Full Transcript for PTs Are Overthinking Everything

00:03:20.295 --> 00:03:23.299 on Instagram, a platform, by the way, 00:03:23.538 --> 00:03:25.721 which has AI running in the background. 00:03:26.521 --> 00:03:27.943 Because I literally said later on, 00:03:28.024 --> 00:03:30.205 once she kept throwing stones, I was like, 00:03:31.447 --> 00:03:34.409 you know the platform we're arguing on is 00:03:34.509 --> 00:03:35.471 running on AI. 00:03:35.711 --> 00:03:36.812 Every time you type, 00:03:36.891 --> 00:03:40.336 it's reading it with AI. 00:03:40.816 --> 00:03:42.877 As well as the phone that we're arguing 00:03:43.078 --> 00:03:43.177 on. 00:03:44.019 --> 00:03:46.139 is also running on ai so i think 00:03:46.199 --> 00:03:48.020 i literally said and by the way tony 00:03:48.139 --> 00:03:49.441 i came up with this metaphor i didn't 00:03:49.461 --> 00:03:51.961 use ai for it it's literally you throwing 00:03:52.002 --> 00:03:54.983 glass rocks at a glass house yeah it 00:03:55.002 --> 00:03:57.342 just doesn't make any so you either don't 00:03:57.402 --> 00:04:00.024 like the content which is one thousand 00:04:00.044 --> 00:04:01.705 percent up to you don't do it 00:04:02.465 --> 00:04:05.287 But if you're mad at the tool that 00:04:05.326 --> 00:04:05.766 I'm using, 00:04:06.146 --> 00:04:10.248 I'd like to also see Citibank and Apple 00:04:10.688 --> 00:04:11.949 and Chevrolet. 00:04:12.509 --> 00:04:13.191 Trust me, 00:04:13.751 --> 00:04:16.112 they are going to out AI me before 00:04:16.291 --> 00:04:17.892 before nine oh one a.m. 00:04:18.012 --> 00:04:20.454 It's just so I just find this increasingly 00:04:20.574 --> 00:04:22.454 interesting is like now people find it 00:04:22.475 --> 00:04:23.536 like a call out. 00:04:24.516 --> 00:04:26.357 They'll be like, look, AI, look, AI. 00:04:26.377 --> 00:04:26.656 And I'm like, 00:04:26.797 --> 00:04:28.458 I don't think that's the burn you think 00:04:28.497 --> 00:04:28.838 it is. 00:04:29.139 --> 00:04:30.519 It might have been a year ago, 00:04:31.240 --> 00:04:31.639 but like. 00:04:32.898 --> 00:04:35.279 Like her response was literally use Canva. 00:04:35.319 --> 00:04:35.660 And I'm like, 00:04:35.961 --> 00:04:39.362 I'm a B minus graphic designer on Canva, 00:04:39.382 --> 00:04:42.365 but keep in mind all the tools running 00:04:42.386 --> 00:04:44.326 in the backgrounds that like improves 00:04:44.367 --> 00:04:47.889 color and reformats things or generates 00:04:47.930 --> 00:04:48.230 images. 00:04:48.591 --> 00:04:49.451 That's all AI. 00:04:49.672 --> 00:04:50.512 So you just asked me to use a 00:04:50.572 --> 00:04:51.413 different form? 00:04:51.952 --> 00:04:52.733 Or again, 00:04:54.815 --> 00:04:56.096 do you just not like the pictures? 00:04:56.216 --> 00:04:57.858 Is it an editorial decision or a how 00:04:57.877 --> 00:04:58.298 decision? 00:04:58.759 --> 00:04:59.519 So I just, I mean, 00:04:59.560 --> 00:05:00.880 you're someone who uses it a lot. 00:05:03.326 --> 00:05:04.387 Are you getting this at all? 00:05:05.228 --> 00:05:06.447 I have not yet. 00:05:07.767 --> 00:05:09.788 I'm sure it's out there. 00:05:09.869 --> 00:05:11.048 It's posturing. 00:05:11.269 --> 00:05:12.970 It's the flavor of the month. 00:05:13.370 --> 00:05:14.189 Save the planet. 00:05:14.230 --> 00:05:15.970 Don't use AI kind of stuff. 00:05:17.951 --> 00:05:20.271 But even if I did, I mean, 00:05:20.331 --> 00:05:21.572 like you, I don't care. 00:05:21.791 --> 00:05:23.492 Yeah, I'm sick too. 00:05:23.791 --> 00:05:26.353 I am kind of getting tired of the 00:05:26.533 --> 00:05:28.774 AI looking generated images. 00:05:29.553 --> 00:05:30.473 I think yours are great. 00:05:31.805 --> 00:05:33.245 We did that whole segment on, 00:05:33.305 --> 00:05:35.747 we took what was like a job posting 00:05:35.786 --> 00:05:37.809 and we reiterated on it two or three 00:05:37.848 --> 00:05:40.230 levels deep, made it look way better. 00:05:41.790 --> 00:05:42.992 My images, you know, 00:05:43.012 --> 00:05:45.072 you can tell when it's an AI generated 00:05:45.153 --> 00:05:45.492 image. 00:05:46.093 --> 00:05:46.353 Okay, 00:05:46.434 --> 00:05:48.894 it's just get a little tired of that 00:05:48.954 --> 00:05:49.355 trend. 00:05:49.454 --> 00:05:51.916 It's a trend, it'll evolve, it'll change. 00:05:53.598 --> 00:05:56.040 I hate to see people, you know, 00:05:56.100 --> 00:05:58.221 bringing the environmental impact into it 00:05:58.240 --> 00:05:59.983 because like you said, it's just absurd. 00:06:00.483 --> 00:06:01.403 Don't drive a car. 00:06:01.463 --> 00:06:02.464 Don't fly a plane. 00:06:02.524 --> 00:06:04.545 Don't do a million other things that have 00:06:04.565 --> 00:06:07.127 a bigger impact than generating an AI 00:06:07.228 --> 00:06:09.550 image and sharing it on Facebook. 00:06:11.211 --> 00:06:13.213 But, you know, it is what it is. 00:06:13.887 --> 00:06:15.649 Yeah, we're not going to. 00:06:15.788 --> 00:06:17.430 And I learned this a long time ago, 00:06:17.569 --> 00:06:18.771 and I think I mentioned it to you. 00:06:18.850 --> 00:06:19.771 I talked to a lot of people. 00:06:19.831 --> 00:06:20.892 So stop me if I already said this 00:06:20.913 --> 00:06:21.752 little diatribe. 00:06:21.793 --> 00:06:23.473 But when I learned that, 00:06:23.514 --> 00:06:25.975 like the amount of cans that we actually 00:06:26.076 --> 00:06:28.817 recycle and how much aluminum we get back 00:06:29.197 --> 00:06:31.319 is like a millionth of one percent. 00:06:31.980 --> 00:06:34.002 right you you feel good when you carry 00:06:34.041 --> 00:06:35.624 the bag you're like i'm putting the i'm 00:06:35.644 --> 00:06:37.125 gonna get something out of these these 00:06:37.204 --> 00:06:39.047 cans it's gonna be great and then you 00:06:39.067 --> 00:06:40.307 see the people from the recycling center 00:06:40.327 --> 00:06:41.790 like yeah we just throw most of it 00:06:41.810 --> 00:06:44.012 in a landfill it's just a different path 00:06:44.031 --> 00:06:44.773 to the landfill

00:06:46.057 --> 00:06:47.819 And this is where someone said, 00:06:47.918 --> 00:06:49.879 we're not going to regulate ourselves out 00:06:49.939 --> 00:06:50.519 of anything. 00:06:51.459 --> 00:06:53.600 That's at best a speed break. 00:06:54.100 --> 00:06:56.322 We're going to have to invent a solution, 00:06:56.362 --> 00:06:56.502 right? 00:06:56.521 --> 00:06:58.281 We're going to have to invent a better 00:06:58.322 --> 00:07:01.142 way to cool data centers or produce 00:07:01.182 --> 00:07:01.723 electricity. 00:07:02.004 --> 00:07:03.343 We're not going to minimize it. 00:07:03.543 --> 00:07:04.764 It just ain't going to happen. 00:07:04.925 --> 00:07:05.185 Why? 00:07:05.904 --> 00:07:07.487 because people like the pretty pictures 00:07:07.526 --> 00:07:08.067 too much. 00:07:08.427 --> 00:07:09.829 Sorry, 00:07:09.908 --> 00:07:12.531 you're trying to engineer human behavior. 00:07:12.850 --> 00:07:16.754 Well, this is a very clinical PT thing. 00:07:17.274 --> 00:07:18.475 It's like, oh my gosh, 00:07:18.516 --> 00:07:21.278 you could not do a leg extension machine 00:07:21.298 --> 00:07:23.360 because it puts shear force on the tibia 00:07:23.420 --> 00:07:24.240 and the ACL. 00:07:24.300 --> 00:07:26.262 And how could you even imagine doing that? 00:07:26.302 --> 00:07:26.723 Meanwhile, 00:07:26.762 --> 00:07:28.805 the person is doing that kind of motion 00:07:28.824 --> 00:07:30.906 throughout the day with various 00:07:30.987 --> 00:07:31.608 activities. 