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Hi guys, welcome back to Skincare Anarchy.
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This is another fragrance coming episode.
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I'm so thrilled and honored to be hosting the one and only Veronique Gabye here again today.
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I am so excited to chat with her and to learn from her again.
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I always enjoy these episodes, and I know a lot of you guys do as well because you've definitely chimed in and sent us emails.
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So, you know, buckle in and let's, you know, do another episode.
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It's gonna be a great one.
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Welcome back, Veronique.
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It's been so long and I'm so excited to have you back.
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Hello, Ecta.
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Hello, everybody.
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Yes, it's it's wonderful to be together again.
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And uh, you know, the conversations we have are always so interesting and and going so deep into the topics.
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I'm I'm very happy to do that again with you.
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Yes, I'm so excited to you know have you on again because you know it's it's really an interesting area, you know, fragrance for I think most consumers, as we've talked about before, you know, in so many ways, whether that's you know, in past episodes for everyone listening, if you haven't had a chance yet to check out our previous episodes with Veronique, definitely, definitely give them a listen.
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And we've talked about things like culture and you know, just the whole like philosophy of perfumery, I feel like, you know, and it's been such a great set of conversations.
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And really on that premise is why we're here again, because recently, you know, with the whole well-being thing coming up in fragrance, right?
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Veronique, I mean, it's it's a huge thing right now, well-being and tying in perfumery and fragrance into well-being.
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And that's really why I wanted to bring you back on because you are the expert.
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You know, for everyone listening, Veronique has a stellar new collection.
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It's called Aroma.
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And, you know, it's literally based on facts of, you know, using fragrance to uplift your mood, to really kind of make you feel and overall better.
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You know, that's really what the line does.
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And for me personally, I can tell you as a consumer, it works.
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You know, I'm obsessed with it.
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So um, I don't want to rant, Veronica.
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I want you to really tell us about it, but I want to get started there.
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You know, I want to talk to you about the whole um your view on well-being as a whole, you know, and how that works with perfumery.
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Definitely, you know, I I think that's overall perfume, no matter what they are, is a is a lovely pick-me-up, if you will.
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Um, you smell perfume, and if you like it, it's gonna bring a smile to your face.
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And that that goes with any type of perfume, obviously, you have to like it.
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But perfumes are interestingly um related to your emotion, related to your memories.
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When you smell perfume, you connect to a part of your brain that basically triggers memories and triggers emotions.
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You know, we smell, and the connector to the brain is not in the cortex, it's not in
Load full transcript
your rational brain, it's in your instinctive brain, the reptilian brain, the limbic brain.
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And so those are the areas of the brain that are, you know, about your instincts and about your emotions.
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So fragrances are closely related to what makes you tick instinctively, uh, gives you a sense of comfort or danger, gives you a sense of, yeah, uh, this person is good for me.
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We can reproduce the race together or not.
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So it's really about your the instinct as human race, and then it's about your emotional background as a human being, and that is truly personal.
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So, whatever your journey is, fragrance is gonna relate to your personal emotional journey.
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So the entire human race is connected in the same way to the instinctive part of the brain when we talk about fragrance, and then we add another layer which is very personal because it is your emotional journey and your memories, and that's pretty unique.
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But so, fragrance in general, no matter how they are made, no matter what ingredient they use, no matter where they are made, will trigger those instinctive reactions and those emotional connections.
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That's what fragrance does, and that's why fragrance in general makes you feel good.
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If you like a fragrance, it's gonna make you feel good.
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You're gonna have a smile on your face because it connects you to the deep part of yourself.
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But what I've tried to do with Aroma that you mentioned was going way beyond that, and not just accepting that fragrance make you feel good, but trying and making sure that fragrance would make you feel better.
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And if you want, we can talk about it because aroma truly, truly are composed to make you feel better, and we've proven it.
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Yeah, and you know, that's really the heart of like I love how you, you know, explain that because what the more I'm seeing fragrance come up, right, in the whole industry, like across industries, I'm seeing it come up more and more now in you know, communities like skincare enthusiast communities, people who are really into well-being, you know, they're really into these things that are gonna really benefit you in the long run, you know, and it's the well-being community.
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That's what I like to call it.
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And so, as you know, that spans industries, you know, you've got skincare, beauty, uh, you know, athletics, all sorts of things, right?
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But then you have fragrance come in in this very unique way, you know, that I've never seen before as a consumer.
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I mean, I won't lie, you know, I've always seen fragrance in a very beautiful, bedazzled way, you know what I mean, as a consumer before, like recently.
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And it's never been so beautifully tied into wellness as it is these days.
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And that's why I felt like, you know, I was watching this.
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I it this actually, this episode was triggered by me just scrolling through TikTok and going through social media because I was noticing more and more.
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And I'm like, you know, people are really understanding now that, you know, exactly what you said, Veronique, which is fragrance will make you feel a certain way.
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It will set the tone for your whole day and it will set the tone throughout your day if you, you know, keep refreshing it and and using it.
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So, with that in mind, I do want to talk about Aroma because I think that, you know, obviously you have the real data here and the real feedback.
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And by the way, for everyone listening, uh, Veronique uh, you know, and the whole Aroma collection got the Ferguson Foundation Award, you know, for their innovation here.
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So I'm really excited for you to dive in, Veronique, into Aroma and talk about this because we need to learn about it, you know, in the sense of like the well-being aspect.
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So absolutely.
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So when it we talk about well-being, my whole um brand, if you will, is about an escape, a connection to nature for well-being.
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And that's why, even in my perfume line, we use a high concentration of natural ingredients because only natural ingredients will connect you to nature and bring the sensation of luminosity, of sensuality, of well-being.
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What I have done with Aroma was going even further.
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Basically, the idea with Aroma was okay, we're gonna go further than just using a high concentration of natural ingredients.
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We're gonna use only natural ingredients, and we're gonna cross basically two fields that are usually not working together.
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We're gonna cross the field of perfumery, high-end perfumery that gives you so much pleasure and escape and wonder, and we're gonna cross it with the field of aromatherapy, which is obviously well known for the benefits that natural ingredients will procure you until aroma.
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So basically, there's a before aroma and after aroma, but until aroma, you have the world of aromatherapy on one end, and you can go and find essential oils, and you can try to blend them and to do your own little thing, but it's a blend that's pretty rough, pretty raw, and uh you know, you're not necessarily knowing how to dose those ingredients or what carrier you put them on, so it's safe
for you to use.
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But aromatherapy has existed for thousands of years, and then you have the world of perfumery where the perfumers are using both natural ingredients and synthetic ingredients, and the goal is to give you pleasure, pure pleasure, hedonistic pleasure, but never really thinking of truly looking after the benefits.
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Okay, so if it makes you feel good, great, but if not, well, we don't know really what to say.
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So the two worlds were never crossed.
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And during the pandemic, I felt that people were so anxious and so stressed that I needed to go beyond just giving, if you will, pleasure to people.
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I needed to give them true, tangible, proven well-being.
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And so um, you know, I'm trained in perfumery, but I'm also trained in aromatherapy.
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And for the longest time, I was like, I want to join those two worlds, you know.
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Um, I want to make sure that we could do perfumes that have the benefits of aromatherapy.
