Full Transcript for The Only AI Masterclass Airbnb Hosts Need: Leads, Revenue, and Ad Spying on Autopilot

price lives so you're gonna see me shift screens I don't want to share my big screen or it's gonna just distort everything 60 00:03:29.467 --> 00:03:34.890 But I'm just going to show you how quick we can actually connect your Price Labs and get some data out of there. 61 00:03:35.371 --> 00:03:35.571 Okay. 62 00:03:35.931 --> 00:03:39.253 So now that you have your connector open, you guys are going to head over to a browser. 63 00:03:39.493 --> 00:03:40.414 Head over to Price Labs. 64 00:03:40.514 --> 00:03:42.675 You're going to click the right circle where your name is. 65 00:03:43.035 --> 00:03:45.097 And then go over to Settings. 66 00:03:45.237 --> 00:03:46.317 This brings you over to the Settings. 67 00:03:46.657 --> 00:03:48.198 And then you have API details. 68 00:03:48.298 --> 00:03:49.559 You can connect via API. 69 00:03:49.679 --> 00:03:50.700 It's a little bit more intricate. 70 00:03:50.780 --> 00:03:53.241 But today we're just going to do an AI connector. 71 00:03:53.261 --> 00:03:54.642 Let me just disconnect myself here. 72 00:03:54.662 --> 00:03:55.803 So you guys are going to see this. 73 00:03:55.823 --> 00:03:58.945 You guys have the options to connect to Claude, Grok, or ChatGPT. 74 00:03:59.125 --> 00:04:02.927 I'm gonna connect to Claude, and the only thing I have to do is click on there, and it's gonna give you a link. 75 00:04:03.427 --> 00:04:08.589 That link there, you're gonna copy it, and then you're gonna go back into your Claude code. 76 00:04:08.969 --> 00:04:15.272 I'm gonna call this Pricelabs, and then the only thing I'm gonna do is literally paste that link right into there and hit continue. 77 00:04:15.392 --> 00:04:17.993 It's gonna go out and do all the verifications, make sure everything's good. 78 00:04:18.133 --> 00:04:21.214 And then one thing that we have to do is get the OAuth client ID. 79 00:04:21.414 --> 00:04:25.676 So in order to do that, we're just gonna go back to your Pricelabs, and it's actually sitting right here. 80 00:04:25.816 --> 00:04:26.957 So you see your client ID, 81 00:04:27.557 --> 00:04:31.524 You're going to come and copy that and then you're going to go and paste it into that box. 82 00:04:32.005 --> 00:04:32.406 And that's it. 83 00:04:33.187 --> 00:04:34.389 From here, you're going to click Add. 84 00:04:34.950 --> 00:04:36.172 I'm going to show you guys what it looks like. 85 00:04:36.192 --> 00:04:37.314 I'm just going to share my entire screen. 86 00:04:38.502 --> 00:04:39.983 All right, so you guys are gonna see this right here. 87 00:04:40.123 --> 00:04:41.203 It's just gonna ask you to connect. 88 00:04:41.803 --> 00:04:42.624 You're gonna click connect. 89 00:04:42.704 --> 00:04:43.764 It's gonna open your browser. 90 00:04:43.904 --> 00:04:46.225 And the only thing you're gonna do is continue connecting. 91 00:04:46.425 --> 00:04:49.607 And then from here, you can either do read access or you can do write access. 92 00:04:49.827 --> 00:04:53.848 I'm gonna do read and

write because I like it when my cloud code can actually go do stuff in my price labs. 93 00:04:54.429 --> 00:04:55.749 But today we're just gonna pull out a report. 94 00:04:55.809 --> 00:04:57.190 I'm gonna show you the report that it sent out. 95 00:04:57.850 --> 00:05:03.331 So once you've clicked Authorize here, you go back in your cloud code and you'll see here that life is pretty good. 96 00:05:03.411 --> 00:05:04.952 Now we're connected to Pricelabs. 97 00:05:05.212 --> 00:05:05.932 That's it, that's all. 98 00:05:06.212 --> 00:05:07.532 So then I would say something like this. 99 00:05:07.552 --> 00:05:16.114 Can you analyze my Boho Bliss revenue for this year and last year and give me an Excel report with visuals that I can easily determine on how my properties are performing. 100 00:05:16.274 --> 00:05:19.215 But now we just have one tool, one prompt, we're connected. 101 00:05:20.473 --> 00:05:22.675 I'm going to let this cook, but I'm going to show you what the result was. 102 00:05:23.055 --> 00:05:27.378 So with just that prompt in that one connection, we were able to get all of this data. 103 00:05:27.538 --> 00:05:28.939 So we have a summary of the property. 104 00:05:29.280 --> 00:05:32.142 We had a forward booking year over year to see how we're doing. 105 00:05:32.502 --> 00:05:35.664 And then we have the visuals and the trailing versus last year. 106 00:05:36.045 --> 00:05:42.970 So right away, I can see that my ADR now is much higher than it was last year, but my occupancy dropped a little bit. 107 00:05:43.290 --> 00:05:44.610 this still yielded in more money. 108 00:05:44.730 --> 00:05:45.931 So right away, I could see that. 109 00:05:46.231 --> 00:05:52.292 And this is about when I started using AI to do my revenue management and all the fun jazz was just in the last year. 110 00:05:52.312 --> 00:05:57.273 So I could see that in the last year that the tools that I had been using with AI has increased my revenue. 111 00:05:57.613 --> 00:06:01.614 It's decreased my occupancy a little bit, but I'm okay with that because my ADR went up quite a bit. 112 00:06:01.814 --> 00:06:05.895 So now I could work on occupancy and start getting that rate up. 113 00:06:06.395 --> 00:06:09.036 So you can see right out of the gate that you're getting awesome data. 114 00:06:09.116 --> 00:06:12.497 This was produced from one prompt and you got all this information. 115 00:06:13.297 --> 00:06:15.738 So from here, I can easily action what's going on. 116 00:06:15.758 --> 00:06:19.999 So I got 90 days, 60 days, 45 days, all the way to the last seven days. 117 00:06:20.419 --> 00:06:27.062 So I'm getting all of this data in one consolidated spreadsheet and I can easily see what's going on in my portfolio. 118 00:06:27.082 --> 00:06:30.663 So you can do this for your whole portfolio or you can just do this 119 00:06:31.955 --> 00:06:38.976 If you just want to do it per unit, if you have a unit that's struggling and you just want to use that, you want to take a look at that unit, you pick or you do the whole portfolio. 120 00:06:39.416 --> 00:06:43.017 Put a one in the chat and this would be useful if you haven't even taken a look at this. 121 00:06:43.037 --> 00:06:44.337 So I'm going to answer some of the questions here. 122 00:06:44.397 --> 00:06:46.618 Anybody else successful watching on the phone? 123 00:06:46.658 --> 00:06:47.858 I can't share tips. 124 00:06:47.898 --> 00:06:51.559 OK, so I hear you have, can you connect two Pricelabs accounts to your cloud code? 125 00:06:52.279 --> 00:06:52.859 Yes, you can. 126 00:06:53.139 --> 00:06:55.259 But if you're going to do that, I would do it via API. 127 00:06:55.379 --> 00:06:58.480 You can connect as many Pricelabs account, as many PMS as you can. 128 00:06:59.340 --> 00:07:01.281 to your to your code code. 129 00:07:01.581 --> 00:07:05.563 The only thing is I would probably do it via API to connect your PMS. 130 00:07:06.083 --> 00:07:07.104 It's the exact same thing. 131 00:07:07.184 --> 00:07:15.007 So now if you do this in conjunction with a PMS, you guys are going to see really quick that now you're getting your PMS data and your price labs data. 132 00:07:15.047 --> 00:07:19.009 But a lot of this data here is in that spreadsheet and it's in the cloud. 133 00:07:19.029 --> 00:07:20.310 So you can do a lot of stuff for this. 134 00:07:20.350 --> 00:07:24.674 If you have a revenue manager, what I would do is I'd be running this side by side and seeing what the revenue management is doing. 135 00:07:25.055 --> 00:07:31.361 We have a full revenue management system that analyzes absolutely everything from start to finish, which we're going to be setting up at the AI Summit. 136 00:07:31.741 --> 00:07:33.003 It's going to look at your price labs. 137 00:07:33.063 --> 00:07:34.164 It's going to look at your PMS. 138 00:07:34.684 --> 00:07:38.448 It's going to look at either if you have RankBreeze or IntelliHost. 139 00:07:39.029 --> 00:07:42.852 And it's going to do the complete wheel to make sure that your visibility is there, your reviews are good. 140 00:07:43.779 --> 00:07:48.962 that your listing is optimized and that your revenue is on par with what's going on in your market. 141 00:07:49.503 --> 00:07:54.366 So if you guys come and hang out at the summit, we're going to do a big revenue management system that's end to end. 142 00:07:54.726 --> 00:07:56.347 So that's going to be one of the things we're going to talk about. 143 00:07:57.427 --> 00:08:02.511 Another thing that Mike was talking about that I thought was really cool is we need to find a way to grow our business. 144 00:08:03.051 --> 00:08:10.455 Now at Secrets, we have this awesome GoHead-level platform that Riley designed, and it will do all the communication for you. 145 00:08:13.468 --> 00:08:15.948 into that system or finding leads, period? 146 00:08:16.008 --> 00:08:17.909 I'll answer this question here and Julie in a second. 147 00:08:18.409 --> 00:08:21.669 So