00:07:32.067 --> 00:07:34.730 like there is no bad exercise there is 00:07:34.810 --> 00:07:37.172 no bad machine there is no bad anything 00:07:37.211 --> 00:07:40.814 yet therapists love to over dramatize the 00:07:40.896 --> 00:07:44.398 impact of this it carries into all aspects 00:07:44.437 --> 00:07:45.959 of life this being another one 00:07:46.499 --> 00:07:47.259 Yeah. 00:07:47.319 --> 00:07:48.901 Augustana is saying it's ignorance that is 00:07:48.961 --> 00:07:49.581 most entitled. 00:07:49.980 --> 00:07:51.362 I don't know which direction you're going. 00:07:51.521 --> 00:07:52.903 Because to be honest with you, Augustana, 00:07:53.303 --> 00:07:55.024 you could be saying that for either side 00:07:55.745 --> 00:07:56.406 of the argument. 00:07:56.446 --> 00:07:57.906 We need to be specific about this. 00:07:58.406 --> 00:07:59.807 Are you mad at the output? 00:08:00.288 --> 00:08:01.189 Editorial decision. 00:08:01.269 --> 00:08:02.168 You don't like the trend. 00:08:02.829 --> 00:08:03.370 Thumbs up. 00:08:03.410 --> 00:08:03.889 Move along. 00:08:04.271 --> 00:08:06.012 Or you're mad at the tool I chose 00:08:06.091 --> 00:08:08.333 to use and I'm allowed to use. 00:08:08.494 --> 00:08:09.894 And that's also okay. 00:08:10.355 --> 00:08:11.435 I'm just going to ignore that. 00:08:11.454 --> 00:08:12.495 Well, I'm going to ignore both. 00:08:13.317 --> 00:08:13.576 Yeah. 00:08:15.072 --> 00:08:17.254 Talking about how we can essentially find 00:08:17.274 --> 00:08:18.555 an argument for anything, 00:08:19.117 --> 00:08:20.598 I'll try to find the video, 00:08:21.699 --> 00:08:22.420 but essentially, 00:08:22.439 --> 00:08:23.360 and I know this is going to shock 00:08:23.399 --> 00:08:23.519 you, 00:08:23.701 --> 00:08:26.523 Adam Meekins got into it with some 00:08:26.663 --> 00:08:28.204 American physio over... 00:08:29.206 --> 00:08:31.408 literally arguing about like that the kid 00:08:31.449 --> 00:08:32.950 was literally going on i call him a 00:08:32.970 --> 00:08:34.331 kid because he feels like he's you know 00:08:34.370 --> 00:08:36.052 eleven years old to me but he's just 00:08:36.072 --> 00:08:38.793 going on about like specific wrist 00:08:38.833 --> 00:08:40.956 position during an overhead press and i'm 00:08:41.495 --> 00:08:42.736 and i was that guy when i was 00:08:42.756 --> 00:08:44.399 in pt school i was like yeah at 00:08:44.479 --> 00:08:48.361 what angle of of pronation is the optimal 00:08:48.902 --> 00:08:50.102 and then i sort of got out to 00:08:50.123 --> 00:08:53.365 where humans live with the world and i 00:08:53.384 --> 00:08:55.647 was like does that actually how much does 00:08:55.687 --> 00:08:56.687 that matter how 00:08:57.048 --> 00:08:58.188 How much does it matter? 00:08:58.589 --> 00:09:00.851 And literally his argument was, well, 00:09:00.951 --> 00:09:02.893 Adam just lives on rage bait and 00:09:02.932 --> 00:09:03.374 marketing. 00:09:03.394 --> 00:09:04.294 And I'm like, my man, 00:09:04.355 --> 00:09:06.235 you're doing that right now. 00:09:06.517 --> 00:09:07.457 But okay, pot. 00:09:07.577 --> 00:09:08.337 Hello, kettle. 00:09:08.678 --> 00:09:09.799 Damn, that's black. 00:09:11.129 --> 00:09:12.091 What's the thing? 00:09:12.571 --> 00:09:14.631 Bruce Lee had a famous quote, 00:09:15.251 --> 00:09:16.172 to a novice, 00:09:16.231 --> 00:09:17.432 a punch is just a punch and a 00:09:17.452 --> 00:09:18.452 kick is just a kick. 00:09:18.493 --> 00:09:19.494 To an expert, 00:09:19.953 --> 00:09:21.174 a punch is so much more, 00:09:21.215 --> 00:09:22.355 a kick is so much more. 00:09:22.394 --> 00:09:23.375 But to the master, 00:09:23.916 --> 00:09:25.096 a punch is just a punch, 00:09:25.135 --> 00:09:26.197 a kick is just a kick. 00:09:27.157 --> 00:09:28.337 I have a student right now, 00:09:28.398 --> 00:09:29.077 I think I mentioned, 00:09:29.097 --> 00:09:31.178 we haven't taken students since before 00:09:31.219 --> 00:09:31.818 COVID. 00:09:32.519 --> 00:09:34.179 This is a high school girl. 00:09:34.240 --> 00:09:35.159 She's a senior. 00:09:35.220 --> 00:09:37.741 She's interested in PT or orthopedic 00:09:37.761 --> 00:09:38.241 surgery. 00:09:39.001 --> 00:09:40.225 So she's in the clinic and it gives 00:09:40.264 --> 00:09:42.349 me an opportunity to kind of go back 00:09:42.369 --> 00:09:43.572 and explore these ideas. 00:09:44.898 --> 00:09:45.678 We have a patient, 00:09:46.879 --> 00:09:48.799 patient's working with somebody else.

00:09:49.059 --> 00:09:51.282 I'm watching the patient do an exercise, 00:09:51.422 --> 00:09:52.201 a typical row. 00:09:52.241 --> 00:09:54.443 And I'm like, oh, that's pretty ugly, 00:09:54.823 --> 00:09:56.845 like ugly form, ugly technique, 00:09:56.884 --> 00:09:59.186 like doing all this kind of crazy stuff. 00:09:59.706 --> 00:10:00.706 But I grabbed the student. 00:10:00.726 --> 00:10:01.347 I'm like, look, 00:10:02.048 --> 00:10:03.928 look at what she's doing right now. 00:10:04.089 --> 00:10:05.750 Is that the way you would do a 00:10:05.809 --> 00:10:06.931 classic row? 00:10:07.490 --> 00:10:07.850 No, 00:10:07.990 --> 00:10:10.732 it's either too heavy for like an external 00:10:10.773 --> 00:10:13.274 rotation or it's too light for an actual 00:10:13.333 --> 00:10:13.554 row. 00:10:14.394 --> 00:10:15.576 But I said, what's the harm? 00:10:16.417 --> 00:10:18.038 She's not trying to be a bodybuilder. 00:10:18.077 --> 00:10:19.798 She's not trying to be an expert in 00:10:19.919 --> 00:10:20.659 the row. 00:10:21.301 --> 00:10:22.782 She's doing something. 00:10:23.341 --> 00:10:26.144 I can generate a case to support why 00:10:26.205 --> 00:10:28.505 what she is doing is probably closer to 00:10:28.586 --> 00:10:29.267 real world. 00:10:29.326 --> 00:10:32.288 If she's trying to pull the curtains or 00:10:33.009 --> 00:10:33.791 flip a sheet, 00:10:34.490 --> 00:10:37.153 that motion is probably real similar to 00:10:37.192 --> 00:10:38.774 what she would do in daily life. 00:10:39.434 --> 00:10:40.517 I'm going to let her do it. 00:10:40.576 --> 00:10:42.039 I'm not going to over cue her and 00:10:42.080 --> 00:10:44.383 correct her and fix every little nuance of 00:10:44.484 --> 00:10:46.366 every little thing that she's doing. 00:10:47.457 --> 00:10:49.219 But when I was a new grad or 00:10:49.239 --> 00:10:50.599 I was a new personal trainer, 00:10:50.698 --> 00:10:52.600 I learned all this cool information. 00:10:53.000 --> 00:10:54.921 You better believe I over-cued, 00:10:55.061 --> 00:10:55.921 over-corrected, 00:10:56.121 --> 00:10:59.623 over-exaggerated everything until I 00:10:59.663 --> 00:11:01.663 matured and I gained experience. 00:11:01.683 --> 00:11:02.604 I was like, you know what? 00:11:02.764 --> 00:11:03.825 It's still beneficial. 00:11:03.865 --> 00:11:05.424 It's better than sitting on the couch and 00:11:05.485 --> 00:11:06.966 it's not harmful or dangerous. 00:11:07.446 --> 00:11:08.547 I'm going to let her do it the 00:11:08.567 --> 00:11:09.547 way she's doing it. 00:11:09.948 --> 00:11:12.150 yep i love that quote from bruce lee 00:11:12.630 --> 00:11:15.894 because in several areas of my life i 00:11:15.994 --> 00:11:18.876 am a novice and and i'm not trying 00:11:18.897 --> 00:11:20.258 to put myself in the back just from 00:11:20.298 --> 00:11:22.158 repetition i'm like what you would call 00:11:22.178 --> 00:11:24.201 the master right and i can look at 00:11:24.240 --> 00:11:26.403 someone if i'm if i'm if i'm talking 00:11:26.423 --> 00:11:28.725 to someone about podcast creation and 00:11:28.745 --> 00:11:30.846 they're asking me what the optimal time to 00:11:30.886 --> 00:11:33.168 release a podcast is and i'm like 00:11:33.869 --> 00:11:34.970 I gotta be dead honest with you. 00:11:35.009 --> 00:11:37.510 It doesn't, it so doesn't matter. 