Starting a Business Simplified: Building a Cash-Based Wellness Practice

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► Tell us about you and your podcast

Host, Suzy Wraines, is an entrepreneur, coach, and trauma energetics practitioner dedicated to helping people transition from structured careers, like medicine, to fulfilling entrepreneurship. Through her own journey of overcoming trauma and limiting beliefs, Suzy discovered the power of combining spiritual practices and energy healing with business strategy.

On the Starting a Business Simplified podcast, she shares practical strategies, inspiring stories, and healing insights to guide listeners in building a sustainable business while also addressing the emotional and energetic challenges of this transition.

Suzy believes entrepreneurship isn’t just about creating a business—it’s about aligning with your true self, healing past wounds, and stepping into your highest potential. Each episode offers actionable tips to simplify the startup process, while also providing trauma-informed support to release limiting beliefs and embrace your entrepreneurial journey with confidence.

The podcast is for individuals ready to break free from traditional work structures and create a purpose-driven business that aligns with their passions and lifestyles. It’s especially for those making significant career changes, and looking to build a business that honors both personal and spiritual growth. If you're ready to heal, grow, and step into the life and business you’ve always dreamed of, this podcast is for you.
 

► Why & how did you start this podcast? 

I started the Starting a Business Simplified podcast to share my personal journey of healing while building a business. Having transitioned from a career in medicine to entrepreneurship, I experienced the challenges and breakthroughs that come with stepping into your true purpose. I wanted to offer a platform where others could find both practical business advice and spiritual insights, showing that building a business doesn’t have to be separate from personal growth and healing.

Why podcasting? I felt called to use my voice to share this message with a broader audience. Podcasting felt like the perfect medium because it allows me to connect with people in a more personal and authentic way. I listen to several podcasts myself, and I’ve always loved how they offer a mix of education, inspiration, and community. This inspired me to start my own podcast to do the same for others.

My initial goal with the podcast was to share insights on how to start a business while navigating personal healing. I wanted to help listeners realize that they can build a successful business while also addressing emotional and energetic challenges that may arise along the way. It was important to me that the podcast offer real-world business strategies, as well as encouragement for those healing from past trauma or limiting beliefs.

I launched the podcast in December 2022, and now, over a year later, we have over 150 episodes. A new episode is published each week, and I’m proud to say we’ve never missed a week. It’s been an incredible journey of growth, both for me and the listeners.

As for the first episode, I released it in less than a week after deciding to start the podcast. I hit record and uploaded it right away. The simplicity of that first step gave me the confidence to keep going, knowing that I could start small and build momentum with each new episode.
 

► How'd you find the time and funding to do this podcast?

Finding the time and funding for the Starting a Business Simplified podcast was a gradual process. Initially, I added it to my business task list alongside my other responsibilities. I started small, using Spotify for Podcasters, which is free to start and made it an easy way to dive in without any financial pressure. Over time, as the podcast grew and I saw the value in it, I invested in upgrades to enhance the audio quality and production value, but I began without spending anything upfront.

I release a new episode every Tuesday. When I first started, I handled all aspects of production myself, from recording to publishing. This process usually took me about two hours per episode. However, as my business grew, my husband joined me in supporting the podcast. Now, he handles all the production work, including adding video content. While it takes him about four hours to produce an episode, this has significantly improved the overall quality and efficiency of the process.

In terms of expenses, the podcast costs the business less than $500 a month for all in-house publishing needs. This includes hosting, equipment, and some tools for editing and improving sound quality.

For marketing, the costs are minimal at the moment. I’m fortunate to have a strong social media presence where I share podcast updates, and I also promote the podcast by being a guest on other podcasts, which helps grow my audience without spending money on ads. Currently, I’m not spending anything specifically on marketing the podcast, but that may change depending on future promotions or needs.

All funding for the podcast has come from my business, which aligns with my goal of keeping costs low while producing high-quality content.
 

► What do you gain from podcasting?        

Podcasting has brought me so many invaluable rewards, both personally and professionally. On a personal level, it has boosted my internal confidence and provided a deep sense of satisfaction. Each episode I record feels like I’m helping someone take that important first step toward transitioning out of a structured career and into entrepreneurship. It’s incredibly fulfilling to know that my words and insights inspire listeners to take action and pursue the business they’ve always dreamed of.

I also gain a sense of connection through the podcast. It allows me to share not only my professional expertise but also my personal journey, creating an authentic bond with my listeners. This connection has been a powerful tool for building trust and expanding my reach, as listeners get to know who I am, what I stand for, and how I can help them. It’s rewarding to be able to show up as myself—sharing both my professional knowledge and my personal experiences—and to know that this transparency makes a difference in someone’s life.