we talked about growing our business and cutting down expenses. 148 00:08:22.149 --> 00:08:33.111 So doing the revenue management through Claude or through an LLM will definitely cut down your costs because what you can do is either give the system to your revenue manager, or what you can do is take revenue manager and bring it back in house. 149 00:08:33.631 --> 00:08:35.412 And then again, that could save you time. 150 00:08:35.712 --> 00:08:36.392 It could save you money. 151 00:08:36.572 --> 00:08:38.012 Now we wanna talk about growing the business. 152 00:08:38.032 --> 00:08:42.633 I'm gonna chime in real quick on that because I interviewed Menapace on the podcast today. 153 00:08:44.022 --> 00:08:49.407 And he's been on the AI platform that Ryan built that takes us to a completely different level. 154 00:08:49.767 --> 00:08:51.829 And it automates a lot of your revenue management. 155 00:08:52.410 --> 00:09:07.003 Now, the way that I see it is if you're a smaller operator and you're doing the revenue management yourself, this tool is basically gonna go in and help you figure out where your gaps are, make more recommendations that maybe you're not noticing in Price Labs. 156 00:09:07.603 --> 00:09:12.044 In your case, Ryan, it noticed a couple Pricelab settings that you hadn't updated. 157 00:09:12.084 --> 00:09:15.405 It was like, hey, you should probably update some of these settings because it's hurting your bookings. 158 00:09:15.985 --> 00:09:19.105 So it will help you manage the revenue management yourself. 159 00:09:20.086 --> 00:09:26.107 But if you're at a bigger scale, like Metapace is using it to manage his revenue manager. 160 00:09:27.007 --> 00:09:34.488 And so he's running this report every single day to see what are the gaps and then bringing that information to the revenue manager. 161 00:09:34.548 --> 00:09:36.209 Like, hey, why aren't we doing this, this and this? 162 00:09:36.229 --> 00:09:37.229 Can you explain that to me? 163 00:09:37.652 --> 00:09:46.038 Now, that revenue manager may have a valid reason for doing what they're doing, but having this tool to sense check the revenue manager is also super powerful. 164 00:09:46.098 --> 00:09:50.001 So whether you're gonna do it yourself, you wanna leverage this tool, or if you're gonna hire it out, that's fine. 165 00:09:50.021 --> 00:09:54.024 You can use this to QC how your revenue manager's actually performing. 166 00:09:54.284 --> 00:09:59.128 The biggest win for us was when we were running the revenue manager and we were going pretty far out. 167 00:09:59.928 --> 00:10:02.769 And what it was doing is really analyzing the minimum night state. 168 00:10:02.829 --> 00:10:04.570 And we found that that was a huge blocker. 169 00:10:04.990 --> 00:10:13.694 So when we ran the revenue manager and it started taking a look at the minimum night state, which I thought was right and which Price Labs was right, and went and made those changes and we started getting bookings immediately. 170 00:10:14.114 --> 00:10:19.456 And I have I have some good testimonials from people as well that are in STR Secrets, they were doing the same thing, they ran it. 171 00:10:19.916 --> 00:10:30.138 And they're running it once a week and they're getting on average an extra booking a week because it's taking a look at the entire picture and really looking at those gaps that are not being filled and seeing what it can do to fill those gaps. 172 00:10:30.158 --> 00:10:42.581 And a lot of times if those gaps are small and the minimum night stay is usually the blocker, minimum night stay was actually stopping a lot of our visibility because the minimum night stay was too long in some of those areas where we weren't even getting exposure. 173 00:10:42.621 --> 00:10:49.663 So when we brought down the minimum night stay, when people were searching, we were getting more clicks, which then turned out to be more bookings and there were still quality bookings. 174 00:10:50.524 --> 00:10:57.658 So that alone, just running it weekly, just to really keep the pulse on there and revenue management, let's face it, nobody's going to jump in there. 175 00:10:57.698 --> 00:10:59.642 Who, how many times did you do revenue management? 176 00:11:00.439 --> 00:11:07.503 I hired it out after a while, but I used to update it maybe once a week, maybe once a week because it's a pain in the butt. 177 00:11:07.563 --> 00:11:09.544 It's extremely time consuming to do that. 178 00:11:09.864 --> 00:11:25.493 So when you can send Claude in there and analyze your portfolio while you're doing something else and just get the results spit out, that's where you're going to get the most leverage because Claude's going out and doing analysis for you and giving you the results that can go to your V8, can go to your revenue manager, it can go to a team. 179 00:11:27.754 --> 00:11:28.975 So that's where I got some big wins. 180 00:11:30.021 --> 00:11:35.627 Now I want to talk a little bit about growing the business and the lead gen system that we have. 181 00:11:35.667 --> 00:11:38.750 So the UI method has been a huge success in STR secrets. 182 00:11:38.770 --> 00:11:45.796 You got people like Alex Cope adding 40 properties to his portfolio in a year using the UI method. 183 00:11:46.737 --> 00:11:53.200 So what I thought about and what we thought about as secrets is like, OK, well, how do we automate the first part of the the UI method? 184 00:11:53.340 --> 00:12:13.409 How do we get AI to go and find these other underperforming listings, find out what that listing is and actually go and target that home and then able to skip trace it to drop into your GoHi level so that the GoHi level system can start doing its thing and sending the voicemails, the text messages and getting you more leads and clients to your GoHi level system. 185 00:12:16.610 --> 00:12:20.653 we've designed a UI method that's completely powered by AI. 186 00:12:20.853 --> 00:12:21.814 And that's what I'm

going to go over. 187 00:12:21.834 --> 00:12:24.236 And this is one of the most interesting things that I've seen so far. 188 00:12:24.316 --> 00:12:25.476 And I'll show you guys the results. 189 00:12:26.077 --> 00:12:28.098 But I want to talk a little bit about it and what it does. 190 00:12:28.138 --> 00:12:32.441 So when you're skip tracing, basically what you're doing is you're cracking open air DNA. 191 00:12:32.461 --> 00:12:34.743 You guys are looking for underperforming properties. 192 00:12:35.584 --> 00:12:38.226 And then we find the property and then we go over to Google Maps. 193 00:12:38.626 --> 00:12:42.949 And we start looking at Google Maps to see if we can find out what address it is by all the attributes that we can see. 194 00:12:43.649 --> 00:12:45.030 Once we find out what address that is, 195 00:12:45.951 --> 00:12:48.913 Then we go into the skip tracing to see if we can find out, find that out. 196 00:12:49.394 --> 00:12:52.636 Who here has been hiring out their UI method and their skip tracing? 197 00:12:52.696 --> 00:12:53.437 Put a one in the chat. 198 00:12:53.897 --> 00:12:56.559 Let's put it this way because you get a lot of non-students in here. 199 00:12:56.919 --> 00:13:05.446 Who is actually doing cold outreach and basically getting owner information for properties that you want to manage and then doing cold outreach? 200 00:13:06.026 --> 00:13:11.487 Or even better, who wants to do it but doesn't know how to do it and it's too frustrating to do it? 201 00:13:12.167 --> 00:13:17.328 We came up with a skip tracing system that will go out and look for underperforming properties. 202 00:13:18.148 --> 00:13:19.429 It'll automatically go and do this. 203 00:13:19.689 --> 00:13:22.049 It will pull those properties, get the Latin long. 204 00:13:22.309 --> 00:13:30.071 The system will go try to find out where that property is and then find you the phone number, the email address, and the actual owner information of that property. 205 00:13:30.631 --> 00:13:34.552 And this is what we've been using in STR Secrets to grow massive portfolios. 206 00:13:34.912 --> 00:13:37.613 So this is what I want to go over and this is what we've created. 207 00:13:37.673 --> 00:13:40.094 So this skill here, we're going to be setting it up at the AI Summit. 208 00:13:40.114 --> 00:13:47.196 If you guys want to come and join us, we're going to be also putting this into the STR Secrets school and the program. 209 00:13:47.216 --> 00:13:53.078 So anybody that comes in here, you're going to get a fully automated system that could find leads and contact them from start to finish. 210 00:13:53.498 --> 00:13:57.459 It all happens in Claude and it does take about 20 minutes to run. 211 00:13:57.999 --> 00:14:00.700 So this is, I'm gonna give you, I'm gonna kick it off. 212 00:14:00.940 --> 00:14:04.881 And then what I'm gonna show you guys is exactly what the output is. 213 00:14:05.121 --> 00:14:06.422 So we got my cloud code here. 214 00:14:06.862 --> 00:14:08.682 I'm gonna go over to my lead gen system. 215 00:14:08.782 --> 00:14:13.604 Hey dude, I want you to run the lead, STR lead gen system for a market. 216 00:14:13.904 --> 00:14:17.825 And I want to do, let's do Fort Myers, Florida. 217 00:14:18.085 --> 00:14:22.046 I wanna find 10 underperforming Airbnbs and I wanna get their information. 218 00:14:22.206 --> 00:14:23.427 So that's it, that's my prompt. 219 00:14:23.907 --> 00:14:26.488 And then typically I'll let this cook for a couple minutes. 220 00:14:27.148 --> 00:14:30.469 And then I'm going to show you the results that this was able to spit up. 221 00:14:30.709 --> 00:14:35.031 And I'll go a little bit on what this entails and how it works. 222 00:14:35.171 --> 00:14:36.472 So I pulled this earlier today. 223 00:14:36.712 --> 00:14:38.913 I did Destin, Florida because it's a pretty good market. 224 00:14:39.393 --> 00:14:41.134 And then I kind of want to show you guys what's happening here. 225 00:14:42.144 --> 00:14:44.986 So what we did is we came in and we looked at these properties. 226 00:14:45.046 --> 00:14:49.769 So I got out of 12, it looks like I got 11 confirmed matches. 227 00:14:50.009 --> 00:14:52.471 So I know for sure that these are confirmed matches and they're working. 228 00:14:53.011 --> 00:14:55.553 And here it's giving me the data on why they're matching. 229 00:14:56.213 --> 00:14:57.875 So I can just kind of take a look at this one here. 230 00:14:58.035 --> 00:15:08.182 On a specific feature, full length white vinyl fence along the street frontage with a rectangular pool visible in the rear satellite view, matching the listing fence courtyard. 231 00:15:09.022 --> 00:15:10.824 And it's probably given us a few details. 232 00:15:10.844 --> 00:15:12.705 So that's what it used up to match. 233 00:15:12.865 --> 00:15:23.193 So we built an algorithm that's taken a look at the whole snapshot that's going into Google, looking at the satellite view, looking at the street view and looking at this house every way that we can. 234 00:15:23.654 --> 00:15:26.576 And then we're comparing it with the photos and all the information in the listing. 235 00:15:27.096 --> 00:15:31.099 And based on that information, you can see here that we're getting some pretty high matches. 236 00:15:32.140 --> 00:15:33.501 Twelve, 11 out of 12. 237 00:15:33.721 --> 00:15:38.145 Now it's given me enough data to see why it's matching to confirm the dress. 238 00:15:40.771 --> 00:15:41.512 I keep moving on. 239 00:15:41.932 --> 00:15:42.913 I get the listing name. 240 00:15:43.273 --> 00:15:44.574 I get the Airbnb link. 241 00:15:48.677 --> 00:15:49.397 I get the stats. 242 00:15:49.557 --> 00:15:55.121 So I only want entire homes, condos, and hotel units obviously don't work with this. 243 00:15:55.141 --> 00:15:56.142 We need distinct houses. 244 00:15:56.182 --> 00:15:57.503 So it's looking for distinct houses. 245 00:15:57.923 --> 00:15:59.404 These are all fairly large