00:11:37.770 --> 00:11:39.692 It's I'd rather you record three, 00:11:39.772 --> 00:11:40.732 it's the frequency. 00:11:40.832 --> 00:11:44.153 And they're focused on the optimal angle 00:11:44.214 --> 00:11:47.436 of the row and all those things in 00:11:47.475 --> 00:11:48.596 terms of like, well, 00:11:48.616 --> 00:11:50.977 should the title be this or like this? 00:11:51.018 --> 00:11:51.817 And I'm like, honestly, 00:11:51.837 --> 00:11:52.698 they're both pretty good. 00:11:52.739 --> 00:11:53.918 They're both A minuses. 00:11:53.958 --> 00:11:56.441 Like it really doesn't, it doesn't matter. 00:11:56.760 --> 00:11:58.160 And other aspects of my life, 00:11:58.201 --> 00:11:59.081 I'm such a novice. 00:11:59.461 --> 00:12:00.903 I'm asking those questions. 00:12:01.523 --> 00:12:02.844 where I'm still trying to wrap my head 00:12:02.884 --> 00:12:04.945 around, what are we doing here? 00:12:05.044 --> 00:12:06.846 So when you're the novice, 00:12:06.865 --> 00:12:08.768 you look at the micro and you're not 00:12:08.788 --> 00:12:10.207 looking at the macro enough. 00:12:10.609 --> 00:12:11.509 And when you're the master, 00:12:11.568 --> 00:12:12.129 I think you just, 00:12:12.190 --> 00:12:13.951 you're like in the big picture of this, 00:12:14.471 --> 00:12:15.311 this is going to matter. 00:12:15.331 --> 00:12:17.572 This is day one of four billion days 00:12:17.592 --> 00:12:18.493 that we're going to do this. 00:12:19.114 --> 00:12:19.894 Let's just do it. 00:12:20.333 --> 00:12:20.995 Let's, let's just, 00:12:21.115 --> 00:12:22.176 let's just do a bunch of B, 00:12:22.275 --> 00:12:23.235 I always say out of there are a 00:12:23.255 --> 00:12:24.216 thousand B minuses. 00:12:25.500 --> 00:12:26.642 If you're on time, you're late. 00:12:26.682 --> 00:12:28.923 If you're early, you're on time. 00:12:29.102 --> 00:12:30.823 I totally agree with the sentiment, 00:12:30.864 --> 00:12:32.504 but I think we got called out for 00:12:32.965 --> 00:12:34.905 starting the live at eight thirty one. 00:12:35.525 --> 00:12:35.885 Yeah. 00:12:37.366 --> 00:12:39.168 But due to the rotation of the earth, 00:12:39.947 --> 00:12:41.629 if you really wanted to think about it, 00:12:41.649 --> 00:12:43.210 you know. 00:12:43.250 --> 00:12:44.070 So everybody, 00:12:44.190 --> 00:12:46.030 everybody in the clinic for the last two 00:12:46.071 --> 00:12:48.192 days has been saying once you drive over 00:12:48.211 --> 00:12:49.832 the border from Ohio to Michigan, 00:12:49.852 --> 00:12:51.274 you got to set your clocks back a 00:12:51.313 --> 00:12:54.775 minute referencing the college game. 00:12:57.214

--> 00:12:58.436 Wait, I don't understand that. 00:12:58.456 --> 00:12:59.918 What does that mean? 00:12:59.977 --> 00:13:03.001 There was the Michigan game where the game 00:13:03.042 --> 00:13:04.605 was supposed to be over. 00:13:04.705 --> 00:13:06.807 One second, yeah. 00:13:07.028 --> 00:13:08.070 What's your view on that? 00:13:08.110 --> 00:13:08.931 You're in Ohio, 00:13:08.951 --> 00:13:10.033 and that's a Michigan thing. 00:13:11.058 --> 00:13:12.620 don't care i have no dog in the 00:13:12.681 --> 00:13:15.503 race i didn't grow up here so you 00:13:15.543 --> 00:13:17.065 know yeah i don't have a dog in 00:13:17.085 --> 00:13:19.846 the fight but that looked shade city if 00:13:19.886 --> 00:13:21.989 you're if you're western michigan i'm like 00:13:22.149 --> 00:13:24.051 yeah you can and literally like the sports 00:13:24.091 --> 00:13:26.413 pundits which just shows you how like 00:13:26.974 --> 00:13:28.515 tension and anger 00:13:29.494 --> 00:13:31.094 I'd be curious to see what the betting 00:13:31.174 --> 00:13:32.075 world looked like. 00:13:32.355 --> 00:13:32.934 Oh, my God. 00:13:32.955 --> 00:13:33.774 Who had bets? 00:13:33.794 --> 00:13:35.816 I did not even think about that. 00:13:35.916 --> 00:13:36.296 Wow. 00:13:36.336 --> 00:13:37.735 It shows you how little I bet. 00:13:38.155 --> 00:13:38.437 But, yeah. 00:13:38.657 --> 00:13:41.116 But I love the pundits the next day 00:13:41.157 --> 00:13:43.738 going, like, this is what good teams do. 00:13:43.798 --> 00:13:46.099 They're able to have a call and then 00:13:46.158 --> 00:13:46.499 have one. 00:13:46.558 --> 00:13:48.599 And when they get the last second, 00:13:48.658 --> 00:13:49.600 I'm like, nah, my man. 00:13:50.179 --> 00:13:51.580 That was a robbery. 00:13:52.059 --> 00:13:54.541 You would be completely reversed if 00:13:54.721 --> 00:13:56.162 Michigan got that done to them, 00:13:56.581 --> 00:13:57.381 in my opinion. 00:13:57.922 --> 00:13:59.322 That was a horrible, 00:13:59.363 --> 00:14:01.442 horrible call from where I sat. 00:14:01.462 --> 00:14:03.203 But they were saying they were literally 00:14:03.224 --> 00:14:07.304 saying like the game clock and the one 00:14:07.365 --> 00:14:09.745 on the stadium, they're off and, you know, 00:14:09.785 --> 00:14:11.927 according to and I'm like, really? 00:14:12.307 --> 00:14:13.086 I don't know, guys. 00:14:13.106 --> 00:14:14.107 This one looked pretty ugly. 00:14:15.250 --> 00:14:16.913 I think we talked about this and I 00:14:16.932 --> 00:14:18.374 want to move on to the next segment, 00:14:18.414 --> 00:14:21.638 but you're aware of like Ohio State when 00:14:21.677 --> 00:14:22.418 they're playing. 00:14:22.778 --> 00:14:24.221 And this is how bad I am. 00:14:24.321 --> 00:14:26.163 I don't even know Michigan versus Michigan 00:14:26.202 --> 00:14:27.083 State, who it is, 00:14:27.764 --> 00:14:30.626 but they cross out all the M's all 00:14:30.748 --> 00:14:31.668 over the campus. 00:14:31.908 -->

00:14:33.389 It is amazing. 00:14:34.051 --> 00:14:37.133 But when you think of like social media 00:14:37.273 --> 00:14:40.695 and attention and the rivalry and how it 00:14:40.755 --> 00:14:43.738 draws out all of these emotions, you know, 00:14:43.778 --> 00:14:44.118 again, 00:14:44.197 --> 00:14:46.259 this would be something I would look at 00:14:46.278 --> 00:14:47.059 and I would say, okay, 00:14:48.000 --> 00:14:48.760 I'm not part of this, 00:14:48.821 --> 00:14:50.842 but I recognize the impact and the power. 00:14:51.482 --> 00:14:53.484 How do I capture that and bring it 00:14:53.543 --> 00:14:55.465 into the physical therapy world, 00:14:55.764 --> 00:14:57.086 the physical therapy clinic? 00:14:57.105 --> 00:14:59.648 Can I harness that to help motivate my 00:14:59.687 --> 00:15:03.750 patients to push and improve and do the 00:15:03.769 --> 00:15:05.211 things they need to do more? 00:15:05.630 --> 00:15:07.351 Do I harness that in a way to 00:15:07.412 --> 00:15:09.452 attract and draw in more new patients and 00:15:09.472 --> 00:15:10.433 grow my business? 00:15:10.634 --> 00:15:11.934 There are so many aspects. 00:15:12.434 --> 00:15:13.456 And this is where... 00:15:14.096 --> 00:15:17.298 I would go to ChatGBT, Gemini, Claude. 00:15:17.378 --> 00:15:19.159 I'd start to talk about that. 00:15:19.600 --> 00:15:20.080 Yesterday, 00:15:20.120 --> 00:15:22.001 I spent probably an hour while I was 00:15:22.042 --> 00:15:25.524 driving using voice and going back and 00:15:25.565 --> 00:15:26.764 forth with, look, 00:15:27.466 --> 00:15:31.649 bring me up to speed on image likeness. 00:15:34.030 --> 00:15:35.511 I want to know how I can incorporate 00:15:35.552 --> 00:15:37.833 that into a physical therapy employment 00:15:38.833 --> 00:15:39.414 proposal. 