TRANSCRIPT 🔗
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[SPEAKER_01]: Hello and welcome to SEO 101 on WMR.FM.
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[SPEAKER_01]: Episode number 527.
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[SPEAKER_01]: This is Ross Dunn CEO of Step 4th Web Marketing and my co-host is my company Senior SEO Scott Fanac.
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[SPEAKER_01]: Well, Scott, you're going to join me for a night of camping.
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[SPEAKER_01]: That's pretty cool.
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[SPEAKER_00]: I can't wait.
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[SPEAKER_00]: We're going to be so cold.
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[SPEAKER_00]: It's going to be ridiculous.
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[SPEAKER_01]: But yeah.
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[SPEAKER_01]: Well, at least we can have fires this time of year.
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[SPEAKER_00]: Yeah.
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[SPEAKER_00]: Oh, yes.
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[SPEAKER_00]: That'll make it better.
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[SPEAKER_01]: Yes, much, much, finally going to get away and do a little camp.
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[SPEAKER_01]: And yeah, have a way.
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[SPEAKER_00]: So safe way to put the fire in the tent.
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[SPEAKER_00]: We're looking.
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[SPEAKER_00]: Oh, I'm sure.
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[SPEAKER_00]: Sure.
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[SPEAKER_00]: There's was built.
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[SPEAKER_00]: I'll bring some rocks in.
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[SPEAKER_00]: It'll be fun.
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[SPEAKER_01]: They're totally non-flammable.
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[SPEAKER_01]: Alright, well let's jump into some non SEO news.
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[SPEAKER_01]: Google makes more name changes.
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[SPEAKER_01]: What's this all about?
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[SPEAKER_00]: I love this.
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[SPEAKER_00]: Um, so you remember when Google changed the name of Google data studio to look her studio and you and I and everybody thought this is just stupid.
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[SPEAKER_00]: It's a terrible name.
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[SPEAKER_00]: Well, it's back to data studio.
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[SPEAKER_00]: They have officially changed the name back.
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[SPEAKER_00]: Um, I actually went looking through some of our old shows because I thought I was sure one
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[SPEAKER_00]: like a New Year's prediction one year that they were going to change the name back and I can't find a record of that so I don't maybe we thought about saying maybe we said it but it wasn't in our show notes I'm not sure but I was sure we predicted that at some point but maybe not so they the studio will remain largely unchanged the transition should be seamless so if you're using it currently you shouldn't have to worry about anything like I was in it today and it just
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[SPEAKER_00]: Google Looker Studio is now Google Data Studio.
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[SPEAKER_00]: And that was it, everything else seemed the same.
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[SPEAKER_00]: For anybody out there wanting more, they have also now introduced Data Studio Pro.
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[SPEAKER_00]: Data Studio Pro is designed for organizations that require more control AI features, deeper integration within Google Cloud for expertise, great security, things like that.
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[SPEAKER_00]: There is a more advanced version for those that need it and want it and feel like paying for it.
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[SPEAKER_00]: I have no experience with the pro, at least not yet.
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[SPEAKER_00]: The most available go there, we'll see what it has to offer, but at least the name is better.
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[SPEAKER_00]: So there we go.
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[SPEAKER_01]: wonderful.
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[SPEAKER_01]: We'll see how that pans out.
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[SPEAKER_01]: I just love how they changed the name.
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[SPEAKER_01]: And you know what?
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[SPEAKER_01]: This is the one time I'm thrilled.
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[SPEAKER_01]: I hated Looker Studio.
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[SPEAKER_01]: But it's like, prowler studio.
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[SPEAKER_01]: It just sounded like something really creepy.
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[SPEAKER_01]: I don't know.
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[SPEAKER_01]: Anyway, okay.
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[SPEAKER_01]: So let's get back to script here.
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[SPEAKER_01]: SEO News.
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[SPEAKER_01]: Google Marks 2026 core update rollout is now complete.
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[SPEAKER_01]: This update started on March 27th and we talked about it back then.
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[SPEAKER_01]: And ended April 8th.