houses. 246 00:16:00.605 --> 00:16:04.208 And we can go and see what these properties are actually doing. 247 00:16:07.073 --> 00:16:13.782 So now we move over a little bit, we can see all of the property stats, their market ADR, what their performance is. 248 00:16:14.583 --> 00:16:15.945 And then I'd like to come a little further. 249 00:16:15.965 --> 00:16:17.507 Well, no, I must have passed it. 250 00:16:17.687 --> 00:16:19.009 And then we get the actual revenue. 251 00:16:19.469 --> 00:16:25.237 So we can see here that these units here are all fairly high revenue, and they're all pretty much doing 252 00:16:26.367 --> 00:16:29.291 fairly well, but their star review is terrible. 253 00:16:29.371 --> 00:16:32.895 So every single one of these units is going to have a 4.8 star or lower. 254 00:16:33.516 --> 00:16:37.300 So what we want to do is we want to start targeting those people and getting it over to them. 255 00:16:38.702 --> 00:16:45.310 So then we scooch over and we get all the information. 256 00:16:46.310 --> 00:16:49.572 So we have a couple of skip tracers that we're using. 257 00:16:49.772 --> 00:16:50.673 This is all automated. 258 00:16:50.813 --> 00:16:53.154 We're not using any VAs or anything like that. 259 00:16:53.714 --> 00:16:57.436 And then we're getting what the best data is for this group of people. 260 00:16:57.817 --> 00:17:03.040 So you can see here in this box, it says best owner name, best phone, clean, and the best email. 261 00:17:03.060 --> 00:17:08.803 So what we want to do is we want to take that and drop it into GoHighLevel and have these people automatically contact it. 262 00:17:11.465 --> 00:17:15.849 So we've been doing this process manually for Mike. 263 00:17:16.250 --> 00:17:16.891 What is it then? 264 00:17:16.911 --> 00:17:18.712 At least two years we've been working on this. 265 00:17:18.912 --> 00:17:23.217 We used to just poach Vakasa clients, but it's probably been two years. 266 00:17:23.837 --> 00:17:27.321 Still worth it, but it was very time consuming. 267 00:17:27.861 --> 00:17:31.805 Now when you do this with AI, I mean, are you going to bat a thousand? 268 00:17:31.865 --> 00:17:33.447 Chris, very valid question. 269 00:17:33.687 --> 00:17:35.609 No, you're not going to bat a thousand, but like, 270 00:17:37.068 --> 00:18:01.043 you're in this case and this is why i like the tool that he built is it kind of gives it a score of how um confident is it on that was it a scale of one to ten ryan or one to five how confident it was yeah and it explains why it's confident so either way who cares like put them in the system hit them up if it's the wrong address it's the wrong address like move on one big thing that um 271 00:18:02.217 --> 00:18:07.598 And Riley can share some stats because he's been hammering this hard the last six months and crushing it, along with a ton of our other students. 272 00:18:08.118 --> 00:18:15.700 But like what I found is you're either in one of two camps when you get

into this business or just people in general. 273 00:18:16.180 --> 00:18:23.662 There tend to be more sales type of focus people that are just naturally good at sales and closing deals. 274 00:18:23.782 --> 00:18:27.223 And then there's folks that are really good at operations, right? 275 00:18:27.263 --> 00:18:28.603 And they're terrified to get on the phone. 276 00:18:29.023 --> 00:18:32.044 Usually the salespeople suck at operations and the operations people suck at sales. 277 00:18:32.465 --> 00:18:33.668 I was really good at operations. 278 00:18:33.708 --> 00:18:35.173 I sucked at sales and I was terrified. 279 00:18:35.193 --> 00:18:36.356 I just wanted it bad enough. 280 00:18:36.376 --> 00:18:38.442 So I learned sales and I got good at sales. 281 00:18:39.545 --> 00:18:39.766 So. 282 00:18:41.193 --> 00:18:44.975 You want to do this and you're just going to have to get comfortable reaching out to people. 283 00:18:45.055 --> 00:18:57.340 But the reason why I really like the CRM that we built in all these automations is it's doing a lot of that outbound for you automatically and just teeing up the right leads for you. 284 00:18:57.940 --> 00:19:03.262 So the 30,000 foot view, Mike, you want to walk through like your process on how we're using this now. 285 00:19:03.742 --> 00:19:08.084 I should say how you're using it specifically for your business and like some of the data points behind that. 286 00:19:08.560 --> 00:19:15.205 Yeah, I mean, if growing your company is something that you want to focus on, this is the easy button to do it. 287 00:19:15.245 --> 00:19:17.887 And this is the most pointed and targeted way to do it. 288 00:19:19.328 --> 00:19:21.470 I'll just share some stats with you guys. 289 00:19:21.710 --> 00:19:27.454 We send about 50 text messages per day or 50 new contacts per day. 290 00:19:28.415 --> 00:19:33.359 And we're getting eight new opportunities per week that we're opening up. 291 00:19:34.307 --> 00:19:37.968 So our response rate and new open opportunities is about 5%. 292 00:19:39.449 --> 00:19:45.871 So it's pretty much every day we're getting one or two new opportunities opened up without us having to do anything. 293 00:19:46.492 --> 00:19:49.273 We're just, we have the text messages all built out. 294 00:19:49.313 --> 00:19:51.013 So there's a text flow that we have. 295 00:19:51.053 --> 00:19:52.554 It's five different text messages. 296 00:19:52.614 --> 00:19:53.834 It's two emails right now. 297 00:19:54.334 --> 00:19:55.535 But it all starts with... 298 00:19:56.579 --> 00:20:00.642 getting the contact information for the properties that you actually want to manage. 299 00:20:01.463 --> 00:20:13.651 And it always comes back to helping serving this underserved investor that is with a big property manager, maybe with a Vacasa, maybe they're self-managing, and they're just not doing very well. 300 00:20:14.252 --> 00:20:18.215 And I reach out to them and I simply say, hey, saw your property. 301 00:20:18.415 --> 00:20:20.476 I feel like you could be leaving some money on the table. 302 00:20:21.037 --> 00:20:24.820 Can I send you a video showing you exactly where 303 00:20:25.600 --> 00:20:27.322 I feel like you're leaving money on the table. 304 00:20:27.782 --> 00:20:34.327 And that text message has been lights out for us since we started sending it about May of this year. 305 00:20:35.208 --> 00:20:47.739 And since May of this year, we've sent out text messages to 1,500 contacts, and we've opened up 92 new opportunities, and we've closed over 300 grand of contracts today. 306 00:20:49.400 --> 00:20:50.941 just since May of this year. 307 00:20:51.401 --> 00:20:52.181 So it's just from PIPs. 308 00:20:52.201 --> 00:20:54.602 When he says contracts, he means commissions. 309 00:20:54.642 --> 00:20:58.804 That's not booking revenue, that's commissions to NC stays. 310 00:20:59.424 --> 00:20:59.644 Yeah. 311 00:21:00.144 --> 00:21:03.686 So, Matt, your question, what are you using to automate outreach? 312 00:21:03.726 --> 00:21:04.926 So this is what we were explaining. 313 00:21:04.966 --> 00:21:05.627 So we built 314 00:21:06.788 --> 00:21:10.289 Our own, I mean, anybody can white label a high level, right? 315 00:21:10.749 --> 00:21:13.149 High level is awesome, but it's kind of like Pandora's box. 316 00:21:13.189 --> 00:21:15.470 Like you build whatever you want in it. 317 00:21:15.850 --> 00:21:20.771 So like Mike took the lead with Sam Mastretta, who's one of our students, who's a high level whiz. 318 00:21:21.231 --> 00:21:25.091 And we built out our own CRM in here with our own set of automations. 319 00:21:25.891 --> 00:21:27.712 And then you can tweak it for your company. 320 00:21:27.892 --> 00:21:34.573 So literally, like you just put all these names in the CRM and then it feeds down into the system. 321 00:21:36.054 --> 00:21:38.917 Yeah, 100%. 322 00:21:38.957 --> 00:21:40.859 So here's one of our dashboards that we look at. 323 00:21:40.899 --> 00:21:41.920 This is just this year. 324 00:21:42.881 --> 00:21:55.173 We started this in May, but the other beautiful part is we can look at, all right, here's our current pipeline, number of prospects that we need to send the videos to, number of prospects that we've already sent it to. 325 00:21:55.193 --> 00:21:59.857 I've got warm opportunities, got verbals, got closed one opportunities this quarter. 326 00:22:00.498 --> 00:22:03.019 So then we got some nurturers. 327 00:22:03.159 --> 00:22:04.979 We got some people that did not qualify. 328 00:22:05.019 --> 00:22:08.381 Most people don't qualify just because they're not willing to invest in their property. 329 00:22:10.401 --> 00:22:15.623 So tracking all of that just in one place and then being able to track all of our messages, too. 330 00:22:15.883 --> 00:22:20.104 All of our texts that we're sending out, all of our social media, all in one place. 331 00:22:20.204 --> 00:22:21.605 But we're not. 332 00:22:22.410 -->

00:22:25.955 Let's see, there's a couple people in here that we need to send videos to. 333 00:22:27.076 --> 00:22:32.924 And like this guy, once we send him this text message, I think it's his second text message that we've sent. 334 00:22:32.944 --> 00:22:35.667 And I said, I made a short video showing you where. 335 00:22:36.608 --> 00:22:37.508 I can make you more money. 336 00:22:38.049 --> 00:22:39.129 Are you willing to take a look at it? 337 00:22:39.189 --> 00:22:40.230 And he said, sure, thanks. 338 00:22:40.870 --> 00:22:43.071 So that was, what, two hours ago? 339 00:22:43.091 --> 00:22:45.252 So I need to go. 340 00:22:45.752 --> 00:22:47.232 Well, actually, it's not me anymore. 341 00:22:47.433 --> 00:22:49.573 It's Dylan on my team. 342 00:22:49.734 --> 00:22:51.874 Go in and send this person a video. 343 00:22:52.055 --> 00:22:55.016 And it's a simple Loom video of like, hey, here's your listing. 344 00:22:55.176 --> 00:22:56.456 Here's where I think you're missing out. 345 00:22:56.476 --> 00:22:57.577 And here's what we can do better. 346 00:22:58.037 --> 00:23:00.038 And that opens up the opportunity for us. 347 00:23:01.455 --> 00:23:05.920 So the way I want you guys to think about AI, and I'll let Ryan get back to his sauce, right? 348 00:23:05.960 --> 00:23:08.562 Cause he's the whiz behind like building a lot of this, but like, 349 00:23:09.652 --> 00:23:12.553 AI, think of AI like an employee, right? 350 00:23:12.793 --> 00:23:15.874 So like, how many of you guys follow Dan Martell, right? 351 00:23:15.894 --> 00:23:16.795 He's massive online. 352 00:23:16.815 --> 00:23:19.316 Put a one in the chat if you follow Dan Martell, right? 353 00:23:19.896 --> 00:23:20.876 Come on, let's pitch and catch. 354 00:23:20.896 --> 00:23:21.677 We got a bunch of people in here. 355 00:23:21.697 --> 00:23:22.537 That's like Ryan's best friend now. 356 00:23:23.137 --> 00:23:24.938 Ryan lives like right next to Dan, right? 357 00:23:25.818 --> 00:23:27.099 You guys can see. 358 00:23:27.239 --> 00:23:28.199 There, I'll give you the ones. 359 00:23:28.760 --> 00:23:32.061 So if you look at a lot of his content, right? 360 00:23:32.081 --> 00:23:36.463 He's branded himself as, I mean, he was a tech guy to begin with, but he's really branded himself around AI. 361 00:23:37.663 --> 00:23:47.067 And his whole thing that he continues to tell people is like, dude, do the thing manually and then figure out how to get AI to do the thing. 362 00:23:47.147 --> 00:23:50.228 So like we've been doing this process manually for years. 363 00:23:50.828 --> 00:23:53.269 And now it's like, OK, how can we automate this piece? 364 00:23:53.969 --> 00:23:56.371 and then this piece, and then this piece, right? 365 00:23:56.431 --> 00:24:01.817 So it started with we're manually going out and getting contact info and cold calling people. 366 00:24:02.317 --> 00:24:13.408 Then it's like, okay, can we create a system that if we get their contact info, we can at least reach out to them via a voicemail drop or a text message to see who's even interested, who's going to raise their hand. 367 00:24:14.440 --> 00:24:16.361 And then from that point, it's like we can get them on the phone. 368 00:24:16.582 --> 00:24:19.364 But we still had to do all the manual work to get all of their information. 369 00:24:19.764 --> 00:24:27.970 Then it was like, okay, how can we leverage all this AI now to go find the properties that we want and get their information so then we can do that, right? 370 00:24:28.030 --> 00:24:33.054 So think about anything that you want to use AI for in your SDR business right now. 371 00:24:33.434 --> 00:24:35.576 How are you going to do that manually? 372 00:24:36.436 --> 00:24:39.277 And then you look at training AI just like an employee. 373 00:24:39.437 --> 00:24:45.360 It needs the logic, it needs the context, it needs the process, and it can repeat that stuff over and over again. 374 00:24:45.980 --> 00:24:50.001 But without the context and the process, you're really going to struggle. 375 00:24:50.682 --> 00:24:55.784 Because if you think of where AI gets its information, it gets its information from the internet. 376 00:24:56.444 --> 00:24:59.165 And is everything legitimate on the internet? 377 00:25:00.497 --> 00:25:01.658 No, no. 378 00:25:01.898 --> 00:25:12.224 So you want to train AI on how you want it to do things based on context from your business, not a bunch of bullshit off of some bigger pockets post from some knuckleheads that don't know anything. 379 00:25:13.385 --> 00:25:14.385 You know your business. 380 00:25:14.966 --> 00:25:17.187 So you train it on how you want to do your business. 381 00:25:17.747 --> 00:25:17.947 Yeah. 382 00:25:18.067 --> 00:25:19.488 And Julie, it's not that good. 383 00:25:19.648 --> 00:25:21.229 Like it's good at certain things. 384 00:25:22.190 --> 00:25:25.512 But I've used this example, Julie, you've heard me talk about this. 385 00:25:26.317 --> 00:25:27.577 I have a Ducati motorcycle. 386 00:25:27.937 --> 00:25:29.058 I haven't ridden it in two years. 387 00:25:29.778 --> 00:25:31.918 It wouldn't get started, I don't know, two months ago. 388 00:25:32.978 --> 00:25:36.339 I'm like, all right, I want to figure this out because I got to figure out how to get it to the shop. 389 00:25:36.939 --> 00:25:37.919 I'm like, here's the issue. 390 00:25:38.019 --> 00:25:39.480 It's like, it's this thing. 391 00:25:39.620 --> 00:25:40.440 This is the issue. 392 00:25:40.540 --> 00:25:42.160 And it should be right here on the bike. 393 00:25:42.240 --> 00:25:44.561 I'm like, that is not here on the bike. 394 00:25:44.661 --> 00:25:45.441 Like, where is it? 395 00:25:46.321 --> 00:25:51.162 Like, it's something simple that it could look up a manual, but it still gets stuff wrong. 396 00:25:51.302 --> 00:25:52.722 So AI is awesome. 397 00:25:52.762 --> 00:25:55.343 But just like an employee, it can make mistakes. 398 00:25:56.205 --> 00:26:02.089 So