00:15:39.982 --> 00:15:40.683 Got it. 00:15:40.724 --> 00:15:42.024 Because I don't want to just- NIL, 00:15:42.043 --> 00:15:42.644 you mean the college NIL. 00:15:42.664 --> 00:15:43.445 Is that what you mean? 00:15:43.525 --> 00:15:44.265 NIL, yeah. 00:15:44.306 --> 00:15:46.287 I don't want to just pay for clinical 00:15:46.347 --> 00:15:46.827 hours. 00:15:46.988 --> 00:15:48.229 I want to be able to say, hey, 00:15:48.708 --> 00:15:50.029 here's the base salary. 00:15:50.811 --> 00:15:51.951 If you want to earn more, 00:15:52.432 --> 00:15:54.033 here are the opportunities. 00:15:54.472 --> 00:15:55.573 And it really is NIL. 00:15:56.234 --> 00:15:59.836 It's look, how do we build your resources, 00:15:59.856 --> 00:16:00.537 your media? 00:16:00.576 --> 00:16:02.078 How do we incorporate that? 00:16:02.178 --> 00:16:02.259 Gosh. 00:16:02.879 --> 00:16:04.860 into an extra ten thousand a year fifteen 00:16:04.900 --> 00:16:06.522 thousand a year because it's gonna benefit 00:16:06.562 --> 00:16:08.984 my company just like it benefits the team 00:16:09.024 --> 00:16:12.847 to hire a well-known player right so so 00:16:13.087 --> 00:16:15.509 we had some interesting conversations on 00:16:15.629 --> 00:16:18.653 yeah that whole topic i mean i'm selfishly 00:16:18.732 --> 00:16:21.375 not selfishly thinking i i was thinking of 00:16:21.434 --> 00:16:23.056 something like that for my day job 00:16:23.806 --> 00:16:25.886 which is we've got all these people who 00:16:25.947 --> 00:16:26.947 are super smart, 00:16:27.248 --> 00:16:30.990 and they all have micro audiences, right? 00:16:31.591 --> 00:16:32.912 I look at the world like a map 00:16:32.951 --> 00:16:34.614 of little dots and Venn diagrams, 00:16:34.634 --> 00:16:36.315 and I'm like, well, 00:16:36.355 --> 00:16:37.735 I could try to grow one account to 00:16:37.755 --> 00:16:39.017 a million followers. 00:16:39.057 --> 00:16:40.437 That's hard, but that'd be good. 00:16:41.592 --> 00:16:44.355 Or I could grow like a thousand accounts 00:16:44.495 --> 00:16:45.816 to this many followers, 00:16:45.836 --> 00:16:47.636 and that's actually better because it'll 00:16:47.677 --> 00:16:49.197 touch more people in more ways. 00:16:49.557 --> 00:16:51.480 That goes back to my frequency, intensity, 00:16:51.519 --> 00:16:52.921 time, type, volume, and progression, 00:16:53.240 --> 00:16:54.741 not just exercise principles, 00:16:55.062 --> 00:16:56.263 also communication principles. 00:16:56.582 --> 00:16:59.605 So you might see ten videos from an 00:16:59.644 --> 00:17:01.206 account that has a million followers, 00:17:01.625 --> 00:17:04.028 or you might see a hundred videos spread 00:17:04.067 --> 00:17:06.048 across a hundred accounts one time. 00:17:06.269 --> 00:17:06.990 Which is better? 00:17:07.509 --> 00:17:08.651 I don't know. 00:17:08.810 --> 00:17:10.112 I don't know that one is better than 00:17:10.132 --> 00:17:10.471 the other. 00:17:12.874 --> 00:17:13.934 I'm going to noodle on that. 00:17:14.474 --> 00:17:17.978 Going back to the voice conversation, 00:17:18.038 --> 00:17:20.740 the thing that irks me, 00:17:21.020 --> 00:17:23.122 I pause when I'm talking, 00:17:23.182 --> 00:17:24.683 especially when I'm talking and iterating. 00:17:24.784 --> 00:17:26.464 I was on a long drive last weekend 00:17:26.944 --> 00:17:29.406 and I was working on my APTA Florida 00:17:29.487 --> 00:17:30.848 keynote thing that I'm going to do next 00:17:30.909 --> 00:17:31.169 week. 00:17:31.608 --> 00:17:31.828 Yes, 00:17:31.868 --> 00:17:34.211 I was using AI to noodle on the 00:17:34.290 --> 00:17:34.672 ideas. 00:17:34.971 --> 00:17:35.291 Why? 00:17:35.652 --> 00:17:37.032 Because I verbally process. 00:17:37.634 --> 00:17:38.375 But let me ask you this, 00:17:38.575 --> 00:17:39.555 when you pause, 00:17:40.276 --> 00:17:41.356 And if I'm using Claude, 00:17:41.457 --> 00:17:42.317 it sort of jumps in. 00:17:43.078 --> 00:17:45.221 I'm like, I need you to pause longer. 00:17:45.521 --> 00:17:45.902 Is there any, 00:17:46.282 --> 00:17:48.005 do you have a hack on how to 00:17:48.045 --> 00:17:49.105 do that? 00:17:49.266 --> 00:17:52.250 I don't usually

use that version of voice. 00:17:52.269 --> 00:17:53.211 When I say voice, 00:17:53.290 --> 00:17:54.711 I'm saying voice to text. 00:17:54.972 --> 00:17:55.232 Got it. 00:17:55.413 --> 00:17:57.334 um but when i have done that it 00:17:57.413 --> 00:17:59.596 is it's it's i'm under pressure to get 00:17:59.635 --> 00:18:02.897 a continuous stream of words right so i 00:18:03.057 --> 00:18:05.180 i have thought about just telling it ahead 00:18:05.240 --> 00:18:08.080 of time give me time don't give me 00:18:08.121 --> 00:18:10.282 a response until i tell you or ask 00:18:10.323 --> 00:18:13.105 you for a response yeah i haven't done 00:18:13.164 --> 00:18:15.205 it but i i still live in the 00:18:15.226 --> 00:18:16.326 world of voice to text 00:18:16.936 --> 00:18:17.717 Scott's jumping in. 00:18:17.757 --> 00:18:17.916 Yeah. 00:18:17.957 --> 00:18:20.617 He's saying we now need PT agents to 00:18:20.657 --> 00:18:22.199 negotiate NIL contracts. 00:18:22.699 --> 00:18:24.798 I'll give away a negotiation strategy I 00:18:24.858 --> 00:18:25.400 use right now. 00:18:26.200 --> 00:18:27.079 Every once in a while, 00:18:27.119 --> 00:18:27.799 someone will find me. 00:18:27.859 --> 00:18:29.280 Most of the time it's on LinkedIn. 00:18:29.461 --> 00:18:31.101 It's a healthcare related thing. 00:18:31.161 --> 00:18:31.601 And they go, 00:18:32.000 --> 00:18:32.862 they look at me as like, 00:18:33.061 --> 00:18:33.642 go to market. 00:18:33.682 --> 00:18:35.041 Like, how do I market this? 00:18:35.561 --> 00:18:36.542 Nine times out of ten. 00:18:37.542 --> 00:18:39.664 It's so much work that's needed to get 00:18:39.744 --> 00:18:41.625 so little result that I'm like, 00:18:42.326 --> 00:18:43.606 I'm not in your budget range. 00:18:44.008 --> 00:18:45.548 Go do this yourself. 00:18:45.709 --> 00:18:47.049 Then they do and they realize how much 00:18:47.109 --> 00:18:48.270 work it is and they'd rather just pay. 00:18:48.671 --> 00:18:49.731 So what I do now, 00:18:50.092 --> 00:18:51.532 just like Scott here is saying, 00:18:51.553 --> 00:18:53.574 we need PT agents to negotiate NIL 00:18:53.614 --> 00:18:54.015 contracts. 00:18:54.555 --> 00:18:55.756 If Tony was like, hey, 00:18:55.776 --> 00:18:57.717 can I pick your brain on a project? 00:18:57.737 --> 00:18:58.758 Maybe we want to hire you. 00:18:59.157 --> 00:18:59.999 I record that call. 00:19:00.855 --> 00:19:01.036 Right. 00:19:01.175 --> 00:19:02.356 And I let them know I'm recording this 00:19:02.396 --> 00:19:02.636 call. 00:19:03.417 --> 00:19:05.640 I verbally sort of process, you know, 00:19:05.680 --> 00:19:06.339 what I'm thinking. 00:19:06.840 --> 00:19:08.662 I then go and noodle on the idea 00:19:09.303 --> 00:19:10.604 with AI after the call. 00:19:10.824 --> 00:19:12.924 And I put together a broad, high level. 00:19:12.965 --> 00:19:14.346 I'm not giving you detail because that's 00:19:14.386 --> 00:19:16.989 more effort scope of the project. 00:19:18.055 --> 00:19:18.796 And