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But I thought in my head, I would do that later, you know.
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But when the pandemic arrived, I was like, uh-uh, this is now, this is what we need now, and that's why I developed this line, which basically is a line of perfume.
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You're gonna use them like perfume, it's delicious and pleasurable as perfume, but those perfumes have been composed with the principle of aromatherapy, with the ingredients of aromatherapy, and we can talk about what it means because it truly makes it very special, and because it is done in the principle and with the ingredients of aromatherapy, when you wear those perfumes, you're gonna feel those perfumes, but you're not gonna just feel them emotionally, you're gonna feel them physically within yourself, and that's where the experience is incredible.
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And those perfumes will act on your level of energy, they will act on your chakras if you know what chakras are, they will basically uh give you a way to feel more um you know uh joyful or peaceful or in tune with your own body, and by doing this, it reduces your level of stress and increases the uh positive interaction of your brain, and we've been able to measure it, which is incredible.
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Yeah, that is so fascinating to me that you guys have actually measured it.
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And you know, just to like really hone in on what you said, I love that you mentioned aromatherapy and your training in it because for the longest time, like you said, for centuries, you know, I am Indian by by birth, and you know, my family has always discussed aromatherapy.
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I feel like it's tied into Indian culture, you know, as it is with me, yeah.
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Yeah, yeah.
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So, you know, it's really tied in.
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And I feel like, you know, we never really understood what it does.
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But sometimes, you know, even now, if I walk into a place that has, like, for example, incense burning, right?
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I automatically feel relaxed, I feel calm.
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And I think that's because of years and years of my brain being trained to know that this is a signal of stress relief, you know, and it's the signal of you can relax and everything's okay.
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And I think with aromatherapy, what really interests me is that there is this um, you know, there's a part of it that is so much about muscle memory for your brain.
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You know what I mean?
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Like it's like when you keep exposing yourself to it, your brain will start to eventually over time understand that these are you know de-stressed signals.
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And I need to, you know, just relax.
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If I if I may, Ekta.
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Yeah, it's both.
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So basically, the um, you know, an aromatherapy.
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I mean, in the Western world, we call it aromatherapy, the Native American had the knowledge of plant, the Indian have a Yoveda, uh, the Chinese have Chinese medicine, but basically all ties in to the benefit of plants, okay, and what plants give you.
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So we have different words for it, but at the end of the day, it's the same root, if you will.
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Plants and nature are and can give you well-being benefits.
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We know that.
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Now, to what you're saying is that those benefits exist and they're tangible and they're real.
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So, what happens is that the first time you're gonna experience the benefits coming from nature and from right composition, because obviously you can't do anything, uh, not everything is good, not everything is gonna work on you.
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So, you have to know how to use nature.
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Nature is very powerful, and you need to know how to harness the power of nature.
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Uh, but once you're exposed to that benefit, the first time your brain's gonna feel the benefits, your body's gonna feel the benefits, you're gonna understand it as positive benefit.
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The second time, the third time, the fourth time, suddenly you have exactly what you're talking about.
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Your brain recognizes that this moment is the moment that has given you the benefit.
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And so, even without connecting to the benefit, your brain is like, oh my god, I know this.
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This is gonna trigger something really good for me.
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So you're gonna feel good even before you have the time to experience the benefit.
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So there's this dual thing.
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First, you have to have something that truly makes you feel better.
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And once your brain recognizes it and your body recognizes it as something beneficial to you, then the minute you're gonna stop smelling, you're gonna have that immediate connection to the result that you will feel a little later, which is quite powerful.
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That's very powerful.
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Yes, I love how you explain that too.
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And you're so on the spot with it because it is nature, you're right.
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It is because I mean, think about back in our you know, ancestral days, people were not, you know, using perfumery like we are now.
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They had nature and the sense of nature.
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You're so right, you know, and things like, for example, like a sea breeze or being seaside, you know, or being by an ocean, like these have always been things that individuals reference, you know, when they say, Oh, I feel relaxed, I feel good, you know, or something like you know, citrus or anything that it is for them, they have people have for centuries referenced these different things, but they've all stemmed, you know, in nature, like you said, very, very true.
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And I I really love that.
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And I think with aroma, what really for me as a consumer, right?
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I I can only speak of myself.
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And I think for me, what really brings me back over and over again, and I use this for everyone listening, I use aroma every day in my routine, it's just part of my life.
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You're using heart, right?
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Heart, yeah, heart is just absolutely part of my everyday therapeutic routine.
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And I really mean that in the sense of like in every way, because I can't go a day without it.
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It centers me immediately.
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It's like as if, like, you know, you had mentioned chakras, right?
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Veronique, I mean, it's like as if immediately my brain goes, okay, you're fine, relax.
00:17:34.400 --> 00:17:34.559
Exactly.
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And that's that's the principle of aroma.
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And uh, you know, uh, with aroma, basically, when I say we use the principle of aromatherapy and the ingredients of aromatherapy, basically we composed the core of each of those fragrances with a doctor in aromatherapy.
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And so basically, we started with you, you know, you're doing a lot of skincare, right, Ecta.
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So let's imagine that you know, when you have a beautiful skincare product, you have a beautiful formula and you're gonna feel the instant pleasure of the formula.
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But what works within that formula is what we call an active core, an active principle.
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Well, we develop the fragrances of Aruba in the exact same way skincare is developed.
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So you have an active principle in those fragrances that was composed together with the doctor.
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And those active principles is truly what works on the level of stress, the level of energy, the well-being aspects of your life and the chakras that we're going to connect with.
00:18:39.359 --> 00:18:48.000
And then around this, we wrapped it in an outside formula, if you will, that will not dilute that benefit.
00:18:48.160 --> 00:18:57.519
We still are in the world of aromatherapy, we still follow the principle and the ingredients, but we wrap it with the talent of a perfumer.
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So what you smell is not a blend of aromatherapy.
00:19:00.880 --> 00:19:04.720
What you smell is a real perfume that will give you a real pleasure.
00:19:04.960 --> 00:19:10.559
But as you wear it, it will give you the benefits of pure aromatherapy.
00:19:10.799 --> 00:19:17.119
And that's where basically, when we compose the products, we had to use only natural ingredients.
00:19:17.200 --> 00:19:19.759
Otherwise, you can't call yourself aromatherapy.
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We can't use pathetics in those formulas.
00:19:22.400 --> 00:19:23.599
Otherwise, it doesn't work.
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It doesn't work on your chakra, it doesn't work on your level of energy.
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And um it was quite a departure for the perfumers to do that.
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Because not only did they have to use only natural ingredients, which reduces, if you will, the bench, but they have also to use the principle of aromatherapy, which reduces even more the bench of the ingredients they can use.
00:19:48.480 --> 00:19:58.799
And that's why at the end, you have a product that is absolutely lovely to smell, but extremely powerful in terms of the benefits they procure.
00:19:59.200 --> 00:20:04.000
Yeah, I mean, it's it's insane to me how beneficial it really is.
00:20:04.160 --> 00:20:07.920
I mean, I had never experienced this until I tried Aroma.
00:20:08.079 --> 00:20:12.720
I keep you not like from a perfume, from a fragrance, you know, I never had this.