I like to use AI, and then you still need to sense check the AI to see if it makes sense. 399 00:26:02.770 --> 00:26:09.295 Most people are just letting it run wild, and then they wonder why they just have shit popping out of their business all the time. 400 00:26:09.875 --> 00:26:11.657 Or they're using it to automate content. 401 00:26:12.436 --> 00:26:23.170 I'm not gonna throw shade on him, but one of our students, I literally sent him a text, I was like, hey dude, I love your Higgs field reel that you did, but you misspelled the fucking city name of the property that you were promoting. 402 00:26:23.310 --> 00:26:26.975 You should probably sense check your AI before you post stuff. 403 00:26:27.637 --> 00:26:29.778 Like, you can't just let it run wild. 404 00:26:29.998 --> 00:26:32.959 AI is awesome, but it needs to be supervised just like an employee. 405 00:26:33.559 --> 00:26:35.099 So I'll get off that soapbox. 406 00:26:35.139 --> 00:26:36.420 I'll let Ryan keep rolling here. 407 00:26:36.880 --> 00:26:38.360 But it's amazing. 408 00:26:38.460 --> 00:26:39.681 And it saves you so much time. 409 00:26:39.721 --> 00:26:43.742 But it needs guardrails and process and context for it to do its job properly. 410 00:26:43.982 --> 00:26:47.323 Yeah, to stress it out, you need to have your process figured out. 411 00:26:47.403 --> 00:26:52.404 You can't you can't depend on AI to go out and figure this process out for you. 412 00:26:52.984 --> 00:26:55.985 You can do it'll do chunks and you can give it a task to go and do it. 413 00:26:56.025 --> 00:27:02.207 But you can't you can't say, hey, build me a full lead gen system that's going to go find me some short term rentals and give me the address and phone number. 414 00:27:02.707 --> 00:27:03.567 That's just not going to work. 415 00:27:03.587 --> 00:27:05.248 You're going to be playing with that for a year. 416 00:27:05.948 --> 00:27:12.753 But what we've done is we've taken a proven process that we know for a fact that's work, works very well. 417 00:27:13.374 --> 00:27:14.915 And then we found a way to automate it. 418 00:27:14.935 --> 00:27:16.136 Same thing with revenue management. 419 00:27:16.456 --> 00:27:18.958 We didn't go and say, hey, can you make my revenue management better? 420 00:27:18.998 --> 00:27:20.939 We said, this is how we do revenue management. 421 00:27:20.959 --> 00:27:22.380 This is how it's been tested and proven. 422 00:27:22.841 --> 00:27:26.824 Now, how do we get AI to just take over the exact same job that we've been doing today? 423 00:27:27.404 --> 00:27:28.884 Same thing with listing optimization. 424 00:27:29.004 --> 00:27:30.205 We're not reinventing the wheel. 425 00:27:30.825 --> 00:27:36.566 We already have the framework and secrets to do the actual listing optimization, but we did it by hand. 426 00:27:36.606 --> 00:27:39.747 We have the ALE framework that we use, and it works really well. 427 00:27:40.207 --> 00:27:48.369 So now we took that context, we

took that proven framework, and then we gave it to AI to do that job for us with guardrails. 428 00:27:48.429 --> 00:27:50.349 We didn't come out and make this stuff up with AI. 429 00:27:50.409 --> 00:27:54.590 So if you think you're going to go and start developing with AI solely without the ideas 430 00:27:59.373 --> 00:28:26.174 can you I was just trying to send a file to somebody in this chat and it wasn't working we can't send files to people I don't know bud I was just going to give some nuggets because I got two sheets here full of leads for Destin Florida and Fort Myers Florida and I figured there's probably somebody here in that market that I could pawn it off to if anybody's in Destin and you want the leads just drop your email in the chat as a thank you from us for hanging out on a Thursday night here 431 00:28:27.649 --> 00:28:31.751 So I just want to show you guys the example that I did. 432 00:28:31.771 --> 00:28:35.954 So we just ran from Fort Myers, Florida, that we did that at the starting of the call. 433 00:28:36.934 --> 00:28:39.556 These are all the leads that it just spit out. 434 00:28:40.176 --> 00:28:45.499 Put a one in the chat if you would like to have these like 30 leads from a snap of a finger. 435 00:28:48.480 --> 00:28:48.881 There you go. 436 00:28:49.101 --> 00:28:51.182 Anybody in Fort Myers, Florida, put your email in there. 437 00:28:53.198 --> 00:28:53.398 Yeah. 438 00:28:53.879 --> 00:28:56.741 So, and take a look at, I just want to point out a couple of things. 439 00:28:56.781 --> 00:28:58.103 Look at this star rating here. 440 00:28:58.223 --> 00:29:01.546 I can't, for some reason won't let me highlight the row, but it's right there in the middle. 441 00:29:02.587 --> 00:29:07.952 These are brutal properties in Fort Myers, Florida, pretty popular market. 442 00:29:08.714 --> 00:29:13.837 And their revenue, like these annual revenue, some of them are pretty bad, but you got some pretty high ones here. 443 00:29:13.897 --> 00:29:20.261 So you got 170 grand and these people are 4.71 star, 4.76 star. 444 00:29:20.922 --> 00:29:27.086 So if you actually reach out to this person, there's a lot of pain that this person's probably having. 445 00:29:27.466 --> 00:29:33.570 So right away, we can see that, hey, there's some pain here and there's probably some people here that you can go and help out. 446 00:29:33.930 --> 00:29:43.842 and making a loom video on a property that has a 4.62 star rating that's bringing in 134 grand, depending on the property, there's probably a lot of easy work that you can do there. 447 00:29:44.082 --> 00:29:49.869 Just whipping it up in shape and getting the listing done and being a property, a decent property management manager 448 00:29:50.430 --> 00:29:52.672 And these people will probably be all over you. 449 00:29:53.492 --> 00:30:00.517 So I just want to show you guys that this is the kind of stuff that we can generate within minutes using AI, but it's a proven process. 450 00:30:00.577 --> 00:30:01.597 It's not something that we made up. 451 00:30:01.958 --> 00:30:04.219 This is a framework that we've tested. 452 00:30:04.439 --> 00:30:05.200 We've played around with. 453 00:30:05.820 --> 00:30:11.604 And then this spreadsheet here just will drop into your go high level and everything else is automated. 454 00:30:12.084 --> 00:30:16.087 So now if you take a look at it, we've derived probably about 30 leads. 455 00:30:17.168 --> 00:30:17.388 We. 456 00:30:18.590 --> 00:30:22.851 there's probably not, so right here, this was just a raw data, so I didn't filter them out. 457 00:30:22.871 --> 00:30:26.872 So we got a lot of likely and confirmed, and we have a couple that are unverified. 458 00:30:26.912 --> 00:30:28.233 So I would probably filter this out. 459 00:30:28.533 --> 00:30:30.753 We would probably end up with something like 25 leads. 460 00:30:31.354 --> 00:30:38.976 That would automatically drop into your go high level, your CRM, and then those calls and those text message will automatically start happening. 461 00:30:39.656 --> 00:30:43.897 So now we've taken the human element completely out of the UI 462 00:30:48.187 --> 00:30:49.628 which to me is super sick. 463 00:30:50.569 --> 00:30:53.451 I live in Canada and I can't even use this system. 464 00:30:53.711 --> 00:30:55.812 So that's a huge pain point for me. 465 00:30:55.832 --> 00:30:56.733 In Canada, we can't do that. 466 00:30:56.773 --> 00:31:06.760 So I built this solely for everybody in Secrets and all you guys so that you guys could generate these leads and actually build your business without having to manually do everything. 467 00:31:07.120 --> 00:31:16.066 So drop your email if you're in Fort Myers, Florida and you want this lead sheet and Destin, Florida, and we will get those out to you. 468 00:31:18.532 --> 00:31:18.752 All right. 469 00:31:20.614 --> 00:31:24.398 How many people here want to do Facebook ads or want to see, actually, how many people? 470 00:31:24.418 --> 00:31:31.945 Put a one in the chat if you do Facebook ads online to get new owners. 471 00:31:34.027 --> 00:31:38.671 And either if you want to do it or you already do do it, put one in the chat. 472 00:31:40.807 --> 00:31:41.427 Starting them now. 473 00:31:41.547 --> 00:31:41.808 Cool. 474 00:31:42.088 --> 00:31:42.448 I like it. 475 00:31:43.088 --> 00:31:54.254 Julie, to answer your question earlier, I don't want to jump off without answering that question, but the revenue manager that we set up at the AI Summit has a memory and you don't have to keep those spreadsheets. 476 00:31:54.374 --> 00:31:57.036 All that stuff is getting put into the spreadsheet. 477 00:31:57.756 --> 00:32:01.458 It's actually going into a memory in a database where it could read over and over again. 478 00:32:01.498 --> 00:32:04.240 So that's how it knows what it's done in the past. 479 00:32:04.380 --> 00:32:09.883 And that's how it analyzes if the price changes that you've done actually