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[SPEAKER_01]: Any volatility experience with the update should be over by now.
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[SPEAKER_01]: As always, if you were impacted by this, well,
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[SPEAKER_01]: You need to focus on helpful, reliable, authoritative people first content to help improve the next update.
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[SPEAKER_01]: Here's the article, I'm trying to get used to jumping in and here so we've got some good video.
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[SPEAKER_01]: This is the article from Search Engine Land.
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[SPEAKER_01]: And it says here, Google's first 2026 Core Update finished its 12-day rollout, you can now assess impact and adjust your content strategy.
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[SPEAKER_01]: It's written by Danny Goodwin and has some good picks and pits there and tips, pits with the heck of a pit.
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[SPEAKER_01]: And tips and talks about some of his links to some of the past core updates as well.
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[SPEAKER_01]: All right, what's next here?
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[SPEAKER_01]: Google search to penalize back button hijacking schemes.
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[SPEAKER_00]: Yes, so
Load full transcript
if you are involved in any kind of back button hijacking, you might want to consider removing or disabling that.
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[SPEAKER_00]: Google has reported a rise in back button hijacking and has decided to finally take action.
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[SPEAKER_00]: So what is back button hijacking?
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[SPEAKER_00]: If you're sitting there listening to me thinking I'm crazy and saying weird words.
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[SPEAKER_00]: So what it is is it is when a website interferes with a user's browser navigation preventing the back button from sending them to the last visited page.
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[SPEAKER_00]: So instead the button may be used to send users to pages.
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[SPEAKER_00]: They've never even visited before or to otherwise prevent them from normally browsing the web.
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[SPEAKER_00]: So starting on June 15th, if you are doing this on your website, Google will begin enforcement and start handing up penalties.
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[SPEAKER_00]: So just don't don't do it.
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[SPEAKER_00]: I've definitely seen it occasionally online or you hit back a bunch and then it just stops and will let you go pass a certain point and things like that.
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[SPEAKER_00]: Luckily our clients have never encountered it on a client website or even in doing it audit.
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[SPEAKER_00]: But I think I'll add it as an item list in my audit.
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[SPEAKER_00]: It's just in case I do find it.
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[SPEAKER_00]: I'll make sure to check for it.
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[SPEAKER_00]: But don't hijack that back button.
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[SPEAKER_00]: Google is finally doing something.
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[SPEAKER_00]: So that's good.
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[SPEAKER_01]: Don't thank God.
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[SPEAKER_01]: I mean, I don't know how much teeth it has.
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[SPEAKER_01]: I hopefully they're really, really at being active because Nothing infuriates me more.
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[SPEAKER_01]: They're I will never spend money on a site to try to hijack me I guess in those cases.
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[SPEAKER_01]: They're probably trying to get you sure ads.
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[SPEAKER_01]: I don't know what it's Draft completely Draft.
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[SPEAKER_01]: I don't know what they're thinking All right Google is testing jumping to AI mode directly from AIOs on desktop
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[SPEAKER_01]: This is a back in January, Google added a show more button to the bottom of AI overviews that would take a user directly into AI mode.
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[SPEAKER_01]: This was implemented on mobile searches.
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[SPEAKER_01]: Google is now testing this functionality on desktop.
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[SPEAKER_01]: Next up, Google is fixing a search console bug that inflated impression counts.
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[SPEAKER_00]: Isn't this great?
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[SPEAKER_00]: So we actually had something similar when Google had the whole num equals 100 thing back in August or September or something last year and numbers are bananas.
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[SPEAKER_00]: Well, I guess it's May of 2025.
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[SPEAKER_00]: So about a year now, Google has been misreporting data impressions due to a logging error.
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[SPEAKER_00]: Correct you correctly.
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[SPEAKER_00]: What?
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[SPEAKER_00]: What is that that I wrote in the show that's currently correct data?
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[SPEAKER_00]: I'm assuming I should say correct data will start rolling out in corrections.
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[SPEAKER_00]: That's the word.
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[SPEAKER_00]: Corrections will start rolling out in the coming weeks.