00:20:12.880 --> 00:20:24.960
I know that growing up for me, you know, I'm a millennial, so I grew up with this idea of, you know, you wear a fragrance that becomes your everyday fragrance and you use it to either smell sexy or, you know, wonderful or just whatever it is, right?
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The occasion that you're
going for.
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Most of the time, fragrance was always tied to that for me, you know, as a consumer.
00:20:31.839 --> 00:20:35.519
But here we are now, and we're looking at it from a different lens.
00:20:35.680 --> 00:20:40.559
Now I'm thinking of how is this fragrance going to tie into my well-being routine?
00:20:40.640 --> 00:20:44.799
How is this going to tie into what I feel as soon as I put it on?
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You know, and a lot of times we, you know, as consumers, I think we we miss that point.
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You know, we we have this like urge to like want to wear the sexy perfume or whatever.
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And that's fine, you know, wear whatever you like.
00:20:58.079 --> 00:21:04.079
But to really hone in on the benefits of this, I mean, I think it's something that we all really need to think about.
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Like, you know, whatever you're using, for this for all the listeners out there, whatever you're using in your daily routine, you know, why are you using it, right?
00:21:11.839 --> 00:21:17.759
It makes you question that because at the end of the day, fragrance is very psychoactive, regardless.
00:21:17.920 --> 00:21:20.559
It's a psychoactive part of your routine.
00:21:20.799 --> 00:21:30.720
Whether you've been using something that is for, you know, like was made many, many years ago and you still use the same perfume, regardless, it's tied to you somehow, psychop psychologically.
00:21:30.960 --> 00:21:34.400
So you have to, you know, you have to ask yourself these questions.
00:21:34.480 --> 00:21:37.359
Like, what, you know, what is it really doing for me as a person?
00:21:37.519 --> 00:21:43.119
And then when you do that, you're able to understand and you're able to optimize your routine.
00:21:43.200 --> 00:21:45.519
You know, you're optimizing the products you're using.
00:21:45.680 --> 00:21:54.000
And for me, Aroma, I think you mentioned it beautifully, Veronique, which is it's yes, it's there therapeutically, but it's a scent I truly love to wear.
00:21:54.160 --> 00:21:54.960
It's I love it.
00:21:55.039 --> 00:21:56.240
It's my daily scent.
00:21:56.319 --> 00:21:56.960
You know what I mean?
00:21:57.119 --> 00:21:59.759
And I love that because people know me by it, you know.
00:22:00.079 --> 00:22:03.839
When I'm I walk in a room, they know this is what I smell like, and I'm okay with that.
00:22:03.920 --> 00:22:04.480
I love that.
00:22:04.640 --> 00:22:09.920
So I think what you've done is so unique, you know, it's like you really have just nailed it.
00:22:10.079 --> 00:22:11.119
It's amazing.
00:22:11.359 --> 00:22:12.319
Thank you, Ecta.
00:22:12.559 --> 00:22:22.079
And you know, with aroma, you you're talking about the you know being part of your daily ritual and your daily well-being ritual and and routine.
00:22:22.240 --> 00:22:25.359
And I think this is how I wanted it to be used.
00:22:25.599 --> 00:22:45.039
And so basically, you find the one aroma out of the three, we have three, as you know, all of the three aroma, you know, basically fight the stress, all of them in a different way, and all of them are gonna bring you an element of energy and an element of well-being in a different way.
00:22:45.200 --> 00:22:47.200
So, heart is gonna give you joy.
00:22:47.279 --> 00:23:00.960
I always say heart is joy in a bottle, uh, body is love in a bottle, you're gonna feel the self-love and the appreciation of yourself, and soul is really giving you peace of mind, so it's peace in a bottle.
00:23:01.279 --> 00:23:08.880
But those three fragrances, heart, body, and soul, are things that you can use for yourself.
00:23:09.039 --> 00:23:12.880
This is not for the outside world, it really is about you.
00:23:13.359 --> 00:23:32.799
But then, if you want to layer it after using it at least a half hour, so you know the fragrance has the time to work on your energy level, when you're you're you have spent like maybe 15 to 30 minutes using it on its own, then you can layer on top of it any fragrance you like.
00:23:32.960 --> 00:23:43.920
That's fine, because the benefits of aroma all day long are going to work on you, and then you can go out to the world with the fragrance that is your self-expression, if you will.
00:23:44.079 --> 00:23:46.400
I think aroma for me is self-care.
00:23:46.559 --> 00:24:07.359
I've really built it so that you could give yourself a moment of self-care, and then traditional perfumery is more about self-expression to the world, and this idea of self-care and personal well-being, as I said, we measured it with a group of neuroscientists, so we know it truly works on you.
00:24:07.519 --> 00:24:20.880
We have proven data on this, um, but that moment of self-care, I pushed it by linking each of our aroma fragrances to a guided meditation.
00:24:21.359 --> 00:24:34.480
So on the box, we have inside the box, you have a little QR code that leads to a um guided meditation, and so you can do that as a ritual.
00:24:34.640 --> 00:24:41.759
So you can just smell it and you know, close your eyes, smell it deeply a few times, and boom, the effect comes in.
00:24:42.160 --> 00:24:53.519
But if you want to give yourself a teeny bit more of that moment of peace and love and joy, you do the guided meditation, which is about eight to ten minutes.
00:24:53.839 --> 00:25:02.559
I it's you know, you can do it as many times as you want, at least, you know, you do it once a week, and it's an amazing, amazing thing.
00:25:03.039 --> 00:25:04.000
I I love that.
00:25:04.079 --> 00:25:12.720
And I love that you thought about that, you know, that you really kept that in mind because I think that's something people really like they struggle with, you know, is this idea of meditation.
00:25:12.960 --> 00:25:16.240
And, you know, I have been meditating my pretty much my entire adult life.
00:25:16.319 --> 00:25:25.359
And I can tell you, you know,
once you get into the habit and you do your you know, everyday sit, you it's like you start to just feel yourself differently.
00:25:25.440 --> 00:25:31.839
And a fragrance, if it can tie into that routine, it is going to make it so much more smooth for you.
00:25:31.920 --> 00:25:37.359
Like I can tell you my experience when I sit for my meditation, I do use um, you know, aroma.
00:25:37.440 --> 00:25:40.880
I use all all three of them, all three of the fragrances actually come into play here.
00:25:41.039 --> 00:25:42.720
It just depends on my mood that day.
00:25:42.960 --> 00:25:48.799
But one thing I've noticed that's helped me a lot specifically is that if I'm about to meditate, right?
00:25:48.880 --> 00:25:53.759
It doesn't matter what I'm doing, whether it's guided meditation or just self-meditation.
00:25:54.079 --> 00:25:55.599
I would spray it.
00:25:55.680 --> 00:26:01.359
And when I'm breathing, the process of the breath and being able to feel your breath and where it's going.
00:26:01.519 --> 00:26:06.640
You know, they all all the gurus and all of the yogis that, you know, go through guided meditation, they tell you this.
00:26:06.720 --> 00:26:09.039
You have to follow your breath through your meditation.
00:26:09.279 --> 00:26:12.880
It actually helps me with that because you follow the fragrance.
00:26:13.039 --> 00:26:13.599
You know what I mean?