work. 480 00:32:12.339 --> 00:32:16.481 Okay, so I'm going to get out of here and I'm going to touch a little bit on Facebook ads. 481 00:32:16.501 --> 00:32:21.703 We got maybe another 5-10 minutes, but we're going to be sending this to you guys just as a little bonus. 482 00:32:21.863 --> 00:32:25.284 So you guys can start taking a look at what people are doing in Facebook. 483 00:32:25.384 --> 00:32:27.185 It's definitely ramping up. 484 00:32:27.305 --> 00:32:30.466 We did Facebook ads for a little bit and it worked really well. 485 00:32:31.046 --> 00:32:32.126 So we were getting a lot of leads. 486 00:32:32.146 --> 00:32:33.347 So I can't say that it doesn't work. 487 00:32:34.167 --> 00:32:39.791 But what is hard about Facebook ads is we want to find out what your competitor is doing. 488 00:32:40.312 --> 00:32:45.556 So what we're going to do is we're going to end up sending this over to you guys after the call because I can't send files. 489 00:32:45.576 --> 00:32:46.997 But we're going to send you a spy skill. 490 00:32:47.137 --> 00:32:49.719 And this spy skill, what it's going to do is it's going to go into your Meta account. 491 00:32:50.119 --> 00:32:55.764 And it's going to go look for people that are running ads in your market and bring you those ads so you can analyze them. 492 00:32:56.264 --> 00:32:59.507 You could find out what hooks they're using, what the frequency is. 493 00:33:00.187 --> 00:33:02.509 We're not going to go too much in depth where we can get the impressions, all that. 494 00:33:02.549 --> 00:33:03.530 That's a whole different system. 495 00:33:03.550 --> 00:33:07.594 But I just want you to be able to go out there and see what other people are doing. 496 00:33:07.634 --> 00:33:08.715 So you're not left out in the dust. 497 00:33:08.735 --> 00:33:11.638 Because visibility is what's going to make you float ahead. 498 00:33:11.678 --> 00:33:19.906 If you can see what your competitors are doing, and if you can do what's working for them, it just puts you in a little bit more, a better position. 499 00:33:20.346 --> 00:33:25.071 So what I've done here is I've connected my cloud code to my Meta. 500 00:33:25.944 --> 00:33:27.647 And the way that I did that is very easy. 501 00:33:27.667 --> 00:33:28.468 I'm not going to go through it. 502 00:33:28.508 --> 00:33:29.930 I'm just going to do a quick brief on it. 503 00:33:30.270 --> 00:33:36.058 It's the settings, connectors, add new connector. 504 00:33:36.479 --> 00:33:38.622 And then from there, you put the Meta link in there. 505 00:33:38.742 --> 00:33:40.685 And you can see here, I already have it connected. 506 00:33:42.810 --> 00:33:45.172 So what I want to do is, and we're going to give you this skill. 507 00:33:45.272 --> 00:33:49.975 So we're going to send everybody this skill that you're registered from the webinar, along with a little, little loom video on how to do this. 508 00:33:50.796 --> 00:33:56.821 But what I want to do now is, Hey dude, I want to use my meta spy ad feature. 509 00:33:57.341 --> 00:34:02.725 And I would like to spy on some ads that are in somebody named me a market. 510 00:34:05.047 --> 00:34:05.928 Come on, give me a market. 511 00:34:06.148 --> 00:34:08.590 Who's got, who wants to know what Facebook ads are going on in the market? 512 00:34:08.630 --> 00:34:09.170 Give me your market. 513 00:34:11.615 --> 00:34:12.616 All right, kid, Coral it is. 514 00:34:14.217 --> 00:34:18.360 Florida is not super big on ads, so we're going to take a look at what's going on there. 515 00:34:19.281 --> 00:34:22.603 But we'll see what we can come up with. 516 00:34:22.763 --> 00:34:26.106 In the meantime, does anybody have any questions of what I just talked about while this kind of cooks? 517 00:34:26.566 --> 00:34:27.507 I like how you call them, dude. 518 00:34:29.239 --> 00:34:29.779 He's my dude. 519 00:34:30.621 --> 00:34:31.001 Hey, dude. 520 00:34:31.803 --> 00:34:33.946 He doesn't always get called dude. 521 00:34:34.046 --> 00:34:34.907 I'll have to say that. 522 00:34:34.988 --> 00:34:38.693 Sometimes there's other words that come out instead of dude. 523 00:34:38.713 --> 00:34:40.496 Kyle Randall. 524 00:34:40.556 --> 00:34:41.438 I was calling it a lot. 525 00:34:44.861 --> 00:34:46.763 All right, so SDR, Property Management and Co-host. 526 00:34:46.783 --> 00:34:48.424 So that's what I wanna go hunt down for. 527 00:34:48.444 --> 00:34:49.585 Let's go have a look. 528 00:34:49.785 --> 00:34:52.668 Which creative format do you want in the short list? 529 00:34:53.068 --> 00:34:55.470 I'm gonna go, ah, let's go both. 530 00:34:55.831 --> 00:34:57.873 So it's gonna look for ads that have videos. 531 00:34:58.173 --> 00:35:00.515 Gonna look for ads that has carousels and images. 532 00:35:02.052 --> 00:35:05.633 I seen something Kyle Randall 38 30 is a popular we should have did that one. 533 00:35:06.113 --> 00:35:07.734 Um, that one's probably got a lot of ads. 534 00:35:07.854 --> 00:35:08.834 I did Nashville. 535 00:35:08.874 --> 00:35:11.695 That one had a lot of ads, massive amounts of ads in Nashville. 536 00:35:11.755 --> 00:35:13.716 So if anybody's in Nashville, this is where you want to go. 537 00:35:13.736 --> 00:35:16.456 Look, there's people going crazy on ads over there. 538 00:35:17.297 --> 00:35:18.637 Um, but let's just see what this brings up. 539 00:35:19.957 --> 00:35:23.238 One thing I would say if you run this and nobody's running ads, good. 540 00:35:23.739 --> 00:35:24.459 Be the first one. 541 00:35:24.879 --> 00:35:25.999 That's a wide open market. 542 00:35:28.140 --> 00:35:28.320 Yeah. 543 00:35:32.477 --> 00:35:33.518 By the way, I love 30A. 544 00:35:33.718 --> 00:35:35.619 I'll be down there next month for a golf tournament. 545 00:35:36.099 --> 00:35:36.619 So nice. 546 00:35:38.140 --> 00:35:39.621 It's a busy place. 547 00:35:41.142 --> 00:35:41.722 It's amazing. 548 00:35:44.024 --> 00:35:49.527 And just a heads up too, for the UI method,

the automated UI method, it works exactly as if you were a person. 549 00:35:49.547 --> 00:35:58.372 So if there's a condo or there's big tree areas, it doesn't sometimes work the greatest, but it'd be the same thing on you on Google Maps trying to go find that property that's covered in a bunch of trees. 550 00:35:59.172 --> 00:36:05.957 But Florida is like markets like Florida, Nashville, where there's a lot of standalone homes, beach houses, California. 551 00:36:06.617 --> 00:36:15.883 Those markets do really, really well in the UI method because they're pretty wide open and beach houses are really easy to find either through Google Maps, Google Earth, Street View and all that fun stuff. 552 00:36:16.463 --> 00:36:16.704 All right. 553 00:36:17.624 --> 00:36:23.748 So it's going to broaden that here and it's going to come back with some ads and then we're going to see on what ads that comes up. 554 00:36:24.088 --> 00:36:27.130 Put a one in the chat if this would be useful for you, if you can go and take a look at 555 00:36:29.160 --> 00:36:30.541 what's going on in your market for ads. 556 00:36:30.701 --> 00:36:33.604 And like Mike said, if there's no ads, you know what to be doing. 557 00:36:34.585 --> 00:36:40.890 We'll send him the skill and we'll send him a little, we'll send everybody a little Loom video on how to connect it up and get it to work. 558 00:36:40.910 --> 00:36:42.651 You guys should be able to run this tonight fairly easy. 559 00:36:44.113 --> 00:36:44.633 Sweet. 560 00:36:46.955 --> 00:36:48.136 Yeah, Brian's got a question here. 561 00:36:48.176 --> 00:36:52.480 So you guys are hooking us up with the UI method this summit next week. 562 00:36:55.582 --> 00:36:57.384 So he wants to go high level, so he wants everything. 563 00:36:59.420 --> 00:37:05.561 Um, Brian, send, actually, I think Diego from my team is in here. 564 00:37:06.661 --> 00:37:10.822 Um, Brian, send me a DM or something on Instagram. 565 00:37:11.702 --> 00:37:15.283 I'll just put my handle in here and I'll have Diego from my team reach out to you. 566 00:37:15.603 --> 00:37:20.404 And, um, we can get on a call to figure out where you're at with everything. 567 00:37:21.344 --> 00:37:25.525 We talk a lot about high level because everybody that's in the, in our mastermind already, they already have it. 568 00:37:25.565 --> 00:37:26.485 So we'll figure something out. 569 00:37:27.430 --> 00:37:28.470 So we are pulling some ads. 570 00:37:29.231 --> 00:37:31.492 So we see Lux stays ad preview. 571 00:37:31.512 --> 00:37:32.672 So Lux stays is pretty big. 572 00:37:32.712 --> 00:37:34.313 PMI, this is coming out of Miami. 573 00:37:34.373 --> 00:37:34.953 Not sure why. 574 00:37:37.294 --> 00:37:38.874 So we do have some ads coming up. 575 00:37:40.895 --> 00:37:43.576 So we're going to tear down one of these ads. 576 00:37:43.796 --> 00:37:44.356 Let's do. 577 00:37:45.677 --> 00:37:48.038 Now it's going to pull the entire creative down and destroy the ad.