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[SPEAKER_00]: Google said you may notice a decrease in impressions and search console, performance reports, clicks and other metrics were not affected by the error and the issue is affected
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[SPEAKER_00]: data logging only.
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[SPEAKER_00]: As this issue rolled, as this fix rolls out, reported impressions will decrease decrease.
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[SPEAKER_00]: So don't panic.
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[SPEAKER_00]: If you start to see things look bad, that's just what they always were.
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[SPEAKER_00]: You've just been spoiled with incorrect inflated data for a year.
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[SPEAKER_00]: So things will even out.
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[SPEAKER_00]: At least the click data and rankings and other stuff was correct apparently.
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[SPEAKER_00]: Let's we find out in six months.
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[SPEAKER_00]: Oh, that was also wrong, but right now they say
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[SPEAKER_01]: All right, all right, well let's take a quick break and we come back we're going to talk about Google spam reports.
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[SPEAKER_01]: Welcome back to SEO101 on WMR.fm hosted by myself, Ross Dunn, CEO of Step 4th Web Marketing and my company senior SEO, Scott Fanac.
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[SPEAKER_01]: Okay, Google's spam reports can trigger manual actions and may be shared with site owners.
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[SPEAKER_01]: Google has noted that it may use spam reports submissions to take manual actions against violations.
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[SPEAKER_01]: Previously, Google has stated that spam reports were only used for improving Google's spam detection algorithms and not for manual actions.
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[SPEAKER_01]: Oh my god, they changed their word.
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[SPEAKER_01]: How could they ever change what they were talking about before?
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[SPEAKER_01]: I didn't, wow.
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[SPEAKER_01]: Anyway, I can't even
speak.
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[SPEAKER_01]: That doesn't help.
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[SPEAKER_01]: Google says, and to quote, send whatever you write in the submission report verbatim to the site owner to help them understand the context of the manual action.
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[SPEAKER_01]: We don't include any other identifying information when we notify the site owner.
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[SPEAKER_01]: As long as you avoid including personal information in the open text field, the report remains anonymous.
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[SPEAKER_01]: Oh my gosh,
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[SPEAKER_01]: The best part about this is that SEO is that encounter spam websites actually have a slight chance of doing something about it when sites are being beat out by Spammers, perhaps we finally have a way to have those sites removed.
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[SPEAKER_01]: Hmm.
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[SPEAKER_01]: I'll believe it.
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[SPEAKER_01]: When I see it, but we'll see.
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[SPEAKER_01]: All right, local SEO news.
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[SPEAKER_01]: The repeat post feature is now live.
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[SPEAKER_01]: What's this element?
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[SPEAKER_00]: Yeah, so after testing this repeat post feature, a few months back, Google has now officially made it live to all users.
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[SPEAKER_00]: So with this new future, when posting a new offer or event to your Google Business profile, you can set the post to repeat daily, weekly, or monthly.
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[SPEAKER_00]: So this feature is not available on regular update posts, but again, just events and offers.
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[SPEAKER_00]: If your business has a weekly rhythm like a Wednesday trivia night or Friday happy hour, you no longer have to repost them manually every week.
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[SPEAKER_00]: We've added a repeat drop-down for events and offers so that they can automatically, sorry, so that they can update automatically.
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[SPEAKER_00]: It is a simple way to keep your customers informed without adding another task to your to-do list.
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[SPEAKER_00]: How it works is the next time you create a post, just select the frequency that fits your schedule, and it will stay updated on search and maps.
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[SPEAKER_00]: up.
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[SPEAKER_01]: I like it and even we're enhancements to that area is a good thing.
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[SPEAKER_01]: I know Rose are local SEO in house.
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[SPEAKER_01]: She's always working with Google posts and appreciates any of these increases and improvements are always a good thing.
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[SPEAKER_00]: Good reminder.
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[SPEAKER_00]: So far.
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[SPEAKER_00]: Center that link to make sure she sees that.
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[SPEAKER_01]: Yeah definitely if she's probably already
knows a bit it's worth a shot.
