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Top SEO Expert Shares Link Building Strategies that Actually Work
Introduction:
I recently had the pleasure of interviewing Brian Kato, a seasoned SEO expert, on my SEO Video Show podcast. Brian shared some incredibly valuable insights on link building strategies that actually work in 2023. In this post, I'll summarize the key takeaways from our discussion.
Main Takeaways:
Focus on topical relevance, not vanity metrics. Brian emphasized not getting caught up in vanity metrics like domain authority and page authority. Google doesn't care about these "unicorn" metrics made up by SEO tools. Instead, focus on topical relevance between the content you're linking from/to.
Tier your links and build links to your links. Brian is a big proponent of tiered link building. The first few tiers should be extremely topically relevant, high-quality content links. As you go down the tiers, you can get a bit more aggressive. Also, build links to your links to amplify their power.
Leverage AI tools like GPT. Brian shared how he leverages AI tools like the GPT Chrome extension to generate topically-related keywords and content ideas in Google Sheets. This takes a lot of manual work off your plate.
Use RSS feeds strategically. Subscribe to RSS feeds from topically relevant, high-authority sites in your niche. Republish and summarize this content while linking back to amplify relevance.
Syndicate and promote your content. Share and syndicate your content through social media and other channels. Then build links pointing back to those social shares and syndicated content properties.
Google Sheets backlinks still work. Despite what some say, strategically building links in public Google Sheets can still be effective if done for topical relevance.
Test extensively. Brian emphasized the critical importance of continuously testing strategies to see what works, even if some "experts" claim a tactic no longer works. Don't just blindly accept hearsay.Conclusion:
Brian shared a ton of invaluable real-world advice on link building strategies that deliver results in 2023 and beyond. By focusing on relevance, tiering links strategically, leveraging technology like AI, and relentlessly testing, you can build high-quality backlinks at scale to boost rankings.