00:26:13.680 --> 00:26:14.640
It's it's amazing.
00:26:14.799 --> 00:26:22.720
Like you're able to follow the trail of the fragrance as you're inhaling and you're able to feel yourself going through this meditative process.
00:26:22.880 --> 00:26:26.319
And I think it's almost a tool, you know, if you ask me for meditation.
00:26:26.400 --> 00:26:31.039
Like it becomes part of the daily meditation ritual if you really allow it to.
00:26:31.200 --> 00:26:36.880
So, you know, it's got, I mean, it's got so many different ways that you can utilize this fragrance.
00:26:36.960 --> 00:26:42.319
I'm I'm just always so amazed by it, you know, in the sense that you can really use it if you want to.
00:26:42.880 --> 00:26:43.359
Absolutely.
00:26:43.599 --> 00:26:48.480
And and again, if you use it like a traditional perfume, you will feel the benefits during the day.
00:26:48.559 --> 00:26:51.680
You don't know where those benefits are coming from, but you will feel it.
00:26:51.839 --> 00:26:52.000
Yeah.
00:26:53.039 --> 00:26:56.720
It's more associated to your breathing process.
00:26:56.960 --> 00:27:16.400
Uh, almost, I mean, you can do meditation or not, but if you breathe in the fragrance deeply a few times, the I what you were expressing that you can see or feel where the fragrance uh trails actually is real because those fragrances are gonna work on your chakras.
00:27:16.720 --> 00:27:23.519
So heart is gonna work on opening up all of the pipes, if you will, of your breathing.
00:27:23.680 --> 00:27:30.400
So you're gonna feel it first around the nose and throat area, then in the throat, the heart, and the solar plexus.
00:27:30.559 --> 00:27:32.079
That's where you're gonna feel heart.
00:27:32.160 --> 00:27:33.759
That's what it opens up.
00:27:34.000 --> 00:27:40.000
With soul, it's gonna anchor you in the ground and allow you to connect spiritually.
00:27:40.079 --> 00:27:54.160
So, usually you're gonna feel soul in the extremities of your of your body, in the legs, the feet, and in your head, sometimes even in your hands, because that is the anchoring agent of soul.
00:27:54.480 --> 00:28:07.920
Body is like a shower of warms all over your body, or if you have an ailment in your body, it's gonna focus on that area and warm up the area as if you were having a massage.
00:28:08.079 --> 00:28:12.079
So it's really incredible, but that's how it works.
00:28:12.319 --> 00:28:18.240
And so the fact that you feel it when you meditate, yeah, because that's what it does.
00:28:18.480 --> 00:28:22.640
And this is where the experience is incredible.
00:28:22.880 --> 00:28:29.519
And I say you can smell it deeply because it is engineered to be going into your body.
00:28:29.680 --> 00:28:31.839
So we talked a lot about the naturals.
00:28:32.480 --> 00:28:39.359
The aroma lime is completely natural, but we made sure that it would be 100% clean as well.
00:28:39.599 --> 00:28:49.519
It's 100% biodegradable, so it's it's gentle to the environment, it's 100% clean, so you can smell it deeply, contrarily to other fragrances.
00:28:49.680 --> 00:28:51.359
I would not recommend you do that.
00:28:51.519 --> 00:28:58.960
With aroma, you can, because it's completely natural, following the principle of aromatherapy, and completely clean.
00:28:59.200 --> 00:29:06.400
And then on top of that, because it's about your well-being, I didn't want it to be at the expense of other communities or the planet.
00:29:06.559 --> 00:29:17.519
So not only is it clean, not only is it biodegradable, not only is it um completely safe, but it's also sustainable from a packaging and a product point of view.
00:29:17.839 --> 00:29:18.480
I love that.
00:29:18.640 --> 00:29:21.200
It's like you thought of literally everything, Ronic.
00:29:21.359 --> 00:29:21.759
I love that.
00:29:21.839 --> 00:29:24.559
And you know, that really ties into the energy of it.
00:29:24.720 --> 00:29:33.839
I mean, you really, I mean, if you think about it, if everything you do, these all of these steps that you've taken to create this, you know, line, this is all energetically linked.
00:29:33.920 --> 00:29:35.599
And you know, I'm a huge believer in that.
00:29:35.759 --> 00:29:49.599
I think that if you if you're a spiritual person, if you're somebody who is a thoughtful individual, you can clearly see how things like sustainability, being clean, being from nature, all of these things will add to the effect at the end of the day.
00:29:49.759 --> 00:29:55.119
I mean, you can't claim that you're a brand that's doing that if you don't check these boxes off.
00:29:55.200 -->
00:30:00.880
Because, you know, like anything with meditation or anything with energy, you have to actually put in that work.
00:30:00.960 --> 00:30:01.519
You know what I mean?
00:30:01.599 --> 00:30:02.720
You can't just make that up.
00:30:02.799 --> 00:30:04.799
It can't be fake, it has to be real.
00:30:04.960 --> 00:30:06.480
And so, you know, you feel it.
00:30:06.559 --> 00:30:16.160
And that's why I'm such an advocate for your line, because I really think that people, you know, as soon as you start incorporating any any of the fragrances, I suggest all three.
00:30:16.319 --> 00:30:21.920
But as soon as you start, you're going to immediately notice that something has shifted.
00:30:22.000 --> 00:30:22.319
Okay.
00:30:22.640 --> 00:30:23.839
Something has changed.
00:30:24.000 --> 00:30:24.799
I feel better.
00:30:24.960 --> 00:30:26.079
I am able to now.
00:30:26.240 --> 00:30:28.960
And the best part is you can take it with you everywhere.
00:30:29.279 --> 00:30:45.519
That's something I really wanted to talk to you about was this idea of, you know, taking the well-being aspect of aromatherapy and good perfumery and being able to use it everywhere, you know, and that's something we don't see a lot because unfortunately, with aromatherapy, what do you usually have?
00:30:45.680 --> 00:30:48.079
You have oils that you have to diffuse in your home.
00:30:48.240 --> 00:30:50.000
You can't really take it with you to work.
00:30:50.160 --> 00:30:55.519
You know, you have to be in a spa or some kind of location, but you don't have to do that with aroma.
00:30:55.759 --> 00:30:59.119
You can take aroma everywhere and you have travel sizes.
00:30:59.200 --> 00:31:07.759
And that's, I mean, for me as a consumer, that's huge because everyone needs these kind of things throughout the day, but we can't always go home, right?
00:31:07.839 --> 00:31:10.720
And like diffuse our oil or whatever it might be.
00:31:10.880 --> 00:31:13.039
You have to have tools with you at all times.
00:31:13.279 --> 00:31:14.640
So I love that.
00:31:14.880 --> 00:31:15.759
No, definitely.
00:31:15.839 --> 00:31:24.400
And and to me, that was that was the principle is the idea that this is a fragrance that is going to make you feel better.
00:31:24.559 --> 00:31:33.440
So, yes, we have an eau de parfum form, and you have the big bottle that you can keep at home, and we have the small bottle that you can throw in your bag.
00:31:33.599 --> 00:31:46.400
And then, you know, when I was speaking about the fact that the eau de parfum is built around an active principle, we have that active principle in the form of a roll-on, if this is what you prefer.