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[SPEAKER_01]: She's always keeping
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[SPEAKER_01]: It's inexplicable, I don't know, whatever.
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[SPEAKER_01]: Quote, this is a quote from Google.
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[SPEAKER_01]: Do not solicit reviews that include specific content, including content that identifies a staff number, unquote.
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[SPEAKER_01]: So for those of you who are quite intelligently being saying, please, you know, like tell your staff to say, you know, if you leave a message or review and you put my name in it, I'll get a boat up a bonus.
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[SPEAKER_01]: and businesses have being able to build reviews that way and give credits to their staff.
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[SPEAKER_01]: It's not undo solicitation.
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[SPEAKER_01]: People aren't going to go and leave a review that's positive simply because they've been asked to.
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[SPEAKER_01]: And they're mentioning a staff member, which is good for staff morale.
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[SPEAKER_01]: It's good for boost building the company service quality.
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[SPEAKER_01]: There's nothing wrong with this, but these idiots have put this in here that this is now against their guidelines.
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[SPEAKER_01]: Merchants requesting that staff solicitor reviews that includes specific content, including content that identifies a staff member, is against guidelines.
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[SPEAKER_01]: Just so weird.
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[SPEAKER_01]: How do they get an ever, like, how do you enforce that?
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[SPEAKER_00]: I guess if you had a business where suddenly they're getting, I don't know, huge numbers of reviews every day that includes staff names, Google my pick.
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[SPEAKER_00]: This looks fishy.
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[SPEAKER_00]: I mean, that could be totally legit, but that might be like a trigger.
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[SPEAKER_00]: But even still, like, how does that prove anything?
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[SPEAKER_00]: Like, what if you're a staff member that you're just in your exceptional and then your businesses,
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[SPEAKER_01]: reviews get you know penalized from Google because people love you like I don't know yeah I mean I you're right I mean if they they could see a ton of this happening it always included stop members it could look bad again makes no sense that this is a bad thing even soliciting reviews is not bad
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[SPEAKER_01]: In theory, it's, me, this whole thing.
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[SPEAKER_00]: Anyway, getting reviews can be hard enough as it is.
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[SPEAKER_00]: Why are they making it even harder for legit businesses, right?
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[SPEAKER_00]: Like that's a legit thing to do.
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[SPEAKER_01]: So it's not like, don't, yeah, don't incentivize reviews.
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[SPEAKER_01]: That I get.
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[SPEAKER_01]: you don't tell people you're going to give them something for a review.
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[SPEAKER_01]: That's not cool.
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[SPEAKER_01]: That that is clearly incentivizing someone at least something that could be fake.
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[SPEAKER_01]: But just genuinely asking them to leave a review and yeah, mention your staff member if they did a good job.
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[SPEAKER_01]: Grow up, Google.
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[SPEAKER_01]: teenagers, they're just trouble.
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[SPEAKER_01]: All right, Mueller files, Google says it can handle multiple URLs to the same content.
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[SPEAKER_01]: Well, this shouldn't be a surprise.
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[SPEAKER_01]: I'll take this once and see get the next one here.
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[SPEAKER_01]: A person had posted a Reddit that they had did a site redesign and switched themes.
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[SPEAKER_01]: During this switch, their URLs changed to remove slash recipe from the path.
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[SPEAKER_01]: Later, they later realized that despite the URL changing,
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[SPEAKER_01]: The old URLs remain visible to Google, and we're worried about penalties related to the duplication.
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[SPEAKER_01]: You know, this share the screen here, we can share the articles by Roger Monty on Search Engine Journal.
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[SPEAKER_01]: John Mueller responded to the post, says, it's fine, but you're making it harder on yourself.
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[SPEAKER_01]: Google will pick one to keep, but you might have preferences.
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[SPEAKER_01]: There is no penalty or ranking emotion if you have multiple URLs going to the same content.
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[SPEAKER_01]: Almost all sites have it in variations.
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[SPEAKER_01]: A lot of technical SEO is basically search engine whispering, being consistent with hints and monitoring to see that they get picked up.
