TRANSCRIPT 🔗
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Welcome to Talk to Brazil with Tom
Rioch, the business connector to business in
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Brazil. Talk to Brazil is a
leading business podcast talks with business experts throughout
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the world. I'm Tom Rioch,
an America known as the King of Networking,
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connecting people from my studio in Brazil. Today's guest joining us from San
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Paulois Daniel Bland, a business insights
specialist corporate communication in the Americas and founder
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of Fleet Mobility Today. So Daniel, as an analyst and writer providing in
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depth business news, tell us about
Fleet Mobility Today as a communication channel for
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corporate fleet and mobility management. Okay, well, hello Tom, so first
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of all, thank you so great
to be here again on Talk to Brazil.
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Well, I guess flea Mobly Today
is like you said, as a
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communication channel, and what we do
is publish fleet and Mobile the insight in
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Americas and basically focus on the B
to B market, so mainly on the
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larger countries. You know, there
are a lot of countries in America,
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so so United States, Mexico,
Brazil, Argentina, Columbia and maybe Chile
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in you know a couple other countries. So we support of course with by
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dissemining information with video and also written
material and audio. So audio is coming
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up soon. And our goal,
I don't know what I what I want
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to do is I seek to reach
fleet managers that deal with a corporate fleet.
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You know, they got manage that
operate one hundred cars, a thousand
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cars, five thousand cars, but
also the supplier of these cars, so
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they could be auto automakers, maybe
leasing companies, and then you know the
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suppliers other companies that have other products
and services that are related to fleet and
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mobility. So right now I'm kind
of focusing more on video. With three,
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we have the snap shots and the
expert talks and then the Charla con
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Amigos the snap shots. Yeah,
the last one is in Spanish, so
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Charlotte Amigos is chat with friends,
kind of like what Tom does here.
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He's chances with friends and business people. So for the snapshots, I just
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focus on, like, you know, a specific country could be. The
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first one was about the United States, and I talked a little bit about
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you know, it's a little video
clip talk about the economy of the country,
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the fleet profile, maybe the energy
matrix, the pricing of energy in
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that country. So that's the snapshots
and it gives people an idea of,
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you know, kind of a profile
of a specific country. Then the other
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one is expert talks, so it's
kind of like what Tom is doing here,
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where I interview someone it's like maybe
a procurement a vehicle, an expert,
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maybe a fleet manager or like I
said, maybe someone that's supplying cars
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or other products and services. And
then the last one, which is Charla
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Conomigos means childwood Friends. It's almost
the same thing, but it's in Spanish
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and it's done out of Mexico with
a colleague of mine and his name is
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HAIMI bringus. When you look out
into these countries Mexico, Brazil, Argentina,
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Columbia, and Chile, le's the
United States, say, the Spanish
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speaking and Brazil. There's a lot
in common our fleets. Is there a
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commonality amongst fleets and fleet management?
So I know here in Brazil we have
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large fleets. You have the energy
companies, you have the telephone companies,
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they have huge fleets of cars.
Is that typical in these other countries?
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Yeah, the fleets are pretty huge. I would say if you compare to
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North America, in Latin America,
they are more focused on benefit cars.
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So if you have like an executive
or maybe not even executive, like a
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salesperson or maybe someone that's like,
well, basically, the benefit cars there
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are more in Latin America than like
we would see like in North America,
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United States, because the unit says
we have the capacity, you know,
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we can just get the cars are
a little bit more accessible, and you
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know, we have a salary little
bit higher, so we can just buy
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our own cars. So people like
the benefit cars in Latin America's it's like
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a it's something interesting that's an addition
to your salary. And so as I
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work also with the leasing of these
vehicles, I guess the difference would be,
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like the Mexico they
Load full transcript
kind of follow
the same type of leasing model as
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they have in the United States,
which is kind of like an open end
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leasing where you have more flexibility at
the end of the contract to maybe buy
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the car, but then you take
on more risk of the residual value.
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So it's a different type of model. So but that's in Mexico. So
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the rest of the Latin America,
I guess they would follow more like the
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European model, so the terms are
more fixed and then also who assumes the
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residual risk would be the lesser or
the company that's leasing the car, not
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the not the company that's the lesser, meaning like you know, like here
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in Brazil, be local Lisa in
the United States would be Hurts rental cars.