00:31:46.640 --> 00:31:50.079
And so you can play and use aroma the way you want.
00:31:50.160 --> 00:31:55.359
And then, of course, we have candles that you can burn at home to make your home a sanctuary.
00:31:55.599 --> 00:32:04.319
But truly, truly, what you feel with aroma, the immediate release of stress is pretty amazing.
00:32:04.480 --> 00:32:09.039
And I have people even go to tears as we did scent immersion.
00:32:09.119 --> 00:32:15.599
You know, we did a lot of session with people, and I took them through a very intense scent immersion.
00:32:15.920 --> 00:32:21.440
And you have a real release of stress, and sometimes when you release the stress, you cry.
00:32:21.599 --> 00:32:29.519
I had people crying when they were smelling aroma, and and emotionally, it's an incredible journey.
00:32:29.680 --> 00:32:33.440
To me, honestly, I spray aroma, I know.
00:32:34.480 --> 00:32:45.759
You know, even physically, you have a release of your shoulder, your neck, your you know, it's it truly, truly relaxes you, and it's quite unbelievable.
00:32:46.000 --> 00:32:47.839
It's fully holistic, 100%.
00:32:48.240 --> 00:32:54.559
I've had that experience of like the crying because but you're so stressed sometimes, you don't know you're that stressed.
00:32:54.720 --> 00:32:59.680
And when you have something that is able to release that, it's almost like you can't control it.
00:32:59.759 --> 00:33:00.400
You know what I mean?
00:33:00.480 --> 00:33:08.240
It's just bottled stress, and you're finally like, oh my gosh, okay, I can relax, I can unwind, I can think for a minute, you know?
00:33:08.400 --> 00:33:18.720
And I mean, to create a product like that, Veronique, is just, I mean, gosh, I can't even, I can't sing your praises enough because you really don't magic, you know?
00:33:19.119 --> 00:33:22.079
Well, you're a doctor, so I'm really happy you think this way.
00:33:22.880 --> 00:33:25.759
No, and I and I fully condone it from that standpoint.
00:33:25.839 --> 00:33:26.240
I really do.
00:33:26.319 --> 00:33:44.640
I use it myself, you know, and if I did it, uh I wouldn't be able to sit here and talk about it the way I am because it's interesting because uh I'm talking to um actually, you know, we are uh distributing aroma, obviously, in traditional perfume distribution, but also in spas because I think it makes sense.
00:33:44.799 --> 00:34:57.360
But I'm also talking actually to hospitals right now, not to sell it, but to give that to them, you know, in women's centers or places where you do your mammogram or things like that, because I think you're stressed when you go into those places, you know, you're you're not completely comfortable, and having the possibility of smelling aroma and uh releasing a little bit of the anxiety is a is a good thing, and you know, it's interesting because again, we have three aroma because not every stress is equal, and we do not experience stress in the same way, and depending on the triggers, we're gonna be stressed in different ways as well, and so we work with the doctor to hone on the three major sources of stress, and basically each of the aroma fight one source of stress, if you will, and so one will fight, if you will, the anxiety that comes from negative thoughts, the feeling of not being um not being adequate, the feeling of not being a part of the group, and that's a very, very intense source of stress.
00:34:57.599 --> 00:35:07.840
So, heart is the one that's going to fight that source of stress by giving you joy, by giving you confidence, by allowing you to communicate better with others.
00:35:08.000 --> 00:35:09.360
So that's one.
00:35:09.760 --> 00:35:14.239
Um, another source of stress is when you feel completely disconnected.
00:35:14.320 --> 00:35:21.360
Um, you don't feel anchored, you feel like you're floating and you're not comfortable and you're not belonging.
00:35:21.519 --> 00:35:32.079
So, soul is giving you this anchoring effect and the ability to connect with the universe so that you feel extremely well connected to the rest of the universe.
00:35:32.239 --> 00:35:34.079
And that's what soul does.
00:35:34.320 --> 00:35:41.920
And then the last source of stress, and to me, I felt it very strongly during the pandemic, and I think it relates more to women.
00:35:42.159 --> 00:35:52.079
Um, all of those aroma works with men and women, obviously, but this one, particularly for women, during the pandemic, women were doing so much.
00:35:52.239 --> 00:35:56.320
They always do a lot, but during the pandemic, they were doing everything.
00:35:56.639 --> 00:36:04.559
They were working, they were taking care of home, they were taking care of family, they transformed themselves in teachers, they were doing everything.
00:36:04.800 --> 00:36:19.280
And so the number of women at the time that told me that they felt like they were becoming machines, that they could not connect to their uh, you know, to their physical self, and I, you know, that's an enormous source of stress.
00:36:19.519 --> 00:36:37.039
So basically, body is basically helping you recenter, reconnect with your own self, and giving you again the sensation of sensuality and physicality uh in a world that has become so tense, so chaotic, and so virtual.
00:36:37.280 --> 00:36:43.440
So each of the three aroma um basically fight stress in a different way.
00:36:43.679 --> 00:36:57.599
Uh, and basically we develop with the doctor a diagnostic uh so that if you don't know really which aroma is for you, uh you can take the diagnostic, it's very easy, it's six questions, and it will guide you into the choice.
00:36:57.840 --> 00:37:09.519
That being said, if you have a chance to smell them, if you're not just online, if you can smell them, instinctively you will go to the one you need, which is super powerful.
00:37:09.679 --> 00:37:12.559
And it has nothing to do with your olfactive preference.
00:37:12.719 --> 00:37:20.079
Like sometimes people say, Oh, I love woods, and they go to heart, which is full of citrus, because that's what their body needs.
00:37:20.239 --> 00:37:22.079
So it's quite interesting.
00:37:22.400 --> 00:37:23.440
That is so cool.
00:37:23.519 --> 00:37:24.079
I love that.
00:37:24.239 --> 00:37:27.760
I mean, it's it's literally like it's magic, I'm telling you.
00:37:28.000 --> 00:37:29.119
It's literally magic.
00:37:30.079 --> 00:37:33.199
Yeah, I really it's science and magic together.
00:37:33.440 --> 00:37:40.400
It is, it's like the best of science and the best of like the little bit of unknown, you know, that we don't really fully know yet.
00:37:40.559 --> 00:37:45.440
And I think that's what's so magical about it is that it really hit the nail on the head.
00:37:45.519 --> 00:37:50.880
I mean, that's the best part I feel like with anything that is so grounded in real the truth, right?
00:37:51.039 --> 00:37:55.360
Because even in science, we say, you know, we know 80% of the facts.
00:37:55.599 --> 00:37:56.960
We don't know the other 20%.
00:37:57.360 --> 00:37:58.000
But guess what?
00:37:58.159 --> 00:38:01.679
We're on the right path if we can, if it feels like it's the right thing.
00:38:01.760 --> 00:38:03.360
And aroma just feels right.
00:38:03.519 --> 00:38:19.280
I mean, I even tell my, like, you know, for all the healthcare workers out there and any aestheticians or anyone out there who works with people, I really cannot tell you how beneficial this could be for you, not only for you personally, but even as you're interacting with other people.
00:38:19.440 --> 00:38:19.760
Yeah.
00:38:20.000 --> 00:38:22.719
Because you're going to bring this into their life.