then I tell you, 00:19:19.135 --> 00:19:20.297 I'm not going to tell you how much 00:19:20.317 --> 00:19:20.896 I'm going to charge you. 00:19:20.977 --> 00:19:22.958 I'll work for whatever your AI tells me 00:19:23.038 --> 00:19:23.719 I should work for. 00:19:24.179 --> 00:19:25.619 But you have to put the following prompt 00:19:25.700 --> 00:19:25.799 in. 00:19:26.039 --> 00:19:27.701 So you're going to copy paste what I 00:19:27.741 --> 00:19:29.343 give you into your favorite AI. 00:19:29.823 --> 00:19:30.644 Then you're going to say, 00:19:30.923 --> 00:19:33.265 how much should this project cost? 00:19:34.445 --> 00:19:36.248 If executed by this person, 00:19:36.347 --> 00:19:39.009 then you copy paste my LinkedIn resume 00:19:39.029 --> 00:19:41.270 there and I'll work for whatever it says. 00:19:41.612 --> 00:19:42.152 Spoiler, 00:19:42.592 --> 00:19:45.074 it always says even way higher than I 00:19:45.094 --> 00:19:47.175 would comfortably pitch because people 00:19:47.355 --> 00:19:49.758 underestimate the ideas are cheap. 00:19:50.038 --> 00:19:51.499 The execution is where it's at, 00:19:51.538 --> 00:19:52.119 my friends. 00:19:52.299 --> 00:19:53.840 And somebody asked me to build a website 00:19:53.861 --> 00:19:54.461 the other day and they're like, 00:19:54.481 --> 00:19:55.342 I'll give you five hundred bucks. 00:19:55.362 --> 00:19:55.682 And I'm like, 00:19:55.982 --> 00:19:57.344 not worth getting off my couch for five 00:19:57.364 --> 00:19:58.505 hundred dollars to build your website. 00:19:59.328 --> 00:20:00.548 Could I build you a website? 00:20:00.588 --> 00:20:00.849 Yes. 00:20:00.910 --> 00:20:02.150 Would I build you a website that you're 00:20:02.190 --> 00:20:02.670 happy with? 00:20:02.869 --> 00:20:03.049 No, 00:20:03.089 --> 00:20:05.211 because we'd go back and forth sixty three 00:20:05.230 --> 00:20:05.671 times. 00:20:06.092 --> 00:20:08.092 That's death by ten thousand paper cuts. 00:20:08.112 --> 00:20:08.952 I don't want to deal with it. 00:20:09.173 --> 00:20:10.272 I'd rather go make five hundred bucks 00:20:10.712 --> 00:20:12.213 making funny videos that I think are funny 00:20:12.273 --> 00:20:14.375 on on Facebook and they'll pay me. 00:20:14.835 --> 00:20:15.714 That's the way I look at it. 00:20:16.316 --> 00:20:17.355 To Scott's point, 00:20:18.736 --> 00:20:20.656 we've been talking about Sturdy McGee's 00:20:20.696 --> 00:20:22.317 service through Dave. 00:20:22.417 --> 00:20:24.858 There are corporate recruiters out there. 00:20:26.003 --> 00:20:28.705 their innovation should be moving the 00:20:28.746 --> 00:20:31.607 needle toward this kind of thing. 00:20:31.667 --> 00:20:33.548 If I was a PT recruiter and I'm 00:20:33.608 --> 00:20:35.410 looking for therapists to match with 00:20:35.549 --> 00:20:36.490 therapy companies, 00:20:37.530 --> 00:20:39.772 I would understand the sign-on bonus, 00:20:39.792 --> 00:20:41.953 which really is an NIL contract to a 00:20:42.013 --> 00:20:42.535 certain degree. 00:20:43.035 --> 00:20:45.016 I would understand base salary and all 00:20:45.036 --> 00:20:45.476 that stuff, 00:20:45.556 --> 00:20:47.278 but then I would be innovating 00:20:48.157 --> 00:20:49.638 and taken proven lessons. 00:20:49.699 --> 00:20:51.460 And this was my conversation with AI. 00:20:51.500 --> 00:20:52.760 I was like, look, 00:20:52.861 --> 00:20:54.321 I know it's popular in college. 00:20:54.403 --> 00:20:56.544 It's moving into high school. 00:20:57.003 --> 00:20:59.945 Give me proven examples from high school 00:20:59.965 --> 00:21:02.347 or college that I can bring into and 00:21:02.387 --> 00:21:04.229 apply directly to physical therapy 00:21:04.450 --> 00:21:05.230 profession. 00:21:06.570 --> 00:21:08.573 Any recruiter should be including 00:21:08.633 --> 00:21:09.393 something like that. 00:21:09.492 --> 00:21:10.453 They are becoming 00:21:10.993 --> 00:21:12.575 an NIL agent, 00:21:13.075 --> 00:21:14.395 and then I would take it to the 00:21:14.455 --> 00:21:15.557 educational system. 00:21:15.596 --> 00:21:17.837 Like why aren't colleges and universities 00:21:17.877 --> 00:21:20.739 that have VPT programs, PTA programs, 00:21:21.220 --> 00:21:23.201 why aren't they offering these kinds of 00:21:23.260 --> 00:21:25.501 opportunities to potential candidates, 00:21:25.541 --> 00:21:27.403 students in the program right now? 00:21:27.982 --> 00:21:29.124 If I'm a student athlete, 00:21:29.763 --> 00:21:32.306 the the sport department is offering me 00:21:32.365 --> 00:21:34.487 money if you want me to come to 00:21:34.527 --> 00:21:37.169 you as a student in the dpt program 00:21:37.249 --> 00:21:38.829 i know you're struggling for students you 00:21:38.869 --> 00:21:41.811 want the best qualified candidates give me 00:21:41.892 --> 00:21:44.773 a stipend give me something i will create 00:21:44.814 --> 00:21:48.476 content we will do daily videos to build 00:21:48.516 --> 00:21:52.278 the the you know uh visible front to 00:21:52.338 --> 00:21:55.140 your program and get you more students get 00:21:55.180 --> 00:21:57.221 you more candidates if you can attribute 00:21:57.261 --> 00:21:57.362 it 00:21:58.423 --> 00:21:59.564 The answer is yes. 00:22:00.144 --> 00:22:01.325 A hundred percent yes. 00:22:01.744 --> 00:22:04.786 And I would be comfortable with this deal. 00:22:06.406 --> 00:22:07.326 There's a couple of different ways you can 00:22:07.346 --> 00:22:07.787 structure it. 00:22:07.886 --> 00:22:08.507 Flat fee. 00:22:08.807 --> 00:22:10.127 If you do X, we get Y. 00:22:10.327 --> 00:22:10.867 Don't do that. 00:22:11.188 --> 00:22:12.248 Neither party should do that. 00:22:12.528 --> 00:22:12.749 Why? 00:22:13.028 --> 00:22:14.689 Because then I'll just do the bottom line. 00:22:14.749 --> 00:22:16.130 I'll just do what you told me. 00:22:16.809 --> 00:22:19.010 But if I have at least some skin 00:22:19.030 --> 00:22:19.451 in the game... 00:22:20.498 --> 00:22:22.119 I will work harder and be

more creative 00:22:22.240 --> 00:22:23.041 and I will adapt. 00:22:23.461 --> 00:22:25.464 The other end of the model out of 00:22:25.505 --> 00:22:27.888 flat fee is pay for play, right? 00:22:27.909 --> 00:22:29.751 For every X that comes in, again, 00:22:30.432 --> 00:22:33.616 final attribution is key here, right? 00:22:34.178 --> 00:22:35.500 How they make that decision. 00:22:36.606 --> 00:22:37.948 You can say for every new student who 00:22:38.008 --> 00:22:38.548 comes in, 00:22:39.329 --> 00:22:40.390 because you're part of this program, 00:22:40.431 --> 00:22:42.792 you get X. I would do a hybrid. 00:22:42.813 --> 00:22:44.034 The answer is usually in the middle. 00:22:44.094 --> 00:22:45.694 I would do you get a flat fee 00:22:45.714 --> 00:22:47.797 for doing, but the real kicker, 00:22:47.836 --> 00:22:48.978 the real money kicks in, 00:22:48.998 --> 00:22:53.021 the real reason to do it is when 00:22:53.142 --> 00:22:54.163 both parties are aligned. 00:22:54.363 --> 00:22:56.005 This is sort of like instead of me 00:22:56.045 --> 00:22:58.987 paying you to create short form videos for 00:22:59.007 --> 00:23:01.388 me and here's fifty dollars per video. 00:23:02.256 --> 00:23:04.057 I just say every video that gets more 00:23:04.076 --> 00:23:05.038 than ten thousand views, 00:23:05.157 --> 00:23:06.298 I pay you three hundred dollars. 00:23:07.419 --> 00:23:08.960 And now you're like, got it. 00:23:09.039 --> 00:23:10.580 I don't care how many videos you make. 00:23:10.901 --> 00:23:11.580 I want to I care. 00:23:11.641 --> 00:23:12.501 What do I really care about? 00:23:12.622 --> 00:23:14.363 I care about the amount of attention I 00:23:14.383 --> 00:23:14.762 want to put. 00:23:15.103 --> 00:23:16.824 But if I'm just paying you per video, 00:23:17.183 --> 00:23:18.845 your job is hit ten videos today. 00:23:19.204 --> 00:23:21.507 I want you thinking along what I'm aligned 00:23:21.547 --> 00:23:21.747 with, 00:23:21.946 --> 00:23:24.248 which is amount of attention for a 00:23:24.288 --> 00:23:25.288 specific audience. 