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[SPEAKER_01]: search engine whispering who with the engine whispers what if that's taken quick register the domain today s e whisperer dot com i'd rather taken so yeah there's got to be a company now that's named at her or will be very soon all right well this next one's joyous i love this please do go ahead
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[SPEAKER_00]: Yeah, so I was working on an SEO audit last week, actually.
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[SPEAKER_00]: And I, you know, I don't see new things very often, so it's really cool when I learned something new, even if it's as useless as this, it was still kind of funny.
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[SPEAKER_00]: So, everybody's heard of 404 errors.
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[SPEAKER_00]: But have you ever heard of 418 stats code before 18 error?
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[SPEAKER_00]:
Well, I hadn't, and it popped up in screaming frog a bunch.
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[SPEAKER_00]: And it said, 418,
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[SPEAKER_00]: Usually, it'll be like 404, not found, 302 redirect, 301 redirect.
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[SPEAKER_00]: Well, it's said, 418, I am a T-pot.
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[SPEAKER_00]: And I'm like, what the heck is this?
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[SPEAKER_00]: So my first reaction is this client's been hacked.
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[SPEAKER_00]: There's some weird crap going on on this website.
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[SPEAKER_00]: And I was like, it kind of was a little bit stressful at first, and I don't even know what this could be or how to figure out what this is.
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[SPEAKER_00]: It seems so technical.
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[SPEAKER_00]: Well,
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[SPEAKER_00]: It turned out, this is according to AI overviews.
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[SPEAKER_00]: I should have looked it up in other places, but I didn't because AI makes us lazy sometimes.
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[SPEAKER_00]: But AI overview said that the HTTP 418 IMATPOT error is a humorous Easter egg status code defined in 1998.
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[SPEAKER_00]: And I guess, again, in 2014, that indicates a server refuses to brew coffee because it is fundamentally a teapot.
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[SPEAKER_00]: Well, generally in joke, it is sometimes used as a light-hearted way to block automated bots, crawlers, or suspicious requests acting as a polite refusal.
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[SPEAKER_00]: And as I read, do you show a picture of a teapot?
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[SPEAKER_00]: I think about this now, I'm thinking about this now.
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[SPEAKER_00]: And this particular audit that I did, Ross had done sort of a mini technical audit because their site had major issues a few months back.
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[SPEAKER_00]: And they came to us because they're having trouble.
16:46.835 --> 16:53.362
[SPEAKER_00]: And it turned out their site had been blocking all bots for a camera when it was like three or four years.
16:53.782 --> 16:57.186
[SPEAKER_00]: Their traffic went to nothing for years before they noticed.
16:57.206 --> 16:58.547
[SPEAKER_00]: Like how is that even possible?
16:58.847 --> 17:02.271
[SPEAKER_00]: How do you not realize your site is crashing?
17:02.251 --> 17:07.396
[SPEAKER_00]: I was even telling Ross this particular site had some like 80,000 internal linking errors.
17:07.816 --> 17:11.820
[SPEAKER_00]: They had thousands of a broken affiliate links throughout their site.
17:12.100 --> 17:14.523
[SPEAKER_00]: Like, how do they not notice for so long they stopped making money?
17:14.943 --> 17:15.263
[SPEAKER_00]: I don't know.
17:15.744 --> 17:22.030
[SPEAKER_00]: But that's probably this 418 would have come from some of their weird HT access blockages probably.
17:22.150 --> 17:25.794
[SPEAKER_01]: Well, and in their defense, this is just a passion site they do on the side.
17:25.814 --> 17:26.935
[SPEAKER_01]: It's not like it's their income.
17:26.995 --> 17:28.036
[SPEAKER_01]: I think that would have changed.
17:28.096 --> 17:29.297
[SPEAKER_01]: How did they see this stuff?
17:29.317 --> 17:30.418
[SPEAKER_01]: Yeah.
17:30.398 --> 17:36.388
[SPEAKER_01]: Yeah, it's it's mind blowing that Anyway, I love the T-bot.