00:38:22.880 --> 00:38:23.840
I mean, I found that.
00:38:24.000 --> 00:38:28.000
I mean, honestly, Veronique, I was meaning to tell you this because I had this experience myself.
00:38:28.159 --> 00:38:29.440
I work with patients every day.
00:38:29.519 --> 00:38:33.840
You know, I see patients, I work with them, I'm in close proximity to them.
00:38:34.079 --> 00:38:38.079
I've had patients repeatedly say, Doctor, what is that on you?
00:38:38.239 --> 00:38:38.960
What am I smelling?
00:38:39.039 --> 00:38:41.599
And I'm like, and I, you know, I tell them exactly what it is.
00:38:41.679 --> 00:38:42.159
It's hard.
00:38:42.239 --> 00:38:45.119
It's always hard because it's my favorite one for the day, you know?
00:38:45.440 --> 00:38:48.000
And they are always like, This is amazing.
00:38:48.159 --> 00:38:49.360
It smells so good.
00:38:49.519 --> 00:38:54.480
And you see it even on their face that they are appreciating what they're smelling.
00:38:54.559 --> 00:39:07.440
And so if you're somebody like an aesthetician, right, and you're working with clients every day and they come in for a skin treatment, they're coming in for a relaxing treatment, you can even spray this on yourself and they'll smell it on you.
00:39:07.519 --> 00:39:10.719
And immediately I guarantee you, someone's gonna ask you, what are you wearing?
00:39:10.960 --> 00:39:11.039
Yeah.
00:39:12.800 --> 00:39:19.679
Um on the air or on the towels, not the towels that you're gonna use on the face, but the towels that are around.
00:39:19.840 --> 00:39:27.440
Um, I have a lot of makeup artists that are using aroma because usually their clients come super flustered and super agitated.
00:39:27.519 --> 00:39:31.199
And and to do good makeup, the face needs to be relaxed.
00:39:31.360 --> 00:39:38.400
And so they spray a little bit aroma, and then suddenly, relaxation, and then the makeup becomes absolutely beautiful.
00:39:38.639 --> 00:39:47.920
And so, with this aesthetics, you know, any kind of uh um skincare or uh treatment that you're doing, it's amazing, amazing.
00:39:48.000 --> 00:40:01.679
And when we work with spas, actually, what we do is that you know, the the line is obviously in their retail shop, but beyond that, we enter the treatment rooms and some of the spas use aroma before the treatment.
00:40:01.920 --> 00:40:08.960
So you can smell the aroma of your choice, and then they start the treatment because it truly, truly helps.
00:40:09.440 --> 00:40:12.159
Yeah, and I think you would guide them also, right, Broni?
00:40:12.480 --> 00:40:14.320
Like absolutely, absolutely.
00:40:14.960 --> 00:40:22.239
If you smell heart or you smell soul, you can kind of use it as a guiding point, you know, as a professional, like this is what they need.
00:40:22.320 --> 00:40:28.079
I mean, how many people do we know that have like certain flare-ups of acne, you know, I mean, related to different stress sources?
00:40:28.239 --> 00:40:31.519
I mean, we still don't understand that fully, if we're honest.
00:40:31.679 --> 00:40:39.679
I mean, some people will come with different types of skin conditions, but sometimes you have to get to the root of what's stressing you out, you know, what is it that's causing this?
00:40:39.840 --> 00:40:43.519
And so this could become a guiding tool for a lot of those professionals, you know.
00:40:43.760 --> 00:40:44.719
Probably, probably.
00:40:44.800 --> 00:40:51.280
And it's interesting because in the diagnostic, there is a couple of questions about where you feel the stress.
00:40:51.440 --> 00:40:56.880
And according to where you feel the stress, basically there's one aroma that's going to release something.
00:40:57.119 --> 00:41:07.519
So um, so it's it's it's pretty um, it's it's it's quite uh, I mean, my feeling is that we are really pushing the boundaries of perfumery with aroma.
00:41:08.000 --> 00:41:12.239
And uh, you know, I have more in my head that I want to do uh in that direction.
00:41:12.400 --> 00:41:14.159
So we will work on more.
00:41:14.480 --> 00:41:21.360
Uh, but you know, right now we're working on stress uh triggers because I think this is the disease of the century.
00:41:21.599 --> 00:41:24.559
Um, but um, there's more that I want to explore.
00:41:24.800 --> 00:41:30.480
And obviously, scent will not treat cancer or big diseases like this, that's obvious.
00:41:30.800 --> 00:41:41.840
But it will allow you to fight better the sources of ailment because your mind will be more receptive to positive thoughts.
00:41:42.239 --> 00:41:44.159
Yes, 100%, Veronique.
00:41:44.239 --> 00:41:45.840
And you know what's interesting, what you
just said.
00:41:45.920 --> 00:41:51.119
I had a recent interview with an immunologist, and we were talking about exactly that topic.
00:41:51.280 --> 00:42:00.719
And I want to briefly mention it here because it's so relevant that she was talking about how there is a brain-body connection to every organ in your body.
00:42:00.880 --> 00:42:02.480
And that's absolutely true.
00:42:02.639 --> 00:42:14.800
You know, I can't tell you how many times I have either seen, you know, mentors of mine or colleagues of mine or even my own patients that they change their mindset and a lot changes in their disease progression.
00:42:14.960 --> 00:42:17.280
That's a thing that's very common in medicine.
00:42:17.519 --> 00:42:24.320
And so if you are in that position where you're able to view people go through this, I mean, you become a believer, right?
00:42:24.400 --> 00:42:27.440
You know what I mean, for lack of a better term, you do because it's it's true.
00:42:27.519 --> 00:42:34.159
It's there's a validity here in the sense that your brain and your mind will change everything in your body.
00:42:34.320 --> 00:42:38.880
It will change the way your liver functions, the way your skin functions, the way everything works.
00:42:39.119 --> 00:42:41.360
And you have to focus on that, you know?
00:42:41.519 --> 00:42:44.320
And so I'm I'm just a huge believer in it.
00:42:44.400 --> 00:42:51.440
I think that, you know, the more we can get out there to common, you know, consumers and just everyday people, the better and healthier we're gonna live.
00:42:51.599 --> 00:42:53.360
I mean, it's it's a fact, you know.
00:42:53.519 --> 00:42:54.320
I just yeah.
00:42:54.719 --> 00:42:55.039
For sure.
00:42:55.199 --> 00:42:59.679
I mean, there's a lot of there's a lot of triggers of health, obviously.
00:42:59.840 --> 00:43:04.639
You know, uh the way you eat, the way the what you leave, what you there's so many.
00:43:04.800 --> 00:43:08.159
And obviously, when you have a disease, you have a disease and you have to treat it.
00:43:08.239 --> 00:43:20.159
And you know, we're not in la la land here, but yeah, but scent truly helps with um alleviating some triggers of stress.
00:43:20.400 --> 00:43:27.280
And if you do it properly, and not any scent, because I I do perfume and I love to do this.
00:43:27.519 --> 00:43:35.519
I would never say that perfumery, the way that it's done traditionally, is what we're discussing here.