00:23:25.868 --> 00:23:28.309 I think a PT program or a recruiter 00:23:28.329 --> 00:23:30.832 would be ripe for something like that. 00:23:32.109 --> 00:23:33.369 There was the guy. 00:23:33.890 --> 00:23:36.750 So we explored a lot of those payment 00:23:36.790 --> 00:23:37.330 structures. 00:23:37.351 --> 00:23:38.971 There are structures that you can't take 00:23:39.050 --> 00:23:39.871 into healthcare. 00:23:39.911 --> 00:23:42.531 You can't pay like a commission on getting 00:23:42.612 --> 00:23:43.932 a client for the clinic. 00:23:44.971 --> 00:23:47.252 Some of the preferred payment structures 00:23:47.292 --> 00:23:49.732 were like either a flat rate per video, 00:23:50.353 --> 00:23:53.953 or you create a digital course, 00:23:53.993 --> 00:23:54.874 a digital product, 00:23:54.933 --> 00:23:58.134 and we pay for that product. 00:24:00.542 --> 00:24:01.423 Josh Funk. 00:24:02.144 --> 00:24:02.763 What is he on? 00:24:03.423 --> 00:24:04.045 Rehab to perform. 00:24:05.025 --> 00:24:06.226 I think it was him. 00:24:07.566 --> 00:24:08.346 He, his company, 00:24:08.747 --> 00:24:11.428 he had a guy long flow. 00:24:11.748 --> 00:24:12.008 Yeah. 00:24:12.028 --> 00:24:12.929 Great on camera. 00:24:13.449 --> 00:24:14.088 Smart guy. 00:24:14.250 --> 00:24:14.849 Great videos. 00:24:14.930 --> 00:24:15.109 Yeah. 00:24:15.150 --> 00:24:16.130 I forget his name, but yeah. 00:24:16.190 --> 00:24:16.490 Trent. 00:24:16.550 --> 00:24:17.851 So I don't know. 00:24:17.911 --> 00:24:19.471 So he's, he's on his own now. 00:24:19.491 --> 00:24:20.112 Right. 00:24:20.192 --> 00:24:21.932 And like that, that was one of the, 00:24:21.972 --> 00:24:23.713 the things I was thinking about. 00:24:23.733 --> 00:24:25.255 I was like, what, you know, 00:24:25.295 --> 00:24:28.455 I don't think his content was on the 00:24:28.516 --> 00:24:30.057 company sites and, 00:24:30.321 --> 00:24:32.704 but he technically would have been a 00:24:32.765 --> 00:24:34.286 magnet for that company. 00:24:35.508 --> 00:24:37.730 I don't think there was any compensation 00:24:38.029 --> 00:24:39.451 being exchanged between them, 00:24:39.471 --> 00:24:40.292 but I have no idea. 00:24:40.333 --> 00:24:41.933 I'm just looking from the outside in. 00:24:42.761 --> 00:24:44.942 That's why platforms like Facebook and 00:24:45.103 --> 00:24:46.583 Instagram has been doing it for a while. 00:24:46.663 --> 00:24:48.623 Allow this collaboration. 00:24:48.682 --> 00:24:50.923 Like I will create things on my channel 00:24:50.963 --> 00:24:53.644 and I'll tag prompt or I'll tag APTA 00:24:53.683 --> 00:24:55.424 Florida if we're working together, 00:24:55.444 --> 00:24:58.125 because why wouldn't I, 00:24:58.205 --> 00:25:00.965 why wouldn't they want to allow that? 00:25:01.165 --> 00:25:01.526 Right? 00:25:01.605 --> 00:25:03.446 Like the rising tide is going to show 00:25:03.467 --> 00:25:04.567 it to both our audiences. 00:25:05.074 --> 00:25:06.455 I don't think the features really... 00:25:06.955 --> 00:25:07.896 Like with this show. 00:25:08.698 --> 00:25:10.059 I publish it separately. 00:25:10.119 --> 00:25:12.102 We don't collaborate on YouTube, 00:25:12.122 --> 00:25:12.843 but we could. 00:25:13.022 --> 00:25:13.683 Could we? 00:25:14.424 --> 00:25:14.845 We could. 00:25:15.306 --> 00:25:17.528 YouTube has the collaboration option. 00:25:17.567 --> 00:25:18.829 That's new, though, right? 00:25:18.910 --> 00:25:20.050 It's relatively new. 00:25:20.892 --> 00:25:21.972 The trouble is... 00:25:23.911 --> 00:25:24.191 You know, 00:25:24.490 --> 00:25:27.392 if I have it posted on my channel 00:25:27.432 --> 00:25:30.073 and I collaborate with PT Pinecast, 00:25:30.093 --> 00:25:31.453 you don't get credit for any of the 00:25:31.473 --> 00:25:31.854 views. 00:25:31.894 --> 00:25:33.913 You don't get credit for any of the 00:25:33.973 --> 00:25:35.714 success of the video. 00:25:36.335

--> 00:25:37.875 And I haven't really seen because I've 00:25:37.895 --> 00:25:38.976 looked into it a lot. 00:25:39.155 --> 00:25:42.176 I haven't seen any real benefit to 00:25:42.217 --> 00:25:45.298 collaborating between two content 00:25:45.337 --> 00:25:46.018 creators. 00:25:46.398 --> 00:25:48.199 What about on Instagram with 00:25:48.259 --> 00:25:48.919 collaborations? 00:25:49.019 --> 00:25:50.180 I've seen some bumps there. 00:25:51.000 --> 00:25:52.662 Have you? 00:25:52.682 --> 00:25:52.882 I haven't. 00:25:52.902 --> 00:25:53.903 That was my strategy, 00:25:53.923 --> 00:25:54.784 and I went away from it. 00:25:54.824 --> 00:25:57.144 Maybe I'll do a real science experiment. 00:25:57.605 --> 00:25:59.307 There was a series of videos where I 00:25:59.326 --> 00:26:02.808 was highlighting people that I follow. 00:26:02.828 --> 00:26:06.451 There was a registered dietitian, Dr. 00:26:06.471 --> 00:26:08.211 Jessica Nurick, who's great. 00:26:08.232 --> 00:26:10.193 She just does a lot of great nutrition. 00:26:10.854 --> 00:26:12.694 I essentially made a hype video for her 00:26:12.855 --> 00:26:14.036 where I looked into the camera and I 00:26:14.076 --> 00:26:16.837 said, if you're not following Dr. Nurick, 00:26:17.419 --> 00:26:18.819 you should, and here's why. 00:26:18.900 --> 00:26:20.540 Reason one, reason two, reason three. 00:26:21.721 --> 00:26:22.362 I don't know her. 00:26:22.701 --> 00:26:24.002 I don't know her from anything. 00:26:24.462 --> 00:26:26.003 But I made her or I offered her 00:26:26.044 --> 00:26:27.384 the chance to be a collaborator. 00:26:27.463 --> 00:26:28.625 She saw that come up. 00:26:29.285 --> 00:26:30.925 I'm guessing her or probably her team 00:26:30.945 --> 00:26:32.067 because she's probably got a team for 00:26:32.086 --> 00:26:32.747 this, I would hope. 00:26:33.507 --> 00:26:34.548 And they looked at it and was like, 00:26:34.587 --> 00:26:35.788 yo, there's a hype video for us. 00:26:35.808 --> 00:26:36.489 Who's this guy? 00:26:36.548 --> 00:26:37.430 And they accepted it. 00:26:37.509 --> 00:26:40.951 And that video performed thousands of 00:26:41.010 --> 00:26:44.113 percent higher than my typical videos. 00:26:44.472 --> 00:26:46.153 So I think that's I think it depends 00:26:46.173 --> 00:26:46.794 on the platform. 00:26:46.814 --> 00:26:47.634 But I think you're right. 00:26:48.450 --> 00:26:49.329 With YouTube, 00:26:49.651 --> 00:26:51.151 I don't know that they've figured that out 00:26:51.211 --> 00:26:51.691 just yet. 00:26:51.730 --> 00:26:52.951 But the fact that they're starting to add 00:26:52.971 --> 00:26:55.972 these features tells me they want to start 00:26:56.232 --> 00:26:57.693 incentivizing collaborations. 00:26:58.094 --> 00:26:58.273 I mean, 00:26:58.334 --> 00:26:59.634 brand collabs have been around for a 00:26:59.654 --> 00:27:00.315 billion years, right? 00:27:00.634 --> 00:27:02.015 Kim Kardashian's been doing this since 00:27:02.695 --> 00:27:03.395 Twitter