17:36.408 --> 17:37.270
[SPEAKER_01]: That's just the best.
17:38.191 --> 17:39.874
[SPEAKER_01]: I can't believe we haven't heard of that.
17:40.135 --> 17:42.599
[SPEAKER_01]: And I'm 29 years have never heard of such a thing.
17:42.619 --> 17:46.045
[SPEAKER_01]: And I think it's fantastic to be surprised.
17:46.025 --> 17:47.928
[SPEAKER_00]: Yeah, in 1998.
17:48.049 --> 17:51.274
[SPEAKER_00]: So this was a thing that began when step forth was one year old.
17:51.715 --> 17:53.779
[SPEAKER_00]: Yes, and we've never heard of it.
17:54.500 --> 17:56.022
[SPEAKER_00]: I don't know how it hasn't come up.
17:56.043 --> 17:56.383
[SPEAKER_00]: We've done.
17:56.403 --> 17:58.427
[SPEAKER_00]: I don't know how many audits I've done now.
17:58.467 --> 18:00.931
[SPEAKER_00]: I was just say thousands, but I definitely haven't done thousands.
18:01.412 --> 18:03.836
[SPEAKER_00]: But I've done a lot of audits and a couple hundreds.
18:04.317 --> 18:06.942
[SPEAKER_00]: Easily hundreds hundreds easily without a doubt.
18:07.122 --> 18:07.763
[SPEAKER_00]: Yeah.
18:08.975 --> 18:11.959
[SPEAKER_01]: Well, yeah, good episode.
18:11.999 --> 18:18.507
[SPEAKER_01]: I think and you know what listeners we would love to know what you'd like to hear from the podcast.
18:19.208 --> 18:28.840
[SPEAKER_01]: We feel like it's time for a shake up some changes to make this podcast a little more appealing to everyone and you know.
18:28.820 --> 18:43.256
[SPEAKER_01]: I would love to get some feedback, so if you do have any, please do, maybe put it through our contact page on Step4.com, that's STEPF or RTH.com, just go to the contact page and just, you know, let us know.
18:43.557 --> 18:44.518
[SPEAKER_01]: What are your thoughts?
18:44.878 --> 18:49.083
[SPEAKER_01]: How would you like the podcast to grow and change?
18:50.184 --> 18:56.211
[SPEAKER_01]: It's been doing the same thing for, well, I've been doing it 17 years, it just blows my mind.
18:56.613 --> 19:02.219
[SPEAKER_01]: and it's hasn't changed a lot and I think it's time.
19:02.239 --> 19:04.202
[SPEAKER_01]: So I would love to get your feedback on that.
19:04.522 --> 19:10.489
[SPEAKER_01]: We also of course have our Facebook group easily found by searching SEO 101 podcast on Facebook.
19:10.509 --> 19:13.312
[SPEAKER_01]: However, it's kind of dead.
19:14.093 --> 19:14.633
[SPEAKER_01]: It's crickets.
19:15.374 --> 19:20.880
[SPEAKER_01]: So that may be people abandoning Facebook, which I can't blame you, or just lack of interest.
19:21.221 --> 19:26.046
[SPEAKER_01]: But that's another place you can leave your messages and I'd love to hear.
19:27.072 --> 19:35.185
[SPEAKER_01]: Well, on behalf of myself, Ross Dunn, CEO of Step 4th Web Marketing and my company, Senior SEO Scott Fanac, thank you very much for joining us today.
19:36.266 --> 19:37.929
[SPEAKER_01]: If you have any questions, remember where to go?
19:38.129 --> 19:39.351
[SPEAKER_01]: We just mentioned it.
19:39.451 --> 19:40.774
[SPEAKER_01]: It's great if you can go there.
19:41.194 --> 19:46.422
[SPEAKER_01]: Have a great week and remember to remember to tune into future episodes which are every week on WMR.
19:47.144 --> 19:47.624
[SPEAKER_00]: God FM.
19:48.766 --> 19:50.008
[SPEAKER_00]: Thanks for listening, everybody.