Flatiron Investors Managing Partner Laurel Touby sat down with Mark Ghermezian, the founder of mobile marketing company Appboy. This company is one of the most innovative tech companies operating in NYC. The technology Appboy has created powers the mobile marketing of companies like Lyft, Soundcloud, Etsy, and Urban Outfitters.
Mark discusses how he started his company, trends in the marketing industry, hurdles in building a startup, and lessons learned in raising venture funding.
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