and Facebook. 00:27:03.415 --> 00:27:05.416 Yeah. 00:27:05.817 --> 00:27:08.357 I just don't know if necessarily the 00:27:08.518 --> 00:27:09.617 formal collab, 00:27:09.659 --> 00:27:10.479 and even for you… 00:27:11.913 --> 00:27:14.057 I would kind of say like you were 00:27:14.096 --> 00:27:16.019 collaborating or tagging or whatever, 00:27:16.359 --> 00:27:18.201 bigger channels or smaller channels. 00:27:18.422 --> 00:27:19.864 Always bigger for me. 00:27:20.003 --> 00:27:20.224 Yeah. 00:27:20.585 --> 00:27:22.186 So I think there might be a little 00:27:22.247 --> 00:27:23.249 lift for you. 00:27:24.170 --> 00:27:24.410 Um, 00:27:24.830 --> 00:27:27.253 plus it was your video on your channel. 00:27:29.374 --> 00:27:31.075 Not them tagging you. 00:27:31.435 --> 00:27:33.457 But when you do a collaboration, 00:27:33.477 --> 00:27:34.518 at least through Instagram, 00:27:34.637 --> 00:27:36.638 it now appears to be your video if 00:27:36.659 --> 00:27:37.338 you accept it. 00:27:37.358 --> 00:27:39.260 Okay. 00:27:39.280 --> 00:27:41.842 So that's like it's the physics of the 00:27:41.882 --> 00:27:42.982 program, I think, a little bit, 00:27:43.022 --> 00:27:43.723 which is important, 00:27:43.864 --> 00:27:45.664 understanding what these words mean and 00:27:45.684 --> 00:27:46.265 how they work. 00:27:47.405 --> 00:27:48.866 When you accept a collab, 00:27:49.007 --> 00:27:51.327 now here's where it wouldn't work. 00:27:51.528 --> 00:27:53.049 If you're talking to patients, 00:27:53.109 --> 00:27:54.529 if your Instagram channel is talking to 00:27:54.611 --> 00:27:55.230 patients, 00:27:55.530 --> 00:27:57.251 if you're consumer-facing and I'm 00:27:57.311 --> 00:27:58.113 industry-facing, 00:27:59.875 --> 00:28:01.375 I wouldn't want those followers. 00:28:01.916 --> 00:28:03.017 And let me walk you through the thought 00:28:03.057 --> 00:28:03.577 process. 00:28:03.617 --> 00:28:04.538 You tell me if I'm right. 00:28:04.617 --> 00:28:05.898 And then so the audience makes sure they 00:28:05.919 --> 00:28:06.359 understand. 00:28:07.167 --> 00:28:09.269 if I gained a thousand new followers from 00:28:09.308 --> 00:28:10.529 Tony's channel, cause they're like, 00:28:10.549 --> 00:28:11.309 this guy looks cool. 00:28:12.070 --> 00:28:13.511 And then they see my content for a 00:28:13.551 --> 00:28:14.892 month, but they always blow past it. 00:28:14.912 --> 00:28:15.353 Cause they're like, 00:28:15.413 --> 00:28:16.613 I don't care about what physical 00:28:16.633 --> 00:28:17.453 therapists care about. 00:28:17.953 --> 00:28:19.515 Instagram reads that as Jimmy stuff. 00:28:19.555 --> 00:28:20.075 Ain't no good. 00:28:20.695 --> 00:28:21.195 I don't want to, 00:28:21.336 --> 00:28:22.757 I don't want to buy bots. 00:28:22.777 --> 00:28:23.876 I don't want to buy a follower. 00:28:24.417 --> 00:28:26.219 That's going to hurt me long run. 00:28:26.298 --> 00:28:28.099 It's going to be a beauty pageant metric. 00:28:28.140 --> 00:28:29.861 It's going to look cute on the follower 00:28:29.941 --> 00:28:30.260 count, 00:28:30.881 --> 00:28:32.461 but it's going to hurt you where it 00:28:32.521 --> 00:28:32.883 matters, 00:28:32.923 --> 00:28:34.804 which is longterm and being shown to 00:28:34.864 --> 00:28:35.364 people that, 00:28:36.367 --> 00:28:38.569 It's the audience is giving signals that 00:28:38.630 --> 00:28:39.530 this isn't good. 00:28:39.971 --> 00:28:41.232 The algorithm doesn't know good or bad. 00:28:41.252 --> 00:28:42.493 It just knows interaction or not 00:28:42.554 --> 00:28:44.175 interaction, attention or not attention. 00:28:44.435 --> 00:28:46.738 So you wouldn't want followers that are 00:28:46.798 --> 00:28:47.839 outside your scope. 00:28:48.099 --> 00:28:48.779 You really wouldn't. 00:28:51.403 --> 00:28:53.204 And even to the point where you don't, 00:28:53.285 --> 00:28:54.946 you don't want to get friends and family 00:28:54.987 --> 00:28:56.127 following you because they don't care 00:28:56.147 --> 00:28:57.108 about your content. 00:28:57.890 --> 00:29:00.092 And every time I ask any of the 00:29:00.192 --> 00:29:01.113 AI platforms, 00:29:01.173 --> 00:29:03.454 should I start running paid ads to grow 00:29:03.494 --> 00:29:04.234 my audience? 00:29:04.655 --> 00:29:06.597 The answer is always no. 00:29:06.617 --> 00:29:10.300 Because I'm getting so much organic 00:29:10.340 --> 00:29:10.801 growth. 00:29:10.942 --> 00:29:12.823 I'm getting ten to fifteen thousand 00:29:12.844 --> 00:29:13.743 followers a month. 00:29:14.585 --> 00:29:16.465 If I start running paid ads to try 00:29:16.486 --> 00:29:17.787 and get more followers, 00:29:17.826 --> 00:29:19.729 those are low intent followers. 00:29:19.808 --> 00:29:22.471 They might be kind of interested, 00:29:22.510 --> 00:29:23.971 but not really interested. 00:29:24.612 --> 00:29:26.933 So then I started getting more building a 00:29:26.973 --> 00:29:28.996 community of lukewarm. 00:29:29.864 --> 00:29:31.885 As opposed to right now, it's like, 00:29:32.185 --> 00:29:33.567 I found your content. 00:29:33.647 --> 00:29:34.407 It's amazing. 00:29:34.528 --> 00:29:36.851 I binge watch every one of your videos. 00:29:37.010 --> 00:29:37.991 I can't get enough. 00:29:38.573 --> 00:29:39.653 That's who I want. 00:29:39.753 --> 00:29:41.976 And, and that's the organic, you know, 00:29:42.016 --> 00:29:45.900 growth that will accelerate better than 00:29:45.980 --> 00:29:46.420 anything. 00:29:46.840 --> 00:29:47.040 Yeah. 00:29:47.221 --> 00:29:47.580 Agreed. 00:29:48.602 --> 00:29:50.403 Um, let me just, 00:29:50.483 --> 00:29:53.027 I just got to update something for, uh, 00:29:53.047 --> 00:29:54.067 for, for, uh, 00:29:55.223 --> 00:29:55.344 Yeah. 00:29:55.364 --> 00:29:57.204 While you're doing that, uh, 00:29:57.325 --> 00:29:58.825 earlier this morning we talked, 00:29:58.924 --> 00:30:02.246 I shared an idea about the day challenge. 00:30:03.405 --> 00:30:05.645 If you said that you had some

ideas 00:30:05.685 --> 00:30:06.287 about that, 00:30:06.727 --> 00:30:08.686 I think I just liked it in general. 00:30:08.727 --> 00:30:10.186 I think I was like, yeah, I mean, 00:30:10.907 --> 00:30:12.488 I'm just as guilty as anybody else. 00:30:12.548 --> 00:30:15.509 I come out hot and then say, 00:30:15.528 --> 00:30:16.848 I'm going to do the challenge and then, 00:30:17.108 --> 00:30:17.909 you know, I fall off. 00:30:17.929 --> 00:30:18.929 But I think that's the reason for the 00:30:18.969 --> 00:30:19.449 challenge. 00:30:19.509 --> 00:30:19.729 Right. 00:30:19.769 --> 00:30:21.170 Which is like, let's get, let's get, 00:30:21.210 --> 00:30:21.950 let's build a habit. 00:30:24.340 --> 00:30:26.383 What do you think off the top of 00:30:26.403 --> 00:30:29.605 your head, like you, you want to, 00:30:29.625 --> 00:30:31.686 I'm guessing publish more. 00:30:32.468 --> 00:30:32.587 Yeah. 00:30:32.627 --> 00:30:33.048 Frequency. 00:30:33.067 --> 00:30:34.308 It's the biggest lever and it's the one 00:30:34.328 --> 00:30:34.709 that matters. 00:30:34.869 --> 00:30:35.269 How, 00:30:35.529 --> 00:30:37.731 how many pieces of content are you 00:30:37.771 --> 00:30:39.333 publishing daily right now? 00:30:39.393 --> 00:30:39.894 Any idea? 00:30:40.814 --> 00:30:42.756 No, I go through spurts someday. 00:30:42.816 --> 00:30:44.477 I someday I'm like, I got to slow, 00:30:44.497 --> 00:30:45.597 you know, I got to spread this out. 00:30:45.617 --> 00:30:46.459 And some days I'm like, 00:30:46.499 --> 00:30:47.700 I haven't done anything in three days. 00:30:47.819 --> 00:30:50.021 I am, I am the model of inconsistent, 00:30:50.142 --> 00:30:51.563 consistent inconsistencies. 00:30:53.119 --> 00:30:55.683 So on average, yes? 00:30:55.703 --> 00:30:55.845 I mean, 00:30:56.224 --> 00:30:58.209 some days eight and some days one. 00:30:58.890 --> 00:31:00.531 On average, you know, four. 00:31:02.453 --> 00:31:04.674 You know, I started with one a day. 00:31:05.375 --> 00:31:07.217 I moved to three a day. 00:31:07.737 --> 00:31:09.038 Then I hit ten a day. 00:31:09.557 --> 00:31:11.058 Then for like two months, 00:31:11.118 --> 00:31:12.398 I was at twenty a day. 00:31:12.940 --> 00:31:14.000 Twenty a day. 00:31:14.059 --> 00:31:14.200 Now, 00:31:14.220 --> 00:31:15.740 are you counting like twenty on one 00:31:15.780 --> 00:31:17.342 platform or twenty on a couple? 