00:43:35.679 --> 00:43:49.760
It is not uh traditional perfumery, if you put the care and the energy into it and the right ingredients, like I do in my line of perfumery, that will trigger an escape, that will trigger some sensation of well being.
00:43:49.920 --> 00:43:52.480
But I cannot say it makes you feel better.
00:43:52.639 --> 00:43:56.079
It makes you feel good, but it doesn't make you feel better.
00:43:56.320 --> 00:43:59.519
What I have done with Aroma makes you feel better.
00:44:00.079 --> 00:44:02.880
And that I can say loud and clear.
00:44:03.599 --> 00:44:04.320
Right, right.
00:44:04.480 --> 00:44:07.840
And it's like a overall, like long, it's a long-term effect, too.
00:44:08.000 --> 00:44:08.639
That's another thing.
00:44:08.719 --> 00:44:10.559
It's like it's an additive effect.
00:44:10.639 --> 00:44:14.079
You know, it's not just okay, I used it and now I forgot about it.
00:44:14.239 --> 00:44:16.480
No, it's like what we were talking about earlier in the episode.
00:44:16.559 --> 00:44:26.960
It's like when you continue to use aroma, you will continue to feel the benefits, but eventually you're gonna get to a point where you're like, this is really important in my routine.
00:44:27.039 --> 00:44:28.960
I mean, I need this, you know what I mean?
00:44:29.039 --> 00:44:30.880
Just for that moment of self-care.
00:44:31.039 --> 00:44:35.840
I love to use it like at the first thing in the morning, you know, when I'm doing my everyday morning routine.
00:44:35.920 --> 00:44:38.719
If it's makeup, skin, it doesn't matter, you know, whatever that is.
00:44:38.880 --> 00:44:39.920
I will spray it on.
00:44:40.079 --> 00:44:42.320
It's like Veronique said, takes 30 minutes.
00:44:42.480 --> 00:44:47.280
You really feel the full effects and you go out into your day and you feel great, you guys.
00:44:47.440 --> 00:44:50.239
Like I'm not even exaggerating when I say that.
00:44:50.320 --> 00:44:58.880
I literally was like, you know, when I ran out of my last bottle, I was like, no, you know, it's like, it's like so detrimental in my in my routine if I don't have it.
00:44:58.960 --> 00:45:04.559
Because I really, for me, everybody who suffered with anxiety, I've been very open about that, you know, on the podcast.
00:45:04.639 --> 00:45:07.440
I've had adult anxiety pretty much forever.
00:45:07.519 --> 00:45:09.760
And, you know, I've had bouts of depression here and there.
00:45:10.000 --> 00:45:11.360
I think we all go through this.
00:45:11.599 --> 00:45:14.000
And for me to find a tool is huge.
00:45:14.159 --> 00:45:19.440
So when I find it, I stick to it and I clutch to it because it's very rare to find that.
00:45:19.599 --> 00:45:28.000
And with all the medicine out here that people are prescribing, doctors prescribe, I'm a huge advocate for take your health and your wellness into your own hands.
00:45:28.159 --> 00:45:29.840
Find the things that work for you.
00:45:30.000 --> 00:45:39.039
And if you can find them and their daily remedies, you know, even if it's for however long it might be, use those, you know, and be open-minded to exploring more.
00:45:39.199 --> 00:45:43.360
So I really urge everyone, all of our listeners, you guys have to check out Aroma.
00:45:43.519 --> 00:45:50.159
I mean, it's the fragrance line of the year for us because we, I mean, I'm I'm just an advocate for it, period.
00:45:50.239 --> 00:45:52.159
At the end of the day, I will continue to be.
00:45:52.239 --> 00:45:54.000
So, Bernie, I'm very excited.
00:45:54.159 -->
00:46:00.079
I'm very excited to see your new upcoming releases or whatever is in the work for you guys because I know it's going to be amazing.
00:46:00.320 --> 00:46:01.280
Thank you, sweetie.
00:46:01.360 --> 00:46:03.519
Yeah, I really, I mean, I appreciate it, Xavier.
00:46:03.679 --> 00:46:12.639
And and you are a physician and you understand, uh, you understand what people go through, you understand the science behind it.
00:46:12.880 --> 00:46:34.000
And and um I have to say, you know, I'm very proud of this line because we went very far, and you said something very, very, very real that that goes beyond science and into the field of spirituality, that it's about the energy you put into something, it's about the the real care that you put into something.
00:46:34.159 --> 00:46:41.599
When we developed Aroma, we truly, truly, truly went about it because we cared about people.
00:46:42.400 --> 00:46:48.320
And the minute you care about people, you have to care about everything.
00:46:48.559 --> 00:47:06.320
And so we cared about the planet, we cared about the uh not diluting or you know, or depleting the resources of the planet, so all of the ingredients are sourced thickly and sustainably, everything is clean, everything is sustainable, everything is reusable.
00:47:06.559 --> 00:47:17.760
I mean, we went really far from a uh clean aspects of the development, from a biodegradable, from the safety, from the sustainability.
00:47:17.920 --> 00:47:28.960
And at the end of the day, at the end of the day, this fragrance makes you feel good because it is good for you and it is good for the world.
00:47:29.199 --> 00:47:31.679
And uh and I think it's important, you know.
00:47:32.079 --> 00:47:32.559
Absolutely.
00:47:32.719 --> 00:47:35.119
I mean, you guys really have done it right, you know, Monique.
00:47:35.199 --> 00:47:40.719
I I am fully, fully an advocate for how you've gone about creating this line.
00:47:40.800 --> 00:47:49.519
And I I cannot stress to you enough that you know, as a consumer, as somebody who has always been on the outside of the fragrance world, never understanding it.
00:47:49.599 --> 00:47:54.880
This line has it makes me feel like there's a touch of just this personalization, you know what I mean?
00:47:55.039 --> 00:47:57.840
It's so personal, it's so close to my heart.
00:47:58.000 --> 00:48:02.159
I love everything about it, and I literally I can't stop raving about it.
00:48:02.239 --> 00:48:05.679
Every time someone asks me what I'm wearing, I'm like, oh, you have to check this out.
00:48:05.840 --> 00:48:08.559
And sometimes I'm pulling up on my phone, you know?
00:48:08.800 --> 00:48:09.760
And I I love it.
00:48:09.840 --> 00:48:10.960
I love it that you love it.
00:48:11.039 --> 00:48:22.320
But um, what I would say though is that because we're using only natural ingredients, this line, again, it's really about your self-care more so than your self-expression.
00:48:22.559 --> 00:48:27.039
This line has is
is basically following the principle of aromatherapy.
00:48:27.199 --> 00:48:34.000
So basically, it will never be as powerful as a fragrance containing synthetic ingredients.
00:48:34.239 --> 00:48:37.440
So you can't compare apple and oranges, right?
00:48:37.599 --> 00:48:51.039
If you love perfume, this line you will see gives you the purity, gives you the cleanliness, gives you the well-being benefits, gives you the level of energy, gives you immediate release of stress.
00:48:51.360 --> 00:48:58.880
It will not give you what perfumes that contain a lot of synthetic dough, which is an enormous sillage.
00:48:59.039 --> 00:49:02.320
This is not about you in the world of others.
00:49:02.559 --> 00:49:09.840
This is about you, yourself, your inner journey, your inner levels of emotion and energies.
