Mighty Study. 00:26:03.039 --> 00:26:07.486 I know Freename also has a module on Mighty Study. 00:26:07.486 --> 00:26:20.817 If this is a way that works for you to introduce people to the space to simply introduce a module to them and then, you know, help them figure out what to do with that knowledge that they just got. 00:26:20.817 --> 00:26:21.998 After they get it, you can easily introduce other people to these same modules. 00:26:21.998 --> 00:26:22.288 They exist. 00:26:22.288 --> 00:26:28.344 You know Coinbase learn, which I don't May still exist in some form. 00:26:28.344 --> 00:26:30.363 It did exist when I came onto the space. 00:26:30.363 --> 00:26:39.108 That was a very valuable tool, not only for myself to learn about different tools or different cryptocurrency, but also referring other people. 00:26:39.108 --> 00:26:50.382 It was extremely easy to send somebody to Coinbase and tell them just go through Coinbase Learn and then we can talk after that about what I do and what I'm trying to show you about something else, but they did all the work for you. 00:26:50.382 --> 00:26:57.388 So, again, utilize some of these tools out here that are educational in your path on onboarding normies, and these are already built. 00:26:57.388 --> 00:26:58.861 You don't have to reinvent the wheel. 00:27:00.634 --> 00:27:04.618 The next thing is if you really want to accelerate adoption, use incentives right. 00:27:04.618 --> 00:27:07.563 Really want to accelerate adoption, use incentives right. 00:27:07.563 --> 00:27:13.048 So giveaways, incentives that people love, rewards right. 00:27:13.048 --> 00:27:14.769 It's basic psychology. 00:27:14.769 --> 00:27:23.779 If you want to give, get somebody to do something for you, then give them something on the other end. 00:27:23.779 --> 00:27:33.250 Prime example going back to the LearnWeb3.xyz, one of the programs that we're going to do on this first cohort is what's called a reverse scholarship, where the first 10 participants actually get rewarded. 00:27:33.250 --> 00:27:41.074 In addition to their on-chain certificate, you get rewarded with $100 of USDC, which was graciously sponsored by VergeDAO. 00:27:41.074 --> 00:27:47.590 Shout out to them for being our initial and our curriculum sponsor and for sponsoring the scholarships. 00:27:48.272 --> 00:27:59.748 But incentivizing people, on the other end, sometimes to get the word out, to get people to start talking about it, to get people to do this in practical

application, you got to put some feelers out there, right. 00:27:59.748 --> 00:28:01.638 You got to get some influencers to use it. 00:28:01.638 --> 00:28:07.962 You got to incentivize people to care and it, you know, sometimes you can have mixed feelings about it, right. 00:28:07.962 --> 00:28:12.465 You think it should click with everybody, that people should just run with the value of it. 00:28:12.465 --> 00:28:16.363 But that's just not the world works right, not the way the world works. 00:28:16.363 --> 00:28:41.321 So, understanding that now finding a way to incorporate that in your marketing plan, ways to create excitement, to create incentives you know this may be extremely helpful for you in adopting and getting people to adopt not only Web3 domains, but now you have the secondary job of getting people to adopt domains on your TLD right, and so a lot of different ways you could do this. 00:28:42.295 --> 00:28:48.682 One of the things I used to do on my Telegram group when I first launched iHeart Domains is I actually had an airdrop bot. 00:28:48.682 --> 00:29:01.258 That's in that group where I used to give away I swear it was like a dollar a day of cake, but it was split amongst like 50 people and you'd be surprised how many people would come into that group and engage. 00:29:01.258 --> 00:29:05.455 We actually have a whale right now in the free name community that I talk to. 00:29:05.455 --> 00:29:21.520 Still, I just talked to him earlier today that originally came from my community and used to be in there every day with his GMs farming that little five cents or whatever it was or rewards, but that was enough to keep people engaged. 00:29:21.520 --> 00:29:22.603 It was enough to incentivize and gamify. 00:29:22.663 --> 00:29:25.957 Being here Again, you want people to click to the value. 00:29:25.957 --> 00:29:27.662 You want people to be here for that. 00:29:27.662 --> 00:29:40.306 Sometimes you, you got to get led there, right, some everything clicks for people differently, right, and and you never know like giving someone something small, the smallest incentive, can gain you. 00:29:40.306 --> 00:29:42.821 Uh, you know the most loyal community member. 00:29:42.821 --> 00:29:46.957 Other things that you can do again, and there's many different incentives you can create. 00:29:46.957 --> 00:30:06.542 Uh, if you're building something and this is another big piece of advice that I continuously give and will give until my last breath If you own a TLD, you are probably the person, or the best person, at least now, to come up with an idea of who it suits, how you could build it out and how you create value for somebody around it. 00:30:07.204 --> 00:30:11.724 And so do that right and make people or make access to that thing exclusive. 00:30:11.724 --> 00:30:18.141 You have to own my domain, or, once you own my domain, have my domain, acquire my domain. 00:30:18.141 --> 00:30:22.183 However you get it, you now have access to this thing that