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Something at that company would take on
the risk. So that's for the
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rest of South America south of Mexico, including South America and Brazil. Yeah,
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and when we get to the manufacturers, obviously the manufacturers of automobiles,
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they're keenly interested in fleets. So
besides making the car, they want to
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make a car that's acceptable to the
fleets. Yes, you're saying that the
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that they're focused on the fleets as
well as to the the the regular consumer.
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Right for example, it's using that
as an example or Hurts recently in
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thinking Hurts as an example in the
States, they obviously they were one of
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the first to use the electric vehicles
and all they've decided to give them all
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back because they felt that there was
a resell value to drop. So there's
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there's interest because they're leading with thousands
of automobiles. So one thing is the
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purchase on how you purchase it.
The second thing would be maintenance and how
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you keep it going. And then
the third what you you mentioned is a
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resell you how do you what's the
after cell value of any of any car.
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Yeah, yeah, so when you're
dealing with the corporate fleet, of
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course, you need to consider the
resell value. And like you said,
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Hurts they I believe they're selling off
about twenty thousand vehicles. They bought a
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huge amount from Tesla, And I
think in general, like what's happening maybe
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in the United States around the world
is that the electric transition fever hit.
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But it's maybe not as good as
they think. It's. You know,
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I'm not against it. It's they're
interesting vehicles, but they are such so
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like hers is selling them up,
So you need to Yeah, I think
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about the residual value when you because
for the electric cars in general, they
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lose value more than a combustion engine
vehicle because you know, you got new
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technology coming out, new batter technologies. So so yeah, this is something
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that you have to consider in your
purchase price. Besides, they are more
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expensive upfront. Of course, you
know when they when you operate them,
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the cost to drive per mile or
per kilometer is less. They have much
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less parts inside the car, so
less maintenance. We don't have to put
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oil in the car and stuff like
that, except for transmission oil. So
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yeah, this is something that you
have to consider for a corporate fleet.
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We talked I think the last time
I interviewed you was several years ago,
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and one of the points we talked
about at that time when electrical vehicles were
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coming out. But in today's world
talking twenty twenty four, for a fleet
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manager, it's more complex than it
was five years ago. They're more variables
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amongst the purchase, the type of
vehicle, let's say, the shelf life
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of a vehicle, the operational part. So their job's not easier, is
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it. Yeah, they're they're they're
they're becoming like mobility managers. I don't
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know, because you know a lot
of the younger generation maybe they don't even
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care as much as I do to
have a car, so so maybe they'll
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just take a uber or lift or
whatever something like that. So, yes,
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more complex, they have more things
in and then you think about and
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with the onset of electrification, a
lot of them they don't understand all the
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aspects of it. In the United
States as well, but even maybe more
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so in Latin America, which is
a little bit behind, So yeah,
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more complexity involved. Well, in
Brazil, for example, we've seen massive,
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and I'm in massive, I think
recently massive amounts of investment by the
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auto mobile manufacturers. And what I've
seen in several of these announcements, they're
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not necessarily focusing on increasing production.
Many of them seem to be focused on
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research and development and innovation. So
is that changing the ball game? Yeah,
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so you need to do research and
development electrified vehicles and like you said,
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in Brazil, we got Stilantis boasting
about thirty billion ray eyes in investment,
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Toyota with eleven billion ray eyes.
So if you're outside Brazil, that's
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you divide that by five to get
an idea of what it is in dollars
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more or less five. And not
only electrified cars, but coming out maybe
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not in Latin America that much,
but we have autonomous vehicles. So you
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need to do a lot of research
of that. Taking place more so north
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and the United States, we have
like in California, we have companies like
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way Moh. You can like get
a car, there's no driver in the
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car, it just picks you up
and so and then yeah, you have
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to. I think people get more
used to that. You know, maybe
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some people a little concerned about that, but you know, in reality that
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you might have like a human driver
that would drive worse than an autonomous car
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if they're having problems with their spouse
or something like that. But to the
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fleet manager here throughout Latin America,
they're in charge of all that they have.