578 00:37:48.138 --> 00:37:53.780 And it's going to tell you exactly what's going on with that ad, how to recreate it, give me the URL, and give you all that fun stuff. 579 00:37:54.463 --> 00:37:56.465 Virginia, I'll go over the details here in a minute, too. 580 00:37:56.766 --> 00:38:00.790 I want to let Ryan give you guys some game, and then I'll give you the goods on the summit. 581 00:38:01.912 --> 00:38:02.072 Yeah. 582 00:38:02.512 --> 00:38:03.674 This is it. 583 00:38:03.694 --> 00:38:03.994 We're done. 584 00:38:04.014 --> 00:38:04.475 We're wrapped up. 585 00:38:04.495 --> 00:38:05.336 So I got this ad here. 586 00:38:05.376 --> 00:38:06.998 This ad's probably been running for a bit. 587 00:38:08.074 --> 00:38:11.035 luxury vacation rental owners along Florida's Gulf Coast? 588 00:38:11.495 --> 00:38:20.417 If you are handling Airbnb, 18% of every booking on a premium property in one of the best vacation markets in the entire country, there is a better way. 589 00:38:20.957 --> 00:38:29.699 Let's Save Vacations manages luxury Gulf Coast vacation rentals with a direct booking platform that keeps commission in your pocket instead of Airbnb's. 590 00:38:30.159 --> 00:38:32.280 Click below to see if your property qualifies. 591 00:38:32.820 --> 00:38:34.940 A guest said after booking direct with us, 592 00:38:37.778 --> 00:38:42.059 So what does anybody talk, like, does anybody think that this ad is AI? 593 00:38:42.319 --> 00:38:43.360 I just want to get some feedback. 594 00:38:43.580 --> 00:38:45.300 Put a one in the chat if you think this ad is AI. 595 00:38:45.821 --> 00:38:47.421 Put a two in the chat if you think it's real. 596 00:38:48.722 --> 00:38:49.962 It's kind of small on my screen. 597 00:38:49.982 --> 00:38:52.223 I want to, like, see it in the middle. 598 00:38:52.963 --> 00:38:54.183 Can I, let's see if I can make it bigger. 599 00:38:54.543 --> 00:38:55.864 I would, usually you could open the link. 600 00:38:55.884 --> 00:38:57.544 Like, you could, it'll give you the link and you could open it. 601 00:38:57.584 --> 00:38:58.385 This is just kind of a. 602 00:38:59.745 --> 00:39:01.966 Home and a much calmer experience than the. 603 00:39:03.446 --> 00:39:05.227 I don't think it's AI because of the echo. 604 00:39:06.084 --> 00:39:08.250 If it was AI, the voice would be pretty pristine. 605 00:39:08.270 --> 00:39:09.654 So I think this is actually a true ad. 606 00:39:11.788 --> 00:39:13.369 But it has a low impression count. 607 00:39:13.450 --> 00:39:15.071 So it wasn't a very good ad. 608 00:39:15.491 --> 00:39:19.835 So you can tell right now that this is probably not an ad that you want to copy because it's low impression. 609 00:39:20.376 --> 00:39:23.338 So this is going to give you a list of all the ads that are going down in your market. 610 00:39:23.759 --> 00:39:24.679 And then you can grade them. 611 00:39:24.940 --> 00:39:26.481 And it's actually giving you the impression. 612 00:39:26.501 --> 00:39:29.924 So anybody who's got a high impression count, you're going to know that, hey, guess what? 613 00:39:30.324 --> 00:39:31.626 This person's probably crushing it. 614 00:39:31.726 --> 00:39:32.767 And they're getting a lot of clicks. 615 00:39:32.887 --> 00:39:38.592 And that might be an ad that I want to maybe, I don't want to copy it, but it's maybe some framework that I want to use in my own ad. 616 00:39:40.268 --> 00:39:41.609 Um, so yeah, so that's it. 617 00:39:41.669 --> 00:39:44.472 This is how we spy on our competitors to find out what they're doing. 618 00:39:45.353 --> 00:39:52.399 This is how we grow our business using the UI method, using AI with a proven strategy and a proven method and then revenue management. 619 00:39:53.843 --> 00:39:55.124 It doesn't have to be complicated. 620 00:39:55.164 --> 00:40:03.087 We connected one tool and we gave it one prompt and we got all kinds of data, which, I mean, Price Labs is great, but you have to do individual listings. 621 00:40:03.167 --> 00:40:13.032 You can create a spreadsheet that has 10 tabs, one tab per property, and then you can have your VAs go through it and see what they can find, or you can go through it or have your revenue manager go through it. 622 00:40:13.969 --> 00:40:21.175 Those are the three big wins that I've gotten in my in my portfolio, which really helped me nail down pricing. 623 00:40:21.195 --> 00:40:24.837 I haven't been able to use the UI method, but I wish I could. 624 00:40:25.398 --> 00:40:32.103 And then finding out what my competitors are doing and see who's doing ads in my market, and then we were able to launch our own ads and get quick 625 00:40:32.223 --> 00:40:33.244 quite a bit. 626 00:40:33.364 --> 00:40:39.209 We launched ads for, I think, two months and we got in three units out of it within within three months. 627 00:40:39.369 --> 00:40:41.491 And our regulations here are completely bonkers. 628 00:40:41.971 --> 00:40:43.132 So Facebook ads do work. 629 00:40:43.152 --> 00:40:44.813 You just have to know how to use them and target them. 630 00:40:45.574 --> 00:40:47.615 The UI method works incredibly well. 631 00:40:48.845 --> 00:40:51.566 And the revenue management has been a game changer for us in AI. 632 00:40:52.367 --> 00:40:53.607 So that's all I got for you today. 633 00:40:53.748 --> 00:40:56.389 I hope you guys come and hang out with us at the AI Summit. 634 00:40:57.429 --> 00:41:05.033 Ryan, real quick, we're going to cover how many of you are posting regularly on social media for your business. 635 00:41:05.574 --> 00:41:11.717 Put a one in the chat if you're posting at least once a day, which is like minimum. 636 00:41:12.177 --> 00:41:13.537 We got 35 people in here. 637 00:41:13.777 --> 00:41:16.398 I'm seeing three ones, four, including Riley. 638 00:41:16.898 --> 00:41:18.038 Virginia is two mean no. 639 00:41:18.598 --> 00:41:20.059 One is yes, two is no. 640 00:41:20.179 --> 00:41:20.959 Or maybe two a day. 641 00:41:20.979

--> 00:41:22.059 Does that mean two a day? 642 00:41:22.179 --> 00:41:22.579 That's good. 643 00:41:23.059 --> 00:41:24.440 It's better, right? 644 00:41:25.120 --> 00:41:31.481 So one thing that we'll cover at the summit too, and I'll talk more about the summit here in a minute. 645 00:41:31.501 --> 00:41:35.302 I won't take up too much of your time, but I want to give you a breakdown of what we're going to be covering. 646 00:41:35.362 --> 00:41:35.942 Two means no. 647 00:41:36.062 --> 00:41:37.482 OK, so good. 648 00:41:38.302 --> 00:41:40.283 So zero, not good, but understood. 649 00:41:41.083 --> 00:41:49.187 So one thing that we will cover too is how to use AI to also generate content for you, especially about your properties. 650 00:41:49.387 --> 00:41:55.651 And so the nice thing that I like to do, I'm assuming most of you probably follow me on Instagram. 651 00:41:56.551 --> 00:42:01.892 But one thing that we do is we test a ton of content through trial reels that you guys will never see. 652 00:42:02.692 --> 00:42:05.393 But Instagram just allows us to test content. 653 00:42:05.473 --> 00:42:08.954 And then the ones that perform the best, we post those to my actual feed. 654 00:42:09.774 --> 00:42:22.037 So if you could use AI to make 15 different versions of the same video and test those on trial reels on Instagram as an example, you're going to have a lot more data points. 655 00:42:22.617 --> 00:42:22.817 Right. 656 00:42:23.418 --> 00:42:31.065 You look at someone like Alex Hormozzi, he spends two full days a week to prep for his content and then a full day filming. 657 00:42:31.165 --> 00:42:32.967 And that's why he has so much content. 658 00:42:33.007 --> 00:42:40.835 But then he uses AI to make different versions of that content, which is why he puts out over a thousand pieces of content a week across all the platforms. 659 00:42:41.135 --> 00:42:44.537 So when you have tools like this, again, you still want to pay attention. 660 00:42:44.557 --> 00:42:45.737 You still want to know what to look for. 661 00:42:45.757 --> 00:42:46.938 You still want to give a direction. 662 00:42:47.438 --> 00:43:02.185 But when you can use it to make different variations of the same thing and test different hooks and test different ad angles and things like that, that's when you're going to be able to move with a lot more speed because Instagram in particular with trial rails, it doesn't punish you if you put out shitty content. 663 00:43:02.245 --> 00:43:03.525 It's like it's trial. 664 00:43:03.605 --> 00:43:04.386 We'll see how it does. 665 00:43:04.746 --> 00:43:06.527 If it's good, then it can go to your feed. 666 00:43:07.127 --> 00:43:12.691 Then my tip is use the tool that Ryan just showed you to analyze your competitors ads, which is great. 667 00:43:12.731 --> 00:43:14.413 Then you can get good ideas for angles. 668 00:43:14.533 --> 00:43:18.736 But what I want to do is I want to test a ton of stuff on trial reels. 669 00:43:19.096 --> 00:43:22.859 And then the best performers, I just turn those into ads. 670 00:43:23.400 --> 00:43:25.001 The ones that are going to do the best, cool. 671 00:43:25.081 --> 00:43:29.724 Then let me put some money behind those because they've already proven well with an organic post. 672 00:43:30.465 --> 00:43:32.306 Then boost the hell out of that through an ad. 673 00:43:33.167 --> 00:43:34.589 So you want to be testing stuff. 674 00:43:34.749 --> 00:43:42.717 So the AI is going to allow you to test more and test faster, find your winners, put some money behind the winners, and then you're good. 675 00:43:43.417 --> 00:43:55.109 Because the reality was, you know, even 12 months ago, I mean, I've spent multiple, probably close to seven figures at this point on ads over the years across all the different businesses. 676 00:43:56.141 --> 00:44:00.624 I have lost a ton of money on ads because you just don't know. 677 00:44:00.684 --> 00:44:05.847 Like you test stuff and in order to get enough impressions, you have to spend money to get enough impressions. 678 00:44:06.368 --> 00:44:14.073 So when I say like test, I'm talking 30, 40, 50, 60, $70,000 in a month on ads across different businesses. 679 00:44:14.633 --> 00:44:15.714 Sometimes they flop. 680 00:44:16.434 --> 00:44:25.837 Now we're in an age with AI and trial reels and all this other stuff that you can test stuff for free using some tools, and then you pick the winners and put some ad money behind that. 681 00:44:26.517 --> 00:44:33.159 So I'm just giving you perspective from somebody that's done it manually a lot over the years on how you can leverage these tools. 682 00:44:33.980 --> 00:44:34.200 So... 683 00:44:35.079 --> 00:44:37.680 I want to talk about a couple other things that we're going to cover at the summit. 684 00:44:37.840 --> 00:44:43.543 And again, I look at applying AI to your business to increase your income and decrease your expenses. 685 00:44:44.204 --> 00:44:54.709 And also to allow your current team of people, if you have a team of humans that are doing stuff in your business, I want them to be able to focus more on the hospitality of your guests. 686 00:44:55.389 --> 00:44:57.530 We interviewed Steve Resnick on the podcast today. 687 00:44:57.710 --> 00:44:58.511 He's in our boardroom. 688 00:44:58.531 --> 00:44:59.311 He's in our community. 689 00:44:59.932 --> 00:45:02.593 Ranked number one property manager in the country. 690 00:45:02.813 --> 00:45:05.595 They have 115 listings in Ocean City, New Jersey. 691 00:45:06.355 --> 00:45:11.658 And the common theme that they talked about the whole time was the level of hospitality. 692 00:45:12.318 --> 00:45:15.940 And they gave an example where they are leveraging the hell out of AI. 693 00:45:16.241 --> 00:45:17.401 And he will be at the summit. 694 00:45:17.761 --> 00:45:18.922 You will be able to talk to him. 695 00:45:18.962 --> 00:45:20.123 He's an amazing guy. 696 00:45:20.932 --> 00:45:22.255 He's built his

