Jeff Palmer is the founder of Case Acceptance Academy, which specializes in training dental offices and their teams how to increase their case acceptance. Now case acceptance means he teaches dentists and their teams a hyper effective and systematic method to ethically sell dentistry in a way that increases their revenue and profit and simultaneously creates an amazing patient experience and I've seen some of his training and I have to say some of his tips would work for any of our businesses.

Screw The Commute Podcast Show Notes Episode 128

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03:33 Tom's introduction to Jeffrey Palmer

08:49 You can't script out a sales call

14:05 Deciding to go off to entrepreneurship

22:12 Taking control of the call

25:25 The best and worst parts about working for yourself

28:02 Sponsor message

28:43 A typical day for Jeff and how he stays motivated

34:50 Parting thoughts for us Screwballs

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