Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.
Kindra Hall, President and Chief Storytelling Officer at Steller Collective, joins the Social Pros Podcast to discuss how brands can increase consumer storytelling and solicit better stories from their customers. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode Details As a species, we’ve told stories since the first caveman (or cavewoman) painted mammoths inside cave walls. We’ve definitely got better at it since then, but the foundation of storytelling and how stories have the unique ability to drive emotion from deep within us has remained the same. There’s no denying that although the essence of storytelling hasn’t changed much, the way we tell stories certainly has. Even traditionally published books have had to make room for the digital screen age of storytelling and what is a social media post other than a short-form story? As Kindra Hall, President and Chief Storytelling Officer at Steller Collective says, every Instagram post is a stage for you to connect with your desired audience. So, you’ve got to make every word count and get people in your ecosystem to want to tell their stories with you. If you can find a way to solicit better stories from your customers, you’re well on your way to success. In This Episode: 05:08 – How Kindra got involved in storytelling as a thought leadership platform 09:24 – Which of the four types of stories are best suited for social media 10:47 – Why so many brands are using stories the wrong way on social 15:06 – How visual content and multimedia can impact your stories 19:31 – How to increase consumer storytelling and solicit better stories from your customers 27:36 – How do you know when a story is working Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Discover why emma is Jay’s go-to email marketing platform Reserve your seat at the Social Fresh Conference in Winter Park, FL Read Kindra Hall’s new book, Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business Visit SocialPros.com for more insights from your favorite social media marketers.