Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.
Lauren Teague, the Digital Strategist at Convince & Convert, joins the Social Pros Podcast to talk about how to plan and prepare for broadcasting live social media content. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: SalesForce Marketing Cloud Emma How to Not Screw Up Your Live Social Media Content and Broadcasts Broadcasting social media content live to the masses is intimidating if you lack the confidence and experience of a professional journalist. But, thankfully for us, there are measurements you can take to help you prepare. Lauren Teague, the Digital Strategist at Convince & Convert, re-joins the Social Pros Podcast following a decade hiatus since her last cameo. This time, she lays the groundwork when it comes to real-time content and reveals what it takes to win in a situation where you’re competing against professional journalists and publications who are trying to get the same story out at the same time. When you go live on social, you’re not just competing against yourself. You’re competing against everyone else in the room because, in real time social, everything and everyone is competition. If you want to ‘win’ in those situations, you’ve got to find a way to put a twist on it and discern the one thing you can do that journalist can’t. In This Episode: 06:14 – How social has changed over the last decade and the rise of real-time social 11:30 – Why you need to prepare and plan for your real-time content 15:35 – How to reconcile the use of organic and paid content with your customers 18:39 – The power of incorporating emojis in your live social content 23:53 – An insight into the social media metrics and measurement system used at Convince & Convert 29:14 – Lauren shares the aspects of analysis that resonates with brand advocates compared to general customers 34:55 – Lauren reveals her favorite social network channel and why it’s so great for posting a variety of mixed media Resources: Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Find out more about Emma’s email marketing platform here. Listen to Lauren’s fantastic podcast, “Mom Buns” here. Visit SocialPros.com for more insights from your favorite social media marketers.