00:49:10.079 --> 00:49:15.199
So the fragrances I always say with Aroma, it's about self-care.
00:49:15.280 --> 00:49:16.719
It's a moment for you.
00:49:16.960 --> 00:49:22.880
If you want to go out in the world and show who you are, then you apply as a layer your own fragrance.
00:49:23.119 --> 00:49:27.440
Would it be from my line of perfumery or any other perfume line that you love?
00:49:27.760 --> 00:49:30.000
Aroma is really about self-care.
00:49:30.079 --> 00:49:32.400
And that's really the innovation of it.
00:49:32.480 --> 00:49:35.599
And that's why we got best innovation of the year.
00:49:35.679 --> 00:49:46.480
It's because it truly, truly, truly triggers positive interaction of the brain, truly triggers a level of well-being that you would not have before wearing it.
00:49:46.639 --> 00:49:48.719
So that's the innovation, you know?
00:49:48.960 --> 00:49:50.960
Yeah, I mean, it's it's apparent.
00:49:51.039 --> 00:50:01.440
And also, like I think in our previous episodes, for anyone listening, like, you know, Veronique had done a really great deep dive into like the synthetic versus natural, you know, in perfumery.
00:50:01.519 --> 00:50:02.960
And we had that in one of our episodes.
00:50:03.039 --> 00:50:14.639
So if you guys are interested in learning more about that in general, you can always reference one of the older episodes because that she's really been such a you know guiding light for us here, you know, for Fragrance Fridays.
00:50:14.800 --> 00:50:21.840
We have had so many great conversations, and you know, aroma, I honestly, Veronique, I see it as like focusing on your inner beauty.
00:50:21.920 --> 00:50:22.559
That's how I see it.
00:50:22.960 --> 00:50:24.400
Absolutely, that's what it is.
00:50:24.639 --> 00:50:32.559
It's a ritual for your inner beauty, for your inner self, and it is something about you, it's personal, it's it's not about anybody else, you know.
00:50:32.719 --> 00:50:33.920
So I I agree.
00:50:34.079 --> 00:50:37.519
I think that this is something that you have to at least experience, you guys.
00:50:37.599 --> 00:50:40.000
You know, experience it, test it for yourself.
00:50:40.079 --> 00:50:41.280
Don't take our word for it.
00:50:41.440 --> 00:50:44.559
I mean, you'll see exactly what we're talking about once you experience.
00:50:44.639 --> 00:50:45.039
I promise you.
00:50:45.199 --> 00:50:47.039
And you know, we have discovery sets.
00:50:47.119 --> 00:50:51.119
So if you want to try the three of them, you don't have to buy three bottles.
00:50:51.199 --> 00:51:00.159
You have you have discovery sets of the line, so you can try the three, or you do the diagnostic and you see which one should be tried first, you know.
00:51:00.239 --> 00:51:04.960
So, like that, you can fine-tune a little bit the collection, even if you don't smell them right away.
00:51:05.119 --> 00:51:27.760
The one thing I would say also, and you know, talking about energy, you know, the whole brand, my brand, was created in the idea of uh, you know, merging, if you will, uh, nature and luxury, okay, sensuality and luminosity, uh luxury and generosity.
00:51:28.000 --> 00:51:33.679
And basically, you know, the line is all about bringing sunshine for the senses and the soul.
00:51:33.920 --> 00:51:44.880
And I think that with my perfume line, you have this escape to the Mediterranean that gives you this sensation of joy and fulfillment of the senses.
00:51:45.039 --> 00:51:52.159
And with Aroma, really, we're working on your soul, we're working on you feeling much better in your own skin.
00:51:52.320 --> 00:51:56.960
And so, sunshine for the senses and the soul is really what the brand is about.
00:51:57.119 --> 00:52:03.760
And with Aroma, we're really touching very deep into um, you know, into your own self.
00:52:04.159 --> 00:52:04.960
I love that.
00:52:05.119 --> 00:52:07.039
That is such a beautiful way to think about it.
00:52:07.199 --> 00:52:09.119
Like it truly does bring sunshine.
00:52:09.360 --> 00:52:12.159
It does, it brings a ray of light into every day.
00:52:12.320 --> 00:52:13.280
I mean, it does for me.
00:52:13.440 --> 00:52:13.920
I love that.
00:52:14.000 --> 00:52:25.440
And I I really encourage you guys, yeah, definitely check out the discovery sets because, you know, I mean, I personally I think that all three are just beautiful and they're so unique in themselves that I think that you just need all three in your collection.
00:52:25.599 --> 00:52:30.639
Um, but I mean, definitely try them out, you know, and pick the one that you love the most and try that first.
00:52:30.880 --> 00:52:40.159
But I encourage you, you know, if you're somebody who experiences stress, you experience everyday, you know, like ins and out, where you're just like trying to find that next wellness product.
00:52:40.320 --> 00:52:53.840
I really urge you to take a leap of faith here because I think sometimes we misconstrue wellness for being just like, for example, like, you know, ingestible stuff, you know, you athletics and stuff, you you look into vitamins and all these things.
00:52:54.000 --> 00:52:59.199
But sometimes wellness is just about a
mindset and to bring you into the right mindset.
00:52:59.280 --> 00:53:09.199
And I think that's where aroma shines for me is it brings me into the right frame of mind so that I can really rethink where I'm at in the day, you know, whatever time that might be.
00:53:09.360 --> 00:53:11.760
So I'm a huge advocate for it, Veroni.
00:53:11.920 --> 00:53:13.920
You are such a star, as always.
00:53:14.079 --> 00:53:16.719
I love chatting with you every time we do this.
00:53:17.360 --> 00:53:17.599
Me too.
00:53:17.840 --> 00:53:19.280
Me too, me too, me too.
00:53:19.360 --> 00:53:19.760
I love it.
00:53:19.920 --> 00:53:21.360
Thank you so much, Eikta.
00:53:21.920 --> 00:53:22.639
Thank you so much.
00:53:22.800 --> 00:53:26.960
And for everyone listening, please chime in with your questions, your comments.
00:53:27.119 --> 00:53:31.599
Any questions you have for Veronique's team, I will definitely pass them along to them.
00:53:31.679 --> 00:53:34.239
Um, but I really encourage you guys again, check it out.
00:53:34.400 --> 00:53:39.599
And um, you know, if you have any questions for me, you can always shoot us an email, skincareanarchy at gmail.com.
00:53:39.679 --> 00:53:41.199
It's the quickest way to get in touch.
00:53:41.360 --> 00:53:47.039
But yeah, stay tuned because you're gonna be seeing aroma and fragrance top picks everywhere.
00:53:47.199 --> 00:53:52.159
We still have to release that deck, and I really encourage you guys to keep your eyes open for that because that's coming up.
00:53:52.320 --> 00:53:55.119
But thank you, Veronique, and I will be back next time.
00:53:55.280 --> 00:53:55.599
Thank you.
00:53:55.840 --> 00:53:56.960
Thank you, Ikta.
00:53:58.960 --> 00:54:01.440
Hey guys, so I hope you love that episode.
00:54:01.599 --> 00:54:06.400
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00:54:06.559 --> 00:54:08.800
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