I built, right. 00:30:22.183 --> 00:30:25.726 So, if you have artist, shout out to Angelina. 00:30:25.726 --> 00:30:40.415 If you have a TLD like that, you build an artist tool where people can publish things, can tokenize things, can get tipped in a certain token, and in order to do so in order to become a member of that community, you know they have to have a name on that TLD. 00:30:40.415 --> 00:30:44.542 Again, you've created an incentive for them to now want that name. 00:30:44.542 --> 00:30:48.609 Right, it's not really rocket science. 00:30:48.609 --> 00:31:00.140 It does take effort, but these things, again, communicating this value, creating this value, it just creates a recipe where you're likely going to have more success than just sitting on it. 00:31:00.140 --> 00:31:00.943 Right? 00:31:01.737 --> 00:31:05.183 And then giveaways right, just straight up giveaways of the domains themselves. 00:31:05.183 --> 00:31:11.182 If any of you have been with iHeartDomains from the beginning, we used to give away the defi wallets. 00:31:11.182 --> 00:31:15.320 I think I gave away maybe a few exchange, but definitely the defi wallets. 00:31:15.320 --> 00:31:17.403 We used to both give them away during spaces. 00:31:17.403 --> 00:31:29.259 We used to host crypto in our Discord where if you won, like if you won Texas Hold'em, you got to pick a domain of your choice and these were great events. 00:31:29.259 --> 00:31:30.463 And again, these were. 00:31:32.455 --> 00:31:37.115 I don't know if anyone would have otherwise showed up had we not had this incentive. 00:31:37.115 --> 00:31:48.194 I'd love to think that they were there for for the alpha, but again, the audience and the benefit that that that I eventually got from doing these things outweighed what I was giving away. 00:31:48.194 --> 00:31:52.345 And if you look and you do the math on your own domains on your own TLDs. 00:31:52.345 --> 00:32:17.855 Again, if you've built a solid business behind some of these TLDs, where the benefit behind it, where the community that you'll generate will create more revenue for you than selling the TLDs or selling SLDs, then give the SLDs away, you know, or figure out ways to discount them or whatever it is, because onboarding in that case, or creating a community or mailing list or whatever, is more important than sucking people dry from registrations, right? 00:32:17.855 --> 00:32:31.671 So again, for everyone, this will be a little bit different, but creating incentives in some sort of way or another is just really a surefire way to capture the attention of people who may otherwise, you know, may not care. 00:32:33.215 --> 00:32:45.086 And then, lastly, is success moments right If you really want to lock in excitement and value during onboarding, create an immediate success moment. 00:32:45.086 --> 00:32:58.993 So you have your elevator pitch, you send someone on their path to figure out what these are, at least get a basic understanding of what Web3 is, to

the point to where they're interested in what these domains are. 00:32:58.993 --> 00:33:06.868 Then you've created some sort of way that they can either interact or acquire one from you at a low cost, whatever cost. 00:33:06.868 --> 00:33:10.076 Maybe they came to you and said, bro, I'll give you a thousand bucks for the domain now, right. 00:33:10.076 --> 00:33:18.258 Or maybe you had to give it away to them for free in order to get them to really take it right To finally lock in that value. 00:33:18.258 --> 00:33:24.569 Either way, you got to create some kind of moment of success to really lock it in, to lock the transaction in. 00:33:24.569 --> 00:33:31.323 What I mean by that and this is going to be different for everybody, and again I'm going to explain it from the perspective of LearnWeb3.xyz. 00:33:31.323 --> 00:34:01.599 But like, for instance, the whole point of that course, especially with the narrative that I'm leading with, is there are, there's an opportunity, right, if you really learn this if not just hear about it, not just take a coinbase, learn class, not just watch a youtube video if you really learn this, you are going to have a great and sufficient skill enough skill that would be enough for an employer to say this guy's efficient in web3, right. 00:34:01.599 --> 00:34:03.544 But how do you do you do that right? 00:34:03.544 --> 00:34:13.751 Well, what you'll get at the end of my course, not only is a Web3 digital identity that you can send somebody to hopefully to find it, but also you're going to get an on-chain certificate. 00:34:13.751 --> 00:34:14.755 So this is what I'm talking about. 