own apps. 697 00:45:22.275 --> 00:45:25.382 He's super sharp, and he's using a ton of these tools in his business. 698 00:45:25.863 --> 00:45:30.252 But his whole team is obsessively focused around the guest experience, and 699 00:45:30.898 --> 00:45:31.938 He gave a simple example. 700 00:45:31.958 --> 00:45:38.739 He's like, in the past, my team would have to do a bunch of revenue management and all of these other administrative things. 701 00:45:39.019 --> 00:45:45.161 Now, because we've dialed all this stuff in, they had a guest, I think it was a week ago that Kim was telling us, Mike, I think it was last week. 702 00:45:45.201 --> 00:45:46.921 They had a guest that was staying at one of their properties. 703 00:45:46.941 --> 00:45:51.242 They had a dog and they were chatting with the guests and the dog has cancer. 704 00:45:51.382 --> 00:45:55.282 And they were like, I wish we had a bed here that he could be comfortable. 705 00:45:55.302 --> 00:45:56.483 He's clearly in pain. 706 00:45:56.503 --> 00:45:57.823 He's not comfortable on this rug. 707 00:45:58.703 --> 00:46:02.768 They sent somebody on their team because they had all their tools dialed in to go. 708 00:46:03.288 --> 00:46:04.550 They got notified immediately. 709 00:46:04.570 --> 00:46:06.312 It created a task in their dashboard. 710 00:46:06.392 --> 00:46:11.658 A team member went out, bought a special rug and dog bed for the dog, brought it over. 711 00:46:12.399 --> 00:46:14.101 They were over the moon. 712 00:46:14.801 --> 00:46:15.662 And that's how you have... 713 00:46:16.463 --> 00:46:25.772 I think he's got over 1500 reviews with an average review score of 4.96 across 115 properties because they're just focused on hospitality. 714 00:46:25.812 --> 00:46:32.358 The team is focused on hospitality and they leverage the tools to automate all of the operational back office things. 715 00:46:33.259 --> 00:46:39.805 So when we think about what we want to talk about at the summit to take more of the tasks off you and your team's plate, 716 00:46:40.741 --> 00:46:44.243 there's a few different buckets that I think about, right? 717 00:46:44.383 --> 00:46:47.605 So for dates, by the way, it's September 29th and 30th. 718 00:46:47.645 --> 00:46:49.887 It's coming up in 11 days, okay? 719 00:46:50.467 --> 00:46:55.630 But when I think about the different buckets that I want to talk through, oh, damn, I screwed up. 720 00:46:56.771 --> 00:46:57.731 I guess we're going to wing it here. 721 00:46:57.791 --> 00:46:58.412 I'm just going to tell you, 722 00:46:59.343 --> 00:47:02.786 I think about the revenue management getting that dialed in, right? 723 00:47:02.806 --> 00:47:04.007 We talked a little bit about that. 724 00:47:04.187 --> 00:47:06.990 Ryan teased it out and showed you how to run a couple of different things. 725 00:47:07.030 --> 00:47:19.561 But when we're talking about like using it for revenue management, I'm talking about it's trained on your properties, on your revenue management strategy, and it's flagging things that are costing you bookings and it's making suggestions. 726 00:47:19.722 --> 00:47:22.924 And if you choose, you can allow it to just make those changes for you. 727 00:47:23.665 --> 00:47:33.168 I would recommend and Ryan sets it up so that you have to approve those changes because we want you to review it first, but it's going to flag all of these opportunities to make some tweaks to get you more bookings. 728 00:47:33.749 --> 00:47:34.409 You approve it. 729 00:47:35.009 --> 00:47:38.950 And Ryan, when you were building this for yourself, it was like slow season for you. 730 00:47:39.170 --> 00:47:40.711 And I think I don't want to miss you. 731 00:47:40.731 --> 00:47:42.452 So you tell me, you've told me this a few times. 732 00:47:43.512 --> 00:47:44.312 How many bookings did you get? 733 00:47:44.332 --> 00:47:46.593 It was within like a two or three day window. 734 00:47:48.048 --> 00:47:49.189 Yeah. 735 00:47:49.309 --> 00:47:51.771 As soon as we started using it, we saw an increase in bookings. 736 00:47:52.111 --> 00:47:54.993 And I have a few people that started using it and they're sending me messages. 737 00:47:55.934 --> 00:47:56.715 Seth is one of them. 738 00:47:56.755 --> 00:47:57.655 Seth is in secrets. 739 00:47:57.715 --> 00:47:59.797 He ran it after the summit. 740 00:48:00.873 --> 00:48:05.136 the next day he got $14,000 in bookings the next day. 741 00:48:05.436 --> 00:48:10.579 And he was like, Hey, like it found a bunch of stuff that I thought I was doing right, but I obviously wasn't. 742 00:48:11.200 --> 00:48:14.682 And then the week after that, he messaged me again with another $9,000 booking. 743 00:48:15.242 --> 00:48:18.684 So that was, and he said, I ran it again and I got another $9,000 booking. 744 00:48:18.764 --> 00:48:19.585 I did the same thing. 745 00:48:19.985 --> 00:48:23.627 We started getting bookings instantly because it's, it's looking at everything. 746 00:48:23.747 --> 00:48:26.869 It's looking at the big picture and it's really tearing it down. 747 00:48:26.909 --> 00:48:28.210 So it was slow season for us. 748 00:48:28.250 --> 00:48:28.911 We built it out. 749 00:48:29.711 --> 00:48:36.158 And then our ADR has shot up by about between 20 and 25% in the last six months. 750 00:48:37.151 --> 00:48:39.473 So just that alone increased quite a bit. 751 00:48:40.353 --> 00:48:50.361 The whole point of this summit, the whole reason why I wanted to do this was because a lot of people have tried to figure out the AI thing and doing webinars like this is great. 752 00:48:50.981 --> 00:48:57.306 But when we only have an hour to teach things, there's not time to sit with you and help you implement it. 753 00:48:57.366 --> 00:49:01.589 So the whole philosophy of why we did this was let's get people in the room for two days 754 00:49:02.450 --> 00:49:04.712 We're going to teach a topic just like we just did. 755 00:49:05.332 --> 00:49:13.637 And then

we're going to take another 45 minutes to an hour where we're going to walk around the room and make sure that you install it and that you're using it and you're comfortable and it's working. 756 00:49:13.978 --> 00:49:15.679 And then we're going to move to the next topic. 757 00:49:16.199 --> 00:49:23.504 So it's literally a workshop where Ryan is literally sitting over your shoulder helping you set this up and make sure it's running. 758 00:49:23.664 --> 00:49:25.365 And then we're going to move on to the next topic. 759 00:49:25.806 --> 00:49:28.587 So we're going to be covering AI Revenue Manager, 760 00:49:29.948 --> 00:49:33.311 this whole AI ad strategy, AI automated content. 761 00:49:34.391 --> 00:49:42.597 We've got, we'll probably dive into, I mean, I'll probably have you tease out some of the bookkeeping stuff that you've been doing, which is sick to automate your bookkeeping. 762 00:49:42.817 --> 00:49:44.638 That, again, I'm a CPA. 763 00:49:44.678 --> 00:49:47.800 So I'm like, and as an entrepreneur, you need to know your freaking numbers. 764 00:49:47.840 --> 00:49:49.101 So we'll tease that out a little bit. 765 00:49:49.782 --> 00:49:51.423 I'm gonna do a session on GrokBot. 766 00:49:51.883 --> 00:49:57.427 I've used OpenClaw, I've used Hermes, and I wanna show you how to use this more, I'm gonna do a session on GrokBot. 767 00:49:57.907 --> 00:50:04.049 There's a million use cases in your business, but a lot of your time is probably spent in your emails and scheduling and doing all these things. 768 00:50:04.069 --> 00:50:14.412 So I want to show you how to set up GrockBot very easily as your personal assistant to read your emails, schedule meetings for you, reviewing your calendar, doing a lot of personal assistant stuff. 769 00:50:15.052 --> 00:50:21.134 Now, I have a full-time personal assistant, but I've set this up to test it to see, you know, is it working properly? 770 00:50:21.174 --> 00:50:22.655 She's flagging stuff, it's flagging stuff. 771 00:50:23.537 --> 00:50:23.957 It's great. 772 00:50:24.398 --> 00:50:26.160 Some of you can't afford a personal assistant yet. 773 00:50:26.300 --> 00:50:26.800 That's fine. 774 00:50:27.241 --> 00:50:30.284 But I want to show you how to use this thing for a hundred bucks a month. 775 00:50:30.584 --> 00:50:33.827 I don't even think I'm anywhere near my usage on GrokBot for that. 776 00:50:35.289 --> 00:50:36.930 But I set it up and it's working great. 777 00:50:36.950 --> 00:50:39.773 So I want to show you how to use some of that stuff. 778 00:50:40.194 --> 00:50:41.215 Then we're going to get into, 779 00:50:43.621 --> 00:50:45.422 all the UI method stuff that we're talking about. 780 00:50:46.123 --> 00:50:47.084 How do we automate that? 781 00:50:47.184 --> 00:50:50.206 Riley's gonna go through, show you that whole high level CRM. 782 00:50:50.566 --> 00:50:58.233 Ryan's gonna layer in some of getting all this set up to our Cortex platform inside of the CRM so that it's automatically scraping those leads for you. 783 00:51:00.214 --> 00:51:05.018 All of those different processes you're gonna have installed in your business before you go home. 784 00:51:05.679 --> 00:51:07.981 So it's split out over two days. 785 00:51:08.201 --> 00:51:09.242 At the end of the first day, 786 00:51:10.218 --> 00:51:13.200 We're also going to have a ton of networking and masterminding sessions. 787 00:51:14.020 --> 00:51:17.282 And after every event, we send out a blind survey. 788 00:51:17.422 --> 00:51:22.666 So I can't see who responded and what their responses were, but I always want to make the events better and better and better. 789 00:51:23.206 --> 00:51:26.008 And one of the themes was I want even more time for building. 790 00:51:26.328 --> 00:51:29.910 So we scaled back the amount of volume of content that we're doing. 791 00:51:29.970 --> 00:51:34.573 We tweaked some of the topics and we added more build time and more masterminding time. 792 00:51:35.590 --> 00:51:46.774 So on the first day, we're gonna have, I think from 4.30 to seven, we'll have like an after party networking, we'll have some food, some drinks, we'll fire up the golf simulator, set up the basketball hoop. 793 00:51:47.214 --> 00:51:55.477 If you've never been to the Freedom Factory, I literally built this thing selfishly, so I had an excuse to write off my golf simulator, a pickleball court and a basketball hoop in my office. 794 00:51:56.317 --> 00:51:57.558 And I have my own event space. 795 00:51:58.178 --> 00:52:02.602 So we have a ton of fun there, and then we have our own private space that we can do events. 796 00:52:02.642 --> 00:52:05.745 So it's my own version of Rob Dyrdek's Fantasy Factory. 797 00:52:06.306 --> 00:52:06.686 I love it. 798 00:52:06.766 --> 00:52:07.427 It's a blast. 799 00:52:07.747 --> 00:52:13.973 And you also get to experience Salem in not quite October, but just before it starts to get really crazy. 800 00:52:13.993 --> 00:52:17.996 If you've never been to Salem in the fall around Halloween, 801 00:52:18.837 --> 00:52:22.381 It's the number one place that's visited during Halloween season in the world. 802 00:52:22.462 --> 00:52:23.563 It's where the witch trials happened. 803 00:52:23.723 --> 00:52:24.384 It's nuts. 804 00:52:24.664 --> 00:52:27.508 And I have the only themed hotel in Salem. 805 00:52:27.628 --> 00:52:28.809 So it gets pretty crazy. 806 00:52:29.070 --> 00:52:34.696 So if you go to strsecrets.com slash AISummit in the number two, 807 00:52:35.811 --> 00:52:36.672 You can grab a ticket. 808 00:52:37.192 --> 00:52:38.513 Tickets are $497. 809 00:52:38.913 --> 00:52:40.154 Okay. 810 00:52:40.234 --> 00:52:41.635 It is dirt cheap. 811 00:52:42.195 --> 00:53:01.708 We made it as cheap as humanly possible to cover the cost of all the food and flying in Ryan from Podunk, Canada, wherever the hell he lives, make sure he's put up, feed him, fly Riley up from wherever he's at along the beach in North Carolina,