Another benefit is that the podcast has brought clients directly to me. As I share how I help people through my coaching practice, I’ve seen listeners reach out for guidance, trusting that I can help them make the same transformative transition. The podcast serves as a platform for showcasing my expertise in a way that resonates with potential clients. It’s one of the most effective ways I’ve found to attract people who are aligned with my approach and who need the support I offer.

Overall, podcasting allows me to continually grow, not just in business but in confidence, impact, and connection with others who are ready to make a change. It’s been a tool for both personal growth and professional success, and I’m grateful for the opportunity to contribute in this way.
 

► How does your podcasting process look like? 

My podcasting process is a blend of intention and flow, which allows me to create content that is both meaningful and authentic. I start by thinking about the topics that are most relevant to my listeners—entrepreneurs looking to heal and build sustainable businesses. Much of my inspiration comes from my personal meditation practices, so I allow space for topics to emerge naturally based on what I feel guided to share. While I do a rough outline, I keep things flexible to allow for a more spontaneous and engaging conversation.

In terms of tools and services, I use Zoom for recording. It’s the most reliable platform I’ve found for eliminating background noise, ensuring my audio is clear and crisp. For editing and producing the episodes, I rely on Descript. It’s an amazing tool that simplifies the editing process, allowing me to quickly cut out mistakes or pauses and create a polished episode. I also love that Descript offers features like transcription and screen recording, which add value to my content creation.

When it comes to finding guests, I look to connect with like-minded entrepreneurs who share the values I emphasize in my podcast, such as personal growth, healing, and business development. I often meet potential guests through my network, or when I hear someone’s story that resonates with my audience, I’ll reach out and invite them to be on the show. I also use PodMatch, which is a great platform for finding guests and even being a guest on other podcasts myself. It’s a fantastic way to meet people who are aligned with the mission of my show.

I typically interview my guests via Zoom. It’s the most convenient and effective tool for virtual conversations, providing good sound quality and ease of communication. Whether in person or online, the goal is always to create a space for honest and meaningful conversation, and Zoom allows me to do that seamlessly.
 

► How do you market your show?

To market my podcast, I leverage a mix of digital platforms and personal connections to ensure each episode reaches the right audience. Social media is my primary tool for promoting new episodes. I share each release on platforms like Instagram, Facebook, and LinkedIn, making sure to create engaging posts that highlight the key takeaways and inspire listeners to tune in. These posts often include quotes from the episode, behind-the-scenes insights, and direct links to the episode, making it easy for followers to listen right away.

Additionally, I write a blog post for each episode on my website. These blog posts serve as a detailed overview of the episode, including important insights and action steps for the audience. This not only provides value to my listeners but also boosts SEO for my website, helping potential listeners find the podcast through search engines. The blog serves as another way to engage with my audience, providing them with a written resource that complements the audio content.

Through my website, I also offer an option for visitors to subscribe to email notifications when a new episode is published. This is a great way to build a direct connection with my audience, ensuring they never miss an episode and giving them the opportunity to stay updated with all my content.

Another marketing strategy I use is sharing links and promoting my podcast appearances when I'm a guest on other shows. Being on other podcasts expands my reach and allows me to connect with new audiences who may be interested in my show. I share these guest appearances on my social media channels, providing listeners with easy access to new content while also cross-promoting the shows I collaborate with.

These strategies work together to create a well-rounded marketing approach, helping me consistently grow my audience and expand the reach of my podcast.
 

► What advice would you share with aspiring (new) podcasters?

My best advice for aspiring podcasters is to stay consistent. Consistency is key, whether you publish once a week, once a month, or somewhere in between. When I started my podcast, I committed to releasing one episode every week, and almost two years later, I’ve kept that promise. The schedule you choose doesn’t have to be overwhelming—if publishing one episode a month is more realistic for you, then go with that. The important part is picking a pace you know you can stick with over time.

Just start—don’t wait for everything to be perfect. You can always improve your skills, equipment, and content as you go. The more you practice, the more confident you’ll become, and your style will evolve naturally. It’s easy to get caught up in perfectionism, but I’ve found that starting and learning through experience has been the most effective way to grow.

I also recommend learning from others. Listen to podcasts you enjoy and watch YouTube tutorials about hosting, editing, and growing a show. I learned a lot by observing how others approach their episodes, what works for them, and what I might want to adapt for my own podcast. The great thing about podcasting is there’s no one right way to do it—there are endless possibilities for how you can make your show unique.

Finally, do it YOUR way. The podcasting journey is personal, and your voice, your story, and your perspective are what will make your podcast stand out. Don’t compare yourself too much to others—find your own flow and approach that feels authentic to you. Stay true to your vision, and the right listeners will find you.
 

► Where can we learn more about you & your podcasts?

https://www.startingabusinesssimplified.com/
https://www.startingabusinesssimplified.com/podcast
https://www.linkedin.com/company/81894190/admin/dashboard/
https://www.youtube.com/@startingabusinesssimplified