00:34:14.755 --> 00:34:21.958 So the success moment You're actually going to get sent an on-chain certificate, so that now you have an actual thing that you can reference. 00:34:21.958 --> 00:34:22.599 A success. 00:34:22.599 --> 00:34:27.809 For some people that might be a POAP, right when you first set up a wallet or something like that. 00:34:27.809 --> 00:34:32.322 Like if you've gone to East Denver, I think they have the Mew wallet. 00:34:32.322 --> 00:34:40.335 When you set up the Mew wallet and you set it up correctly and connect this and connect that, now you can go get a free $10 at this food truck a success moment. 00:34:40.335 --> 00:34:42.137 Or now you get airdropped. 00:34:42.137 --> 00:34:50.369 I remember they airdropped something straight up like 10 or 15 bucks of usdc or something like that again a success moment. 00:34:50.369 --> 00:34:54.623 Uh, on-chain certificates, instant rewards, all these different things. 00:34:55.164 --> 00:35:05.436 If you're creating a program to onboard people, if you're bringing somebody onto your you know, into your app or whatever you built, them getting access to it, them getting an unlock, that's a success moment. 00:35:05.436 --> 00:35:31.985 That's just showing them that they didn't take this domain for no reason, that it actually does something, and it's important and again, even though what it does is limited, it's important to learn what they do do so that you can implement this again in your onboarding strategy, because what it essentially does is not only does it lock in the value for that person so that you really actually onboarded them, because all the people you talk to about crypto, web3, that's not onboarding people. 00:35:31.985 --> 00:35:39.836 If you talk to them six months ago and you go find them now and they don't have a wallet or Web3 domain, you just talk to them about it. 00:35:39.836 --> 00:35:46.869 What you want to do is you want to get people all the way to the point where they're actually either using it or that app is still at least live on their phone. 00:35:46.869 --> 00:35:55.704 Right, and the way to do that is to get them to go all the way through the process so that it finally locks and it clicks and then and then from there, I mean, fate will take its course Right. 00:35:55.704 --> 00:36:22.559 But again, if you're building, if you own a TLB, if you're onboarding people to the space, you know, in addition to all the other things, it is very important and I think it is going to be very strong for onboarding and retaining the people that you've onboarded, to create again a success moment, so that they not only have something to feel good about from now adopting your domain, but now they have something to share with someone else, they have something to be proud of. 00:36:22.559 --> 00:36:29.902 You never know, it might continuously create that domino effect that brings more people in, just like everything else that's happening around our space. 00:36:29.902 --> 00:36:34.643 Every single action that everyone's taking is helping bring another person into the space. 00:36:34.643 --> 00:36:40.907 All right, so hopefully, some key takeaways for anybody who is listening back to the space. 00:36:43.155 --> 00:36:45.403 It's important to develop a strategy or a funnel. 00:36:45.403 --> 00:36:49.284 Not one singular thing will work in most cases. 00:36:49.284 --> 00:36:58.277 Again, you may hit it off the bat with somebody and you know they may instantly click, but for most people they're going to need a little bit of guiding into the space. 00:36:58.277 --> 00:37:04.177 If you're actively building on your TLD, you have a business and you know, just like any other business. 00:37:04.177 --> 00:37:09.407 In order to create conversions in that business, you have to create some sort of funnel. 00:37:09.407 --> 00:37:15.177 When a person walks in the door, if you're selling, you know tools or clothes or anything like that you've got a funnel. 00:37:15.177 --> 00:37:19.815 Everything from the way that you do merchandising that's part of the funnel, right? 00:37:19.815 --> 00:37:23.237 You don't have the clothes laying on the floor, you have them on hangers. 00:37:23.237 --> 00:37:27.480 You have some on mannequins, you have different visual elements. 00:37:27.480 --> 00:37:29.340 This is part of your

funnel. 00:37:29.340 --> 00:37:33.543 You bring them in, you greet them, you have a changing room. 00:37:33.543 --> 00:37:35.784 That at all these things as a funnel. 00:37:35.784 --> 00:37:36.284 They are one. 00:37:36.304 --> 00:37:37.365 It doesn't just happen. 00:37:37.365 --> 00:37:51.179 A person doesn't just magically elevate and what do you call it? 00:37:51.179 --> 00:37:56.481 Teleport into your store, have the decision the mind made up, not try anything on, and then teleport home. 00:37:56.481 --> 00:37:57.686 It's a process. 00:37:57.686 --> 00:37:59.112 The same thing with Web2Domains. 