make sure that we get all the right people in the room to deliver as much value to you guys over two days. 812 00:53:01.728 --> 00:53:01.828 Okay. 813 00:53:03.577 --> 00:53:14.174 And then you leave with all of this stuff installed in your business instead of wasting all this time on YouTube and watching some knuckleheads on BiggerPockets or wherever else that don't know shit about AI that are trying to teach you AI. 814 00:53:14.836 --> 00:53:17.600 Ryan's a computer engineer by trade, which I didn't even realize. 815 00:53:18.680 --> 00:53:19.981 He's super sharp with this stuff. 816 00:53:20.222 --> 00:53:21.103 He knows how to build it. 817 00:53:21.243 --> 00:53:23.926 He has a full-time development team behind him. 818 00:53:23.946 --> 00:53:30.555 He's got four or five full-time devs on his team now that are constantly building these tools for people in our community. 819 00:53:31.116 --> 00:53:35.842 And we're going to tease out our new Cortex software that Ryan's been building the last six months, which... 820 00:53:36.523 --> 00:53:38.904 We've got 20 people beta testing right now. 821 00:53:39.764 --> 00:53:41.124 And I talked to Menapace. 822 00:53:41.304 --> 00:53:46.665 I should just publish what he said as just a testimonial because he's losing his mind over how amazing it is. 823 00:53:46.805 --> 00:53:48.346 He was fired up about it. 824 00:53:48.746 --> 00:53:52.547 So he's probably going to like buy you a car when he comes to something. 825 00:53:52.567 --> 00:53:55.707 He's like, dude, he literally said the best money I've ever spent in my life. 826 00:53:56.107 --> 00:54:03.329 So coming from somebody that's running 70 properties now with a decent sized team, he's like by far the best. 827 00:54:04.276 --> 00:54:05.257 tech I've ever used. 828 00:54:05.637 --> 00:54:07.859 And he's saving so much time and energy. 829 00:54:08.399 --> 00:54:10.000 So we'll walk you guys what that looks like. 830 00:54:10.200 --> 00:54:11.281 And it's just going to be a ton of fun. 831 00:54:11.881 --> 00:54:17.425 So September 29th and 30th, it's 497 bucks. 832 00:54:19.127 --> 00:54:20.888 Is this East coast versus West coast type of beef? 833 00:54:21.008 --> 00:54:23.349 No, this is just, they call me Boston Mike. 834 00:54:23.530 --> 00:54:24.250 It's getting late. 835 00:54:24.350 --> 00:54:25.491 Boston Mike comes out. 836 00:54:25.851 --> 00:54:30.655 It's like, he comes out when it's late and he's tired and he brings a little bit of fire. 837 00:54:31.095 --> 00:54:33.817 And I like to bust Ryan and Riley's job sometimes. 838 00:54:35.441 --> 00:54:37.062 Yeah, Julie's a West Coast gal. 839 00:54:39.524 --> 00:54:40.204 All right, cool. 840 00:54:40.525 --> 00:54:42.246 Any other questions before we wrap up? 841 00:54:43.247 --> 00:54:44.508 I'd highly encourage you guys... 842 00:54:45.808 --> 00:54:46.248 Touche. 843 00:54:46.749 --> 00:54:47.289 Touche, Mike. 844 00:54:47.389 --> 00:54:49.631 I'd highly encourage you guys to get your butts to Boston. 845 00:54:49.671 --> 00:54:53.153 I'm telling you, if you talk to anybody that went to the first one, they will say it was lights out. 846 00:54:53.753 --> 00:54:55.154 We've made a ton of improvements. 847 00:54:55.355 --> 00:54:57.316 I also upgraded the hell out of my Wi-Fi. 848 00:54:57.516 --> 00:55:02.579 I spent like five grand on some IT guy to put in all these ubiquity Wi-Fi discs. 849 00:55:03.160 --> 00:55:05.421 I could run the Pentagon out of this place at this point. 850 00:55:05.581 --> 00:55:07.923 So there's no Wi-Fi issues in here. 851 00:55:08.403 --> 00:55:09.084 It's going to be great. 852 00:55:09.784 --> 00:55:09.944 So 853 00:55:11.045 --> 00:55:13.567 I would love to hang out with you guys at the Freedom Factory. 854 00:55:13.587 --> 00:55:16.990 I'd love to host you at my hotel if we have availability still. 855 00:55:17.951 --> 00:55:18.871 I don't know if we do. 856 00:55:19.011 --> 00:55:22.034 It's probably pretty tight, but there will be other places in the area that you could stay. 857 00:55:22.894 --> 00:55:25.957 And just meet some great people, honestly. 858 00:55:26.097 --> 00:55:33.302 Like, hang out with Ryan in person, hang out with Mike in person, hang out with Steve Resnick, number one property manager in the country. 859 00:55:33.603 --> 00:55:34.503 Go pick his brain. 860 00:55:34.523 --> 00:55:36.885 He knows a thing or two about running a successful business. 861 00:55:37.366 --> 00:55:40.268 And we've got some serious operators in this room, right? 862 00:55:40.628 --> 00:55:41.590 I've said it for a long time. 863 00:55:41.630 --> 00:55:47.078 There's other people out there that are way better marketers than me that like to show off their cars and their fancy houses and all this shit. 864 00:55:48.826 --> 00:55:54.812 We have the best operators and the best training on how to scale a short-term rental management company on planet Earth. 865 00:55:55.353 --> 00:55:56.995 We are the best in the world at what we do. 866 00:55:57.535 --> 00:56:07.125 So much so that now I'm having conversations with the CEOs of Away Day, of Monarch, of all these huge companies with thousands upon thousands of doors of like, man, what are you guys doing with these smaller operators? 867 00:56:07.165 --> 00:56:11.370 They're way more advanced than some of these folks with three, four, 500 doors that we're buying. 868 00:56:12.398 --> 00:56:14.222 Like we are really good at what we do. 869 00:56:14.943 --> 00:56:22.879 And I'm super grateful for the community that we have, because when you meet some of our community members, they just have an abundance mindset and they want to help each other out. 870 00:56:23.441 --> 00:56:29.105 You saw Julie bantering in there with Maggie and some other people, Chris Price, Chris Price, a beast. 871 00:56:29.265 --> 00:56:30.045 Are you coming to this? 872 00:56:30.085 --> 00:56:32.407 Chris is people should just come and talk to you. 873 00:56:32.587 -->

00:56:35.548 Chris is working on like a $20 million hotel deal. 874 00:56:36.209 --> 00:56:40.712 I didn't even know that other thing you were doing with, with Joel, by the way, I just talked to Isaac. 875 00:56:40.732 --> 00:56:43.934 You're doing some other massive development deal with Joel. 876 00:56:44.234 --> 00:56:46.175 He's got a bunch of STRs that he's managing. 877 00:56:46.255 --> 00:56:46.875 He's a beast. 878 00:56:47.936 --> 00:56:49.677 There's so many amazing people in the community. 879 00:56:50.358 --> 00:56:50.538 Um, 880 00:56:51.504 --> 00:56:53.104 Yeah, Maggie, I'd love to see you again, too. 881 00:56:53.224 --> 00:56:54.665 Tell Greg to come out this time, too. 882 00:56:55.585 --> 00:56:57.786 Unless he's jamming out somewhere on the road. 883 00:56:58.626 --> 00:57:00.646 Oh, Chris. 884 00:57:00.986 --> 00:57:03.807 Yeah, he's too busy building his new $20 million hotel. 885 00:57:03.967 --> 00:57:04.327 It's all right. 886 00:57:04.567 --> 00:57:06.388 I'll see him next time. 887 00:57:07.028 --> 00:57:08.448 Anyway, this was fun. 888 00:57:09.108 --> 00:57:11.889 Can we put a one in the chat if you got some value from Ryan tonight? 889 00:57:12.769 --> 00:57:15.150 Again, this is like very, very tip of the iceberg. 890 00:57:15.430 --> 00:57:15.870 Like, just... 891 00:57:16.610 --> 00:57:20.612 get with this dude for two days straight, your world is going to be completely different. 892 00:57:20.652 --> 00:57:24.655 I guarantee you that anybody that's working with him will echo this. 893 00:57:25.575 --> 00:57:28.377 I'm very selective with who I put in the spotlight. 894 00:57:28.437 --> 00:57:35.921 Ryan is one of those folks who's a good hearted human being, and he's really freaking good at what he does, like really good world class. 895 00:57:36.541 --> 00:57:36.702 So 896 00:57:37.602 --> 00:57:38.883 Ryan, appreciate you, buddy. 897 00:57:39.023 --> 00:57:43.526 Mike, thank you for hanging out and always adding value all day, every day. 898 00:57:43.806 --> 00:57:46.368 Everybody else, hope you guys have an amazing evening. 899 00:57:46.928 --> 00:57:51.151 And go to strsecrets.com slash AISummit in the number two. 900 00:57:51.791 --> 00:57:52.531 Grab your ticket. 901 00:57:52.591 --> 00:57:56.414 I think we had less than 20 tickets left, and we're about to do a big email blast. 902 00:57:56.454 --> 00:57:58.715 So we're going to fill it up in the next couple days. 903 00:57:58.755 --> 00:58:00.777 So go grab your tickets now before they're gone. 904 00:58:01.437 --> 00:58:02.918 This isn't some sales thing. 905 00:58:02.938 --> 00:58:04.038 We sold it out last time. 906 00:58:04.058 --> 00:58:05.919 I'm telling you right now, we're going to sell it out again. 907 00:58:05.959 --> 00:58:12.841 So if you want to get there, grab your ticket now, drive your hotel, grab an Airbnb, whatever you want to do, and come hang out with us in a couple weeks. 908 00:58:13.642 --> 00:58:14.462 Thanks for hanging out. 909 00:58:14.942 --> 00:58:21.364 We'll get you guys the replays as soon as they're available, get you those resources that Ryan promised you, and we'll talk to you soon. 910 00:58:22.505 --> 00:58:23.125 Thanks, everybody. 911 00:58:23.145 --> 00:58:25.766 See you guys.