00:31:17.461 --> 00:31:17.922 No, no. 00:31:18.082 --> 00:31:20.163 Like twenty pieces of content. 00:31:20.202 --> 00:31:23.305 So Facebook right now for a year and 00:31:23.345 --> 00:31:24.785 a half has been my benchmark. 00:31:25.405 --> 00:31:27.366 Twenty individual posts. 00:31:28.126 --> 00:31:31.769 on facebook that doesn't in cloud include 00:31:31.789 --> 00:31:33.832 sharing it to stories it doesn't include 00:31:33.872 --> 00:31:37.974 sharing one post into multiple groups um 00:31:38.015 --> 00:31:40.116 like it's it's twenty pieces of content 00:31:40.237 --> 00:31:41.738 now all of those don't go to other 00:31:41.758 --> 00:31:44.401 platforms if it's a text post on facebook 00:31:44.520 --> 00:31:46.682 i can't share a text post unless it's 00:31:46.701 --> 00:31:51.086 a screenshot on instagram but here here is 00:31:51.125 --> 00:31:53.127 the idea for the audience that i pitched 00:31:53.147 --> 00:31:55.308 to jimmy this morning um 00:31:56.308 --> 00:31:57.249 Oh, my goodness. 00:31:59.029 --> 00:32:00.509 Let's share this and then we probably need 00:32:00.529 --> 00:32:02.029 to wrap it up because there's too many 00:32:02.069 --> 00:32:02.730 people out there. 00:32:04.411 --> 00:32:05.590 A twenty eight day challenge. 00:32:05.711 --> 00:32:07.951 I'm doing that because it's four discrete 00:32:07.991 --> 00:32:11.633 weeks looking at originally I started with 00:32:11.692 --> 00:32:13.452 ten pieces of content a day, 00:32:13.492 --> 00:32:15.713 but in reality it's ten reels a day. 00:32:16.534 --> 00:32:17.775 And then from the reel, 00:32:17.835 --> 00:32:20.076 you pull a photo and then from that 00:32:20.116 --> 00:32:21.278 you pull a text post. 00:32:21.298 --> 00:32:23.800 So you really have thirty pieces of unique 00:32:23.840 --> 00:32:24.821 content daily. 00:32:25.261 --> 00:32:25.521 Right. 00:32:25.742 --> 00:32:27.924 My bottleneck has always been 00:32:29.385 --> 00:32:30.306 What are the ideas? 00:32:30.346 --> 00:32:32.287 How do I keep the ideas organized? 00:32:32.326 --> 00:32:33.288 How do I iterate? 00:32:33.327 --> 00:32:35.147 So I did some work with ChatCPT. 00:32:35.167 --> 00:32:36.409 I created a framework. 00:32:36.548 --> 00:32:38.269 It connected to a spreadsheet. 00:32:38.289 --> 00:32:39.509 And I was like, OK, 00:32:39.650 --> 00:32:40.290 I can do this. 00:32:40.911 --> 00:32:44.392 Give me ten unique ideas. 00:32:44.612 --> 00:32:46.153 Let's go twenty-eight days. 00:32:46.232 --> 00:32:47.913 Create a content schedule. 00:32:48.753 --> 00:32:50.694 And look, there are ninety... 00:32:51.535 --> 00:32:53.276 I laid it out for ninety to a 00:32:53.316 --> 00:32:55.156 hundred and twenty second reels. 00:32:55.757 --> 00:32:56.136 So I'm like, 00:32:56.156 --> 00:32:58.219 can I seriously not answer a question, 00:32:58.398 --> 00:32:59.459 ten questions a day? 00:32:59.500 --> 00:33:01.780 Of course we answer fifty questions a day. 00:33:03.362 --> 00:33:05.042 I'm happy to share the format, 00:33:05.063 --> 00:33:07.084 the framework, the spreadsheet. 00:33:07.184 --> 00:33:08.464 I think it could be taken because I 00:33:08.484 --> 00:33:10.646 also said it's got to be specific to 00:33:10.686 --> 00:33:13.048 total knee replacement or osteoarthritis 00:33:13.087 --> 00:33:13.929 of the knee. 00:33:13.949 --> 00:33:16.730 Do not go outside of that niche because 00:33:16.770 --> 00:33:17.872 that is my community. 00:33:18.692 --> 00:33:21.594 primarily adults, and let's go from there. 00:33:21.634 --> 00:33:23.796 So it created buckets, content, 00:33:23.935 -->

00:33:24.856 idea buckets, 00:33:25.998 --> 00:33:28.720 almost like chapters in a book, 00:33:29.240 --> 00:33:31.342 an anatomy post, a motivation post, 00:33:31.402 --> 00:33:32.202 a this, a that. 00:33:33.064 --> 00:33:35.685 Yeah, and I think it's totally doable. 00:33:36.646 --> 00:33:38.607 Go ahead. 00:33:38.688 --> 00:33:38.848 Yeah, 00:33:38.888 --> 00:33:40.049 what you need to do is set up 00:33:40.069 --> 00:33:43.132 a system like the board game Mousetrap, 00:33:43.752 --> 00:33:46.255 and then the magic's in the boring. 00:33:46.275 --> 00:33:46.555 Yeah. 00:33:47.288 --> 00:33:49.189 The magic is waking up and being like, 00:33:49.249 --> 00:33:50.490 going to go back to the salt mine. 00:33:50.509 --> 00:33:50.730 Again, 00:33:50.849 --> 00:33:51.809 I have one of the coolest jobs on 00:33:51.829 --> 00:33:52.691 the planet, in my opinion, 00:33:52.711 --> 00:33:53.871 which is running a radio station. 00:33:54.490 --> 00:33:56.412 But day six hundred ninety seven, 00:33:56.471 --> 00:33:58.093 it was like, well, 00:33:58.133 --> 00:33:59.453 how are we going to revolutionize this 00:33:59.473 --> 00:33:59.753 today? 00:33:59.794 --> 00:34:00.953 Well, today we're running the machine. 00:34:01.154 --> 00:34:02.255 Today we're going to do all the boring 00:34:02.295 --> 00:34:02.494 stuff. 00:34:02.515 --> 00:34:03.675 We're going to record and we're going to 00:34:03.695 --> 00:34:05.115 do whatever the boring stuff was. 00:34:05.596 --> 00:34:06.696 And we're going to do that four hundred 00:34:06.737 --> 00:34:07.156 times. 00:34:07.518 --> 00:34:08.237 And then we're going to go get to 00:34:08.257 --> 00:34:09.358 stand on stage with Linkin Park. 00:34:09.878 --> 00:34:10.798 But you've got to do the four hundred 00:34:10.838 --> 00:34:13.159 pushups before you can go get the reward 00:34:13.199 --> 00:34:14.860 for the big triceps. 00:34:14.880 --> 00:34:16.702 All right. 00:34:17.331 --> 00:34:21.152 parting shot i will i've got the format 00:34:21.233 --> 00:34:23.773 ready i will probably tuesday because i 00:34:23.793 --> 00:34:25.114 think this would be a good project for 00:34:25.155 --> 00:34:27.014 dave with all the work that dave's doing 00:34:27.896 --> 00:34:30.076 i'll share the full details and everything 00:34:30.155 --> 00:34:31.757 anybody wants to participate there's no 00:34:31.817 --> 00:34:33.878 charge it's just a fun project we can 00:34:33.918 --> 00:34:35.898 do to get the motivation to create the 00:34:35.938 --> 00:34:39.199 content at scale yeah i'll reiterate your 00:34:39.219 --> 00:34:40.199 parting shot by saying um 00:34:42.880 --> 00:34:44.983 The swings of the batter are virtually 00:34:45.043 --> 00:34:45.384 free, 00:34:46.065 --> 00:34:48.949 and the results that you're not getting is 00:34:48.989 --> 00:34:51.371 hiding in work that you're not doing. 00:34:51.411 --> 00:34:52.193 This is the work. 00:34:52.653 --> 00:34:53.795 We'll see you guys on Tuesday. 00:34:53.875 --> 00:34:54.876 Tony's got to go hold it down. 00:34:58.018 --> 00:34:58.199 That's it. 00:34:58.219 --> 00:34:58.458 We're out. 00:34:58.478 --> 00:35:00.000 Boys, what the hell are you doing? 00:35:00.039 --> 00:35:02.860 Follow Tony Meritato on YouTube at Total 00:35:02.900 --> 00:35:03.940 Therapy Solution. 00:35:03.980 --> 00:35:04.980 Find Dave Kittle at 00:35:05.000 --> 00:35:08.201 conciergepainrelief.com and on YouTube at 00:35:08.240 --> 00:35:09.561 The Dave Kittle Show. 00:35:09.721 --> 00:35:12.661 And follow Jimmy McKay at PT Podcasts on 00:35:12.742 --> 00:35:14.021 YouTube, the socials, 00:35:14.121 --> 00:35:15.902 and wherever you binge podcasts you 00:35:15.942 --> 00:35:17.583 pretend are for CEUs. 00:35:17.902 --> 00:35:19.322 And hey, just a reminder, 00:35:19.822 --> 00:35:21.103 none of this was for advice. 00:35:21.123 --> 00:35:22.583 This was for entertainment only. 00:35:22.922 --> 00:35:24.304 Our lawyers say that counts. 00:35:24.384 --> 00:35:25.284 Thanks, Keith.