00:37:59.112 --> 00:38:09.476 The person isn't just going to wake up one day, see the news and say, hey, I want a Web3 domain, I want yours, I know exactly how to get one on the blockchain with my magic debit card and buy one. 00:38:09.476 --> 00:38:09.938 It's just. 00:38:09.958 --> 00:38:15.804 I mean, most people don't even know where to start and so it is up to us to help educate them and guide them. 00:38:15.804 --> 00:38:20.460 But they're not going to listen to you if you're not interesting, so perfect your elevator pitch. 00:38:20.460 --> 00:38:26.960 They're not going to listen to you if they don't know how or why they should care. 00:38:26.960 --> 00:38:27.681 So lead with education. 00:38:27.681 --> 00:38:32.380 They're probably not going to listen to you if it costs them a whole bunch of money and it's super risky. 00:38:32.380 --> 00:38:43.599 So think about maybe having a way to get it to them for low cost or no cost, and then they're probably not going to listen to you if they think, yeah, it's not going to do me any good and it's just going to sit here anyway. 00:38:43.599 --> 00:38:49.929 They try to figure out a way to give them some sort of a center for reward at the end, but they actually do get something out of having this thing. 00:38:49.929 --> 00:38:54.565 We are still super, incredibly early to Web 3. 00:38:54.565 --> 00:39:00.708 We know this, but as early as we are, we are going 50,000 miles per hour. 00:39:01.175 --> 00:39:02.619 As I said at the beginning of the space. 00:39:02.619 --> 00:39:08.175 Shopify is now onboarding Walmart, amazon. 00:39:08.175 --> 00:39:10.682 The list is going to continue to go on. 00:39:10.682 --> 00:39:16.523 If it's Walmart, it's going to be Target, if it's Target, it's going to be Sears and Macy's. 00:39:16.523 --> 00:39:17.885 You know what I mean. 00:39:17.885 --> 00:39:20.719 It's just going to keep going. 00:39:21.521 --> 00:39:25.088 And so this is your opportunity to help be a pioneer into the space. 00:39:25.088 --> 00:39:39.567 Every person that you onboard, every person that you bring here, is a person that will become a lifelong customer, a lifelong community member of yours, because you were the one that initially established that value and made onboarding easy, fun and rewarding for them. 00:39:39.567 --> 00:39:46.246 So, yeah, hopefully this gave you a good idea of how to create your own pipeline and onboarding funnel. 00:39:46.246 --> 00:39:50.958 Again, for everybody it's going to be a little different Depending on the TLB you own. 00:39:50.958 --> 00:39:55.666 You know, the concept that will get people to adopt your TLB just might be a knockout to park. 00:39:55.666 --> 00:40:08.108 Again, there's some easy ones out there easy, right, it's an easy one, easy ideas, and some of us we're going to have to try a little bit harder. 00:40:08.108 --> 00:40:09.291 But there is value for everyone out there. 00:40:09.291 --> 00:40:10.153 It is up to us to create that value. 00:40:10.153 --> 00:40:20.884 It is up to us to be able to communicate that value in the most normal and interesting way possible to normies if you want this space to continue to succeed. 00:40:21.686 --> 00:40:37.782 One last piece of advice too and I said this yesterday again just like there's a lot of educational, actual tools and stuff that's out there that you can use to onboard people, there's a lot of great content creators out here in our space, from every single naming service that have put their spin right. 00:40:37.782 --> 00:40:39.367 We've all tried this in our own way. 00:40:39.367 --> 00:40:41.277 We've all tried explaining this in our own way. 00:40:41.277 --> 00:40:43.480 We've all tried basically selling this in our own way. 00:40:43.480 --> 00:40:47.987 We've all tried, you know, basically selling this in our own way, and you know, some of us may land better than others. 00:40:47.987 --> 00:40:53.782 So go to YouTube, google you know, web3 Domains, google Unstoppable, google, ens. 00:40:53.782 --> 00:40:55.646 Find someone who resonates with you. 00:40:55.646 --> 00:41:02.900 Find things that you can share with people, because at the end of the day, at least for us, you're not onboarding people for no reason. 00:41:02.900 --> 00:41:14.780 You're onboarding people that may potentially become customers or community members of your TLD, who may eventually be people who create more value behind your TLD. 00:41:14.780 --> 00:41:19.900 So each one of us is building a space and each one of us is building our own digital assets in this space. 00:41:20.362 --> 00:41:22.487 But, yeah, sorry for that long-winded end there. 00:41:22.487 --> 00:41:25.123 Thank you, guys for tuning into this tech talk. 00:41:25.123 --> 00:41:37.202 Again, this will be available in the next couple of days on every major podcast player, so if you prefer to listen back to it, that way, anybody who's listening to this you will be able to do so at tech talk that hosts. 00:41:37.202 --> 00:41:45.746 Also, there'll be a blog overview of this entire tech talk as well as a recording hosted on our website at iheartdemainscom. 00:41:45.746 --> 00:41:49.905 Yeah, as usual, focus on your mission, not your condition. 00:41:49.905 --> 00:41:54.204 Hope everybody has a great weekend and happy demanding and talk to you guys next week.