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Their thinking process takes everything into account. The they're in charge of the
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sorry, what do you mean,
charge of what the acquisition of the of
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the of the vehicle, the maintenance. So they're the boss for the vehicle
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once they decide to buy it and
they fleet, Yeah, it depends how
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they so they can take care of
everything or or they can they can outsource
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part of it, so they can
they can buy the cars outright and they
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manage everything in house within the company, or maybe they might you know,
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they want to focus more on their
their you know, on their main job
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or I mean the company's core business
and then outsource it to like a leasing
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company and then they would take care
of the maintenance for them and for a
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fee. Lots of time. The
fee is reasonable, but it really depends
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on the on the company and how
they want to deal with their management.
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So again that's that's a business decision. So a fleet manager is part of
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the business decisions of any corporation.
Yes, yes, the business decision.
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And also in Latin America they deal
a lot with with it's with the human
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resources and because it's related to two
vehicle benefits, right, And I think
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that's the change because historic when you're
talking about the benefit car uh, that
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decision sort of resided in the human
resource, right and obviously the financial part
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of core rations. But when you're
talking of the hardcore management the vehicles that
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are service oriented and not benefit oriented, that could change within an organization,
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right, Yeah. So the service
like you're saying, like maybe like a
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person that has like a truck that
does maintenance maybe on the on the on
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the le the light poles or something
like that, that's that that's the other
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side. That's not the benefit side. And yes, use it with this
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one. You you need to focus
more on. This is related to the
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actually actually how the company makes money, So it's a different you need to
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like I'm just saying, I'm thinking
about pricing of the vehicles need to be
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the right price. You know,
we we we we like, if you're
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like a CEO of a company,
maybe you'll you'll buy a more expensive car.
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But if you're related to the business
operations yet keep this in mind about
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buying a costs cost effective vehicle.
But it's a business decision either way.
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Yeah, yeah, yeah, very
good. Well Daniel, what are your
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expectations for fleet Mobility today? What
can our listeners and what can your reviewers
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and persons coming to your site expect? Okay, well, I told you
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about the videos that we got taking
place. Of course, besides that,
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you know, I've been writing for
a long time, so I write articles
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as well, and we have a
newsletter that goes out twice a month and
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we have almost five thousand subscribers.
I think it's about four thy nine
hundred,
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so they can expect that they can
receive that in their email. So
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that's interesting. But for the future, I mean, I got some other
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stuff too, like as we work
at Fleet Managers, I'm working on actually
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I already have educational courses, but
I'll probably expand more upon that and as
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the year goes on. And the
first one is related to because I also,
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you know, work with English,
so it's an English course specifically for
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fleet and mobility players. So uh, and then so we talk about industry
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topics, but also it's kind of
focused on those who are maybe not that
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good in English, so that so
that they can improve in English, but
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also in the you know, in
the fleet and mobility industry, so that
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they can compete better on a global, global market like a global fleet manager.
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So that's what what I want to
do to help, like maybe people
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in Latin America or maybe in Brazil
where I am at. And besides that,
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also in the pipeline, I want
to do something like what you're doing,
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like kind of like a radio program. Maybe that would be interesting,
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but I need to figure out how
to do that maybe. But I know
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and generating. What you are is
a content generation person and what we do
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is generate content and then eventually some
corporate events. So that's nice to get
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me get people to come together and
meet each other. So that's another thing.
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So but that's I'll let everybody know
as a as the months go by,
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it see what's happening with that.
So how can our listeners find you?
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So we can you can find me
on well, I'm very active on
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LinkedIn, so I have a company
website Fleet Multi Today website on LinkedIn or
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or under my own name Daniel Bland. Then, of course our our new
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website website just launched like a week
ago, so it's fleet Mobility Today dot
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com. So I guess those are
the main places. Very good, and
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I'll see I don't know. I'll
probably meet up with people as a months
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go by. Very good. Thanks, thanks for being up, Thanks for
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being with us. I want to
congratulate you on what you're doing in success.
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Okay. Thank you for having me
again, Tom, good to be
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here, my pleasure okay, and
again for our listeners. You can find
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more about Daniel Bland. It's d
A n I E L the last name
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b L A n D. Find
him on LinkedIn and his site which is
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Fleetmobilitytoday dot com. Fleetmobilitytoday dot com. Talk to Brazil is brought to us
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by Focus and my market intelligence.
Focus had my specializes in market research for
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the Brazilian agricultural market. We're about
them on their site which is f O
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C U S M I dot com. Remember when you talk to Tom,
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you talk to the world. Goodbye, and thanks for listening. Thanks for
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listening to Tom riok on Talk to
Brazil. The business connector to Brazil